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Journal articles on the topic 'Marketing of green goods'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

VERMA, ADITYA, and VANDANA TYAGI. "Eco-Design and Sustainable Product Development: Greening Innovation." Universal Research Reports 10, no. 3 (2023): 57–63. http://dx.doi.org/10.36676/urr.2023-v10i3-008.

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Businesses use green marketing, sustainable marketing, or eco-marketing to promote environmentally friendly, socially responsible, and ecologically sustainable goods and services. This marketing strategy targets environmentally concerned customers who want items with minimum environmental and social effect. We examine green marketing's core elements and ramifications. First, we examine why organisations use green marketing methods, such as brand reputation, recruiting environmentally concerned customers, compliance with legislation, and global sustainability. Second, we examine the difficultie

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H G, Anusha. "Green marketing's effect on customer satisfaction and awareness: an empirical study." Brazilian Journal of Development 10, no. 4 (2024): e69262. http://dx.doi.org/10.34117/bjdv10n4-067.

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Environmental sustainability has emerged as a major concern in today's corporate world. Governments are concerned about environmental issues. The term "green" has gained popularity in today's world. Green marketing refers to the strategy of endorsing goods or services that are friendly to the environment, and contribute positively to the earth. It boosts a company's brand and preserves the ecosystem. A boost of companies to use eco-friendly procedures and the provision of more sustainable choices to customers are the two main objectives of green practices marketing. The study goes through to e

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Vrublevska, Olena. "Environmental Goods and Services: Developments of the Concept, the Economic Sector, and the Markets." Studies in Business and Economics 19, no. 1 (2024): 276–300. http://dx.doi.org/10.2478/sbe-2024-0015.

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Abstract Green (environmental) marketing, which promotes cleaner, less detrimental products, is considered to be one of the main contributors to sustainable production and consumption. With the latest EU policy initiatives aimed at acceleration of green transition, it deserves even more attention while the concept of environmental goods and services still remains a subject for discussion, and both comparative environmental impact of some of such products and the green demand probably are overestimated. The studies offer an approach to the theoretical concept of environmental goods and services

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Nahar, Shimun. "Perspectives and Difficulties of Green Marketing: An analysis in the context of Bangladesh." International Journal of Scientific Research and Management (IJSRM) 12, no. 06 (2024): 6600–6605. http://dx.doi.org/10.18535/ijsrm/v12i06.em04.

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Green marketing is a method of using the environmental advantages of a product or service to boost sales. Many buyers would prefer goods that do not affect the environment rather than less eco-friendly products, even though they cost more. Marketers rely on the sustainability advantages of advertising items such as recyclable diapers, energy-efficient light bulbs, and eco-friendly detergents for green marketing. Business and the climate are also interrelated issues in today’s business world. Marketing plays an essential role in solving this environmental business world problem. Nearly every go

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Piyush Mishra and Dr. Charu Khan. "Green Marketing: Adoption Challenges and Global Perspective." International Research Journal on Advanced Engineering and Management (IRJAEM) 3, no. 07 (2025): 2395–98. https://doi.org/10.47392/irjaem.2025.0378.

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Globally, environmentally friendly marketing activities have a much higher priority in social and business life. This is not as if some leaders were from different. The gradual decline of the environment causes concerns for the nation or one or two large famous corporations, which is global threat to environmental, concerns. Thus green marketing strategies are gaining popularity among marketers. They are now developing products and services that are at least usable and meet the requirements of being sustainability. Clients also accept goods and services that claim to protect the environment fr

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Anitha, Dr. R. "Organized Retailing and Planning in Green Retailing Environment Strategies." Royal International Global Journal of Advance and Applied Research 1, no. 4 (2024): 21–24. https://doi.org/10.5281/zenodo.14059994.

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Abstract    Today’s the largest retailing process as a part of holistic approach to addressing through consumer behaviour. The companies to develop in a new way of various techniques to using green marketing strategies in business unit. Green marketing environment production is natural consumption pattern of green products, implementation and development of export opportunities to profitable goods. Now a days the organic nature production system experts in agriculture field to set green consumption new trend in the world. In current market penetration increasing in sales of gre

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Manasa, Kasaram, and Pakalapati Arpitha. "AN OVERVIEW OF GOVERNMENT POLICIES IN FOSTERING GREEN MARKETING IN INDIA." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 08, no. 01(II) (2025): 283–88. https://doi.org/10.62823/ijarcmss/8.1(ii).7359.

