Relevant bibliographies by topics / Marketing Plan

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing Plan'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Marketing Plan"

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Reyes M., Rafael Antonio. "El marketing plan." Realidad: Revista de Ciencias Sociales y Humanidades, no. 39 (June 30, 1994): 345–68. http://dx.doi.org/10.5377/realidad.v0i39.5227.

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Penrose, Jane. "Masters marketing: routes to success?" Planet 19, no. 1 (2008): 42–43. http://dx.doi.org/10.11120/plan.2008.00190042.

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Yet, Sian. "Star Marketing." Jurnal Wira Ekonomi Mikroskil 2, no. 2 (2014): 75–83. http://dx.doi.org/10.55601/jwem.v2i2.118.

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Perusahaan membutuhkan strategi untuk sukses dan berkembang, STAR Marketing merupakan konsep yang banyak membantu perusahaan menjadi maju dan berkembang. Perusahaan perlu melakukan scan market area mereka dengan baik dan benar, selanjutnya diikuti dengan perumusan strategi marketing yang efektif dan tertuang didalam marketing plan. Implementasi marketing plan sesuai dengan jadwal yang telah direncanakan juga sangatlah penting, rencana tanpa implementasi tidak akan memberikan hasil yang maksimal, oleh karena itu strategy marketing yang telah diimplementasi juga perlu direcheck untuk mengetahui
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&NA;, &NA;. "WOCN Marketing Plan Established." Journal of Wound, Ostomy and Continence Nursing 22, no. 3 (1995): 109–10. http://dx.doi.org/10.1097/00152192-199505000-00004.

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Fayed, Abeer Elsayed. "Artificial Intelligence for marketing plan: the case for e-marketing companies." Marketing and Management of Innovations, no. 1 (2021): 81–95. http://dx.doi.org/10.21272/mmi.2021.1-07.

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This paper summarises the arguments and counterarguments within the scientific discussion on artificial intelligence (AI) in preparing a marketing plan for e-marketing organizations. This research aims to identify the extent of the contribution of AI in preparing the marketing plan. The author noted that intended to know how e-marketing companies could use AI techniques in situation analysis, analyze competitors' strategies, strategic goals, preparing marketing strategies, preparing an estimated marketing budget, and control a marketing plan. Systematization of the scientific background and ap
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Shepherd, Ifan D. H. "The application of marketing thinking to student retention." Planet 19, no. 1 (2008): 26–30. http://dx.doi.org/10.11120/plan.2008.00190026.

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Fei, Li. "Plan for Mulan's Marketing Strategy." Chinese Sociology & Anthropology 32, no. 2 (1999): 15–19. http://dx.doi.org/10.2753/csa0009-4625320215.

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Carr, Sharon. "IS A MARKETING PLAN NECESSARY?" CRANIO® 29, no. 2 (2011): 164–65. http://dx.doi.org/10.1179/crn.2011.025.

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deGroof, Robert C. "Research for a Marketing Plan." Drug Information Journal 23, no. 4 (1989): 581–84. http://dx.doi.org/10.1177/009286158902300405.

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Milanović, Jelena. "RAZVOJ PLANA DIGITALNOG MARKETINGA." Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 37, no. 12 (2022): 2140–43. http://dx.doi.org/10.24867/20gi11milanovic.

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Razvoj novih tehnologija i Interneta, ali i njihova primena doveli su do raznih promena kako u svakodnevnom životu ljudi, tako i u poslovanju kompa­nija. Kako bi bile konkurentne na tržištu, kompanije moraju da pronađu načine kako da izgrade odnos sa kupcima, ali i da ih zadrže kao lojalne potrošače. Marketing predstavlja upravo oblast menadžmenta koja je usmerena na potrošače i odnos sa njima. Kako ljudi danas komuniciraju i informišu se najčešće putem Interneta, ali i sve više i na društvenim mrežama, digitalni marketing doživeo je razvoj i sve veću primenu. Predmet istraživanja ovog rada je
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Dissertations / Theses on the topic "Marketing Plan"

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McNeil, Sallman Cyndi. "Play therapy : an overview and marketing plan." Manhattan, Kan. : Kansas State University, 2007. http://hdl.handle.net/2097/363.

