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Journal articles on the topic 'Marketing of innovations'

Author: Grafiati

Published: 2 May 2022

Last updated: 18 July 2025

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1

Mrs., Kavita. "Innovations in Marketing." International Journal of Advance and Applied Research 10, no. 5 (2023): 31–34. https://doi.org/10.5281/zenodo.8042395.

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Today Innovation is one of the most important issues in businesses. This research paper is about implementation of new techniques and tools in marketing i.e.  marketing innovations. Marketing innovations mean to apply new marketing strategies and concepts that differ importantly from older ones. These strategies are not used before. It shows a significant change either in design, packaging, positioning, promotion and price of a product. The objective of this paper is to find out what are new changes in marketing and what are the benefits of these new techniques, concepts, methods and tool

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Blagorazumnaya, Olga, and Larisa Trifonova. "Correlation of the concepts innovative marketing and marketing of innovations in the context of promotion of goods and services." Studia Universitatis Moldaviae. Seria Ştiinţe Umanistice, no. 11(3) (October 2024): 29–36. http://dx.doi.org/10.59295/sum11(3)2024_05.

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This article analyzes the relationship between the concepts of innovative marketing and marketing of innovations with an emphasis on their impact on the effective promotion of goods and services. It was found that innovation marketing and marketing of innovations are closely interrelated. Their relationship can be depicted as a form of mixed approach. Innovation marketing serves as a fundamental strategic approach that lays the foundation for the development and implementation of marketing strategies that are not limited to the area of innovation. On the other hand, marketing of innovations ac

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Costello, Michael M. "Marketing Innovations." Hospital Topics 63, no. 5 (1985): 3–38. http://dx.doi.org/10.1080/00185868.1985.9950505.

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Peng, Jianping, Qun Qin, and Tanya (Ya) Tang. "The Influence of Marketing Innovations on Firm Performance under Different Market Environments: Evidence from China." Sustainability 13, no. 18 (2021): 10049. http://dx.doi.org/10.3390/su131810049.

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The adoption of marketing innovations can contribute to the sustainability of a firm. However, research on the types of marketing innovations and their effects is limited. The purpose of this study is to analyze the dimensions of marketing innovations, their effects on firm performance, and how market environmental factors moderate those effects. Based on an analysis of the literature, this study discovered two types of marketing innovations and established a model to explain the dynamics of marketing innovation and firm performance under different market environments. Empirical data were coll

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Spychalska-Wojtkiewicz, Monika. "Dimension of marketing innovations and marketing of innovation in enterprises." Marketing i Zarządzanie 47 (2017): 51–58. http://dx.doi.org/10.18276/miz.2017.47-05.

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Strutton, H. David, James R. Lumpkin, and Scott J. Vitell. "An Applied Investigation Of Rogers And Shoemakers Perceived Innovation Attribute Typology When Marketing To Elderly Consumers." Journal of Applied Business Research (JABR) 10, no. 1 (2011): 118. http://dx.doi.org/10.19030/jabr.v10i1.5973.

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<span>Rogers and Shoemakers typology of innovation, which has long represented the bench mark for research on the relationship of perceive innovation characteristics to the diffusion process, may not be appropriate for most marketing innovations according to the theoretical and empirical evidence developed in this research. The appropriateness of the innovation typology was investigated across innovations classified on a continuous-discontinuous continuum. The results suggest their model is appropriate for discontinuous innovations, but that respondents evaluated the continuous innovatio

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Teltumbade, Ganesh Ramesh, and Chandrashekhar s. pawar. "Innovation- an Engine for inclusive growth and sustainable development and social innovation in marketing." Journal of Research & Development 17, no. 4 (2025): 30–37. https://doi.org/10.5281/zenodo.15542584.

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<strong><em>Abstract</em></strong> <em>Innovation is the key source for enhancing inclusive growth and sustainable development. The paper has discussed the significance of innovation for economic growth within the country. Along with that, the paper has discussed innovation's role in effectively driving growth and sustainable development within marketing. Apart from that, the research paper has evaluated that there are numerous structural measures that have assisted in promoting innovation. However two majors which are revealed in this paper that helps in promoting innovations include investme

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McAdams, David, and Yangbo Song. "Adoption epidemics and viral marketing." Theoretical Economics 20, no. 2 (2025): 453–80. https://doi.org/10.3982/te5886.

