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Relevant bibliographies by topics / Marketing price policy / Dissertations / Theses

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Dissertations / Theses on the topic 'Marketing price policy'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Wieland, Jürgen. "An investigation of price and product policy interdependencies in marketing mix management for the German foundry industry." Thesis, University of Gloucestershire, 2015. http://eprints.glos.ac.uk/3271/.

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The aim of this research is to investigate the influencing factors of price and product policy interdependencies on a standarsided marketing mix management approach within the German foundry industry. The analysis of knowlege of marketing mix management and its processes show that these, despite their benefits, are lacking and have not yet reached marketers' acceptance despite their proven usefulness (Kotler 2009). Scientific discussion is still far from reaching a common agreement on a theoretical model for the management of price and product interdependencies within a standardised marketing

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2

Hisham, Abdelradi Khalaf Fadi Mohamed. "Understanding Recent Food Price Patterns: A Time-Series Approach." Doctoral thesis, Universitat de Barcelona, 2014. http://hdl.handle.net/10803/287226.

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The guiding theme of this thesis is the empirical analysis of recent food price behavior. It is composed of three applied studies that address the impacts of energy prices on both food price levels and volatility, as well as the impact of public information release on futures markets of major agricultural commodities. Non-structural time series econometric techniques are applied for such purpose. In the first chapter, the impact of the Spanish biodiesel industry on agricultural feedstock prices is investigated. Both price level and volatility interactions are evaluated. Three relevant prices

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3

Svobodová, Martina. "Podnikatelský plán: kosmetické studio." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-262263.

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The aim of the thesis is to prove whether is this business plan a feasible project or not. Based on the conclusion the entrepreneur will decide to go for the realization or not. The subject of the thesis is a beauty studio with already certain amount of current clients however still with substantial space for improvement. To reach better profitability there are calculations, analysis and set up of a new strategy carried out.

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4

Чорна, А. С. "Удосконалення маркетингової діяльності «Bexhill Trading Auto»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12508.

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У роботі розглядаються теоретичні аспекти маркетингової діяльності, а саме сутність, цілі, організація та планування маркетингової діяльності на підприємстві, особливості маркетингової діяльності на автомобільному ринку. Проаналізовано автомобільний ринок України, місце компанії «Bexhill Trading Auto» на даному ринку та маркетингова діяльність компанії. В результаті SWOT – аналізу застосованого до підприємства «Bexhill Trading Auto», визначено його сильні та слабкі сторони. Сильними сторонами є конкурентоздатна цінова політика, охоплення великої частки автомобільного ринку, розвинута веб-стор

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5

Meyer, Ferdinand. "Model closure and price formation under switching grain market regimes in South Africa." Thesis, Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-12082006-105715.

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Thesis (D.Phil.(Agricultural Economics, Extension, and Rural Development))--University of Pretoria, 2006.<br>Includes summary. Includes bibliographical references. Available on the Internet via the World Wide Web.

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6

Jelínková, Martina. "Návrh na zlepšení marketingového řízení ve firmě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221773.

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Master´s thesis analyzes problems associated with the marketing management of a business company. It suggests the marketing management´s strategy which, if respectfully followed, would lead to better company propagation and distribution and at the same time to a stronger market position and to a riddance of the weaker competition.

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7

Ilicheva, Elena. "Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-838.

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This study provides a comparative analysis of pricing promotions, which create an incentive to buy in Russian and Swedish fashion e-shops. The aim of this work is to determine the national differences in sales promotions used in e-commerce in these countries. This work confirms the existence of modern marketing trend in the e-commerce, which uses discounts as a tool for communication with consumers and for retaining them in the shop as a regular customer, and not just for traditional use of discounts as a way to sell remaining goods. To conduct the study the collected data obtained through sys

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8

Кирієнко, К. В. "Формування товарної політики підприємства (на матеріалах ТОВ «Сівертекс»)". Thesis, Чернігів, 2020. http://ir.stu.cn.ua/123456789/19586.

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Кирієнко, К. В. Формування товарної політики підприємства (на матеріалах ТОВ «Сівертекс») : магістерська робота : 075 Маркетинг / К. В. Кирієнко ; керівник роботи Полковниченко С.О.; Національний університет «Чернігівська політехніка», кафедра маркетингу, PR-технологій та логістики. – Чернігів, 2020. – 94 с.<br>У випускній кваліфікаційній роботі розглянуто проблему формування маркетингової товарної політики ТОВ «Сівертекс». У першому розділі розкрито наукові підходи до визначення сутності та цілей маркетингової товарної політики; визначено основні складові маркетингової товарної політики

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9

Schwarz, Petra. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377639.

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The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.

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10

Рябченко, Ірина Михайлівна, Ирина Михайловна Рябченко та Iryna Mykhailivna Riabchenko. "Теоретико-методичні засади маркетингового ціноутворення на машинобудівних підприємствах". Thesis, Вид-во СумДУ, 2015. http://essuir.sumdu.edu.ua/handle/123456789/43292.

