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Journal articles on the topic 'Marketing of a family hotel'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Clauzel, Amélie, Nathalie Guichard, and Coralie Damay. "Exploring emotional traces in families’ recollection of experiences." Qualitative Market Research: An International Journal 23, no. 1 (January 30, 2020): 21–45. http://dx.doi.org/10.1108/qmr-07-2018-0076.

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Purpose From experiences recollections, this study aims to explore the place of emotions in the souvenir’s step of the family consumption process of luxury hotels stays. Design/methodology/approach To explore the emotional dimension, this exploratory research is based on a triple qualitative approach (software, manual and a psychology-based approach). In total, 1,055 e-reviews, following a family stay in four- and five-star hotels, were collected. Findings The findings highlight an omnipresent emotional dimension in the recollections of experiences of consumers who have travelled with their families. These emotional traces differ according to the hotel’s positioning. Overall, positive emotions are much more prominent in the most luxurious hotels, while negative emotions are more related to the four-star hotels. Moreover, the four-star hotels reviews mainly associate emotions with the tangible aspects of the offer. Those in five-star hotels are more structured through intangible aspects. Research limitations/implications The study of family decision-making dynamic, with a focus on the role of each family member, is a first perspective. That of experiences recollections apart from the digital approach is also to be considered. Practical implications On the one hand, the objective is to extend the literature about the role of emotions in a service consumption process, and especially in a family context, trying to understand the post-purchase step of these customers. On the other hand, it is interesting for hotel managers to identify to which aspects of the offer (e.g. comfort, room, catering, decoration) the emotional traces that have remained in the customers’ memory are associated. Originality/value This study considers the family unit in a new way, that of its emotional memories’ traces of luxury hotels experiences. The post-consumer stage of the purchase process based on many spontaneous online reviews analysis is investigated.

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Antonić, Jelena Jardas, Ivana Matković, and Kristina Kaštelan. "Evaluation of Hotel Companies Owning Five-Star Hotels in Primorsko-Goranska County (Croatia) Using the Multi-Criteria Approach." Polish Journal of Sport and Tourism 26, no. 3 (September 1, 2019): 35–39. http://dx.doi.org/10.2478/pjst-2019-0018.

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AbstractIntroduction. High-category hotels are considered to be one of the most important elements of every tourist destination’s supply. Recently, the lack of highly rated hotels in the Republic of Croatia has often been criticized by the public because they are believed to be a prerequisite in the creation of a competitive tourist offer.Material and methods. The authors have performed a multi-criteria decision analysis of eight companies owning five-star hotels in Primorsko-Goranska County using the Analytic Hierarchy Process (AHP) method. Their business performance was evaluated based on both financial and market criteria. The financial criteria encompassed indicators of liquidity, indebtedness, activity and profitability. Data regarding the market indicators were collected using a questionnaire.Results. The importance of market criteria in the tourism industry is visible in tourist demand, which is founded on the perception of potential hotel guests, their recognition of the brand and thus the market potential of the hotels themselves. Therefore, both the financial and market aspect have been included in the Analytic Hierarchy Process analysis and synthesized to estimate the overall priority based on which the hotels were ranked. According to all criteria and sub-criteria, the best ranked hotel company is Eles Turizam j.d.o.o with its five-star hotel Mozart (0.2540), followed by Milenij hotels d.o.o. with its Milenij and Milenij Sveti Jakov. The third place has been assigned to Liburnija Rivijera Hoteli d.o.o. and its Ambasador.Conclusions. All but one of the analyzed five-star hotels are under the ownership of the biggest hotel companies in PGŽ with a long presence in the tourism industry. Therefore, it was expected that, due to their market recognizability and, consequently, their good financial performance, they would rank first. However, the research has shown that market potential does not necessarily imply best practices. Eles Turizam and its hotel Mozart were ranked the highest according to financial and overall priority scores. It may thus be concluded that even a small family hotel company with reduced marketing costs, especially one with an elite tourist offer, can compete with big hotel companies if it continuously assures the quality of its services.

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Bacik, Radovan, Richard Fedorko, Beata Gavurova, Maria Olearova, and Martin Rigelsky. "Hotel Marketing Policy: Role of Rating in Consumer Decision Making." Marketing and Management of Innovations, no. 2 (2020): 11–25. http://dx.doi.org/10.21272/mmi.2020.2-01.

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Tourism is a rapidly developing industry, covering a significant part of the gross domestic product. Understanding clients and meeting their needs is a dominant role to meet the economic objectives of accommodation facilities. The primary objective of the article is to evaluate the sentiment of the customers rating in the purpose of stays at top hotels in the Visegrad Group countries. This objective was accomplished based on exploratory analysis, sentiment analysis, and polarity analysis of various types of hotel stays (business travelers, couples, friends, family, and solo travelers). The analysis included 117 hotels from the Visegrad Group countries (the Czech Republic = 39-33.3%; Hungary = 15-12.8%; Poland = 56-47.9%; Slovak Republic = 7-6%) and input into analysis were obtained from online booking portal TripAdvisor during July in 2019. The analysis featured 22,400 customer reviews. The exploratory analysis made use of the frequency word cloud charts and association tables. In this section, it was found that there were no significant differences between the concept and syntax. The only difference is noticeable in solo travelers. The sentiment analysis assessed the relative frequencies of the sentiment, where significant differences were found in three of the ten analyzed areas - positive, trust, sadness. The last part of the analyzes assessed polarity (negative or positive review). However, no significant difference was found. Overall, the polarity of the positive outputs exceeded that of the negative outputs. Differential tests such as ANOVA, Kruskal-Wallis test, or Welch test were used to process the previous two parts. The choice of tests was justified by the outcomes of outliers and variance variability. The study points to perfect implementation of customer-oriented marketing theories in the hotels in question, as evidenced by relatively high values of specific areas of sentiment and relatively low differences between customer categories in terms of the type of their stay. Keywords: the sentiment, polarity, hotel, word cloud, difference analysis, Visegrad group, customer satisfaction.