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An innovation (e.g., new product or idea) spreads like a virus, transmitted by those who have previously adopted it. Agents update their beliefs about innovation quality based on private signals and when they hear about the innovation. We characterize equilibrium adoption dynamics and the resulting lifecycle of virally‐spread innovations. Herding on adoption can occur but only early in the innovation lifecycle, and adoption eventually ceases for all virally‐spread innovations. A producer capable of advertising directly to consumers finds it optimal to wait and allow awareness to grow virally i

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Zainul Wasik, Muchammad Saifuddin, Imelda Sitinjak, and C. Candraningrat Candraningrat. "Business Model Objectives' Effects On Marketing Innovation Initiatives: A Comparative Analysis Of Manufacturing And Service Companies." Journal of Managerial Sciences and Studies 2, no. 3 (2024): 217–39. http://dx.doi.org/10.61160/jomss.v2i3.53.

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This research aims to examine the distinctions and overlaps that exist between manufacturing and service companies concerning how business model goals affect marketing innovation initiatives. The goals of business models and marketing innovation initiatives are the main topics of this study. According to the Oslo Manual, innovations in marketing entail adjustments to pricing, location, promotion, and product design. The study examines the connections between marketing innovations and business model objectives by analyzing data from 3,240 organizations, of which 1,986 are service providers and

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Ali, Md Moaz, and Pranav Mishra. "Marketing Innovation in E-Commerce: A Study of Its Effects on Customer Retention and Conversion Rates." Journal of Neonatal Surgery 14, no. 7S (2025): 208–24. https://doi.org/10.52783/jns.v14.2388.

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This research delves into the dynamic interplay between marketing innovation and its impact on customer retention and conversion rates within the e-commerce landscape, focusing on the moderating influence of customer satisfaction. The central objective is to offer tangible insights into how marketing innovation strategies shape these pivotal metrics. Employing rigorous quantitative methods, the study meticulously collected data on contemporary marketing innovations in e-commerce. The analytical framework rested on Structural Equation Modelling (SEM) coupled with AMOS. A dataset comprising 275

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IEVSEITSEVA, Olena, and Oleksandr MIHALATII. "THE IMPORTANCE OF MARKETING INNOVATIONS AS THE BASIS OF MANAGEMENT OF THE ENTERPRISE’S COMPETITIVENESS." Management 38, no. 2 (2024): 85–95. http://dx.doi.org/10.30857/2415-3206.2023.2.7.

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THE PURPOSE OF THE ARTICLE is to establish the importance and relevance of marketing innovations in the company's activities and to determine their impact on managing the competitiveness of business entities as a whole. RESEARCH METHODS. Various methods were used to research marketing innovations and competitiveness: analysis of special literature and views of scientists; methods of empirical research; method of abstraction, grouping and illustration; method of system analysis, etc. The use of these methods can be comprehensive for the best study of marketing innovations and management of comp

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Molina-Castillo, Francisco-Jose, Angel-Luis Meroño-Cerdan, and Carolina López-Nicolás. "Impact of business model objectives on marketing innovation activities." European Journal of Innovation Management 23, no. 1 (2019): 177–95. http://dx.doi.org/10.1108/ejim-12-2018-0259.

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Purpose The purpose of this paper is to analyze the differences and similarities that arise between manufacturing and service firms with regard to the impact of business model objectives on marketing innovation activities. Design/methodology/approach This study focuses on business model objectives and marketing innovations activities. As described by Oslo Manual, marketing innovations involve changes in product design, promotion, placement and pricing. Relationships between business model objectives and marketing innovations are based on the analysis of 9,525 firms, 5,488 of which are manufact

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Taranenko, Iryna V., Tetiana S. Mishustina, and Svitlana S. Yaremenko. "STRATEGIC INNOVATIVE ORIENTATIONS OF MARKETING COMMUNICATION ACTIVITY OF ENTERPRISES OF EU AND UKRAINE COUNTRIES." Vital cycle of the organizational culture of the trading enterprises 1, no. 14 (2021): 92–106. http://dx.doi.org/10.32342/2616-3853-2021-1-14-9.

