Relevant bibliographies by topics / Marketing of the international company

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing of the international company'

Author: Grafiati
Published: 4 June 2021
Last updated: 6 February 2022

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Journal articles on the topic "Marketing of the international company"

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Mirković, Milena, and Dejana Kulina. "Marketing Communications as Important Segment of the Marketing Concept." ECONOMICS 4, no. 1 (2016): 165–80. http://dx.doi.org/10.1515/eoik-2015-0031.

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Summary New frameworks operating at the international level have led to the need for a broader and more complex involvement of companies in international economic flows. In such circumstances, focus on the international and global markets becomes inevitable. Each segment companies must adapt and evolve in accordance with such conditions. Marketing as an important activity of the company in selling products or services is also changing and expanding its activities in line with international market. This leads to the creation of an international marketing concept and system as a specific approac
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Al Rizky, Ahmad Arif, Muhammad Zainul Hakim, Jeroen Bobeldijk, and Trixi Winata. "INTRODUCING A LOCAL PRODUCT OF INDONESIA (SOFA FROM USED DRUM) TO EUROPEAN MARKET." International Journal of Applied Business and International Management 2, no. 1 (2017): 63–81. http://dx.doi.org/10.32535/ijabim.v2i1.4.

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International Marketing is a kind of activity business which can improve relationship between each country. Besides, international marketing also useful to fulfill of needed in each country by exporting or importing typical goods from each country and expand the market for Indonesia. CV Cahaya Mustika is a company which is trying to export a local product from Indonesia which is a Sofa made from used drum. According to company condition right now, CV Cahaya Mustika isn’t readiness to enter the international marketing because of the financial burden. So, with Nusantara Project that give a solut
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Eka, Albertus, Roberto J. Albuja Solis, Lea Voight, Nuriah Nuriah, Swe Swe Win, and Ashknani Kawther. "ENHANCE PROMOTION STRATEGIES CV UTERO GO INTERNATIONAL." International Journal of Applied Business and International Management 2, no. 1 (2017): 105–27. http://dx.doi.org/10.32535/ijabim.v2i1.6.

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With ongoing globalization, many business opportunities emerge all over the world. Operating business in one single country means to fail at exploiting additional profit from exporting one’s product or service globally. 
 The following report will analyst the business operations of the company Utero, a creative design agency, responsible for brand, design and consultant services and located in Indonesia. As the company is already very successful in their country of origin, they should start exporting their services to other countries, to grow and yield additional profit.
 In order to
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Tamer Cavusgil, S. "QUALITATIVE INSIGHTS INTO COMPANY EXPERIENCES IN INTERNATIONAL MARKETING RESEARCH." Journal of Business & Industrial Marketing 2, no. 3 (1987): 41–54. http://dx.doi.org/10.1108/eb006035.

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Ponomarenko, Roman. "THE EVALUATION OF MARKETING ASSETS INFLUENCE ON THE EFFECTIVENESS OF INTERNATIONAL COMPANIES." Management Theory and Studies for Rural Business and Infrastructure Development 38, no. 3 (2016): 281–94. http://dx.doi.org/10.15544/mts.2016.23.

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In the age of total dematerialization of global business the process of international company asset evaluation (especially its financial and managerial aspects) becomes more complex. Taking into account the modern economic context it is harder for professional marketers to asset the potential, strategic output of available company resource management and especially marketing activities. Therefore, this paper addresses the following problem: what are the key prospects of marketing asset usage in the modern strategic management and what is the degree of their influence on the effectiveness of in
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Vrtana, David, and Martina Gogolova. "Marketing strategy applied in the environment of an international company." SHS Web of Conferences 74 (2020): 01037. http://dx.doi.org/10.1051/shsconf/20207401037.

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The escalating trend of globalization makes enterprises increasingly adapt to the international environment. This can be seen as very demanding and diverse. However, there are many multinational corporations currently being active worldwide. Multicultural differences, either the impacts of the economic, political or legal environment can significantly affect the business scope of enterprises in a global environment. For example, gaining and maintaining a competitive advantage worldwide can be an advantage of global action. The subject of the article is an analysis of a company BHP Biliton, whi
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Conejero, Marco Antonio, and Marcos Fava Neves. "Green marketing & international networks: the Orsa Florestal case." Revista Ibero-Americana de Estratégia 5, no. 1 (2007): 75–85. http://dx.doi.org/10.5585/ijsm.v5i1.98.