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Nilashi, Mardani, Liao, Ahmadi, Manaf, and Almukadi. "A Hybrid Method with TOPSIS and Machine Learning Techniques for Sustainable Development of Green Hotels Considering Online Reviews." Sustainability 11, no. 21 (October 29, 2019): 6013. http://dx.doi.org/10.3390/su11216013.

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This paper proposes a hybrid method for online reviews analysis through multi-criteria decision-making, text mining and predictive learning techniques to find the relative importance of factors affecting travelers’ decision-making in selecting green hotels with spa services. The proposed method is developed for the first time in the context of tourism and hospitality by this research, especially for customer segmentation in green hotels through customers’ online reviews. We use Self-Organizing Map (SOM) for cluster analysis, Latent Dirichlet Analysis (LDA) technique for analyzing textual reviews, Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) for ranking hotel features, and Neuro-Fuzzy technique to reveal the customer satisfaction levels. The impact of green hotels with spa and non-spa services on travelers’ satisfaction is investigated for four travelling groups: Travelled solo, Travelled with family, Travelled as a couple and Travelled with friends. The proposed method is evaluated on the travelers’ reviews on 152 hotels in Malaysia. The findings of this study provide an important method for travelers’ decision-making for hotel selection through User-Generated Content (UGC) and help hotel managers to improve their service quality and marketing strategies.

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Goh, Edmund, Sandy Nguyen, and Rob Law. "Marketing private hotel management schools in Australia." Asia Pacific Journal of Marketing and Logistics 29, no. 4 (September 11, 2017): 880–89. http://dx.doi.org/10.1108/apjml-09-2016-0183.

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Purpose The purpose of this paper is to explore the perceptions of 46 hotel management students from four leading private hotel management schools (PHMS) in Australia on their decision in choosing a PHMS over a traditional public university. Design/methodology/approach Employing the theory of planned behaviour as a theoretical framework, the qualitative interview data identified ten key attitudes, four reference groups and four perceived difficulties as potential motivators of students deciding to enrol in PHMS. Findings This paper identified reputation of school and industry placement opportunities as key attitudinal items shaping students’ decision-making process. With regards to important social groups, education agents and family were key reference groups. In relation to perceived difficulties, students reported tuition and living costs, and far distance from home as key barriers in their decision to study at PHMS. Research limitations/implications The sample draws upon students from a single state, New South Wales, Australia and this limits the generalisability of the authors’ findings. This study also excluded students from Australian public universities who may hold different perceptions towards studying at a PHMS. Practical implications The findings have important implications for hotel schools to improve their curriculum designs and embed practical hands on the learning experience of their students. Marketing agencies can also use these motivational attributes in developing effective marketing campaigns to increase enrolment figures. Originality/value This framework has proven to be useful in helping marketers understand various underlying motivational factors to attract prospective students to enrol in private hotel management schools.

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Kurniawati, Ivana, and Jusuf I. Ibrahim. "PROMOTING CHIARO HOTEL USING A WEBSITE." K@ta Kita 5, no. 1 (July 18, 2017): 69–74. http://dx.doi.org/10.9744/katakita.5.1.69-74.

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Chiaro Hotel is a one-star hotel in Sidoarjo that is located at a strategic location. It is clean and comfortable family hotel. The problem of Chiaro Hotel is lack of promotion. Even though Chiaro Hotel has had some promotional tools, such as short promotional video, marketing booklet, and flyer, those promotional tools do not give good impact for the hotel because they do not show the uniqueness of Chiaro Hotel. Therefore, I make a website to solve Chiaro Hotel’s problem. This website can reach people in many places. Also, this website can help Chiaro Hotel to show the uniqueness that the hotel has. For my project, the website is mostly in English. The features in this website are “Home”, “About Us”, “Room”, “Facilities”, “Latest News”, ”Contact Us”, and “Booking Feature”. The benefits that Chiaro Hotel can get from this website are to be well-known among its competitors and get more customers.

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Karatepe, Osman M., and Georgiana Karadas. "Service employees’ fit, work-family conflict, and work engagement." Journal of Services Marketing 30, no. 5 (August 8, 2016): 554–66. http://dx.doi.org/10.1108/jsm-02-2015-0066.

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Purpose Using person–job fit, congruence and conservation of resources theories as the theoretical underpinnings, the purpose of this study is to propose and test a research model that investigates work-family conflict and family–work conflict as mediators of the impact of person–job fit on work engagement. The model also examines the mediating role of work engagement in the relationship between conflicts in the work–family interface and life satisfaction. Design/methodology/approach Data gathered from frontline hotel employees two weeks apart in three waves in Romania were utilized to assess the abovementioned relationships via structural equation modeling. Findings Two directions of conflict act as partial mediators between person–job fit and work engagement. Work engagement fully mediates the relationship between work–family conflict and life satisfaction, while it functions as a partial mediator of the effect of family–work conflict on life satisfaction. Originality/value This paper contributes to current knowledge by investigating the interrelationships of person–job fit, two directions of conflict, work engagement and life satisfaction.

