Academic literature on the topic 'Marketing of innovations'

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Journal articles on the topic "Marketing of innovations"

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Mrs., Kavita. "Innovations in Marketing." International Journal of Advance and Applied Research 10, no. 5 (2023): 31–34. https://doi.org/10.5281/zenodo.8042395.

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Today Innovation is one of the most important issues in businesses. This research paper is about implementation of new techniques and tools in marketing i.e.  marketing innovations. Marketing innovations mean to apply new marketing strategies and concepts that differ importantly from older ones. These strategies are not used before. It shows a significant change either in design, packaging, positioning, promotion and price of a product. The objective of this paper is to find out what are new changes in marketing and what are the benefits of these new techniques, concepts, methods and tool
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Blagorazumnaya, Olga, and Larisa Trifonova. "Correlation of the concepts innovative marketing and marketing of innovations in the context of promotion of goods and services." Studia Universitatis Moldaviae. Seria Ştiinţe Umanistice, no. 11(3) (October 2024): 29–36. http://dx.doi.org/10.59295/sum11(3)2024_05.

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This article analyzes the relationship between the concepts of innovative marketing and marketing of innovations with an emphasis on their impact on the effective promotion of goods and services. It was found that innovation marketing and marketing of innovations are closely interrelated. Their relationship can be depicted as a form of mixed approach. Innovation marketing serves as a fundamental strategic approach that lays the foundation for the development and implementation of marketing strategies that are not limited to the area of innovation. On the other hand, marketing of innovations ac
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Costello, Michael M. "Marketing Innovations." Hospital Topics 63, no. 5 (1985): 3–38. http://dx.doi.org/10.1080/00185868.1985.9950505.

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Peng, Jianping, Qun Qin, and Tanya (Ya) Tang. "The Influence of Marketing Innovations on Firm Performance under Different Market Environments: Evidence from China." Sustainability 13, no. 18 (2021): 10049. http://dx.doi.org/10.3390/su131810049.

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The adoption of marketing innovations can contribute to the sustainability of a firm. However, research on the types of marketing innovations and their effects is limited. The purpose of this study is to analyze the dimensions of marketing innovations, their effects on firm performance, and how market environmental factors moderate those effects. Based on an analysis of the literature, this study discovered two types of marketing innovations and established a model to explain the dynamics of marketing innovation and firm performance under different market environments. Empirical data were coll
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Spychalska-Wojtkiewicz, Monika. "Dimension of marketing innovations and marketing of innovation in enterprises." Marketing i Zarządzanie 47 (2017): 51–58. http://dx.doi.org/10.18276/miz.2017.47-05.

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Strutton, H. David, James R. Lumpkin, and Scott J. Vitell. "An Applied Investigation Of Rogers And Shoemakers Perceived Innovation Attribute Typology When Marketing To Elderly Consumers." Journal of Applied Business Research (JABR) 10, no. 1 (2011): 118. http://dx.doi.org/10.19030/jabr.v10i1.5973.

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<span>Rogers and Shoemakers typology of innovation, which has long represented the bench mark for research on the relationship of perceive innovation characteristics to the diffusion process, may not be appropriate for most marketing innovations according to the theoretical and empirical evidence developed in this research. The appropriateness of the innovation typology was investigated across innovations classified on a continuous-discontinuous continuum. The results suggest their model is appropriate for discontinuous innovations, but that respondents evaluated the continuous innovatio
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Teltumbade, Ganesh Ramesh, and Chandrashekhar s. pawar. "Innovation- an Engine for inclusive growth and sustainable development and social innovation in marketing." Journal of Research & Development 17, no. 4 (2025): 30–37. https://doi.org/10.5281/zenodo.15542584.

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<strong><em>Abstract</em></strong> <em>Innovation is the key source for enhancing inclusive growth and sustainable development. The paper has discussed the significance of innovation for economic growth within the country. Along with that, the paper has discussed innovation's role in effectively driving growth and sustainable development within marketing. Apart from that, the research paper has evaluated that there are numerous structural measures that have assisted in promoting innovation. However two majors which are revealed in this paper that helps in promoting innovations include investme
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McAdams, David, and Yangbo Song. "Adoption epidemics and viral marketing." Theoretical Economics 20, no. 2 (2025): 453–80. https://doi.org/10.3982/te5886.

