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Kofanov, Oleksii Ye, Oleksandr V. Zozulov, Sergii O. Solntsev, and Kateryna V. Bazherina. "DYNAMIC DECISION-MAKING FRAMEWORK FOR EVALUATING THE MARKET POTENTIAL AND SUCCESS OF INNOVATIVE STARTUPS ON THE BASIS OF A MARKETING RESEARCH APPROACH USING R." Academic Review 2, no. 59 (2023): 202–17. http://dx.doi.org/10.32342/2074-5354-2023-2-59-14.
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Currently, the world is highly dependent on technological advancements and innovations (TAI) being the key driver of economic growth, competitiveness, and overall societal progress. And high-tech startups are at the forefront of TAI, developing new products and services that meet the growing needs of consumers. Over the past decades, the quantity and quality of startups have increased significantly, however, they are still known for high risks and low success rates, which often lead to financial losses for investors and startup founders. Therefore, the aim of the study was to develop a dynamic decision-making framework for evaluating the market potential and success rates of innovative startups throughout their lifecycle on the basis of a marketing research approach using R programming language to provide a unique solution for startup founders, investors, business incubators, startup accelerators, tech hubs, etc. As a result, a new methodology for evaluating the market potential and success rates of innovative startups was proposed based on T. L. Saaty’s analytic hierarchy process (AHP) methodology. Taking into account the fact that AHP is based on expert opinions, it was proposed to divide experts into five groups – scientific specialists, investors representatives, manufacturers representatives, practicing startup entrepreneurs, business incubators & startup accelerators representatives. Each group of experts determined the degrees of preference between the proposed criteria and sub-criteria of each of the three components of startup attractiveness – market, marketing and investment attractiveness of the startup project. The decision-making framework was created and tested in the RStudio software environment based on the ‘ahp’ package and can be used by startup founders, investors, and other stakeholders on a regular basis as new information about their projects becomes available.
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Azoev, G. L., E. V. Sumarokova, and A. N. Kotova. "Marketing approach to scaling the business of an innovative startup." Vestnik Universiteta, no. 9 (November 2, 2023): 38–47. http://dx.doi.org/10.26425/1816-4277-2023-9-38-47.
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High-tech products and innovative startups are at high risk. Mechanisms of their minimization are an important condition for the commercial success of innovation. This thesis is especially relevant in the period of business scaling. As a key criterion for the commercial success of the scaling, an indicator of the mass of the extracted profit is proposed. For its growth, the decomposition of the profit formula into 3 factors is presented: the capacity of the target market, the market share of the startup, the target profitability of sales. In the proposed approach, the development of a business scaling project for an innovative startup is based on marketing activities that contribute to the growth of these factors. Due to high risks an innovative product does not always have sufficient market capacity, it is often difficult for it to compete for a significant market share, therefore, it is impossible to increase profitability. In this case the project is not filtered by the criterion of potential profit that can be obtained as a result of scaling, and is postponed. For projects that overcome filtering by 3 key components of profit, the planned results of each event, the timing of their implementation, the performers and the necessary budget are determined.
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Chaikovska, Maryna, and Elina Bielienkaia. "Modern determinants and challenges of marketing management Ukrainian IT startup industry." Marketing and Digital Technologies 6, no. 3 (2022): 109–23. http://dx.doi.org/10.15276/mdt.6.3.2022.11.
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The aim of the article. The aim of the article is to study the Ukrainian ecosystem of startups and highlight the determinants and challenges of marketing management of the national IT startup industry in modern conditions. The results of the analysis. It was revealed that in the conditions of increasing entropy at all levels of social systems, the development of the start-up industry becomes critical for adapting to external turbulences. The prerequisites and prospects for the development of the ecosystem of IT startups in Ukraine were analyzed. It is emphasized that the priorities of managing the national economy should shift in the direction of finding opportunities for active formation and use of the country's intellectual potential on the basis of effective marketing management of the start-up industry. The critical determinants of modern IT start-ups have been identified: the issue of choosing forms, methods and tools for marketing management of innovative projects The modern management challenges of the IT startup industry in Ukraine have been identified: insufficient financing at all stages and stages of the startup and requirements for transformation of sources of investment income; breaks in logistics chains with partners and suppliers; requirements of anti-crisis marketing and low-budget flexible PR; aggravation of the need for institutional support and legal support; relocation and optimization of project teams; adaptation of a client-oriented strategy to the turbulence of client needs; personnel management in conditions of shortage of personnel and lack of qualifications. The problems of transformation of target markets, relocation of teams, investment and support of financial sustainability of Ukrainian IT startups were considered. As a solution, it is proposed to use the tools of adaptive marketing management, correction of business models, the use of innovative sources of investment and personnel management. The role of IT startups as a catalyst of innovative transformations and digital transformations of all sectors of the country's economy, the basis for ensuring economic growth, is emphasized. The importance of ensuring an effective system of adaptive marketing management of IT startups as a driver of accelerated innovative development and national security of Ukraine is substantiated. Conclusions and direction for further research. IT startup is a company with a necessarily innovative component, which operates in conditions of extreme uncertainty and limited resources and is in search of a sustainable and scalable business model. That is why it is IT startups that have the role of leader and catalyst of social development in the digital economy. In order to find exactly the right sustainable and scalable business model, IT startups need effective marketing management, since the creation of a business model includes the implementation of marketing management tasks, namely: defining segments, product development, value proposition , sales channels, pricing, etc. The Ukrainian IT startup industry has a strong potential for development and should be considered as a driver of accelerating progress. In wartime conditions, the national IT startup industry is characterized by the relocation of teams, partial disintegration of teams, remote work, efforts of startups to help the country with their innovative solutions, the main focus on domestic and European markets. During this period of time, Ukrainian IT startups also faced many challenges such as: financial and investment, personnel and qualification, marketing and legal. Solving these problematic issues and challenges of marketing management of IT startups will be facilitated by iterative analysis and operational correction of business models for effective management of the marketing strategy in terms of finding new target markets, revising the value proposition, adjusting the marketing mix, as well as expanding the use of innovative sources of investment, intensifying participation international organizations, hiring and training new employees with less work experience.
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E Kaniz, Rifat, Abdur Rahman Lindon, Md Atiqur Rahman, Md Asif Hasan, and Amjad Hossain. "The Impact of Project Management Strategies on the Effectiveness of Digital Marketing Analytics for Start-up Growth in the United States." Inverge Journal of Social Sciences 4, no. 1 (2025): 8–24. https://doi.org/10.63544/ijss.v4i1.109.
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The U.S. startup ecosystem is a highly competitive one and for that reason project management (PM) strategies have to be dovetailed with digital marketing analytics to propel business growth. In this study, the influence of structured PM methodologies like Agile, Scrum, Waterfall and Hybrid on digital marketing analytics for startup success in marketing efficiency, customer engagement and business scalability will be examined. The design choice was a quantitative one with survey data from 200 professionals at US based startups (founders, project managers, digital marketing managers, data analysts among others). The findings show that startups utilizing structured PM frameworks achieve much greater digital marketing performance. The results of regression analysis revealed that digital analytics use (β = 0.55, p < 0.001) was the strongest influencer of marketing effectiveness and the adoption of omnichannel (β = 0.45, p = 0.001) was the key predictor of sustained startup growth. Logistic regression analysis shows that startups implementing PM strategies have 2.15 times a higher chance to reach marketing success. The study reveals some key challenges of less entrenched adoption of PM frameworks such as a budget constraint, lack of skilled personnel and resistance to digital transformation that still prevent the full-scale adoption of PM frameworks in marketing strategy execution. The findings of the study are of critical importance to U.S. startups in the areas of data driven decision-making, real-time marketing analytics and PM methodologies to gain marketing ROI, customer retention and competitive advantage. The conclusion of this research is that utilizing project management principles in coordination with digital marketing analytics will lead to long term business sustainability in U.S. startup landscape. 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Nait Bahloul, Mokrane, and Khouloud Abderrahmane. "Student Start-Up." International Journal of Public Administration, Management and Economic Development 9, no. 2 (2024): 43–53. https://doi.org/10.60026/ijpamed.v9i2.191.
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This study explores the support mechanisms available to student entrepreneurs in Algeria, with a particular focus on Ministerial Decision 1275, which aims to facilitate the creation and development of student startup projects. A descriptive and analytical approach was adopted to evaluate the impact of these measures on student engagement and their potential contribution to economic development. The study draws on preliminary data collected from registration platforms and project assessments across various Algerian universities. The results show a significant increase in student interest in entrepreneurship, with over 9,000 innovative projects registered nationwide. Students, organized into interdisciplinary teams, demonstrated enhanced capacity to develop viable projects, supported by specialized training in digital marketing, artificial intelligence, and project management. These findings suggest that Algerian universities play a crucial role in fostering entrepreneurial spirit among students, promoting their integration into the labor market while contributing to national economic growth. The study offers practical insights for policymakers and university administrators seeking to strengthen innovation and economic development through student entrepreneurship.
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Hakim, Azinuddin Ikram, Mohamad Fauzi Sukimi, and Abdul Hafiz Ab Rahman. "Exploring the Role of Business Incubators to Sustainable Startups: A Systematic Literature Review." PaperASIA 40, no. 5b (2024): 307–20. http://dx.doi.org/10.59953/paperasia.v40i5b.250.
