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Dissertations / Theses on the topic 'Marketing on Facebook'

Author: Grafiati

Published: 4 June 2021

Last updated: 5 February 2022

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1

Karasová, Eva. "Facebook a marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-151522.

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The main aim of this thesis is to verify the suitability of the use of Facebook as the main tool of communication mix within a specific marketing campaign. Individual Facebook applications will be analyzed and provide the basis for the practical part of the work. On this basis, the project consists of using social networking site Facebook for a particular company and will subsequently be analyzed in two campaigns that take place on the social network. The analysis will be carried out market research among potential customers of the company. The analysis of the results of research respondents r

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2

Husa, V. (Ville). "Facebook kuluttajatuotelanseerauksessa." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201410161942.

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Tutkimuksen päämääränä on kuvata ja analysoida, millä tavoin yritys pystyy hyödyntämään sosiaalisen median erityispiirteitä uuden tuotteen lanseeraamisessa ja verkkonäkyvyyden kasvattamisessa. Tutkimuksessa tarkastellaan yrityksen tapaa viestiä sosiaalisessa mediassa, kuluttajien tapaa viestiä yritykseen päin sosiaalisen median avulla ja tapaa jolla kuluttajat vastaanottavat sosiaalisessa mediassa esiintyvää markkinointiviestintää. Tutkimuksella pyritään lisäämään ymmärrystä siitä, miten tätä tietoa voidaan hyödyntää yrityksen sosiaalisen median viestinnässä. Tutkimuksen empiirinen osio perus

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3

Bairakimova, Kamila, and Arkvik Isabel Quiroga. "Marketing and Facebook : How fashion companies promote themselves on Facebook." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-127158.

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<p>The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the busines

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4

Ljungmark, Per, and Erik Bernhardsson. "Facebook as a marketing channel : A study of eCommerce retailers’ Facebook page ambitions." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15560.

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Background: Internet and social networks have evolved to become a natural part of people‘s life and innumerous hours are spent every day interacting through these platforms. This evolution has resulted in higher expectations on fast and efficient communication with retailer‘s customers. Today‘s customers are well informed and have instant access to information about retailers and their products. Businesses have realized the potential for utilizing social media in terms of creating brand recognition, generating revenue, gaining feedback and insight from customers and improving the customer rela

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Kucharčíková, Kristýna. "Sociální sítě a jejich využití v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124631.

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The aim of this thesis is to analyse the possibilities of promotion on social networks and based on the analysis of selected campaign evaluate the effectiveness of this promotion and formulate recommendations for the future. The theoretical part is at first concerned with the specifics of marketing on the Internet, further describes selected representatives of social networks with focus on their usage in marketing. Emphasis is placed on the social network Facebook. In the practical part is solved the case study concerning launch of the new product that was communicated also on Facebook. The ca

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Guzelis, Gediminas. "„Facebook“ platformos integracija korporatyvinėje komunikacijos strategijoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100302_131137-90290.

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Šiuolaikinėje verslo aplinkoje spartus skaitmeninių technologijų gausėjimas nulėmė integracijos procesus ne tik marketingo ar komunikacijos disciplinose ir jų sintezėje, bet ir visuose verslo procesuose. Efektyvus integruotos marketingo komunikacijos pritaikymas verslo aplinkoje yra vienas iš didžiausių verslo konkurencinių pranašumų rinkoje. Pažymėtina, jog nuoseklus šio konsepto pritaikymas versle padeda pasiekti didelį efektyvumą visų procesų atžvilgių įskaitant ir komunikaciją. Šio darbo temos suformulavimas ir problematika sumodeliuoti atsižvelgiant į sparčią komunikacijos disciplinos d

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7

Brickler, Abigail. "Social Engagements: Facebook, Twitter, and Arts Marketing." University of Akron / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=akron1555949375427389.

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8

Stueber, Henning, and Simon Wurth. "A Literature Review of Marketing and Facebook." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33477.

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9

Boberg, Edvin. "Datadriven content marketing : Användning av sociala data inom content marketing på Facebook." Thesis, Uppsala universitet, Institutionen för informatik och media, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-347514.

