Relevant bibliographies by topics / Marketing potential of startup project

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing potential of startup project'

Author: Grafiati
Published: 11 September 2021
Last updated: 30 July 2025

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Journal articles on the topic "Marketing potential of startup project"

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Kofanov, Oleksii Ye, Oleksandr V. Zozulov, Sergii O. Solntsev, and Kateryna V. Bazherina. "DYNAMIC DECISION-MAKING FRAMEWORK FOR EVALUATING THE MARKET POTENTIAL AND SUCCESS OF INNOVATIVE STARTUPS ON THE BASIS OF A MARKETING RESEARCH APPROACH USING R." Academic Review 2, no. 59 (2023): 202–17. http://dx.doi.org/10.32342/2074-5354-2023-2-59-14.

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Currently, the world is highly dependent on technological advancements and innovations (TAI) being the key driver of economic growth, competitiveness, and overall societal progress. And high-tech startups are at the forefront of TAI, developing new products and services that meet the growing needs of consumers. Over the past decades, the quantity and quality of startups have increased significantly, however, they are still known for high risks and low success rates, which often lead to financial losses for investors and startup founders. Therefore, the aim of the study was to develop a dynamic
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Azoev, G. L., E. V. Sumarokova, and A. N. Kotova. "Marketing approach to scaling the business of an innovative startup." Vestnik Universiteta, no. 9 (November 2, 2023): 38–47. http://dx.doi.org/10.26425/1816-4277-2023-9-38-47.

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High-tech products and innovative startups are at high risk. Mechanisms of their minimization are an important condition for the commercial success of innovation. This thesis is especially relevant in the period of business scaling. As a key criterion for the commercial success of the scaling, an indicator of the mass of the extracted profit is proposed. For its growth, the decomposition of the profit formula into 3 factors is presented: the capacity of the target market, the market share of the startup, the target profitability of sales. In the proposed approach, the development of a business
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Chaikovska, Maryna, and Elina Bielienkaia. "Modern determinants and challenges of marketing management Ukrainian IT startup industry." Marketing and Digital Technologies 6, no. 3 (2022): 109–23. http://dx.doi.org/10.15276/mdt.6.3.2022.11.

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The aim of the article. The aim of the article is to study the Ukrainian ecosystem of startups and highlight the determinants and challenges of marketing management of the national IT startup industry in modern conditions. The results of the analysis. It was revealed that in the conditions of increasing entropy at all levels of social systems, the development of the start-up industry becomes critical for adapting to external turbulences. The prerequisites and prospects for the development of the ecosystem of IT startups in Ukraine were analyzed. It is emphasized that the priorities of managing
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E Kaniz, Rifat, Abdur Rahman Lindon, Md Atiqur Rahman, Md Asif Hasan, and Amjad Hossain. "The Impact of Project Management Strategies on the Effectiveness of Digital Marketing Analytics for Start-up Growth in the United States." Inverge Journal of Social Sciences 4, no. 1 (2025): 8–24. https://doi.org/10.63544/ijss.v4i1.109.

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The U.S. startup ecosystem is a highly competitive one and for that reason project management (PM) strategies have to be dovetailed with digital marketing analytics to propel business growth. In this study, the influence of structured PM methodologies like Agile, Scrum, Waterfall and Hybrid on digital marketing analytics for startup success in marketing efficiency, customer engagement and business scalability will be examined. The design choice was a quantitative one with survey data from 200 professionals at US based startups (founders, project managers, digital marketing managers, data analy
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Nait Bahloul, Mokrane, and Khouloud Abderrahmane. "Student Start-Up." International Journal of Public Administration, Management and Economic Development 9, no. 2 (2024): 43–53. https://doi.org/10.60026/ijpamed.v9i2.191.

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This study explores the support mechanisms available to student entrepreneurs in Algeria, with a particular focus on Ministerial Decision 1275, which aims to facilitate the creation and development of student startup projects. A descriptive and analytical approach was adopted to evaluate the impact of these measures on student engagement and their potential contribution to economic development. The study draws on preliminary data collected from registration platforms and project assessments across various Algerian universities. The results show a significant increase in student interest in ent
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Hakim, Azinuddin Ikram, Mohamad Fauzi Sukimi, and Abdul Hafiz Ab Rahman. "Exploring the Role of Business Incubators to Sustainable Startups: A Systematic Literature Review." PaperASIA 40, no. 5b (2024): 307–20. http://dx.doi.org/10.59953/paperasia.v40i5b.250.