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Business incubators play a crucial role in fostering the sustainability and growth of early-stage startups. They provide access, financial support, training, infrastructure, connections with investors, and more. However, many business incubators do not effectively maximize startup potential. This study aims to systematically review and analyze the key characteristics contributing to the role of business incubators in promoting sustainable startups. The study will follow the PRISMA statement (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) and employ document analysis integrating multiple research designs, based on established standards. It will compile and analyze 68 articles from global sources, utilizing open-access articles and accessing primary databases such as Web of Science (WoS) and Scopus for article retrieval. Through content analysis, this study identified fifteen main categories that significantly impact startup businesses: (1) financial support, (2) business support and services, (3) networking support, (4) mentoring activities, (5) infrastructure, (6) human capital, (7) access to knowledge and information, (8) social values and environment, (9) marketing capabilities and support, (10) technology support, (11) entrepreneurship education (courses and curriculum), (12) programs, projects, and events, (13) research and development support, (14) government policy support, and (15) legitimacy involvement. The findings highlight five main aspects—financial, business, networking, mentoring, and infrastructure—as crucial for effective startup support and implementation. From an economic sociology perspective, these articles discuss the dynamic roles of business incubators, emphasizing urgent factors and essential designs for success in the face of future challenges.
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Богачек, Н. Л., та И. Е. Мизиковский. "Холистический маркетинг новых медицинских продуктов и технологий". Russian Economic Bulletin 7, № 5 (2024): 200–205. http://dx.doi.org/10.58224/2658-5286-2024-7-5-200-205.
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в работе представлен подход к организации информационно-инструментального пространства холистического маркетинга на примере инновационного технологического медицинского стартапа по разработке, созданию и продвижению транскраниального фототерапевтического аппарата Elmedlife для профилактики и лечения острых нарушений мозгового кровообращения. Показано как инструментарий холистического маркетинга в цифровой среде, реализованной в виде электронной торговой системы, включающей в себя систему интеллектуального анализа результатов применения базового технологического продукта инновационного бизнес-проекта позволяет на практике реализовать вовлечение потребителя базового продукта в бизнес-проект. В работе представлен внутренний нормативный документ электронной торговой системы – инвестиционная декларация, определяющий как инструментарий информационно-инструментального пространства холистического маркетинга бизнес-проектов, так и систему взаимоотношений инициатора бизнес-проекта и потенциального потребителя базового продукта в процессе вовлечения в бизнес-проект. the paper presents an approach to the organisation of information-instrumental space of holistic marketing on the example of an innovative technological medical startup for the development, creation and promotion of transcranial phototherapeutic device Elmedlife for the prevention and treatment of acute cerebral circulatory disorders. It is shown how the toolkit of holistic marketing in the digital environment, implemented as an electronic trading system, which includes a system of intelligent analysis of the results of the application of the basic technological product of an innovative business project allows in practice to realise the involvement of the consumer of the basic product in the business project. The paper presents an internal normative document of the electronic trading system – investment declaration, which defines both the toolkit of the information-instrumental space of holistic marketing of business projects, and the system of relationships between the initiator of the business project and the potential consumer of the basic product in the process of involvement in the business project.
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Naveen Negi. "Role of Venture Capital in Promotion Startups in India: An Empirical Study." TEST Engineering & Management 83 (April 30, 2020): 27513–20. http://dx.doi.org/10.52783/testmagzine.v83.14585.
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The capital amount provided by professionals firms to invest is called venture capital, this fund is provided to new startup companies, and young ventures that have the potential to grow or are rapidly growing in the market. VC is a form of equity finance particularly designed to fund high risk and reward projects. Many steps and efforts are taken by Indian government to overcome issues related to financing. One of the most popular step taken by Indian government is Startup India. The capital money provided to newly setup companies is called as venture capital because of the reason of higher risk and insecurity in newly startup companies. India’s venture capital industry is flourishing and is expected to fill the gap between capital requirement of technology and startup enterprises that are based on knowledge along with the funds provided by traditional institutions like banks. Venture capital provides funds to firms, the skills which is required to set up company, designing of marketing strategies, management, and organizational skills for new venture. The sample size of the study was 197 respondents. The data analysis was performed with the help of t-test and mean.
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Krupenna, I. A., and D. I. Fortuna. "IMPLEMENTATION OF MARKETING INSTRUMENTS INTO ANTI-CRISIS PROGRAMS OF NATIONAL TOURIST MARKET PLAYERS." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 63 (December 21, 2021): 52–60. http://dx.doi.org/10.24025/2306-4420.63.2021.248433.
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The article gives grounding to importance of implementation of marketing instruments into anti-crisis programs of main players of tourist operators segment of national tourist market. It points out that anti-crisis marketing is aimed at giving assistance to tourist market players to identify the perspectives of the market, elaborate strategic trends and choose tactical instruments of exit from the crisis situation with minimal losses.
 It regards the consequences of the current crisis for tourist sector: economic consequences, consequences for means of living and goals of sustainable development, consequences for environment and climate, cultural consequences.
 It is also pointed out that the current crisis forms unprecedented possibilities of interaction transformation between tourism and nature, climate and economics. It is determined that certain innovational startup-projects can suggest solution of saving the tourist domain from consequence of Corona virus, form added value, have tested prototype and business-plan as well as the potential for use in other countries.
 It accentuates attention on marketing activities connected with renovation of internal tourism, involvement of internal tourists, on the necessity to study trends, potential demand, prepare new products, establish communications with tourists with orientation to national tourist destinations. At the same time, the article describes problems that accompany tourist operators’ work with national accommodation means and absence of state program of internal tourism development with strict performance control.
 The article also analyses activity of the biggest tourist operators of Ukraine in conditions of current crisis and their interaction with tourist agencies and tourists: Anex tour, Join UP!, TUI Ukraine. It makes the conclusion that in spite of difficult situation with pandemic, quarantine restrictions and lockdowns, recurrent waves of COVID-19, restrictions of entry and stay in many popular tourist destinations, the majority of tourist operators did not terminate marketing activity, adapted to the realia of the pandemic. It is pointed out that Ukrainian tourist market players must take into account a number of factors that will determine customer behaviour (choosing shorter terms of rest, preference to individual travel (auto-tourism), individual transfers, individual accommodation, priority of choosing wellness, marine and rural tourism) and select adequate marketing anti-crisis instruments. The article draws attention to popular leisure concept of bleisure (mix of rest and work) as a response to active development of remote work topic and increasing number of “digital travellers”. Such marketing approach is caused by the necessity not only to continue the tourist season but also to develop cultural and historic tourism, shopping tourism, wellness tourism.
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van den Honert, A. "Marketing view of project startup." International Journal of Project Management 10, no. 4 (1992): 227–30. http://dx.doi.org/10.1016/0263-7863(92)90082-k.
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Tetyana, Tetyana. "Startup marketing: features, digital tools, and promotion channels." Marketing and Digital Technologies 1, no. 7 (2023): 107–19. http://dx.doi.org/10.15276/mdt.7.1.2023.8.
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The aim of the article. The purpose of the article is to study the digital marketing tools of a startup in terms of marketing strategy following the stage of the life cycle, the entire target audience of the product. The results of the analyzes. We consider a marketing startup as an activity aimed at comprehensive market research and the needs of the startup's target audience, ensuring sales and customer loyalty, and maximizing profits based on the promotion of ideas to the market. The differences between a marketing startup and classic marketing are as follows: a marketing startup involves explaining to the target audience the essence of the idea that underlies the startup; focusing attention on marketing research ideas based on a certain product that does not yet exist; each start-up requires separate attention and the development of marketing measures in the form of its industry specifics, the availability of funds; marketing tools vary by stage of the startup life cycle. The process of justifying the strategic marketing complex provides a certain sequence of actions: choosing a marketing concept; strategic analysis of the marketing environment; identification of the start-up life cycle; selection of marketing complex strategies; implementing strategies into a system of programs, projects, plans; implementation of strategies; control and evaluation of efficiency. The most effective channels of promotion and communication with startup customers are recognized as digital marketing - a type of marketing activity that uses various forms of digital channels to interact with consumers and promote the brand. Digital marketing tools include: creating your website, distributing information through social networks, e-mail distribution (direct mail marketing), webinars, blogs, banner advertising, contextual advertising, games, quests, surveys, interactive postcards, augmented reality, video services, interactive surfaces, animations, etc. Social media is a powerful marketing strategy tool for startups. The implementation of the SMM strategy for startup projects will contribute to the reduction of marketing costs and will ensure the promotion of the startup idea through the Internet most efficiently and rationally. Conclusions and direction for further research. Startup marketing is a necessary component of an innovation project. Marketing activities, methods, and tools differ significantly depending on the stage of the startup life cycle. At the initial stages of a startup's implementation, its financial capabilities are limited, so significant costs for marketing activities are, of course, not applicable. That is why the use of digital marketing tools will complete the startup developers to provide information and promotion of the product while maintaining the budget constraints of the project.
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Bukhkalo, Svetlana, Anna Ageicheva, Anastasiia Vypovska, Zhanna Derkunska, and Nataliia Pshychkina. "STARTUP PROJECTS MACHINE TRANSLATION STRATEGY." Bulletin of the National Technical University "KhPI". Series: Innovation researches in students’ scientific work, no. 2 (December 29, 2021): 75–82. http://dx.doi.org/10.20998/2220-4784.2021.02.10.
