Log in

Relevant bibliographies by topics / Marketing of the international company / Journal articles

To see the other types of publications on this topic, follow the link: Marketing of the international company.

Journal articles on the topic 'Marketing of the international company'

Author: Grafiati

Published: 4 June 2021

Last updated: 6 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Marketing of the international company.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Mirković, Milena, and Dejana Kulina. "Marketing Communications as Important Segment of the Marketing Concept." ECONOMICS 4, no. 1 (2016): 165–80. http://dx.doi.org/10.1515/eoik-2015-0031.

Full text

Abstract:

Summary New frameworks operating at the international level have led to the need for a broader and more complex involvement of companies in international economic flows. In such circumstances, focus on the international and global markets becomes inevitable. Each segment companies must adapt and evolve in accordance with such conditions. Marketing as an important activity of the company in selling products or services is also changing and expanding its activities in line with international market. This leads to the creation of an international marketing concept and system as a specific approac

APA, Harvard, Vancouver, ISO, and other styles

2

Al Rizky, Ahmad Arif, Muhammad Zainul Hakim, Jeroen Bobeldijk, and Trixi Winata. "INTRODUCING A LOCAL PRODUCT OF INDONESIA (SOFA FROM USED DRUM) TO EUROPEAN MARKET." International Journal of Applied Business and International Management 2, no. 1 (2017): 63–81. http://dx.doi.org/10.32535/ijabim.v2i1.4.

Full text

Abstract:

International Marketing is a kind of activity business which can improve relationship between each country. Besides, international marketing also useful to fulfill of needed in each country by exporting or importing typical goods from each country and expand the market for Indonesia. CV Cahaya Mustika is a company which is trying to export a local product from Indonesia which is a Sofa made from used drum. According to company condition right now, CV Cahaya Mustika isn’t readiness to enter the international marketing because of the financial burden. So, with Nusantara Project that give a solut

APA, Harvard, Vancouver, ISO, and other styles

3

Eka, Albertus, Roberto J. Albuja Solis, Lea Voight, Nuriah Nuriah, Swe Swe Win, and Ashknani Kawther. "ENHANCE PROMOTION STRATEGIES CV UTERO GO INTERNATIONAL." International Journal of Applied Business and International Management 2, no. 1 (2017): 105–27. http://dx.doi.org/10.32535/ijabim.v2i1.6.

Full text

Abstract:

With ongoing globalization, many business opportunities emerge all over the world. Operating business in one single country means to fail at exploiting additional profit from exporting one’s product or service globally.  The following report will analyst the business operations of the company Utero, a creative design agency, responsible for brand, design and consultant services and located in Indonesia. As the company is already very successful in their country of origin, they should start exporting their services to other countries, to grow and yield additional profit. In order to

APA, Harvard, Vancouver, ISO, and other styles

4

Tamer Cavusgil, S. "QUALITATIVE INSIGHTS INTO COMPANY EXPERIENCES IN INTERNATIONAL MARKETING RESEARCH." Journal of Business & Industrial Marketing 2, no. 3 (1987): 41–54. http://dx.doi.org/10.1108/eb006035.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Ponomarenko, Roman. "THE EVALUATION OF MARKETING ASSETS INFLUENCE ON THE EFFECTIVENESS OF INTERNATIONAL COMPANIES." Management Theory and Studies for Rural Business and Infrastructure Development 38, no. 3 (2016): 281–94. http://dx.doi.org/10.15544/mts.2016.23.

Full text

Abstract:

In the age of total dematerialization of global business the process of international company asset evaluation (especially its financial and managerial aspects) becomes more complex. Taking into account the modern economic context it is harder for professional marketers to asset the potential, strategic output of available company resource management and especially marketing activities. Therefore, this paper addresses the following problem: what are the key prospects of marketing asset usage in the modern strategic management and what is the degree of their influence on the effectiveness of in

APA, Harvard, Vancouver, ISO, and other styles

6

Vrtana, David, and Martina Gogolova. "Marketing strategy applied in the environment of an international company." SHS Web of Conferences 74 (2020): 01037. http://dx.doi.org/10.1051/shsconf/20207401037.

Full text

Abstract:

The escalating trend of globalization makes enterprises increasingly adapt to the international environment. This can be seen as very demanding and diverse. However, there are many multinational corporations currently being active worldwide. Multicultural differences, either the impacts of the economic, political or legal environment can significantly affect the business scope of enterprises in a global environment. For example, gaining and maintaining a competitive advantage worldwide can be an advantage of global action. The subject of the article is an analysis of a company BHP Biliton, whi

APA, Harvard, Vancouver, ISO, and other styles

7

Conejero, Marco Antonio, and Marcos Fava Neves. "Green marketing & international networks: the Orsa Florestal case." Revista Ibero-Americana de Estratégia 5, no. 1 (2007): 75–85. http://dx.doi.org/10.5585/ijsm.v5i1.98.