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Business incubators play a crucial role in fostering the sustainability and growth of early-stage startups. They provide access, financial support, training, infrastructure, connections with investors, and more. However, many business incubators do not effectively maximize startup potential. This study aims to systematically review and analyze the key characteristics contributing to the role of business incubators in promoting sustainable startups. The study will follow the PRISMA statement (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) and employ document analysis integr
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Богачек, Н. Л., та И. Е. Мизиковский. "Холистический маркетинг новых медицинских продуктов и технологий". Russian Economic Bulletin 7, № 5 (2024): 200–205. http://dx.doi.org/10.58224/2658-5286-2024-7-5-200-205.

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в работе представлен подход к организации информационно-инструментального пространства холистического маркетинга на примере инновационного технологического медицинского стартапа по разработке, созданию и продвижению транскраниального фототерапевтического аппарата Elmedlife для профилактики и лечения острых нарушений мозгового кровообращения. Показано как инструментарий холистического маркетинга в цифровой среде, реализованной в виде электронной торговой системы, включающей в себя систему интеллектуального анализа результатов применения базового технологического продукта инновационного бизнес-п
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Naveen Negi. "Role of Venture Capital in Promotion Startups in India: An Empirical Study." TEST Engineering & Management 83 (April 30, 2020): 27513–20. http://dx.doi.org/10.52783/testmagzine.v83.14585.

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The capital amount provided by professionals firms to invest is called venture capital, this fund is provided to new startup companies, and young ventures that have the potential to grow or are rapidly growing in the market. VC is a form of equity finance particularly designed to fund high risk and reward projects. Many steps and efforts are taken by Indian government to overcome issues related to financing. One of the most popular step taken by Indian government is Startup India. The capital money provided to newly setup companies is called as venture capital because of the reason of higher r
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Krupenna, I. A., and D. I. Fortuna. "IMPLEMENTATION OF MARKETING INSTRUMENTS INTO ANTI-CRISIS PROGRAMS OF NATIONAL TOURIST MARKET PLAYERS." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 63 (December 21, 2021): 52–60. http://dx.doi.org/10.24025/2306-4420.63.2021.248433.

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The article gives grounding to importance of implementation of marketing instruments into anti-crisis programs of main players of tourist operators segment of national tourist market. It points out that anti-crisis marketing is aimed at giving assistance to tourist market players to identify the perspectives of the market, elaborate strategic trends and choose tactical instruments of exit from the crisis situation with minimal losses.
 It regards the consequences of the current crisis for tourist sector: economic consequences, consequences for means of living and goals of sustainable deve
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van den Honert, A. "Marketing view of project startup." International Journal of Project Management 10, no. 4 (1992): 227–30. http://dx.doi.org/10.1016/0263-7863(92)90082-k.

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Dissertations / Theses on the topic "Marketing potential of startup project"

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Čahojová, Kristína. "TailorMySuit start-up case: Is there a potential for online business with custom tailored formal menswear?" Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-165575.

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The thesis analyses and describes TailorMySuit start-up in order to asses its potential success. In the introduction the goals of thesis are stated and the structure is explained. The thesis is divided into two main parts -- a theoretical part and a practical part. The theoretical part includes models for business evaluations, basic introduction to online business, its terms; and it also introduces reader into particular start-up industry and international management realities. The practical part contains business analysis based on real data from the company and the market. Analysis is drawn u
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Lazo-Durand, Rafaela, Jose Rojas-Garcia, Carlos Torres-Sifuentes, and Carlos Raymundo. "Lean Startup in a Commercial Management Model Based on Digital Marketing to Increase Sales in Companies of the Health Food Industry." Smart Innovation, Systems and Technologies, 2021. http://hdl.handle.net/10757/653802.

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El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.<br>In 2018, the Ministry of Health of Peru reported that more than 50% of the Peruvian population suffers from obesity. In total, 40% of the people affected by this disease are in the metropolitan area of Lima. Moreover, a report by the newspaper Gestión states that, on average, each Peruvian citizen consumes 52 kg of ultra-processed food per year. These alarming figures show that a change in the lifestyle of the citizens of Lima is necessary. It
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Shcherbik, Olena. "Research of marketing potential of Ukrainian startup project." Master's thesis, 2018. http://hdl.handle.net/10198/19669.

