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Journal articles on the topic 'Marketing price policy'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Pančić Kombol, Tonka. "Hotel marketing and price policy." Tourism and hospitality management 2, no. 1 (1996): 47–56. http://dx.doi.org/10.20867/thm.2.1.6.

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The paper discusses basic methods and means for forming and applying a price policy in hotel marketing and emphasizes the importance of market orientation in forming the price policy as well as the importance of researching user perception of the price in forming a price policy for the product. As the development of Croatia's hotel industry (as well as tourism) is based on seasonal business and the booking offer mostly realised via foreign tour operators, price policy did not develop as per strategic behaviour of the market and in harmony with product policies. Using a theoretical example base

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Olena, LABURTSEVA. "MARKETING PRICING POLICY OF RETAIL CHAINS." Herald of Kyiv National University of Trade and Economics 137, no. 3 (2021): 92–107. http://dx.doi.org/10.31617/visnik.knute.2021(137)07.

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Background. The problems of marketing pricing policy in the economic crisis caused by the COVID-19 pandemic are attracting more and more attention. In particular, there is a need for a theoretical generalization of the pricing practice of retail chains. Analysis of recent research and publications has revealed that theproblem of analysis of the practice of formation and implementation of pricing policy by retail chains in Ukraine is not solved. The aim of the article is to form a methodical approach to the analysis of marketing pricing policy of retail chains in the Ukrainian market, determini

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Ratushnyak, Olga, and Larisa Glushenko. "FORMULATION OF THE MARKETING PRICE POLICY OF THE ENTERPRISE TAKING INTO ACCOUNT THE PSYCHOLOGICAL EFFECTS OF PRICE PERCEPTION." Innovation and Sustainability, no. 1 (April 18, 2023): 91–98. http://dx.doi.org/10.31649/ins.2023.1.91.98.

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This study aims to explore the main objectives of marketing price policy and the various pricingstrategies available to achieve these objectives. The research distinguishes between two types ofprices in marketing price policy: basic price, which is seller-oriented, and fair price, which isbuyer-oriented. Additionally, the study differentiates between price policy and pricemanagement policy, with the former involving setting the maximum price for the product and itspositioning, and the latter maintaining actual prices and regulating conditional prices through discounts and price discrimination.

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Tarasovych, Lyudmyla. "Price policy in the marketing system of agricultural enterprises." Management Theory and Studies for Rural Business and Infrastructure Development 36, no. 3 (2014): 672–78. http://dx.doi.org/10.15544/mts.2014.064.

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The aim of the research is to explain the peculiarities and mechanisms of price formation the system of agricultural enterprises’ marketing. Research methods have scientific and analytical comparison, induction and deduction, analysis and synthesis. Place, role, and peculiarities of price policy formation in the system of marketing of agricultural enterprises are explained. Theoretically proven that effective functioning of agricultural enterprises is determined by pricing policy formation which is efficient and corresponds to the market. The pricing policy is considered as a system of actions

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Dragan, Olena, Alina Berher, and Juliya Pustovit. "ESTIMATION OF MARKETING PRICE POLICY EFFICIENCY OF THE ENTERPRISE OF MEAT-PROCESSING INDUSTRY." Management Theory and Studies for Rural Business and Infrastructure Development 40, no. 2 (2018): 175–86. http://dx.doi.org/10.15544/mts.2018.17.

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Price competition among the domestic enterprises of meat processing industry requires the permanent increase of marketing price policy efficiency. The purpose of the research consists in the estimation of marketing price policy efficiency, establishment of its intercommunication with efficiency of activity for further improvement of marketing price policy of the enterprise of meat processing industry. The research’s methods are theoretical and logical generalization, statistical analysis, expert questioning, and matrix. The results of research are the methodical approach to the estimation of m

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Kuzmynchuk, N. "Enterprises' Price Policy as an Element of Marketing Complex in Marketing-Management Systems." Modern Economics 31, no. 1 (2022): 82–89. http://dx.doi.org/10.31521/modecon.v31(2022)-12.

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Abstract. Introduction. Price and pricing is a way to respond quickly and qualitatively to internal and external factors changing. This is why, at the current stage of market economy development, enterprises must constantly improve their price policy framework. Studying ways of price policy’s influencing, such as establishment factors, ways of formation, methods of calculation allow to increase the profit of the enterprise Purpose. The purpose of article is to establish a relevant methodology for creation an enterprises' price policy, with will meet the requirements of marketing-management sys

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Curry, David J., and Peter C. Riesz. "Prices and Price/Quality Relationships: A Longitudinal Analysis." Journal of Marketing 52, no. 1 (1988): 36–51. http://dx.doi.org/10.1177/002224298805200104.