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An innovation (e.g., new product or idea) spreads like a virus, transmitted by those who have previously adopted it. Agents update their beliefs about innovation quality based on private signals and when they hear about the innovation. We characterize equilibrium adoption dynamics and the resulting lifecycle of virally‐spread innovations. Herding on adoption can occur but only early in the innovation lifecycle, and adoption eventually ceases for all virally‐spread innovations. A producer capable of advertising directly to consumers finds it optimal to wait and allow awareness to grow virally i
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Zainul Wasik, Muchammad Saifuddin, Imelda Sitinjak, and C. Candraningrat Candraningrat. "Business Model Objectives' Effects On Marketing Innovation Initiatives: A Comparative Analysis Of Manufacturing And Service Companies." Journal of Managerial Sciences and Studies 2, no. 3 (2024): 217–39. http://dx.doi.org/10.61160/jomss.v2i3.53.

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This research aims to examine the distinctions and overlaps that exist between manufacturing and service companies concerning how business model goals affect marketing innovation initiatives. The goals of business models and marketing innovation initiatives are the main topics of this study. According to the Oslo Manual, innovations in marketing entail adjustments to pricing, location, promotion, and product design. The study examines the connections between marketing innovations and business model objectives by analyzing data from 3,240 organizations, of which 1,986 are service providers and
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Ali, Md Moaz, and Pranav Mishra. "Marketing Innovation in E-Commerce: A Study of Its Effects on Customer Retention and Conversion Rates." Journal of Neonatal Surgery 14, no. 7S (2025): 208–24. https://doi.org/10.52783/jns.v14.2388.

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This research delves into the dynamic interplay between marketing innovation and its impact on customer retention and conversion rates within the e-commerce landscape, focusing on the moderating influence of customer satisfaction. The central objective is to offer tangible insights into how marketing innovation strategies shape these pivotal metrics. Employing rigorous quantitative methods, the study meticulously collected data on contemporary marketing innovations in e-commerce. The analytical framework rested on Structural Equation Modelling (SEM) coupled with AMOS. A dataset comprising 275
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Dissertations / Theses on the topic "Marketing of innovations"

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Svanfeldt, Christian. "Marketing au-delà de marketing : innovations sociétales, entrepreneurs-artistes et leurs organisations." Paris 9, 1997. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=1997PA090051.

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Cette thèse présente les résultats et interrogations issus d'une analyse en profondeur de six cas d'innovations sociétales. Les innovations sociétales font le couplage entre des tendances socio-culturelles et de nouvelles technologies en introduisant un nouveau sens dans la société. Ces innovations remplissent non seulement leurs fonctions de base, mais aussi rajoutent une dimension sociale à leurs attributs. L'esthétisation du quotidien, et en conséquence l'esthétisation de la consommation, apparaissent aujourd'hui être un des traits ultimes des sociétés postmodernes européennes. A partir de
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Paavola, M. (Miia). "Value creation in platform based service innovations." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201709062844.

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This study results a view to the key elements of value creation in platform based service innovation, the process of service innovation and the creation of value in platform based service innovation. These results will be viewed from a beauty service platform called Timma. Theoretical contributions are that in value generation process joint sphere can be flexible and occur also in the provider sphere and part of the customer sphere changes to joint sphere. For service ecosystems it is crucial to have good communication and interaction and creating these communications in the back-end phase of
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Vatulya, Anna. "Marketing start- upů." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199907.

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This diploma thesis is dedicated to marketing of start-ups and the most frequent mistakes they make in this field. The goal of this thesis is to propose recommendations for start-up founders which could help them avoid mistakes while building their business. The thesis is divided into three parts. The first part defines the concept of start-ups, explores their history and introduces the main issues start-ups have to deal with in the field of marketing. The second part contains interviews with start-up founders, employers and investors. The third part identifies the main problematic areas of st
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Strielkowski, W. "Innovations in tourism marketing: e-services and modern technologies." Thesis, Tkachov O.O, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47015.

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Nowadays, when a plethora of innovations found its way into the field of tourism marketing, the impact of the new technologies is likely to change the way international tourism will develop in the forthcoming decades (see Beeton, 2004; or Carl et al., 2007).
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Pohl, Martin. "Marketing v pohřebnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124823.