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Modern international approaches to the interpretation of the “marketing innovations” concept, which is periodically reviewed by the international expert community in accordance with changes in the business environment in modern conditions, are studied. A comparison of the approaches, set out in the 3rd and 4th Oslo Manual editions (a joint publication of the OECD and Eurostat) made it possible to identify and analyze some differences. On the one hand, the Oslo Manual 3rd edition distinguishes four types of innovation: product, process, marketing and organizational. On the other hand, the Oslo

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Gamova, І. V. "Іnnovative marketing management in the e-trade ecosystem". Marketing and Digital Technologies 7, № 3 (2023): 131–43. http://dx.doi.org/10.15276/mdt.7.3.2023.9.

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The aim of the article. To develop a functional model of the internal marketing innovation ecosystem of an e-trade enterprise and to identify the significance of the impact of marketing management innovations on the marketing complex of an e-trade enterprise. The results of the analyses. A completely new approach to the stages of the innovation process is considered. Taking into account the constant interaction of marketing and the innovation process, the author proposed to reduce the number of stages from 8 to 5, namely: idea, product/service development, innovation, implementation and innova

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Dian Sudiantini, Dwi Nurambarwati, Faizah Dwi Julianti, Farhan Febriansyah Putra, Gaida Putri Naraya, and Gea Verina Nazara. "Inovasi Dalam Manajemen Pemasaran Dan Menjaga Relevan Bisnis Di Era Digital." Jurnal Riset dan Inovasi Manajemen 1, no. 2 (2023): 129–38. http://dx.doi.org/10.59581/jrim-widyakarya.v1i2.378.

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Research Objective on innovation in marketing management: Maintain corporate spirit in the digital age by increasing the company's online presence: In the digital age, an online business presence is essential to reach potential customers. Innovations in marketing management can help businesses improve their online presence and reach a wider audience. Increase customer loyalty: In the digital age, customers have a wealth of information and choices. Therefore, it is important to increase customer loyalty and make the brand or product relevant to them. Innovations in marketing management can help

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Honcharova, Iryna, Tetіana Metil, Viktor Koval, and Illia Neskhodovskyi. "MARKETING INNOVATIONS IN CROSS-BORDER PASSENGER TRANSPORTATION." AGORA INTERNATIONAL JOURNAL OF ECONOMICAL SCIENCES 17, no. 1 (2023): 24–30. http://dx.doi.org/10.15837/aijes.v17i1.5759.

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The development of innovations in various areas of economic activity has its own characteristics. There are a number of unique features for the development of passenger transport routes, which should be considered in more detail than in the planning of freight transport, and characterize this type of activity as particularly unique and requires a specialized approach in marketing innovations in this area. The presented article outlines the basic principles and concepts of the approach both when working with the material and technical base and when working with personnel in the course of planni

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Koliedina, Kateryna. "ROLE AND TASK OF INNOVATIONS MARKETING IN THE INDUSTRIAL SECTOR OF UKRAINE." Scientific Notes of Ostroh Academy National University, "Economics" Series 1, no. 27(55) (2022): 23–28. http://dx.doi.org/10.25264/2311-5149-2022-27(55)-23-28.

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To overcome the global and national challenges, that arose beyond Ukraine in view of the modern technologies level increase in the world as well as due to the activation of European integration processes in the country, the accelerated economic breakthrough is required and the innovation has a high profile in securing thereof. Creation of breakthrough innovations with further effective use and dissemination is rather relevant for the industry since the latter is a key element of the strategy for economic development of Ukraine. Therefore the domestic industrial enterprises need research of new

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Medrano, Natalia, and Cristina Olarte-Pascual. "The effects of the crisis on marketing innovation: an application for Spain." Journal of Business & Industrial Marketing 31, no. 3 (2016): 404–17. http://dx.doi.org/10.1108/jbim-02-2013-0048.

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Purpose This study aims to identify the structural features of companies that have implemented marketing innovations at two different points, 2008 and 2010 (before and during the crisis). Design/methodology/approach The sample, obtained from the Technological Innovation Panel, consists of two subsamples of 9,415 enterprises each. The information was processed using a binomial logit model, parametric and non-parametric tests for independent samples and a test of structural stability. Findings Differences were found in the results from 2008 and 2010: enterprises in Spain were less likely to impl

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TAVASSOLI, SAM, and LARS BENGTSSON. "THE ROLE OF BUSINESS MODEL INNOVATION FOR PRODUCT INNOVATION PERFORMANCE." International Journal of Innovation Management 22, no. 07 (2018): 1850061. http://dx.doi.org/10.1142/s1363919618500615.