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Denna uppsats innehåller en förståelseinriktad analys av hur sociala data från Facebook används inom Content Marketing bland ett urval av kommunikationsbyråer i Stockholm. Uppsatsen förklarar hur sociala data används för att skapa content, samt hur sociala data används för att mäta resultat av publicerat content på Facebook. Uppsatsen presenterar även en analys av begreppet Content Marketing genom att ställa olika vetenskapliga definitioner mot varandra. Uppsatsen belyser även den rådande bristen på aktuella vetenskapliga publiceringar inom området Content Marketing från ett datadrivet perspek

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Tulek, Zerina, and Louise Arnell. "Facebook Eavesdropping Through the Microphone for Marketing Purpose." Thesis, Blekinge Tekniska Högskola, Institutionen för datavetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-18232.

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Background. As long as Facebook has existed, advertisements have been present in the application in one way or another. The ads have evolved and become more sophisticated over the years. Today, Facebook creates groups with members having specific attributes and advertisers requests groups for whom Facebook shows the advertisement. Besides this, Facebook receives information from other sources such as browser cookies and ad pixels. All information that Facebook receive or collect is used in their algorithms to target relevant advertisement for each user. Objectives. To examine the possibility o

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11

Fink, Matthias, Monika Koller, Johannes Gartner, Arne Floh, and Rainer Harms. "Effective entrepreneurial marketing on Facebook - A longitudinal study." Elsevier, 2018. http://dx.doi.org/10.1016/j.jbusres.2018.10.005.

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Social media offers a myriad of opportunities for entrepreneurial marketing strategies that leverage the power of communities, especially when they are combined with traditional approaches such as celebrity endorsement. The reach, frequency, and speed of communication on social media offer the ideal leverage for the drivers of entrepreneurial marketing. However, the rapid rate of change may threaten the effects of investments in entrepreneurial marketing on social media and they might become only short-lived. Employing structural equation modeling, we test the long-term effect of Facebook-base

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12

Stoklasa, Pavel. "Facebook a marketingová komunikace." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262993.

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The theme of this thesis is Facebook marketing and communications. In the theoretical part are the views of the individual authors on the issue of Internet Marketing, where marketing communication on the Internet belong. It also explains important concepts related to this issue. The practical part deals with the company Růžovka, s.r.o., whose business is the sale of computer equipment. The selected company for a long time did not exploit the possibilities of marketing communication on the Internet. This part is based on an analysis of the current state of the company suggested solutions in the

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13

Nilsson, Sofie, and Nathalie Wendel. "CRM via Facebook : En kvantitativ studie om den svenska millenniegenerationens uppfattning av företags CRM-aktiviteter via Facebook." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28510.

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Problemområde Användningen av digitala sociala nätverk har under de senaste åren ökat och Facebook är det nätverk med flest anhängare över hela världen. Statistik tyder på att användningen av sociala medier och Internet är en väsentlig komponent i den svenska befolkningens vardag, speciellt bland den yngre generationen. Millenniegenerationens användning av sociala medier kan betraktas som en förutsägelse över hur framtida generationers konsumentbeteende kommer att se ut och är därmed av stor relevans för marknadsförare för att hålla sig uppdaterade kring denna generation. Företagens största ut

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14

Oxwall, Amanda, and Tove Zander. "In Facebook we trust : a case study of consumer relationship & Facebook." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9639.

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Problem: Facebook is the most frequent and most used Social Media of our time. Facebook shapes new opportunities in communication and collaboration between companies and consumers that have not been possible before. Facebook is a marketing channel that gives companies an easy and free way of sharing fast information and communication online. However, Facebook’s main purpose is to maintain and create relationships online. Researchers say that in order to have a long-term relationship with loyal consumers, trust is needed. Therefore, it is interesting for companies to know the important variable

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15

Takalahti, S. (Sanna). "Facebook markkinointikanavana K-market ketjussa ja K-market myymälöissä." Master's thesis, University of Oulu, 2016. http://urn.fi/URN:NBN:fi:oulu-201606072411.

