Academic literature on the topic 'Marketing of innovations'
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Journal articles on the topic "Marketing of innovations"
Mrs., Kavita. "Innovations in Marketing." International Journal of Advance and Applied Research 10, no. 5 (2023): 31–34. https://doi.org/10.5281/zenodo.8042395.
Full textBlagorazumnaya, Olga, and Larisa Trifonova. "Correlation of the concepts innovative marketing and marketing of innovations in the context of promotion of goods and services." Studia Universitatis Moldaviae. Seria Ştiinţe Umanistice, no. 11(3) (October 2024): 29–36. http://dx.doi.org/10.59295/sum11(3)2024_05.
Full textCostello, Michael M. "Marketing Innovations." Hospital Topics 63, no. 5 (1985): 3–38. http://dx.doi.org/10.1080/00185868.1985.9950505.
Full textPeng, Jianping, Qun Qin, and Tanya (Ya) Tang. "The Influence of Marketing Innovations on Firm Performance under Different Market Environments: Evidence from China." Sustainability 13, no. 18 (2021): 10049. http://dx.doi.org/10.3390/su131810049.
Full textSpychalska-Wojtkiewicz, Monika. "Dimension of marketing innovations and marketing of innovation in enterprises." Marketing i Zarządzanie 47 (2017): 51–58. http://dx.doi.org/10.18276/miz.2017.47-05.
Full textStrutton, H. David, James R. Lumpkin, and Scott J. Vitell. "An Applied Investigation Of Rogers And Shoemakers Perceived Innovation Attribute Typology When Marketing To Elderly Consumers." Journal of Applied Business Research (JABR) 10, no. 1 (2011): 118. http://dx.doi.org/10.19030/jabr.v10i1.5973.
Full textTeltumbade, Ganesh Ramesh, and Chandrashekhar s. pawar. "Innovation- an Engine for inclusive growth and sustainable development and social innovation in marketing." Journal of Research & Development 17, no. 4 (2025): 30–37. https://doi.org/10.5281/zenodo.15542584.
Full textMcAdams, David, and Yangbo Song. "Adoption epidemics and viral marketing." Theoretical Economics 20, no. 2 (2025): 453–80. https://doi.org/10.3982/te5886.
Full textZainul Wasik, Muchammad Saifuddin, Imelda Sitinjak, and C. Candraningrat Candraningrat. "Business Model Objectives' Effects On Marketing Innovation Initiatives: A Comparative Analysis Of Manufacturing And Service Companies." Journal of Managerial Sciences and Studies 2, no. 3 (2024): 217–39. http://dx.doi.org/10.61160/jomss.v2i3.53.
Full textAli, Md Moaz, and Pranav Mishra. "Marketing Innovation in E-Commerce: A Study of Its Effects on Customer Retention and Conversion Rates." Journal of Neonatal Surgery 14, no. 7S (2025): 208–24. https://doi.org/10.52783/jns.v14.2388.
Full textDissertations / Theses on the topic "Marketing of innovations"
Svanfeldt, Christian. "Marketing au-delà de marketing : innovations sociétales, entrepreneurs-artistes et leurs organisations." Paris 9, 1997. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=1997PA090051.
Full textPaavola, M. (Miia). "Value creation in platform based service innovations." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201709062844.
Full textVatulya, Anna. "Marketing start- upů." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199907.
Full textStrielkowski, W. "Innovations in tourism marketing: e-services and modern technologies." Thesis, Tkachov O.O, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47015.
Full textPohl, Martin. "Marketing v pohřebnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124823.
Full textBAO, Wenjing. "Consumer's adoption of the technology innovations : the role of coping strategies." Digital Commons @ Lingnan University, 2006. https://commons.ln.edu.hk/mkt_etd/10.
Full textRobertsson, Anna, and Jonsson Mari Renfors. "X-Innovations AB : -Och kunskapsbehovet hos företagaren till företaget X-Innovations AB vid en förbättrad produktlansering." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12023.
Full textKotousová, Štěpánka. "Využití retromarketingu pro inovaci produktů firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162560.
Full textHunter, Susan M. "Applying social marketing and diffusion of innovation theories an analysis of the marketing and communication activities of performing arts organizations /." Akron, OH : University of Akron, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=akron1195054868.
Full textKliučininkas, Paulius. "DIZAINO INOVACIJOS MARKETINGO ASPEKTU." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080929_141306-63410.
Full textBooks on the topic "Marketing of innovations"
Sandberg, Birgitta. Managing and marketing radical innovations: Marketing new technology. Routledge, 2008.
Find full textSandberg, Birgitta. Managing and marketing radical innovations: Marketing new technology. Routledge, 2008.