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We analyse the effect of business model innovation (BMI) on the product innovation performance of firms, based on a dynamic capabilities theoretical framework. Our empirical study is based on a large-scale representative sample of cross-industry Swedish firms participating in three waves of the Community Innovation Survey (CIS) from 2008 to 2012. We hypothesise that BMI in the form of product innovations combined with different complementary and simultaneous innovations in processes, marketing and organisation will act as isolating mechanisms towards replication by competitors, resulting in su

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Ojeleye, Yinka Calvin, Hauwa Abdullahi Mustapha, and Saheed Adesunkanmi Oyede. "MARKETING INNOVATIONS AND PERFORMANCE OF INSURANCE COMPANIES IN NIGERIA: MODERATING ROLE OF INSTITUTIONAL SUPPORT." Milestone: Journal of Strategic Management 4, no. 2 (2024): 83. http://dx.doi.org/10.19166/ms.v4i2.8455.

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<p>The adoption of marketing innovations can contribute to the sustainability of a firm. However, research on the types of marketing innovations and their effects is limited. The study examined the dimensions of marketing innovations, their effects on performance of insurance firms, and how institutional support moderates those effects. The population of the study 504 management staff from 56 insurance companies, a sample size of 223 was determined using the Taro Yamane formula for finite population. Empirical data were collected and used to validate the model. Significant positive relat

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Church, Nancy J. "Maintaining Your Marketing Competitiveness Through Marketing Innovations." Mercados y Negocios, no. 51 (January 1, 2024): 3–30. http://dx.doi.org/10.32870/myn.vi51.7713.

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A revolution is occurring in marketing today due to the application of artificial intelligence (AI) to various marketing tasks and functions. In addition, marketing innovations are taking place on Web 3.0, in the Metaverse, in virtual and augmented reality, in omnichannel marketing, in social media, in video marketing, in live streaming, in connected and addressable TV, in voice and visual search, in influencer marketing, in how advertising budgets are allocated, in social shopping, and additional credentials for marketing professionals in a dynamic profession. Marketing professionals and mark

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Gorlevskaya, Lyudmila. "Innovations in marketing communications." Drukerovskij Vestnik, no. 2 (March 2020): 81–88. http://dx.doi.org/10.17213/2312-6469-2020-2-81-88.

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Fry, Charles L. "Innovations in Drug Marketing." Drug Information Journal 23, no. 4 (1989): 657–61. http://dx.doi.org/10.1177/009286158902300419.

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Polishchuk, Iryna, Юрій Довгань, Olha Hromova, Larysa Dovhan, and Inna Hnydiuk. "TOOLS FOR MARKETING MANAGEMENT OF THE INNOVATION AND INVESTMENT ACTIVITY." Financial and credit activity problems of theory and practice 2, no. 43 (2022): 228–37. http://dx.doi.org/10.55643/fcaptp.2.43.2022.3654.

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The paper examines the processes of managing innovation and investment activity of enterprises with the complex use of marketing management tools. It is clarified that modern competitive challenges force enterprises to strengthen innovation and investment activity, which is no longer considered as one of the possible goals, but as a critical and vital condition for the enterprise operation. Theoretical provisions and conceptual-and-categorical apparatus of the research of marketing management tools for the marketing management of innovation and investment activity of enterprises are generalize

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Melibаevа, Gulxоn Nаzrullаevnа. "THE IMPACT OF MARKETING INNOVATIONS ON COMPETITIVENESS." QO‘QON UNIVERSITETI XABARNOMASI 12 (September 30, 2024): 39–43. http://dx.doi.org/10.54613/ku.v12i.985.

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This article provide the interplay between marketing innovations and competitiveness among firms operating in international markets through local resellers. It emphasizes the importance of collaboration between buyers and sellers in fostering both radical and incremental marketing innovations. By applying complexity theory, the research highlights how strong buyer-seller relationships can enhance a firm’s capacity for innovation and overall competitive advantage. However, the study’s limitations, including its focus on a single industry and geographical context, suggest the need for further re

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Samuelsson, Peter. "The effects of innovation types and customer participation on organizational performance in complex services." European Journal of Marketing 57, no. 13 (2023): 27–55. http://dx.doi.org/10.1108/ejm-11-2020-0810.

