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1

Nair, Basskaran. Marketing Public Policy. Routledge, 2018. http://dx.doi.org/10.4324/9780203712177.

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2

Tanzania. Agricultural marketing policy. Ministry of Industry, Trade, and Marketing, 2008.

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3

Majumdar, Ramanuj. Marketing strategies. Allied Publishers, 1996.

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4

Rajagopal. Rural marketing: Development, policy, planning, & practice. Rawat Publications, 1998.

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5

Kadia, Shriram. Integrated Marketing Communications for Public Policy. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-5118-3.

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6

Rajagopal. Rural marketing management: Policy and approach. Discovery Pub. House, 1994.

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7

Canada. Royal Commission on the Economic Union and Development Prospects for Canada and the Canadian Government. Competition policy and vertical exchange. University of Toronto Press, 1985.

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8

P, Seetharaman S., ed. Agricultural input marketing. Oxford & IBH Pub. Co., 1992.

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9

Stokelin, Freddie L. Marketing in Kenya. U.S. Dept. of Commerce, International Trade Administration, 1987.

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10

Fenyvesi, Csaba. Rendőrség és marketing. Carbocomp Kft., 1994.

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11

O, Omolo Jacob, and Manyengo John U, eds. Policy constraints in vegetable marketing in Kenya. Institute of Policy Analysis and Research, 2004.

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12

C, Bartels G., and Nelissen Wil, eds. Marketing for sustainability: Towards transactional policy-making. IOS Press, 2002.

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13

Burghold, Johannes A. Ökologisch orientiertes Marketing. FGM-Verlag, 1988.

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14

Grigoryan, Ekaterina. Marketing communications. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions.
 Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directi
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15

Shrestha, Hari Prasad. Tourism in Nepal: Marketing challenges. Nirala Publications, 2000.

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16

Bollo, Alessandro. Il marketing della cultura. Carocci, 2012.

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17

Khetan, Santosh Kumar. Marketing of agricultural product. Printwell, 1995.

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18

Singh, Awadhesh Kumar. Rural marketing: Indian perspective. New Age International (P) Ltd., Publishers, 2005.

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19

Fahimuddin. State regulation in foodgrain marketing. Print House (India), 1992.

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20

Simon-Kumar, Rachel. 'Marketing' reproduction?: Ideology and population policy in India. Zubaan, 2006.

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21

Library of Congress. Congressional Research Service., ed. Milk marketing orders: Background and current policy issues. Congressional Research Service, Library of Congress, 1995.

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22

Mabillard, Vincent, Martial Pasquier, and Renaud Vuignier. Place Branding and Marketing from a Policy Perspective. Routledge, 2023. http://dx.doi.org/10.4324/9781003286189.

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23

Touzani, Fouad. Marketing US Foreign Policy in the MENA Region. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-45143-0.

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24

McCann, Henry Gerard. Marketing the police service: An explorative study to determine the role and value of marketing in the police service. The Author], 1992.

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25

Wilkinson, Janet Mary. Marketing in education: A case study of a marketing policy in Meadow Cross School. University of Birmingham, 1991.

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26

Mallick, Suresh Chandra. Marketing of rice in Orissa. Research (Orissa) Publications, 1987.

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27

Indonesia. Departemen Kebudayaan dan Pariwisata. Direktorat Jenderal Pemasaran., ed. International tourism marketing strategy, 2009. Directorate General of Marketing, Ministry of Culture and Tourism of the Republic of Indonesia, 2009.

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28

Indonesia. Departemen Kebudayaan dan Pariwisata. Direktorat Jenderal Pemasaran. International tourism marketing strategy, 2009. Directorate General of Marketing, Ministry of Culture and Tourism of the Republic of Indonesia, 2009.

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29

Ehrlich, William. Competition policy convergence: The case of export cartels. Foreign Affairs and International Trade, 1994.

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30

Barili, Domenico. Momenti di marketing. Longanesi, 1990.

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31

Solomon, Mensah, ed. Globalized supply chains and U.S. policy. Nova Science Publishers, 2009.

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32

Sun, Theresa Y. Quality demand and policy implications for Florida green tomatoes. U.S. Dept. of Agriculture, Economic Research Service, 1987.

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33

Reddy, P. Narayana. Marketing problems in small scale industries. Rajhauns Vitaran, 1991.

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34

Chaloupka, Frank J. U.S. trade policy and cigarette smoking in Asia. National Bureau of Economic Research, 1996.

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35

Stephen, Jones. Liberalised food marketing in developing countries: Key policy problems. Oxford Policy Management, 1998.

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36

Agriculture, Gambia Ministry of, ed. Fertilizer sub-sector paper, marketing and price policy analysis. Ministry of Agriculture, 1987.

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37

Commission, Oregon Tourism, ed. 1995-1997 tourism marketing plan, Oregon. Oregon Tourism Commission, 1995.

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38

Marketing Public Policy. Routledge, 2018.

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39

E, Goehrmann Klaus, ed. Polit-Marketing auf Messen. Verlag Wirtschaft und Finanzen, 1993.

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40

Polit-Marketing: Das Marketing-Management der Politischen Parteien. VS Verlag fur Sozialwissenschaften GmbH, 2013.

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41

Matheson, Fiona C. Museum policy and marketing strategies. 1992.

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42

Advances in Marketing and Public Policy: 1991 (Advances in Marketing and Public Policy). JAI Press, 1991.

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43

Kotler, Philip, and Somkid Jatusripitak. Marketing of Nations. Free Press, 2011.

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44

Agricultural marketing strategy and pricing policy. World Bank, 1987.

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45

Kinnear, Thomas C. Journal of Public Policy and Marketing. Univ of Michigan/Division of, 1987.

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46

Kinnear, Thomas C. Journal of Public Policy and Marketing. Univ of Michigan/Division of, 1986.

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47

Journal of Public Policy and Marketing. Amer Marketing Assn, 1988.

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48

(Editor), P. Ronald Hill, and C. Ray Taylor (Editor), eds. Marketing and Public Policy Conference Proceedings. Amer Marketing Assn, 1999.

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49

Kinnear, Thomas C. Journal of Public Policy and Marketing. Univ of Michigan/Division of, 1985.

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50

Advances in Marketing and Public Policy. JAI Press, 1987.

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