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Dissertations / Theses on the topic 'Marketing of innovations'

Author: Grafiati

Published: 2 May 2022

Last updated: 30 July 2025

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1

Svanfeldt, Christian. "Marketing au-delà de marketing : innovations sociétales, entrepreneurs-artistes et leurs organisations." Paris 9, 1997. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=1997PA090051.

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Cette thèse présente les résultats et interrogations issus d'une analyse en profondeur de six cas d'innovations sociétales. Les innovations sociétales font le couplage entre des tendances socio-culturelles et de nouvelles technologies en introduisant un nouveau sens dans la société. Ces innovations remplissent non seulement leurs fonctions de base, mais aussi rajoutent une dimension sociale à leurs attributs. L'esthétisation du quotidien, et en conséquence l'esthétisation de la consommation, apparaissent aujourd'hui être un des traits ultimes des sociétés postmodernes européennes. A partir de

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Paavola, M. (Miia). "Value creation in platform based service innovations." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201709062844.

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This study results a view to the key elements of value creation in platform based service innovation, the process of service innovation and the creation of value in platform based service innovation. These results will be viewed from a beauty service platform called Timma. Theoretical contributions are that in value generation process joint sphere can be flexible and occur also in the provider sphere and part of the customer sphere changes to joint sphere. For service ecosystems it is crucial to have good communication and interaction and creating these communications in the back-end phase of

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3

Vatulya, Anna. "Marketing start- upů." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199907.

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This diploma thesis is dedicated to marketing of start-ups and the most frequent mistakes they make in this field. The goal of this thesis is to propose recommendations for start-up founders which could help them avoid mistakes while building their business. The thesis is divided into three parts. The first part defines the concept of start-ups, explores their history and introduces the main issues start-ups have to deal with in the field of marketing. The second part contains interviews with start-up founders, employers and investors. The third part identifies the main problematic areas of st

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Strielkowski, W. "Innovations in tourism marketing: e-services and modern technologies." Thesis, Tkachov O.O, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47015.

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Nowadays, when a plethora of innovations found its way into the field of tourism marketing, the impact of the new technologies is likely to change the way international tourism will develop in the forthcoming decades (see Beeton, 2004; or Carl et al., 2007).

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Pohl, Martin. "Marketing v pohřebnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124823.

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The thesis is focused on innovations and marketing of funeral services in the Czech republic. The first part is devoted to theoretical background, including marketing theory, marketing mix, theory of services and theory of marketing research. The practical part describes the funeral business in the Czech republic, including legislative restrictions and marketing regulations. It also lists typical products and services that are offered on the funeral market. The aim of this thesis is to research the marketing of funeral services and to find out, whether Czech funeral services are following the

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6

BAO, Wenjing. "Consumer's adoption of the technology innovations : the role of coping strategies." Digital Commons @ Lingnan University, 2006. https://commons.ln.edu.hk/mkt_etd/10.

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Given the accelerated technology innovations and shorter product lifecycles, explaining and predicting consumers’ adoption of technology innovations have been increasingly difficult. With new generations of the same products emerging every few years or less, consumers often face the dilemma of choosing between continuing to use the existing product and upgrading to a new version, and have increasingly experienced a certain level of technology fatigue. They may delay the adoption, frog-leap the new product, and simply ignore its existence. Thus, the traditional models of adoption based on produ

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Robertsson, Anna, and Jonsson Mari Renfors. "X-Innovations AB : -Och kunskapsbehovet hos företagaren till företaget X-Innovations AB vid en förbättrad produktlansering." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12023.

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Problem En ensamföretagare måste ofta sitta på en mängd olika kunskaper, då det är vederbörande som i slutändan tar alla slutgiltiga beslut. Enligt Tomas Lindberg själv förekommer det en sviktande försäljning av produkten Wind-X Medium. Kan det då finnas kunskapsluckor hos Tomas Lindberg själv som har ett indirekt samband till dåliga försäljningssiffror? Vilken betydelse kan det ha för företagande och tillväxt om det finns skillnader mellan att vara en företagare eller entreprenör och uppfinnare eller innovatör? Syfte Syftet med studien är att undersöka problematiken en ensamföretagare kan h

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Kotousová, Štěpánka. "Využití retromarketingu pro inovaci produktů firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162560.

