Relevant bibliographies by topics / Marketing polic

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing polic'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Marketing polic"

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Cochoy, Franck. "Le marketing, ou la ruse de l'économie." Politix 14, no. 53 (2001): 175–201. http://dx.doi.org/10.3406/polix.2001.1143.

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Emsley, C. "Marketing the Brand: Exporting British Police Models 1829-19501." Policing 6, no. 1 (2012): 43–54. http://dx.doi.org/10.1093/police/par061.

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Rundall, P. "Nestle's marketing policy." BMJ 307, no. 6906 (1993): 734–35. http://dx.doi.org/10.1136/bmj.307.6906.734-c.

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Smith, Bill. "Marketing Policy Reform." Social Marketing Quarterly 14, no. 2 (2008): 105–11. http://dx.doi.org/10.1080/15245000802103757.

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Meissner, Frank. "Agricultural marketing policy." Food Policy 13, no. 3 (1988): 323–25. http://dx.doi.org/10.1016/0306-9192(88)90059-0.

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Watanabe, Tatsuro. "Thought, Policy and Practice with Regard to Urban Revitalization in the UK." Japan Marketing Journal 38, no. 3 (2019): 17–36. http://dx.doi.org/10.7222/marketing.2019.003.

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Nematullaevich, Khamdamov Omonullo. "STATE DEBT MANAGEMENT POLICY IMPROVEMENT PROSPECTS." Frontline Marketing, Management and Economics Journal 4, no. 9 (2024): 40–49. http://dx.doi.org/10.37547/marketing-fmmej-04-09-05.

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This article describes the economic importance and necessity of public debt in developing the national economy. The scientific approaches of economists to the effective management of state internal and debt have been researched and conclusions have been drawn. In recent years, the trends of changes in public debt in the Republic of Uzbekistan have been analyzed. Findings on the implementation of the public debt management strategy and its main directions are based. A scientific proposal and practical recommendations on improving the mechanism of efficient management and distribution of state d
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Baruk, Jerzy. "Miejsce innowacji marketingowych w polityce rozwojowej organizacji." Marketing i Rynek 2020, no. 2 (2020): 3–13. http://dx.doi.org/10.33226/1231-7853.2020.2.1.

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Shultz, Clifford J., Timothy J. Burkink, Bruno Grbac, and Nataša Renko. "When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity." Journal of Public Policy & Marketing 24, no. 1 (2005): 24–37. http://dx.doi.org/10.1509/jppm.24.1.24.63897.

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The authors examine forces, policy failures, and the ensuing war and devastation of the marketing system of the former Yugoslavia. They provide an overview of the region and discuss food marketing's contributions to recovery. The authors then describe food-marketing institutions that have emerged from destruction and suggest some successful cases and best practices that can be leveraged to sustain peace and prosperity in the war-ravaged Balkans, as well as the broader global community.
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Suchard, Hazel T. "Understanding marketing and marketing policies in international markets." South African Journal of Business Management 16, no. 1 (1985): 49–53. http://dx.doi.org/10.4102/sajbm.v16i1.1073.

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Marketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages in development and discusses the implications for product policy, pricing policy, promotion policy, and distribution policy. The impact of other economic factors, cultural forces, political and legal forces are also discussed. The authoress concludes by referring to rural versus urban distribution and its influence on international marketing.
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Dissertations / Theses on the topic "Marketing polic"

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Бабіч, Д. В. "Удосконалення маркетингової політики підприємства (на прикладі ТОВ «Телекарт-Прилад»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Babich.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні засади формування маркетингової політики підприємства, а саме сутність та роль маркетингової політики промислового підприємства, розглянуто кoмлeкc маpкeтингу як ocнoву фopмування дiєвoї маpкeтингoвoї пoлiтики та охарактеризовано вплив маркетингової діяльності на підвищення ефективності підприємства. Проаналізовано маркетингову діяльність та фінансово-економічний стан ТOВ «Телекарт-Прилад», охарактеризовано основні показники підприємства, проаналізовано ма
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Matheson, Fiona Combe. "Museum policy and marketing strategies." Thesis, Northumbria University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.333143.