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Purpose This study aims to explain the effects of different types of innovations on organizational performance in terms of firms’ external effectiveness and internal efficiency. The study examines the interrelationship of technical and nontechnical innovations in complex services and the mediating effect of customer participation on the relationship between innovation type and organizational performance. Design/methodology/approach The study draws on a neo-Schumpeterian model for innovation to examine the complex service setting of healthcare provision. Data from Statistics Sweden, containing

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Nosonov, Arthur Modestovich, Natalia Vladimirovna Letkina, and Sergey Evgenievich Astrakhantsev. "Marketing support to commercialize innovations in Russian universities." Revista Inclusiones 11, no. 4 (2024): 163–84. http://dx.doi.org/10.58210/fprc3584.

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Modern trends in the changing role of universities in the country’s economic development set new challenges for higher education. The article discusses the main directions of marketing support for universities’ innovative activities and ways to improve the mechanisms for marketing tools formation to commercialize innovations. In order to achieve this, it is necessary to institutionalize the transfer of knowledge by creating an appropriate innovation infrastructure in universities and scientific organizations to commercialize the results of scientific and technical activities. Departments shoul

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Białoskurski, Sebastian, and Paweł Janulewicz. "Innovation and Perception of Selected New Food Products and Unusual Marketing Solutions in the Food Market." Kwartalnik Ekonomistów i Menedżerów 44, no. 2 (2017): 131–42. http://dx.doi.org/10.5604/01.3001.0010.3167.

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This article concerns issues of innovation management, especially product innovations (new products) and marketing innovations in context of shaping a positive image of the offer and in that way achieving a competitive advantage. The purpose of this article is to determine the effect of the degree of innovation of food products on their perception. Furthermore, in this article there were verified opinions of respondents about perception of new products and marketing innovations (unusual promotion and distribution solutions) used in the food market which are the result of the creative technique

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Iman, Nofie. "Financial innovations in Islamic countries: the road to perdition or salvation?" Journal of Islamic Marketing 11, no. 6 (2019): 1579–600. http://dx.doi.org/10.1108/jima-07-2018-0123.

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Purpose How do financial innovations form and evolve in Islamic countries? How do nature and the organisation of innovation interact? Focussing on retail payment services, this paper aims to analyse recent developments and displays an overview of the status of financial innovation in Islamic countries. Design/methodology/approach This study uses six countries as case studies, namely, Egypt, Indonesia, Morocco, Pakistan, Turkey and the UAE. Comparison within and across those cases helps the author provide explanations of how and why such innovations have worked in particular contexts. Findings

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Nejad, Mohammad G. "Research on financial innovations: an interdisciplinary review." International Journal of Bank Marketing 40, no. 3 (2022): 578–612. http://dx.doi.org/10.1108/ijbm-07-2021-0305.

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PurposeThe financial industry offers a unique setting to study innovations. Financial innovations have fueled the growth of economies, markets and societies. The financial industry has successfully become the breeding ground for innovative services, processes, business models and technologies. This study seeks to provide a holistic view of the literature on financial innovations, synthesize the research findings and offer future directions for research in light of three market developments that are disrupting the industry and opening up a new era for the financial services industry. Disruption

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Paparoidamis, Nicholas G., and Huong Thi Thanh Tran. "Making the world a better place by making better products." European Journal of Marketing 53, no. 8 (2019): 1546–84. http://dx.doi.org/10.1108/ejm-11-2017-0888.

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PurposeThis paper aims to examine whether consumers respond differently to different types of eco-innovations and to explore how and under what conditions eco-friendly consumer innovativeness (ECI) impacts consumers’ perception and adoption intentions.Design/methodology/approachTwo online experiments with real consumers in the USA were conducted to test the hypothesized relationships. Two eco-innovation products were examined: a connected vacuum cleaner (Study 1) and an innovative smartphone (Study 2).FindingsFirst, consumers tend to express more positive product beliefs, higher preferences an

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Miller, Dale, and Bill Merrilees. "Department store innovation: David Jones Ltd., Australia, 1876-1915." Journal of Historical Research in Marketing 8, no. 3 (2016): 396–415. http://dx.doi.org/10.1108/jhrm-01-2014-0001.