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In this dissertation you can find necessary information related to the new marketing style called retromarketing. Application and possibilities of product inovation. In addition, this work has couple of main aims means acquainted with properties of retromarketing and what should not be forgotten or change during it's application. And which case is possible to use this kind of marketing. Other aim of education of this work is understand the meaning of inovation.

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Hunter, Susan M. "Applying social marketing and diffusion of innovation theories an analysis of the marketing and communication activities of performing arts organizations /." Akron, OH : University of Akron, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=akron1195054868.

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Thesis (M.A.)--University of Akron, School of Communication, 2007.<br>"December, 2007." Title from electronic thesis title page (viewed 02/22/2008) Advisor, Young Lin; Committee members, Carolyn Anderson, Heather Walter; Interim School Director, Carolyn Anderson; Dean of the College, James Lynn; Dean of the Graduate School, George R. Newkome. Includes bibliographical references.

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10

Kliučininkas, Paulius. "DIZAINO INOVACIJOS MARKETINGO ASPEKTU." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080929_141306-63410.

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Darbe keliama dizaino ir marketingo dermės stoka, menkas šių sričių specialistų bendradarbiavimas. Tyrimais siekiama įrodyti dizaino ir marketingo sąveikos būtinumą. Dizaino ir marketingo sąveika darbe pateikiama kaip labai aktuali Lietuvoje dizaino inovacija. Darbe atlikta dailės ir socialinių mokslų studentų baigiamųjų magistro darbų analizė. Pasirinkta 11 studentų darbų: 5 socialinių mokslų ir 6 menų mokslo srities. Studentų darbuose analizuojami trys pagrindiniai tyrimo objektai: komunikacija, reklama, firminis stilius. Tyrimo rezultatai parodė, kad dizaino inovacijos turėtų reikštis glaud

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El-Sayed, Ismail Mohamed. "An Interpretive and Postulational Model for Perception and Adoption of Innovation." Thesis, North Texas State University, 1986. https://digital.library.unt.edu/ark:/67531/metadc330962/.

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The problem with which this research is dealing is the lack of any explanatory model which explains both the perception and the adoption of new products. One objective of this study is to advance a new conceptual framework concerning both the perception and the adoption of new products. The second objective of this study is to evaluate this new framework theoretically and empirically. Bunge's evaluative criteria are used to evaluate the new model theoretically while Hunter, Schmidt, and Jackson's meta-analysis technique is used to evaluate the model empirically. An extensive review of literatu

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Таранюк, Леонід Миколайович, Леонид Николаевич Таранюк, Leonid Mykolaiovych Taraniuk, and Mahapatro Gourango. "Innovation in marketing of Tata motors." Thesis, Tkachov O.O, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47098.

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Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India, and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. It is the world's 5th-largest motor vehicle manufacturing company, fourth-largest truck manufacturer, and second-largest bus manufacturer by volume.

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Slim, épouse Kilani Hekma. "Le nouveau consommateur : une source d'enrichissement aux entreprises pour le développement de nouveaux produits ou services ?" Thesis, Paris 13, 2014. http://www.theses.fr/2014PA131004.

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La présente thèse s’est intéressée à la modélisation de la co-création de produit et de service dans un contexte de collaboration des entreprises et des consommateurs.Dans le processus d’innovation, le modèle démontre l’intérêt de la prise en compte des 11 variables facilitatrices. Notamment, la gestion des connaissances et les catégories de consommateurs. Après un état de l’art sur la littérature, une phase qualitative a permis d’enrichir le cadre théorique et une expérimentation a été mise en oeuvre auprès de 230 entreprises innovantes. L’analyse quantitative des données a permis la validati

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Kahane, Bernard. "La "narraction" comme mode d'elaboration de la strategie en situation d'incertitude : le cas de la therapie genetique et des "innovations technologiques de rupture"." Jouy-en Josas, HEC, 2000. http://www.theses.fr/2000EHEC0071.

