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Dissertations / Theses on the topic 'Marketing polic'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Бабіч, Д. В. "Удосконалення маркетингової політики підприємства (на прикладі ТОВ «Телекарт-Прилад»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Babich.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні засади формування маркетингової політики підприємства, а саме сутність та роль маркетингової політики промислового підприємства, розглянуто кoмлeкc маpкeтингу як ocнoву фopмування дiєвoї маpкeтингoвoї пoлiтики та охарактеризовано вплив маркетингової діяльності на підвищення ефективності підприємства. Проаналізовано маркетингову діяльність та фінансово-економічний стан ТOВ «Телекарт-Прилад», охарактеризовано основні показники підприємства, проаналізовано ма

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Matheson, Fiona Combe. "Museum policy and marketing strategies." Thesis, Northumbria University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.333143.

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Soo, Jackie. "Point-of-Purchase Food Marketing and Policy Solutions." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:27201724.

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Background: Food marketing has been implicated as a driver of obesity. However, few studies have examined point-of-purchase marketing in supermarkets and restaurants, or marketing in lower-income countries. Furthermore, policy solutions to counteract marketing and provide consumers with objective nutritional information require evidence of efficacy. Paper 1. We documented child-oriented marketing practices, product claims, and health-evoking images on 106 cereals sold in Guatemala City, Guatemala. Linear regression was used to evaluate the association between various marketing strategies and n

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Bennett, Josephine. "Marketing public art : public art, urban cultural policy and the role of relationship marketing." Thesis, Queensland University of Technology, 2000.

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Сигида, Любов Олексіївна, Любовь Алексеевна Сигида, and Liubov Oleksiivna Syhyda. "Marketing distribution policy of an enterprise and its elements." Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/33550.

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Marketing distribution policy concerns all the pre-distribution and after-distribution measures aimed at delivering a product from the producer to the customer. The aim of this distribution policy is to satisfy customers’ needs and to achieve marketing objectives of an enterprise. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/33550

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Lam, Heng Leng. "Public housing policy in Macao : an evaluative study." Thesis, University of Macau, 1999. http://umaclib3.umac.mo/record=b1636735.

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7

Hoffmann, Ruben. "Quality policy, market structure and investment behavior in the food marketing chain /." Uppsala : Department of Economics, Swedish University of Agricultural Sciences, 2006. http://epsilon.slu.se/200642.pdf.

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Roche, Damien. "The international marketing of educational services : implications for long-term policy planning." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23754.

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The dissertation attempts to apply the marketing concept to the provision of educational services. A comprehensive literature review is conducted in the area of services marketing. A strategic marketing model is proposed for the international marketing of educational services. A comparative analysis of overseas student policy in a number of host countries is presented. A number of policy developments and regulatory mechanisms are critically evaluated. It was not possible to conduct a rigorous cost-benefit analysis of overseas students in Ireland*. However, a UK study conducted in 1980 is exami

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Cairns, Georgina. "Is the Emperor naked? : rethinking approaches to responsible food marketing policy and research." Thesis, University of Stirling, 2016. http://hdl.handle.net/1893/23933.

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The thesis aims to present a case for a rethinking of the paradigmatic frames underpinning food marketing control policy and research. In support of its contention, it reports on the methodological strategies, evidence outcomes and knowledge translation contributions of a series of research projects. The projects were commissioned by national and international policy makers during the period 2009-2015 in support of responsible food marketing policy development. They were conceptualised, developed and interpreted through participatory and iterative research planning processes. The research drew

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Ghotbi, Sina. "Health implications of food away from home consumption : a marketing and policy analysis." Thesis, University of British Columbia, 2015. http://hdl.handle.net/2429/55984.

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This thesis provides two independent empirical quantitative studies on consumer decision-making in the context of food-away-from-home consumption, and examines important public policy and marketing issues. We first study whether meals with diet carbonated soft drinks (CSD) have more calories than meals with regular CSD by investigating an individual-level meal consumption panel dataset between 2000 and 2007 at a major fast-food chain in Canada. This study is motivated by the debate on the effectiveness of diet CSD on weight loss and is the first to provide field-based evidence, supported by wi

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Savell, Emily. "An international study of tobacco and alcohol marketing policy : industry influence and compliance." Thesis, University of Bath, 2015. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.669025.

