Relevant bibliographies by topics / Marketing on Facebook

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing on Facebook'

Author: Grafiati
Published: 4 June 2021
Last updated: 5 February 2022

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Journal articles on the topic "Marketing on Facebook"

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Bansal, Shweta, and Ipshita Bansal. "Leveraging Facebook For Marketing Campaigns." Journal of Advances and Scholarly Researches in Allied Education 15, no. 9 (2018): 86–91. http://dx.doi.org/10.29070/15/57922.

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Baglione, Stephen L., Talha Harcar, and John Spillan. "Turkish students’ perceived relevance of Facebook as a marketing tool." Journal of Information, Communication and Ethics in Society 15, no. 2 (2017): 125–44. http://dx.doi.org/10.1108/jices-08-2016-0027.

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Purpose The purpose of this paper is to explore Turkish students’ perceived relevance of Facebook, the value of Facebook advertisements and the ethics of Facebook targeting users with advertisements. Design/methodology/approach Latent class cluster analysis is estimated to determine whether segments exist and whether covariates differ among segments. Findings Segments differ on Facebook relevance and advertisement targeting ethics and usefulness and the covariates gender, hours spent on Facebook during the week and personality. The segment that finds Facebook most relevant and uses it the most
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Siemieniuk, Nina, and Agnieszka Zalewska-Bochenko. "Facebook a marketing ekonomiczny." Zarządzanie Mediami 6, no. 2 (2018): 103–13. http://dx.doi.org/10.4467/23540214zm.18.008.9072.

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Hildebrandt, Tilo. "Facebook & Google." Der Betriebswirt: Volume 57, Issue 4 57, no. 4 (2016): 24–29. http://dx.doi.org/10.3790/dbw.57.4.24.

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Die Bedeutung der großen Marketingplattformen nimmt stetig zu; inzwischen haben die meisten Unternehmen erkannt, dass diese im Hinblick auf ihre Marketing-Strategie viele Potenziale bereithalten. Eine besondere Rolle nehmen hier das soziale Netzwerk „Facebook“ und die Suchmaschine „Google“ ein. Der Beitrag „Facebook und Google. Wie Community und Suchportal in das Web-Business integriert werden“ von Prof. Dr. Tilo Hildebrandt, Geschäftsführer der DTH Beratungs- und Beteiligungs GmbH, stellt die Möglichkeiten dar, wie Unternehmen Facebook und Google für ihren Erfolg im Web nutzen können. Zunächs
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B, Dr Jignesh. "Facebook as Tool of Marketing in the Era of Digital Marketing." International Journal of Psychosocial Rehabilitation 24, no. 5 (2020): 957–64. http://dx.doi.org/10.37200/ijpr/v24i5/pr201768.

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Jupowicz-Ginalska, Anna, Iwona Leonowicz-Bukała, and Andrzej Adamski. "Polish Nationwide Catholic Opinion-Forming Weeklies on Facebook—A Marketing Perspective." Religions 11, no. 5 (2020): 246. http://dx.doi.org/10.3390/rel11050246.

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The main focus of this paper is on the marketing approach of the use of Facebook by the Polish nationwide Catholic opinion-forming weeklies. The aim of the research is to analyse how the selected media use Facebook (FB) to create a media product, distribute, price and communicate its content (including self-promotional activities). The Facebook profiles of five weeklies were analysed: Gość Niedzielny, Niedziela, Przewodnik Katolicki, Idziemy and Tygodnik Rodzin Katolickich Źródło. Three research methods were chosen: literature review on marketing use of Facebook by traditional media, the case
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Chamorro-Mera, Antonio, F. Javier Miranda, and Sergio Rubio. "Facebook as a Marketing Tool." International Journal of Virtual Communities and Social Networking 6, no. 4 (2014): 14–28. http://dx.doi.org/10.4018/ijvcsn.2014100102.

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Social networks are one of the more notable sociological phenomena of the last years. Moreover, its apparition and acceptance by majority of the citizens also suppose an important challenge for the firms. Social networks are a new and relevant channel of communication and interaction with their consumers. For this, firms have to create their own place in the social network and actively manage the content that shares and the dialogue that is supported by their followers. In the first part of this paper, the authors explain the creation of an index to evaluate the presence of the companies in th
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Schnack, Dirk. "Marketing über Facebook und Co." Der Hausarzt 49, no. 13 (2012): 58–59. http://dx.doi.org/10.1007/s15200-012-0720-2.