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Дисертація присвячена дослідженню теоретико-методичних положень маркетингового ціноутворення на машинобудівних підприємствах. Удосконалено та уточнено інструментарій маркетингового ціноутворення, що дозволяє глибше зрозуміти сутність понять та ефективніше їх застосовувати в господарській діяльності. Запропоновано та обґрунтовано методичний підхід до визначення інтегрального показника ціннісних характеристик товару, що впливають на ухвалення рішення про придбання товару. У дисертації розроблено методичний підхід до визначення ціни і споживчо-мінової цінності товару машинобудівних підприємств,

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11

Minton, Elizabeth. "The Theoretical Antecedents to Communication Primes: A Holistic Perspective with Public Policy Implications." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18315.

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This research provides a thorough review of the research on priming and marketing (essay 1) as well as empirically explores several unintended consequences of priming (essay 2) and the antecedents to priming effects (essay 3). In essay 1, priming research is reviewed using a classification system based on priming outcome using the ABC model of attitudes (i.e., affective, behavioral, and cognitive priming). The priming process is discussed, and types of priming in each category are reviewed before challenges in the priming process are discussed. In essay 2, non-product-centric (i.e., collateral

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12

SCHWARTZ, SCARLETT. "Women, Wealth and Social Norms Theory: Financial Behaviors and Perceptions of Affluent Women in Their Prime Years." VCU Scholars Compass, 2011. http://scholarscompass.vcu.edu/etd/2445.

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Financial security in retirement is an important social issue, yet many affluent women may have behaviors, attitudes or perceptions that could be detrimental to their financial security—putting them at risk for poverty in their retirement years. A survey was developed and implemented in 2009 to investigate the behaviors, attitudes, and perceptions regarding financial management among affluent ($250,000 or more of household investable assets) United States women in their prime years (aged 50–69) to determine if Social Norms Theory could be applied to this population. Three hypotheses were teste

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13

-chun, Chia, and 皋嘉駿. "The price matching guarantees policy regarding Relationship marketing application effect." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/59332270023260237357.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>95<br>This is a trend when marketing channels are the key to successful retailing. Only the retailers that have close bonds with customers will get profits in the end. Relationship marketing means to establish stable and sustainable trading relations with customers, and serves as one of the important marketing strategies for businesses to become and remain competitive. Berry and Parasuraman (1991) initiated that relationship marketing is a strategy to attract, develop and retain customers. Furthermore, Berry and Parasuraman noted that a customer retention strate

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14

Cabrita, Ana Mafalda de Magalhães da Franca Neto. "Os 4P'S na indústria farmacêutica: o caso da Genéricos Portugueses." Master's thesis, 2012. http://hdl.handle.net/10071/5422.

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Comparando Portugal e os restantes países da Europa, no ano de 2006, verifica-se que o mercado português farmacêutico de genéricos não segue o mesmo comportamento que os mercados no resto da Europa. Portugal tinha medicamentos genéricos com um preço elevado, tendo em conta as quotas de mercado serem superiores em valor (e não em quantidade). Comportamento de mercado contrário, que se observa nos restantes países europeus. A Genéricos Portugueses, uma PME portuguesa que opera no mercado de genéricos nacional, identificou a potencialidade desta oportunidade. Assim, e considerando as influências

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15

Gruber, Gottfried. "Pricing strategies in online & offline retailing." Thesis, 2008. http://epub.wu.ac.at/1872/1/document.pdf.

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The thesis deals with pricing strategies for multichannel retailers, especially traditional stores which additionally manage an online shop. The problem of integrating two sales channels and applying a well-suited pricing strategy is still an emergent question. This work develops a stochastic model to represent consumer behavior on pricing. On the one hand the model contains two probability functions which render consumers' reservation prices for each individual channel. On the other hand the stochastic model is based on numerous distributions which represent switching probabilities from and t

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16

Александрочкіна, П. О. "Розробка стратегії диверсифікації послуг туристичного підприємства ТОВ "Вилкове-Пелікан-Тур"". Thesis, 2018. http://dspace.oneu.edu.ua/jspui/handle/123456789/9868.

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У роботі розглядаються теоретичні аспекти стратегії диверсифікації послуг туристичного підприємства. Розглянуто поняття та види стратегії диверсифікації послуг. Виокремлено наукові підходи щодо диверсифікація бізнесу на туристичних підприємствах. Надано загальну характеристику туристичного оператора ТОВ «Вилкове-Пелікан-Тур». Проаналізовано фінансово-господарську діяльність ТОВ «Вилкове-Пелікан-Тур», структуру доходу та продажу послуг на підприємстві. Проведено діагностику конкурентоспроможності підприємства методами: PEST-аналізу, SWOT-аналізу та визначено конкурентні переваги. Запропоновано

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