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Tutkimuksen tavoitteena on selvittää kuinka K-market ketju ja K-market myymälät hyödyntävät Facebookia yrityksen markkinointikanavana. Markkinointiviestintää käsittelevän teorian avulla kuvataan yritysten perinteisen markkinointiviestinnän keinot. Sosiaalista mediaa käsittelevän teorian avulla puolestaan tutustutaan sosiaalisen median rooliin markkinointikanavana ja esille nostetaan nimenomaan keinot, joiden avulla yritykset voivat nykyaikana hyödyntää sosiaalista mediaa markkinointiviestinnässään ja mitkä ovat viestinnän tavoitteet. Tutkimusmenetelmänä käytetään laadullista tutkimusta ja ilm

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16

Puffett, Lauren. "Facebook as a tool for social customer relationship marketing." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1012083.

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This study aimed to provide public relations professions with insight into the use of Social Customer Relationship Marketing as a marketing 2.0 tool which delivers the potential to elicit the opportunity for organisations to monitor, engage and manage conversations and relationships through Facebook. Drawing on literature from the fields such as new media, public relations, social customer relationship marketing, and public relations, a qualitative content analysis of case studies of selected organisations was conducted including 10 South African organisations that have incorporated Facebook i

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17

Mandát, Jakub. "Marketingová komunikace v prostředí sociální sítě Facebook." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162849.

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Social networks are undoubtedly a phenomenon of the present time. They attract an increasing number of users and therefore the attention of all need to communicate with users -- companies, institutions, government, and politicians. Marketing specialists are interested in social networks even more because they offer a great opportunity to present a new product or service and a new way to communicate with potential customers. Particularly Facebook drives extraordinary attention of advertisers. The ambition of this thesis is to help with orientation on social networks and mainly on Facebook, to p

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Vrbasová, Magdaléna. "Využití sociální sítě Facebook po účely internetového marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-19233.

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The aim of this thesis is to create and effectively manage Facebook web pages for individual divisions of Import Volkswagen Group s.r.o. The thesis is divided into two parts - theoretical and practical. The theoretical part contains basic information about online and offline medias, trends in the area of Internet marketing and measuring of online advertising efficiency, which, unlike the efficiency of "offline" advertising, is easily measurable. In the past two years, social networks, especially Facebook and Twitter became trendy. The last chapter of the theoretical part is deals with the topi

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Rios, Monique Ann. "Facebook in Financial Services: A Case Study on Vanguard's Use of Facebook as a Marketing Tool." Thesis, The University of Arizona, 2011. http://hdl.handle.net/10150/144928.

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20

Johansson, Fanny, and Lina Gustafsson. "Relationsskapande genom marknadsföring via Facebook." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12687.

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Social media has become a natural part of our everyday lives and the use of social media isincreasing every year in Sweden. In six years, the proportion of daily use of social media hasmore than doubled. Those who use social media mostly in Sweden are women. The use ofsocial media creates a huge potential for companies to come closer to their customers, andtoday people are increasingly discussing about how social media usage can help companieswith their marketing. Marketing on social media is based on interaction and participationwhere companies can create a dialogue with their customers. Soci

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Pudzemyte, Urte, Viktor Zaunders, and Trajche Kralev. "Harnessing the Social Network : The use of Facebook in marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14820.

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ii Bachelor Thesis in Business Administration / Informatics Title: Harnessing the Social Network Authors: Utre Pudzemyte, Trajche Kralev, Viktor Zaunders Tutor: Börje Boers Date: 2010-12-08 Subject terms: Social Media, Social Networks, Online Marketing, Relationship Marketing, Online Retailers, Facebook, Swedish Retail Abstract In this study we investigate how online retailers can use Facebook in marketing to increase their sales. We look specifically at how corporate Facebook pages can be used in a good way to increase the sales for these retailers. The study will evaluate different features

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Abrahamsson, Adam, and Kenan Secic. "Facebook och dess marknadsföring riktad mot ungdomar : En studie om ungdomars attityd mot marknadsföring på Facebook." Thesis, Blekinge Tekniska Högskola, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-13520.

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Sammanfattning Titel: En studie om ungdomars attityd mot marknadsföring på Facebook Författare: Adam Abrahamsson och Kenan Secic Handledare: Anders Wrenne Institution: Blekinge Tekniska Högskola Kurs: Kandidatarbete i företagsekonomi, FE1453 Omfattning: 15 högskolepoäng Syfte: Syftet med vår undersökning är att bidra med kunskap kring hur marknadsföring på Facebook kan påverka ungdomar, samt vilken medvetenhet och uppfattning det finns hos denna målgrupp om marknadsföringen på Facebook. Vi är även intresserade av att titta på om det finns eventuella skillnader mellan ungdomarn

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Teplý, Lukáš. "Marketing přes sociální sítě." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162206.