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L'innovation et notamment l'innovation technologique constitue un enjeu important et un pari a hauts risques en raison de l'incertitude qui lui est associee. En nous focalisant sur les "innovations technologiques de rupture", notre travail fournit un cadre conceptuel et une grille d'analyse susceptibles d'aider les organisations dans l'elaboration et la mise en oeuvre de leur strategie en situation d'incertitude incompressible (non probabilisable). Nous decrivons successivement les strategies de trois acteurs majeurs (bioavenir / rhone-poulenc, aflm et afm) dans le domaine de la therapie geniq

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Kekys, Artūras. "INOVACIJŲ DIEGIMAS IR JĮ LEMIANTYS VEIKSNIAI LIETUVOJE." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100903_162525-17481.

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Magistro darbe atskleista inovacijų samprata ir esmė, aptartos inovacijų tipologijos, išanalizuotas inovacijų diegimo poreikis ir reikšmė, atlikta teorinė inovacijų diegimo proceso ir jo aplinkos analizė, konceptualizuoti inovacijų diegimą lemiantys veiksniai. Parengus tyrimo metodiką, atliktas statistinis Lietuvos įmonių inovacinės veiklos įvertinimas bei išanalizuoti anketinio inovacijų diegimo ir jį lemiančių veiksnių tyrimo rezultatai. Tyrimo hipotezė buvo iš dalies patvirtinta: inovacijų diegimą Lietuvos įmonėse labiausiai skatina verslo inkubatoriai ir konkurentai. Daugiausia tyrime daly

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Летуновська, Наталія Євгенівна, Наталия Евгеньевна Летуновская, and Nataliia Yevhenivna Letunovska. "Marketing innovations in the tourism product of the sphere of health and treatment." Thesis, Kharkiv State University of Food Technology and Trade, 2020. https://essuir.sumdu.edu.ua/handle/123456789/80664.

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У тезах розглядають сучасні підходи до просування послуг медичного туризму. Автор наводить конкретні приклади інструментів, що сприяють поширенню інформації про продукт цільовим споживачам медичних послуг.<br>В тезисах рассматриваются современные подходы к продвижению услуг медицинского туризма. Автор приводит конкретные примеры инструментов, которые помогают распространять информацию о продукте целевым потребителям медицинских услуг.<br>Theses consider modern approaches to the promotion of medical tourism services. The author gives specific examples of tools that help disseminate information

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De, Vita Carmine Franco. "The 'Market Maven' : a new ally in the diffusion of innovations process." Thesis, Cranfield University, 1997. http://hdl.handle.net/1826/3698.

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The initial motive for undertaking this research, was a desire to better understand those factors which were said to affect the diffusion of ethnic foods. In attempting to develop the general methodology for this study, the author revisited seminal studies on diffusion of innovations, word-of-mouth, opinion leadership, and innovator / early adopter influence. During this process, the author discovered Feick and Price's (1987), emergent "Market Maven", theory. Said to be distinctly different from opinion leaders and early adopters, market mavens were not only believed to have a higher awareness

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Kwong, Tung-wing Albert, and 鄺東榮. "Evaluation of information technology application in retail marketing in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/207633.

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Hong Kong is renowned for its name of shopping paradise in the past several decades. It not only has the attractive street markets, but also has the different styles, themes and levels of shopping malls. Indeed, the retail industry of Hong Kong serves both visitors and Hong Kong local people as well. From the figures of Hong Kong Retail Management Association, it recorded HK$494,456 million dollars overall retail sale in 2013 and 267,703 person were employed as the workforce under retail as at December 2013. In the past two decades, many large, trendy and featured shopping malls were built, a

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Sneddon, Joanne. "Innovation in the Australian wool industry : a sensemaking perspective." University of Western Australia. Graduate School of Management, 2008. http://theses.library.uwa.edu.au/adt-WU2009.0010.

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Achieving the successful development, transfer and adoption of new agricultural technology is a popular issue in the innovation literature. Innovation diffusion and economic theory has informed this literature by emphasising the central role that technology attributes and economic rationality play in the adoption of new technology. In agricultural innovation context, research has traditionally taken a technological determinist perspective, assuming that technologies shape society and that all technological change is positive and progressive. As a result of limitations of the linear, determinis

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Mitkova, Liliana. "Les brevets d'invention, un champ nouveau d'application du marketing." Nice, 1999. http://www.theses.fr/1999NICE0012.