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Though price and quality are recognized as important tactical and strategic variables for a marketing manager, few empirical data are available on the behavior of price or the correspondence between price and quality over time. The authors report results for three hypotheses derived from product life cycle theory, dynamic pricing policy, and economic information theory about price trends, price convergence, and the correspondence between price and quality among brands in 62 durable product forms. Results strongly confirm the hypotheses that prices converge as well as decrease in real terms. Th

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Букало, Надія. "RESEARCH OF MARKETING PRICING OF ENTERPRISE POLICY." Economic journal of Lesya Ukrainka Volyn National University 2, no. 38 (2024): 112–18. http://dx.doi.org/10.29038/2786-4618-2024-02-112-118.

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Abstract. Introduction. The article examines the economic concept of «price», «marketing pricing policy» and its interpretation by various domestic and foreign scientists. The process of the marketing policy of the enterprise's pricing and the use of various concepts of pricing, the choice of which depends on the characteristics of the product or service and the marketing goals of the enterprise, have been studied. Research in relation to a marketing pricing of enterprise policy is actual, as it will allow to decide the row of urgent problems, in particular, establishment of optimal price on p

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Dong, Yan. "Marketing Strategy of Foreign Construction Company in Indonesia." JIIP - Jurnal Ilmiah Ilmu Pendidikan 6, no. 1 (2023): 103–5. http://dx.doi.org/10.54371/jiip.v6i1.1393.

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construction company in Indonesia. This study using qualitative research with participants of PT Pengembangan Industri Logam to make mini model. Mini-model theory was obtained that displays four (4) latent variables that determine the success of marketing strategy. Mini Model Theory which product quality, product price, word of mouth marketing and government policy. Product price and government policy negatively affects marketing strategy. This study result 4 latent variable from data collection which are product quality, product price, word of mouth marketing and government policy. From the c

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Kolomytseva, Olena, Lidiia Vasylchenko, Tetiana Burtseva, Serhii Pepchuk, and Ludmila Denga. "METHODS OF MARKETING RESEARCH OF RETAIL ENTERPRISES PRICING POLICY AND THEIR INFLUENCE ON CONSUMER BEHAVIOR." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 62 (September 27, 2021): 93–100. http://dx.doi.org/10.24025/2306-4420.62.2021.241846.

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The article examines and groups the factors influencing the purchasing behavior of consumers: cultural factors, social, economic, personal, psychological, climatic, marketing, organizational, situational. The impact of the COVID-19 pandemic and related quarantine restrictions on consumer behavior has been identified. The study found that for the optimal choice of an effective pricing strategy, the company needs to understand the relationship between price and consumer purchases, which is determined by the fact that in market relations, the price of goods is set as a result of mutual "pressure"

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Yevtushenko, Natalia, and Natalia Vasilkova. "PRICING POLICY OF AN ENTERPRISE IN CONDITIONS OF INSTABILITY." Economic scope, no. 197 (February 11, 2025): 167–73. https://doi.org/10.30838/ep.197.167-173.

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The article proves the role of price as a complex economic category in enterprise management. It found that it is an essential element of the marketing toolkit. The article considers interrelated indicators that characterize the dynamics of prices on the market from the side of consumers and producers. These include the consumer price index and the producer price index. The indices' analysis (2016-2024) revealed their unstable dynamics. There are also separate periods (2019; 2021) with significant imbalances in the economic law of supply and demand in the goods (services) market and inflationa

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Jensen, Birger Boutrup, Alice Grønhøj, Diana Godt, and Birgitte Gadensgaard. "Our Priceless Youth." Journal of Macromarketing 37, no. 3 (2017): 286–99. http://dx.doi.org/10.1177/0276146717691799.

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Young people’s excessive alcohol consumption is considered a societal problem in many countries, and higher alcohol taxes are often suggested as a possible remedy. Price increases cannot be effective if unnoticed, but little is known about young people’s alcohol price knowledge and sensitivity, as aggregate price sensitivity studies have produced ambiguous results. Applying individual data, this study examines young people’s knowledge of retail alcohol prices using two price memory tests. Results show that the majority holds fairly accurate reference prices, while a large segment intentionally

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BOJNEC, S., and G. PETER. "Vertical market integration and competition : the meat sector in Slovenia." Agricultural and Food Science 14, no. 3 (2008): 236. http://dx.doi.org/10.2137/145960605775013182.