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The thesis is focused on innovations and marketing of funeral services in the Czech republic. The first part is devoted to theoretical background, including marketing theory, marketing mix, theory of services and theory of marketing research. The practical part describes the funeral business in the Czech republic, including legislative restrictions and marketing regulations. It also lists typical products and services that are offered on the funeral market. The aim of this thesis is to research the marketing of funeral services and to find out, whether Czech funeral services are following the
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BAO, Wenjing. "Consumer's adoption of the technology innovations : the role of coping strategies." Digital Commons @ Lingnan University, 2006. https://commons.ln.edu.hk/mkt_etd/10.

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Given the accelerated technology innovations and shorter product lifecycles, explaining and predicting consumers’ adoption of technology innovations have been increasingly difficult. With new generations of the same products emerging every few years or less, consumers often face the dilemma of choosing between continuing to use the existing product and upgrading to a new version, and have increasingly experienced a certain level of technology fatigue. They may delay the adoption, frog-leap the new product, and simply ignore its existence. Thus, the traditional models of adoption based on produ
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Robertsson, Anna, and Jonsson Mari Renfors. "X-Innovations AB : -Och kunskapsbehovet hos företagaren till företaget X-Innovations AB vid en förbättrad produktlansering." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12023.

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Problem En ensamföretagare måste ofta sitta på en mängd olika kunskaper, då det är vederbörande som i slutändan tar alla slutgiltiga beslut. Enligt Tomas Lindberg själv förekommer det en sviktande försäljning av produkten Wind-X Medium. Kan det då finnas kunskapsluckor hos Tomas Lindberg själv som har ett indirekt samband till dåliga försäljningssiffror? Vilken betydelse kan det ha för företagande och tillväxt om det finns skillnader mellan att vara en företagare eller entreprenör och uppfinnare eller innovatör?   Syfte Syftet med studien är att undersöka problematiken en ensamföretagare kan h
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Kotousová, Štěpánka. "Využití retromarketingu pro inovaci produktů firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162560.

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In this dissertation you can find necessary information related to the new marketing style called retromarketing. Application and possibilities of product inovation. In addition, this work has couple of main aims means acquainted with properties of retromarketing and what should not be forgotten or change during it's application. And which case is possible to use this kind of marketing. Other aim of education of this work is understand the meaning of inovation.
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Hunter, Susan M. "Applying social marketing and diffusion of innovation theories an analysis of the marketing and communication activities of performing arts organizations /." Akron, OH : University of Akron, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=akron1195054868.

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Thesis (M.A.)--University of Akron, School of Communication, 2007.<br>"December, 2007." Title from electronic thesis title page (viewed 02/22/2008) Advisor, Young Lin; Committee members, Carolyn Anderson, Heather Walter; Interim School Director, Carolyn Anderson; Dean of the College, James Lynn; Dean of the Graduate School, George R. Newkome. Includes bibliographical references.
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Kliučininkas, Paulius. "DIZAINO INOVACIJOS MARKETINGO ASPEKTU." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080929_141306-63410.

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Darbe keliama dizaino ir marketingo dermės stoka, menkas šių sričių specialistų bendradarbiavimas. Tyrimais siekiama įrodyti dizaino ir marketingo sąveikos būtinumą. Dizaino ir marketingo sąveika darbe pateikiama kaip labai aktuali Lietuvoje dizaino inovacija. Darbe atlikta dailės ir socialinių mokslų studentų baigiamųjų magistro darbų analizė. Pasirinkta 11 studentų darbų: 5 socialinių mokslų ir 6 menų mokslo srities. Studentų darbuose analizuojami trys pagrindiniai tyrimo objektai: komunikacija, reklama, firminis stilius. Tyrimo rezultatai parodė, kad dizaino inovacijos turėtų reikštis glaud
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Books on the topic "Marketing of innovations"

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Strothmann, Karl-Heinz. Innovations marketing. Gabler, 1989., 1989.

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Sandberg, Birgitta. Managing and marketing radical innovations: Marketing new technology. Routledge, 2008.

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Sandberg, Birgitta. Managing and marketing radical innovations: Marketing new technology. Routledge, 2008.

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Candelo, Elena. Marketing Innovations in the Automotive Industry. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15999-3.

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Susan, Bridgewater, Doyle, Peter, 1943 June 23-2003., and Chartered Institute of Marketing, eds. Innovation in marketing. Butterworth-Heinemann, 1998.