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Cette recherche aborde le theme de la relation entre le marketing et l'invention protegee et plus precisement a savoir "quelle est l'application particuliere du marketing dans le cas des brevets?". Le brevet d'invention, a l'origine un titre juridique de propriete industrielle pour proteger les inventions, a aujourd'hui un role decisif pour le developpement global de l'entreprise a travers l'innovation. Element central du processus d'innovation, le brevet est en effet a la frontiere entre l'invention et le marche, que ce marche soit celui des produits intermediaires ou des produits finis. Cett

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Покітко, А. С. "Маркетингові інновації на підприємстві ресторанного господарства «Crab House»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Pokitko.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти інновацій, використання їх у ресторанному господарстві. У першому розділі розглянуто поняття та види інновацій, оцінка ефективності їх застосування. У другому розділі розглянуто ресторанне підприємство «Crab House», його організаційно-економічну характеристику, виробничу та маркетингову діяльність. У третьому розділі, на основі проведеного аналізу ринку ресторанної продукції, конкурентного середовища та профілю споживачів, нами запропоновано заходи маркет

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Millier, Paul. "Union chaotique du marketing et de la technologie dans les projets de recherche et développement." Lyon 3, 1993. http://www.theses.fr/1993LYO33001.

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L'nevironnement de la firme qui innove est dedouble, il comporte le systeme technique et le systeme socio-economique. Les projets de r&d passent du premier au second au cours d'une phase transitoire composee d'une partie chaotique et d'une partie dialectique. Dans cette perspective, le marketing des projets de r&d prend trois formes. La premiere est le marketing technologique qui consiste a ouvrir l'entreprise sur le systeme technique. La deuxieme comporte l'ensemble des actions a mener pour franchir l'etat transitoire. C'est la forme marketing par laquelle le projet s'integre a son en

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Courquin, Claire. "Contribution a la maitrise de la diffusion d'une innovation technologique : proposition d'une méthode intégrée de conception et de lancement de procédés et produits nouveaux à contenu technologique." Vandoeuvre-les-Nancy, INPL, 1992. http://www.theses.fr/1992INPL105N.

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La difficulté de réussite pour toute entreprise se lançant dans l'innovation technologique est grande. Beaucoup d'échecs sont liés à des problèmes d'ordre marketing et stratégique. C'est pourquoi une équipe de recherche de l'UFR GSI centre ses travaux sur la mise en place de solutions concrètes pour résoudre ces difficultés. Parmi les solutions envisagées, nous proposons ici une nouvelle méthode pratique et qualitative pour répondre au problème précis de marketing du processus d'innovation technologique de divers porteurs de projets. Cette méthode a pour objectif de permettre une meilleure mai

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Hasan, Md Rajibul. "Consumer adoption of pro-poor innovations in the bottom of the pyramid." Thesis, University of Kent, 2016. https://kar.kent.ac.uk/54347/.

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In the context of the developing world the marginalised and poor have gained new significance and are a focus for marketers owing to C.K. Prahalad’s (2005) seminal work on the Bottom of the Pyramid (BOP) market. To lessen and improve the lives of the poor, pro-poor innovations are necessary for this market. However, when pro-poor innovations are developed for the BOP market, it is important to understand that the BOP exhibits different characteristics from the middle and high income consumer market because of different constraints faced by BOP consumers in their day to day life. Pro-poor innov

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Ben, Mahmoud Jouini Sihem. "Stratégies d'offres innovantes et dynamiques des processus de conception : le cas des grandes entreprises générales de bâtiments français." Paris 9, 1998. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=1998PA090060.