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The importance of ICT usage implementation in the startup project is analyzed. It has been proved that translation is of great importance for any startup project for establishing relationships with potential clients around the world. The role of the translator in the startup project is investigated. Translation has been proven to be important for any startup project to build relationships with potential clients around the world. A comprehensive analysis of the translation of startup projects from Ukrainian into English using the latest information and communication technologies in this process. Peculiarities of using modern ICT in translating the description of startup projects from Ukrainian into English are revealed. Exploring the use of information and computer technology in the translation process. It is determined that it is important for a translator of a startup project to understand all the features of using the software, choose the appropriate programs or online tools and develop a strategy for the translation process in the project. The results of this work are very important and necessary for further study of the features of the use of ICT in the translation of startup projects
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Azoev, Gennadiy, and Ekaterina Sumarokova. "MARKETING SUPPORT FOR SCALING AN INNOVATIVE STARTUP." Bulletin of the South Ural State University series "Economics and Management" 17, no. 4 (2023): 152–66. http://dx.doi.org/10.14529/em230414.
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The venture nature of scaling startups requires special attention to commercial risks, which in-crease many times compared to the scaling of innovative products. To minimize such risks, the most effective tools are branding technologies that orient a startup to maximize profits by increasing the number of consumers, developing and implementing relevant strategies and competition tools, and increasing the marginality of the product. This article highlights the risk zones of scaling innovative startups and a structured formula for the de-pendence of startup profits on market capacity, market share, and profitability, taking into account the specif-ics of innovation and innovative products to minimize these risks. If the startup does not pass filtering for mar-ket capacity, target market share, and planned profitability, and does not reach the target profit which could be obtained as a result of scaling, then the project is postponed. For projects that pass filtering for these three key profit multipliers, marketing methods and technologies for increasing them are proposed with planned results for each event, the timing of their implementation, and the necessary budget. The set of proposals can be a marketing basis for scaling business plans, the elements of which are pre-sented using the example of innovative Russian products.
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Kofanov, O., O. Zozulov, and O. Kofanova. "Innovativeness and Business Process Planning of Startups in the Context of Green Energy Transition." Marketing and Digital Technologies 7, no. 3 (2023): 95–114. http://dx.doi.org/10.15276/mdt.7.3.2023.7.
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The aim of the artice. Taking into account the urgent need of rebuilding the national economy and energy system after the war destruction on the principles of green energy transition, it is extremely important to develop the startup movement in the field of alternative & renewable energy. The active implementation of the principles of an innovation-oriented circular economy requires significant and well-thought-out reforms in both economic relations and technology advancement. In this context, it is important to actively implement the concept of sustainable development, ensure the promotion of environmentally friendly goods and services on the market, and minimize the consumption of traditional fossil fuels, as well as the use of agricultural land for growing fuel crops. Thus, the purpose of the study is to analyze the innovativeness of business processes of national startups in the field of green alternative energy and to substantiate the peculiarities of business planning of environmentally friendly startup projects in the context of the green energy transition (also associated with the concepts of the renewable energy transition and the green deal). Analysis results. The paper explores business processes in the field of green startups, describes in detail the author's Bioenergy-Startup project, and substantiates its Business Model Canvas. The Bioenergy-Startup project has a positive environmental and economic effect and makes it possible to significantly reduce toxicant emissions from vehicle engines and diesel-fueled boiler plants. The project is also aimed at greening the country's economy by reducing the technogenic load on agricultural land through the use of fat-containing production waste, promoting the rational use of natural resources, and reducing greenhouse gas emissions, as well as the emissions of so-called black carbon. Using the Bioenergy-Startup project as an example, the authors proposed a framework for implementing a startup, starting from the creation of the Business Model Canvas and taking into account the levels of technological innovation and risks. In creating this framework, the authors took into account, in particular, the Customer Development and Lean Startup methodologies, the work of domestic scientists, as well as their own experience in the field of innovative entrepreneurship. During the implementation of the Bioenergy-Startup project, one of the main tasks from the marketing point of view was to create and communicate to the target audience significant competitive environmentally friendly advantages that are not only consistent with the concept of sustainable development and a green (circular) economy but also provide an opportunity to save valuable natural resources, promote the decarbonization of industry and transport, prevent climate change on the planet, etc. Conclusions and directions for further research. To accomplish this task, the authors have developed a marketing strategy for promoting the innovative products of the Bioenergy-Startup, as well as a specific algorithm for promoting the startup's innovative products, a schematic representation of which is given in the paper.
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Bernardus, Denny. "Implementasi Pembelajaran Entrepreneurship Mahasiswa Berbasis The 5E Learning Cycle Model." Jurnal Entrepreneur dan Entrepreneurship 1, no. 1 (2016): 11–20. http://dx.doi.org/10.37715/jee.v1i1.3.
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The 5E Learning Cycle Model is a method of project based learning. This means that students are not only given the theory but also the experience of implementing each stage of the 5E Learning Cycle Model. The model is based on cycle that includes: (1) engagement, (2) exploration, (3) identification, (4) ideation, (5) visualization and evaluation, and (6) execution and monitoring. Through this learning method successfully born the "startup" retail business of students. The "startup" retail business separates in commercial locations such as mall and food court. The "startup" retail business providing hands-on experience on how the process of setting up a retail business. Furthermore, knowledge and managerial skills of sales and marketing, operations, finance, and human resources were also transferred to the students successfully.
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Dr., J. Jose Prabhu. "A Study of Digital Marketing and Digital Boom for Creating Brand Awareness: The Importance and Suggestions for Creating a Successful." International Journal of Advance Research and Innovative Ideas in Education - IJARIIE 5, no. 2 (2019): 2237–42. https://doi.org/10.5281/zenodo.3766193.
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Startup business firms are looked with new difficulties and potential business inside this digital world. Advanced showcasing is the use of electronic media by the startup companies to advance the items or administrations into the market. The fundamental target of computerized showcasing is pulling in clients and enabling them to interface with the brand through advanced digital media. This article centers around the significance of advanced promoting for the new startup companies and customers. We inspect the impact of computerized showcasing on the new business deals. Moreover the contrasts between customary advertising and advanced showcasing in this paper are introduced. This investigation has portrayed different types of advanced digital marketing , online advertising, viability of it and the effect it has on new startup sales.
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Bertels, Heidi M. J. "Startup on a budget: winning new customers without breaking the bank." CASE Journal 15, no. 2 (2019): 109–30. http://dx.doi.org/10.1108/tcj-08-2018-0097.
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Theoretical basis The case ties together a number of marketing concepts and theories within the context of a startup which might be addressed in an entrepreneurship or marketing course. The case focuses on niche, digital, and social media marketing and utilizes fundamental marketing concepts such as target market, value proposition, brand positioning, the marketing communications mix and the adopter categories of the diffusion of innovation theory. Research methodology The case is based on interviews from 2014 to 2017 with the founder of Lammily, Nickolay Lamm, supplemented by internet research. Case overview/synopsis Lammily is a startup company in its second year of existence which produces toys that embody realism: a fashion doll with proportions based on an average 19-year-old American woman, a sticker set of common body markings such as booboos and cellulite to make dolls look realistically, and doll outfits. After the company’s initial success in 2014, fueled by positive publicity from online media eager to share information about the average doll project, sales were flat. Nickolay Lamm, the founder of Lammily, started to feel the heat to acquire new customers in ways that did not rely solely on digital word-of mouth. In response, Lammily commissioned a direct response TV commercial in the Summer of 2015, but it failed to lead to significant new customer growth. This case describes how Nickolay struggles to move beyond the launch phase of his entrepreneurial venture and turn his startup into a business with a sustainable customer base. Facing stagnating growth and established competitors with deep pockets, Nickolay needs to figure out why the TV commercial did not work for Lammily and what his new plan to acquire new customers will be. Complexity academic level This case would be well-positioned in an undergraduate or graduate-level entrepreneurship course that exposes students to the challenges of promoting a new brand and marketing a new line of products in a competitive market with established competitors. It is also good a good fit for a general marketing or entrepreneurial marketing course. The case focuses on how a startup can optimize its advertising strategy for a niche market to stimulate growth with a limited budget by using digital marketing techniques.
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Shvediuk, Iuliia. "Study of the role of marketing strategies in the startup project management system." Herald of Economics, no. 1 (April 7, 2025): 9–22. https://doi.org/10.35774/visnyk2025.01.009.
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Abdallah, Bayu Nur, Deli Yansyah, Widya Sartika, and Irma Fitria. "Implementasi Kurikulum Program Pembinaan Startup di Balikpapan." Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat 4, no. 2 (2023): 89–94. http://dx.doi.org/10.31599/jstpm.v4i2.3336.
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Indonesia has the opportunity to create an entrepreneurial nation by utilizing digital technology which will make us hosts in our own country. This is supported by the large potential of the digital industry in Indonesia. Managing adequate financial reports is the key to startup success in achieving access to capital, which unfortunately is a problem for most startups in the city of Balikpapan. This community service program was carried out for startup representatives in the city of Balikpapan with direct training in creating financial dashboards and digital marketing. The success index of this activity can be assessed by the percentage increase in participants' desire to be able to implement a financial dashboard without assistance by 72% and implement digital marketing without assistance by 55.6%.