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Quintanilla, Harvey Elías. "Plan de marketing." Tesis, Universidad de Chile, 2011. http://www.repositorio.uchile.cl/handle/2250/113687.

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Tesis para optar al grado de Magíster en Marketing<br>No disponible a texto completo<br>Las personas que se conectan a internet están creciendo muy rápidamente en todo el mundo y en Chile también. En nuestro país el 50% de los usuarios de internet están entre los 15 y 34 años. El sitio de internet de los retails donde las personas pasan más tiempo es en mercado libre y el sitio que ofrece la mejor experiencia de compra es Falabella. El mercado de los retails online esta dado de la siguiente manera el 57% del mercado lo posee Falabella.cl, seguido de Paris.cl con un 25%, un 18% Ripley.cl y el
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Peterle, Caram María Emilia. "Plan de marketing." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2013. http://bdigital.uncu.edu.ar/5717.

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El interés por el medio ambiente y la sustentabilidad ha llevado a que muchos consumidores, especialmente los de vinos, comiencen a buscar productos orgánicos, es decir, productos libres de fertilizantes y amigables con el medio ambiente. Esta tendencia se consolida especialmente en países más desarrollados, como Estados Unidos y Europa, donde los consumidores miran con buenos ojos el compromiso de las empresas con el medio ambiente y por lo tanto es en estos segmentos donde aparecen las mejores oportunidades de negocios para las bodegas mendocinas que elaboran y producen en forma orgánica. Es
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Paturzo, Josefina. "Plan de marketing." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2019. http://bdigital.uncu.edu.ar/15938.

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El plan de marketing de un negocio es primordial para orientar todas las actividades de marketing de la organización. Dicho plan debe ser disciplinado y consistente pero sin dejar de tener la flexibilidad suficiente para adaptarse a los cambios que puedan presentarse. El objetivo de la presente investigación es la de elaborar un plan de marketing para el negocio denominado Sushieast el cual consiste en la elaboración de sushi y distribución en formato delivery en la zona este de la provincia de Mendoza. El sector geográfico en el que se desarrolla la investigación está ubicado a 46 km de la ci
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Homem, Vera Maria Supico Fernandes. "Marketing plan for Gazela." Master's thesis, NSBE - UNL, 2009. http://hdl.handle.net/10362/9661.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>Sogrape is a prestigious and well-established company in the wine business with a long history of successful brands. One of those successful brands is our green wine* Gazela, which will be the focus of this plan at the national level. Casal Garcia is the brand leader in the green wine segment and is our direct competitor, as our objective is to reach category leadership in the medium-long term. There has been an overall tendency in the w
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Guerra, Arancibia Robinson, Dupuy Alejandro Moreno, Díaz Cecilia Manson, and Schuda Mariam Ibáñez. "Plan de marketing: Lucozade." Tesis, Universidad de Chile, 2010. http://www.repositorio.uchile.cl/handle/2250/113671.

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Tesis para optar al grado de Magíster en Marketing<br>No disponible a texto completo<br>El presente Plan de Marketing se formula para la introducción al mercado nacional del producto Lucozade Body Fuel Gel de la línea de nutrición deportiva, perteneciente al Laboratorio internacional GlaxoSmithKline (GSK). Esta compañía es líder mundial en investigación y desarrollo de diversos productos farmacéuticos que están estrechamente ligados al cuidado de la salud y del bienestar humano. Como primera instancia en este Plan de Marketing, se realizó una investigación de mercado, la cual tuvo como princi
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Bazán, Huertas Sofía, Arboccó Marilú Mondragón, and Caso María Prieto. "Plan de marketing Rompecabezas." Master's thesis, Universidad del Pacífico, 2015. http://hdl.handle.net/11354/1494.

