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Journal articles on the topic 'Marketing polic'

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Published: 30 May 2022

Last updated: 31 July 2025

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1

Cochoy, Franck. "Le marketing, ou la ruse de l'économie." Politix 14, no. 53 (2001): 175–201. http://dx.doi.org/10.3406/polix.2001.1143.

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2

Emsley, C. "Marketing the Brand: Exporting British Police Models 1829-19501." Policing 6, no. 1 (2012): 43–54. http://dx.doi.org/10.1093/police/par061.

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3

Rundall, P. "Nestle's marketing policy." BMJ 307, no. 6906 (1993): 734–35. http://dx.doi.org/10.1136/bmj.307.6906.734-c.

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4

Smith, Bill. "Marketing Policy Reform." Social Marketing Quarterly 14, no. 2 (2008): 105–11. http://dx.doi.org/10.1080/15245000802103757.

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5

Meissner, Frank. "Agricultural marketing policy." Food Policy 13, no. 3 (1988): 323–25. http://dx.doi.org/10.1016/0306-9192(88)90059-0.

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Watanabe, Tatsuro. "Thought, Policy and Practice with Regard to Urban Revitalization in the UK." Japan Marketing Journal 38, no. 3 (2019): 17–36. http://dx.doi.org/10.7222/marketing.2019.003.

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7

Nematullaevich, Khamdamov Omonullo. "STATE DEBT MANAGEMENT POLICY IMPROVEMENT PROSPECTS." Frontline Marketing, Management and Economics Journal 4, no. 9 (2024): 40–49. http://dx.doi.org/10.37547/marketing-fmmej-04-09-05.

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This article describes the economic importance and necessity of public debt in developing the national economy. The scientific approaches of economists to the effective management of state internal and debt have been researched and conclusions have been drawn. In recent years, the trends of changes in public debt in the Republic of Uzbekistan have been analyzed. Findings on the implementation of the public debt management strategy and its main directions are based. A scientific proposal and practical recommendations on improving the mechanism of efficient management and distribution of state d

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8

Baruk, Jerzy. "Miejsce innowacji marketingowych w polityce rozwojowej organizacji." Marketing i Rynek 2020, no. 2 (2020): 3–13. http://dx.doi.org/10.33226/1231-7853.2020.2.1.

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9

Shultz, Clifford J., Timothy J. Burkink, Bruno Grbac, and Nataša Renko. "When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity." Journal of Public Policy & Marketing 24, no. 1 (2005): 24–37. http://dx.doi.org/10.1509/jppm.24.1.24.63897.

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The authors examine forces, policy failures, and the ensuing war and devastation of the marketing system of the former Yugoslavia. They provide an overview of the region and discuss food marketing's contributions to recovery. The authors then describe food-marketing institutions that have emerged from destruction and suggest some successful cases and best practices that can be leveraged to sustain peace and prosperity in the war-ravaged Balkans, as well as the broader global community.

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10

Suchard, Hazel T. "Understanding marketing and marketing policies in international markets." South African Journal of Business Management 16, no. 1 (1985): 49–53. http://dx.doi.org/10.4102/sajbm.v16i1.1073.

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Marketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages in development and discusses the implications for product policy, pricing policy, promotion policy, and distribution policy. The impact of other economic factors, cultural forces, political and legal forces are also discussed. The authoress concludes by referring to rural versus urban distribution and its influence on international marketing.

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11

Marcovitch, H. "Marketing and public policy." BMJ 309, no. 6968 (1994): 1588–89. http://dx.doi.org/10.1136/bmj.309.6968.1588a.

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12

Nkanikpo Ibok, Ibok, and Etuk Samuel George. "Women in Marketing: Their Characteristics, Motivations, Challenges and Policy Implications." International Journal of Management Science and Business Administration 1, no. 8 (2015): 7–13. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.18.1001.