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Over the last few years, green marketing has evolved beyond the bounds of traditional marketing due to the rising environmental concerns that have significantly impacted business operations and consumer expectations, paving the way for the emergence of green marketing as a key business strategy. Businesses are now supposed to exhibit their dedication and commitment towards sustainability through responsible practices inclusive of green marketing. Conventionally, green marketing is referred to the process of promotion of goods and services grounded by their environmental benefits. The present r

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Paulos, Bentham. "Green power in perspective: lessons from green marketing of consumer goods." Electricity Journal 11, no. 1 (1998): 46–55. http://dx.doi.org/10.1016/s1040-6190(98)80023-7.

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Magomedova, G. M. "Greenwashing or Current Positioning of Goods." Vestnik of the Plekhanov Russian University of Economics 20, no. 5 (2023): 217–22. http://dx.doi.org/10.21686/2413-2829-2023-217-222.

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The article studies one type of current goods positioning, i. e. greenwashing. Greenwashing is company activity, in which various marketing communications (PR and advertising) are used to demonstrate its ecological orientation instead of real introduction of ecological practices aimed at cutting the negative impact on the environment. The author describes history of greenwashing, provides examples and discusses strategies that help check the current company positioning for using greenwashing. The difference between green marketing and greenwashing was explained. Green marketing is a marketing

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Pimonenko, T., Yu Toptun, and Ya Us. "GENDER ASPECTS AND GREEN MARKETING: CASE FOR UKRAINE." Vìsnik Sumsʹkogo deržavnogo unìversitetu, no. 2 (2020): 133–40. http://dx.doi.org/10.21272/1817-9215.2020.2-16.

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The paper focused on the analysis of the gender factors under the developing of a marketing program to promote green goods. With the purpose to identify the scientific schools on this theme, the bibliometric analysis was conducted. In 2013 year and 2019 year, there was a significant increase in the number of publications which focused on the investigation on green marketing issues. Such trends could be explained by the growing level of interest of the world community in environmental issues. The findings allowed concluding that green marketing is considered by scientists in linking with such s

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HATSKA, Liudmyla. "Research of consumer behavior in environmental marketing." Economics. Finances. Law, no. 10 (October 26, 2020): 5–8. http://dx.doi.org/10.37634/efp.2020.10.1.

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The relevance of the research topic is determined by the prospects of Ukraine's accession to the European Green Course and the resulting need to intensify efforts to form and constantly increase demand for environmental goods and services. A significant role in this issue is given to environmental marketing, namely – the study of consumer behavior of environmental goods and services, environmental market segmentation, selection of target groups and development of marketing strategies for each of them. Much attention is paid to these issues in our work. The article also contains a theoretical a

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Agarwal, Deeksha. "A STUDY ON GREEN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 08, no. 01(I) (2025): 220–25. https://doi.org/10.62823/ijarcmss/8.1(i).7315.

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Marketing has evolved over a period of time from a traditional concept of selling goods to customers to the modern concept of providing goods according to the needs of the customers. The current marketing management emphasis on Green concept which includes satisfying the need of customers without any environment degradation. Due to increased consumer concern, government regulations and social responsibility, Green Marketing is gaining importance day by day. Reducing energy consumption, minimizing waste, using renewable resources and recyclable biodegradable material and ensuring ethical sourci

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Dabija, Dan-Cristian. "Editorial for the Special Issue “Green Marketing”." Information 12, no. 2 (2021): 90. http://dx.doi.org/10.3390/info12020090.

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Up until quite recently, our contemporary society has faced various challenges and issues related to accelerated urbanization and industrialization, consumers, and organizations’ rather limited range of possibilities to completely satisfy needs and wants regarding environmental pollution, the capacity of our planet to regenerate its used goods annually and ensuring that the living conditions of future generations are considered alongside those of the current generations [...]

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Satrio, Danang, Siti Yunitarini, and Nila Rizqiani. "Application of green marketing mix of beauty products on sales through purchase decisions as intervening variable." Asian Management and Business Review 1, no. 2 (2021): 81–94. http://dx.doi.org/10.20885/ambr.vol1.iss2.art1.