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This paper presents price transmission models explaining the farm-to-retail price spread and degree of competition in the meat marketing chains during the period of economic transition in Slovenia. The meat marketing chains in Slovenia are characterised by relatively large processing and marketing margins, which are expected to decline with market deregulation and integration into the international markets. As results of the economic restructuring and policy reforms, competitive market pressures in a marketing margin determination have increased, inducing pressures for efficiency improvements

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Odiase, Solomon, and Sayed H. Saghaian. "Impact of COVID-19 Pandemic on Vertical Price Transmission in the U.S. Fresh Banana Market." Sustainability 14, no. 10 (2022): 6354. http://dx.doi.org/10.3390/su14106354.

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The U.S. imports about two billion dollars of fresh bananas, accounting for over 99 percent of domestic banana consumption annually. The COVID-19 pandemic disrupted the fresh banana supply chain and caused unexpected price movements along the marketing channel. This research investigated the impact of the COVID-19 pandemic on price adjustments in the U.S. fresh banana market. A Vector Error Correction (VEC) model was employed to evaluate the speeds of price adjustments along the U.S. banana marketing channel at the import and retail levels, and historical decomposition graphs were used to inve

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Букало, Надія. "МАРКЕТИНГОВІ ДОСЛІДЖЕННЯ ВПЛИВУ ЦІНОВОЇ ПОЛІТИКИ НА ПОВЕДІНКУ СПОЖИВАЧІВ". Economic journal of Lesya Ukrainka Volyn National University 3, № 39 (2024): 142–48. http://dx.doi.org/10.29038/2786-4618-2024-03-142-148.

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Abstract Introduction. Economic terms "marketing pricing policy" are considered in the article, "behavior of consumers", interpretation different foreign and home scientists, it is given their description. The role of marketing pricing policy is investigational for companies and consumers of products or services. It is considered types of consumer behavior and their reaction on a price. The purpose of the article. Research of approaches in relation to determination of concept "marketing pricing policy" their value and terms of pricing, consideration of term "behavior of consumers", research of

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Kalinichenko, Olena. "PRICE AND ITS ROLE IN THE MARKETING MIX." Economics. Management. Innovations, no. 2(35) (December 9, 2024): 53–65. https://doi.org/10.35433/issn2410-3748-2024-2(35)-4.

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The article considers the main objectives of marketing pricing policy. It is found that by properly developing marketing pricing policy, companies can form their strategic direction, establish relationships with consumers and improve the conditions for the sale of goods, which is an important part of the marketing-mix complex in the marketing management system. Price in the market economy is of key importance, because it is not only a means of exchange, but also an important mechanism affecting the production, distribution, exchange and consumption of goods and services. In the article on the

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Schäfter, U., and M. T. Roper. "Aspects of Price Policy, Product Policy and Costs in a Recession." European Journal of Marketing 19, no. 1 (1985): 12–19. http://dx.doi.org/10.1108/eum0000000004764.

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Panchenko, Mariia, and Anna Strenkovska. "Management of price policy in the enterprise." Marketing and Digital Technologies 6, no. 4 (2022): 99–108. http://dx.doi.org/10.15276/mdt.6.4.2022.9.

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The aim of the article. The purpose of the article is to highlight the theoretical aspects of price policy management at the enterprise in modern business conditions. The results of the analyses. The article is devoted to the study of price policy trends based on the use of a marketing approach, taking into account a comprehensive analysis of the enterprise's activity and modern trends of world experience in studying the conditions and factors of price policy. The work summarizes the initial elements of the development of the company's pricing policy. The main stages of the price policy manage

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ARAKELOVA, INNA, NATALIIA SHULPINA, VALENTYNA TOKAREVA, et al. "RESEARCH AND MANAGEMENT OF THE PRICE POLICY IN THE FIELD OF MARKETING SERVICES OF THE ENTERPRISE USING MODERN INFORMATION TECHNOLOGIES IN THE CONDITIONS OF SUSTAINABLE DEVELOPMENT." AD ALTA: 14/01-XL. 14, no. 1 (2024): 240–44. http://dx.doi.org/10.33543/j.140140.240244.