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Poulsen, Malene Haahr, and Gde Indra Bhaskara. "Pemasaran Dan Persaingan Sofitel Bali Nusa Dua Beach Resort Sebagai Sebuah Atraksi Wisata." JURNAL DESTINASI PARIWISATA 7, no. 2 (December 31, 2019): 251. http://dx.doi.org/10.24843/jdepar.2019.v07.i02.p07.

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This research takes place in Sofitel Bali Nusa Dua Beach Resort. It aims to analyse the marketing and competition of Sofitel Bali as a tourist attraction. This is achieved by using the concept of marketing mix and Porter ?s Five Forces. The research of a hotel as a tourist attraction is conducted, because a hotel does not only serve as a place to sleep, rather does it serve a bigger role in the destination by giving the tourist an experience based on the product offered. This research uses both qualitative and quantitative data collected through observation and interviews from primary and secondary sources. The result of the research shows that the marketing of Sofitel Bali Nusa Dua Beach Resort as a tourist attraction is based on the target group, which is family. The brunch includes food, drinks and other facilities, such as a playground, pool, beach and entertainment. The promotion mostly happens through word of mouth and digital marketing. The biggest competitors are St. Regis, Westin and W Seminyak. Some substitute products are high tea, Sunday markets, beach clubs and even other tourist attractions. Suppliers and buyers have great powers, but this has not caused any problems for Sofitel Bali. Some advice to be given to the management of the brunch at Sofitel Bali is to always motivate the employees, adapt the product to meet the needs of the target group, to promote the pool and beach as a part of the brunch, to maintain a good relationship with suppliers and always be aware of competitors and take advantage of the uniqueness of the brunch at Sofitel Bali by specializing further in culture and life style. Keywords : hotel, tourist attraction, marketing, Sofitel

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Kung, Mabel T., and Yi Zhang. "Creating Competitive Markets for Small Businesses with New Media and E-Business Strategy." International Journal of E-Business Research 7, no. 4 (October 2011): 31–49. http://dx.doi.org/10.4018/jebr.2011100103.

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The innovative and dynamic nature of E-business enables small companies to compete with multinational corporations via online marketing. This paper serves as a guide from a practitioner’s perspective to embark in E-business while traditional marketing strategies are diminished. Three E-business adoption models for small enterprises are discussed. Planning involving new media, Internet technological capabilities and marketing strategies are examined. A literature review on new media gives a comprehensive study of online marketing. To evaluate the effectiveness of the E-business approach, a case study of a family chain of hotels is presented.

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Andreu, Rosario, Diego Quer, and Laura Rienda. "The influence of family character on the choice of foreign market entry mode: An analysis of Spanish hotel chains." European Research on Management and Business Economics 26, no. 1 (January 2020): 40–44. http://dx.doi.org/10.1016/j.iedeen.2019.12.006.

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Bektas, Prof Dr Cetin. "EDITORIAL." New Trends and Issues Proceedings on Humanities and Social Sciences 6, no. 3 (September 18, 2019): I. http://dx.doi.org/10.18844/prosoc.v6i3.4578.

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It is with great honor that we edit the proceedings of “8th World Conference on Business, Economics and Management (BEM-2019)”, Grand Park Lara Hotel Convention Center, Antalya, Turkey, 26-28 April 2019. This privileged scientific event has contributed to the field of ELT for the eight year. As the guest editors of this issue, we are glad to have received a variety of articles focusing on Accounting, International Finance, Advertising Management, Labor Economics, Business & Economics, Labor Relations & Human Resource Management, Business Ethics, Law and Economics, Business Intelligence, Management Information Systems, Business Information Systems, Management Science, Business Law, Market Structure and Pricing, Business Performance Management, Marketing Research and Strategy, Business Statistics, Marketing Theory and Applications, Change Managementi Operations Research, Communications Management, Organizational Behavior & Theory, Comparative Economic Systems, Organizational Communication, Consumer Behavior, Prices, Business Fluctuations, and Cycles, Corporate Finance and Governance, Product Management, Corporate Governance, Production and Organizations, Cost Management, Production/Operations Management, Decision Sciences, Public Administration and Small Business Entrepreneurship, Development Planning and Policy, Public Choice, Economic Development, Public Economics and Finance, Economic Methodology, Public Relations, Economic Policy, Public Responsibility and Ethics, E-Bussiness, Regulatory Economics, E- Marketing, Resource Management, Economic Systems, Strategic Management, Entrepreneurship, Strategic Management Policy, Finance & Investment, Stress Management, Financial Economics, Supply Change Management, Global Business, Systems Management, Global Marketing, Systems Thinking, Growth; Aggregate Productivity, Taxes (related areas of taxes), Household Behavior and Family Economics, Technological Change; Research and Development, Human Resource, Technology & Innovation, Industrial and Manufacturing Engineering, Time Management, Information Systems, Total Quality Management, Information Technology Management, Travel/Transportation/Tourism, International Business, Welfare Economics, International Economics etc. Furthermore, the conference is getting more international each year, which is an indicator that it is getting worldwide known and recognized. Scholars from all over the world contributed to the conference. Special thanks are to all the reviewers, the members of the international editorial board, the publisher, and those involved in technical processes. We would like to thank all who contributed to in every process to make this issue actualized. A total of 45 full papers or abstracts were submitted for this conference and each paper has been peer reviewed by the reviewers specialized in the related field. At the end of the review process, a total of 12 high quality research papers were selected and accepted for publication. I hope that you will enjoy reading the papers. Best Regards Guest Editors Prof. Dr. Cetin Bektas, Gaziosmanpasa University, Turkey Editorial Assistant Zeynep Genc, Phd. Istanbul Aydin University, Istanbul, Turkey

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Carlock, Randel S. "Filling Big Shoes at the Carlson Companies: Interviews with Curt Carlson and Marilyn Carlson Nelson." Family Business Review 12, no. 1 (March 1999): 87–93. http://dx.doi.org/10.1111/j.1741-6248.1999.00087.x.