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Public awareness in Indonesia in responding to global warming has increased significantly. Increased public awareness plays an important role in providing challenges and opportunities for companies that provide goods or services to create products that are in accordance with their wishes. The challenge is to guarantee that the goods or services provided are safe for consumers and friendly and do not damage the environment. The concept of green marketing mix refers to the satisfaction of customer needs, wants, and desires in relation to the maintenance and preservation of the environment. Discu

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Venkateswaran, P. S. "A Study on Green Marketing and Green Consumer Behaviour." FMDB Transactions on Sustainable Management Letters 2, no. 4 (2024): 153–61. https://doi.org/10.69888/ftsml.2024.000314.

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Environmental problems are becoming a global issue, and both what people want and what the government does must be considered. Some consumers are devoted to becoming environmentally conscious, while others are resistant. Due to a lack of understanding and an unwillingness to embrace green behaviour, consumers will seek products and services with negligible environmental effects. However, green behaviour is complex and has several distinct implications. "Green marketing" refers to a firm or organization that provides safe and ecologically friendly goods and services through recycled packaging,

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Chygryn, Olena, Liliia Khomenko, and Glib Kalitai. "Marketing strategies for ensuring sustainable competitive development of enterprises." 14, no. 14 (December 30, 2021): 107–18. http://dx.doi.org/10.26565/2310-9513-2021-14-11.

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The article deals with green competitiveness advantages for companies. The green competitive development is considered to be an essential condition to provide a high level of sustainable social and economic development. The authors systematized scientific investigation of the key determinants of the green competitiveness according to the marketing, technological, innovative, communicative, stakeholders, qualitative, level, fiscal and ethic approaches. The primary purpose of the study is to analyse the preconditions for promotion the green competitiveness of enterprises and analyse the influenc

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Muniba Ali, Syeda, Dr Khawar Ahmed Khan, Safeer haider, and Aiysha Rehman. "Analyzing the Impact of Green Marketing Strategies on the Environmental Performance and market performance of Companies in the Consumer Goods Sector." Journal of Policy Research 9, no. 4 (2023): 276–83. http://dx.doi.org/10.61506/02.00150.

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This study explores the impact of green marketing strategies on the environmental and market performance of companies in the consumer goods sector, with a specific focus on Pakistan—a developing economy facing rapid urbanization and environmental challenges. Recognizing the growing consumer demand for sustainable practices, this research delves into how green marketing can serve as a vital tool for companies to align their business objectives with environmental responsibilities. Through a qualitative case study approach, involving semi-structured interviews with stakeholders and analysis of su

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Akshita , Dr. Samriti Mahajan , Dr. Priyanka Jarolia. "A Systematic Review of Green Marketing Communication and its Effect on Brand Loyalty in the FMCG Sector." Cuestiones de Fisioterapia 54, no. 1 (2025): 363–82. https://doi.org/10.48047/9avrgn17.

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This study explores the impact of green marketing communication within the Fast-Moving Consumer Goods (FMCG) sector, focusing on its effect on long-term brand loyalty. The primary objective was to assess how green marketing communication strategies influence brand loyalty, particularly in terms of consumer trust and emotional engagement over time.

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Alwi, Muhamad Yusup, and Luki Adiati Pratomo. "THE ROLE OF GREEN MARKETING COMMUNICATION IN CONSUMERS’ GREEN PURCHASE BEHAVIOUR." Jurnal Ekonomi Trisakti 5, no. 2 (2025): 93–100. https://doi.org/10.25105/v5i2.22887.

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This study investigates how customer purchasing behavior is affected by green marketing communications. A quantitative approach was used, and 200 participants completed an online survey to collect data. The data was interpreted using statistical techniques, such as structural equation modeling, hypothesis evaluations, and reliability and validity tests. According to the study, consumer attitudes have a major influence on how attentive consumers are to environmental marketing, and there is a strong correlation between green marketing communication and consumer purchase decisions. Gender and edu

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Chaudhary, Manoj Kumar, Rajesh Kumar Chaudhary, and Pramila Pokharel. "Green Marketing's Role in Molding Customer Buying Decision for Green Products." Journal of Emerging Management Studies 1, no. 2 (2024): 137–47. http://dx.doi.org/10.3126/jems.v1i2.71521.

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Purpose – The purpose of the study is to investigate how customer purchase decisions are impacted by green marketing. It specifically looks at how important elements like environmental awareness, eco-labeling, eco-friendly packaging, eco-advertising, and sustainable pricing impact customers' propensity to buy eco-friendly goods. By examining these components, the study attempts to provide insightful information on how these components influence consumers' opinions about environmentally friendly goods. Design/methodology/approach – The research adopted a quantitative approach based on the surve

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Ritika, Agrahari, and Brijesh Kumar Jaiswal Dr. "Consumers Awareness towards Green Marketing and Consumer Perception and Preferences in Varanasi." International Journal of Innovative Science and Research Technology 7, no. 10 (2022): 149–62. https://doi.org/10.5281/zenodo.7226968.