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Purpose The purpose of this paper is to investigate the historical contributions of complex innovations (both creative and tactical components) in a formative period in a major Australian department store, David Jones Ltd. Design/methodology/approach The study uses a context-specific lens to examine complex retail innovation. The study adopts a longitudinal design with the focus on a single firm, which met the inclusion criteria. Data collection was predominately from company archival materials and publicly available documents, including newspapers. Findings An in-depth analysis of two complex

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LANDRUM, B. "Marketing innovations to nurses, part 2: Marketing's role in the adoption of innovations." Journal of WOCN 25, no. 5 (1998): 225–26. http://dx.doi.org/10.1016/s1071-5754(98)90077-8.

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Alnasser, Asem Nasser, and Abdullah Ali Alsadoun. "Digital content marketing influence on buying decision via mediation of technology innovation." International Journal of Innovative Research and Scientific Studies 8, no. 1 (2025): 2525–32. https://doi.org/10.53894/ijirss.v8i1.5028.

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This study examines the relationships between digital content marketing, technology innovation, and consumer buying decisions in the context of online shopping in Saudi Arabia. The study aims to determine how digital content marketing influences technology innovation and buying decisions, as well as the mediating role of technology innovation. A cross-sectional research design was employed, collecting data from 341 individuals with online shopping experience through convenience sampling. Structural equation modeling (SEM) was used to analyze the direct and indirect effects among the study cons

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Illiashenko, S. M., Yu S. Shypulina, and N. S. Illiashenko. "Management of marketing risks of commercialization of radical innovations at the stage of primary demand formation." Marketing and Digital Technologies 8, no. 2 (2024): 17–29. https://doi.org/10.15276/mdt.8.2.2024.2.

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The aim of the article. The purpose of the article is the development and scientific substantiation of an approach to the analysis and formalized management based on its results of the marketing risks of commercialization of radical innovations associated with the formation of primary demand. Analysis results. The marketing risks of commercialization of radical innovations are determined: the risk of non-acceptance of innovations by consumers; the risk of consumers being unprepared for innovation. Their essence and motivating reasons for their manifestation are revealed, respectively: a low st

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Koval, Viktor, Iskra Nencheva, Tetiana Metil, Iryna Honcharova, and Nataliia Valiavska. "Assessment of marketing affects on innovation advancement in the transport cluster." E3S Web of Conferences 558 (2024): 01023. http://dx.doi.org/10.1051/e3sconf/202455801023.

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Implementation of high-quality innovation is possible using marketing in a specialised cluster. Creating the basis for a fundamental approach to assessing the impact of innovation requires differentiation and ranking of factors influencing the final results of innovation. This study examines the general principles of using differentiation and ranking as tools for analysing the impact of marketing on the success of innovations in the transport cluster and on the final results of logistics companies. When developing a methodology for assessing marketing effectiveness, special attention was paid

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Azizova, K. M. "The Theoretical Aspects of Marketing Innovations in Educational Activities." Business Inform 11, no. 526 (2021): 105–11. http://dx.doi.org/10.32983/2222-4459-2021-11-105-111.

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The article is aimed at theoretical substantiating the essence features of marketing innovations in educational activities, defining their features in the current conditions and identifying their characteristics. It is proved that marketing innovations play an important role in the development of educational activities of a university. The introduction of an innovative product or service into the university’s activities allows to make the latter more successful. The use of modern research methodologies, the involvement of stakeholders will ensure the development of the university’s entrepreneu

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Phirouzabadi, Amir Mirzadeh, M. Mahmoudian, and Mohammad Asghari. "An Empirical Study on the Relation Between Types of Innovations: Pardis Technology Park as a Case Study." International Journal of Informatics and Communication Technology (IJ-ICT) 3, no. 1 (2014): 39. http://dx.doi.org/10.11591/ijict.v3i1.pp39-46.

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Nowadays, Innovation is known as an essential component of competitiveness, classified in different types in literature. For instance, on one hand it is classified based on OECD as product, process, marketing and organizational innovations and on the other hand as incremental, competence developing, market developing and radical ones based on the degree of internal and external newness. Also, innovation models have changed from “simple linear” to “networking interactions” and concepts such as ‘open innovation’ and ‘innovation network’ have become important to both academic and market society d

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Farida, Naili. "Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance." Jurnal Dinamika Manajemen 7, no. 1 (2016): 59. http://dx.doi.org/10.15294/jdm.v7i1.5759.