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Menshatova, Olga V. "“Startup as a Diploma” program: Opportunities for implementation in the “Publishing” direction of training." Tekst. Kniga. Knigoizdanie, no. 36 (2024): 118–34. https://doi.org/10.17223/23062061/36/8.
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The article deals with the introduction of the new program “Startup as a Diploma” in the educational process on the example of Udmurt State University (UdSU). Based on a survey, students’ awareness of the implementation of this program at the university and their interest in participating in it are revealed. The possibilities of using the format of defense of the final qualification work (FQW) in the form of a startup for undergraduate students in the field of study “Publishing” are analyzed. The main idea of the “Startup as a Diploma” program is to offer students a new format of the FQW and its defense in the form of a startup. Students are given the opportunity to develop their own project, attract investments, receive the first income from its implementation and support when starting their business. The program is designed to involve students in the development of entrepreneurship in their region. Since 2022, this program has been implemented in universities throughout the country, but its uniform standards have not yet been formed, and participating universities face difficulties in implementing it. Given the expansion of the program to other universities and to all areas of training, the study of its development by individual universities seems important and necessary. In September 2021, UdSU became a member of the Priority 2030 Strategic Academic Leadership Program (SALP). One of the directions of SALP is the introduction of the “Startup as a Diploma” program. The program is scheduled to launch this year. In order to implement the program, it is necessary to develop an entrepreneurial ecosystem at the university. Currently, UdSU is carrying out work aimed at developing project activities and building relationships with business representatives (student project competition, project sessions with entrepreneurs of the republic, developing cooperation with the technopark, business support centers, the Udmurt Republic Ministry of Economy), creating a program for accelerating student business projects. Regulations on the preparation and conduct of the state final certification in the “Startup as a Diploma” format are being developed; regulations for the registration of intellectual property created as a result of the development of a business project are being formed. The university is launching a program of additional professional education for teachers to create and support student startups. The conducted survey of students showed their low awareness of the possibility of defending the thesis in the startup format, yet the high attractiveness of this format. Analyzing the possibilities of introducing this new format for undergraduate publishing students, we come to the conclusion that students’ publishing projects in general can meet the criteria of the “Startup as a Diploma” program (the presence of a technological/social/innovative component of the project, a developed prototype, a well-developed solution for a business model, the potential for scaling/promoting the project, the presence of a real or potential investor) and defending in a new format. In general, the implementation of the “Startup as a Diploma” program has great potential for graduates who can convert their startup into a business, for a university that becomes an innovation center and graduates specialists with embodied ideas, and, accordingly, for the development of the region’s economy. The author declares no conflicts of interests.
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Prasetya, Muhammad Dwiky Ilham, and Bayu Ilham Pradana. "IMPLEMENTASI BUSINESS DEVELOPMENT PADA UMKM BERBASIS DIGITAL (STARTUP)." Jurnal Kewirausahaan dan Inovasi 2, no. 2 (2023): 445–57. http://dx.doi.org/10.21776/jki.2023.02.2.13.
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This study finds that (1) the company’s goal definition refers to its vision of the six-dimensional milestone of smart city, (2) the company’s start refers to the initiation of its business model, (3) the company’s idea phase starts from the board of directors and market demand, (4) the project plan consists of project-based business activities and mainstream business activities, (5) the business model is based on the Business Model Canvas, (6) the business plan was divided into two: for each product and for the overall business, (7) the development phase was conducted both in-house and through cooperation with other companies, (8) the prototyping was carried out by creating the Minimum Viable Products, (9) the test phase involves both internal and external parties, (10) the realization phase consists of Smart City Master Plan, Information and Communication Technology Blueprint, and Smart Branding Blueprint, (11) the lesson learned is marked by the decision-making queues and double positioning, (12) the communication and internal marketing was held by conducting weekly and biweekly meetings, (13) documentation refers to the company’s grand design, and (14) the company’s continuous improvement refers to the development of the next version.
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R, Vinodhini. "Secure Low-Cost Platform for startup Company Using Cloud Virtualization Desktop." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem47636.
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ABSTRACT Smart VmobiDesk is an existing solution that provides mobile device management and virtual desktop infrastructure capabilities. Compared to VmobiDesk, our project focuses on leveraging Amazon Web Services (AWS) to provide a more scalable, secure, and cost-effective cloud virtual desktop solution for startup companies. This project explores the implementation of a cloud-based virtual desktop infrastructure using Amazon Web Services (AWS) for startup companies. We utilize an EC2 instance (i-0d540511613f5be95) with a t3.micro configuration, hosting a virtual desktop environment. The instance is located in the eu-north-1b Availability Zone, with a private IPv4 address of 172.31.33.124 and a public IPv4 address of 13.61.173.20.The virtual desktop environment is designed to provide a secure, scalable, and accessible platform for startup companies to store and manage their data. With a total memory of 1024 MB and up to 5 Gigabit network performance, the infrastructure is optimized for efficient data processing and transfer.The project aims to integrate startup company details into the virtual desktop environment, enabling seamless data management and collaboration. By leveraging AWS services, we can ensure high availability, reliability, and security for startup companies' data.The cloud-based virtual desktop infrastructure offers numerous benefits, including reduced infrastructure costs, increased flexibility, and enhanced scalability. Startup companies can access their virtual desktops from anywhere, at any time, using various devices.The project's significance lies in its potential to transform the way startup companies manage their data and collaborate with team members. By adopting cloud-based virtual desktop infrastructure, startup companies can improve their productivity, efficiency, and competitiveness. INDEX TERMS Mobile cloud computing, mobile device, BYOD, virtual desktop, android.
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Ribeiro, Tatiane, Danessa Rafaella Da Silva, Isabella Labigalini, Annelise Aila Gomes Lobo, Adriana Estela Sanjuan Montebello, and Marta Cristina Marjotta-Maistro. "Startup: entrepreneurship as a means of socio-economic development for the small rural producer." Revista de Gestão e Secretariado 15, no. 2 (2024): e3484. http://dx.doi.org/10.7769/gesec.v15i2.3484.
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The present study aims to analyze startups as a marketing option for organic products and their impacts on the socioeconomic development of small rural producers. Thus, the logic of innovation for business, the concepts of startup, entrepreneurship, organic food production and case demonstration of online sales of organic products will be addressed. The methodology consisted of a bibliographic survey with a search for articles on the web related to the theme of entrepreneurship and startup. Examples of companies operating in the market were also raised. Through the research it was possible to identify that startups are present in the marketing of organic products predominantly by initiatives of sales intermediaries. Startups are considered as potential avenues for online marketing, however, a political and financial incentive is needed for farmers or producer associations themselves to become aware of and take over this alternative in order to increase profitability through direct sales.
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Nguyen, Huyen Trang, and Ta-Chung Chu. "Ranking Startups Using DEMATEL-ANP-Based Fuzzy PROMETHEE II." Axioms 12, no. 6 (2023): 528. http://dx.doi.org/10.3390/axioms12060528.
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In entrepreneurship management, the evaluation and selection of startups for acceleration programs, especially technology-based startups, are crucial. This process involves considering numerical and qualitative criteria such as sales, prior startup experience, demand validation, and product maturity. To effectively rank startups based on the varying importance of these criteria, a fuzzy multi-criteria decision-making (MCDM) approach is needed. Although MCDM methods have been successful in handling complex problems, their application in startup selection and evaluating criteria interrelationships from the accelerator perspective is underexplored. To address this gap, a hybrid DEMATEL-ANP-based fuzzy PROMETHEE II model is proposed in this study, facilitating startup ranking and examining interrelationships among factors. The resulting preference values are fuzzy numbers, necessitating a fuzzy ranking method for decision-making. An extension of ranking fuzzy numbers using a spread area-based relative maximizing and minimizing set is suggested to enhance the flexibility of existing ranking MCDM methods. Algorithms, formulas, and a comparative analysis validate the proposed method, while a numerical experiment verifies the viability of the hybrid model. The final ranking of four startup projects is A4<A1<A3<A2 which indicates that startup project A2 has the highest comprehensive potential, followed by startup project A3.
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Krupenna, Inga. "MARKETING DIGITAL TOOLS FROM STARTUP PROJECTS IN THE TOURISM AND TRAVEL INDUSTRY." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 67 (December 22, 2022): 24–31. http://dx.doi.org/10.24025/2306-4420.67.2022.278790.
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The article examines the offers of marketing digital tools developed as a part of startup projects for participants in the tourism and travel industry, taking into account current tendencies and trends in the development of the tourism, hospitality and leisure industries. Startups offer both pioneering ideas, business models and technologies that can fundamentally change and influence the tourism industry, as well as scalable and proven ideas that affect the future of tourism, have a reliable revenue model and a clear strategy for achieving profitability
 The article considers new niches for startups in the tourism industry (digital nomads, slow tourism, local experience, ecological tourism, family and group vacations), which are driven by changes in travel patterns, demands and expectations of people planning their next trip, satisfy important, but so far completely unsatisfied customer needs (personalization, security, health protection during travel, logistics, mobility).