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P, Goncharova N., Pererva P. G, Alymov Aleksandr Nikolaevich, Instytut ekonomiky (Nat͡s︡ionalʹna akademii͡a︡ nauk Ukraïny), and Kyïvsʹkyĭ instytut investyt͡s︡iĭnoho menedz͡h︡mentu, eds. Marketing innovat͡s︡ionnogo prot͡s︡essa. "Vira-R", 1998.

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Sanjit, Sengupta, and Slater Stanley F, eds. Marketing of high-technology products and innovations. 3rd ed. Prentice Hall, 2010.

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Wymer, Walter, ed. Innovations in Social Marketing and Public Health Communication. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-19869-9.

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G, Zimmerman Tom, ed. Technical marketing communication. Longman, 2002.

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Viardot, Eric. Successful marketing strategy for high-tech firms. 2nd ed. Artech House, 1998.

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Book chapters on the topic "Marketing of innovations"

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Hintze, Stephanie. "Marketing Supplier Innovations." In Contributions to Management Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11376-0_3.

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Steinhoff, Fee, and Volker Trommsdorff. "Innovation Marketing: An Introduction." In Strategies and Communications for Innovations. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-17223-6_8.

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Koku, Paul Sergius. "Competition and Innovations in Higher Education." In Marketing Higher Education. Routledge, 2022. http://dx.doi.org/10.4324/9781003160267-8.

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Shumilina, Vera, Dmitriy Filev, and Anguelina Tepegendjiyan. "FEATURES OF INNOVATIVE PRODUCT MARKETING." In Business security management in modern conditions. AUS PUBLISHERS, 2021. http://dx.doi.org/10.26526/chapter_60258635d98d97.32646802.

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The article examines the features of the marketing of radical innovations. It is shown that these features are determined by the specifics of the innovation market and the features of innovative products as goods. Specific elements of marketing research and a system for promoting innovative products are presented.
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Dodge, H. Robert. "Innovations and Industrial Marketing Strategy." In Marketing Horizons: A 1980's Perspective. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10966-4_19.

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Weinreich, Herbert. "Erfolgreiche Moderation kultur- und funktionsübergreifender Innovations-Workshops." In Technologiemanagement & Marketing. Deutscher Universitätsverlag, 2005. http://dx.doi.org/10.1007/978-3-322-82154-6_13.

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Candelo, Elena. "Marketing Science: The Beginnings." In Marketing Innovations in the Automotive Industry. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15999-3_10.

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Oosterom, Evrim Buyukaslan, Fatma Baytar, and Mona Maher. "Fashion Marketing with Virtual Humans as Influencers." In Digital Fashion Innovations. CRC Press, 2023. http://dx.doi.org/10.1201/9781003264958-13.

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Gal, David. "From the Wheel to Twitter: Where Do Innovations Come From?" In Kellogg on Marketing. John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119199892.ch15.

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Ramos-Galarza, Carlos, Patricia García-Cruz, and Jorge Cruz-Cárdenas. "Technological Innovations Applied to Neuromarketing: Systematic Review." In Marketing and Smart Technologies. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-1552-7_35.

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Conference papers on the topic "Marketing of innovations"

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Gonchar, Olga, Irina Zakryzhevska, Andrii Bitiy, Irma Dikhaminjia, Anton Berdychevskyi, and Halyna Nahorniak. "Information Potential and Marketing Innovations in the Enterprise Management System." In 2024 14th International Conference on Advanced Computer Information Technologies (ACIT). IEEE, 2024. http://dx.doi.org/10.1109/acit62333.2024.10712552.

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Al-Hilali, Aqeel, Abed Jawad Mohammed, Mohammed M. Jaafar, Faris Hassan Taha Hussain, and Marwan Aziz Mohammed. "Leveraging Digital Media Analytics for Innovation in Marketing Management." In 2025 International Conference on Computational Innovations and Engineering Sustainability (ICCIES). IEEE, 2025. https://doi.org/10.1109/iccies63851.2025.11032706.

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Singla, Lalit, Anju B. Nandrajog, Navjot Singh, Komal Ahuja, and Shiva Mehta. "AI and Consumer Behavior: Innovations in Marketing Strategy and Consumer Engagement." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10725771.