Full text

Abstract:

The certification of products and processes is a requirement from the U.S. and the European wood buyers. In order to attend this external market, Brazil has followed this tendency. A certification attests that the product is ecologically correct, that is, it comes from a well-managed forest, it’s socially fair and economically viable, besides complying all the sectorial valid laws. However, the green company is only capable to offer differentiated products for its consumers because it maintains entrepreneuring relationships for production and distribution of the articles with the required spec

APA, Harvard, Vancouver, ISO, and other styles

8

O’Brien, Justin. "Establishing a retro-marketing rental company." International Journal of Entrepreneurship and Innovation 19, no. 2 (2018): 125–33. http://dx.doi.org/10.1177/1465750318761647.

Full text

Abstract:

‘Establishing a retro-marketing rental company: VW Kamper’ is a teaching case study primarily targeted for postgraduate and advanced undergraduate entrepreneurship, marketing and management students who are seeking to learn a range of small business start-up business planning and evaluation methods. The case draws theoretically on the brand revival characteristic framework of Brown, Kozinets and Sherry to consider the allure of renting a nostalgic Volkswagen (VW) campervan for a glamorous camping experience while relating some of the growing literature pertaining to the challenges faced by fem

APA, Harvard, Vancouver, ISO, and other styles

9

Andrade, Josmar, Kavita Miadaira Hamza, and Duarte Miguek Xara-Brasil. "Business Ethics: International Analysis of Codes of Ethics and Conduct." Revista Brasileira de Marketing 16, no. 1 (2017): 01–15. http://dx.doi.org/10.5585/remark.v16i1.3529.

Full text

Abstract:

Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments, and relationships with other stakeholders, influencing company reputation and overall Marketing performance. The objective of this study is to analyze the differences in codes of ethics of the largest companies based in Brazil and in Portugal, given their cultural and linguistic similarities. Findin

APA, Harvard, Vancouver, ISO, and other styles

10

GALAKTIONOV, V. S. "THE EVOLUTION OF MARKETING: FROM THE INDUSTRIAL REVOLUTION TO DIGITALIZATION." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2, no. 6 (2020): 39–43. http://dx.doi.org/10.36871/ek.up.p.r.2020.06.02.006.

Full text

Abstract:

The article focuses on the transformation of approaches to marketing during the XNUMXth and XNUMXst centuries. The concepts and main tasks of marketing, marketing mix are considered. The article describes the main milestones in the transformation of approaches to understanding marketing, ranging from the industrial revolution, when the main goal of the company was the extensive distribution of its products, to the formation of digital marketing. It emphasizes the importance of building multi-channel communication with the customer and analyzing consumer experience in communication with a produ

APA, Harvard, Vancouver, ISO, and other styles

11

Souchon, Anne L., Paul Hughes, Andrew M. Farrell, Ekaterina Nemkova, and João S. Oliveira. "Spontaneity and international marketing performance." International Marketing Review 33, no. 5 (2016): 671–90. http://dx.doi.org/10.1108/imr-06-2014-0199.

Full text

Abstract:

Purpose The purpose of this paper is to ascertain how today’s international marketers can perform better on the global scene by harnessing spontaneity. Design/methodology/approach The authors draw on contingency theory to develop a model of the spontaneity – international marketing performance relationship, and identify three potential moderators, namely, strategic planning, centralization, and market dynamism. The authors test the model via structural equation modeling with survey data from 197 UK exporters. Findings The results indicate that spontaneity is beneficial to exporters in terms of

APA, Harvard, Vancouver, ISO, and other styles

12

Hendrayani, Iin. "ANALISIS STRATEGI PEMASARAN PRODUK SMARTPHONEVIVO DI TELEMARCO PADA INTERNATIONAL PLAZA PALEMBANG." JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) 6, no. 1 (2021): 70–76. http://dx.doi.org/10.54077/jembatan.v6i1.53.