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Curtis L. Carlson is one of America's entrepreneurial icons, having launched the Carlson Companies with an innovative idea—trading stamps, or, as the in- dustry is known today, loyalty marketing. His suc- cessful Gold Bond Stamp Company became the foun- dation for a group of service companies operating in more than 140 countries and employing more than 180,000 people. The Carlson Companies posted 1997 revenues of $20 billion from their family of compa- nies, including the Regent and Radisson Hotels, TGI Fridays, Seven Seas Cruises, and the Carlson Wagonlit Travel Agencies. Mr. Carlson is strongly committed to maintain- ing the Carlson Companies as a family enterprise, owned and led by the Carlson family. He credits his father, Charles Carlson, with sharing an immigrant legacy of hard work and entrepreneurial drive that has energized four generations of Carlsons. During the last few years, Mr. Carlson has been criticized for his unwillingness to step aside and pass the leadership responsibility to the next generation. However, in April 1998, the Carlson Companies experienced its first management transition in 60 years, when Marilyn Carlson Nelson was named CEO, and her father as- sumed the position of chairman. Marilyn Carlson Nelson, Curtis Carlson's daugh- ter, had been chief operating officer of the Carlson Companies. She is widely recognized for her leader- ship capabilities and has demonstrated her prowess as a business owner, a director of other companies, and as cochair of the successful Super Bowl XXVI, held in Minneapolis. Ms. Nelson's son, Curtis, serves as CEO of the Carlson Hospitality Group Worldwide and has been identified as the heir apparent to his mother.

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Wittmer, Dennis Paul, Simon George, and McGowan Robert. "Bahia Aventuras: ecotourism in Central America." Emerald Emerging Markets Case Studies 5, no. 8 (November 26, 2015): 1–9. http://dx.doi.org/10.1108/eemcs-06-2015-0126.

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Subject area The case includes issues in sustainable enterprises, marketing management, organizational development, organizational behavior, entrepreneurship, organizational leadership and small business management. Study level/applicability The Bahia Aventuras case may be used at both the undergraduate and graduate levels of study within most business school curricula (BSBA, MBA and MS). Potential courses may include building sustainable enterprises, marketing management, organizational development, organizational behavior, entrepreneurship, organizational leadership and small business management. Case overview Bahia Aventuras is an ecotourism company in Costa Rica. A local entrepreneur, Walter Brenes, started the company in 2007 to specialize in marine tours, including whale watching, bird viewing and snorkeling. However, the founder had no business training and confronts both internal and external challenges to achieve sustainable success, both financially and environmentally. Internally, there were few financial control systems in place and as a result Walter's ability to accurately account for revenues and expenses was limited. Bahia Aventuras and Walter also faced external challenges. Construction of a new highway was likely, and that could bring more competition, including hotel chains such as the Marriott and Sheraton. Government regulation cut both ways for the company. He was the classic small businessperson, who needed help in moving to the next stage of development for his small business. Thus, a small ecotourism business was caught in the middle of rapid economic development, a growing national infrastructure and increasing pressures to preserve and protect the coastal ecosystem and rainforest of south central Costa Rica. He was just trying to figure out how to “stay alive” as a business. The case has a tragic ending for the owners. Both Walter and his partner, along with one of their tour guides, died in a car accident. But family, friends and the community has kept Walter's vision alive, and Bahia Aventuras continues to day. Expected learning outcomes Upon completion of the Bahia Aventuras case, each participant will be able to: Describe the economic development and growth prospects of ecotourism within Costa Rica. Evaluate the socio-economic challenges which confront Costa Rica as a developing nation within the Central American region. Describe how Costa Rica's environmental regulations have affected the continued growth and development of ecotourism within the country. Describe the complex set of relationships that may exist between small business owners, their employees, regulatory agencies and the local community. Apply management skills and competencies to analyze and propose feasible solutions to organizational performance problems. Explain how the implementation of sustainable business practices may serve as a catalyst for the creation of shared value for organizational stakeholders as enabled through economic growth, attainment of social equity and preservation of the environment. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

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Katz, Mira-Lisa. "Engineering a Hotel Family." Linguistics and Education 12, no. 3 (September 2001): 309–43. http://dx.doi.org/10.1016/s0898-5898(01)00058-4.

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Kobyak, Marina V., Elena L. Ilina, and Aleksander N. Latkin. "Empirical marketing of hotel services." RESEARCH RESULT. BUSINESS AND SERVICE TECHNOLOGIES 5, no. 2 (June 30, 2019): 14–24. http://dx.doi.org/10.18413/2408-9346-2019-5-2-0-2.

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Law, Rob. "Hotel Database Marketing in Asia." Journal of Travel & Tourism Marketing 18, no. 1 (June 2005): 59–66. http://dx.doi.org/10.1300/j073v18n01_06.

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Chan, Eric Siu-wa. "Green Marketing: Hotel Customers’ Perspective." Journal of Travel & Tourism Marketing 31, no. 8 (November 14, 2014): 915–36. http://dx.doi.org/10.1080/10548408.2014.892465.