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Soo, Jackie. "Point-of-Purchase Food Marketing and Policy Solutions." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:27201724.

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Background: Food marketing has been implicated as a driver of obesity. However, few studies have examined point-of-purchase marketing in supermarkets and restaurants, or marketing in lower-income countries. Furthermore, policy solutions to counteract marketing and provide consumers with objective nutritional information require evidence of efficacy. Paper 1. We documented child-oriented marketing practices, product claims, and health-evoking images on 106 cereals sold in Guatemala City, Guatemala. Linear regression was used to evaluate the association between various marketing strategies and n
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Bennett, Josephine. "Marketing public art : public art, urban cultural policy and the role of relationship marketing." Thesis, Queensland University of Technology, 2000.

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Сигида, Любов Олексіївна, Любовь Алексеевна Сигида, and Liubov Oleksiivna Syhyda. "Marketing distribution policy of an enterprise and its elements." Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/33550.

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Marketing distribution policy concerns all the pre-distribution and after-distribution measures aimed at delivering a product from the producer to the customer. The aim of this distribution policy is to satisfy customers’ needs and to achieve marketing objectives of an enterprise. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/33550
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Lam, Heng Leng. "Public housing policy in Macao : an evaluative study." Thesis, University of Macau, 1999. http://umaclib3.umac.mo/record=b1636735.

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Hoffmann, Ruben. "Quality policy, market structure and investment behavior in the food marketing chain /." Uppsala : Department of Economics, Swedish University of Agricultural Sciences, 2006. http://epsilon.slu.se/200642.pdf.

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Roche, Damien. "The international marketing of educational services : implications for long-term policy planning." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23754.

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The dissertation attempts to apply the marketing concept to the provision of educational services. A comprehensive literature review is conducted in the area of services marketing. A strategic marketing model is proposed for the international marketing of educational services. A comparative analysis of overseas student policy in a number of host countries is presented. A number of policy developments and regulatory mechanisms are critically evaluated. It was not possible to conduct a rigorous cost-benefit analysis of overseas students in Ireland*. However, a UK study conducted in 1980 is exami
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Cairns, Georgina. "Is the Emperor naked? : rethinking approaches to responsible food marketing policy and research." Thesis, University of Stirling, 2016. http://hdl.handle.net/1893/23933.

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The thesis aims to present a case for a rethinking of the paradigmatic frames underpinning food marketing control policy and research. In support of its contention, it reports on the methodological strategies, evidence outcomes and knowledge translation contributions of a series of research projects. The projects were commissioned by national and international policy makers during the period 2009-2015 in support of responsible food marketing policy development. They were conceptualised, developed and interpreted through participatory and iterative research planning processes. The research drew
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Ghotbi, Sina. "Health implications of food away from home consumption : a marketing and policy analysis." Thesis, University of British Columbia, 2015. http://hdl.handle.net/2429/55984.

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This thesis provides two independent empirical quantitative studies on consumer decision-making in the context of food-away-from-home consumption, and examines important public policy and marketing issues. We first study whether meals with diet carbonated soft drinks (CSD) have more calories than meals with regular CSD by investigating an individual-level meal consumption panel dataset between 2000 and 2007 at a major fast-food chain in Canada. This study is motivated by the debate on the effectiveness of diet CSD on weight loss and is the first to provide field-based evidence, supported by wi
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Books on the topic "Marketing polic"

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Nair, Basskaran. Marketing Public Policy. Routledge, 2018. http://dx.doi.org/10.4324/9780203712177.

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Tanzania. Agricultural marketing policy. Ministry of Industry, Trade, and Marketing, 2008.

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Majumdar, Ramanuj. Marketing strategies. Allied Publishers, 1996.

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Rajagopal. Rural marketing: Development, policy, planning, & practice. Rawat Publications, 1998.

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Kadia, Shriram. Integrated Marketing Communications for Public Policy. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-5118-3.

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Rajagopal. Rural marketing management: Policy and approach. Discovery Pub. House, 1994.