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L’innovation est centrale dans la dynamique des marchés. De nombreux travaux récents, en économie comme en gestion, montrent l’importance des stratégies d'offres innovantes dans cette dynamique compétitive des firmes : on assiste ainsi, dans des secteurs variés, à des recompositions profondes tant au sein des entreprises que dans les relations inter-entreprises pour accroitre performance des processus de conception. La thèse étudie les dynamiques des processus de conception qui permettent le développement de stratégie innovantes- ces processus de articulent trois espaces relatifs au pilotage s

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Marinov, Boris. ""Processus" et "contenu" dans les stratégies d'innovation : vers une gestion organisationnelle intégrée "marketing et finance"." Nice, 1994. http://www.theses.fr/1994NICE0007.

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L'objectif de cette these est d'etudier le fonctionnement integre au niveau de l'entreprise d'un systeme axe sur le phenomene de l'innovation de produits, de services et de procedes technologiques. Les composantes majeures de ce systeme sont la "renovation" organisationnelle, le "processus" et le "contenu" strategiques en marketing et en finance. Elles sont mises en coherence et en interaction dans le contexte du marche. La premiere partie de la these esquisse les aspects theoriques communs qui caracterisent l'innovation et le processus strategique de l'organisation. L'analyse de la renovation

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Fayo, Sicelo Nathaniel. "Innovation in post production stage of print Newspaper." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1544.

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Print newspapers in South Africa are the oldest formal mode of news and information dissemination but which has come under tremendous pressure with the advent and spread of technological innovation involving information communication infrastructure and processes, but specifically the internet. The main challenge facing print newspapers in terms of circulation growth of print and advertising revenue is speed to market. The internet has not only provided a new avenue for news and information dissemination but has the distinct advantage of tremendous speed to deliver news and information to reade

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Bergery, Line. "Incidences des nouveaux comportements et des nouvelles technologies en matière d'évolution de métiers : applications dans le domaine du Tourisme." Nice, 2000. http://www.theses.fr/2000NICE0001.

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Le premier tome effectue l'etat des lieux et dresse un tableau des elements constitutifs du tourisme (produits, acteurs, nouvelles technologies, comportements du consommateur de produits touristiques en abordant les modeles de comportement deja proposes dans la litterature). Le deuxieme tome est consacre a la justification des methodes, aux analyses, et aux propositions. Les enquetes effectuees (a savoir 60 entretiens qualitatifs et 400 questionnaires quantitatifs) revelent, en matiere de vacances, l'existence de nouveaux comportements favorises par les nouvelles technologies et permettent de

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Lajili, Mohamed Riadh. "Pour une réussite de l'innovation bancaire : cas du marché tunisien." Paris 1, 2001. http://www.theses.fr/2001PA010021.

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Cette recherche a pour objet de montrer que, non seulement l'innovation bancaire est devenue une nécessité pouf la survie et la croissance de la banque, mais aussi qu'il faut la concevoir et la développer dans un contexte environnemental particulier. Dans le cadre de cette recherche, j'ai étudié le contexte d'un pays en voie de développement (P. V. D) et j'ai pris l'exemple du marché bancaire tunisien. Afin d'éviter la banalisation des produits et services bancaires, et en vue de conserver un avantage différentiel par rapport à la concurrence, il est donc nécessaire, pour la banque, de créer u

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Krawtchenko, Pierre. "Contribution à l'étude de l'intégration du client dans la conduite de projets innovants." Vandoeuvre-les-Nancy, INPL, 2004. http://docnum.univ-lorraine.fr/public/INPL_T_2004_KRAWTCHENKO_P.pdf.

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Dans un environnement turbulent et en perpétuelle évolution, le Client est devenu un l'atout majeur des entreprises. Aujourd'hui, pour s'imposer sur le marché, elles doivent offrir à leurs clients davantage de valeur que leurs concurrents. En parallèle, les clients sont devenus plus exigeants et volatiles. Ils semblent également vouloir jouer un rôle plus important dans la conception des offres qu'ils veulent se voir proposer. Ces deux points constituent la base de notre recherche. Nous avons cherché à répondre à la question suivante : " Comment une entreprise peut-elle intégrer le client dans

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Leung, Chung Yee Ada. "The diffusion of high-technology innovations to new organizational users: A network perspective." Diss., The University of Arizona, 2004. http://hdl.handle.net/10150/280557.