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<p>This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total Quality Management. Innovation has a role to technological development and competitive economy environment. The sample technique used is Purpusive sampling amount 58 respondent owner of Batik Small Medium Enterprise known as UKM. Small businesses have small medium or medium can grow and develop so that it is able to increase its product and sustainability efforts on the creative in

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Chochlovas, Tadas, and Edmundas Jasinskas. "Factors Determining the Success of Crisis-Driven Innovation Implementation." Laisvalaikio tyrimai 2, no. 22 (2023): 1–8. http://dx.doi.org/10.33607/elt.v2i22.1438.

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During the Covid-19 pandemic, the simplest economic, economic and social activities were restricted in many countries. The introduction of pandemic restrictions particularly affected sports organisations: it was forbidden to provide sports services, organise mass sports events, and restrictions were applied on group training and any social gatherings. Various organisational, technological, marketing, communication, public relations and other innovations allowed sports organisations to discover new operational opportunities, generate cash flows, and maintain the continuity of sports organisatio

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Onaltayev, Darkhan, Aigerim Kazhmuratova, Sandygul Akhmetkaliyeva, Rilla Malikova, and Aliya Yelyubayeva. "Application of technological innovations in marketing activities of the enterprise." E3S Web of Conferences 135 (2019): 04046. http://dx.doi.org/10.1051/e3sconf/201913504046.

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This article presents the results of the study of problems related to the management of business activity of high-tech companies, the key components of which are include innovation and marketing activities. These components of entrepreneurial activity are interrelated, because as innovation activity increases, so does the need for increased marketing activity to ensure that the market is ready to consume new products. In turn, it creates conditions for a wide release of innovations and rapid return on investment. It is proposed to evaluate and regulate innovation and marketing activities are c

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Taraniuk, Leonid, Karina Taraniuk, Renata Korsakiene, and Astrida Miceikienė. "Marketing Innovations of Countries in the Context of the Implementation of the Sustainable Development Goals." Management Systems in Production Engineering 33, no. 2 (2025): 279–88. https://doi.org/10.2478/mspe-2025-0027.

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Abstract The primary goal of the study is to evaluate the marketing of innovations by business entities in various countries in the context of the implementation of the Sustainable Development Goals (SDGs). This scientific research includes a bibliometric analysis of academic works on the marketing of innovations by companies within the sustainable business system. An analysis of the competitiveness of the components of innovation marketing in countries with developed and developing economic systems was conducted to identify leading, lagging, and intermediate zones where the studied countries

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Taghizadeh, Seyedeh Khadijeh, Syed Abidur Rahman, Md Mosharref Hossain, and Md Masudul Haque. "Characteristics of organizational culture in stimulating service innovation and performance." Marketing Intelligence & Planning 38, no. 2 (2019): 224–38. http://dx.doi.org/10.1108/mip-12-2018-0561.

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Purpose The purpose of this paper is to examine the influence of four organizational culture traits, consistency, cooperativeness, effectiveness and innovativeness, on radical and incremental type of service innovations, which leads to new service market performance (NSMP). Design/methodology/approach The data are collected through a cross-sectional survey of 171 bank managers in Bangladesh and analyzed through structural equation modelling using SmartPLS software. Findings The results reveal no impact of “consistency” as a cultural trait on “radical” and “incremental” service innovations. “Co

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Purnamasari, Wulan, C. Candraningrat Candraningrat, Niken Savitri Primasari, and Zainul Wasik. "The Impact of Digital Advancements and Their Influence on Marketing, Value Chains, and Business Models." Journal of Managerial Sciences and Studies 2, no. 2 (2024): 161–72. http://dx.doi.org/10.61160/jomss.v2i2.47.

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Although good mastery of digital innovations can be highly advantageous in today's environment, as business models and industries are changing rapidly due to digital innovations, there are significant gaps in the literature on digital innovations. By defining terms and examining the particulars of this new field of study, we add to the body of literature. The impact of digital innovation on marketing, value chain, and business models is then covered, with particular attention paid to conflicts and marketing difficulties, value chain dynamics, and business model evolutions. We offer recommendat

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Hovmand, Peter S., Bethany Snyder, Callie Ogland-Hand, Braveheart Gillani, Robinson Salazar, and Brian J. Biroscak. "269 Systems Marketing Analysis for Research Translation (SMART) innovation program." Journal of Clinical and Translational Science 9, s1 (2025): 83–84. https://doi.org/10.1017/cts.2024.912.