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The article determines that in modern conditions of a competitive market environment, effective management of price policy is a crucial aspect of strategic marketing of enterprises. Modern approaches to pricing management in marketing services using modern information technologies are considered. Data analysis, price modelling tools, and automated management systems are essential to optimise pricing strategies effectively. The importance of considering demand, the competitive situation on the market and the total cost of services when setting prices by the enterprise is proven. The influence o

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LİV, CEMİL. "AN EVALUATION OF STANDARDIZATION POLICY OF AKHISM IN THE MANNER OF ISLAMIC LAW." Türk Kültürü ve HACI BEKTAŞ VELİ Araştırma Dergisi 105 (March 29, 2023): 215–31. http://dx.doi.org/10.34189/hbv.105.009.

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Akhism was a vital system that not only developed the social, cultural, and political but also was one of the most essential mechanisms of the commercial environment of the 13th century. Akhism contributed the social welfare, market stability, and market security.One of the most visible characteristics of Akhisim was seen that it successfully integrated the financial ethic with all types of commercial affairs. In this study, two basics of the standardization policy including quality of product and price stability that the system mostly improved among the financial ethic were examined in the fı

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Savage, Philip, Sarah Mahmoud, Yogin Patel, and Hagop Kantarjian. "Cancer Drugs: An International Comparison of Postlicensing Price Inflation." Journal of Oncology Practice 13, no. 6 (2017): e538-e542. http://dx.doi.org/10.1200/jop.2016.014431.

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Purpose: The cost of cancer drugs forms a rising proportion of health care budgets worldwide. A number of studies have examined international comparisons of initial cost, but there is little work on postlicensing price increases. To examine this, we compared cancer drug prices at initial sale and subsequent price inflation in the United States and United Kingdom and also reviewed relevant price control mechanisms. Methods: The 10 top-selling cancer drugs were selected, and their prices at initial launch and in 2015 were compared. Standard nondiscounted prices were obtained from the relevant an

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Chukurna, E. "Assessment of logistics costs pricing policy machine–building enterprises of Ukraine in the conditions of globalization." Bulletin of Science and Practice 270, no. 9(10) (2016): 119–33. https://doi.org/10.5281/zenodo.154319.

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The article considers the estimation of influence of logistics costs in the pricing policy of machine–building enterprises in the conditions of globalization. It is concluded that the pricing policy of the machine–building enterprises based on cost method of setting the price, the structure of which the highest influence prime cost administrative costs and marketing costs. The high level of influence on the structure of industrial stocks cost of machine–building enterprises. It was determined that the machine–building enterprises in the formation of prices and costs are taken into account, as

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Fatima K. Z and R. T. Al-Wasiti. "ANALYSIS OF THE IMPACT OF AGRICULTURAL POLICY ON MARKETING THE RICE CROP IN IRAQ FOR THE PERIOD (2000 - 2020)." IRAQI JOURNAL OF AGRICULTURAL SCIENCES 54, no. 4 (2023): 1026–39. http://dx.doi.org/10.36103/ijas.v54i4.1791.

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This research aims to study and analyze the impact of agricultural policy on marketing the rice crop in Iraq for the period 2000-2020 and to identify the actual contribution of agricultural policy and its positive role, regression analysis was used by OLS method to measure the impact of agricultural marketing policy in Iraq for the period 2000-2020, and it is necessary to increase the marketed quantities in a way that helps move the price According to the supply and demand of the marketed quantities, which increases the impact of the marketed quantities on the price while reducing the governme

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Krylov, Sergey. "Company Dividend Policy Models: Neutral Approach." New Challenges in Accounting and Finance 3 (August 2020): 40–52. http://dx.doi.org/10.32038/ncaf.2020.03.04.

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The article treats a concept of the formalized modeling of the dividend policy scores and company marketing performance scores derived (stock market position) within neutral dividend policy implementation approach conditions as an instrument of the scores analysis and forecasting. The methodology of the research consists of the Dividend Irrelevance theory, Dividend Policy Significance theory and sustainable company development concept. It has been stated that a formalized approach of the dividend policy implementation presumes a construction of the basic relevant scores models characterizing t

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Krylov, Sergey. "Company Dividend Policy Modeling: Neutral Approach." International Journal of Financial Research 12, no. 1 (2020): 50. http://dx.doi.org/10.5430/ijfr.v12n1p50.