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Rompecabezas S.A.C., es una empresa dedicada a la celebración de cumpleaños infantiles únicos y mágicos que prevalezcan en la mente de sus consumidores. La empresa busca lanzar un producto nuevo e innovador que integre todos los elementos de una fiesta de cumpleaños bajo un tema único, nunca antes visto, que invite a los participantes insertarse a un mundo mágico donde la diversión será el ingrediente principal. Por tanto, conocedores de que el mercado meta es un segmento que valora más la recomendación boca a boca y se conduce en un círculo de contactos muy cerrado, durante el primer año, Rom
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Whalen, Peter S. "Post plan improvisations of strategic marketing plans : towards a taxonomy /." Connect to title online (Scholars' Bank) Connect to title online (ProQuest), 2008. http://hdl.handle.net/1794/8585.

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Thesis (Ph. D.)--University of Oregon, 2008.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 169-177). Also available online in Scholars' Bank; and in ProQuest, free to University of Oregon users.
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Gottwaldová, Hana. "Marketing v developmentu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4159.

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The diploma thesis named Marketing in Development focuses on the compilation of a marketing plan for a development project. This plan is based on the set of fundamental rules relating to development and the particular phases of a development process. A marketing survey is another important starting point and issue. The plan itself is aimed at developing a fictitious office project in Prague. It also contains some practical suggestions on how to apply some marketing tools in practice and, moreover, it points out their importance. The overall marketing plan might therefore be used as guidelines
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Bagdonas, Mindaugas. "UAB „JORINGĖ“ marketingo veiklos planavimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110506_151746-45924.

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Baigiamojo darbo tikslas - Atlikus įmonės UAB “Joringė” vidaus ir išorės aplinkos analizę, paruošti organizacijos marketingo planą. Pagrindinių darbo dalių trumpas turinys Teorinėje darbo dalyje analizuojama, kaip reikia taisyklingai rašyti marketingo planą bei kokios dalys turėtų būti įtraukiamos.Analitinėje darbo dalyje, pasitelkiant M.Porter 5 jėgų modelį ir PESTEL bei SWOT analizes, nagrinėjama UAB „Joringė“ vidinė ir išorinė aplinka.Projektinėje darbo dalyje suformuluoti tokie sprendimai:Sukurti ir pristatyti naujų įmonės prekinį ženklą, maksimaliai išnaudoti internetinio marketingo galim
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Books on the topic "Marketing Plan"

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Bureau, Fiji Visitors. Marketing plan. Fiji Visitors Bureau, 1997.

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Wales Tourist Board. Marketing plan. 2nd ed. Wales Tourist Board, 1986.

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A, Cohen William. The marketing plan. 5th ed. J. Wiley & Sons, 2007.

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Lajović, Dragan. Preduzetnički marketing plan. CID, 2010.

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Tráchtála, Bord, ed. The Marketing plan. An Bord Tráchtála/The Irish Trade Board, 1993.

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A, Cohen William. The marketing plan. Wiley, 1995.

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Parmerlee, David. Marketing planning: Breparing the marketing plan. NTC Business Books, 1993.

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Rogers, Stuart C. The medical marketing plan. Business One Irwin, 1992.

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Makens, James C. The marketing plan workbook. Prentice-Hall, 1985.

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Longfield, Catherine. Developing a marketing plan. Ministry of Agriculture, Food and Rural Affairs, 1995.

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Book chapters on the topic "Marketing Plan"

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Almeida, Fernando, and José Duarte Santos. "Marketing Plan." In The Business Plan Reference Manual for IT Businesses. River Publishers, 2022. http://dx.doi.org/10.1201/9781003339700-3.

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Tammy, Richmtond. "Marketing Plan." In Business Fundamentals for the Rehabilitation Professional, 2nd ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003522799-4.