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Using a network perspective, this dissertation investigates the diffusion of high-technology innovations to organizational users. The particular innovation of interest is satellite remotely sensed data, and the diffusion phenomena occur among geospatial professionals who work in local government agencies. I utilize multiple methods in the dissertation. Essay 1 looks at the impacts of structural bases of social influences on diffusion. In Essays 2 and 3, I focus the investigation on advocates, the adopters who share their adoption experiences with their professional peers. While Essay 2 investi

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Hachicha, Ikram. "Design et marketing des services : système de représentations cognitives des innovations touristiques-culturelles dans le sud-est tunisien." Nantes, 2013. http://www.theses.fr/2013NANT4023.

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La présente thèse s’est intéressée à une conjonction rarement posée, celle du design et du Marketing des services, et ce pour une meilleure identification des leviers d’optimisation des possibilités de réussite de l’offre des prestataires des services. Leur articulation en « un design des services », a le mérite d’explorer tout un système de représentations cognitives d’innovation en vue de mieux éclairer un tel concept émergent, multiforme et par ailleurs complexe. Aussi, en portant notre réflexion sur le design des services d’un point de vue marketing, nous avons cherché à faire le point sur

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Ніфатова, О. М., та М. В. Степаненко. "Франчайзингова форма використання бренда з позицій маркетингу інновацій". Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/9571.

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У статті автором проведений аналіз франчайзингової форми використання бренду з позицій маркетингу інновацій, а саме виділено місце, роль та особливості такого формату ведення бізнесу, як франчайзинг, у процесі маркетингу інновації від товаровиробника до споживача, а також проведений огляд стану та сучасних його проблем в Україні.<br>В статье автором проведен анализ франчайзинговой формы использования бренда с позиций маркетинга инноваций, а именно выделено место, роль и особенности такого формата ведения бизнеса, как франчайзинг, в процессе маркетинга инновации от товаропроизводителя к потреби

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Au, Angela. "Social Media Strategies Used in Marketing Custom Bicycle Framebuilding Companies." ScholarWorks, 2015. http://scholarworks.waldenu.edu/dissertations/1666.

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Social media is a cost-effective marketing tool, and in a 2014 survey, 75% of small business owners reported that they used social media to market. However, many of these businesses merely set up social media profiles and do not use social media to its full potential. Microenterprise owners face barriers such as lack of time, financial resources, and marketing knowledge, preventing them from adopting social media as a marketing tool. This multiple case study explored what strategies microenterprise owners in the artisan economy need to market using social media. Data were collected from 5 cust

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Allen, Robert. "Strategies for Integrating and Sustaining Disruptive Innovations in Small Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5674.

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The evolution of technology has led to a need for business leaders to embrace disruptive technology for the purpose of capturing new markets and remaining competitive. Multiple challenges have been faced by business leaders in the processes of integrating and sustaining disruptive innovations, resulting in the failure to achieve expected efficiency and profitability. The purpose of this multiple case study was to explore strategies used by business leaders to integrate and sustain disruptive innovations. The conceptual frameworks were Roger's diffusion of innovation theory and Christensen's di

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Coe-Björsell, Emily, and Linn Jansson. "Red Resurrection : The Challenges Faced by Scandinavian Vendors when Marketing the Menstrual Cup." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-244235.

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It is argued in this thesis that the stigmatization of menstruation and the atypical product features of the menstrual cup constitute a unique marketing challenge for vendors of the menstrual cup. The purpose of this study is therefore to investigate these issues and the ways in which Scandinavian vendors approach them. Further, the possible effects of this approach on the rate of adoption of the menstrual cup are analyzed. In order to do so, interviews with four Scandinavian vendors of the menstrual cup were conducted. The main findings are that the stigmatization of menstruation is the most

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Duffett, Rodney Graeme. "Social media as a marketing communication channel amongst Generation Y : a new paradigm for hierarchy response models." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/2090.

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Thesis (MTech (Marketing))--Cape Peninsula University of Technology, 2015.<br>The rapid growth of social media has resulted in digital information and communications technology (ICT) channels for individuals to connect with each other and the rest of their world. Consequently, social network sites (SNS) and other mobile applications have become an integral part of life, as well as a daily destination for billions of individuals, offering them novel and an instant means of communication in this interactive ICT space. Internet, social media and smartphone usage are also expanding prolifically in

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Mounsear-Wilson, Clifford. "E-commerce as an alternative marketing channel." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1615.