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The certification of products and processes is a requirement from the U.S. and the European wood buyers. In order to attend this external market, Brazil has followed this tendency. A certification attests that the product is ecologically correct, that is, it comes from a well-managed forest, it’s socially fair and economically viable, besides complying all the sectorial valid laws. However, the green company is only capable to offer differentiated products for its consumers because it maintains entrepreneuring relationships for production and distribution of the articles with the required spec
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O’Brien, Justin. "Establishing a retro-marketing rental company." International Journal of Entrepreneurship and Innovation 19, no. 2 (2018): 125–33. http://dx.doi.org/10.1177/1465750318761647.

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‘Establishing a retro-marketing rental company: VW Kamper’ is a teaching case study primarily targeted for postgraduate and advanced undergraduate entrepreneurship, marketing and management students who are seeking to learn a range of small business start-up business planning and evaluation methods. The case draws theoretically on the brand revival characteristic framework of Brown, Kozinets and Sherry to consider the allure of renting a nostalgic Volkswagen (VW) campervan for a glamorous camping experience while relating some of the growing literature pertaining to the challenges faced by fem
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Andrade, Josmar, Kavita Miadaira Hamza, and Duarte Miguek Xara-Brasil. "Business Ethics: International Analysis of Codes of Ethics and Conduct." Revista Brasileira de Marketing 16, no. 1 (2017): 01–15. http://dx.doi.org/10.5585/remark.v16i1.3529.

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Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments, and relationships with other stakeholders, influencing company reputation and overall Marketing performance. The objective of this study is to analyze the differences in codes of ethics of the largest companies based in Brazil and in Portugal, given their cultural and linguistic similarities. Findin
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GALAKTIONOV, V. S. "THE EVOLUTION OF MARKETING: FROM THE INDUSTRIAL REVOLUTION TO DIGITALIZATION." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2, no. 6 (2020): 39–43. http://dx.doi.org/10.36871/ek.up.p.r.2020.06.02.006.

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The article focuses on the transformation of approaches to marketing during the XNUMXth and XNUMXst centuries. The concepts and main tasks of marketing, marketing mix are considered. The article describes the main milestones in the transformation of approaches to understanding marketing, ranging from the industrial revolution, when the main goal of the company was the extensive distribution of its products, to the formation of digital marketing. It emphasizes the importance of building multi-channel communication with the customer and analyzing consumer experience in communication with a produ
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Dissertations / Theses on the topic "Marketing of the international company"

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Awan, Anam ul Haq, and Shahzad Ali. "Regionalization and Marketing Mix Strategies of a company." Thesis, Halmstad University, School of Teacher Education (LUT), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-738.

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<p>Our study deals with the concept of regional trade blocs or open borders (Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The purpose of our study is to analyze the regionalization concept as company point of view and then its impact on the marketing mix strategies of a company operating in Nordic Region. To get the appropriate data for this, we studied a telecommunication company based in Norway and operating in Denmark and Sweden as well. We adopted the inductive approach and case study method, and our study is based on our research findings, on the basis of w
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Veselý, Tomáš. "Proposal for an international Marketing Strategy for a Selected Company." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403840.

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The master’s thesis analyses a selected company operating in the tourism industry. The company has customers from more than five countries and specialises in offering hotel services in the Giant Mountains, especially for Czech, Polish and German clients. The result of this thesis is an international marketing strategy that is in line with current trends in the hotel industry. The secondary objective is to segment current and potential customers by using Google Analytics when preparing international marketing strategy.
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Oldsberg, Julia, and Sven A. Svensson. "The internationalization of a sustainable water managing company." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1113.

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<p>This essay looks at the problem with the increasing water shortages in three different economic markets. This is done through the perspective of the sustainable water managing company EcoNova, who specializes in innovative water recycling technology for use in the residential development, commercial, marine, sports, tourism, mining and defence industries. Three countries were selected on a basis developed through the empirical findings, resulting in Brazil, China and Spain, where EcoNova’s systems could be successful. The empirical findings defined a number of criteria necessary for a succe
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Kwon, Mehyuk, and Lluis Costa. "INTERNATIONAL MARKETING STRATEGYOF INNOVATIVE COMPANIESFOR NEW MARKETS WITH CULTURAL DIFFERENCES : - Swedish Companies -." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4976.