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Morrison, Alastair M. "Marketing plan and marketing mix." In Tourism Marketing. Routledge, 2022. http://dx.doi.org/10.4324/9781315856094-11.

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Bevan, Owen A. "The Marketing Plan." In Marketing and Property People. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21597-3_9.

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Hannagan, Tim. "The Marketing Plan." In Marketing for the Non-profit Sector. Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-11632-4_3.

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Aquila, August J. "The Marketing Plan." In Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs. John Wiley & Sons, Inc., 2017. http://dx.doi.org/10.1002/9781119448679.ch4.

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Waterworth, Derek. "The Marketing Plan." In Marketing for the Small Business. Macmillan Education UK, 1987. http://dx.doi.org/10.1007/978-1-349-18881-9_11.

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Cartwright, Roger. "The marketing plan." In Mastering Marketing management. Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-1-137-06985-6_15.

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Kimball, David C., and Robert N. Lussier. "The Marketing Plan." In Entrepreneurship Skills for New Ventures. Routledge, 2020. http://dx.doi.org/10.4324/9780429342240-8.

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Chaffey, Dave, and PR Smith. "Digital marketing plan." In Digital Marketing Excellence. Routledge, 2017. http://dx.doi.org/10.4324/9781315640341-10.

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Conference papers on the topic "Marketing Plan"

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Sudario, Victor Gonzales, Marjorie Pino Canda, and Mercedes Cano Lazarte. "Implementation plan to increase sales using CRM and Inbound Marketing for a microenterprise in the cultural and arts sector." In 2024 Congreso Internacional de Innovación y Tendencias en Ingeniería (CONIITI). IEEE, 2024. https://doi.org/10.1109/coniiti64189.2024.10854821.

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Pratiwi, Ratih, Tantri Yanuar R. S., Semerdanta Pusaka, and Ratna Indrawati. "Marketing Plan for SILC Lasik Center." In International Conference Recent Innovation. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0009952127442750.

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Herbočková, Lucie, and Vladimír Žítek. "Městské marketingové strategie: Příklady českých měst." In XXIV. mezinárodního kolokvia o regionálních vědách. Masaryk University Press, 2021. http://dx.doi.org/10.5817/cz.muni.p210-9896-2021-51.

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Marketing plans are one of the key strategic documents for the management of modern cities. If cities want to effectively use marketing tools to support the comprehensive development of their territory, it is necessary to design and implement their unique marketing strategy. A lot of European cities have been doing this for several decades, and their steps have already become an inspiration for many Czech cities. The quality of the document is determined not only by the sufficient depth of processing of individual parts but also by a detailed analysis of the target groups on which attention is
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Rolcikova, Marketa. "THE PLAN OF MARKETING RESEARCH INTENDED TO MAKE THE COMMUNICATION MARKETING MIX MORE EFFECTIVE." In SGEM2012 12th International Multidisciplinary Scientific GeoConference and EXPO. Stef92 Technology, 2012. http://dx.doi.org/10.5593/sgem2012/s23.v3015.

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DeFanti, Mark. "Introducing a Cross-Course Teaching Innovation to Enhance Group Project Performance." In Third International Conference on Higher Education Advances. Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/head17.2017.5399.

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Marketing educators and students recognize the benefits derived from group assignments. Nonetheless, serious problems that occur frequently in student groups are diminished effort by some free-riding team members or disassociation from the group by lone wolf team members. In a highly innovative manner, the American Marketing Association’s integrated marketing plan international competition was concurrently adopted by Principles of Marketing, Marketing Research and Advanced Advertising courses in an attempt to leverage the many benefits of team projects while minimizing their drawbacks.
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Sanjaya, Kevin, Frank Henning, and Kristo Radion Purba. "3D LIDAR City Model Application and Marketing Plan Development." In 2017 International Conference on Soft Computing, Intelligent System and Information Technology (ICSIIT). IEEE, 2017. http://dx.doi.org/10.1109/icsiit.2017.50.