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Information technology (IT) has become an integral part of the success and globalisation of business over the last two decades. It is hard to imagine how the efficiencies expected in today’s fast paced business world could possibly be achieved without the advancements in IT. The most significant of these advancements is arguably the advent of the Internet which has empowered businesses of all sizes by giving them the means to promote their products and services at a relatively low cost in markets that would previously have been inaccessible. The aim of this study was to assess whether e-commer

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Bregeard, Hervé. "Nouvelles technologies et choix d'une servuction par les clients : une application aux services bancaires." Aix-Marseille 3, 2000. http://www.theses.fr/2000AIX32063.

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Dans le secteur tertiaire, le recours aux nouvelles technologies d'information et de distribution permet de proposer a la clientele des modes alternatifs d'obtention des prestations fournies. L'objectif de cette these est de mieux comprendre comment s'opere le choix des clients parmi ces alternatives : servuctions automatisees ou servuctions avec personnel de contact, servuctions de proximite ou servuctions a distance. Le terrain d'application retenu est celui des services bancaires, eu egard a la diversite des servuctions mises en oeuvre par les banques. Une phase exploratoire de nature quali

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Vincent, Leslie Harris. "Marketing Strategy Formulation in the Commercialization of New Technologies." Diss., Georgia Institute of Technology, 2005. http://hdl.handle.net/1853/7238.

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The key objective of Part I is to synthesize 23 years of innovation research findings from economic, strategy, and marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general, empirical evidence of the nature of the relationship between innovation and its antecedents and consequences is provided, while at the same time providing answers to conflicting conclusions within this field. The conclusions reached provide a more comprehensive understanding of the drivers of innovation as well as the implications associated with the phenom

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Rivier, Elodie. "La co-création de service B to B : Une étude des déterminants de l’engagement des entreprises dans un processus d’innovation des services." Electronic Thesis or Diss., Orléans, 2014. http://www.theses.fr/2014ORLE0502.

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Au vu du contexte actuel (mondialisation des échanges, concurrence, innovations technologiques…), les entreprises doivent trouver les moyens de proposer des produits et services toujours plus innovants pour se différencier. C’est pourquoi, elles font de plus en plus appel aux compétences des clients pour concevoir leurs offres qui correspondront davantage à leurs besoins. Cette pratique qui suscite un réel engouement auprès des managers est appelée « co-création ».Or, d’après la littérature, il semblerait que peu de recherches ne se sont intéressées aux raisons pour lesquelles certaines entrep

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Morieux, Yves V. H. "Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations : the case of business information systems." Thesis, University of Strathclyde, 1986. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23767.

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This research aims at helping industrial innovators convert technological achievement into economic success. The underlying axiom of the study is that the likelihood of a commercial "big hit" is a direct function of the adaptation of selling efforts to the potential customers' idiosyncracies. This raises theoretical, epistemological and practical questions. Theoretically, the problem is to identify a conceptual framework within which organisational idiosyncracies can be understood and defined. Epistemologically, the problem is to identify a methodological basis on which these indiosyncracies c

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Selmi, Noureddine. "Yield management et orientation marché : facteurs de performance dans les services (application à l’hôtellerie)." Chambéry, 2006. http://www.theses.fr/2006CHAML030.

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La présente recherche tente de contribuer à deux débats théoriques d’actualité, elle s’intéresse d’une part aux implications stratégiques de la pratique du yield management et de l’autre à la relation entre l’orientation marché et la performance de l’entreprise de services. Elle s’inscrit dans le courant de recherche montrant la supériorité du choix d’une orientation marché pour développer et adopter plus d’innovations et accroître la performance de l’entreprise. Le yield management, considéré comme l’une des principales innovations dans les services est étudié en tant que médiateur dans la re

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Garcia-Bardidia, Renaud. "Communications interpersonnelles et comportement du consommateur : une exploration par les groupes de discussion sur Internet." Paris 1, 2004. http://www.theses.fr/2004PA010044.