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Dupla diplomação com a Lutsk National Technical University e mestrado APNOR<br>The main purpose of this work is to research marketing potential of Ukrainian social startup project public restaurant «Urban Space», to choose and justify marketing potential evaluation model, that will have further application and making setting recommendations based on it. In the empirical part, for the comprehensive diagnostics of marketing potential of investigated startup project the data was collected from official website, and by sending a personal request to the social startup project public restaurant «Ur
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Lamps, Manon Marie Philippine. "Agile project management: a potential tool for enhancing innovation capacity in organisations." Master's thesis, 2019. http://hdl.handle.net/10071/19505.

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To develop their projects, organisations have different methodologies to use. Thus, they often use the same methods they already know and are used to. Often organisations would favourite common project management methodologies like Waterfall methodology. It has already proven its worth, but has also its flaws and limits. Since the beginning of the century new methodologies have been developed: the agile methodologies. Those methodologies are quite new and not very much known or used except by organisations from IT sectors. This thesis aims to analyse if and how the agile methodologies us
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Ellis, Corey. "How can potential customers be persuaded to purchase pre-need and unsought services? An analysis of marketing strategies in the inheritance industry in Germany." Master's thesis, 2020. http://hdl.handle.net/10400.14/34683.

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This scientific work is based on an industry research, focusing on the inheritance industry in Germany and corresponding marketing activities for pre-need and unsought services. This conservative industry is expected to change due to external factors as the digitization and related changes in the law. In the course of the industry analysis, conventional funeral homes and their challenging services from the digital inheritance industry are analyzed in order to create a basic understanding for the further course of this thesis. To delve deeper into marketing strategies, a player analysis i
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Renda, Mariantonietta. "Expand reality in-company project: A proximity technology business model research in support of healthcare management." Master's thesis, 2021. http://hdl.handle.net/10071/23051.

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The in-company project takes place in the 20s pandemic atmosphere, where the Customer-Journey has undergone various modifications, and investigates how the proximity-digital technology, proposed differently after 8 years1 of existence, could take off yet again in a new industry, in support of the healthcare one. Accordingly, this prospect of re-proposing proximity technology channels in the market raises a range of challenges to be faced, such as the citizen’s scepticism about the probable storage and theft of personal data. Yet, it offers unique stimulating opportunities for the project succ
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Tavares, Ricardo Filipe Samora. "In-company project: corporate innovation within a national postal company with almost 500 years." Master's thesis, 2018. http://hdl.handle.net/10071/18600.

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The main purpose of this project is to understand how companies can build an efficient relationship model with the startup ecosystem through corporate innovation by following a service design thinking model. In this case, the model will be applied to CTT – Correios de Portugal, the unique startup created in Portugal with almost 500 years of existence and recognized internationally for the quality of the service provided and for the innovative character, having won a few awards during the years, such as Excellence Brand of 2018 and Trusted Brand of 2018, both awarded by Superbrands. Por
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Books on the topic "Marketing potential of startup project"

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LG, Lily. Ultimate e-Commerce Startup Planner: A Simplified Project Generator for a Successful e-Commerce Startup with Marketing Strategy Planning, Social Media Planning, Notes and Ideas, and Many More. Independently Published, 2022.

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Norman, Magnus. Lean Six Sigma : 2 Books in 1 - Lean Startup, Lean Enterprise, Kaizen, Kanban, Agile Project Management, Six Sigma, Scrum, Lean Analytics, Social Media Marketing: Passive Income, SEO. Independently Published, 2019.

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Herr, Melody. Writing and Publishing Your Book. ABC-CLIO, LLC, 2017. http://dx.doi.org/10.5040/9798216039693.

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Are you ready to write your book? Partner with an experienced publisher, writing coach, and author and find out how to turn your research and scholarship into a book. This book is the next-best-thing to a personal writing coach. Drawing upon her own extensive experience as an author and publisher, Melody Herr guides the reader through every step of the writing and publishing process: constructing a table of contents, preparing a proposal, finding a publisher, negotiating a contract, drafting the manuscript, and marketing the finished product. Throughout, she offers proven strategies for produc
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Book chapters on the topic "Marketing potential of startup project"

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Tuomi, Aarni. "AI-Generated Content, Creative Freelance Work and Hospitality and Tourism Marketing." In Information and Communication Technologies in Tourism 2023. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-25752-0_35.