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Women constitute an important workforce in every society all over the world and contributions of women in every profession should be revisited with empirical facts. This study examines women in marketing; their characteristics, motivations and challenges using a survey method. With a sample of 60 respondents drawn across ten banks in Akwa Ibom State, the study reveals that characteristics, motivations and challenges of women has specific implications for national economic growth and marketing profession. Realizing overall empowerment of women in marketing and in the state, we recommend some po

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13

Stremţan, Filimon, Moise Ioan Achim, and Lucian Alexandru Radu. "Blog Marketing – A Relevent Instrument Of The Marketing Policy." Annales Universitatis Apulensis Series Oeconomica 2, no. 12 (2010): 760–65. http://dx.doi.org/10.29302/oeconomica.2010.12.2.29.

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14

Buurma, Hans. "Public policy marketing: marketing exchange in the public sector." European Journal of Marketing 35, no. 11/12 (2001): 1287–302. http://dx.doi.org/10.1108/eum0000000006483.

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15

Pančić Kombol, Tonka. "Hotel marketing and price policy." Tourism and hospitality management 2, no. 1 (1996): 47–56. http://dx.doi.org/10.20867/thm.2.1.6.

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The paper discusses basic methods and means for forming and applying a price policy in hotel marketing and emphasizes the importance of market orientation in forming the price policy as well as the importance of researching user perception of the price in forming a price policy for the product. As the development of Croatia's hotel industry (as well as tourism) is based on seasonal business and the booking offer mostly realised via foreign tour operators, price policy did not develop as per strategic behaviour of the market and in harmony with product policies. Using a theoretical example base

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16

Giles, William. "Marketing Planning and Customer Policy." Management Decision 24, no. 3 (1986): 19–27. http://dx.doi.org/10.1108/eb001407.

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17

Biroscak, Brian J., Mahmooda Khaliq, Steven Truong, et al. "Social Marketing and Policy Making." Social Marketing Quarterly 21, no. 4 (2015): 249–59. http://dx.doi.org/10.1177/1524500415609880.

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18

Vasyliev, Vadym. "MARKETING POLICY IN SOCIAL NETWORKS." Economics and Management, no. 1 (2025): 190–97. https://doi.org/10.32782/2312-7872.1.2025.27.

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Marketing policy in social networks plays a crucial role in today's business world, becoming an integral part of the strategies of many companies. It is considered a powerful tool for establishing and maintaining communication between businesses and consumers, contributing to the formation of a loyal audience and increasing the level of customer engagement, which is critical to success in today's digital world. This article focuses on the analysis of marketing strategies used on various online platforms. The aim of the research is to understand how these strategies help optimize interaction wi

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19

Garrett, Dennis E. "The Effectiveness of Marketing Policy Boycotts: Environmental Opposition to Marketing." Journal of Marketing 51, no. 2 (1987): 46. http://dx.doi.org/10.2307/1251128.

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Garrett, Dennis E. "The Effectiveness of Marketing Policy Boycotts: Environmental Opposition to Marketing." Journal of Marketing 51, no. 2 (1987): 46–57. http://dx.doi.org/10.1177/002224298705100204.

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Marketing strategists assert that environmental management is a critical marketing task. However, little attention has been given to environmental forces that actively oppose an organization's marketing policies. Protest groups often use boycotts in an attempt to coerce an organization to modify allegedly harmful marketing policies. The author proposes and tests a theory of the effectiveness of such boycotts.

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21

Ozanne, Julie L., Canan Corus, and Bige Saatcioglu. "The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing." Journal of Public Policy & Marketing 28, no. 1 (2009): 29–40. http://dx.doi.org/10.1509/jppm.28.1.29.

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Urgent social problems increasingly arise at the intersection of the interests of business leaders, policy makers, and consumers. The authors argue that deliberative democracy offers a fruitful approach for understanding marketing's impact on society by revealing the complex and often conflicting network of interests among stakeholders. Deliberative methods hold promise for easing constraints on civic engagement and increasing consumer empowerment. The authors explore the historical and philosophical underpinnings of deliberative democracy. Specifically, they evaluate popular methods and appli

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22

Hill, Ronald Paul. "Whither Marketing and Public Policy Research? or Has Public Policy and Marketing Come of Age?" Journal of Public Policy & Marketing 30, no. 1 (2011): 86–88. http://dx.doi.org/10.1509/jppm.30.1.86.