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Tobacco and alcohol are responsible for an estimated 12.5% of global deaths, a percentage which is set to rise. Evidence shows that tobacco and alcohol industry marketing influences smoking and drinking initiation and prevalence, and although tobacco marketing is increasingly regulated (including through the Framework Convention on Tobacco Control (FCTC), a legally binding global treaty) controls on alcohol marketing remain more limited. There are three novel strands to this thesis. First, systematic reviews examining how the tobacco and alcohol industries have attempted to influence marketing

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Gandee, Jesse E. "Modeling direct farm marketing in West Virginia a spatial, policy, and profitability analysis /." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=2842.

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Thesis (M.S.)--West Virginia University, 2003.<br>Title from document title page. Document formatted into pages; contains ix, 87 p. : ill. (some col.). Includes abstract. Includes bibliographical references (p. 84-87).

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Prothero, Andrea. "The impact of ecologicalism on marketing : the greening of the cosmetics industry." Thesis, Cardiff University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.324098.

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Gouws, Andre. "The determinants of South African exports critical policy implications /." Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-04182005-141139.

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Plūkaitė, Aistė. "Sporto klubo komunikacinės politikos, vykdant socialinius projektus, veiksmingumas, skatinant moksleivių fizinį aktyvumą." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120620_120557-86454.

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Darbo tikslas: Išanalizuoti „Žalgirio“ krepšinio klubo komunikacinės politikos, vykdant socialinius projektus, veiksmingumą, skatinantį Kauno regiono moksleivių fizinį aktyvumą. Darbo objektas: Socialinių projektų veiksmingumas Kauno regiono mokyklose. Darbo uždaviniai: 1. Atskleisti komunikacijų reikšmę organizacijos įvaizdžio formavimui. 2. Pristatyti projektų tikslus, valdymo proceso turinį ir rezultatų vertinimą organizacijos komunikacinėje politikoje. 3. Ištirti „Žalgirio“ krepšinio klubo vykdomus socialinius projektus, skatinančius Kauno regiono moksleivių fizinį aktyvumą. Rezultatai

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Bender, Kathryn Elizabeth. "Marketing for Sustainability: Government Management of Wild Horses and Producer Date Labeling of Foods." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1562859068154192.

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Fernández, Sifuentes Julio César. "Propuesta de un plan de mejora de la competitividad para el logro de las metas comerciales del gimnasio Poli GYM." Bachelor's thesis, Universidad Ricardo Palma, 2018. http://cybertesis.urp.edu.pe/handle/urp/1467.

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Esta investigación tiene como finalidad la Propuesta de un plan de mejora de la competitividad para el logro de las metas comerciales del gimnasio Poli Gym. Considerando que las personas que cuidan su salud principalmente realizan una actividad física adecuada a través de la práctica de algún deporte en especial o algún tipo de ejercicio. This research has the purpose of proposing a plan to improve competitiveness to achieve the commercial goals of the Gym Poli Gym. Considering that the people who take care of their health mainly carry out an appropriate physical activity through the practi

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Tsai, Che-yi, and 蔡哲宜. "Marketing Recognition of Police and Application of Police Administration Marketing." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/00263829804935646358.

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碩士<br>國立中山大學<br>高階經營碩士班<br>93<br>Marketing theory has been pervasively studied and applied since the issue of marketing enlargement was proposed by Philip Kotler in 1969. Such theory has been not only applied by profit and non-profit organizations but highlighted by the government. The police as civil servants devote themselves to the society but the result is not satisfying as expected. Can the marketing theory help the police earn a good reputation? This study attempts to construct the police’s marketing concept, to test their understanding of it, and to realize how far it has been carried o

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Chen, Yen-kun, and 陳彥錕. "Policy Marketing on Natural Burial." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/09255113199534728839.

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碩士<br>世新大學<br>行政管理學研究所(含博、碩專班)<br>99<br>Taiwan's small and densely populated, the rapid expansion of people living in the region, the grave burial area actually occupied by the people's living space. Therefore, how to make better use of land resources, taking into account the memory of ancestors and for the memorial service, is in long-term need to address policy issues. Funeral policy because of the fear people have of the past, the attention from government authorities, until the popularity of life education, the rising awareness of individual rights, the community gradually began to be conc

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Feng, Kuo-chia, and 郭家峰. "A Study on placement marketing and analysis of people''s image of the police Police Image Placement Marketing Government Marketing." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/tres64.