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Yanuar Rahmat Syah, Tantri, Samerdanta Pusaka, Arief Kusuma Among Praja, and Sugitama Gunawan. "Marketing Business Plan: After School Programme and Daycare Bunnies." In International Conference Recent Innovation. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0009949426282634.

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Valera-Azañero, Nathalie, Rocío del Pilar Pretel-Justiniano, and Gaby Mónica Felipe-Bravo. "The Catholic Church as a company: A marketing plan." In 20th LACCEI International Multi-Conference for Engineering, Education and Technology: “Education, Research and Leadership in Post-pandemic Engineering: Resilient, Inclusive and Sustainable Actions”. Latin American and Caribbean Consortium of Engineering Institutions, 2022. http://dx.doi.org/10.18687/laccei2022.1.1.259.

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Tighe, John. "Soft Tissue Fixation and Implant Development: Marketing/Commercialization." In ASME 2009 4th Frontiers in Biomedical Devices Conference. ASMEDC, 2009. http://dx.doi.org/10.1115/biomed2009-83073.

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Marketing, Sales, and Commercialization: Marketing and sales of orthopaedic medical devices are two of the most challenging and costly aspects of a successful commercial product launch. Many companies have developed an innovative product, filed for patents, passed through regulatory hurdles, and yet ultimately failed because of an inadequate marketing and sales plan. Invariably product launches cost more money and take longer to get off the ground than most companies forecast.
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Surtawijaya, Abdullah Al Aliyi, and Dedi Sulistiyo Soegoto. "Developing Strategic Marketing Plan for Artificial Flower Bouquet Business in Bandung." In Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200108.009.

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Reports on the topic "Marketing Plan"

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Lawrence, Jimeca. Parade: Marketing Plan and Merchandising Directive. Iowa State University, 2023. http://dx.doi.org/10.31274/cc-20240624-1102.

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Godinez Cruz, Martha. Strategic Marketing Plan for Bios Iguana A.C. Iowa State University, 2007. http://dx.doi.org/10.31274/cc-20240624-1336.

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Author, Not Given. Y-12 Lean Six Sigma Marketing Plan 2018. Office of Scientific and Technical Information (OSTI), 2018. http://dx.doi.org/10.2172/1477021.

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Carrascal Bello, Liby del Carmen, and Yojana Patricia Mangones Jiménez. Guía práctica para la elaboración de un plan de marketing. Universidad Cooperativa de Colombia, 2020. http://dx.doi.org/10.16925/gcgp.22.

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Johnson, Keith M. Development of a TRICARE Marketing Plan for Martin Army Community Hospital. Defense Technical Information Center, 1999. http://dx.doi.org/10.21236/ada420222.

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Caviedes Villegas, Clara Sofía. Plan estratégico de marketing territorial para el municipio de Pitalito Huila. Universidad Nacional Abierta y a Distancia, 2019. http://dx.doi.org/10.22490/ecacen.3488.

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Sapién Aguilar, AL, LC Piñón Howlet, MC Gutiérrez-Díez, M. Carrera Ramos, and R. Sepúlveda López. Method for developing a marketing plan: A knowledge management tool for entrepreneurs. Revista Latina de Comunicación Social, 2019. http://dx.doi.org/10.4185/rlcs-2019-1385en.

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Powers, John W., and III. Dover AFB Catchment Area TRICARE Marketing Plan, 436th Medical Group, Dover AFB, Delaware,. Defense Technical Information Center, 1997. http://dx.doi.org/10.21236/ada372535.

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Dong, Huanjiao. Social Media Marketing Plan for A New Fashion Business Targeting Women University Professors. Iowa State University, 2021. http://dx.doi.org/10.31274/cc-20240624-1301.

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Rubenstein, David A. A Project to Develop a Marketing Plan in Support of William Beaumont Army Medical Center, Fort Bliss, Texas. Defense Technical Information Center, 1989. http://dx.doi.org/10.21236/ada452628.

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