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Epinette, Olivier. "Une Analyse exploratoire du modèle de la "sensibilité à l'innovation industrielle" : Le cas de la diffusion de la carte bancaire en Pologne." Angers, 2001. http://www.theses.fr/2001ANGE0011.

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L'analyse marketing de diffusion des nouveaux produits industriels s'inscrit généralement dans le paradigme comportemental. Son utilisation conduit à certaines limites du fait de la traduction des concepts dans les études et des méthodologies d'enquêtes retenues. Ces limites réduisent la portée des travaux quant à la compréhension des marchés de produits nouveaux. La spécificité des marchés industriels, liée à l'importance de la technologie et à la notion de "haute technologie", qui caractérise nombre de ces produits, démontre que des analyses doivent être adaptées pour mieux comprendre ce phé

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Тєлєтов, Олександр Сергійович, Александр Сергеевич Телетов та Oleksandr Serhiiovych Tielietov. "Маркетингові підходи до систем розробки та випуску інноваційних товарів". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/66720.

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Як відомо, маркетинг є процесом винаходу, проектування й виробництва продукту, мистецтво ціноутворення на нього та загальною методологією його продажу. Інакше — це здатність надання вироблюваному продукту чи послузі чогось нового (інновації), що привертає до себе увагу. Тобто, всі цінні зміни в діяльності компанії і є маркетинг. На жаль, багато служб маркетингу ще досі беруть готовий продукт чи послугу й витрачають гроші на те, щоб розповісти наскільки терміново він потрібний споживачеві, хоч якщо на підприємстві-виробнику справи йдуть погано — це провина ТІР- менеджменту й проблема зд

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Shin, Hyun Sang. "Strategic and financial implications of new product quality in high-tech industries." Diss., Restricted to subscribing institutions, 2008. http://proquest.umi.com/pqdweb?did=1679290741&sid=9&Fmt=2&clientId=1564&RQT=309&VName=PQD.

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Ajayi, Oluseyi M. "The impact of employee ambidexterity on organisational and marketing innovations : organisational context for exploiting the present and exploring for the future." Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/12562.

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Research studies on innovation tend to focus more on Process and Product Innovations (PPIs), while both Organisational and Marketing Innovations (OMIs) have been under-researched. The lack of prior research on these non-technological innovations has been attributed to poor data availability. Theoretical opinions show that OMIs could be necessary prerequisites needed to optimally utilise and deploy these PPIs. Organisational Ambidexterity (OA) has emerged to be crucial in achieving long-term organisational success. Ambidexterity in an organisational context refers to the ability to concurrently

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Kazimierskis, Audrius. "UAB "Dotnuvos projektai" inovacijų valdymas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140616_130442-70751.

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Tyrimo objektas – UAB ,,Dotnuvos projektai‘‘ technologinių inovacijų diegimas klientų ūkiuose. Tyrimo tikslas – nustačius problemas su kuriomis susiduria UAB ,,Dotnuvos projektai‘‘ klientai diegdami siūlomas inovacijas, pateikti technologinių inovacijų diegimo valdymo tobulinimo kryptis. Uždaviniai: 1. Išanalizuoti teorinius inovacijų klasifikavimo, jų diegimo valdymo aspektus; 2. Parengti inovacijų diegimo valdymo klientų ūkiuose tyrimo metodiką. 3. Nustatyti ir išanalizuoti inovacijų diegimo problemas bei galimybes UAB ,,Dotnuvos projektai‘‘ klientų ūkiuose. 4. Parengti inovacijų diegimo val

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Питуляк, Н. С. "Перспективи розвитку маркетингових інновацій суб’єктів ринку фармацевтичних препаратів". Thesis, ТОВ "ДД "Папірус", 2014, 2014. http://essuir.sumdu.edu.ua/handle/123456789/37490.

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Суб’єкти ринку фармацевтичних препаратів функціонують в складних умовах, що характеризуються падінням платоспроможного попиту, посиленням конкуренції, інфляційними явищами вітчизняної економіки. Перед ними постає необхідність удосконалення своєї діяльності, основою якого повинні бути маркетингові інновації.

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