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The green movement is quickly growing around the world. Consumers accept responsibility and act responsibly in this regard. Consumer awareness and inspiration continue to drive market transformation, particularly with the launch of more environmentally friendly products. The key to successful marketing has always been to recognize trends and frame goods, brands, and services in ways that support customer intentions. Many firms have expressed concern about environmental issues. Companies are coming up with more green products that help to improve the world's polluted conditions. They "

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Almestarihi, Ra'd. "Eco friendly branding and digital marketing strategies in Jordanian assessment." Journal of Infrastructure, Policy and Development 8, no. 7 (2024): 4843. http://dx.doi.org/10.24294/jipd.v8i7.4843.

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Eco-friendly digital marketing strategies are crucial for Jordanian companies that want to meet environmental standards. This covers eco-friendly pricing, goods, and online cooperation. In contrast, customer concern and action are not connected, requiring true green marketing tactics. Jordan’s “Go Green” programme and the EU-EBRD’s Green Financing Facility show that sustainability boosts digital marketing. Eco-friendly branding goes beyond sustainable goods and strategic collaborations to support green causes. Consumer awareness is rising globally, especially in Asia-Pacific. Eco-friendly meth

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A. Daisy, Rani, and Juliet Isaac J. Kamala. "Green marketing strategies in india." B-Digest (Journal of Commerce & Management) 16, no. 1 (2024): 30. http://dx.doi.org/10.26634/bdigest.16.1.20473.

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Environmental issues are escalating in severity with the rapid progression of globalization. Despite the pervasive impact of environmental challenges on all facets of human activities, only a few academic disciplines have integrated green themes into their literature. The pressing need for a holistic approach to address environmental concerns has spurred businesses to reassess and modify their behaviors. This shift is a response to the evolving societal consciousness regarding environmental issues. The proliferation of green marketing strategies is a direct consequence of the changing dynamics

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Altaf, Nufazil. "Consumers Awareness towards Green Marketing – A Study of Srinagar City." Asian Journal of Managerial Science 2, no. 2 (2013): 37–43. http://dx.doi.org/10.51983/ajms-2013.2.2.1122.

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Because of the concern shown by the society towards natural environment, businesses have begun to modify their behavior in an attempt to address society’s “new” concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. Thus green marketing incorporates a broad range of activities including product modification, changes to the production process, packaging changes, as well as modifying advertising. Many firms are beginning to realize that they are members

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Shrestha, Garima, Niranjan Devkota, Krishna Dhakal, Surendra Mahato, Udaya Raj Paudel, and Sarita Agrawal. "Customer awareness of green purchase decisions regarding green products in Nepal." Journal of the Academy of Business and Emerging Markets 3, no. 1 (2023): 27–40. https://doi.org/10.5281/zenodo.7947269.

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This study focuses on customer awareness of green marketing and determines consumers’ purchase decisions regarding green products in Nepal. Following the notion of the theory of planned behavior, this study uses a convenience sampling method to collect data using a structured questionnaire via KOBO Toolbox. The results show that environmental concern, green perceived benefits, green perceived quality, green willingness to purchase, and green future estimates all significantly impact green purchase decisions. Green marketing is an emerging concept that deserves more attention. As a result

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Dr., A.SHAJI GEORGE, and GEORGE A.S.HOVAN. "The Influence of Green Marketing on Consumer Behavior in Tamil Nadu: A Study." International Journal of Advanced Research in Science, Communication and Technology (IJARSCT) 2, no. 1 (2022): 71–77. https://doi.org/10.5281/zenodo.6971824.

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Abstract: Environmental issues are a hot subject today as governments and societies in every country have started to become more aware of green marketing issues. Here, the term "green" is indicative of purity. Green means pure quality and fair or transactional only. Green marketing is one of the strategies used by marketers to achieve sustainability. Green marketing is the development and sale of environmentally friendly goods or services. This helps build credibility, penetrate a new audience segment, and stand out from the competition as more and more people become environmentally

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Dr. Masroor Ahmad Beg. "Green Marketing Some Myths and Realties." Prabhandan - Journal of Business Administration 1, no. 1 (2010): 47–51. http://dx.doi.org/10.58716/pjbagitmba.v1i1.5.