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Javed Parvez, Shaik, H. M. Moyeenudin, S. Arun, R. Anandan, and Senthil Kumar Janahan. "Digital marketing in hotel industry." International Journal of Engineering & Technology 7, no. 2.21 (April 20, 2018): 288. http://dx.doi.org/10.14419/ijet.v7i2.21.12383.

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Digital marketing is the promotion of products or brands through online. In recent days the demand of digital marketing in hotels has become increasingly high with Social Media Marketing (SMM) which works with social networking sites and Search Engine Optimization (SEO) making the website to appear in search results with advertisement on Google and online magazines by search engine marketing (SEM), video marketing through you tube and websites are types of digital marketing. Searching hotels through online by computers and mobile with the hotel websites is the new trend of digital marketing and it makes the possibilities to enhance the local search on hotels by giving required content, User profiles, managing citations and in search results. The aim is to study the role of digital marketing in hotel industry. This article is also focused to identify which type of digital marketing will work best with hotel industry.

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Morritt, Ron. "Niche Marketing for Hotel Managers." Journal of Segmentation in Marketing 1, no. 2 (August 29, 1997): 103–19. http://dx.doi.org/10.1300/j142v01n02_08.

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Dev, Chekitan S. "Marketing Practices of Hotel chains." Cornell Hotel and Restaurant Administration Quarterly 31, no. 3 (November 1990): 54–63. http://dx.doi.org/10.1177/001088049003100314.

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TURKOZ, ISIL, and AYSE AKYOL. "Internal Marketing and Hotel Performance." Anatolia 19, no. 1 (July 2008): 149–54. http://dx.doi.org/10.1080/13032917.2008.9687059.

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Mandelbaum, Robert. "Hotel Sales-and-Marketing Management." Cornell Hotel and Restaurant Administration Quarterly 38, no. 6 (December 1997): 46–51. http://dx.doi.org/10.1177/001088049703800619.

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Pančić Kombol, Tonka. "Hotel marketing and price policy." Tourism and hospitality management 2, no. 1 (July 15, 1996): 47–56. http://dx.doi.org/10.20867/thm.2.1.6.

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The paper discusses basic methods and means for forming and applying a price policy in hotel marketing and emphasizes the importance of market orientation in forming the price policy as well as the importance of researching user perception of the price in forming a price policy for the product. As the development of Croatia's hotel industry (as well as tourism) is based on seasonal business and the booking offer mostly realised via foreign tour operators, price policy did not develop as per strategic behaviour of the market and in harmony with product policies. Using a theoretical example based on application of prices for hotels in tourism locations it is shown that hoteliers who decide for the application of market orientated price forming policies, can use the method average prices and divide the financial year into two periods, i.e. use the same prices throughout the whole year.

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Setiawan, Antonius Singgih, and Lina Lina. "Keputusan afiliasi OTA dan kinerja Hotel: Studi Pada Hotel Berafiliasi." Journal of Business and Information Systems (e-ISSN: 2685-2543) 2, no. 2 (July 6, 2020): 106–12. http://dx.doi.org/10.36067/jbis.v2i2.76.

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At present, the hotel industry is at a very dynamic level of competition. The intense competition requires hotel managemet to implement the right strategy. One strategy that must be implemented is a digital marketing strategy. Digital marketing strategy is a choice of strategies that are developing at this time. However, the development of hotel marketing practices through digital marketing has not been much followed by research developments in the field of digital marketing in the hotel industry. Therefore, this study aims to prove whether the hotel's decision to implement a digital marketing strategy by affiliating with an online travel agent (OTA) will achieve better performance. The research uses exploratory quantitative methods. Using data collected from 65 respondents who are hotel owners/managers, the data is processed using descriptive statistics. The results showed that the hotel decision affiliated with OTA had a positive impact on hotel performance.

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Leung, Xi Yu, and Seyhmus Baloglu. "Hotel Facebook marketing: an integrated model." Worldwide Hospitality and Tourism Themes 7, no. 3 (June 8, 2015): 266–82. http://dx.doi.org/10.1108/whatt-03-2015-0011.

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Purpose – The aim of this paper is to examine the underlying consumer behavior model of Facebook marketing for hotels, including the determinants, the process and the consequences of hotel Facebook marketing, as Facebook – the most popular social media platform – has become an important marketing tool for hotels. Design/methodology/approach – The study proposed an integrated model consisting of antecedents and consequences of Facebook marketing based on both marketing and social psychology theories. A pseudo hotel Facebook page was created and an online survey was conducted to collect data. Structural equation modeling (SEM) was utilized to test the proposed model. Findings – The SEM results indicated the proposed model to be a good fit with the data and all the hypotheses were supported except one. The findings suggested that compliance, internalization and identification are all determinants of the customer’s attitude toward a hotel Facebook page, while hotel booking intentions and intention of spreading word-of-mouth on Facebook are two consequences of hotel Facebook marketing. Research limitations/implications – The study used a pseudo hotel Facebook page and messages created solely for the purpose of the study, and so the survey participants might not be hotel guests or hotel Facebook fans. Future research using real hotel brands, “live” hotel Facebook pages and actual hotel guests or hotel Facebook fans to collect data may provide stronger support for the integrated model proposed in the study. Practical implications – The attitude toward a hotel Facebook site is influenced by the site’s congruency with the customer’s value system and personal identity with other users rather than external rewards. Hotel booking intentions and spreading word-of-mouth are two significant consequences of hotel Facebook marketing. Hotels should aim to create an interactive site for users and establish communities with a clear identity so that users can easily relate their own self-identity with other group members and maintain satisfying relationships with them. Originality/value – This is a preliminary and exploratory study of the fundamental marketing mechanism of hotel Facebook marketing. The proposed model reveals not only the antecedents but also the consequences of hotel Facebook marketing. The study and the proposed model may be used as a starting point for further hospitality Facebook marketing research.