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Leung, Xi Yu, and Seyhmus Baloglu. "Hotel Facebook marketing: an integrated model." Worldwide Hospitality and Tourism Themes 7, no. 3 (2015): 266–82. http://dx.doi.org/10.1108/whatt-03-2015-0011.

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Purpose – The aim of this paper is to examine the underlying consumer behavior model of Facebook marketing for hotels, including the determinants, the process and the consequences of hotel Facebook marketing, as Facebook – the most popular social media platform – has become an important marketing tool for hotels. Design/methodology/approach – The study proposed an integrated model consisting of antecedents and consequences of Facebook marketing based on both marketing and social psychology theories. A pseudo hotel Facebook page was created and an online survey was conducted to collect data. St
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Ahmed, Tanveer, and Azrin Saeed. "The Impact of Social Media Marketing on Urban Youth’s Brand Loyalty: Through Facebook Marketing." International Journal of Entrepreneurial Research 4, no. 1 (2021): 10–19. http://dx.doi.org/10.31580/ijer.v4i1.1697.

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Social media being established as an effective medium of communication, marketers now highly focus on social media marketing create brand awareness and institute brand loyalty. Considering social media is the most popular among the urban youth of the country and Facebook being most popular social media site, this study is thus designed in order to identify the impact of Facebook marketing on urban youth’s brand loyalty. Information was derived by conducting a validated questionnaire with a sample of 306 people which was further evaluated through regression analysis. It was found night time, 08
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Dissertations / Theses on the topic "Marketing on Facebook"

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Karasová, Eva. "Facebook a marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-151522.

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The main aim of this thesis is to verify the suitability of the use of Facebook as the main tool of communication mix within a specific marketing campaign. Individual Facebook applications will be analyzed and provide the basis for the practical part of the work. On this basis, the project consists of using social networking site Facebook for a particular company and will subsequently be analyzed in two campaigns that take place on the social network. The analysis will be carried out market research among potential customers of the company. The analysis of the results of research respondents r
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Husa, V. (Ville). "Facebook kuluttajatuotelanseerauksessa." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201410161942.

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Tutkimuksen päämääränä on kuvata ja analysoida, millä tavoin yritys pystyy hyödyntämään sosiaalisen median erityispiirteitä uuden tuotteen lanseeraamisessa ja verkkonäkyvyyden kasvattamisessa. Tutkimuksessa tarkastellaan yrityksen tapaa viestiä sosiaalisessa mediassa, kuluttajien tapaa viestiä yritykseen päin sosiaalisen median avulla ja tapaa jolla kuluttajat vastaanottavat sosiaalisessa mediassa esiintyvää markkinointiviestintää. Tutkimuksella pyritään lisäämään ymmärrystä siitä, miten tätä tietoa voidaan hyödyntää yrityksen sosiaalisen median viestinnässä. Tutkimuksen empiirinen osio perus
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Bairakimova, Kamila, and Arkvik Isabel Quiroga. "Marketing and Facebook : How fashion companies promote themselves on Facebook." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-127158.

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<p>The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the busines
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Ljungmark, Per, and Erik Bernhardsson. "Facebook as a marketing channel : A study of eCommerce retailers’ Facebook page ambitions." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15560.

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Background: Internet and social networks have evolved to become a natural part of people‘s life and innumerous hours are spent every day interacting through these platforms. This evolution has resulted in higher expectations on fast and efficient communication with retailer‘s customers. Today‘s customers are well informed and have instant access to information about retailers and their products. Businesses have realized the potential for utilizing social media in terms of creating brand recognition, generating revenue, gaining feedback and insight from customers and improving the customer rela
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Kucharčíková, Kristýna. "Sociální sítě a jejich využití v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124631.

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The aim of this thesis is to analyse the possibilities of promotion on social networks and based on the analysis of selected campaign evaluate the effectiveness of this promotion and formulate recommendations for the future. The theoretical part is at first concerned with the specifics of marketing on the Internet, further describes selected representatives of social networks with focus on their usage in marketing. Emphasis is placed on the social network Facebook. In the practical part is solved the case study concerning launch of the new product that was communicated also on Facebook. The ca
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Guzelis, Gediminas. "„Facebook“ platformos integracija korporatyvinėje komunikacijos strategijoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100302_131137-90290.