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Environmental issues have become inescapable matter for all the governments in today’s world. The object of clean environment cannot be met without bestowing proper concern to green marketing activities. Most people believe that green marketing mainly refers to the promotion or advertising of products with environmental characteristics. Generally the terminologies like, phosphate free, recyclable, refillable, ozone friendly and environmental friendly are some of the traits that people associate with green marketing. But it is clearly understood that green marketing envelopes the products not o

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Rainanto, Bambang Hengky, Abdul Talib Bon, and Jan Horas V. Purba. "Developing the Conceptual Model of Sustainable Industrial Performance in the Hospitality Industry." International Journal of Global Optimization and Its Application 1, no. 2 (2022): 80–89. http://dx.doi.org/10.56225/ijgoia.v1i2.17.

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The increasing number of tourist destinations in the world has led to an increase in the number of tourists and their supporting industries, such as the hotel industry. This increase should not have a negative impact on the natural environment and people who live near tourist destinations. Sustainable Industrial Performance (SIP) is one indicator to find out whether industrial development has an impact and becomes a benchmark for industry sustainability in the natural and social environment. Sustainable Industrial Performance (SIP) is measured from three (3) factors, namely economy, natural en

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Prof. Amol Ankush and Prof. Snehal Masurkar. "A study of Green Marketing its placement in Indian Market." International Journal of Latest Technology in Engineering Management & Applied Science 14, no. 4 (2025): 750–53. https://doi.org/10.51583/ijltemas.2025.140400088.

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Abstract: By virtue of studying existing literature, this study attempted to comprehend the scope of green marketing and the concept underpinning it. It tried to capture the customers’ demand and perception towards green products and marketing strategy. Studied in depth were the processes on how environmental deterioration is a major issue and the challenges and possibilities that green marketing strives to achieve. Also this study attempted to analyze the change in behavior of consumers towards accepting eco-friendly products for sustainable living. Eco-friendly goods also contribute to our c

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ABIODUN, Olumuyiwa, IYOBHEBHE, Itohan, OKUNDALAIYE, and Henry. "Exploring the Effect of Green Marketing Strategies on Purchasing Decisions in Nigeria's Fast-moving Consumer Goods Sector." International Journal of Economics, Business and Management Research 08, no. 01 (2024): 64–80. http://dx.doi.org/10.51505/ijebmr.2024.8105.

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The global rising consciousness for environmentally friendly products has increased since the advent of COVID-19 pandemic. In developing economies such as Nigeria there are still constraints as to adoption and integration of green orientation and approaches. The study investigated the effect of green marketing strategies on consumer purchasing decision in the fastmoving-consumer-goods (FMCG) industry in Nigeria based on insights gathered from consumers in selected areas of Lagos State. The study adopted a quantitative research approach based on survey research design to gather primary data fro

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Putra, Syaifurrizal Wijaya, and Tatang Ary Gumanti. "The Influence of Brand Equity and Green Marketing on Consumer's Decision to Purchase Honda Beat Series in Surabaya." GATR Journal of Management and Marketing Review (JMMR) Vol. 2 (4) Oct-Dec 2017 2, no. 4 (2017): 01–06. http://dx.doi.org/10.35609/jmmr.2017.2.4(1).

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Objective - Brand equity and green marketing are becoming increasingly relevant to brand competition. Brand equity and green marketing of a product are able to influence a costumer's purchasing decision (Kotler and Armstrong, 2007). This study aims to test the relationship between brand equity, green marketing, and the decision to purchase certain goods. Methodology/Technique - The study uses a sample of 120 respondents, all of whom are purchasers of a Honda Beat Series vehicle, and who live in Surabaya. The data is analyzed using multiple linear regression. Findings – The study examines the p

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Nisha, Yadav. "Green Marketing Barriers and Suggestions." International Journal of Trend in Scientific Research and Development 2, no. 2 (2018): 983–87. https://doi.org/10.31142/ijtsrd9552.

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Environmental issue is an emerging trend now a day as almost every country's government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firms as one of the strategies in order to gain profit and protect the environment. The term Green Marketing came into prominence in the late 1980s and early 1990s. The last decade has shown that harnessing consumer power to effect positive environmental changes is far easier said than done. Consumers and manufactures have been shifted their focus on ecological goods that are presumed to be

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V, MARAGATHAM. "A study on customers purchase decesion making green marketing products in tamil nadu with special reference to coimbatore city." Journal of Management and Science 1, no. 4 (2015): 316–22. http://dx.doi.org/10.26524/jms.2015.28.