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The purpose of this diploma thesis is to analyze marketing through social networks. The first chapter is focused on Internet, marketing and communication mix. In the second chapter there are discussed social networks and their history. Moreover, this chapter also characterizes generations X, Y and Z. The key part of the thesis aimed to analyze each of social networks such as Facebook, Twitter, LinkedIn and Google+. Main attention is given to provide a detail view of social media tools and possibilities that companies can use for marketing.

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Plšek, Vítězslav. "Internetový marketing v sociálních médiích." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223630.

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Social media represent brand new environment, which can be very useful for marketing communication, product propagation and also for getting a feedback from customers. The aim of thesis is to analyze multiple ways of social media usage at companies using social media to propagate themselves on the Internet. Information resulted from this research will go through further analysis and create marketing comminucation plan of the company specialized for expedition flashlights.

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Scherer, Mary Beth. "Nonprofit Organizations and Facebook Use." University of Toledo / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1290009046.

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Táborská, Dagmar. "Internetový marketing." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-257568.

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The subject of my diploma thesis is internet marketing. Due to its complexity, the thesis focus mainly on online advertisement, primarily to PPC campaigns. The thesis provides summary of PPC advertisement itself, their rules and also the whole structure of campaigns, keywords etc. The same concept is used for social network Facebook and its advertisement. The target is to point out the importance of both approaches and also to show the main differences between them. These findings are used for practical part, where the real PPC and Facebook campaigns are put into practice for selected institut

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Bloomfield, Mikahila T. "Impulse cues on the Facebook pages of apparel retailers." Thesis, University of Delaware, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1585141.

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<p> This study examined impulse cues on the Facebook pages of apparel retailers by extending previous research by Dawson & Kim (2010), which examined impulse cues on the websites of top apparel retailers. The purpose of this study was to determine whether a relationship exists between impulse cues (Facebook content that entices consumers to buy) and web sales. The percentage of Facebook traffic website referrals for apparel retailers was also examined. The potentially influential role of impulse cues on web sales is highlighted in this study with distinct marketing implications for apparel

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Kučinskas, Andrius. "Aplikacija įmonės rinkodarai Facebook socialiniame tinkle." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130730_144418-10338.

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„Socialinis tinklas – interaktyvi interneto struktūra (interneto svetainė) vienijanti tam tikrą, bendrų interesų turinčią narių grupę, kuri ir kuria konkrečios svetainės turinį ir virtualiai bendrauja tarpusavyje, automatizuotomis konkrečios svetainės priemonėmis. Socialiniai tinklai – paskutiniu metu aktyviai besivystanti interneto dalis, kuriai galima priskirti tiek paprastus diskusijų forumus, tiek sudėtingus visuomeninius ir (ar) komercinius interneto projektus.“ Pats populiariausias socialinis tinklas Pasaulyje yra facebook.com, http://www.socialbakers.com teigimu Lietuvoje turintis 1 13

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Illerbrand, Erika, and Linnea Granberg. "Facebook – en plattform för relationsmarknadsföring? : Hur resesamordnare använder Facebook som hjälpmedel i sin relationsmarknadsföring." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-13105.

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Titel: Facebook - en plattform i relationsmarknadsföring? – Hur resesamordnare använder Facebook som hjälpmedel i sin relationsmarknadsföring. Nivå: C- uppsats i Företagsekonomi Författare: Linnea Granberg, Erika Illerbrand Handledare: Per-Arne Wikström Datum: 2012 maj Syfte: Syftet med undersökningen är att kartlägga hur resesamordnare använder Facebook i sin relationsmarknadsföring. Vi vill undersöka varför företagen har valt det arbetssätt de har idag? Hur ser det ut i praktiken? Hur tror företagen att deras arbetssätt påverkar relationerna med kunderna? Anledningen till val av ämne var att

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Pála, David. "Analýza strategie a komunikace na sociální síti Facebook v konkrétní organizaci." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203887.