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23

Liang, Wenhui. "The Current State of Digital Marketing in China's Beauty Industry and The Targeted Strategies." Journal of Education, Humanities and Social Sciences 16 (July 2, 2023): 148–54. http://dx.doi.org/10.54097/ehss.v16i.9597.

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With the advancement of mobile internet and social media, the creation of new national beauty brands now heavily relies on digital marketing. Some of the new Chinese beauty brands that first appeared online have made online marketing their primary objective. With the aid of funding, they are able to increase their online advertising costs and increase their online sales significantly. This thesis examines the present state of the Chinese beauty business, looks at its external environment, discusses the significance of digital marketing's singularity in the beauty industry, researches new marke

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24

Adomah-Afari, Augustine, and Theophilus Maloreh-Nyamekye. "Relationship marketing strategy." International Journal of Health Care Quality Assurance 31, no. 6 (2018): 631–45. http://dx.doi.org/10.1108/ijhcqa-05-2017-0086.

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PurposeThe purpose of this paper is to explore how strategies are put in place to formulate policies regarding the introduction and implementation of relationship marketing (RM) in the health sector, and how RM strategies are designed as part of the curricula for the training of prospective health professionals in Ghana.Design/methodology/approachData were gathered using interviews and documentary review. A purposive sampling technique was used to recruit policy makers and health educationists in Accra for in-depth interviews. Qualitative interviews were analysed using framework analysis.Findi

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25

YAHELSKA, Kateryna, and Liubov VASYLYSHYNA. "Marketing policy of farms in Ukraine." SCIENTIA FRUCTUOSA 151, no. 5 (2023): 68–88. http://dx.doi.org/10.31617/1.2023(151)05.

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Unequal conditions for the functioning of farms as a part of agricultural sector require strategic thinking and marketing orientation from farmers. The limited use of marketing tools in the management activities of farmers is associated with insufficiently adapted marketing provision for the specifics of farming. The aim of the article is to substantiate the marketing provision of the strategic development of farming based on a rational combination of optimal elements of modification models of the marketing mix. The theoretical and methodological basis of the research was made up of the funda

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26

ANDRUSHKEVYCH, Z., V. NIANKO, and O. SITARCHUK. "DIGITALIZATION – AN EFFECTIVE INSTRUMENT OF ENTERPRISE’S COMMUNICATIVE POLICY DURING THE COVID-19 PANDEMIC." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 15–18. https://doi.org/10.31891/2307-5740-2020-286-5-3.

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The article examines the digital tools of marketing communications, lists their benefits and features of use in today’s business environment. The concept of digital marketing and the need for timely transition of enterprises to this type of communication with the consumer is defined. The components of building an effective marketing communication policy of the enterprise are considered, which provides for the active presence of the enterprise in social networks and the use of all possible means of digital communications. The degree of «presence» of digital technologies in the marketing strateg

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27

Gundlach, Gregory T. "Exchange Relationships and the Efficiency Interests of the Law." Journal of Public Policy & Marketing 15, no. 2 (1996): 185–202. http://dx.doi.org/10.1177/074391569601500202.

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Understanding marketing's trend toward long-term exchange relationships and the practice of relationship marketing is important for both marketing and public policy. The author examines the implications this form of exchange can pose for the interests of exchange participants and society. Focusing on the legal foundations of exchange as found in the law of property and contract, the principle values that constitute this infrastructure of law provide the basis of the author's inquiry. These values are considered to stand for and reflect basic societal interests and therefore furnish an importan

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28

Jang, Hyeong Yu, and Gandulam Ganbold. "Marketing Paradigm Shift Following the Pandemic: Focusing on Consumer Behavior, Marketing Strategy and Marketing Policy." Journal of Distribution and Logistics 10, no. 2 (2023): 41–61. http://dx.doi.org/10.22321/jdl2023100203.

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29

Гарматюк, Олена Валентинівна, and Артем Андрійович Автомеєнко. "MARKETING POLICY OF COMMUNICATIONS IN PHARMACY." Economies' Horizons, no. 1(2) (October 28, 2017): 35–41. http://dx.doi.org/10.31499/2616-5236.1(2).2017.113296.