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First of all, environment and environmental problems, one of the reason why the green marketing emerged. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe, To analyse the factors influencing the green marketing products in Coimbatore city.Objectives of the study, To analyse the factors influencing the green marketing products in Coimbatore city. The describptive research has used this study. Primary as well as secondary data has been used in this study. Primary data collected from structured questionnaire.

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Kalidoss, Dr D., Venu Anand Das Vaishnav, and Dr Parul Malik. "Green Marketing and Consumer Behavior Toward Eco-Labeled Products." International Journal of Environmental Sciences 11, no. 5s (2025): 621–26. https://doi.org/10.64252/x2kzy247.

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This research studies the intersection of consumers and eco-labeled goods in the context of green marketing strategies. It attempts to analyze central drivers and barriers form the consumer side focusing on the informational role of eco-labels. The methodology proposes a mixed-methods approach, capturing perceptions, attitudes, and purchase intentions using surveys as well as qualitative data. The findings suggest that concerned environmental citizens are willing to purchase eco-labeled products; however, the skepticism towards green marketing and perceived price of the products present signif

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Bag, Satya Narayan. "MARKETING PERFORMANCE OF GREEN PRODUCT MANUFACTURING COMPANY – A STUDY." BSSS Journal of Management 15, no. 1 (2024): 164–76. http://dx.doi.org/10.51767/jm1512.

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BJCL is a pioneer jute manufacturing company in India. Jute is a natural product and has important economic value as a green manufacturing area. Various types of jute goods like jute yarn, twine, packaging bags, fine quality fabrics, carpet backing clothes are the important green manufacturing products of such a company. Salable production and dispatched data from various months has been studied and found that domestic marketing performance of the industry is rising. The demand for various jute goods has been increasing. Demand for jute bags and clothes in the domestic market as a packaging ma

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Sapna, Nurainun, Rini Meiyanti, Ikramuddin, and Rika Annisa. "Application of Green Marketing on Revitalization of Coconut Coir into Eco Friendly Products to Realize a Green Economy in Lhokseumawe City." Chelo Journal of Technology for Community Service (CETICS) 2, no. 1 (2025): 108–15. https://doi.org/10.61972/cetics.v2i1.37.

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ABSTRACT The utilization of coconut coir in Lhokseumawe City remains minimal. The application of a rotary screening machine in processing coconut coir can enhance its economic value. However, the economic potential of eco-friendly coconut coir products has not been effectively marketed, causing MSMEs in this sector to struggle with sales. Despite using various media for promotion, the continued utilization of coconut coir faces challenges due to a lack of knowledge about green marketing models. Therefore, this community service initiative aims to conduct an in-depth analysis of the factors hin

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Nuha Eltayib, Omaima Abdullah, and Maya Manoj. "Impact of Green Marketing Practices on Consumer Purchase Awareness and Buying Decision." International Journal of Latest Technology in Engineering Management & Applied Science 14, no. 1 (2025): 322–31. https://doi.org/10.51583/ijltemas.2025.1401035.

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Introduction A variety of definitions surrounding green marketing have been established, with some definitions emphasizing the promotion of environmentally friendly goods, while others encompass a broader notion that includes sustainable production methods and dedication to corporate social responsibility. However, this investigation improves five specific practices identified within green marketing: the creation of eco-friendly products, the prioritization of energy efficiency, the incorporation of sustainable materials, the removal and proper management of hazardous substances, and the pract

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Jaggi, Pallavi, and Rini. "Analysis of Marketing Strategies in the context of Green Products." Gyan Management Journal 17, no. 1 (2023): 8–19. http://dx.doi.org/10.48165/gmj.2022.17.1.2.

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Purpose - In the context of the consumer durables products business, transformational marketing tactics have been made possible by the implementation of holistic marketing in the era of Industrial Revolution 4.0. As a result of customers’ active involvement with marketers, the range of marketing methods has expanded in line with consumer knowledge of climate sensitivity, establishing the groundwork for environmentally friendly products. Green marketing makes it possible for businesses to create and sell environmentally friendly goods. Enhancing the company’s reputation, making it simple to rea

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Deshmukh, Shital Kakasaheb. "A Case Study Of Consumer's Preference Towards Green Products In Ahilyanagar." Young Researcher S14, no. 1B (2025): 193–99. https://doi.org/10.5281/zenodo.14873702.