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The thesis focuses on the social media strategy and marketing communication on Facebook. The main goal of the thesis is to pursue an analysis of all the steps and parts of the strategy and marketing communication on Facebook at a specific organisation. The theoretical part starts with a general introduction of the internet marketing. The thesis further looks into the topic of social networks, their development, definition, principles and benefits for a company. A detailed study of each step of the social media strategy and main parts of the marketing communication on Facebook follows. The prac

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Palma, Luís Carlos Venâncio. "A partilha de publicações de marcas no Facebook pelos Millennials." Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/22986.

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Mestrado em Marketing<br>O Facebook é, atualmente, para além de uma rede social, uma plataforma de comunicação para as marcas e de interação com os seus utilizadores. Esta pesquisa procura compreender quais os fatores que contribuem para a partilha de conteúdos das marcas, por parte dos millennials. Os millennials, também chamados de “nativos digitais”, acompanharam a revolução digital, assim como o surgimento e a evolução das redes sociais. Neste sentido, as marcas devem tê-los em grande consideração, tendo em conta que são considerados uma geração influente no que diz respeito à partilha de

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Gilbert, Lori LaRayne. "'Friends', 'fans', and foes : identity performance through responses to Facebook brand marketing." Thesis, University of East Anglia, 2016. https://ueaeprints.uea.ac.uk/59257/.

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This thesis is an investigation of a relatively recently-emerging type of social media discourse, where individuals reply to marketing and advertising messages that appear within their Facebook news feeds. Unlike in consumer discourse such as product reviews, the primary purpose of this interaction appears to be social in nature, due in part to the brand posts’ contextualization within the social space of the news feed. This thesis is concerned with the ways that responders ‘use’ news feed marketing messages as opportunities for the performance of identity, and how this is achieved linguistica

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Svobodová, Jana. "Využití sociálních sítí v podnikaní se zaměřením na marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197843.

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This diploma thesis analyzes the position of social networks in the Czech Republic and describes their potential usage for business with a scope on marketing. The work focuses on the social network Facebook, which in terms of number of users and their activity is the most represented social network in the Czech Republic and therefore represents the highest advertising potential. The work describes the creation of both paid and unpaid forms of communication within this social network and presents an optimal solution for its involvement in company's activities. The findings were applied in pract

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Monteiro, Bruno. "A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategies." Master's thesis, NSBE - UNL, 2011. http://hdl.handle.net/10362/10095.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>This research aimed to propose a conceptual model of Relationship Marketing, embracing the stimuli and strategic marketing outcomes of the adolescent’s engagement with a brand, in Facebook (considering teenagers from 15 to 18 years old).

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Sahlstrand, Alice, and Erik Starsmark. "Facebook som marknadskommunikationskanal inom livsmedelsbutiker." Thesis, Högskolan Dalarna, Institutionen för kultur och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-37800.

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Sociala medier är en stor del av samhällets vardagliga liv, vilket innebär att företagbehöver utveckla sin marknadsföring och följa dit konsumenterna befinner sig.Facebook är den mest populära plattformen att marknadsföra sig på somverksamhet, och denna studie intresserar sig för livsmedelsbutiker. Studien syftartill att undersöka hur livsmedelsbutiker kan ta användning av resursen Facebooksom kommunikationskanal till konsumenter. I studien framkommer det attlivsmedelsbutiker behöver kunskap gällande hur man kommunicerar, agerar ochaktiverar sig fördelaktigt för att utnyttja resursen Facebook.

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Danyarov, Elvin, and Oscar Smart. "Facebook and Fan Communities : Basketball Clubs’ Social Media Strategies." Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-104431.

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The research examines and explores the differences and similarities between how the social media platform of Facebook is used in the context of the basketball industry. The research centers on the respective Finnish and Swedish basketball leagues. More precisely, the study scrutinizes nine basketball teams social media representatives – four Finnish and five Swedish – perceptions on how their respective sport clubs act on the medium of Facebook, through the use of relevant marketing theories. “How do Swedish and Finnish basketball clubs manage their brands and fan clubs on Facebook?” In the re

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Xu, Ying. "Understanding Local Facebook Yard Sales Communities: The Relationship Between Trust, Facebook Use, and Sense of Community." Bowling Green State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1428922331.