 The ratings of analytical units of the leading market companies Phocuswright "The State of Travel Startups", Amadeus "The Amadeus Startup Universe", "Amadeus' Startup Universe: 14 travel tech startups to watch" have been analyzed, in which the most innovative, creative, bold, functional startups are noted, which contribute to the restoration of industries, expand opportunities for cooperation with customers and other stakeholders, accelerate the implementation of new concepts, establish cooperation within the framework of the concept of sustainable tourism of all providers of the hospitality industry. In general, startups cover all sectors and services of the tourism, hospitality and leisure industries, from pricing and revenue management to airports and corporate travel. Startups of 2022 focus on sustainability, inclusion, blockchain, alternative housing, artificial intelligence, databases, security. The activities of global distribution systems in terms of updating their marketing tools by attracting young companies, investing in new startups, in knowledge and technology, and improving interaction with the startup ecosystem are considered.
 The analysis of startup project proposals in the tourism and travel industry allows to conclude that the proposed marketing digital tools are focused on active digital transformation of business to increase profits, optimize operations, ensure positive consumer experience and unprecedented customer satisfaction. Digital marketing tools allow market participants to: better manage guest experiences; explore the customer journey; organize the sale of additional services, make them available for online booking; create new revenue channels, reduce costs and increase efficiency; simplify the management of experience and services; quickly personalize the experience, create personalized and easily modified offers for individual customers and large groups; access detailed performance reports; understand customer preferences and study their needs in order to create adequate business strategies of the highest level.
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Sova, O., and A. Ganotska. "A theoretical basis of startups development in the innovation space of the state." Bioeconomics and Agrarian Business 11, no. 3 (2021): 98–105. http://dx.doi.org/10.31548/bioeconomy2020.03.098.
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The authors emphasize the acute relevance of the topic of startup development because the high speed of information exchange causes changes in the field of innovation. A startup is defined as the process of introducing a newly created enterprise to the market in a short time with an innovative project at a minimal cost. The essence and characteristic features of a startup are given. The scheme of interaction of the entrepreneur-manager of the business project with the potential consumer of services is presented. The classification and description of startup development stages (pre-seed stage, seed stage, startup stage, growth stage, expansion stage, exit stage) are demonstrated. It is emphasized that the successful creation and development of a startup requires a favorable environment at each stage of development of the newly created business entity. The article substantiates the need to reveal the innovative potential of startups, in particular the involvement of highly qualified human resources, the creation of appropriate infrastructure and startup ecosystems. Ukraine’s place in the ranking of innovation of the world’s economies is assessed. An important achievement is the twenty-seventh place of Ukraine in the overall ranking of “knowledge and research results”. Features of the theory of startup management in the domestic sphere of education are considered. An example of the most famous program to support innovations and startups at universities in Ukraine is given. The article analyzes the information on the state funding of innovation and technology transfer activities during 2016–2018. The priority directions of innovation activity under the budget financing of innovations and technology transfer in Ukraine are defined. The authors identify the current problems associated with the functioning of startups, outlines ways to overcome these problems. The development of the innovative business environment, startups, traditional business in Ukraine stimulates scientific and technological progress, promotes the introduction of the latest world achievements, so it is necessary to develop this area of activity.
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Prima, Yа G., and A. K. Salnikov. "Pre-project studies of the digital product within the framework of Customer Development and Lean Startup methodologies." Ekonomicheskie i sotsial’no-gumanitarnye issledovaniya, no. 1(29) (2021): 34–45. http://dx.doi.org/10.24151/2409-1073-2021-1-34-45.
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Statistics on the dynamics of the book market and the digital publishing market in Russia are analyzed. The results of research on the state of the global market of comics and manga, the popularity and specifics of publishing manga in Russia, as well as the results of testing hypotheses within the methodology of Customer Development and Lean Startup with the use of indepth interviews are given. Based on the results, a marketing concept for a new digital product in the electronic publishing market is developed.
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Ekowati, Titin, Fithri Rahmawati, and Esti Margiyanti Utami. "Assistance for business startups processing Etawa goat's milk to maximize local potential in Purworejo." Community Empowerment 7, no. 11 (2022): 1853–59. http://dx.doi.org/10.31603/ce.6839.
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This community service program is carried out to help startup business actors. Beginner business actors are expected to be able to develop businesses that have been initiated with their groups. The purpose of this community service program is to offer business support to start-up business groups that produce "Scrub Etta" from goat's milk from Etawa goats. How to handle this program requires assistance in the production process, assistance in product marketing, assistance in the preparation of business financial reports, and assistance in developing business networks. As a result, the pilot group was able to develop sound business plans, successfully implement business strategies with profitable results, develop various advertising and promotion tools, and enforce acting relationships with suppliers and customers. In addition, the program also supports business startup groups to gain knowledge on everything from corporate practices to business plan preparation.
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Keshtkari, Zhinous, Kourosh Fathi Vajargah, Kambiz Poushaneh, and Alireza Assareh. "Identification of Indicators, Components, and Dimensions of the Curriculum of Successful Startups in Iran." Management Strategies and Engineering Sciences 7, no. 4 (2025): 96–105. https://doi.org/10.61838/msesj.7.4.10.
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The present study aimed to identify the indicators, components, and dimensions of the curriculum of successful startups in Iran. The research method, in terms of purpose, was fundamental-applied, and in terms of data type, it was qualitative. From a paradigmatic perspective, the study falls within interpretive paradigms. The research population included scientific documents as well as academic and organizational experts. A non-random purposive sampling method was used to select interviewees based on the inclusion criteria. Data were collected through semi-structured interviews. To assess validity, four criteria—credibility, dependability, transferability, and confirmability—were employed. The reliability of the research instrument was evaluated and confirmed using the inter-coder agreement method. In this study, hermeneutic (interpretive) phenomenology, with an emphasis on Van Manen’s approach, was utilized to explore the lived experiences of startup managers and experts regarding the phenomenon of startup curriculum. The curriculum of successful startups in Iran encompasses the dimensions of innovation and creativity, business management and strategy, product development, human resource management and team building, marketing, and sales. Additionally, to improve the curriculum, several recommendations were proposed, including aspects related to innovation culture, skills training and development, long-term strategy formulation, the use of project management tools, market research, continuous testing and improvement, talent acquisition and retention, professional development training, precise budgeting, legal consulting, digital marketing utilization, and data analysis. The findings of this study can contribute to a more precise understanding of the curriculum of successful startups in Iran and, by providing a comprehensive explanation, enhance startup curricula in Iran. These outcomes are of significant importance to research beneficiaries, including managers, policymakers, and startup investors, as they can lead to optimal decision-making and the improvement of managerial and supervisory strategies.
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Yadav, Sandeep. "Leveraging Transactional Data for Analytics: Building Economic Indicators from Wire Transfers, Credit Card, and ACH Transactions." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 12 (2024): 1–5. https://doi.org/10.55041/ijsrem6783.
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Traditional financial metrics for startup companies are often scarce due to the limited availability of public financial data. This paper proposes a novel approach to building leading economic indicators for startups by leveraging transactional data from wire transfers, credit card transactions, and Automated Clearing House (ACH) payments. These data sources provide rich, granular insights into the financial activities of startups, offering a proxy for their operational health and growth trajectories. The methodology involves clustering transactional data based on sender and receiver information to identify spending patterns. Outgoing transactions are categorized into key expenditure categories such as payroll, marketing, legal, computing, and operational costs. By analyzing the distribution and frequency of these expenses, this framework provides a comprehensive view of a startup's resource allocation and financial priorities. In addition, incoming transactions from various channels are used as a proxy for sales or revenue, enabling the development of dynamic indicators of financial performance. This approach bridges the gap in financial visibility for startups, providing timely and actionable insights into their economic activities. These leading indicators can serve as early warning signals of financial distress or as predictors of growth, offering immense value to investors, analysts, and policymakers. The study highlights the potential of transactional data analytics in enhancing transparency and decision-making in the startup ecosystem, paving the way for more robust analytical frameworks in a traditionally opaque domain. Index Terms: Transactional Data Analysis, Wire Transfers, Credit Card Transactions, ACH Payments, Startup Financial Health, Spending Patterns, Revenue Proxy, Data Clustering, Expense Categorization, Payroll Analysis, Marketing Expenses, Legal Costs, Computing and Operational Costs, Startup Growth Metrics, Financial Visibility, Early Warning Signals, Startup Ecosystem Analytics
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Rani, Dr S. Yavana. "Project Centric Learning: A Business Plan on Interior Upliftment Solutions – Ambilift Pvt. Ltd." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 02 (2025): 1–9. https://doi.org/10.55041/ijsrem41770.
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This paper reports on a comprehensive business plan for Ambilift Pvt. Ltd.—a startup company that provides innovative interior upliftment solutions. Based on the project-based learning method, this research presents typical design issues in commercial and domestic settings. With virtual consultations, data-driven design, and green design, Ambilift is positioned to offer quality interior designing to the masses. This paper is organized in some chapters, ranging from the vision, mission, scope, service portfolio, geographic reach, technology integration, and target market. Later chapters address problem identification, solution alignment (with a Business Model Canvas and value proposition), team strategy, marketing strategies, and financial planning. The final section synthesizes insights and suggests next steps towards sustainable growth.
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Salim Khraim, Hamza. "The impact of dynamic marketing capabilities on startup performance: A case of business incubators in Jordan." Innovative Marketing 20, no. 1 (2024): 132–45. http://dx.doi.org/10.21511/im.20(1).2024.12.