Full text

Abstract:

Research of marketing strategy of Vivo smartphone products has been done at Telemarco at the Palembang International Plaza (IP). The purpose of this study was to find out the marketing strategy of the Smartphone Vivo product at the Palembang International Plaza. This research is a type of descriptive research using the method of presenting qualitative data which is analyzed using the SWOT method by describing the object of research based on strengths, weaknesses, opportunities and threats. Data collection techniques are carried out by means of Library Research and Field Research through observ

APA, Harvard, Vancouver, ISO, and other styles

13

Bello, Daniel C., and Nicholas C. Williamson. "The American Export Trading Company: Designing A New International Marketing Institution." Journal of Marketing 49, no. 4 (1985): 60. http://dx.doi.org/10.2307/1251432.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Bello, Daniel C., and Nicholas C. Williamson. "The American Export Trading Company: Designing a New International Marketing Institution." Journal of Marketing 49, no. 4 (1985): 60–69. http://dx.doi.org/10.1177/002224298504900405.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Milovanovic, Goran, and Bojan Krstic. "Linguistic problems in international marketing: Company experiences in the Chinese market." Marketing 44, no. 3 (2013): 264–73. http://dx.doi.org/10.5937/markt1303264m.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Obolenska, Tatiana, Inna Shatarska, and Yegor Shevtsov. "The use of the “Rational” system of global marketing communications in management of international enterprises." Problems and Perspectives in Management 17, no. 3 (2019): 14–30. http://dx.doi.org/10.21511/ppm.17(3).2019.02.

Full text

Abstract:

The modern system of global marketing communications is not ideal, that is why management of international enterprises needs to use creativity in their attempts to predict the results of the marketing activities. They often fail in forecasting, because specialists do not have necessary practical models and data. The article deals with the questions of developing a model of the “rational” system of global marketing communications, which will be ready for the implementation into managerial processes of the Ukrainian firms. The model in the research is based on one-factor and multi-factor equatio

APA, Harvard, Vancouver, ISO, and other styles

17

Птащенко, Олена Валеріївна. "МІЖНАРОДНИЙ МАРКЕТИНГ ВИСОКИХ ТЕХНОЛОГІЙ ТА ЙОГО ВЗАЄМОЗВ'ЯЗОК З ІНТЕГРАЦІЄЮ ТА ГЛОБАЛІЗАЦІЄЮ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 123, № 3 (2019): 68–78. http://dx.doi.org/10.30857/2413-0117.2018.3.6.

Full text

Abstract:

The paper seeks to explore the principal features of international high technology marketing in their relationship with the processes of globalization and integration. It is estimated that international marketing is a separate vector of a company activity, subject to its access to foreign markets, which involves a system of planning, implementation, monitoring and performance evaluation as to the effects on the multinational market environment and adaptation to it by the company which operates in more than one country. The paper focuses on the relationship between globalization of internationa

APA, Harvard, Vancouver, ISO, and other styles

18

Irwin, Richard L., Tony Lachowetz, and John Clark. "Cause-related sport marketing: Can this marketing strategy affect company decision-makers?" Journal of Management & Organization 16, no. 4 (2010): 550–56. http://dx.doi.org/10.5172/jmo.2010.16.4.550.

Full text

Abstract:

AbstractIn an effort to sustain social responsibility initiatives, cause related marketing (CRM) has become more prevalent in the corporate marketing toolbox, due to the benefits realized by the sponsoring company, such as switching behavior by a desired consumer segment. The utilization of cause related sport marketing (CRSM) has also increased, as corporate entities position firms with high profile sport entities to obtain certain objectives. Little research has examined the impact of such programs on key business stakeholders, which this survey study attempts to address. Analysis of Varianc

APA, Harvard, Vancouver, ISO, and other styles

19

Walters, Peter G. P., and Leslie Yip Sai-Chung. "Wah Hoi Industrial Company." Entrepreneurship Theory and Practice 22, no. 3 (1998): 87–99. http://dx.doi.org/10.1177/104225879802200305.

Full text

Abstract:

The changing environment faced by Hong Kong-based entrepreneurs undertaking production in southern China provides the broad context for the Wah Hoi case. Since starting production in Guangdong province in 1988, Wah Hoi has grown rapidly. However, in the mid-1990s, the founder and owner of Wah Hoi, Mr. Fred Mok, has to address a number of problems. These include a need to re-evaluate several joint venture agreements; pressures from cost inflation and regulatory changes in China; a tough competitive environment in overseas markets; and policy issues relating to Wah Hoi's international marketing

APA, Harvard, Vancouver, ISO, and other styles

20

Птащенко, О. В., and В. А. Вовк. "Tourist enterprise marketing complex: international and national aspect." ВІСНИК СХІДНОУКРАЇНСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ імені Володимира Даля, no. 3 (267) (April 10, 2021): 124–27. http://dx.doi.org/10.33216/1998-7927-2021-267-3-124-127.