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Larisa, Evelina. "Introducing Gunawangsa Manyar Hotel Through a Marketing Booklet." K@ta Kita 6, no. 2 (November 16, 2018): 136–41. http://dx.doi.org/10.9744/katakita.6.2.136-141.

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Gunawangsa Manyar Hotel is a three star hotel in the East of Surabaya. As a three star hotel, Gunawangsa Manyar Hotel also has competitors such as Swiss BelInn Manyar Hotel, Fave Hotel, Core Hotel, and Everbright Hotel. Compared to the competitors, Gunawangsa Hotel is not well known by many people. In introducing the hotel, they only use brochure and flyer for printed advertising. It means the tools they have are ineffective. Therefore, to introduce the hotel effectively, marketing booklet is the good solution for Gunawangsa Hotel since marketing booklet brings complete information needed by potential customers. The content of the booklet consists of company overview, product description, and contact information. In the product description, the USPs would be more emphasized. The USPs are obtained by the interview result with six guests of Gunawangsa Manyar Hotel.

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Batkhishig, I., Ts Amarjargal, Z. Nermaa, L. Enkhtuya D, and Ts Altantuya. "Domestic Hotel Marketing Analysis Current Status." International Journal of English Literature and Social Sciences 3, no. 5 (2018): 836–38. http://dx.doi.org/10.22161/ijels.3.5.24.

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Bansal, Roli, Manisha Lamba, Shirin Alavi, and Vandana Ahuja. "E-Marketing and the Hotel Industry." International Journal of Online Marketing 4, no. 2 (April 2014): 15–27. http://dx.doi.org/10.4018/ijom.2014040102.

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In today's world, as online consumers become more price sensitive, less brand loyal and more sophisticated, e-Customer Relationship Management (CRM) and e-marketing becomes a strategic necessity for attracting and increasing consumer's patronage. This manuscript traces the evolution of e-marketing and demonstrates the relationship between the Web Presence Index (WPI) of the hospitality sector across a set of hotels. Here WPI of a particular hotel brand is a function of the total web presence across the Website, FaceBook Page, YouTube, Twitter and MakeMyTrip.com. Subsequently, a positive relationship is visible between the Web Presence Index (WPI) for each hotel and further, it's Alexa traffic volume indicates the total online user traffic. This manuscript demonstrates the web presence of hotels through WPI, Alexa, traffic volume, and their weighted calculated score on the basis of the above parameters. The Web Presence Index is indicative of the usability, credibility and persuasiveness of a consumer in the context of hotel websites. It further depicts how hotels can build better relations with customers by recognizing their needs, preferences, complaints and so on.

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Mihailovic, Branko. "Marketing services the hotel and resturant." Ekonomika 63, no. 1 (2017): 19–30. http://dx.doi.org/10.5937/ekonomika1701019m.

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Mihailovic, Branko, Zoran Simonovic, and Nikola Curcic. "Marketing communication of domestic hotel organizations." Ekonomika 63, no. 4 (2017): 1–12. http://dx.doi.org/10.5937/ekonomika1704001m.

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Kolontaievskyi, O., and M. Girya. "CREATIVE MARKETING IN HOTEL RESTAURANT BUSINESS." Municipal economy of cities 6, no. 145 (2018): 50–53. http://dx.doi.org/10.33042/2522-1809-2018-6-145-50-53.

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S.W. Chan, Eric. "Gap analysis of green hotel marketing." International Journal of Contemporary Hospitality Management 25, no. 7 (September 30, 2013): 1017–48. http://dx.doi.org/10.1108/ijchm-09-2012-0156.

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Berc Radišić, Branka. "MARKETING MANAGEMENT DER DIENSTLEISTUNGEN IM HOTEL." Tourism and hospitality management 9, no. 2 (December 2003): 51–56. http://dx.doi.org/10.20867/thm.9.2.5.

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Das Management des Hotelmarketing ist ein Prozess der Planung, Organisierung, Anwendung und der Kontrolle des Hotelproduktabsatzes. Dieser Prozess wird durch die Hotelmarketingsabteilung an der Spitze mit dem Hauptmarketingsmanagement bewegt und geführt. Der Hoteleigentümer sollte die Marketingsabteilung als den Schlüsselfaktor einer erfolgreichen Geschäftsführung erkennen und dementsprechend die Notwendigkeit ersehen diese anzuregen und zu stimulieren.

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Yusuf, Chaerul Fahmi, and Nur Mawati Mambuhu. "SERVICES MARKETING MIX SERVICES SATISFACTION HOTEL INI LUWUK (CASE STUDY HOTEL ESTRELLA, HOTEL SANTIKA, AND SWISS BEL INN)." Journal of Industrial Engineering Management 5, no. 2 (November 22, 2020): 43–52. http://dx.doi.org/10.33536/jiem.v5i2.668.