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Hu, Mei-Chuan, and 胡梅川. "Aging Policy and Marketing in KunShan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/28860987313277639226.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>102<br>Nowadays, due to the increased aging of population, there is a growing demand for old-age services. The elder’s arrangements for residence are influenced by the factors such as society, family structure and changes in the external environment and their own background conditions. Kunshan is one of the most densely populated areas in mainland China. Many businessmen from Taiwan live in Kunshan with the whole of their families, but the aged family members at home do not know whether to go to Kunshan and live with their families. Therefore, this paper aims to

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潘仕能. "Policy Implementation and Marketing on Pedestrian Right-of-Way --A Case of Taichung City Government Police Department." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/dm2y3v.

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碩士<br>逢甲大學<br>公共政策研究所<br>102<br>The pedestrian right-of-way has been disregarded for too long, but it matters to the security of all pedestrians. As the National Police Agency of the Ministry of the Interior launched ‘‘The Enforcement Project of Pedestrian Right-of-Way’’ in November 2012, whether the implementating and marketing measures of Taichung City Government Police Department take effects is the main aim of this research. We choose the Taichung City Government Police Department as the research scope,through in-depth interviews with stakeholders to explore their viewpoints based o

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Hwu, Long-Terng, and 胡龍騰. "Policy Marketing Theory and Practice:The "Wildlife Conservation Policy" Case Analysis." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/07330433771164338472.

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WANG, JUN-YUAN, and 王俊淵. "Discussion our nation's military recruitment policy from a policy marketing." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/77443030953083927307.

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碩士<br>國防大學政治作戰學院<br>政治研究所<br>102<br>Abstract Although the military salary generally better than the job market, but long working hours, more difficult to balance family, career planning, and less likely to be more recent poor social perception and other factors, all affect the military's willingness to join the youth, and therefore the effectiveness of the recruitment policy of recruiting the results did not meet expectations, a result of future comprehensive recruiting whether completed on schedule will be a major concern. This study aims to apply marketing theory and views, discuss militar

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Liu, Chien-Ting, and 劉建廷. "Policy Marketing Analysis of Economic Cooperation Framework Agreement." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/v5ws65.

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碩士<br>國立東華大學<br>公共行政研究所<br>100<br>The public policy of "good governance" not only reduces the risk of the policy, but also reduces the non-adaptive problems among the humanities, society, and economy. Among which, it is also involved in the field of administrative efficiency and governance, especially in the aspect of policy marketing. Because even there is a good policy but without good marketing, it may lead to policy imbalance and thus lose public support, resulting in the election defeat and losing the opportunity of ruling. Therefore, in today’s rapid transmission of information and the p

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Huang, Shuo-Hsun, and 黃碩勛. "The Research on Policy Marketing of Easy Card." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/57832908794762607364.

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碩士<br>世新大學<br>行政管理學研究所(含博、碩專班)<br>93<br>The main purpose of government policy is for the public service. Before, the process of policy preparation, planning, formulation, and implementation used to be treated as natural monopoly. However as democratization grows, people started to care about the process of public policy, even supervise it . As democracy grows, the relationship between people and the government changes from the subordinated relationship as “government to people” to the equally and mutually beneficial relationship as “ producer and consumer.” This also makes the government tre

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Liou, Yu-Huei, and 劉玉慧. "The Application of Media Blog in Policy Marketing." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/99619364580210874748.

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碩士<br>國立屏東科技大學<br>企業管理系所<br>96<br>How should the government transmit the idea of the new policy correctly to the people through the application of proper media? Combined policy marketing with the blog to popularize a new policy could make government to communicate with the people immediately, to promote the people’s attention, interesting, desire and action. This research focuses on a case study of government’s blog to evaluate its business performance and situation. Furthermore, the study discussed the difference between potential group’s behavior response of government’s blog and seeded blog

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Cheng, Shih-Hsing, and 鄭世興. "A Study On The Police Authority Diverse Marketing." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/64127620530655059506.