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Canada. Royal Commission on the Economic Union and Development Prospects for Canada and the Canadian Government. Competition policy and vertical exchange. University of Toronto Press, 1985.

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P, Seetharaman S., ed. Agricultural input marketing. Oxford & IBH Pub. Co., 1992.

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Stokelin, Freddie L. Marketing in Kenya. U.S. Dept. of Commerce, International Trade Administration, 1987.

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Fenyvesi, Csaba. Rendőrség és marketing. Carbocomp Kft., 1994.

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Book chapters on the topic "Marketing polic"

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Freter, Hermann. "Polit-Marketing." In Branchenspezifisches Marketing. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-663-09439-5_14.

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Nair, Basskaran. "Social marketing." In Marketing Public Policy. Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-5.

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Baker, Michael J. "Pricing and price policy." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_13.

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Jones, Bob F. "Government Policy." In Grain Marketing, 2nd ed. CRC Press, 2021. http://dx.doi.org/10.1201/9780429037368-11.

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Baker, Michael J. "Product policy, planning and development." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_11.

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Notteboom, Theo, Athanasios Pallis, and Jean-Paul Rodrigue. "Port marketing." In Port Economics, Management and Policy. Routledge, 2021. http://dx.doi.org/10.4324/9780429318184-34.

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Malaval, Philippe, and Christophe Bénaroya. "Communication Policy." In Aerospace Marketing Management. Springer US, 2002. http://dx.doi.org/10.1007/978-1-4615-1065-9_11.

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Malaval, Philippe, and Christophe Bénaroya. "Pricing Policy." In Aerospace Marketing Management. Springer US, 2002. http://dx.doi.org/10.1007/978-1-4615-1065-9_8.

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Baker, Michael J. "Distribution policy and the selection of marketing channels." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_14.

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Hillebrandt, Patricia, and Jacqueline Cannon. "Marketing and Bidding Policy." In The Modern Construction Firm. Palgrave Macmillan UK, 1990. http://dx.doi.org/10.1007/978-1-349-13628-5_5.

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Conference papers on the topic "Marketing polic"

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Borazon, Elaine. "INTEGRATING FOOD LITERACY: EXPLORING THE INTERPLAY OF AVAILABILITY, MARKETING, AND POLICY IN SHAPING CONSUMER BEHAVIOR." In 17th annual International Conference of Education, Research and Innovation. IATED, 2024. https://doi.org/10.21125/iceri.2024.2872.

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Rayhan Largo, Ghazy. "THE IMPACT OF TECHNOLOGICAL ADVANCES ON THE DEVELOPMENT OF DIGITAL MARKETING ON TIKTOK." In BuPol Bali 2024– International Conference on Business, Economics & Policy, 17-18 July. Global Research & Development Services, 2024. http://dx.doi.org/10.20319/icssh.2024.342343.

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Technological advancements have revolutionized the marketing strategies employed by companies, particularly in the realm of digital marketing. Digital marketing utilizes digital technologies and online platforms to achieve more effective and efficient customer outreach on a global scale. This study aims to investigate the impact of technological progress on the evolution of digital marketing. Employing case studies from previous research, this study leverages the AIDA (Attention, Interest, Desire, Action) framework to examine this relationship. The findings indicate a significant correlation b
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Hu, Preng-Nien. "Study on Governmental Policy Marketing Mechanism." In 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/iccese-18.2018.231.

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Milawati, Hafied Cangara, and Arianto. "Utilization of New Media in Tourism Marketing Communication: Marketing Strategy Conducted by Government Tourism Office of West Sulawesi." In International Conference on Communication, Policy and Social Science (InCCluSi 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/978-2-494069-07-7_30.

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Shavernev, A. O. "Evaluation of marketing effectiveness as a basis for the development of a marketing program of a manufacturing enterprise." In All-Russian Scientific Conference on Achievements of Science and Technology. Krasnoyarsk Science and Technology City Hall, 2021. http://dx.doi.org/10.47813/dnit.2021.2.385-389.

