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Books on the topic 'Marketing of a family hotel'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Barth, Klaus, Sabine Benden, and Hans-Joachim Theis. Hotel-Marketing. Wiesbaden: Gabler Verlag, 1994. http://dx.doi.org/10.1007/978-3-322-89679-7.

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2

Barth, Klaus, and Hans-Joachim Theis. Hotel-Marketing. Wiesbaden: Gabler Verlag, 1998. http://dx.doi.org/10.1007/978-3-322-89936-1.

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3

Collins, David James. Marketing hotel services. Dublin: University College Dublin, 1989.

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4

Troy, David A. Strategic hotel/motel marketing. East Lansing, Mich: Educational Institute of the American Hotel & Motel Association, 1985.

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5

A, Troy David, and Troy David A, eds. Strategic hotel/motel marketing. East Lansing, Mich: Educational Institute of the American Hotel & Motel Association, 1986.

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6

Hotel sales & operations. Albany: Delmar, 1999.

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7

C, Dorf David, ed. Contemporary hotel sales: A study of current hotel business promotion procedures and practices. Englewood Cliffs, N.J: Prentice-Hall, 1992.

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8

Nelson, Brenda. Marketing opportunities for hotel development in Dublin. Dublin: University College Dublin, 1989.

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9

Makens, James C. The hotel sales and marketing plan book. Winston-Salem, N.C: Marion-Clarence Publishing House, 1990.

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10

Toraman, Murat. Quality in service marketing for hotel industry: Case study Hasting's Europa Hotel. [s.l: The Author], 1997.

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11

How to advertise your hotel to success: The marketing guide to hotel advertising : what every hotel manager and marketer should know about marketing and advertising. Orlando, Fla., U.S.A: Townhouse Pub. Corp., 1991.

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12

Hotel and food service marketing: A managerial approach. London: Holt, Rinehart and Winston, 1986.

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13

Buttle, Francis A. Hotel and food service marketing: A managerial approach. London: Cassell, 1994.

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14

Buttle, Francis A. Hotel and food service marketing: A managerial approach. London: Cassell, 1992.

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15

Ramzy, A. How to advertise your hotel to success: The marketing guide to hotel advertising : what every hotel manager and marketer should know about marketing and advertising. Kitchener, Ont: Townhouse Publishing, 1992.

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16

ill, Soman David, ed. Grandpa's hotel. New York: Orchard Books, 1995.

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17

Family child care marketing guide. 2nd ed. St. Paul, MN: Redleaf Press, 2012.

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18

How consumers pick a hotel: Strategic segmentation and target marketing. New York: Routledge/Taylor & Francis Group, 2010.

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19

How consumers pick a hotel: Strategic segmentation and target marketing. New York: Haworth Press, 1997.

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20

Houston, Judy K. The hotel sales manager: The complete step-by-step guide "How to succeed as a hotel sales manager". [S.l.]: J.K. Houston, 1997.

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21

Golden-Romero, Patricia. Hotel convention sales, services, and operations. Burlington, MA: Butterworth-Hienemann, 2006.

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22

Greene, Melvyn. Marketing hotels into the 90s: A systematic approach to increasing sales. 2nd ed. London: Heinemann, 1987.

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23

hAnnrachaín, Ciarán P. Ó. Marketing decision support systems for the Irish hotel industry. Dublin: University College Dublin, 1992.

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24

Downie, Nina. The use of accounting information in hotel marketing decisions. Oxford: Oxford Brookes University, 1996.

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25

Rural Marketing Summit (2004 Bombay, India). Rural Marketing Summit 2004, October 5-6, 2004, JW Marriott Hotel, Mumbai. [New Delhi]: FICCI, 2004.

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26

Rushmore, Stephen. Hotel market analysis and valuation: International issues and software applications. Chicago, IL: Appraisal Institute, 2012.

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27

1962-, O'Neill John W., and Rushmore Stephen 1974-, eds. Hotel market analysis and valuation: International issues and software applications. Chicago, IL: Appraisal Institute, 2012.

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28

Hotel convention sales, services, and operations. Amsterdam: Elsevier/Butterworth-Heinemann, 2007.

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29

Globesity, food marketing, and family lifestyles. New York: Palgrave Macmillan, 2011.

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30

Kline, Stephen. Globesity, Food Marketing and Family Lifestyles. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230304741.

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31

Hart, Jonathan. Global hotel strategies: Investment and marketing in a new millennium. London: Financial Times Business Ltd, 1999.

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32

Todd, Pamela. The blind faith hotel. New York: Margaret K. McElderry Books, 2008.

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33

Scatchard, Bill. Eating the competition's lunch: Proven strategies that build hotel occupancy, rate and profit. Lancaster, PA: Applecart Hotel Enterprises, 1994.

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34

O'Sullivan, Paul Brian. A profile of the use of direct marketing in the Irish hotel industry. Dublin: University College Dublin, 1988.

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35

Aktywność międzynarodowych systemów hotelowych na polskim rynku. Warszawa: AlmaMer--Wyższa Szkoła Ekonomiczna w Warszawie, 2007.

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36

Wolosz, Joe. Hotel and motel sales, marketing, and promotion: Strategies to impact revenue and increase occupancy. San Francisco: Infinite Corridor Pub., 1997.

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37

Hotel Vendôme: A novel. London: Corgi, 2012.

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38

Forrester, Toni. Marketing in the small family-run business. (s.l: The Author), 1995.

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39

Marconi, Joe. Shock marketing: Advertising, influence and family values. Chicago: Bonus Books, 1997.

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40

Hotel Tiberias: A tale of two grandfathers. London: HarperCollins Publishers, 2004.

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41

Foster, Jill. The family welcome guide to good value accommodation. London: Queen Anne Press, 1990.

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42

R, Tuli Kapil, ed. Measuring marketing productivity: Linking marketing to financial returns : October 3-4, 2002, the Fairmont Hotel, Dallas, Texas. Cambridge, MA: Marketing Science Institute, 2002.

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43

Eudy, Charles L. Automating hotel/motel sales functions: How-to manual on computerizing the sales department. East Lansing, Mich. (P.O. Box 1240, East Lansing 48823): Educational Institute of the American Hotel & Motel Association, 1986.

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44

Sherrill, Charles A. Johnston family papers, 1824-1922: Including Tucker family papers, Tucker Springs Hotel Company papers, Herriford family papers. Cleveland, Tenn: C.A. Sherrill, 1987.

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45

Klaus, Barth. Hotel-Marketing. Gabler Verlag, 1994.

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46

Hotel Marketing. Himalaya Publishing House, 1998.

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47

Melton, Henry. Hotel Marketing Inn-Spired. Kendall/Hunt Publishing Company, 1988.

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48

UK hotel marketing consortia. [U.K.]: Hotel & Catering International Management Association, 2003.

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49

Consultants, Business Development Research, and Hotel Marketing Association, eds. Hotel marketing audit 2000. Ascot: Hotel Marketing Association, 2000.

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50

Barth, Klaus, and Hans-Joachim Theis. Hotel- Marketing. Strategien - Marketing- Mix - Planung - Kontrolle. Dr. Th. Gabler Verlag, 1998.

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