Full text

Abstract:

The main features of the marketing complex for the enterprises of the tourist branch are considered in the article. In a market economy, the concept of marketing, as part of improving enterprise management, becomes an integral part of its activities. With the help of a number of controlled marketing variables, business entities can influence customers, stimulate them, encouraging them to certain, desirable for the company actions in the market until the purchase. One of the elements of the marketing complex is the brand. Increasingly, it is important to use it as one of the most im

APA, Harvard, Vancouver, ISO, and other styles

21

Parmar, Jitesh. "Marketing of Food Brand Globally: A Case of Vimal Agro Private Limited." South Asian Journal of Business and Management Cases 5, no. 1 (2016): 82–87. http://dx.doi.org/10.1177/2277977916636275.

Full text

Abstract:

Companies that wish to operate internationally need to understand different cultures. Successful brands, like McDonalds, are easily recognized all over the world. While many products of successful global brands are marketed in a consistent manner, there is a need for these companies to understand regional differences. Organizations must accept these differences to succeed in different parts of the world. The present case concerns Vimal Agro Private Limited, Bardoli (India), a food processing company, with a special focus on brand Swad. Promotional activities conducted by the company at local a

APA, Harvard, Vancouver, ISO, and other styles

22

Racela, Olimpia C., and Amonrat Thoumrungroje. "International market expansion of “Jintan Nude” in Thailand." Emerald Emerging Markets Case Studies 2, no. 4 (2012): 1–10. http://dx.doi.org/10.1108/20450621211256265.

Full text

Abstract:

Subject area International marketing, new product development, international business expansion, small business management. Study level/applicability This case is intended for senior undergraduate or graduate MBA students taking a course in international business, international marketing, or small business management. Case overview Thai Jintan Company Limited (Thai Jintan) is a medium-sized importer, distributor, and marketer of premium confectionery and health care products in Thailand with the exclusive distribution arrangements of Morishita Jintan Company Limited (Morishita), one of Japan's

APA, Harvard, Vancouver, ISO, and other styles

23

G. Goncharuk, Anatoliy, and Maryna Getman. "Benchmarking to improve a strategy and marketing in pharmaceuticals." Benchmarking: An International Journal 21, no. 3 (2014): 364–85. http://dx.doi.org/10.1108/bij-06-2012-0041.

Full text

Abstract:

Purpose – The paper is devoted to benchmark strategic ideas, organizational culture, marketing business processes and key marketing performance measures of the pharmaceutical companies that operate on Ukrainian pharma market in order to determine the best practices and possibilities of their use for the purpose of improving performance outcomes of companies participating in the research. Design/methodology/approach – The AllFusion Process Modeler 7 software was used for processes modeling. The Balanced Scorecard Designer software was used to create balanced scorecard. The classifier of process

APA, Harvard, Vancouver, ISO, and other styles

24

Tanasiichuk, Alona, Olha Hromova, Svetlana Kovalchuk, Iryna Perevozova, and Oleg Khmelevskyi. "Scientific and Methodological Approaches to the Evaluation of Marketing Management of Enterprises in the Context of International Diversification." European Journal of Sustainable Development 9, no. 3 (2020): 349. http://dx.doi.org/10.14207/ejsd.2020.v9n3p349.

Full text

Abstract:

Marketing management of business activities in the context of international diversification involves the construction of an appropriate system of information gathering, study of foreign markets, planning, implementation and control of the marketing program, risk and profit assessment, effectiveness of marketing decisions, development of marketing strategy of the enterprise, which allows obtaining the maximum positive result with minimal marketing costs. In this study, further development of scientific and methodological approaches to determining the state of marketing management of the activit

APA, Harvard, Vancouver, ISO, and other styles

25

Yonathan, Felix Calvany, Ijlal Setyoviyon, Annisa Alifa Khair, Muhammad Khusni Mubarrok, and Najihah Binti Rosli. "DEVELOPING MARKETING STRATEGY OF PT ANGKASA DWI UTAMA TO AMERICA." International Journal of Applied Business and International Management 2, no. 3 (2018): 71–85. http://dx.doi.org/10.32535/ijabim.v2i3.23.

Full text

Abstract:

PT. Angkasa Dwi Utama, our company has two subsidiaries convinced backpackerjalanjalan.com and tour and travel of Putra Hadi. As we know traveling increasingly in demand by many people and society, but foreigners who are have travelling hobbies, our company can provide tours to several countries in Asia but our company is more concerned to travel in Indonesia. Indonesia has many beautiful spots around the country, but these spots are not published well to the other country. Because of that we use online media for promotion of our business and the hidden beautiful spots in Indonesia, we use web

APA, Harvard, Vancouver, ISO, and other styles

26

Hoetama, Bobby, Dul Bahadur Bhandari, Christiono Victoria, et al. "ENHANCING BUSINESS PERFORMANCE FOR CV. COOL CLEAN." International Journal of Applied Business and International Management 2, no. 1 (2018): 23–35. http://dx.doi.org/10.32535/ijabim.v2i1.2.