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Šiuolaikinėje verslo aplinkoje spartus skaitmeninių technologijų gausėjimas nulėmė integracijos procesus ne tik marketingo ar komunikacijos disciplinose ir jų sintezėje, bet ir visuose verslo procesuose. Efektyvus integruotos marketingo komunikacijos pritaikymas verslo aplinkoje yra vienas iš didžiausių verslo konkurencinių pranašumų rinkoje. Pažymėtina, jog nuoseklus šio konsepto pritaikymas versle padeda pasiekti didelį efektyvumą visų procesų atžvilgių įskaitant ir komunikaciją. Šio darbo temos suformulavimas ir problematika sumodeliuoti atsižvelgiant į sparčią komunikacijos disciplinos d
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Brickler, Abigail. "Social Engagements: Facebook, Twitter, and Arts Marketing." University of Akron / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=akron1555949375427389.

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Stueber, Henning, and Simon Wurth. "A Literature Review of Marketing and Facebook." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33477.

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Boberg, Edvin. "Datadriven content marketing : Användning av sociala data inom content marketing på Facebook." Thesis, Uppsala universitet, Institutionen för informatik och media, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-347514.

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Denna uppsats innehåller en förståelseinriktad analys av hur sociala data från Facebook används inom Content Marketing bland ett urval av kommunikationsbyråer i Stockholm. Uppsatsen förklarar hur sociala data används för att skapa content, samt hur sociala data används för att mäta resultat av publicerat content på Facebook. Uppsatsen presenterar även en analys av begreppet Content Marketing genom att ställa olika vetenskapliga definitioner mot varandra. Uppsatsen belyser även den rådande bristen på aktuella vetenskapliga publiceringar inom området Content Marketing från ett datadrivet perspek
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Tulek, Zerina, and Louise Arnell. "Facebook Eavesdropping Through the Microphone for Marketing Purpose." Thesis, Blekinge Tekniska Högskola, Institutionen för datavetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-18232.

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Background. As long as Facebook has existed, advertisements have been present in the application in one way or another. The ads have evolved and become more sophisticated over the years. Today, Facebook creates groups with members having specific attributes and advertisers requests groups for whom Facebook shows the advertisement. Besides this, Facebook receives information from other sources such as browser cookies and ad pixels. All information that Facebook receive or collect is used in their algorithms to target relevant advertisement for each user. Objectives. To examine the possibility o
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Books on the topic "Marketing on Facebook"

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Skellie. Successful Facebook marketing. Rockable Press, 2011.

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Giesen, Thomas. Professionelles Facebook-Marketing. Carl Hanser Verlag GmbH & Co. KG, 2012. http://dx.doi.org/10.3139/9783446431263.

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Dunay, Paul. Facebook marketing for dummies. 2nd ed. Wiley, 2011.

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Haydon, John. Facebook marketing for dummies. 5th ed. For Dummies, 2015.

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Paul, Dunay, and Krueger Richard, eds. Facebook marketing for dummies. 3rd ed. John Wiley, 2012.

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Richard, Krueger, ed. Facebook marketing for dummies. Wiley, 2010.

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Facebook marketing: Designing your next marketing campaign. Que Pub., 2010.

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Levy, Justin R. (Justin Robert), ed. Facebook marketing: Leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy. 3rd ed. Que, 2012.

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Treadaway, Chris. Facebook marketing: An hour a day. Wiley Pub., 2010.

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Treadaway, Chris. Facebook marketing: An hour a day. Wiley Technology Pub., 2010.

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Book chapters on the topic "Marketing on Facebook"

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Lammenett, Erwin. "Facebook." In Praxiswissen Online-Marketing. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25135-2_13.

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Lammenett, Erwin. "Facebook." In Praxiswissen Online-Marketing. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15494-3_12.

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Yu, Dennis, and Alex Houg. "Facebook Analytics, Advertising, and Marketing." In Facebook Nation. Springer New York, 2014. http://dx.doi.org/10.1007/978-1-4939-1740-2_6.

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Funk, Tom. "Facebook Advertising." In Advanced Social Media Marketing. Apress, 2012. http://dx.doi.org/10.1007/978-1-4302-4408-0_5.