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The existence of hotels in Luwuk as part of the development of tourism is expected to continue were able to make improvements in order to meet customer satisfaction. Competition is carried out for hotels is also a travel promotion for the region Banggai as part of improving the economy. The ability of the company or hotel to deserve their services for customer satisfaction with the services provided by the hotel management is essential for the realization of the purpose of moving company on the basis of this profit. The purpose of this study was to determine the marketing mix to the satisfaction of hotel services in Luwuk. The method used in this research is quantitative research methods and uses IBM SPSS Statistics 24 as a data processing tool validity, reliability, correlation and linear regression. The results showed that the marketing mix to the satisfaction of hotel services in Kota Luwuk spread evenly, where none of the hotels mastering seven aspects of customer satisfaction assessment (marketing mix)

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Christopher, Aina Olayinka. "E-marketing and the hotel business promotion: Prospect and challenges in selected hotels in Ado-Ekiti, Nigeria." E3 JOURNAL OF BUSINESS MANAGEMENT AND ECONOMICS 11, no. 1 (February 1, 2021): 021–26. http://dx.doi.org/10.18685/ejmr(8)1_ejbme-20-014.

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This research study was designed to critically examine the prospects and challenges of e-marketing in the hotel business promotion. The study intensively revealed the challenges of e-marketing in hotel business and proffered solutions to it. This research was conducted using all the four hotel business (Prosperous Royal Hotel and Resort, Queen’s Court Hotel, Pathfinder Hotel and Holiday Inn, Koltotel Plaza & Suit) within Ado-Ekiti, Nigeria. Analysis of data collected through questionnaires was carried out using inferential statistics of percentage and frequency in determining the significance of hypotheses formulated. The result of the hypotheses shows that there is significant need for the adoption of e-marketing in the hotel business because it has been a subject in the creation of awareness and advertising of its products around the world, it also revealed the fact that e-marketing organizational challenges is to gain agreement with hotel managements regarding how to proceed with operations, innovations and exploration in the business which needs to be resolved based on the opportunities and success ahead. It was concluded that e-marketing is an essential tools in the hotel business promotion for development. It was recommended based on the findings that to gain competitive advantage in the demanding hotel business, e-marketing must be the forerunner, it also notes that it is important nowadays for any of these industries to have its own website, promote its products through social networks. Keywords: E-marketing, Hotel Business, Promotion, Prospect and Challenge

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Brackett, Lana, and B. Nathaniel Carr II. "Sustainability marketing: US hotels vs. international hotel chains." World Journal of Entrepreneurship, Management and Sustainable Development 11, no. 1 (March 9, 2015): 32–36. http://dx.doi.org/10.1108/wjemsd-06-2014-0017.

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Purpose – The purpose of this paper is to determine whether US-only hotels and US-based international hotel chains similarly promote sustainability marketing. Design/methodology/approach – A qualitative exploratory research study reviewing the web site marketing of the US-only hotels and US-based international hotel chains. Findings – The research indicates that there are differences in the sustainability marketing of US-only and US-based international hotel chains. Originality/value – This is a unique research study. The hotel industry has a diverse body of stateholders due to its large market and impact on sustainability.

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Dewi, Priscila Triviana. "Perspektif Konsumen terhadap Pemasaran Paket MICE pada Departemen Pemasaran Hotel Aston Madiun." Tourisma: Jurnal Pariwisata 2, no. 2 (June 12, 2020): 100. http://dx.doi.org/10.22146/gamajts.v2i2.56856.

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This study discusses the consumer perspective about the marketing activities of MICE packages organised by the Sales and Marketing Department at Aston Madiun Hotel and Conference Center. The component of organising marketing activities to be evaluated refers to the Marketing Mix model developed by Kotler (2014) knows as 4Ps (product, price, promotion, and place). In this study, researchers used quantitative and qualitative data. Data collection is done by distributing questionnaires to 112 respondents determined through purposive sampling, namely visitors who have purchased MICE packages at Aston Madiun Hotel and Conference Center. Data collection was also obtained from interviews with guests and the Sales and Marketing Department as organisers of hotel marketing activities, observation and literature. In order to formulate the overall evaluation steps, an analysis of the four sectors of hotel marketing activities was carried out in the form of analysis, planning, implementation, and evaluation whose results will be described descriptively. The results showed that the overall marketing mix component received a positive response from guests who had purchased the MICE package at the Aston Madiun Hotel. Two questionnaire items obtain quite low scores, namely hotel items routinely offer and update the details of MICE packages directly to companies and hotels utilising all print media for marketing MICE package activities. The data obtained from the study will be used as study material to evaluate the marketing activities of the Marketing Department in marketing an Aston Madiun Hotel service product, in the form of accuracy of analysis, product development that is in line with the main potential of the hotel, implementation of targeted market segmentation and always evaluating every marketing process that has been passed.

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Setiadi, Anrico Jusuf, Salsabila Salsabila, Yusak Adheo Widyarta, and Thet Htar Zin. "ENHANCING MARKETING OF FARIZ HOTEL THROUGH COORPERATING WITH GLOBAL TRAVEL AGENT." International Journal of Applied Business and International Management 2, no. 2 (May 17, 2018): 1–15. http://dx.doi.org/10.32535/ijabim.v2i2.9.

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According to Explore Wisata (2017) Malang is a city that has many tourist destinations. Most of them located in area of Batu, there are many interesting tourist destinations. This is balanced by the number of hotels ranging from budget hotels to high star hotels that are spread around Batu. Fariz hotel is one of the hotels that compete in the budget class hotel that is surrounded by Batu area. Although Fariz hotel is a budget hotel, Fariz hotel has the better quality and service compared to the other budget hotels. Author gives an idea to make Fariz hotel entering international market. The author planned business to business co-operation to bring Fariz hotel to international. By cooperating with foreign travel agents who have package tours to Indonesia, Fariz Hotels can be added in the hotel list for the travel agent. The author chose to cooperate with foreign travel agents because the foreign tourists who will traveling usually entrusted the choice of hotel to travel agents. By entering the list of hotels in Fariz travel agent hotel will be more easily visited by foreign tourists. After cooperating with foreign travel agent, Fariz hotel will determine the right price for hotel package, hotel package price for foreign guests is certainly more expensive compared to domestic visitors, but with a slightly higher price than domestic price. With this price foreign guests will have a better service that equivalent to international budged hotel.