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<p>Nowadays, companies should pay attention to improving competitive advantages such as innovation and internalization to get over the crisis. This paper shows the problems, in terms of ‘cultural differences’, which innovative and international companies could face during strategic marketing process in abroad. To overcome cultural differences and achieve success in different market, they could adapt their marketing strategies.</p><p>Therefore, the main purpose of this thesis is to understand how international established innovative companies overcame cultural differences through Strategic Mark
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Baghdadi, Waheed I. "The role of cross-cultural B2B relationship marketing : an investigation of Saudi Telecom Company (STC)." Thesis, University of Bedfordshire, 2013. http://hdl.handle.net/10547/315808.

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With the increasing expansion of companies into the global markets, Relationship Marketing (RM) has become more significant than ever, drawing to it the interest of scholars and the attention of practitioners. One aspect of the subject, which this research addresses, is the need to understand the nature and importance of relationships across cultures, since such understanding is critical to organizational expansion. The focus of this research is B2B relationship marketing, with cross-cultural marketing as a major component of analysis. Building on and extending relevant cross-cultural theories
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Šenková, Michaela. "Návrh změn marketingového mixu v mezinárodní poradenské společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443118.

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This diploma thesis is focused on the current state of the marketing mix of a chosen company focused on project management consulting. Solutions to improve the marketing mix of this company are proposed based on the results of marketing analyses of the external and internal environment of the company.
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Stakhariuk, Liudmyla. "Pracovní příležitosti a pracovní podmínky v call centru." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-149990.

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This thesis deals with the issue of job and working conditions in British call centers located in the third world countries (understood in developing countries and countries of the former Soviet Union). The aim of this thesis is to analyze the existing job opportunities and working conditions and the applied principles and practices of human resource management and marketing in the call center of the British International company Cupid plc in Ukrainian city Dnepropetrovsk, identify the problems and suggest solutions. The thesis is divided into eight chapters: organizing (explains the essence o
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Sklenářová, Petra. "Marketingová strategie vybrané mezinárodní společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443115.

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The diploma thesis deals with the marketing strategy of an international company. The theoretical part presents the characteristics of marketing and selected analyzes. The practical part analyzes the international company WABCO Holding Inc. and includes macro-environment and micro-environment analyzes and research. Finally, proposals compiled using the data obtained from analyzes and research are presented, representing measures to improve the company's marketing strategy.
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Hanáčková, Marie. "Expanze na zahraniční trhy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222408.

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The aim of this graduation thesis is to elaborate on the proposal of expansion into foreign markets for an engineering company. Included in the thesis are theoretical resources, an analysis of present cirkumstances of the company and its environment and an analysis of selected foreign markets with focus on the Austrian market. The last part of the thesis concerns the proposal and recommendation for the company on how to enter the Austrian market.
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Svoboda, Luděk. "Strategie vstupu zahraničního podniku na český trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223259.

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The aim of this master thesis is to consider appropriate solutions of entering the foreign market. After introducing of the company follow the external and internal analysis. The thesis proves a suitability of the target market, deals with a choice of the product portfolio. It also mentions and checks the expectations of new market’s behaviour. In the final part of the thesis we can find a proper suggestions for entering the target market, steps and measures, which the monitored company shouldn’t leave out.
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Books on the topic "Marketing of the international company"

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Bradley, Frank. Company attitude formation process in international markets: Conceptualisationand empirical test. Faculty of Commerce, University College Dublin. Centre for International Marketing studies, 1988.

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The global edge: How your company can win in the international marketplace. Simon and Schuster, 1986.

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Godley, Andrew. Selling the sewing machine around the world: Singer's international marketing strategies, 1850-1914. University of Reading, Dept. of Economics, 2000.

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Lee, Ook. ENI Company. Idea Group Pub., 1999.