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Dynamic marketing capabilities provide startups with the platform and market knowledge that entitle them to achieve their goals and survive the competition. The study aims to examine the impact of dynamic marketing capabilities dimensions on startups’ performance in Jordan. This quantitative study employs a questionnaire to solicit answers from respondents who are the incubates that use business incubator services. A total of 302 entrepreneurs from different incubator centers in Jordan participated in the online survey. Using the SmartPLS program version 4, structural equation modeling (PLS-SEM) was used to examine the study model. The findings indicate that startup performance is significantly impacted by dynamic marketing capabilities (β = 0.937, t = 127.2, p = &amp;gt;0.00). Concerning absorptive capacity, both dimensions revealed a significant impact on startup performance: potential absorptive capacity (β = 0.251, t = 7.932, p &amp;gt; 0.000) and realized absorptive capacity (β = 0.177, t = 5.409, p &amp;gt; 0.000). For knowledge management, the results for knowledge acquisition were β = 0.360, t = 11.089, p = &amp;gt;0.000, for knowledge dissemination, β = 0.102, t = 2.367, p = &amp;gt;0.018, and for responsiveness to knowledge β = 0.318, t = 6.852, p = &amp;gt;0.000.
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Pathak, Priyanka, Neha Mehta, Anitha Sunil, and Kinjal Pandya. "On the way of making alagrand.com a grand business!" Emerald Emerging Markets Case Studies 10, no. 4 (2020): 1–27. http://dx.doi.org/10.1108/eemcs-08-2019-0208.
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Learning outcomes The case helps learn various aspects of entrepreneurship, startups and startup-ecosystem in India. It also talks about challenges that a startup entrepreneur faces that others or people potential to enter business can learn. It develops one to identify diverse and holistic solutions for overcoming these challenges. Apply and explain strategies suitable to business management. Case overview/synopsis After facing lot of difficulties in personal life, Mr Mitesh Shethwala started an e-commerce business named Alagrand.com. This Ahmedabad city-based startup for selling apparels and accessories for all age group is doing so well that the valuation of company has gone beyond Rs. 20 crores. In spite of the high valuation, company is facing problem of funds and investments. The protagonist of the company has lot of plans for growing business and taking it to next level that can happen only if he gets funds for the business. The case talks about issue of investment and funding of this startup company. The company also has issues in the area of setting standard operating procedures and marketing. Complexity academic level Teachers can discuss this case study for various subjects like Strategic Management, Retail Management, Digital Marketing and Product and Brand Management that are taught to the students of management courses at graduate and post-graduate levels. Academicians and students should read current information and data regarding setting up startups, investment and capital budgeting related to startups and funding methods. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 3: Entrepreneurship.
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Altomare, C., L. Di Venere, F. Giordano, S. Loporchio, A. Mastroserio, and D. Serini. "Flying DEMon, a newborn startup for environmental monitoring." EPJ Web of Conferences 288 (2023): 06013. http://dx.doi.org/10.1051/epjconf/202328806013.
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Gamma-ray spectroscopy and dosimetry are complementary techniques used to locate and identify radioactive sources containing gamma-ray-emitting radioisotopes. Gamma-ray spectroscopy is extensively studied for various applications across multiple fields, including homeland security, environmental radioactivity monitoring, tackling illegal trade of radioiso-topes, and medical sciences. Introducing our newly established startup, Flying DEMon s.r.l., comprised of young researchers, academic professors, and backed by university support. Our venture aims to advance project development, leveraging the grant awarded through the E-TEC2 contest initiated by ENAC. The team will showcase their comprehensive work plan, highlighting the project’s competitiveness and self-sustaining potential. The objective of our startup is to harness cutting-edge technologies in the field of gamma spectroscopy and dosimetry, adaptable for deployment via Unmanned Aircraft Systems (UAS). This innovation holds significant promise for environmental monitoring, facilitating tasks such as pinpointing widespread radioactive sources or identifying concealed and hard-to-reach nuclear waste. Additionally, this advancement holds potential for applications in military, security, and industrial oversight. Our research focus primarily revolves around real-time and rapid gamma-ray analysis in open-field environments. Our group not only supports the core project objectives but also enables its applicability in diverse and non-traditional sectors, such as Agritech.
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Perova, Elena A., Ann S. Kobysheva, and Alexey V. Dontsov. "Specifics of Startup Application as a Method of Advanced Vocational Training in the Context of Modern Linguodidactics." Общество: социология, психология, педагогика, no. 7 (July 26, 2023): 70–76. http://dx.doi.org/10.24158/spp.2023.7.10.
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This study examines the specifics of a startup application as an innovative interactive analytical method of pro-ject-based research and simulation activities aimed at the development of entrepreneurial mindset in the pro-cess of advanced vocational training and early immersion in authentic foreign language communication in a business setting. In general, a startup is commonly understood as a new business offering a profitable innova-tive idea with the potential for rapid development. The paper considers the features of entrepreneurship educa-tion on the example of the Business English for Startup discipline proposed by the authors, relying on the prin-ciples of interdisciplinarity, modularity, interactivity, internationalization and practical-orientation. Important con-clusion dwells upon the fact that it is possible to immerse in real business foreign-language communicative activities through adaptation to the role of an entrepreneur in general and in the process of early professional self-actualization during team building and performance of key operational-functional and managerial tasks in particular. The interdisciplinary nature of a startup contributes to mastering the basic knowledge of marketing, economics, strategic, risk management, human resource management, developing a successful business plan along with an effective pitch in a foreign language.
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Islam, Shariful, Saiful Islam Tuhin, Md Al Araf, Md Nure Alam Siddiki, and Md Omor Faruk. "Initiating a Mushroom Farming Startup and its Future Potential in Bangladesh." International Journal of Agriculture and Animal Production, no. 45 (August 1, 2024): 28–39. http://dx.doi.org/10.55529/ijaap.45.28.39.
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This study explores mushroom farming in Bangladesh, covering production, performance, challenges, and prospects. The paper aims to provide practical insights for potential entrepreneurs, as the mushroom industry gains momentum due to rising domestic demand and export potential. In 2018-2019, Bangladesh yielded 40,000 metric tons of mushrooms, with oyster mushrooms notably cultivated year-round among other varieties. Because of the possibility for profit, mushroom farming is becoming more and more appealing to educated young people and rural women. The research highlights its straightforward nature, requiring minimal technical expertise, and a favorable benefit-cost ratio, indicating its viability as an agricultural pursuit. However, challenges persist, including limited cultivation space, spawn supply, finances, skilled labor, marketing channels, and infrastructure. Despite these hurdles, the potential for nationwide mushroom cultivation is significant. Developing this sector could foster sustainable rural growth, crucial amid limited land, overpopulation, and unemployment. Additionally, expanding the industry could diversify business opportunities and employment in semi-urban and remote areas.
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Callula, Brigitta, Eirene Sana, Greisy Jacqueline, Julia Nathalie, and Lily Maria. "A Structural Framework for Effective Time Management in Dynamic Work Environments." APTISI Transactions on Management (ATM) 8, no. 2 (2024): 152–59. http://dx.doi.org/10.33050/atm.v8i2.2256.
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This paper presents a structural framework to enhance time management profi- ciency within dynamic work environments. The framework integrates prioritization techniques, task scheduling methods, delegation strategies, and technology utilization to optimize time allocation and productivity. The evaluation demonstrates significant improvements in time management efficiency and client satisfaction across various professional contexts. For instance, by employing the eisenhower Matrix and Pareto Principle, project managers achieved a 20% im- provement in project completion times. The framework’s adaptability is further highlighted by a 25% reduction in project turnaround time in a marketing agency and a 30% increase in project visibility in a startup. These findings underscore the framework’s practical implementation as a holistic approach to managing time effectively and achieving long-term success. Continuous refinement, real- time feedback integration, and exploring the impact of emerging technologies are recommended for further enhancing the framework’s effectiveness. This research contributes valuable insights for organizations aiming to navigate the complexities of modern work environments.
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Kuzmenko, Vladimir V., Irina P. Kuzmenko, and Elena U. Karakaeva. "DIRECTIONS AND TOOLS FOR INTEGRATING THE ENTREPRENEURIAL POTENTIAL OF A UNIVERSITY INTO THE STRUCTURE OF THE TERRITORIAL PRODUCTION COMPLEX." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/10, no. 141 (2023): 11–19. http://dx.doi.org/10.36871/ek.up.p.r.2023.12.10.002.
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The article analyzes well-known methodological provisions on entrepreneurship and the views of modern economists on entrepreneurial activity in terms of its structure, subjects, functions, and resource base. The feasibility of further transformation of modern universities into educational institutions with high entrepreneurial potential is substantiated through the implementation of relations of mutually beneficial creative, innovative cooperation with economic agents of a particular territory and the country as a whole. One of the components of this process is, according to the authors, the continuous practice-oriented project activity of students throughout the entire period of study, their completion of coursework and final qualifying papers at the request of organizations in the startup format. Examples and quantitative characteristics of the participation of university students in the North Caucasus Federal District in the “Student Startup” and “Startup as a Diploma” programs are given It is proposed to consider the formation and implementation of business competencies of teachers and students as an effective tool for integrating the entrepreneurial potential of a university into the structures of territorial production complexes.
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Adamiv, Marta, and D. Lysa. "The essence and features of financing startup enterprises." Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 202, no. 1 (2023): 123–30. http://dx.doi.org/10.23939/smeu2023.01.123.