Find full textCandelo, Elena. Marketing Innovations in the Automotive Industry. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15999-3.
Full textSusan, Bridgewater, Doyle, Peter, 1943 June 23-2003., and Chartered Institute of Marketing, eds. Innovation in marketing. Butterworth-Heinemann, 1998.
Find full textP, Goncharova N., Pererva P. G, Alymov Aleksandr Nikolaevich, Instytut ekonomiky (Nat͡s︡ionalʹna akademii͡a︡ nauk Ukraïny), and Kyïvsʹkyĭ instytut investyt͡s︡iĭnoho menedz͡h︡mentu, eds. Marketing innovat͡s︡ionnogo prot͡s︡essa. "Vira-R", 1998.
Find full textSanjit, Sengupta, and Slater Stanley F, eds. Marketing of high-technology products and innovations. 3rd ed. Prentice Hall, 2010.
Find full textWymer, Walter, ed. Innovations in Social Marketing and Public Health Communication. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-19869-9.
Full textViardot, Eric. Successful marketing strategy for high-tech firms. 2nd ed. Artech House, 1998.
Find full textBook chapters on the topic "Marketing of innovations"
Hintze, Stephanie. "Marketing Supplier Innovations." In Contributions to Management Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11376-0_3.
Full textSteinhoff, Fee, and Volker Trommsdorff. "Innovation Marketing: An Introduction." In Strategies and Communications for Innovations. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-17223-6_8.
Full textKoku, Paul Sergius. "Competition and Innovations in Higher Education." In Marketing Higher Education. Routledge, 2022. http://dx.doi.org/10.4324/9781003160267-8.
Full textShumilina, Vera, Dmitriy Filev, and Anguelina Tepegendjiyan. "FEATURES OF INNOVATIVE PRODUCT MARKETING." In Business security management in modern conditions. AUS PUBLISHERS, 2021. http://dx.doi.org/10.26526/chapter_60258635d98d97.32646802.
Full textDodge, H. Robert. "Innovations and Industrial Marketing Strategy." In Marketing Horizons: A 1980's Perspective. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10966-4_19.
Full textWeinreich, Herbert. "Erfolgreiche Moderation kultur- und funktionsübergreifender Innovations-Workshops." In Technologiemanagement & Marketing. Deutscher Universitätsverlag, 2005. http://dx.doi.org/10.1007/978-3-322-82154-6_13.
Full textCandelo, Elena. "Marketing Science: The Beginnings." In Marketing Innovations in the Automotive Industry. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15999-3_10.
Full textOosterom, Evrim Buyukaslan, Fatma Baytar, and Mona Maher. "Fashion Marketing with Virtual Humans as Influencers." In Digital Fashion Innovations. CRC Press, 2023. http://dx.doi.org/10.1201/9781003264958-13.
Full textGal, David. "From the Wheel to Twitter: Where Do Innovations Come From?" In Kellogg on Marketing. John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119199892.ch15.
Full textRamos-Galarza, Carlos, Patricia García-Cruz, and Jorge Cruz-Cárdenas. "Technological Innovations Applied to Neuromarketing: Systematic Review." In Marketing and Smart Technologies. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-1552-7_35.
Full textConference papers on the topic "Marketing of innovations"
Gonchar, Olga, Irina Zakryzhevska, Andrii Bitiy, Irma Dikhaminjia, Anton Berdychevskyi, and Halyna Nahorniak. "Information Potential and Marketing Innovations in the Enterprise Management System." In 2024 14th International Conference on Advanced Computer Information Technologies (ACIT). IEEE, 2024. http://dx.doi.org/10.1109/acit62333.2024.10712552.
Full textAl-Hilali, Aqeel, Abed Jawad Mohammed, Mohammed M. Jaafar, Faris Hassan Taha Hussain, and Marwan Aziz Mohammed. "Leveraging Digital Media Analytics for Innovation in Marketing Management." In 2025 International Conference on Computational Innovations and Engineering Sustainability (ICCIES). IEEE, 2025. https://doi.org/10.1109/iccies63851.2025.11032706.
Full textSingla, Lalit, Anju B. Nandrajog, Navjot Singh, Komal Ahuja, and Shiva Mehta. "AI and Consumer Behavior: Innovations in Marketing Strategy and Consumer Engagement." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10725771.
Full textReddy, G. Swamy, Somanchi Hari Krishna, Showkat Khalil Wani, Suchitra Yadav, Kinjalkumar Narendrabhai Mistri, and Sagita. "The Future of Marketing Management in Education: AI Applications and Innovations." In 2025 International Conference on Pervasive Computational Technologies (ICPCT). IEEE, 2025. https://doi.org/10.1109/icpct64145.2025.10940596.