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30

Bielova, О., and I. Petrova. "PERSONNEL MARKETING IN COMPANY’S COMPENSATION POLICY." "Scientific notes of the University"KROK", no. 4(60) (2020): 115–20. http://dx.doi.org/10.31732/2663-2209-2020-60-115-120.

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31

Olena, LABURTSEVA. "MARKETING PRICING POLICY OF RETAIL CHAINS." Herald of Kyiv National University of Trade and Economics 137, no. 3 (2021): 92–107. http://dx.doi.org/10.31617/visnik.knute.2021(137)07.

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Background. The problems of marketing pricing policy in the economic crisis caused by the COVID-19 pandemic are attracting more and more attention. In particular, there is a need for a theoretical generalization of the pricing practice of retail chains. Analysis of recent research and publications has revealed that theproblem of analysis of the practice of formation and implementation of pricing policy by retail chains in Ukraine is not solved. The aim of the article is to form a methodical approach to the analysis of marketing pricing policy of retail chains in the Ukrainian market, determini

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32

Haraldsson, Ingemar. "Agricultural Marketing Strategy and Pricing Policy." Agricultural Economics 3, no. 2 (1989): 166–68. http://dx.doi.org/10.1111/j.1574-0862.1989.tb00081.x.

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33

Pauwels, Koen, and Dominique M. Hanssens. "Performance Regimes and Marketing Policy Shifts." Marketing Science 26, no. 3 (2007): 293–311. http://dx.doi.org/10.1287/mksc.1060.0267.

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34

Nelson, Jon P. "Alcohol Marketing Policy: The Missing Evidence." Addiction 107, no. 9 (2012): 1708–9. http://dx.doi.org/10.1111/j.1360-0443.2012.03947.x.

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35

Desai, Preyas S. "Editorial—Marketing ScienceReplication and Disclosure Policy." Marketing Science 32, no. 1 (2013): 1–3. http://dx.doi.org/10.1287/mksc.1120.0761.

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36

Fekete, Adriana-Georgiana-Eliana. "Marketing Policy of S.C. OPTIROX S.R.L." BRAND. Broad Research in Accounting, Negotiation, and Distribution 13, no. 1 (2022): 25. https://doi.org/10.70594/brand/13.1/3.

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<span id="docs-internal-guid-b4f8fef9-7fff-30e3-0740-0e11a1709537"><span>This study explores the marketing strategies of S.C. OPTIROX S.R.L., focusing on product policy, pricing strategies, and a comprehensive market study. By analysing customer behaviour and satisfaction levels, the research highlights the company’s strong market presence and strategic positioning. The study integrates insights from industry experts (Kotler, 1991; McCarthy, 1960; Vernette, 1992) to emphasize the importance of effective pricing and branding in retail optics. The findings provide a foundation for OP

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Fekete, (Bude) Adriana-Georgiana-Eliana. "Marketing Policy of S.C. OPTIROX S.R.L." BRAND. Broad Research in Accounting, Negotiation, and Distribution 13, no. 1 (2025): 25–29. https://doi.org/10.70594/brand/13.1/3.

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<strong>Abstract</strong> This study explores the marketing strategies of S.C. OPTIROX S.R.L., focusing on product policy, pricing strategies, and a comprehensive market study. By analysing customer behaviour and satisfaction levels, the research highlights the company’s strong market presence and strategic positioning. The study integrates insights from industry experts (Kotler, 1991; McCarthy, 1960; Vernette, 1992) to emphasize the importance of effective pricing and branding in retail optics. The findings provide a foundation for OPTIROX's continued growth through customer engagement,

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38

Bond, Craig A. "Controlling Marketing: Marketing Success Through Marketing Controls." Journal For Healthcare Quality 14, no. 1 (1992): 40. http://dx.doi.org/10.1111/j.1945-1474.1992.tb00012.x.

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39

Glushchenko, V., and I. Glushchenko. "Methodical aspects of development of the marketing policy of the organization." Bulletin of Science and Practice 4, no. 5 (2018): 370–79. https://doi.org/10.5281/zenodo.1246258.