Full text

Abstract:

As the globalization era continues to grow, many new businesses are emerging worldwide. Business operations in one country mean failing to capitalize on the added advantage of taking a lot of customers.The following report will interpret the business operations of a clean cv company, a company that produces wet tissue for gallon mineral water and wet tissue to clean hands in restaurants, the company is located in Indonesia. Because this company has been very successful in their home country, and we from the students will make this company more known throughout Indonesia, especially in Sumatra

APA, Harvard, Vancouver, ISO, and other styles

27

Liu, Gordon, Meng-Shan Sharon Wu, Wai Wai Ko, Cheng-Hao Steve Chen, and Yantai Chen. "Cause-related marketing." International Marketing Review 37, no. 4 (2019): 713–34. http://dx.doi.org/10.1108/imr-04-2019-0114.

Full text

Abstract:

Purpose Cause-related marketing (CRM) focuses on the use of marketing tools to publicize a firm’s corporate social responsibility (CSR) activities. Drawing on legitimacy theory, the purpose of this paper is to investigate the impact of CRM-led CSR in international business-to-business (B2B) markets. In particular, the authors examine the relationship between supplier CRM-led philanthropic CSR reputation and foreign customer business engagement in an international B2B setting. The authors also test how the foreign customer’s host-country sustainable development level moderates this relationship

APA, Harvard, Vancouver, ISO, and other styles

28

Hvala, Joanne, Anne C. Perry, and Jean J. Boddewyn. "General Electric Trading Company:." Journal of Global Marketing 3, no. 4 (1990): 7–32. http://dx.doi.org/10.1300/j042v03n04_02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Krivolutsky, Yuriy. "Marketing concept of promotion’s management of Russian civil helicopters on international markets." Scientific notes of the Russian academy of entrepreneurship 19, no. 1 (2020): 146–53. http://dx.doi.org/10.24182/2073-6258-2020-19-1-146-153.

Full text

Abstract:

This article shows that international multilayer market segmentation of civil helicopters is the base marketing concept for the company, which develops and produces civil helicopters. Implementation of the concept would likely assist the Russian helicopters’ markets widening, own production development and technological update.

APA, Harvard, Vancouver, ISO, and other styles

30

Katsikeas, Constantine, Leonidas Leonidou, and Athina Zeriti. "Revisiting international marketing strategy in a digital era." International Marketing Review 37, no. 3 (2019): 405–24. http://dx.doi.org/10.1108/imr-02-2019-0080.

Full text

Abstract:

Purpose The purpose of this paper is to explore the opportunities and challenges facing firms in this new digital era concerning their international marketing strategy and examine how international marketing practices can be revisited in the light of these developments. Consideration is given to a range of relevant issues involved in the design and deployment of effective international marketing strategies using internet-enabled technologies. Such factors relate to internal company requirements, the external environmental situation, foreign market selection and entry, international marketing m

APA, Harvard, Vancouver, ISO, and other styles

31

Gunawan, Danny N., Ahmad Ihza Nailul F, Nicko Andrianto, and Wendy Schoonderbeek. "ENHANCING BUSINESS PERFORMANCE OF CV. BERKAT ANUGERAH MALANG USING ONLINE MARKETING STRATEGIES." International Journal of Applied Business and International Management 2, no. 1 (2017): 82–104. http://dx.doi.org/10.32535/ijabim.v2i1.5.

Full text

Abstract:

CV. Berkat Anugerah is the company focussed on Packaging and Bottling industry. After the identification of the factors concerning the internal and external factors on the company. the repair was undertaken as well as an increase in the company's strategy. the latest strategy is integrated with various concepts in business management. the latest strategy developed at the company's focus to enter international markets especially in the Asian region. Improving Exposure, Adding the Target Markets, and Use Personal Seller On Abroad. the strategy drawn up by various considerations such as a competi

APA, Harvard, Vancouver, ISO, and other styles

32

M. Taraniuk, Leonid, Denys S. Kobyzskyi, and Mark Thomson. "Estimation of the marketing potential of industrial enterprises in the period of re-engineering of business processes." Problems and Perspectives in Management 16, no. 2 (2018): 412–23. http://dx.doi.org/10.21511/ppm.16(2).2018.37.