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碩士<br>義守大學<br>管理學院碩士班<br>98<br>The Research, Development and Evaluation Commission (RDEC) of Executive Yuan declared a public opinion investigation on Service Quality Satisfaction on the Government in June 2 2009.The opinion stated that people did not satisfy police works enough, nearly 40% of participants are dissatisfied with police, while about 60% are satisfied with police’s performance. For a long time, 70,000 police service people day and night, but people do not appreciate their service.This study attempts to provide police authority with plausible marketing methods for enhancing the Se

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Jing-Yi, Chen, and 陳靜宜. "Research on Education Governance--- Policy Marketing Analysis of the “Textbook Open-up Policy”." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/90987694263183050845.

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碩士<br>國立中正大學<br>政治學所<br>94<br>The Program of the Education Reform brought the concepts of “market competition” and “customer orientation” into the territory of education while facing the transformation of the new era, with the purpose of bringing out strategies much emphasized in pluralism and flexibility so as to cope with the new era education. The entire education market hence has tended to free competition, and the newly introduced “Grade 1-9 Integrated Curriculum” policy since replaced traditional rigid education system, obviously leading a divergent countenance and connotation to educati

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Lai, Meng-Chun, and 賴孟君. "A Study of Government Policy Marketing － An Example of the Wetland Conservation Policy." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/n9su6m.

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碩士<br>國立暨南國際大學<br>公共行政與政策學系<br>104<br>Global climate change causes natural disasters occurred frequently, a serious threat to human living environment. Governments to slow the dangers of abnormal climate change, they used various methods and best. Wetland protection policy and even the global 157 countries signed the " Ramsar Convention "（Ramsar Convention）, is also a important part of the various ways for it. Our country is not one of the signatories, but how how should on wetland conservation, restoration, how to education and how to use it wisely, subject, is also the responsibility. In t

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吳盈瑩. "The Research of Public Policy Marketing： Case Study in Taipei City Immigration Policy." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/45473270185398567843.

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Wang, Shu-Feng, and 王淑芬. "The Analysis of Public Policy Marketing: A Case Study of Third-party Payment Policy." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/gxxgck.

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碩士<br>淡江大學<br>公共行政學系公共政策碩士在職專班<br>104<br>Facing the new era of digital technology, government sectors have to increase the satisfaction of policies implementation, generate new advantages and satisfied demands, using marketing policy is the most direct and rapid way to communicate with the masses. The marketing policy convey policy messages quickly, make the most people understand government measures easier and are willing to cooperate, even to get a sense of compliance. Policy marketing activities has become increasingly common currently. By reviewing literature of marketing policy can organi

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Tseng, Ching-jung, and 曾景榮. "Optimal retailer order quantity and marketing expenditure with partial return policy and marketing effects under single period." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/62621051659133990206.

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碩士<br>國立高雄第一科技大學<br>運籌管理研究所<br>100<br>To meet customer requirements in product varieties, products are more often customized than past. This strategy makes product life cycle shorter and product demand unpredictable. The uncertainty of such single-period products usually results in inventory shortage or overstock in the supply chain, which deteriorates retailer’s and/or supply-chain’s profits. Buy-back contract is often used in the single-period product sales to share inventory risks and to encourage retailers to increase their order quantities. In the meantime, marketing efforts are taken by

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Rajan, M. "Indian fertiliser policy: Its impact on production, consumption and marketing." Thesis, 2000. http://hdl.handle.net/2009/4631.

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Chu, Mei-Chen, and 朱美珍. "The Optimal Policy For Matching Problem Between Manufacturing And Marketing." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/95206474166976639605.

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博士<br>淡江大學<br>管理科學學系<br>89<br>Due to the highly development of information technology, the electronic commerce is getting popular. The “B2B” model in e-commerce magnifies the supply chain with the concept of “Integrated Operation and Cooperation”. Therefore, the modernized management no longer simply focus on problems like the optimal production rate to minimize the total cost or on the optimal sales price to maximize total profit, but rather have to consider the matching problems between manufacturing and marketing. Facing the fast change in business, this study will consider not

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Huang, Ai-Chieh, and 黃愛絜. "The Research on Policy Marketing of Green Gross Domestic Product." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/pdza72.