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Objectives/Goals: The goal of the RC2 Systems Marketing Analysis for Research Translation (SMART) special innovation program is to develop and test a structured approach for working with research teams and communities to accelerate the translation of clinical and community innovations to address health inequities by integrating social marketing with community-based system dynamics. Methods/Study Population: The SMART program is a consultancy service for CTS teams focused on selecting and tailoring implementation strategies for advancing equity. We use social marketing for understanding the ali

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Lendel, Viliam, and Michal Varmus. "Use of Innovation in Marketing Management of Slovak Business Enterprises." Business: Theory and Practice 14, no. (1) (2013): 35–42. https://doi.org/10.3846/btp.2013.04.

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The main aim of the paper is to create a model of the key elements affecting the use of innovation in marketing management on base of detailed analysis of literature and conducted research. This model should be supported by designed system how to work with innovations and knowledge of the business. The paper contains recommendations for the successful exploitation of innovation in marketing management as well as the proposed system. These recommendations should serve mainly to marketing managers like a valuable tool in the use of innovation in marketing management. The paper also identified ar

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Talekar, P. R. "Financial Innovations in Marketing Strategies: A Paradigm Shift." International Journal of Advance and Applied Research 5, no. 23 (2024): 127–31. https://doi.org/10.5281/zenodo.13621908.

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Abstract:   Financial innovations in marketing strategies represent a transformative shift in how businesses approach customer engagement and revenue generation. This paradigm shift involves leveraging novel financial tools and techniques to enhance marketing effectiveness and efficiency. This paper discusses the financial innovations in marketing strategies practised in Thrissur, Kerala. The sample consists of 175 respondents collected with the help of structured questionnaire .The data was analysed using descriptive statistics as well as analytical statistics. The study shows that

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Hemawan, Muhammad Rayza, Mira Nurfitriya, and Nizza Nadya Rachmani. "Analysis Of Marketing Innovation Using The Digital Marketing Canvas For UMKM Albaby Official." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 5 (2024): 1030–45. http://dx.doi.org/10.31539/costing.v7i5.11548.

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Innovation in a business is an important key to remaining competitive and improving the quality of products, services and marketing. So it can increase customer awareness and satisfaction and increase revenue. The aim of this research is to find out the description and formulation of Marketing Innovation using the Digital Marketing Canvas approach at Albaby Official MSMEs. The object of the research is an MSME that operates in the fashion sector, especially baby shoes. Located in Dramaga, Bogor Regency. Using a qualitative case study approach. This study focuses on understanding the problems f

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Aniefiok Okon Akpan, Abasiama Asuquo Mfon, and Nkanikpo Ibok Ibok. "Disruptive innovations and marketing performance of online marketers in Uyo, Akwa Ibom State." World Journal of Advanced Research and Reviews 16, no. 2 (2022): 181–92. http://dx.doi.org/10.30574/wjarr.2022.16.2.1026.

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The aim of the study was to investigate the effect of disruptive innovations on marketing performance of online marketers in Uyo, Akwa Ibom State. The survey research design was adopted and a structured questionnaire was used to collect data from the respondents. Three hundred and eighty four online marketers participated in the study. Personal data were analyzed using frequency count and simple percentages, while simple regression was used to test the hypotheses. The results showed that each disruptive innovation (social media, mobile payment technology, and mobile internet technology) had si

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Aniefiok, Okon Akpan, Asuquo Mfon Abasiama, and Ibok Ibok Nkanikpo. "Disruptive innovations and marketing performance of online marketers in Uyo, Akwa Ibom State." World Journal of Advanced Research and Reviews 16, no. 2 (2022): 181–92. https://doi.org/10.5281/zenodo.7784868.

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The aim of the study was to investigate the effect of disruptive innovations on marketing performance of online marketers in Uyo, Akwa Ibom State. The survey research design was adopted and a structured questionnaire was used to collect data from the respondents. Three hundred and eighty four online marketers participated in the study.  Personal data were analyzed using frequency count and simple percentages, while simple regression was used to test the hypotheses. The results showed that each disruptive innovation (social media, mobile payment technology, and mobile internet technology)

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