Full text

Abstract:

Activity of business entities requires a constant increase in the level of their economic potential and the level of competitiveness of the products on the market. This task can be fulfilled provided the concept of constant economic growth is formed in the activity of enterprises, which can be implemented through the management of changes in the economic activity of enterprises. One of the components is the marketing activity, which plays one of the leading roles in shaping the sustainable development of an industrial enterprise when carrying out transformational changes in its activity. These

APA, Harvard, Vancouver, ISO, and other styles

33

Gong, Shiyang, Juanjuan Zhang, Ping Zhao, and Xuping Jiang. "Tweeting as a Marketing Tool: A Field Experiment in the TV Industry." Journal of Marketing Research 54, no. 6 (2017): 833–50. http://dx.doi.org/10.1509/jmr.14.0348.

Full text

Abstract:

Many businesses today have adopted tweeting as a new form of product marketing. However, whether and how tweeting affects product demand remains inconclusive. The authors explore this question using a randomized field experiment on Sina Weibo, the top tweeting website in China. The authors collaborate with a major global media company and examine how the viewing of its TV shows is affected by (1) the media company's tweets about its shows, and (2) recruited Weibo influentials’ retweets of the company tweets. The authors find that both company tweets and influential retweets increase show viewi

APA, Harvard, Vancouver, ISO, and other styles

34

Lisjak, Monika, Andrea Bonezzi, and Derek D. Rucker. "How Marketing Perks Influence Word of Mouth." Journal of Marketing 85, no. 5 (2021): 128–44. http://dx.doi.org/10.1177/0022242921991798.

Full text

Abstract:

This research illustrates how marketing perks can be leveraged to spur WOM. Specifically, this research introduces a previously overlooked yet practically relevant dimension on which perks differ: “contractuality,” defined as the extent to which consumers perceive a perk to be conditional on specific behaviors and contingencies dictated by a company. Importantly, consumers can perceive the exact same perk as more versus less contractual depending on the way it is conferred, structured, or framed. This research demonstrates that low-contractuality perks can be more effective than high-contractu

APA, Harvard, Vancouver, ISO, and other styles

35

Karaduman, Ilkay, and Ovais Vohra. "International Marketing in Crises Situation in Turkey." World Journal of Business and Management 1, no. 1 (2015): 1. http://dx.doi.org/10.5296/wjbm.v1i1.7729.

Full text

Abstract:

<p>This research study is conducted with the primary aim of exploring effective marketing strategies in times of crisis; using Turkey as a case study. The purpose of current study is to assess the crisis situation prevailed in Turkey The study focus on the crises situation in Turkey and recommend the number of different marketing strategies for Turkish companies in order to retain their market share in crises situation.</p><p>Turkey is the growing economy however bigger challenges still persist. Current account deficits are still looming large on Turkey with financial turmoil

APA, Harvard, Vancouver, ISO, and other styles

36

Singh, Ramendra, Pramod Paliwal, and Sanjay Sakariya. "Prabhar Oil Company, and distribution challenges in the Indian lubricants industry." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–14. http://dx.doi.org/10.1108/20450621111110672.

Full text

Abstract:

Subject area Marketing-managing customer relationship, market positioning, target marketing, product strategy, distribution, retailing and supply chain management, integrated marketing communications. Study level/applicability Undergraduate and graduate students in international marketing; business administration; strategic decision making and general management courses. Case overview The case study focuses on the current scenario within the Indian automotive lubricants industry, in order to provide an understanding of the marketing challenges, especially in retailing and distribution, faced b

APA, Harvard, Vancouver, ISO, and other styles

37

Ahmed, Jashim Uddin, Hafiza Sultana, and Anisur R. Faroque. "Eastern Housing Limited: Marketing Strategies of a Real Estate Company in Bangladesh." Vision: The Journal of Business Perspective 21, no. 1 (2017): 86–92. http://dx.doi.org/10.1177/0972262916686630.

Full text

Abstract:

The case study investigates the key competitive advantages, marketing strategies, opportunities and challenges of Eastern Housing Limited (EHL), the oldest and largest company in the real estate industry of Bangladesh. EHL was created in 1964 as a private limited company to reduce the housing problems of Dhaka, Bangladesh. Over the last 50 years, EHL has successfully completed many large land and flat projects and gradually became the pioneer in the private housing industry of the country. The company strives for continuous improvement by focusing on marketing strategies, such as shifting its

APA, Harvard, Vancouver, ISO, and other styles

38

Blery, Evangelia K., and Loukas Antoniades. "Marketing Chewing Gum: A Case Study of a Cypriot Company." Journal of Food Products Marketing 16, no. 4 (2010): 337–49. http://dx.doi.org/10.1080/10454446.2010.509227.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Paxton, Michael J. "Company study: managing mature markets." Journal of Consumer Marketing 8, no. 3 (1991): 63–67. http://dx.doi.org/10.1108/07363769110035090.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Щепеткова and D. Shchepetkova. "The Role of Cross-cultural Analysis in Choosing the International Marketing Strategy of Adaptation or Standardization." Economics of the Firm 2, no. 3 (2014): 54–58. http://dx.doi.org/10.12737/2497.