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Reddy, G. Swamy, Somanchi Hari Krishna, Showkat Khalil Wani, Suchitra Yadav, Kinjalkumar Narendrabhai Mistri, and Sagita. "The Future of Marketing Management in Education: AI Applications and Innovations." In 2025 International Conference on Pervasive Computational Technologies (ICPCT). IEEE, 2025. https://doi.org/10.1109/icpct64145.2025.10940596.

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Muzhumathi, R., S. Vijayakanthan, L. Rajeshkumar, R. S. Lekshmi, S. Chandrasekaran, and R. Selvameena. "Strategic Human Resource Management Innovations in Finance and Marketing with ML." In 2024 International Conference on Intelligent Systems and Advanced Applications (ICISAA). IEEE, 2024. https://doi.org/10.1109/icisaa62385.2024.10829359.

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Tripathi, Sachin, Akhilesh Tiwari, Satendar Singh, Alamgir Sani, Neeraja Aswale, and Abhijeet Patil. "Impact of Artificial Intelligence on the Social Media Marketing Strategies." In 2024 International Conference on Healthcare Innovations, Software and Engineering Technologies (HISET). IEEE, 2024. http://dx.doi.org/10.1109/hiset61796.2024.00112.

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Singh, Yashvardhan, Junali Jasmine Jena, Mahendra Kumar Gourisaria, Jay Prakash Singh, Vivek Kumar, and Dayal KumarBehera. "Predicting Marketing Campaign Effectiveness through Consumer Personality Analysis using Machine Learning." In 2024 International Conference on Intelligent Computing and Sustainable Innovations in Technology (IC-SIT). IEEE, 2024. https://doi.org/10.1109/ic-sit63503.2024.10862130.

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Seth, Shantanu, and Sivakumar Ramakrishnan. "Innovations in Multi-Touch Attribution Models: Beyond Traditional Marketing Analytics in the Pharmaceutical Sector." In 2025 International Conference on Emerging Smart Computing and Informatics (ESCI). IEEE, 2025. https://doi.org/10.1109/esci63694.2025.10988316.

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Karunakaran, S., M. Hemasundari, R. Suguna, and A. Thandauthapani. "Integrating AI and ML for Dynamic Pricing Strategies: Innovations in Marketing Analytics and Revenue Management." In 2024 International Conference on Power, Energy, Control and Transmission Systems (ICPECTS). IEEE, 2024. https://doi.org/10.1109/icpects62210.2024.10780375.

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Singh, Davinder Paul, Mani Manjari, Dipti Jain, Shipra Bhutani Uppal, Rohtash Kumar, and Priyanka Goel. "Enhancing Marketing Strategies: Analyzing Customer Behavior in Banking through Data Analysis and Machine Learning." In 2024 First International Conference on Technological Innovations and Advance Computing (TIACOMP). IEEE, 2024. http://dx.doi.org/10.1109/tiacomp64125.2024.00085.

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Reports on the topic "Marketing of innovations"

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Pasupuleti, Murali Krishna. AI-Driven Marketing Innovations: Personalization and Ethics in the Digital Era. National Education Services, 2025. https://doi.org/10.62311/nesx/rr625.

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Abstract: This article explores the transformative impact of artificial intelligence (AI) on digital marketing, focusing on strategies for delivering personalized content and ensuring ethical advertising. By leveraging AI, marketers can now analyze consumer behavior with precision, enabling targeted content, automated ad placement, and real-time adjustments that enhance user engagement and conversions. The Article examines foundational AI techniques, such as recommendation engines, predictive analytics, and natural language processing, which drive personalization at scale. Additionally, it add
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Aboal, Diego, and Paula Garda. Technological and Nontechnological Innovation and Productivity in Services vis a vis Manufacturing in Uruguay. Inter-American Development Bank, 2012. http://dx.doi.org/10.18235/0006944.

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In this paper, the links between the investment in innovation activities, innovation outputs (technological and non-technological innovation), and productivity in services and manufacturing are explored using innovation survey data from Uruguay. This is the first attempt to study these links for a developing country. The size of firms, their cooperation on R&amp;D activities, the use of public financial support, patent protection, and the use of market sources of information, are the variables that are more consistently associated with the decision to invest in innovation activities across sec
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Mohan, Preeya, and Eric Strobl. COVID-19, Firm Innovation Strategy, and Production Efficiency: A Stochastic Frontier Analysis of Caribbean Firms. Inter-American Development Bank, 2023. http://dx.doi.org/10.18235/0004775.