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<em>Green marketing is also termed as environmental marketing or ecological marketing. According to   the   American   Marketing   Association,   “marketing   of   products   that   are   presumed   to   be environmentally safe is called as Green Marketing”. Green or environment friendly products like low power consuming (energy-efficient) electrical appliances, organic food, lead free paints, recyclable paper, and phosphate free detergents are increasingly sold i

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Tadeo, Jerico, Sherina Pichay, Danica Muralla, and Crugie Boy Vitobina. "Awareness Level of Selected Micro and Small Enterprises in Cavite Towards Green Marketing: A Basis for Policy Intervention." Asian Intellect Research and Educational Journal 20, no. 1 (2021): 86–94. https://doi.org/10.5281/zenodo.7894346.

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Green marketing refers to a variety of ideas and tactics for selling goods and services in an ecologically sustainable manner. More specifically, it entails a variety of activities such as product development, process adjustment in operations, and corporate strategies that are aligned with environmental conservation and preservation methods. Hence, the researchers attempted to determine the level of awareness of selected micro and small enterprises in Cavite towards green marketing concepts and strategies to augment a systematic basis in crafting programs, strategies and policies which promote

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Dr., Sachin K. Parappagoudar, Sana Saima Dr., Chettri nanya, Jain Akansha, Anuashok Aksahy, and Shah Aman. "Green Washing in the Fashion Industry." International Journal of Innovative Science and Research Technology 8, no. 3 (2023): 2177–81. https://doi.org/10.5281/zenodo.7809253.

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Sustainability has been a growing trend in the past few years due to awareness about environmental issues taking place. As a result of which companies are going for green production of goods. In contrary to the green claims made by these companies there is a lack of transparency in the methods that they have adopted as a step to attain sustainability. In fact some companies use exaggeration and lies to claim sustainable production of goods as a marketing effort to attract customers who care about sustainability. This increases uncertainty and perceived risk in customers. Consumers lose trust i

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Alhamad, Akram Mohamad, Essia Ries Ahmed, Mustafa Akyürek, and Abdullah Mahfoud Salem Baadhem. "Green Marketing and Attitude Affect the Consumer Buying Behavior of Green Product in Turkey." Indikator: Jurnal Ilmiah Manajemen dan Bisnis 7, no. 2 (2023): 1. http://dx.doi.org/10.22441/indikator.v7i2.19814.

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Consumers are increasingly looking for natural goods to live more sustainably and healthily in recent years. As a result, firms have begun aligning their strategies with sustainability by emphasizing their production of natural products that are both beneficial for health and environmentally sustainable. However, there is a risk of deceptive claims being made. This is study focuses on determining consumer buying behavior regarding green products in Turkey, with an emphasis on the effect of green marketing and attitude on consumer buying behavior. The study integrates fundamental theoretical ap

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Majeed, Muhammad Ussama, Sumaira Aslam, Shah Ali Murtaza, Szakács Attila, and Edina Molnár. "Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment." Sustainability 14, no. 18 (2022): 11703. http://dx.doi.org/10.3390/su141811703.

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Today, customers see businesses as more than just profit seekers, they see them as organizations that are concerned about the well-being of their societies. Therefore, businesses have made sustainability a primary focus by implementing green marketing tactics to encourage consumers to buy green goods. The intention to buy green products was examined in relation to factors such as eco-labelling, green packaging and branding, and green products, premium, and pricing. This study analyses a model that incorporates green marketing techniques based on the responses of 450 people to a survey. In addi

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Farida Oesman, Ida, Diana Sari, Arief Helmi, and Rita Komaladewi. "Factors influencing consumers’ willingness to pay more for green convenience goods in Indonesia." Innovative Marketing 20, no. 3 (2024): 110–20. http://dx.doi.org/10.21511/im.20(3).2024.09.

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Adopting a green lifestyle by living a healthy life has the consequence of purchasing more expensive green products. This study aimed to explore the factors affecting consumers’ willingness to pay more for green convenience products. This willingness can be influenced by consumers’ attitudes, green lifestyles, and purchase intention. The respondents were 225 individuals who had purchased green products from bulk stores in Bandung and Jakarta. The data were obtained through online surveys, specifically distributing G-form. The majority of respondents are women at 78.7% and 39.1% were aged betwe

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Khamraeva, F. Sh. "Improving Uzbekistan's Pension System Through Digitalization in A Green Economy." Frontline Marketing, Management and Economics Journal 5, no. 6 (2025): 25–28. https://doi.org/10.37547/marketing-fmmej-05-06-04.