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The current state of development of Ukraine's economy requires solving the problems of intensifying entrepreneurial activity, including in the form of startups. The results of the analysis of existing scientific works and practical materials made it possible to clarify the essence of a startup, which should be understood as the process of creating and bringing to the market an innovative product which requires attracting financial resources to promptly solve specific problems under conditions of high uncertainty. Whereas an enterprise that will be engaged in the implementation of this process should be called a startup enterprise. One of the key obstacles to the development of startup enterprises is the limited financial resources, which requires attracting external financing. The results of studying the literature allowed to identify the basic stages (rounds) of financing the activities of startup enterprises, namely: Pre-seed round, during which a startup enterprise starts its activities (at this stage, startup enterprises are valued at $10 thousand to $100 thousand, and their projects can receive funding of up to $50 thousand); Seed round, during which startup enterprises are able to cover the necessary costs of creating an innovative product, preparing marketing tools, forming a team of employees and conducting further market research (at this stage, startup enterprises are valued at $3 million to $6 million, and a promising startup project can receive funding in the amount of $50 thousand to $3 million); Series A financing round, where a startup company must have a developed product and a customer base with a constant revenue stream (at this stage, startup companies worth $10 million to $30 million, that have a sound business plan can raise up to $10 million); Series B financing round is for startup companies that have passed the previous three financing rounds, have a sufficient customer base with a recurring revenue stream and have proven to investors that they can succeed on a larger scale (at this stage, startup companies worth $30 million to $60 million can raise up to $30 million); Series C financing round is for startup companies seeking larger amounts of funding to create new innovative products, enter new markets, and acquire other inefficient startups in their own or related industries (at this stage, startup companies with business growth worth $100 million to $120 million can raise up to $50 million); Series D financing round allows entrepreneurs to raise funds to solve problems in a special situation (the value of startup companies at this stage can be estimated from $150 million to $300 million, and they are able to raise up to $100 million); initial public offering (IPO), which growing startups in need of funding often use to raise funds, while established successful organizations use it to allow owners of startups to sell shares to the general public and thus partially or fully divest themselves of ownership.
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Rachmasari, Devi, and Sabrina Askandari. "PERAN KONTEN POST INSTAGRAM DALAM KEBERLANJUTAN BISNIS." Jurnal Bisnis Terapan 8, no. 2 (2024): 194–205. https://doi.org/10.24123/jbt.v8i2.6956.
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The pandemic hit the education sector, including courses. Many courses shifted to online marketing and online classes. A course that the writer conducted the study, from rarely engaged in online marketing, conducted Instagram Marketing to solved the problem due to the huge potential for growing the brand of the course. Instagram users engage with the content often, using its interactive capabilities to reach the largest possible audience was as potential customers for the course. The writer utilized qualitative method for the study. Indeed it helped the course gained customers and maintained business sustainability. Budding entrepreneurs leveraging profitable online business ideas often begin their product promotion on social platforms. Brands are a little hesitant at the beginning but sooner they also adopt different product promotion strategies to expand brand reach.Therefore, businesses of all kinds — whether a startup or an established brand — should elevate their Instagram marketing strategy for a powerful brand presence to attract and engage with potential customers. Copyright © 2024 by Authors, Published by Jurnal Bisnis Terapan. This work is licensed under a Creative Commons. Attribution-ShareAlike 4.0 International License
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Sandakov, Vitaly D., and Kseniya A. Evgrasheva. "PROSPECTS FOR ATTRACTING INVESTORS IN STARTUP TECHNOLOGY FOR COMFORTABLE AND ECONOMICAL TRAVELLING IN THE AIRLINE INDUSTRY." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 4/4, no. 157 (2025): 113–19. https://doi.org/10.36871/ek.up.p.r.2025.04.04.016.
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The article discusses how an airport app solves the problems that passengers face, what opportunities it provides to improve the tourist experience, and what costs are required for its development and further promotion. Particular attention is paid to comparing our product with existing analogues, such as GateGuru and Airport, with an emphasis on competitive advantages. The article describes the costs of project implementation, organization of marketing relations and interaction with investors. This allows you to understand how to create a high-quality application and bring it to market, providing convenience and value to consumers.
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Yunaz, Haswan, Enny Widayati, Zara Tania Rahmadi, Prisila Damayanty, and Kim Soo Il. "Developing A Star-Up Business From A Management And Financial Perspective For Indonesian Workers In Korea." International Journal Of Community Service 3, no. 4 (2023): 279–84. http://dx.doi.org/10.51601/ijcs.v3i4.220.
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Many Indonesian citizens seek opportunities abroad, including becoming Indonesian workers in various countries, notably in South Korea. This phenomenon is further fueled by the global popularity of the Korean wave, attracting both Indonesian workers and students to Korea. With a significant proportion of Indonesia's population falling within the productive age range (15-64 years), there is a growing demand for diverse job opportunities. The recent boom in startup businesses, driven by technological advancements and government support, has provided a promising avenue for addressing these economic challenges. South Korea, known for its rapid technological development, offers an ideal environment for Indonesian workers in Korea to venture into startups. However, navigating the complexities of the Korean startup landscape, including fierce competition and intricate regulations, presents its own set of challenges. Building a robust network, understanding local regulations, and focusing on effective management and financial planning are essential for success. This community service initiative, conducted by IBI Kosgoro 1957 and the Indonesian Ambassador in Korea in collaboration with Kaya University and Busan University, aims to enhance the knowledge of Indonesian workers in Korea in the areas of startup business development, management, and finance. Through interactive seminars, discussions, and ongoing evaluations, this initiative seeks to empower Indonesian workers with the skills and insights needed to thrive in the competitive Korean market. The results and discussions from this initiative emphasize the importance of effective marketing strategies tailored to the Korean market, the significance of financial management in startup success, and the potential for Indonesian workers in Korea to build successful businesses by leveraging their unique experiences and networks. In conclusion, developing startup businesses in South Korea as Indonesian workers entails thorough market research, strong business planning, capable management teams, sound financial management, tailored marketing strategies, and adaptability. By effectively implementing these factors, Indonesian workers in Korea can enhance their prospects of establishing and growing successful startups in a competitive environment.
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Fatmah, Siti, Samsidar, Muhammad Atnang, et al. "A Review on Growth Factors in Digital Start-ups: Digital Marketing, Scaling, Adaptation, Advanced Tech." Journal of Scientific Insights 1, no. 1 (2024): 18–25. https://doi.org/10.69930/jsi.v1i1.73.
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Understanding MRBS (Massive and Rapid Business Scaling) is critical in the context of digital start-ups as it helps maximize the use of limited office space, better manage time, and support effective collaboration. This study aims to explore the concept of MRBS in the context of digital start-ups and identify the factors that drive the phenomenon. The focus of this study is on the significant increase in MRBS driven by recent advances in digitization, despite only about 3% of start-ups ever reaching a market valuation of $1 billion (USD) or more. Using an inductive qualitative research approach through 53 semi-structured interviews with start-up founders, executives, and advisors, this study seeks to fill the gap in previous literature that has not comprehensively explored the drivers of MRBS in the context of digital start-ups. The findings of this study reveal seven core drivers that contribute to the MRBS process, namely access to capital, product innovation, technology adoption, competent team, marketing strategy, networks and partnerships, and scale of operations. In addition, this study also identified several areas of tension that arise in the MRBS process, such as pressure for rapid growth, risk of failure, and challenges in maintaining corporate culture. Other related literature studies also explored the potential impact of extended digital marketing and its influence on the growth of startups. This research develops a macrodynamic framework that describes the drivers of startup growth supported by digital marketing and analyzes the differences in the use of B2B and B2C digital marketing, as well as the impact of new technologies on digital marketing. The results of these two studies are expected to provide researchers and practitioners with valuable insights into the MRBS phenomenon and the potential of digital marketing in supporting startup growth. Thus, this research contributes to understanding how start-ups can achieve large and rapid business scale in today's digital era.
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Santos, Thiago, June Fernandes, and Luciana Reis. "Managing Uncertainties During the Development Process of Technological Innovation Projects: Lean Startup Contributions." European Conference on Innovation and Entrepreneurship 18, no. 2 (2023): 1011–20. http://dx.doi.org/10.34190/ecie.18.2.1509.
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During the development of technological innovation projects, the team has difficulty to identify and managing uncertainties, which represents a challenge to bring the technologies closer to the market. Although there are studies on the management of uncertainties in innovation projects in different contexts of organizations, no studies were found relating to the adoption of Lean Startup (LS) practices and the management of uncertainties during the development of technological project processes in academic environments. Thus, this research aims to identify the uncertainties that can be mitigated during the development of these technological projects using LS practices. A multiple case study was conducted within a Brazilian federal university to fill this gap, analyzing nine technological innovation projects. The research consisted of identifying the uncertainties experienced by the project innovation development team before and after the application of LS practices. In the end, the uncertainties were analyzed in the context of each technological project, considering the mitigation achieved after applying the LS practices, and comparing them with their initial state. As a result, it was observed that the initial uncertainty categories most experienced by the project teams were related to products and resources, especially those related to knowledge and team profile. When evaluating the uncertainties after applying the LS practices, it was possible to observe that the most mitigated uncertainties were related to resources followed by the business model, the latter being the third most experienced in the initial scenario of the project development process. On the other hand, the uncertainties related to products were the ones that presented the least mitigation. Regarding resource uncertainties, the LS practices contributed to the mitigation, specifically those related to process quality, obtaining resources and knowledge, and team profile. As for the uncertainties observed in the business model, better results were observed specifically in those focused on marketing strategy, pilot production, and definition of the revenue model. It is concluded that the LS practices made more significant contributions to the business-related uncertainties than to product-related ones since product-related uncertainties were the ones that obtained the lowest mitigation results.