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碩士<br>世新大學<br>行政管理學研究所(含博、碩專班)<br>96<br>The environmental protection concept has emerged since late 20th century. After the millennium, it started to gain its popularity in the 21st century. However, heavy casualties and property damage have been caused due to global fiercely climatic change, which made people realize the importance of environmental protection. The Agenda 21 has been adopted at the Earth Summit in 1992. Especially, the improvement of Green GDP has also been proposed. With economic take-off, the national income largely enhances in Taiwan. Consequently, the natural environments

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-chun, Chia, and 皋嘉駿. "The price matching guarantees policy regarding Relationship marketing application effect." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/59332270023260237357.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>95<br>This is a trend when marketing channels are the key to successful retailing. Only the retailers that have close bonds with customers will get profits in the end. Relationship marketing means to establish stable and sustainable trading relations with customers, and serves as one of the important marketing strategies for businesses to become and remain competitive. Berry and Parasuraman (1991) initiated that relationship marketing is a strategy to attract, develop and retain customers. Furthermore, Berry and Parasuraman noted that a customer retention strate

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Chan, Ming-Chang, and 詹明璋. "Information Policy Marketing: A Case Study of M-Taipei Initiative." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/88672696281440383119.

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碩士<br>元智大學<br>資訊社會學研究所<br>95<br>This paper takes the “M-Taipei Initiative,” the first and largest Wi-Fi network in the world, as a case study to research upon the world-wide trend of building the wireless cities nowadays. The “M-Taipei Initiative” was initiated a “build & operate” (BO) tender project by Taipei City Government, to provide public access to outdoor wireless broadband. In this case, the “M-Taipei Initiative” is a brand new information policy for public sectors and citizens, which means, it also needs a brand new policy marketing strategy to promote to users. Because there is no

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CHIN-FU, HUANG, and 黃進福. "A Research on the Marketing of Voluntary Military Service Policy." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/27920917131614829867.

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WANG, SHU-HUI, and 王淑慧. "An Empirical Study of Police Image Marketing in Taipei City." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/18840401859407221163.

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碩士<br>國立臺北大學<br>公共行政暨政策學系碩士在職專班<br>91<br>In this all-in-one marketing era, marketing strategies either are vital to private-owned enterprises or publicly managed corporations to manifest their achievements. So does police agency. With Policepersons working days and nights trying to maintain their social stability, and protecting every civilian’s well-beings, they need to catch up and meet their target populations’ needs, on which they may build their marketing structure to modify policeperson’s image accordingly. This research focuses on the strategies of image marketing for Taipei

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Chin, Lin Tzu, and 林姿菁. "Research of Experiential Marketing Policy in Ten Drum Culture Village." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/34944326022569957370.

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碩士<br>南台科技大學<br>資訊傳播系<br>95<br>With the change of the current economic value and the change of ways if marketing today, it is the main marketing policy to experiential marketing. The content of performance art is needed to be experienced by the consumers. The object of the research is to choose Ten Drum Culture Village, which is honor of the award from Executive Yuan. Ten Drum Culture Village is the first example in developing the cultural concept in January, 2007. As a result, the purpose and method of the research is to interview the proprietor and the issue of experiential provider, the pol

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LIU, YEN-MING, and 劉晏銘. "The NIA automatic clearance policy of marketing -Facebook fan page." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/86282752429220999243.

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碩士<br>中華大學<br>行政管理學系碩士班<br>100<br>This study for the National Immigration Agency was established in January 2012 Facebook "I love the automatic clearance" fan page-based.Theoretical basis for social media marketing and policy marketing, research methods to study the "literature review", "online observation", "secondary data analysis, content analysis and in-depth interviews".The study found that the Immigration Department for the first time to use the social networking site marketing business very seriously, for this particular set up the network marketing working group.With the policies carri

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Chen, Jhih-Jean, and 陳稚蓁. "The Performance Measure Improvement on Media Exposure of Policy Marketing." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/10537462800833221022.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>101<br>Public organizations in modern society are not only proactive and expeditious in handling public needs, but also informative, so that people can understand the policy directions as well as the marketing purposes of the Government, and how things are planned and processed. The most important thing is the result of the implementation. However, the media nowadays are becoming reluctant to report activities that are promoted by the public sectors. If there are no highlights in the news, they will be unable to attract the media to expose them. As a result, the

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Hu, Tz-Yun, and 胡子勻. "A Study on the Methods of Policy Marketing of Long-term Care Policy in Taiwan." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/8je244.