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Blinstrubas, Mantas. "Lietuvos Respublikos savivaldybių komunikacija socialiniame tinkle „Facebook“." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140716_090137-98698.

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Bakalauro baigiamajame darbe nagrinėjama Lietuvos Respublikos savivaldybių komunikacija Lietuvoje ir pasaulyje populiariausiame socialiniame tinkle „Facebook“. Savivaldybė šio tyrimo rėmuose traktuojama kaip teritoriškai determinuota bendruomenė ir kaip vietos valdžios organas. Ataskaitoje pristatomo tyrimo problema išreiškiama klausimais „Kokia yra viešojo administravimo institucijų komunikacijos socialiniuose tinkluose specifika? Kokia yra Lietuvos Respublikos savivaldybių komunikacijos socialiniame tinkle „Facebook“ bendroji situacija, turinys, struktūra?“. Teorinėje darbo dalyje atskleidž

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Stevens, Estée. "Facebook brand fan pages and their impact on online branding and marketing strategy." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9621.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>This study aims to explain the impact of Facebook online branding and marketing strategy in a practical manner, in form of an influence model, as to provide commercial users of Facebook with a clear, simple strategic framework for branding and marketing purposes. By surveying young students (N=206)1, whom are digital natives, a fair estimate of internal drivers and motivators to join and use Facebook brand fan pages can be established. By

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Pláteníková, Hana. "Internetový marketing kulturní instituce." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359766.

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The thesis deals with characterization and comparison of two marketing tools on the Internet: Pay per click advertising in AdWords and advertising on the social media network Facebook. The theoretical part describes internet marketing as a complex system; it characterizes the specific advantages and limitations of individual input channels and current trends in their development. In the practical part, the best practices are applied to the advertising campaign of the cultural non-profit organization, the D21 Theater. Subsequently, the performance of each tool is evaluated within increased sess

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Messarra, Nasri. "Stratégie du marketing viral sur Facebook : Analyses, expérimentations et études de cas sur les populations de diffusion initiales." Thesis, Montpellier, 2015. http://www.theses.fr/2015MONTD019/document.

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Le marketing sur les réseaux sociaux en ligne se caractérise par une perte de contrôle par rapport au marketing traditionnel (Mangold & Faulds, 2009) et ceci, pour deux raisons principales. La première étant que l'équilibre des forces est complètement inversé sur les réseaux sociaux en ligne au profit du consommateur. La deuxième étant que les plateformes, particulièrement Facebook, rendent l'accès aux informations propres à l'entreprise, comme par exemple la liste de ses fans, limité, compliqué, et dans certains cas impossible. Cette thèse s'inscrit à un moment où le besoin d'une base mar

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Antunes, Carlos Diogo Carvalho. "Social media marketing num novo contexto de mercado." Master's thesis, FEUC, 2015. http://hdl.handle.net/10316/29670.

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Relatório de estágio do mestrado em Gestão, apresentado à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Filipe Jorge Fernandes Coelho.<br>O presente relatório é referente ao estágio curricular na área de Marketing realizado entre 22 de Setembro de 2014 e 31 de Março de 2015 na empresa Foreigners.cz, com sede na República Checa, integrado no âmbito do Mestrado em Gestão da Faculdade de Economia da Universidade de Coimbra, na área. O estágio teve como principal objetivo a melhoria do marketing praticado por via das redes sociais. A Foreigners.cz é uma empresa que pr

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Hung, Hsin-Li, and 洪新理. "Facebook Relationship Marketing for Travel agencies." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/27238527653844487399.

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碩士<br>中國文化大學<br>觀光休閒事業管理研究所<br>100<br>The rise of Facebook in recent years has led to travel agencies setting up their own Facebook pages, which function as a platform for promoting their services. Facebook differs from traditional websites that feature one-way communication as it has the char-acteristic of two-way communication. The operation of the platform enhances its brand awareness, as well as the relationship with the customer. Its socializing, interpersonal relationships and the complexity of the network link are regarded as the best marketing tool. Therefore, it has become increasingl

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Lee, I.-Ting, and 李懿庭. "The Effect of Facebook Marketing on New Product Marketing Diffusion." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/56962912231266840391.