Full text

Abstract:

Nowadays most of the companies successfully sell goods by crossing the borders of the domestic country. However international corporations often face problems, connected with cultural differences in consumer behavior as well as distinctions in their perception of foreign products. Thus, for achieving the success on the international markets, a company should take precise actions before launching a new product, selecting appropriate marketing strategies and carrying out cross-cultural marketing research.

APA, Harvard, Vancouver, ISO, and other styles

41

Townsend, Janell D., Sengun Yeniyurt, Z. Seyda Deligonul, and S. Tamer Cavusgil. "Exploring the Marketing Program Antecedents of Performance in a Global Company." Journal of International Marketing 12, no. 4 (2004): 1–24. http://dx.doi.org/10.1509/jimk.12.4.1.53215.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Silva, Paulino, Bryan K. Temple, Mirja Kälviäinen, et al. "International Innovation Camps." Industry and Higher Education 26, no. 4 (2012): 309–15. http://dx.doi.org/10.5367/ihe.2012.0110.

Full text

Abstract:

A two-week workshop was held in Finland during February 2010 and again in Glasgow in February 2011. The events were sponsored by the European Lifelong Learning programme. Students from Portugal, Cyprus, the Czech Republic, Finland and the UK were placed in multicultural teams of five. Each team had two product designers, one graphic designer, one financial and one marketing student. They were set the task of devising new product ideas for a local company and they had two weeks in which to do it. These intensive workshops comprised lectures and practice sessions as well as ideation sessions for

APA, Harvard, Vancouver, ISO, and other styles

43

Santika, Bhisma Maha, Chrissant Dea Arini, Wenseslaus Salivian K, et al. "THE STRATEGY OF REACHING THE INTERNATIONAL MARKET SHARE FOR PT. HILDAN FATHONI INDONESIA." International Journal of Applied Business and International Management 2, no. 2 (2018): 26–46. http://dx.doi.org/10.32535/ijabim.v2i2.11.

Full text

Abstract:

PT. Hildan Fathoni Indonesia is a company that has two product lines, such as product safety, product and crafts. As the company does not yet have the experience in terms of export products. Therefore, a much-needed strategy to sell the company's products with the scale Internatioal. PT. Hildan Fathoni makes the United States as a target market. its marketing strategy using articles and YouTube with the title that is effetive and in accordance with the research that's been done.

APA, Harvard, Vancouver, ISO, and other styles

44

Muminova, Nargiza. "PRINCIPLES OF INTERNATIONAL MARKETING IN THE FORMATION OF DEMAND FOR TEXTILE PRODUCTS." INNOVATIONS IN ECONOMY 4, no. 1 (2021): 70–76. http://dx.doi.org/10.26739/2181-9491-2021-1-10.

Full text

Abstract:

The article examines the principles and methods of international marketing in the formation of demand for textiles, and also analyzes the author’s methodological approaches.The purpose of the study is to develop and implement marketing principles based on international standards in the formation of demand for textile products in the national market.Scientific novelty of the research:1. On the basis of marketing research, consumer demand for textile products was studied and recommendations were given for the production of products in accordance with the needs of the consumer market;2. On the ba

APA, Harvard, Vancouver, ISO, and other styles

45

Sutter, Mariana Bassi, Maria Laura Ferranty MacLennan, Carolina Cristina Fernandes, and Moacir Miranda de Oliveira Jr. "Country of Origin Image and Foreign Markets Strategy: Analysis of the Brazilian Cosmetics Company Natura." Revista Brasileira de Marketing 14, no. 3 (2015): 393–406. http://dx.doi.org/10.5585/remark.v14i3.2834.

Full text

Abstract:

This study investigates the use of country of origin image (COI) by an emerging market multinational (EMMN) on their internationalization process.To this end, we integrateCOIliteraturewith the attributes that make up Brazils image abroad.This study conducts aqualitative and descriptive approach using the single case study on the case of the Brazilian company Natura CosmticosS.A. Caseanalysis,relying on discourse analysis, allowed us to find out that the company uses COI as part of its international strategy; COI attributes can be used positively by an EMMN and might contribute to their image a

APA, Harvard, Vancouver, ISO, and other styles

46

Jussani, Ailton Conde, Eduardo Pinheiro Gondim de Vasconcellos, James Terence Coulter Wright, and Celso Cláudio de Hildebrand e. Grisi. "Marketing internationalization: influence factors on product customization decision." RAUSP Management Journal 53, no. 4 (2018): 555–74. http://dx.doi.org/10.1108/rausp-07-2018-0043.