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The subject of the article is the methodological aspects of developing the marketing policy of the organization, the object of the article is the marketing policy of the organization, the purpose of the article is to increase the effectiveness of the marketing complex of organizations on the basis of marketing policy formation. In order to achieve this goal, the article addresses such basic tasks: the essence of marketing at the beginning of 21 century; the methodical bases of development of the marketing organization are developed, the possibility of application in the development o

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40

Kennedy, Posma Sariguna Johnson, Suzanna Josephine L. Tobing, and Rutman Lumbantoruan. "Marketing strategy with marketing mix for Lake Toba tourism destination." Journal of Sustainable Tourism and Entrepreneurship 3, no. 3 (2023): 177–94. http://dx.doi.org/10.35912/joste.v3i3.1515.

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Purpose: This study aims to identify effective and targeted policy strategies to improve the quality of Lake Toba. Lake Toba, a popular tourist destination in Indonesia, faces global competition and needs continuous development to maintain its appeal to domestic and international travelers. This study incorporates marketing mix policy theory to guide the design of these strategies. Objective: The objective of this study is to identify effective and targeted policy strategies to improve the quality of Lake Toba, a popular tourist destination in Indonesia. Scope: The scope of this study includes

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41

TASLIMA, NAZIFA, MD ABU SAYEM, GURSAHILDEEP SINGH SIDHU, and FARIBA CHOWDHURY. "MITIGATING INFLATION: A COMPREHENSIVE ANALYSIS OF POLICY MEASURES AND THEIR IMPACTS ON THE U.S. ECONOMY." Frontline Marketing, Management and Economics Journal 4, no. 7 (2024): 17–38. http://dx.doi.org/10.37547/marketing-fmmej-04-07-03.

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Background: Inflation is the continuous increase in the general price level of goods and services over time. In the context of the United States, managing inflationary pressures has been a permanent challenge tangled with economic stability and growth. The primary objective of this study is to systematically evaluate the impact of different policy measures on inflation dynamics in the U.S. economy. Methods: This study utilized a mixed-methods approach, combining quantitative and qualitative data. Quantitative data were collected through surveys administered to U.S. policymakers. These survey r

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42

CHEREP, Оleksandr, and А. KOTSERUBA. "MARKETING PRICING IN A FREE MARKET." Herald of Khmelnytskyi National University 292, no. 2 (2021): 140–44. http://dx.doi.org/10.31891/2307-5740-2021-292-2-23.

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The problems related to shaping a company’s pricing policy are the object of research conducted by the scholars in the fields of economics, management, marketing, entrepreneurship, finance, and accounting. This determines the multivariance of the approaches to interpreting the concept of “pricing policy”, determining the main stages of shaping the pricing policy and their content. The place of the marketing pricing policy in the company’s development policy and its relationship with other policies are established. The types of the company’s pricing policy are defined. In the process of systema

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43

Vohidovna, Jurayeva Umida, Qurbanov Ozad, and Akbarova Zilola. "Green Marketing: Eco-Conscious Branding in Uzbekistan." International Journal Of Management And Economics Fundamental 5, no. 6 (2025): 14–17. https://doi.org/10.37547/ijmef/volume05issue06-04.

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Growing ecological awareness and regulatory pressure are transforming the competitive logic of Uzbek firms. Green marketing—the strategic integration of environmental concerns into branding—has emerged as a salient response. This study investigates how enterprises in Uzbekistan embed eco-conscious values in their brand narratives, which factors shape consumer acceptance, and what obstacles curb wider adoption. Drawing on a mixed-methods design that combines longitudinal policy analysis, a survey of 318 urban consumers, deep-dive interviews with 22 marketing managers, and content analysis of 47

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44

Zeiss, Jessica, Les Carlson, and Elise Johansen Harvey. "Firm receptivity regarding marketplace vs political ties." American Journal of Business 35, no. 3/4 (2020): 129–51. http://dx.doi.org/10.1108/ajb-09-2019-0069.