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碩士<br>開南大學<br>商學院碩士在職專班<br>104<br>Using traditional marketing model for new product release will create problems such as difficulty in building brand image, low usage of marketing event webpages, and non-reusable resources. In addition, the rapid development of information technology has ushered in a time of marketing using social media, namely Facebook. Therefore, creating a Facebook-managed network can achieve benefits of low cost, information freedom, and low risk of being blocked. Business will be able to connect with the consumers using Facebook marketing for new products. Therefore, our

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Guo, Yao-Pu, and 郭耀璞. "Marketing Research on Social Group Network Facebook." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/49410840530892070582.

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碩士<br>清雲科技大學<br>經營管理研究所<br>100<br>Social group network interaction and the relation has strengthened crowdedly. Therefore the time has also had the great change, between the human and human''s relation by originally E-mail, immediately passed, social group network and so on the MSN, Hinet, nameless minor stop, tribe standard evolutions extends social group networks and so on Shanghai until now Facebook, along with between the human and the human the Facebook social group network frequent utilization, Facebook in has in recent years become the present whole world most popular social g

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Cheng, Chi-Fang, and 鄭琦芳. "Applying Facebook to Marketing Research Startegies in Kindergarten." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/64209885344110166255.

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碩士<br>中臺科技大學<br>文教事業經營研究所<br>102<br>Abstract This Research Projects was designed for digital marketing strategies research in the kindergarten, they were used to promote early childhood education and as an action research example to carry out. The Case of Kindergarten has more than thirty years, located in the old community , the principal has a nursing background , executes open education but few children , she had been to Italy , the Association Montessori International teacher training center, got the teacher's certificate and taught by Montessori’ s students , she can touch the spirit of M

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Itoga, Holly, and 糸賀. "A Case study of Facebook as a Marketing Promoter." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/60461494843153663265.

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博士<br>國立交通大學<br>科技管理研究所<br>103<br>Communicating effectively is one of the most important skills we have in this modern world of intersecting cultures and languages where we need to process, comprehend, and productively manage the vast amount of information that we are being surrounded by. While language skills are of basic, yet vital importance, an efficient and clear process beyond language have become the new standard for effective communication. Taiwan is a competitive economy within Asia and is comparable to many other Asian and developed countries in respect to technology development and

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TU, MING, and 凃明. "A Semiotic Analysis of Electronic Cigarette Marketing on Facebook." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/y7bkf4.

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碩士<br>世新大學<br>公共關係暨廣告學研究所(含碩專班)<br>107<br>Since electronic cigarette are invented from China, they are marketed worldwide as the alternative product of traditional cigarette. However, the influence of e-cigarette to individual health is unclear in current studies. Also, e-cigarettes are not completely legalized in Taiwan. Nevertheless, e-cigarettes are still exposed on different media, especially on new media. The previous researches of e-cigarette most focused on medical, pharmacological, epidemiological, and public health, rather than discussed the exposure of e-cigarette on new media from t

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Hsieh, Wan-Ting, and 謝琬婷. "Facebook Users’ Behavior in Taiwan and Marketing Application Research." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/36700076504917200846.

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碩士<br>國立臺灣大學<br>商學研究所<br>98<br>Facebook is so popular in Taiwan from 2009 and it’s also getting hot in online social network service. There is more and more news about Facebook’s success recently. Friends beside you and me may all have a Facebook account; you can’t refuse the great mass fervor of it and look forward to know what marketer can do on Facebook. The goal of this research is studying Facebook user behavior and finding the patterns. First, we review related researches about online social network service and online user behavior. Many studying about user behavior are finding behavior

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CHU, YI-FAN, and 朱逸凡. "Using Facebook as Marketing Tool for School’s Distinguishing Features." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/16715472899746479655.

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碩士<br>亞洲大學<br>資訊工程學系碩士在職專班<br>98<br>Due to the impact of the low-birth rate in Taiwan in recent years, the educational institutions are faced with the unprecedented pressure for student enrollment fulfillment. The educational institutions that do not adjust their operation strategies and promote school competitiveness may have trouble recruiting enough students into their schools and may be forced to withdraw from the educational market. In education marketing, the most important aspect is to elevate the society’s impression of the school and to promote the distinguishing features of school as

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