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Lammenett, Erwin. "Facebook und Instagram." In Praxiswissen Online-Marketing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32340-0_14.

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Kelsey, Todd. "Facebook Pages." In Introduction to Social Media Marketing. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2854-8_3.

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Kelsey, Todd. "Facebook Ads." In Introduction to Social Media Marketing. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2854-8_4.

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Kamps, Ingo, and Daniel Schetter. "Google AdWords vs. Facebook Ads." In Performance Marketing. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30912-1_17.

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Kamps, Ingo, and Daniel Schetter. "Google AdWords vs. Facebook Ads." In Performance Marketing. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18453-7_17.

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Lewis, Wendy. "F.I.T.: Facebook, Instagram, Twitter." In Aesthetic Clinic Marketing in the Digital Age. CRC Press, 2017. http://dx.doi.org/10.1201/9781351228114-8.

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Conference papers on the topic "Marketing on Facebook"

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Groothuis, Daan, Ton Spil, and Robin Effing. "Facebook Marketing Intelligence." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2020. http://dx.doi.org/10.24251/hicss.2020.312.

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Su, FangPei, HuiChuan Shih, and KueiKuei Lai. "Social media marketing practice through Facebook." In the 2018 International Conference. ACM Press, 2018. http://dx.doi.org/10.1145/3277139.3277146.

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Sánchez-Casado, Noelia, Laura Martínez-Caro, and Eva Tomaseti-Solano. "BESIDE MARKETING IN FACEBOOK: A PROJECT FOR ENGAGING STUDENTS IN MARKETING SUBJECTS." In International Technology, Education and Development Conference. IATED, 2017. http://dx.doi.org/10.21125/inted.2017.0703.

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Othman, Imran, Azman Bidin, and Hanafizan Hussain. "Facebook Marketing Strategy for Small Business in Malaysia." In 2013 International Conference on Informatics and Creative Multimedia (ICICM). IEEE, 2013. http://dx.doi.org/10.1109/icicm.2013.66.

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Kuznetsova, Elena Vyacheslavovna. "THE MOST APPROPRIATE MEDIA PLATFORMS FOR VIRAL MARKETING IN 2020." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-203/206.

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The article is devoted to the analysis of social platforms for viral marketing in 2020, ways of using them to promote a product or service. Facebook, Instagram and ad placement options are given special attention to social networks such as Facebook and Instagram
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Liberati, Caterina, Elisa Arrigo, and Paolo Mariani. "A Multivariate Approach to Facebook Data for Marketing Communication." In CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics. Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/carma2016.2016.2974.

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The aim of this paper is to propose a method to explore and synthesize social media data in order to aid businesses to make their communication decisions. The research was conducted at the end of 2014 on 5607 Italian Facebook subjects interested in drugs and health. In this study, we refer to the pharmaceutical market that is characterized by strict legal constraints, which prevent any promotional activities (such as advertising) of companies on prescription drugs. Thus, pharmaceutical businesses tend to promote their corporate brand instead of a single product brand. In such context, social m
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Branco, Leandro Luiz, Maria Jose CS Dominges, and Daiane Ceverlin Migliolli. "Facebook as a marketing strategy on Higher Education Institutions." In 13th CONTECSI International Conference on Information Systems and Technology Management. TECSI, 2016. http://dx.doi.org/10.5748/9788599693124-13contecsi/ps-4197.

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Bachmann, Pavel. "Social Media in Public Marketing: Facebook Pages of Regional Authorities." In Hradec Economic Days 2018, edited by Petra Maresova, Pavel Jedlicka, and Ivan Soukal. University of Hradec Kralove, 2018. http://dx.doi.org/10.36689/uhk/hed/2018-01-001.

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Bagnied, Mohsen, Mark Speece, and Wimmala Pongpaew. "CORPORATE FACEBOOK AND CUSTOMER BRAND ENGAGEMENT IN KUWAIT." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.09.03.01.

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Sundjaja, Arta Moro, and Ervi Naviri. "The adoption of Facebook as internet marketing strategies in journal promotion." In 2016 International Conference on Information Management and Technology (ICIMTech). IEEE, 2016. http://dx.doi.org/10.1109/icimtech.2016.7930330.

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Reports on the topic "Marketing on Facebook"

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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