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AbstractPowerful new AI models such as OpenAI’s DALL-E 2 or GPT-3 afford creative freelancers as well as hospitality and tourism SMEs new ways of generating and using creative content for marketing purposes. However, given AI’s rapid development, little is known about the current and potential future applications and implications of AI-generated content on the key stakeholders involved in hospitality and tourism marketing management. This conceptual research note presents preliminary ideas from an ongoing research project. Examples of AI models used for marketing content generation are reviewe
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Loukia, Martha, and Myrsini Vounatsou. "Exploring the Limits of Cultural Tourism: The Convergence of Applied and Visual Arts as an Educational Tool for Activating Inactive Sites of Cultural Interest." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_37.

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AbstractCities are living, complex organisms that change and at the same time project history and culture as a constitutive element of their identity. Each city’s unique spatial, social, and cultural identity is inextricably linked to the artistic expressions, customs, history, and every spatial activity that is part of the urban space that functions as an active, experiential place. This paper explores the convergence of applied and visual arts as an educational tool to unlock the potential of abandoned sites in the urban fabric and promote a deeper connection between tourism and cultural her
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Nach, Hamid. "Project Management 2.0." In Strategic Integration of Social Media into Project Management Practice. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9867-3.ch001.

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With growing maturity of social media over the last few years, many companies started using these tools to interact with customers and employees. Business functions such as Sales, Marketing and Human Resources have innovatively embedded these technologies to support their processes and became, as such, an instrument for renewal. The use of social media in Project Management, however, seems to be very limited. The profession lags behind having difficulty keeping pace with the rapidly evolving web 2.0 driven technological innovations which are delivering on their promise to foster collaboration.
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Lauda-Rodriguez, Zenaida Luisa, Mariana Corallo Mello de Azevedo Kuhlmann, Victor A. Del Vecchio, and Jael Sânera Sigales-Gonçalves. "The Potential and Limitations of Entrepreneurship in Migratory Context." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2925-6.ch006.

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ProMigra (Project for the Promotion of the Rights of Migrants) is a university extension linked to the University of São Paulo that started its activities in 2015. In this chapter, the authors discuss a term that has been constantly linked to the contemporary reality of the migrant subject: entrepreneurship. To achieve this purpose, they gather the framework of experiences that ProMigra has accumulated over the last years, especially those linked to professional training and the viability of income generation of migrants. While on the one hand it's important to recognize the relevance of promo
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Monari, Fred Nyamitago. "Leveraging Statistical Simulation for Enhancing Academic Rigor and Practical Skills." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-6930-2.ch008.

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This chapter explores how integrating statistical simulation in higher education enhances learning, highlighting benefits, challenges, and best practices. It starts with an overview of simulation techniques and their applications across disciplines. It then focuses on student-centered methods like problem-based and project-based learning, along with flipped classrooms, supported by successful case studies. Examples show how simulation-based courses boost engagement and outcomes. The chapter addresses challenges like technology needs, faculty training, and assessment, offering solutions. It con
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Ames, Morgan. "The Media Machine." In Digital Humanities in Latin America. University Press of Florida, 2020. http://dx.doi.org/10.5744/florida/9781683401476.003.0003.

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This chapter examines one of the largest interventions in computer-based learning currently underway, the One Laptop per Child (OLPC) project. Started in 2005 by people from the MIT Media Lab, this project distributed more than 2.5 million laptops worldwide, over 80 percent of them in Latin America. Drawing on 2010 and 2013 fieldwork investigating a project in Paraguay with 10,000 of OLPC’s “XO” laptops, the chapter explores the ways in which the children who were meant to be the primary beneficiaries interpreted leisure laptop use as “learning.” It also shows that the most captivating uses of
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Turner, Peter. "Marketing, Reception and Legacy." In The Blair Witch Project. Liverpool University Press, 2015. http://dx.doi.org/10.3828/liverpool/9781906733841.003.0006.

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This chapter studies how The Blair Witch Project (1999) was marketed, how it was received by critics and audiences, and the legacy that endures more than a decade after its release. The Blair Witch Project was one of the first films to fully explore the potential of the Internet as a marketing tool. The distributors of The Blair Witch Project used ancillary media methods, including a detailed website that immersed the browser in the mythology of the film and an accompanying documentary, The Curse of the Blair Witch. After the Sundance screening that allowed the filmmakers to sell it to distrib
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Koplowitz, Stephan. "Promoting and Marketing the Work." In On Site. Oxford University Press, 2022. http://dx.doi.org/10.1093/oso/9780197515235.003.0017.