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Bakker, Gerben. Selling French films on foreign markets: The international strategy of a medium-sized French film company, 1919-1938. European University Institute, 2001.

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Bakker, Gerben. Selling French films on foreign markets: The international strategy of a medium-sized French film company, 1919-1938. European University Institute, 2001.

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Seminar, on Marketing and International Research (1993 Brussels Belgium). Seminar on Marketing and International Research: Client company needs and research industry skills, can the gap be bridged? : Brussels (Belgium) 10th-12th March 1993. ESOMAR, 1993.

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Boltz, Dirk-Mario. Konstruktion von Erlebniswelten: Kommunikations- und Marketing-Strategien bei Camel und Greenpeace. Vistas, 1994.

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Badrinath, R. The SME and the export development company: A practical guide to forging long-term business relationships in the export sector. International Trade Centre UNCTAD/WTO, 1997.

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Barry, Lenson, ed. Multicultural marketing: Selling to the new America : position your company today for optimal success in the diverse America of tomorrow. NTC Business Books, 2001.

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Book chapters on the topic "Marketing of the international company"

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Gkarane, Sofia, Lenoudias Efstratios-Marinos, Chris A. Vassiliadis, and Yannis Vassiliadis. "Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_45.

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Behúnová, Annamária, Marcel Behún, and Juraj Tomeček. "Analysis of the Possibilities of Increasing the Efficiency of a Manufacturing Company Through the Application of an Innovative Marketing Strategy." In 5th EAI International Conference on Management of Manufacturing Systems. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-67241-6_33.

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Burgers, Willem. "Outside Your Company." In Marketing Revealed. Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230230873_19.

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Baker, Michael J. "The company: organising for marketing." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_19.

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Robinson, Mark L. "The Arrogant and Aloof Oil Company." In Marketing Big Oil. Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137388070_6.

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Baker, Michael J. "The Company: Organising for Marketing." In Marketing: An Introductory Text. Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_19.

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Peña, Nieves Arranz, and Juan Carlos Fernández de Arroyabe. "International Company Cooperation." In Business Cooperation. Palgrave Macmillan UK, 2002. http://dx.doi.org/10.1057/9780230554696_7.

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Schreiber, Ulrich. "International Company Taxation." In International Company Taxation. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-36306-1_1.

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Mortimer, John, and Brian Rooks. "Company Profiles." In The International Robot Industry Report. Springer Berlin Heidelberg, 1987. http://dx.doi.org/10.1007/978-3-662-13174-9_2.

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Lancaster, Geoff, and Paul Reynolds. "International Marketing." In Marketing. Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_14.

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Conference papers on the topic "Marketing of the international company"

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Lu, PingJun, and XiaoWen Huang. "Marketing Research for Motorola Company." In 2014 International Conference on Social Science (ICSS-14). Atlantis Press, 2014. http://dx.doi.org/10.2991/icss-14.2014.3.

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Lertkornkitja, Arunee, and Wari Chokelumlerd. "A MILESTONE IN SUCESSFUL FRANCHISOR OF MOLY-CARE CAR CARE COMPANY." In INTERNATIONAL CONFERENCE ON MARKETING. TIIKM, 2016. http://dx.doi.org/10.17501/icom.2016.4102.

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Forzoni, Leonardo, Claudio Buffagni, and Simone Guercini. "Educational Marketing Strategic Approach in a Diagnostic Imaging Company." In the 2018 International Conference. ACM Press, 2018. http://dx.doi.org/10.1145/3300942.3300954.

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Voronin, Aleksandr Sergeevich. "Internet marketing as a means of company profits increase." In IX International students' applied research conference. TSNS Interaktiv Plus, 2016. http://dx.doi.org/10.21661/r-81014.

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Shuai, Hong-Han, Chih-Ya Shen, Hsiang-Chun Hsu, et al. "Revenue maximization for telecommunications company with social viral marketing." In 2015 IEEE International Conference on Big Data (Big Data). IEEE, 2015. http://dx.doi.org/10.1109/bigdata.2015.7363886.

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Alexeevich, Stepanov Alexey, and Tettsoeva Ekaterina Muratovna. "Marketing foundation of branding of a freight-forwarding company." In 2010 International Conference on Management Science and Engineering (ICMSE). IEEE, 2010. http://dx.doi.org/10.1109/icmse.2010.5719935.