Full text

Abstract:

Purpose Studies about product customization decision are especially relevant for organizations that decide opening a subsidiary overseas. This scenario requires the company to decide which products should be customized and which products should be standardized when selling products in international markets. The main purpose of this paper is to identify which factors influence the decisions on the customization of industrial products and consumer products to a particular country in the marketing function of a global company. Design/methodology/approach To do so, a literature review was conducte

APA, Harvard, Vancouver, ISO, and other styles

47

Cr, Rajan, Swaminathan T.N., and Uma Rao Ganduri. "Mission K-54: turning around the US$3bn Indian auto major – Ashok Leyland." Emerald Emerging Markets Case Studies 9, no. 1 (2019): 1–26. http://dx.doi.org/10.1108/eemcs-01-2019-0015.

Full text

Abstract:

Learning outcomes Learning outcomes are eliminating usual options for a turnaround, understanding how organizations can respond to adverse industry /market changes through cost and productivity management, managing strategic cost control turnaround deployed across a company, turning a huge threat into an opportunity and the role of leadership in driving strategic cost management and importance of internal communication and buy-in for a successful implementation. Case overview/synopsis Ashok Leyland Ltd. is the 2nd largest manufacturer of commercial vehicles in India, the 4th largest manufactur

APA, Harvard, Vancouver, ISO, and other styles

48

Nugraha, Idzhar Jaya, Akhmad Riyadi Wastra, and Lilis Imamah Ichdayati. "STRATEGI PENANGANAN RISIKO OPERASIONAL PEMASARAN PRODUK TEH CELUP HIJAU WALINI PADA INDUSTRI HILIR TEH PT PERKEBUNAN NUSANTARA VIII, BANDUNG, JAWA BARAT." AGRIBUSINESS JOURNAL 11, no. 2 (2019): 100–115. http://dx.doi.org/10.15408/aj.v11i2.11838.

Full text

Abstract:

Tea is an Indonesian excellent product that has been recognized worldwide. Indonesia is the seventh best tea producer which have international market potential.Therefore Tea Indonesia is expected to take advantage on existing opportunities from downstream industry of tea. The one of stated-owned plantation company who have downstream industry of tea is PT Perkebunan Nusantara VIII. Walini’s tea is a one famous brand product for this company. The development downstream industry of tea PTPN VIII is faced with yet achieved the expected sales. Amount of cost operational marketing and sales are ind

APA, Harvard, Vancouver, ISO, and other styles

49

Nugraha, Idzhar Jaya, Akhmad Riyadi Wastra, and Lilis Imamah Ichdayati. "STRATEGI PENANGANAN RISIKO OPERASIONAL PEMASARAN PRODUK TEH CELUP HIJAU WALINI PADA INDUSTRI HILIR TEH PT PERKEBUNAN NUSANTARA VIII, BANDUNG, JAWA BARAT." AGRIBUSINESS JOURNAL 12, no. 1 (2019): 11–26. http://dx.doi.org/10.15408/aj.v12i1.11847.

Full text

Abstract:

Tea is an Indonesian excellent product that has been recognized worldwide. Indonesia is the seventh best tea producer which have international market potential.Therefore Tea Indonesia is expected to take advantage on existing opportunities from downstream industry of tea. The one of stated-owned plantation company who have downstream industry of tea is PT Perkebunan Nusantara VIII. Walini’s tea is a one famous brand product for this company. The development downstream industry of tea PTPN VIII is faced with yet achieved the expected sales. Amount of cost operational marketing and sales are ind

APA, Harvard, Vancouver, ISO, and other styles

50

Prisgunanto, Ilham. "IMPLEMENTASI PROMOSI BAURAN KOMUNIKASI PEMASARAN KARTU KREDIT DI INDONESIA (Studi Deskriptif Bank Mandiri, HSBC, Citibank, BCA dan BNI)." Commed : Jurnal Komunikasi dan Media 2, no. 2 (2018): 106. http://dx.doi.org/10.33884/commed.v2i2.473.

Full text

Abstract:

Credit cards are one of the most familiar payment tools for information society. They used integrated marketing communications method to get new costumers. They prepared this method to market expansion. Intergrated marketing communication depend on understanding of company about marketing of communication. This research aims to explore implementation of used integrated marketing communications. This research used theory of marketing communication, theory of integrated marketing communications, promotion and marketing plan. This reaearch method is qualitative descriptive. They collected data fr

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!