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The article analyzes various methods for evaluating the effectiveness of marketing. The author justifies the need for an integrated approach to assessing the effectiveness of the marketing activities of an industrial enterprise, taking into account both internal and external economic indicators. In addition, the article shows that assessing the effectiveness of marketing activities is a necessary basis for developing the company's marketing policy, its strategy and tactics, as well as a specific marketing program.
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Johnson, Clark. "Supply-Side Arguments for Tax Reductions, 2017, 2025 or Beyond." In 6th World Conference on Business, Management, Finance, Economics and Marketing. Eurasia Conferences, 2024. https://doi.org/10.62422/978-81-970328-1-3-006.

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Tax policy is “on the ballot,” so to speak in the 2024 US Presidential election. Trump’s economic advisors are arguing for an extension of the rate reductions in the 2017 Tax Act, which some have deemed “supply side, as were the Reagan tax cuts during the 1980s. The economic argument for supply side tax rate reductions drew on a policy mix framework developed by Robert Mundell as early as 1962. Within that framework, the easy fiscal/ tight monetary policy solution was intended for circumstances of either pressure on reserves or the exchange rate (as during the Kennedy Administration) or of ser
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Sokil, Yana. "DIGITALIZATION TOOLS FOR ENTERPRISES’ MARKETING COMMUNICATION POLICY." In 4th International Conference on Relationship between public administration and business entities management. Scientific Center of Innovative Research, 2024. https://doi.org/10.36690/rpabm-2024-90-91.

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Barlow, Rob, and Matt Johnson. "“Depends on the Consequences”: Measuring Consumer Attitudes Towards Manipulative Marketing." In –The Asian Conference on Business and Public Policy 2020. The International Academic Forum(IAFOR), 2020. http://dx.doi.org/10.22492/issn.2189-1001.2020.1.

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Jakubczyc, Janina, Violetta Galant, and Maria Mach. "The Client-informing Policy in E-commerce System." In 2003 Informing Science + IT Education Conference. Informing Science Institute, 2003. http://dx.doi.org/10.28945/2629.

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Our proposal is to work out the client-informing policy that will guarantee success for e-commerce and provide significant utility to the customers. This idea is motivated by a need to create a marketing tool that will include marketing features that are not represented by currently existing supporting tools for e-commerce, e.g. different kinds of recommender systems. They have only local character in the light of the whole e-commerce system. The perspective of the client-informing policy links other features that affect e-commerce activities. We focus on the task of determining the policy str
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Ralyk, Dinara Vladimirovna, and Vladislav Igorevich Khrushchev. "Marketing Mix of Construction Services." In International Scientific and Practical Conference. TSNS Interaktiv Plus, 2020. http://dx.doi.org/10.21661/r-541478.

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The article is devoted to the analysis of the features of marketing support for the commercial activities of an enterprise in the professional services market. The authors consider the key elements of the marketing mix for the design and installation of internal engineering networks using the example of BMT VSTM Сompany, revealing the specifics of the product, pricing policy, as well as promotion and marketing.
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Reports on the topic "Marketing polic"

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Gyimah-Brempong, Kwabena, Michael E. Johnson, and Hiroyuki Takeshima, eds. The Nigerian rice economy: Policy options for transforming production, marketing, and trade. International Food Policy Research Institute, 2016. http://dx.doi.org/10.2499/9780812248951.

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De Salvo, Carmine Paolo, Gonzalo Muñoz, Gonzalo Rondinone, and Olga Shik. Agrimonitor Agricultural Policy Indicators: General Service Support Estimate (GSSE) 2023. Inter-American Development Bank, 2023. http://dx.doi.org/10.18235/0004988.

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Governments employ public policies to intervene in the agricultural sector of their respective countries. The AGRIMONITOR initiative carries out different Agricultural Policy Indicators for the analysis of the agricultural sector at a regional level. This infographic illustrates the level of support provided to the agricultural sector as a whole through services such as research, development, training, inspection, marketing, and promotion. The indicator used is the General Service Support Estimate (GSSE), which is expressed as a percentage of the Total Support Estimate (TSE).
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Peterson, Everett. GTAP-M: A GTAP Model and Data Base that Incorporates Domestic Margins. GTAP Technical Paper, 2006. http://dx.doi.org/10.21642/gtap.tp26.