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Jeffrey, Douglas, and Robin R. D. Barden. "Multivariate models of hotel occupancy performance and their implications for hotel marketing." International Journal of Tourism Research 3, no. 1 (January 2001): 33–44. http://dx.doi.org/10.1002/1522-1970(200101/02)3:1<33::aid-jtr291>3.0.co;2-i.

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Pančić Kombol, Tonka. "Hotel image and branding and characteristics of Croatia's hotel industry." Tourism and hospitality management 1, no. 2 (December 15, 1995): 381–91. http://dx.doi.org/10.20867/thm.1.2.12.

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On the World and European market, and in scientific and trade publications marketing principles for creating the hotel product, as well as quality hotel management have been developed, confirmed and defined, and form firm foundations for hotel image and branding development. An understanding for the hotel as a product whose name is connected with quality of services and offer in the customer’s mind is not made use in the development of Croatia’s hotel industry. The paper emphasises the importance of representing the hotel as a product. The development characteristics of Croatia’s hotel industry for which hotels were not developed using branding, instead as a single hotel offer for mass tourism, are underlined. The education of managers and marketing experts will play a major role in solving the development problems of Croatia’s hotel industry.

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Dubέ, Laurette, and Leo M. Renaghan. "Marketing Your Hotel to and through Intermediaries." Cornell Hotel and Restaurant Administration Quarterly 41, no. 1 (February 2000): 73–83. http://dx.doi.org/10.1177/001088040004100125.

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O'Connor, Peter. "E-Mail Marketing by International Hotel Chains." Cornell Hospitality Quarterly 49, no. 1 (February 2008): 42–52. http://dx.doi.org/10.1177/0010880407305553.

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Gan, Lydia, C. J. Sim, H. L. Tan, and Janice Tna. "Online Relationship Marketing by Singapore Hotel Websites." Journal of Travel & Tourism Marketing 20, no. 3-4 (May 31, 2007): 1–19. http://dx.doi.org/10.1300/j073v20n03_01.

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Moriarty, Jane, Rosalind Jones, Jennifer Rowley, and Beata Kupiec‐Teahan. "Executive training exercises in small hotel marketing." International Journal of Culture, Tourism and Hospitality Research 3, no. 4 (October 9, 2009): 337–46. http://dx.doi.org/10.1108/17506180910994550.

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Listrova, O. S., O. O. Matviienko, and T. V. Solomyna. "Innovative marketing tools of the hotel industry." Economic Bulletin of the National Mining University 70 (2020): 105–14. http://dx.doi.org/10.33271/ev/70.105.

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Beck, Jeffrey A., William Lazer, and Raymond Schmidgall. "Hotel Marketing Managers' Responses to Ethical Dilemmas." International Journal of Hospitality & Tourism Administration 8, no. 3 (August 7, 2007): 35–48. http://dx.doi.org/10.1300/j149v08n03_03.

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Bell, Russell A. "Corporate Travel-Management and Hotel-Marketing Strategies." Cornell Hotel and Restaurant Administration Quarterly 34, no. 2 (April 1993): 30–39. http://dx.doi.org/10.1177/001088049303400209.

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Murphy, Jamie, Edward J. Forrest, C. Edward Wotring, and Robert A. Brymer. "Hotel Management and Marketing on the Internet." Cornell Hotel and Restaurant Administration Quarterly 37, no. 3 (June 1996): 70–82. http://dx.doi.org/10.1177/001088049603700322.

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Kang, Juhee. "Effective marketing outcomes of hotel Facebook pages." Journal of Hospitality and Tourism Insights 1, no. 2 (May 14, 2018): 106–20. http://dx.doi.org/10.1108/jhti-10-2017-0003.

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Purpose The purpose of this paper is to investigate the role of overall satisfaction in the relationship between active participation and consumer behaviors that benefit hotels. It also addresses the importance of active members in estimating the effectiveness of online brand communities in social media marketing. Design/methodology/approach This study used a convenient sampling method to collect data from individuals who were or currently are members of hotel Facebook pages. The empirical data were analyzed using structural equation modeling. Findings The findings indicate that active members are likely to be satisfied with community participation and developed positive behaviors that benefit hotel Facebook pages, specifically willingness to promote the community to others and modify purchasing and information-searching behaviors. Practical implications This study provides practical implications for Facebook marketers of hotels. It emphasizes the value of Facebook pages as an effective marketing tool for hotels. Marketers are advised to identify members’ needs, create special offerings that accommodate those needs, and effectively communicate and share information with members in order to increase the level of satisfaction of members of online communities. Originality/value The importance of active participation and satisfaction for creating positive behaviors other than loyalty among members of hotel Facebook pages has been under-addressed. This study extends the existing research model of community participation in consumer-brand relationships by using satisfaction, community promotion, and behavioral changes to highlight the benefits of hotel Facebook pages.

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Morrison, Alison J. "Marketing Strategic Alliances: The Small Hotel Firm." International Journal of Contemporary Hospitality Management 6, no. 3 (June 1994): 25–30. http://dx.doi.org/10.1108/09596119410059227.

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