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The article treats a concept of the formalized modeling of the dividend policy scores and company marketing performance scores derived (stock market position) within neutral dividend policy implementation approach conditions as an instrument of the scores analysis and forecasting. The methodology of the research consists of the Dividend Irrelevance theory, Dividend Policy Significance theory and sustainable company development concept. It has been stated that a formalized approach of the dividend policy implementation presumes a construction of the basic relevent scores models characterizing t

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White, Fred C. "Student Learning on a Multistage Market Simulation." Agricultural and Resource Economics Review 27, no. 2 (1998): 252–57. http://dx.doi.org/10.1017/s1068280500006560.

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Simulations are widely used to teach economic principles and to provide students experience in decision making. This paper describes and evaluates a simulation exercise that helps students understand public policy impacts in a multistage market. Student teams of producers, marketers, and processors use information on costs and demand in negotiations to determine prices and quantities. Selected public policies such as marketing orders with price discrimination are implemented and analyzed. The simulation exercise improved student understanding of marketing orders and policy impacts on prices, q

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Chukurna, Olena P. "Tools of Ecological Marketing in the Price Policy of the Enterprise in the Conditions of Sustainable Development." Business Inform 2, no. 541 (2023): 263–70. http://dx.doi.org/10.32983/2222-4459-2023-2-263-270.

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The article substantiates the relevance of taking into account ecological marketing solutions in the price policy of the enterprise in the conditions of sustainable development. Sustainable development involves focusing on the ecological factor as one of the key aspects of the strategy of sustainable development of enterprises. In this context, the marketing decisions in the part of the price strategy of the enterprise become relevant, since it is the price factor that is the most influential in creating additional value. The purpose of the article is to study the influence of factors of ecolo

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Rusudan Kutateladze, Rusudan Kutateladze, and Lia Motskobili Lia Motskobili. "Discount and Its Place in the Pricing Policy of the Enterprise." Economics 105, no. 4-5 (2022): 09–20. http://dx.doi.org/10.36962/ecs105/4-5/2022-09.

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The article is dedicated to the pricing policy of the enterprise and its characteristic features. The authors believe that pricing policy is the activity of the management of an organization or enterprise to set, maintain and change the prices of goods for sale, which are aimed at achieving the goals and objectives of the company. The authors believe that when determining the price of certain products, it is necessary to take into account a number of factors in the marketing strategy of the enterprise, and among these factors, they consider the pricing policy to be the most important. In the s

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Yami, Mesay, Ferdi Meyer, and Rashid Hassan. "Should traders be blamed for soaring food prices in Ethiopia? Evidence from wholesale maize markets." International Food and Agribusiness Management Review 23, no. 1 (2020): 19–33. http://dx.doi.org/10.22434/ifamr2019.0140.

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The prevalence of imperfect price transmission in the agricultural food markets continues to be an important policy concern for most countries in Africa. Motivated by the coexistence of soaring food prices and high domestic food production, this article investigates the performance of wholesale white maize markets in Ethiopia during the post-agricultural market liberalization period. The presence of price manipulation in the grain market structure has important welfare implications as it impedes the full transmission of price reductions and increases among marketing intermediaries. Results ind

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Iyengar, Renganthan. "PHARMACEUTICAL PRICING POLICY AND CONTROL– INDIAN PERSPECTIVE." Asian Journal of Pharmaceutical and Clinical Research 9, no. 6 (2016): 305. http://dx.doi.org/10.22159/ajpcr.2016.v9i6.14461.

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ABSTRACTPharmaceutical sector is playing a vital role towards the wellness of the people and economic development of India. The innovation, development, production and marketing of medicines are accountable to pharmaceutical industry. Drugs and pharmaceuticals, healthcare delivery, medical devices among others come under the purview of healthcare sector. It is the duty of the Government to ensure the availability of the lifesaving drugs at reasonable prices by means of considering the interest of both the producers and the buyers. In order to safeguard the public health, National Pharmaceutica

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Alimin, Alimin, and Supiani Supiani. "Study of Product and Price Management in Marketing Moringa Tea." Jurnal Nasional Manajemen Pemasaran & SDM 5, no. 1 (2024): 72–83. http://dx.doi.org/10.47747/jnmpsdm.v5i1.1715.