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This article examines the state and prospects of digitalization of the state pension system of modern Uzbekistan. The scale and speed of changes in all spheres of public relations caused by digital technologies are unprecedented. These changes also affect the processes of public administration, at the same time, there are differences in this area from the commercial sector, where such a phenomenon as "Digital Uzbekistan" has emerged and is developing. The task of the modern state is to create digital services and platforms focused on more prompt and high — quality satisfaction of the needs of

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M., D. Pradeep, and Suresh A. Kuckian Akhilesh. "GREEN MARKETING TO MEET CONSUMER DEMANDS AND SUSTAINABLE DEVELOPMENT-CHALLENGES AND OPPORTUNITIES." International Journal of Advanced Trends in Engineering and Technology 1, no. 1 (2016): 34–41. https://doi.org/10.5281/zenodo.225697.

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Green Marketing has evolved special implications in the modern market. Green indicates purity by means of quality, fairprice and worthy in dealings. Green marketing focus to market eco-friendly products to satisfy the needs and wants of customers. It adopts innovative techniques of product modification, dynamic product processes, maintaining sustainability and diversified ways of advertising etc. The vision of Green marketing is doing business along with protecting ecological environment. Present day customers need to be socially responsible by consciously working for the cause of environmenta

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Sharadhi, H. L., Navya Yarram, Vidhi Murarka, et al. "A Study on the Consumer Perception towards Green Marketing Practices in FMCG Products." International Journal for Research in Applied Science and Engineering Technology 11, no. 4 (2023): 2455–67. http://dx.doi.org/10.22214/ijraset.2023.50665.

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Abstract: Green Marketing, is the vast field of marketing that has become one of the growing areas in inviting a lot of attention. Green marketing was given a considerable thought way back in the 1970s, but it was not until the late 1980s that the concept really took off and came into action. This was started in Europe in the early 1980s when it was discovered that some of the manufactured goods were impacting bad for the environment. Green marketing was referred to as "Ecological" as well. All the marketing efforts during that time period focused on addressing environmental issues. All market

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Chauke, Obed Freedom, Tshepo Tlapana, and Raymond Hawkins-Mofokeng. "Adoption and consumption patterns of green products: An exploratory study amongst green consumers in Durban." International Journal of Research in Business and Social Science (2147- 4478) 10, no. 7 (2021): 78–86. http://dx.doi.org/10.20525/ijrbs.v10i7.1358.

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Green marketing has evolved, although the market share of green products remains considerably low. Green products are part of comprehensive green marketing, and this sort of marketing has progressed to the point that practically every consumer is aware of it. The study focuses on the factors that influence the adoption and consumption patterns of green goods in the greater Durban area. The study used a quantitative, non-probability, and random sampling strategy to discover consumers' sentiments toward the purchase of green products. The data was collected through the use of questionnaires and

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Pillai, Sruthi, Vijayakumar, and Ramakrishnan. "Green Marketing: A Journey Towards Sustainability." Frontiers in Management Science 3, no. 2 (2024): 1–7. http://dx.doi.org/10.56397/fms.2024.04.01.

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Green marketing has evolved to address specific environmental problems and balance profitability with environmental responsibility by promoting environmentally safe goods and services. The increasing awareness of environmental issues among consumers has allowed firms to use green marketing to gain a competitive advantage. Green marketing involves a broad range of activities, including modification of product, changes in process, packaging and promotion all aimed at minimizing detrimental impacts on the natural environment. We can trace the evolution of green marketing from ecological green mar

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Praveen, Kumar. "Processed Food Companies are Implementing Green Marketing Strategies Can CSR & Sustainable Development be used in Marketing?" International Journal of Trend in Scientific Research and Development 7, no. 4 (2023): 25–33. https://doi.org/10.5281/zenodo.8113217.

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The four Ps of the marketing mix is integrated with the environment as part of green marketing. This idea is extensively explored at various levels and in a variety of places. The message of environmental protection is spread among members of society and the community as it is addressed more frequently. This in turn motivates people to adopt the practice of protecting the environment in their daily activities and consumption. Marketers and producers must be aware of changes in consumer consumption patterns and adapt their marketing strategies accordingly. It is essential that marketers include

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