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This chapter outlines methods and strategies to attract audiences and critics and to publicize the vision and project. To use these strategies, you must ensure that initial negotiations with the commissioning organizations (if applicable) result in the your having a clear and specific role in creating and disseminating all marketing materials. How everyone working on the project is included in the marketing campaign is also important. Strategies for creating text and images for marketing are discussed in detail: publicity photos, websites, social media, blogs, posters, banners, programs, press
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Arnould, Eric J., and Elisabeth Tissier-Desbordes. "Hypermodernity and the New Millennium: Scientific Language as a Tool for Marketing Communications." In Marketing Communication. Oxford University PressOxford, 2005. http://dx.doi.org/10.1093/oso/9780199276943.003.0013.

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Abstract Twenty years of scholarship exploring the illuminating potential of the idea of postmodernity has left its mark on sociological thinking about marketing and consumption (Brown 1995; Cova 1996; Firat et al. 1995; Firat and Venkatesh 1995). But now a new concept—hypermodernity—may help us explicate some apparently contrary trends in the practice of marketing communications. Proponents of postmodernism in marketing focus on the conditions of postmodernity, and especially of marketing and consumption that constitute a rejection of the tenets of modernity (see Chapter 11). In opposition, t
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Batko, Roman. "Business Process Modeling." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2116-9.ch005.

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This chapter presents an innovative methodology used by me for teaching a class entitled “Process Management” at the Faculty of Management and Social Communication of the Jagiellonian University. The lecture provides students with insights into the BPM theory and use of a BPM-dedicated IT tool – ADONIS by BOC, a University of Vienna-based spin-off. On the basis of theoretical guidance, as well as desktop and field research (interviews, observations), students are requested to design their own virtual enterprise. Through individual ADONIS-supported project work, they come to understand better t
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Conference papers on the topic "Marketing potential of startup project"

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Banas, Jacquelyn, Matthias Vyshnevskyv, Bernhard Kaiser, Joel Heinemann, Nils Heuermann, and Guilherme Goretkin. "Leveraging SysMLv2 Model-Based Tools to Enable Medium-Risk SAIL III+Unmanned Operations." In Vertical Flight Society 81st Annual Forum and Technology Display. The Vertical Flight Society, 2025. https://doi.org/10.4050/f-0081-2025-268.

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Commercial viability for new unmanned aircraft in markets such as the European Union (EU) requires moving closer to population centers, flying Beyond Visual Line of Sight (BVLOS), and operating in busier airspaces – transitioning to medium-risk SORA SAIL III and SAIL IV operations. This requires a paradigm shift from primarily startup-style, minimalist system architecture modeling, documentation, and safety analyses–if any–towards the rigor expected in classical certification processes (e.g. ARP4754 and ARP4761). Model-based systems engineering (MBSE) and safety analysis (MBSA) methodologies h
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Srinivasan, Sriram, Zhuoxuan Fanny Li, Yu Lee Han, and Bradley A. Camburn. "The Impact of Prototyping Strategies on Crowdfunding Success." In ASME 2020 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2020. http://dx.doi.org/10.1115/detc2020-22701.

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Abstract Innovative design and technology startups often struggle to gain market success when launching a new product. Research in business management highlights the impact of strategic marketing to foster launch success. Prototyping plays a critical role in demonstrating the potential of the said new technologies and innovations into the market. Prototypes can engage users or highlight the potential of an opportunity to investors. The design performance impact of prototyping strategies has been evaluated in recent studies. This work explores the impact that strategic prototyping (defined here
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Nalezená, Tereza. "Sustainability of the 21st Century Logistics Landscape: Warehouse Roofscapes as a Potential for Hydroponic Agriculture." In On Architecture — Shaping the City through Architecture. STRAND, 2024. https://doi.org/10.60152/v3mzs4va.

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Today, the logistics landscape forms a stable part of the urban transect, where it largely shapes the entrance gates to cities. The Central European region in particular faces a massive increase in warehouse construction. In 2023, its net area reached 59 million sqm and grows by 7 million sqm each year. The paved and impermeable area of its surroundings is, however, 3x - 4x larger, which leads to a wastage of quality agricultural land and water in the landscape and to the formation of heat islands that negatively affect the climate of adjacent cities. Topically, the logistics construction is n
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Reunanen, Tero, Janne Lahtiranta, and Elina Kontio. "Co-creation services boosting health technology potential – the case of Turku Finland." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001515.