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While Caribbean Small Island Developing States (SIDS) have been exposed to frequent external shocks in the past, the Coronavirus disease of 2019 (COVID-19) pandemic is like no other, representing the largest economic shock experienced globally in decades. The objective of this paper is to contribute to a better understanding of the innovation strategy and production efficiency of Caribbean firms during COVID-19. More specifically, it adopted a Stochastic Frontier Analysis (SFA) to investigate COVID-19, innovation, and technical efficiency for 13 Caribbean countries using the Innovation, Firm P
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Aboal, Diego, and Ezequiel Tacsir. Innovation and Productivity in Services and Manufacturing: The Role of ICT Investment. Inter-American Development Bank, 2015. http://dx.doi.org/10.18235/0011715.

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Several studies have highlighted information and communications technology (ICT) as a driver of firm productivity in developed countries. However, evidence of the impacts of ICT on services and manufacturing, particularly in developing countries, is scarce. This paper analyzes the determinants of investment in ICT at the firm level and how investments in ICT ultimately affect innovation and productivity in Uruguayan service firms compared to manufacturing firms. The results show that investments in ICT are subject to economies of scale to a greater degree than other types of investments. They
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Garwood, Anna. Network for Biodigesters in Latin America and the Caribbean: Case Studies and Future Recommendations. Inter-American Development Bank, 2010. http://dx.doi.org/10.18235/0008830.

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As a result of renewed regional interest in biogas technology, the Network for Biodigesters in Latin America and the Caribbean (RedBioLAC) was formed to increase dialogue concerning: a) Promotion and management of biogas projects; and b) Innovations in the field. The network has exemplified the productivity of having a forum of opportunities to tackle and share valuable innovations in materials, marketing, and approach to a project's management and finances. Currently, RedBioLAC is building momentum by beginning development of a web-based project information sharing and management platform. Th
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Casimiro, June Ann, Karenina Romualdo, and Via Shane Santiago. Innovation Strategies in Traditional Cultural Expressions MSMEs in the Philippines: A Case Study. Philippine Institute for Development Studies, 2025. https://doi.org/10.62986/dp2024.48.

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This study investigates the innovation strategies of cultural micro, small, and medium enterprises (MSMEs) in Northern and Central Luzon, Philippines, operating within the domain of traditional cultural expressions, particularly traditional crafts and culinary crafts. These enterprises play a dual role in preserving cultural heritage and contributing to local economic development. As cultural and creative industries (CCIs) gain increasing recognition for their economic and social contributions, cultural MSMEs in developing regions face unique challenges. Through a qualitative case study approa
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Quimba, Francis Mark, and Maureen Ane Rosellon. Impact of Government Incentive on MSME Innovation. Philippine Institute for Development Studies, 2019. https://doi.org/10.62986/dp2019.27.

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Micro, small, and medium enterprises (MSMEs) find it challenging to undertake innovation activities given their limited resources and capabilities. Studies on innovation in MSMEs have identified internal and external factors that affect innovation capabilities and activities, one of which is government support. Incentives such as tax deductions/credits, grants, subsidies and other similar instruments have been used by governments to promote innovation especially in MSMEs. Using the 2015 Survey of Innovation Activities of Establishments, this paper presents a profiling of innovation activities
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Vakaliuk, Tetiana A., Valerii V. Kontsedailo, Dmytro S. Antoniuk, Olha V. Korotun, Iryna S. Mintii, and Andrey V. Pikilnyak. Using game simulator Software Inc in the Software Engineering education. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/3762.

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The article presents the possibilities of using game simulator Sotware Inc in the training of future software engineer in higher education. Attention is drawn to some specific settings that need to be taken into account when training in the course of training future software engineers. More and more educational institutions are introducing new teaching methods, which result in the use of engineering students, in particular, future software engineers, to deal with real professional situations in the learning process. The use of modern ICT, including game simulators, in the educational process,
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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.
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Niehm, Linda S., Amy Dorie, Sara Jablon, Ann Marie Fiore, and Jessica Hurst. Innovating with Underutilized Marketing Strategies to Enhance Profitability for Small Retail-related Firms. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1417.

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