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PurposePrior research has examined the sociopolitical force as simply a part of all types of environmental pressures, yet we argue that this force calls for a unique examination of marketing's role in firm responses to sociopolitical pressures. Understanding the degree to which firms attempt to manage forces and pressures in the external business environment is key to understanding marketing's role in impeding vs aiding public policy initiatives, and is the problem this research investigates.Design/methodology/approachUsing structural equation modeling, data from 71 firms demonstrate that mana

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45

Букало, Надія. "RESEARCH OF MARKETING PRICING OF ENTERPRISE POLICY." Economic journal of Lesya Ukrainka Volyn National University 2, no. 38 (2024): 112–18. http://dx.doi.org/10.29038/2786-4618-2024-02-112-118.

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Abstract. Introduction. The article examines the economic concept of «price», «marketing pricing policy» and its interpretation by various domestic and foreign scientists. The process of the marketing policy of the enterprise's pricing and the use of various concepts of pricing, the choice of which depends on the characteristics of the product or service and the marketing goals of the enterprise, have been studied. Research in relation to a marketing pricing of enterprise policy is actual, as it will allow to decide the row of urgent problems, in particular, establishment of optimal price on p

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46

LARINA, Yaroslava, Julia GALCHYNSKA, and Anna DICHENKO. "INNOVATIVE MARKETING IN MARKETING MANAGEMENT SYSTEM OF ENTERPRISES: REASONS AND KEY VECTORS OF DEVELOPMENT." Herald of Khmelnytskyi National University. Economic sciences 320, no. 4 (2023): 176–82. http://dx.doi.org/10.31891/2307-5740-2023-320-4-26.

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The article considers the issues of terminology, essence and meaning of the concept of “innovative marketing” from the historical and practical points of view, characterizes the main vectors of development and trends in Ukraine. The purpose of the article is to clarify the content and identify the characteristic features of innovative marketing in the marketing management system of enterprises at the current stage, structuring the elements of innovative marketing of the enterprise. Innovative marketing is considered in the article as a component of marketing management which involves the analy

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47

Kuzmynchuk, N. "Enterprises' Price Policy as an Element of Marketing Complex in Marketing-Management Systems." Modern Economics 31, no. 1 (2022): 82–89. http://dx.doi.org/10.31521/modecon.v31(2022)-12.

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Abstract. Introduction. Price and pricing is a way to respond quickly and qualitatively to internal and external factors changing. This is why, at the current stage of market economy development, enterprises must constantly improve their price policy framework. Studying ways of price policy’s influencing, such as establishment factors, ways of formation, methods of calculation allow to increase the profit of the enterprise Purpose. The purpose of article is to establish a relevant methodology for creation an enterprises' price policy, with will meet the requirements of marketing-management sys

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48

Mandych, Oleksandra, Inna Naumenko, and Iryna Romaniuk. "Formation of commodity distribution policy in integrated structures." Actual problems of innovative economy, no. 4 (June 27, 2019): 83–87. http://dx.doi.org/10.36887/2524-0455-2019-4-14.

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The article highlights the relevance of studying the marketing policy of product distribution for the work of integrat-ed structures in a market economy. It is determined that the role and importance of marketing policy in the distribution of integrated structures is to ensure the functioning of distribution channels aimed at ensuring the availability of goods and services that meet customer demand for range, quality and price, as well as a high level of service; improved marketing links (both internal and external), proposals to create an effective information and management system of market

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49

Rawwas, Mohammed Y. A., Basharat Javed, Karthik N. S. Iyer, and Baochun Zhao. "Healthcare marketing." International Journal of Pharmaceutical and Healthcare Marketing 13, no. 4 (2019): 469–88. http://dx.doi.org/10.1108/ijphm-10-2018-0057.

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Purpose The purpose of this study was to examine the process of the use of management’s positivity and negativity sources and their mediation on pharmaceutical members’ satisfaction that, in turn, enable a health-care organization to meet its business objectives with more agility. Design/methodology/approach Data were obtained from a survey of 106 pharmaceutical members regarding their relationships with management. Findings The results of LISREL analysis revealed that the use of positivity variables such as reward enhanced each of referent, expert and positive conflict; in addition, referent

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Hill, Robert C. "Hospital Marketing:." Journal of Hospital Marketing 1, no. 1-2 (1987): 7–11. http://dx.doi.org/10.1300/j043v01n01_02.

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