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Especially in health technology, developing an idea into a marketable solution, is a long and winding role. More so in the case of medical devices, that play an essential role in healthcare delivery of today. These devices are solutions that are intended for medical use in “homes and hospitals”. Regulating their development ensures the devices are safe to use, and available to the end-users on global markets. As the regulatory framework expands beyond development to sales, regulatory compliance is of paramount importance for every organization working in the field. To enable the development of
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Estima, Ana, and Alexandra Das Neves. "Fostering Innovation and Interdisciplinarity in Higher Education: A Project on Creative Writing for Marketing and Language Students." In Eleventh International Conference on Higher Education Advances. Editorial Universitat Politècnica de València (edUPV), 2025. https://doi.org/10.4995/head25.2025.19930.

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This paper presents an innovative pedagogical initiative integrating interdisciplinarity and interdepartmental collaboration in higher education. The project "From Marketing to Languages: The Art of Creative Writing" brought together marketing and language students to engage in creative writing and storytelling. Designed to respond to the growing demand for transversal skills such as creativity, critical thinking, and communication, the project employed active learning methodologies and a tailored workshop led by a renowned author. Students collaborated in interdisciplinary groups, addressing
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Rubí Oropeza-tosca, Diana, Rodolfo Martinez, Roger Notario-priego, Karina Gonzalez -izquierdo, and Maria Rivera-rodriguez. "Teaching with Artificial Intelligence in Rural Communities for Microenterprise Development." In 2025 Intelligent Human Systems Integration. AHFE International, 2025. https://doi.org/10.54941/ahfe1005848.

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This study explores the use of artificial intelligence (AI) as an educational tool to train rural communities in sustainable development and microenterprise creation. The initiative aimed to strengthen local knowledge on the sustainable use of native species, particularly Atractosteus tropicus (tropical gar), and to foster economic growth through the development of innovative products and the creation of small businesses. The communities were trained on the importance of conserving local biodiversity while sustainably utilizing these natural resources for economic purposes.AI played a key role
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Frost, Bianca. "Exploring key drivers of transformational learning experiences in marketing education." In 7 Experiences Summit 2023 of the Experience Research Society. Tuwhera Open Access, 2024. http://dx.doi.org/10.24135/7es.22.

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Marketers have the power to improve lives and make impactful contributions to society. The purpose of this study was to explore potential drivers of transformational learning experiences among a post-graduate marketing student cohort considering their participation in a real-life community engagement project. An experience types framework was used to explore student reflections of visiting an animal shelter as a community-based client. A reflection questionnaire including open-ended questions was used for data collection. Reflections were analyzed by means of a qualitative automated analysis u
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Golubkova, Ekaterina. "The Potential for the Transformation of Public Space in Yekaterinburg via Non-Standard Advertising Media." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-53.

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In the article, the author considers the influence of new advertising media on the establishment of public space and the transformation of the urban environment of Yekaterinburg. Though popular in Europe, the sociocultural phenomenon Ambient media remains insufficiently studied in contemporary Russia. Ambient advertising has the ability to change the usual urban space in a special way, overcoming environmental alienation and modelling the environment into a comfortable and safe one, therefore developing the public life of the city, making it attractive and creating ‘places of attraction’ for c
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Magallanes, Susan S., and Julie Marlina Hasan. "Community Involvement in an English Classroom of a TVET Institution in Malaysia: An Application of CDIO for Non-Engineering Program and Modified Design Thinking Model." In 3rd International Conference on Community Engagement and Education for Sustainable Development. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.151.49.

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In December 2020, a mini-pilot project was conducted by students of the Commerce Department, namely the students of Diploma in Marketing, Diploma in Secretarial Science, and Diploma in Accounting. This project aims to test students' coursework integration with the community and encourage students to care about the environment through eco-friendly products. The integration of community-based learning followed by CDIO (Conceive- Design- Implement and Operate) for Non- Engineering Courses and Modified Design Thinking Model. BARE Concept Bulk store, the company that responded to the students' requ
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Stjepanovic, Zoran, Simona Jevsnik, and Andreja Rudolf. "E-LEARNING MODULE ON VIRTUAL PROTOTYPING OF GARMENTS WITHIN THE E-LEARNING COURSE FOR INNOVATIVE TEXTILE FIELDS." In eLSE 2016. Carol I National Defence University Publishing House, 2016. http://dx.doi.org/10.12753/2066-026x-16-262.