Full textMuzhumathi, R., S. Vijayakanthan, L. Rajeshkumar, R. S. Lekshmi, S. Chandrasekaran, and R. Selvameena. "Strategic Human Resource Management Innovations in Finance and Marketing with ML." In 2024 International Conference on Intelligent Systems and Advanced Applications (ICISAA). IEEE, 2024. https://doi.org/10.1109/icisaa62385.2024.10829359.
Full textTripathi, Sachin, Akhilesh Tiwari, Satendar Singh, Alamgir Sani, Neeraja Aswale, and Abhijeet Patil. "Impact of Artificial Intelligence on the Social Media Marketing Strategies." In 2024 International Conference on Healthcare Innovations, Software and Engineering Technologies (HISET). IEEE, 2024. http://dx.doi.org/10.1109/hiset61796.2024.00112.
Full textSingh, Yashvardhan, Junali Jasmine Jena, Mahendra Kumar Gourisaria, Jay Prakash Singh, Vivek Kumar, and Dayal KumarBehera. "Predicting Marketing Campaign Effectiveness through Consumer Personality Analysis using Machine Learning." In 2024 International Conference on Intelligent Computing and Sustainable Innovations in Technology (IC-SIT). IEEE, 2024. https://doi.org/10.1109/ic-sit63503.2024.10862130.
Full textSeth, Shantanu, and Sivakumar Ramakrishnan. "Innovations in Multi-Touch Attribution Models: Beyond Traditional Marketing Analytics in the Pharmaceutical Sector." In 2025 International Conference on Emerging Smart Computing and Informatics (ESCI). IEEE, 2025. https://doi.org/10.1109/esci63694.2025.10988316.
Full textKarunakaran, S., M. Hemasundari, R. Suguna, and A. Thandauthapani. "Integrating AI and ML for Dynamic Pricing Strategies: Innovations in Marketing Analytics and Revenue Management." In 2024 International Conference on Power, Energy, Control and Transmission Systems (ICPECTS). IEEE, 2024. https://doi.org/10.1109/icpects62210.2024.10780375.
Full textSingh, Davinder Paul, Mani Manjari, Dipti Jain, Shipra Bhutani Uppal, Rohtash Kumar, and Priyanka Goel. "Enhancing Marketing Strategies: Analyzing Customer Behavior in Banking through Data Analysis and Machine Learning." In 2024 First International Conference on Technological Innovations and Advance Computing (TIACOMP). IEEE, 2024. http://dx.doi.org/10.1109/tiacomp64125.2024.00085.
Full textReports on the topic "Marketing of innovations"
Pasupuleti, Murali Krishna. AI-Driven Marketing Innovations: Personalization and Ethics in the Digital Era. National Education Services, 2025. https://doi.org/10.62311/nesx/rr625.
Full textAboal, Diego, and Paula Garda. Technological and Nontechnological Innovation and Productivity in Services vis a vis Manufacturing in Uruguay. Inter-American Development Bank, 2012. http://dx.doi.org/10.18235/0006944.
Full textMohan, Preeya, and Eric Strobl. COVID-19, Firm Innovation Strategy, and Production Efficiency: A Stochastic Frontier Analysis of Caribbean Firms. Inter-American Development Bank, 2023. http://dx.doi.org/10.18235/0004775.
Full textAboal, Diego, and Ezequiel Tacsir. Innovation and Productivity in Services and Manufacturing: The Role of ICT Investment. Inter-American Development Bank, 2015. http://dx.doi.org/10.18235/0011715.
Full textGarwood, Anna. Network for Biodigesters in Latin America and the Caribbean: Case Studies and Future Recommendations. Inter-American Development Bank, 2010. http://dx.doi.org/10.18235/0008830.
Full textCasimiro, June Ann, Karenina Romualdo, and Via Shane Santiago. Innovation Strategies in Traditional Cultural Expressions MSMEs in the Philippines: A Case Study. Philippine Institute for Development Studies, 2025. https://doi.org/10.62986/dp2024.48.
Full textQuimba, Francis Mark, and Maureen Ane Rosellon. Impact of Government Incentive on MSME Innovation. Philippine Institute for Development Studies, 2019. https://doi.org/10.62986/dp2019.27.
Full textVakaliuk, Tetiana A., Valerii V. Kontsedailo, Dmytro S. Antoniuk, Olha V. Korotun, Iryna S. Mintii, and Andrey V. Pikilnyak. Using game simulator Software Inc in the Software Engineering education. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/3762.
Full textLaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.
Full textNiehm, Linda S., Amy Dorie, Sara Jablon, Ann Marie Fiore, and Jessica Hurst. Innovating with Underutilized Marketing Strategies to Enhance Profitability for Small Retail-related Firms. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1417.
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