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Tari Yvonne Elete, Emmanuella Onyinye Nwulu, Ovie Vincent Erhueh, Oluwaseyi Ayotunde Akano, and Oluwaseyi Ayotunde Akano. "Early startup methodologies in gas plant commissioning: An analysis of effective strategies and their outcomes." International Journal of Scientific Research Updates 5, no. 2 (2023): 099–115. http://dx.doi.org/10.53430/ijsru.2023.5.2.0049.
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Gas plant commissioning is a critical phase in the lifecycle of gas facilities, where the transition from construction to operational readiness occurs. Early startup methodologies have gained prominence as strategic approaches to enhance the efficiency and effectiveness of the commissioning process. This review explores the various methodologies employed during the early startup phase, focusing on their strategies and outcomes. Effective early startup methodologies prioritize proactive planning and execution, aiming to mitigate risks associated with the commissioning of complex gas processing systems. Strategies such as phased commissioning, where systems are brought online in a sequential manner, allow for systematic testing and integration of subsystems. This approach enables teams to identify and resolve issues early, reducing the potential for costly delays during full operation. Moreover, incorporating thorough training programs for operational staff before full-scale commissioning is vital. Ensuring that personnel are familiar with the systems, safety protocols, and emergency procedures enhances operational readiness and contributes to a safer work environment. Additionally, leveraging digital tools and simulations during the commissioning phase can streamline processes and enhance collaboration among project stakeholders. Another critical aspect of early startup methodologies is the establishment of robust communication channels among all teams involved in the commissioning process. Effective communication fosters a collaborative environment, ensuring that challenges are promptly addressed and that all stakeholders are aligned on project goals and timelines. The outcomes of implementing early startup methodologies are significant. Facilities that adopt these strategies often experience reduced commissioning timeframes, minimized operational risks, and improved overall performance during initial operation phases. Furthermore, the successful execution of early startups contributes to enhanced reliability and safety standards in gas plant operations. In conclusion, early startup methodologies in gas plant commissioning are essential for achieving operational efficiency and safety. By focusing on strategic planning, personnel training, effective communication, and phased execution, gas facilities can optimize their commissioning processes and enhance long-term operational success.
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Khan, Ubaid Ullah, Yousaf Ali, Mónika Garai-Fodor, and Ágnes Csiszárik-Kocsir. "Application of Project Management Techniques for Timeline and Budgeting Estimates of Startups." Sustainability 15, no. 21 (2023): 15526. http://dx.doi.org/10.3390/su152115526.
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This study aims to develop a framework by incorporating well-proven project management techniques to help startup owners effectively set up ventures and secure early-stage financing. Startups not only open ways for innovative and updated technologies in the markets but also bring employment opportunities in a country that eventually increase productivity and the per capita income of a country. Despite all the benefits, the success rate of startups is meager, especially in developing countries, due to ineffective management and vague business plans. Therefore, this study aims to facilitate entrepreneurs using well-proven project management techniques from the literature and devise a new framework applied to a business case, as discussed in this paper. This study presents an approach to project management techniques for smartphone app-based startups. This study utilizes the fuzzy PERT (FPERT) for the best completion time and budget estimates. Experts’ opinions from eight private limited companies have been analyzed using FPERT. The critical path method (CPM) is also used to schedule activities. Finally, a techno-economic analysis is also performed to show the growth potential of such a startup, e-Karsaz. This study aims to help startups secure early-stage financing. Tech-based business ideas need to be commercialized in developing countries like Pakistan. There is a need to show long-term profitability to make an idea stand out among others and secure early-stage financing. The scope of project management techniques is confined to construction-based projects. The results show that it would take around 692 days for the e-Karsaz startup to become fully operational, with the capital budget estimated at around PKR 1.3 billion. The techno-economic analysis shows the project is economically viable with an internal rate of return (IRR) equal to 92 percent and a benefit-to-cost ratio (BCR) equal to 10. The sensitivity analysis, including five scenarios of weighted average cost of capital (WACC), shows that the project remains economically viable even if the required rate of return goes over 20 percent. This study is helpful for startups to make time and budget estimates and to show the growth potential to secure early-stage financing.
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Yehezkiel, Reynaldi, Dwi Purnomo, and Roni Kastaman. "Perancangan Model Bisnis Kopi Tapanuli Utara Menggunakan Model Bisnis Kanvas pada Startup Trafeeka Coffee." Jurnal Ekonomi Pertanian dan Agribisnis 5, no. 3 (2021): 723–34. http://dx.doi.org/10.21776/ub.jepa.2021.005.03.11.
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North Tapanuli Coffee has a great potential to be developed based on its production capacity and quality. Lack of publication and marketing of North Tapanuli coffee is a major problem. Designing of the business model that was carried out at Trafeeka Coffee was done to increase the sales of North Tapanuli coffee, increase its publication to the community and create innovation for consumers. This research uses an action research method with the approach of Business Model Canvas and tools from the book ‘Design a Better Business’ as a reference that was evaluated three times. The results of this research show that the resulting business models can increase the sales of North Tapanuli coffee at Trafeeka Coffee, bring various product innovations, increase workforce capacity, build relationships with various farmers and other colleagues and increase the publication and marketing of North Tapanuli coffee through social media.
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Seydvalieva, A. R. "Student startup as a form of youth entrepreneurship." Upravlenie kachestvom (Quality management), no. 9 (August 15, 2023): 61–65. http://dx.doi.org/10.33920/pro-01-2309-10.
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In the modern world, entrepreneurial activity is gaining more and more popularity. Various categories of citizens are involved in it, but in particular, this area is very interesting among students who seek to open their own business and start making a profit. On this basis, not so long ago there was such an economic and social phenomenon as a student startup, which by its nature is a kind of starting point in the implementation of new business ideas of future entrepreneurs. A student startup provides an opportunity not only to unleash the creative potential of students at the intra-university level, but also provides a real chance to implement a particular project. Moreover, students involved in the process of forming their business through a student startup, creating some new product, contribute to the development of the economic and social sphere of the state, since a student startup includes not only educational goals, but also state ones, which are implemented through the implementation of students' business projects in various fields of economics. It is worth noting that the student startup has good financial support from the state, which is expressed in attracting investors and specialists in relevant fields, providing grants, crowdfunding, etc. In some universities, student startups are becoming a substitute for graduation papers, however, being a non-standard form of testing knowledge and applying the theory obtained in practice, this type of activity cannot yet replace existing graduation papers.; but this state of affairs does not prevent universities from creating various clubs and organizations aimed at developing the field of student startup. Thus, a student startup is an excellent opportunity to form analytical and entrepreneurial skills and abilities in the process of obtaining education and subsequently apply them in the implementation of practical activities.
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Sih Darmi Astuti, Mahmud Mahmud, Naysila Angelli, et al. "Pemanfaatan Media Sosial sebagai Strategi Pemasaran Inovatif pada Start-Up Mahasiswa dan Calon Mahasiswa di Malaysia." NUSANTARA Jurnal Pengabdian Kepada Masyarakat 5, no. 2 (2025): 217–24. https://doi.org/10.55606/nusantara.v5i2.4673.
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Social media is now a very important factor especially for startups, especially in the early stages of growth and brand recognition. The Importance of Social Media as a Marketing Strategy for Startups Students and prospective students in Malaysia. With the increasing use of digital platforms, utilizing social media has become a crucial strategy to reach target audiences, build brand awareness, and increase customer interaction. Seeks to enhance students’ comprehension of the strategic role of social media in effectively marketing their goods and services. Without a social media presence, a startup is missing out on a huge opportunity to grow, be recognized, and connect with potential customers. It is not just about digital existence, but also about competitiveness and business continuity.
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Kaoud, M., and N. A. El Dine. "Digital Transformation in Marketing through a Customer Knowledge Management Approach for Startups and SMEs: An EdTech Startup Case Study." International Journal of Innovation, Management and Technology 13, no. 1 (2022): 25–31. http://dx.doi.org/10.18178/ijimt.2022.13.1.916.
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Technologies are transforming marketing organizations; and exploiting the full potential of this transformation is one of the key challenges for startups and Small and Medium Enterprises (SMEs) requiring a holistic management approach towards Knowledge Management (KM) in the digital context. This paper addresses a central question from a resource-based perspective: how startups and SMEs with inadequate capabilities and limited resources drive digital transformation in marketing? Customer Knowledge Management (CKM) which integrates approaches from Knowledge Management and Customer Relationship Management (CRM) can play an important role towards this goal. This paper examines the evolving role of data sciences in relation to marketing for effective Customer Knowledge Management in startups and SMEs. Adopting a case study methodology in EdTech startup based in Egypt, this paper suggests technological tools that help startups and SMEs with limited resources and capabilities take advantage of data sciences in relation to marketing and extract valuable customer knowledge to improve CRM effectiveness. The case study also sheds some light on the relevant organizational factors that could help such organizations align the CRM business processes with IT infrastructure. This research provides some guidance, from an organizational perspective, to startups and SMEs in their digital transformation in marketing.