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碩士<br>銘傳大學<br>公共事務學系碩士班<br>96<br>In order to respond to the emerging problems and needs when aging population continues to increase, the government in Taiwan pays more attention to the aging problems, and initiates joint efforts with non-governmental organizations to implement long-term care policy. It is hoped to retain old people’s own dignity and independence by implementing the policy. From the viewpoint of policy marketing, this research intends to see how long-term care policy is marketed in Taiwan. Currently, long-term care policy is in a transition period and many implementation str

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Chou, Zhida, and 周志達. "From Policy Slogan to Social Activities:the Analysis of Community Policy Marketing in Chia-yi County." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/69914847903473717436.

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Liu, Shuchung, and 劉恕忠. "The Policy Implementation Of ROC Volunteer Enlisted Soldiers Recruitment: The Application Of Policy Marketing Perspective." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/70690192146741934428.

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碩士<br>國防大學<br>戰略研究所<br>100<br>"Voluntarism" has been a one of the major reform goals of the government's military service system. After President Ying-jeou Ma was inaugurated in 2008, he officially launched "voluntarism system" as one of the most important defense transformation policies. This major change will reform the current enlist-based soldiers/volunteer-based officers system, a "conscription and voluntarism", to an all "voluntarism". The key to the success of this policy is to examine if recruitment is sufficient enough to meet the military needs. It can also serve as a decisive factor

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Wei, Shu-Hui, and 魏淑惠. "A Study of the Policy Marketing for Promoting the Policy of Adoption Instead of Buying Pet." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/22126890806564900612.

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碩士<br>中華大學<br>行政管理學系<br>104<br>“Adoption instead of buying pet” is major policy of Government on solving stray animals in recent years.「Finding a new home for stray animals」 is a core target to decline amount of stray animals in shelter. The efficiency of the policy implementation is relative to marketing. Therefore, this study is to apply in Snavely and Burtons’ policy marketing theories, in-depth interviews and literature analysis to understand implementation status of Council of Agriculture and Taichung City Government. Furthermore, it analyzes marketing strategy, way of this policy, facing

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Lin, Yuan-Ching, and 林原慶. "The Analysis of MEA Tourism Factories Plan from Policy Marketing Perspective." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/43214848701419258918.

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碩士<br>國立中興大學<br>國家政策與公共事務研究所<br>105<br>Tourism Factories have become new sightseeing these days, since 2003 MEA launched transferred industry production site to factory tourism policy. This policy has successfully assisted industry production site in combining cultural, educational and leisure elements, which creates new experiences also draws tourist’s attention. DIY activities especially, during DIY activities tourists gain more knowledge of particular industrial history and production process. This study is focusing on public policy marketing of tourism factories, through reviewing publi

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Chen, Su-Chiou, and 陳素秋. "A Study on the Taiwan-Subjectivity Education: Its Policy and Marketing." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/18675952568219291453.

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博士<br>國立臺北教育大學<br>教育經營與管理學系<br>99<br>This study was about policy and marketing of the Taiwan-Subjectivity Education. The connotative meanings, theoretical foundations, policy evolution and marketing were explored in this study to frame a thorough understanding of the Taiwan-Subjectivity Education. The main methods used for this study were: (1) intensive literature review and document analysis, and (2) in-depth interviews with educational experts, governmental officials, and school administrators, who were familiar with or had responsibilities for the policy of the Taiwan-Subjectivity Education

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Hui, Chieh Shu, and 偕淑惠. "The Study of Policy Marketing for Healthy City in Hualien County." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/51584525200274198039.

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碩士<br>國立東華大學<br>公共行政研究所<br>99<br>There are many local governments effort to advance Healthy City recent years in Taiwan. The goal of Healthy City is creating an environment to live better for citizen. Moving this policy not only including relate to bureaus, but also private organizations and residents to participate. Therefore, Bureau of Health of Department of Health encouraged local governments to involve healthy issues in policy, gathering economy and society development. The alternatives of Healthy City including political commitment, cooperation of intersection, society participation, act

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