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Kurniawati, Nurfitri, Prahastiwi Utari, and Sudarmo. "Communication Marketing Company and Social Responsibility as Market Strengthening Strategy." In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007325301120116.

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Yang, Zhuofan, and Yong Shi. "Analysis on Marketing Ability and Financial Performance in Internet Company." In 2015 IEEE / WIC / ACM International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT). IEEE, 2015. http://dx.doi.org/10.1109/wi-iat.2015.50.

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Zhang, Shujuan, and Pauline Standon. "Notice of Retraction: Sale Team Evaluation and Improvement In Marketing Company." In 2009 International Conference on Management and Service Science (MASS). IEEE, 2009. http://dx.doi.org/10.1109/icmss.2009.5305031.

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Kamalova, Anara. "The Role and Importance of Social Marketing in the Economy." In International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.01161.

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Today one of the most important problems of the Kyrgyz economy is the involvement of business to the social issues of society and social marketing. The main goal of social marketing is to raise the company's image, because it can promote a brand by solving social problems. Also compliance with the principles of social marketing in activity provides the conditions for the creation of a positive image of a company, political party or a public figure. Despite the fact that global social marketing is growing rapidly, unfortunately, in Kyrgyzstan, it has not yet received adequate development and on
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Reports on the topic "Marketing of the international company"

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Rothstein, S. M., and J. M. Fang. Green marketing in the Massachusetts electric company retail competition pilot program. Office of Scientific and Technical Information (OSTI), 1997. http://dx.doi.org/10.2172/563841.

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Lee, Ji Yeong, and Kim K. P. Johnson. Identification with a Socially Responsible Apparel Company: Role of Cause-Related Marketing Strategy in Building Brand Loyalty. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-838.

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Seamount, Dan, and R. M. Bustin. Vitrinite reflectance analyses for Cook Inlet well cuttings from the following: Shell Oil Company Kustatan Ridge #1, Shell Oil Company Middle River State #1, Superior Oil Three Mile Creek State #1, Texas International Pet. Corp. Pretty Creek State #1. Alaska Division of Geological & Geophysical Surveys, 1998. http://dx.doi.org/10.14509/19124.

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CALS TEST NETWORK WRIGHT-PATTERSON AFB OH. Technical Publication Transfer Test Using Lockheed Missiles & Space Co., General Electric Company, and Rockwell International Produced Data: MIL-M-28001 (SGML) and MIL-D-28002 (Raster) Quick Short Test Report. Defense Technical Information Center, 1992. http://dx.doi.org/10.21236/ada313093.

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Price, L. L. Geological data and notes on the stratigraphy of the international minerals and chemical company's K 2 Shaft, and the sylvite company of Canada's No. 2 shaft, in the Esterhazy-Rocanville area, southeastern Saskatchewan. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 1985. http://dx.doi.org/10.4095/120016.

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Health hazard evaluation report: HETA-88-389-2147, International Salt Company, Avery Island, Louisiana. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control, National Institute for Occupational Safety and Health, 1991. http://dx.doi.org/10.26616/nioshheta883892147.

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Health hazard evaluation report: HETA-90-0391-2346, Morton International Chemical Company, Paterson, New Jersey. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevention, National Institute for Occupational Safety and Health, 1994. http://dx.doi.org/10.26616/nioshheta9003912346.

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1992 Environmental Summer Science Camp Program evaluation. The International Environmental Institute of Westinghouse Hanford Company. Office of Scientific and Technical Information (OSTI), 1993. http://dx.doi.org/10.2172/10182345.

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Health hazard evaluation report: HETA-87-435-1896, Wilbanks International Inc. (Adolph Coors Company), Hillsboro, Oregon. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control, National Institute for Occupational Safety and Health, 1988. http://dx.doi.org/10.26616/nioshheta874351896.

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Proposed amendment for Presidential Permit PP-63 and associated modifications to 500 kV international transmission line, Forbes, Minnesota to Manitoba, Canada Northern States Power Company. Final Environmental Assessment. Office of Scientific and Technical Information (OSTI), 1992. http://dx.doi.org/10.2172/10173781.

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