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This contribution presents the functionalities and multimedia contents of the e-learning module on virtual prototyping of garments within the ERASMUS+ project entitled e-Learning Course for Innovative Textile Fields - Advan2Tex. Use of advanced information technologies and systems can assure the textile and garment manufacturing companies competitive advantages, such as high and constant quality of products, productivity, flexibility, and quick response to the requirements of fashion and market. A wide range of new technologies, above all those using fascinating possibilities of computer graph
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Reports on the topic "Marketing potential of startup project"

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Brockmann, Kolja, and Lauriane Héau. The Expansion of the NewSpace Industry and Missile Technology Proliferation Risks. Stockholm International Peace Research Institute, 2024. http://dx.doi.org/10.55163/czsk1790.

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The rise of innovation and commercialization in the global space sector, referred to as ‘NewSpace’, has resulted in transformative changes within the industry. NewSpace creates challenges for the effective implementation of export controls and may exacerbate missile proliferation risks. A SIPRI pilot study has mapped the missile-related NewSpace industry of 84 selected states. These include Missile Technology Control Regime (MTCR) partners—major supplier states that have agreed common guidelines for exports of missiles and missile-related technology to prevent the proliferation of missiles cap
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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b
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Willson. L51756 State of the Art Intelligent Control for Large Engines. Pipeline Research Council International, Inc. (PRCI), 1996. http://dx.doi.org/10.55274/r0010423.

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Computers have become a vital part of the control of pipeline compressors and compressor stations. For many tasks, computers have helped to improve accuracy, reliability, and safety, and have reduced operating costs. Computers excel at repetitive, precise tasks that humans perform poorly - calculation, measurement, statistical analysis, control, etc. Computers are used to perform these type of precise tasks at compressor stations: engine / turbine speed control, ignition control, horsepower estimation, or control of complicated sequences of events during startup and/or shutdown. For other task
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Norelli, John L., Moshe Flaishman, Herb Aldwinckle, and David Gidoni. Regulated expression of site-specific DNA recombination for precision genetic engineering of apple. United States Department of Agriculture, 2005. http://dx.doi.org/10.32747/2005.7587214.bard.

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Objectives: The original objectives of this project were to: 1) evaluate inducible promoters for the expression of recombinase in apple (USDA-ARS); 2) develop alternative selectable markers for use in apple to facilitate the positive selection of gene excision by recombinase (Cornell University); 3) compare the activity of three different recombinase systems (Cre/lox, FLP/FRT, and R/RS)in apple using a rapid transient assay (ARO); and 4) evaluate the use of recombinase systems in apple using the best promoters, selectable markers and recombinase systems identified in 1, 2 and 3 above (Collabor
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Lers, Amnon, Majid R. Foolad, and Haya Friedman. genetic basis for postharvest chilling tolerance in tomato fruit. United States Department of Agriculture, 2014. http://dx.doi.org/10.32747/2014.7600014.bard.

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ABSTRACT Postharvest losses of fresh produce are estimated globally to be around 30%. Reducing these losses is considered a major solution to ensure global food security. Storage at low temperatures is an efficient practice to prolong postharvest performance of crops with minimal negative impact on produce quality or human health and the environment. However, many fresh produce commodities are susceptible to chilling temperatures, and the application of cold storage is limited as it would cause physiological chilling injury (CI) leading to reduced produce quality. Further, the primary CI becom
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Lee, W. S., Victor Alchanatis, and Asher Levi. Innovative yield mapping system using hyperspectral and thermal imaging for precision tree crop management. United States Department of Agriculture, 2014. http://dx.doi.org/10.32747/2014.7598158.bard.

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Original objectives and revisions – The original overall objective was to develop, test and validate a prototype yield mapping system for unit area to increase yield and profit for tree crops. Specific objectives were: (1) to develop a yield mapping system for a static situation, using hyperspectral and thermal imaging independently, (2) to integrate hyperspectral and thermal imaging for improved yield estimation by combining thermal images with hyperspectral images to improve fruit detection, and (3) to expand the system to a mobile platform for a stop-measure- and-go situation. There were no
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