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Transportation, wholesaling, and retailing activities are a significant segment of economic activity in many economies. The magnitude of these activities can vary greatly between products, users, and regions. However, in most applied general equilibrium (AGE) analyses, these marketing activities are not tied to specific commodities. This paper develops a model framework and database that incorporates domestic marketing margins on domestic and imported goods going to final demand or used as intermediate inputs, and margins on exports, into the standard GTAP Model. The effects of incorporating d
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Owusu, Samuel Ening, and Bahman Peyravi. The Impact of Trade Policies on International Marketing Strategies. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.3.

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This study explores the dynamic interplay between trade rules and worldwide marketing tactics, with the goal of elucidating the varied influence of global economic regulations on multinational firms. The research takes a mixed-methods approach, focusing on various industries and geographical locations and includes qualitative studies of trade regulations as well as quantitative assessments of their consequences for marketing tactics. The extensive literature analysis establishes a theoretical framework by investigating how tariff reductions, non-tariff obstacles, and free trade agreements affe
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Olmstead, Alan, and Paul Rhode. Hog Round Marketing, Seed Quality, and Government Policy: Institutional Change in U.S. Cotton Production, 1920-1960. National Bureau of Economic Research, 2003. http://dx.doi.org/10.3386/w9612.

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Kraynova, O. S. Study of the basic elements of the service enterprise policy as a tool of marketing logistics. Ljournal, 2017. http://dx.doi.org/10.18411/kray-2017-artc-00045.

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Pinheiro, Armando Castelar, and Regis Bonelli. New Export Activities in Brazil: Comparative Advantage, Policy or Self-Discovery? Inter-American Development Bank, 2008. http://dx.doi.org/10.18235/0006866.

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This paper examines Brazil's export discoveries in aircraft, cell phones and swine meat. All cases confirm the importance of efficiency gains and sunk costs in the expansion of exports and lead to the following conclusions: both economic policy and comparative advantage played important roles in the emergence of new export activities; economies of scale were a crucial determinant of competitiveness; and a well-known brand helped to overcome information asymmetries and facilitate entry into export markets. Exporters concentrated on design, marketing, R&amp;D, and product assembly, making coordi
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Rothenberg, Lori, and Naeun Lauren Kim. Is Honesty the Best Policy? Examining the Role of Price and Supply Chain Transparency in Fashion Marketing. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8230.

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Franco Calderón, Ángela María, Isabella Jaramillo Díaz, and Andrés Sepúlveda. Policy Brief No. 9. Urban community gardens as a strategy to promote integral agriculture in popular neighbourhoods. Universidad del Valle, 2023. http://dx.doi.org/10.25100/policy-briefs.pb.09-eng.

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Factors such as population growth, rapid urbanisation, climate change and unequal access to wealth have increased the food crisis in the world, which was exacerbated by the COVID-19 pandemic. This crisis, which has had a greater impact on middle- and low-income countries, has highlighted the dependence of cities on food produced in rural areas of each country or even from other countries. As a contribution to the global discussion on food sovereignty, this Policy Brief focuses on demonstrating the benefits of local food production in urban community gardens to ensure access to healthy food wit
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Bayudan-Dacuycuy, Connie, Lora Kryz Baje, Francis Mark Quimba, and Celia Reyes. Men- and Women-owned/led MSMEs and the COVID-19 Policy Responses. Philippine Institute for Development Studies, 2022. https://doi.org/10.62986/dp2022.15.

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Using a gender lens, this paper takes stock of economic relief measures that aim to foster the resilience of micro, small, and medium enterprises (MSMEs) to COVID-19. It does so by analyzing results from an online survey of MSMEs and by coming up with a definition of women-owned/led MSMEs (WMSMEs). The paper notes that a larger percentage of WMSMEs (1) find the lack of working capital, disruptions in the production/supply chain/business networks, a decline in domestic demand, and the lack of finances for digitization to be major obstacles; (2) find the lack of collateral/guarantee, high intere
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