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U.D. Wuna Barakati is the only Moringa tea producer in Muna Regency. To respond to the increasing competition in the Moringa leaf processed beverage business, this company should completely implement a complete marketing mix strategy and appropriate marketing of its Moringa tea product. However, in the meantime, it seems to have relatively neglected the product mix and price mix strategies. This research examines product and price management in marketing Moringa tea at U.D. Wuna Barakati. Product management refers to implementing a product mix strategy, while price management refers to impleme

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Dudar, Volodymyr. "Building pricing strategies for enterprises of the organic sector with a view to pursue marketing goals." Herald of Ternopil National Economic University, no. 2(88) (June 6, 2018): 45–54. http://dx.doi.org/10.35774/visnyk2018.02.045.

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The paper reveals the essence of price in the market system and the role of pricing / marketing strategies in organic agricultural production. It is pointed out that a price is a key measure of social spending, because it manages the economy through the redistribution of values between economic entities. It is also noted that the dynamics of price movements in the organic sector relates to changes in quality and volume of production, promotion on the market, consumer solvency, product-consumption level, inventory levels and the overall economic situation of enterprises. The research paper pres

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Juliaviani, Noratun, Sahara Sahara, and Ratna Winandi Asmarantaka. "BIAYA TRANSAKSI DAN PEMILIHAN SALURAN PEMASARAN KOPI ARABIKA GAYO: STUDI EMPIRIS DI PROVINSI ACEH." JSEP (Journal of Social and Agricultural Economics) 15, no. 1 (2022): 33. http://dx.doi.org/10.19184/jsep.v15i1.30500.

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This study aims to analyze the effect of transaction costs on the selection of marketing channels by Gayo Arabica coffee farmers in the Central Aceh and Bener Meriah districts. This study uses a transaction cost economics approach (TCE) to explain the choice between cooperatives collectors and exporters' traders. Identification of transaction cost variables that affect marketing channel selection by farmers in Aceh Tengah and Bener Meriah districts using the probit model with E-Views 7.0 software. The results show that the transaction costs that affect the farmers’ decision in choosing marketi

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Sayaka, Bambang, and Setyo Adhie. "Stabilisasi Harga Pangan Nonberas di Malaysia." Forum penelitian Agro Ekonomi 34, no. 1 (2016): 71. http://dx.doi.org/10.21082/fae.v34n1.2016.71-86.

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<strong>English</strong><br />Malaysian Government applies policy on non-rice price stabilization through farmers’ product purchase, incentives for farmers, and retail price control. This paper aims (i) to review Malaysia’s policy on food production; (ii) to assess price control and farmers’ protection policy; and (iii) to learn a lesson from Malaysia’s success in stabilizing strategic goods prices. Ministry of Domestic Trade, Co-operatives and Consumerism (MDTCC) controls strategic goods price established by Malaysian Government. Federal Agricultural Marketing Agency (FAMA)

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Mariyah, Mariyah, Juraemi Juraemi, and Rita Mariati. "ANALYSIS OF MARKET INTEGRATION AND PRICE TRANSMISSION OF RICE IN EAST KALIMANTAN." Sosiohumaniora 26, no. 3 (2025): 430–38. https://doi.org/10.24198/sosiohumaniora.v26i3.53418.

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Market integration and transmission elasticity are indicators of achieving marketing efficiency. Marketing rice as a staple food commodity is important for economic purposes. The objective research was to identify trends in rice prices at the producer and the retailer, to determine market integration, and the elasticity of rice transmission. The research was conducted in East Kalimantan Province. This study used secondary data. The secondary data used are weekly series data of January-December 2023, from The National Strategic Food Price Information Center, Bank Indonesia. Data obtained by Ban

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Nthiga, Kelvin Murimi, Samuel Njiri Ndirangu, and Hezron Nyarindo Isaboke. "Exploring Factors Influencing Market Engagement and Marketing Channel Selection among Smallholder Macadamia Farmers in Embu West Sub County, Kenya." Journal of Global Innovations in Agricultural Sciences 12, no. 2 (2024): 333–39. http://dx.doi.org/10.22194/jgias/24.1274.

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This study delves into market participation and marketing channel preferences among smallholder Macadamia farmers in Embu West Sub County, Kenya. Employing a stratified multistage sampling procedure and multinomial logit regression analysis, the research reveals that despite offering lower prices, brokers remain the favored marketing channel. Several factors, including age, farming experience, consideration of macadamia quality, information flow, farm size, distance to market, payment period, and education level, significantly influence farmers' channel choice. The findings underscore the impo

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HRINCHENKO, Y. L., I. V. ROBUL, and L. M. ZALUBINSKA. "DEVELOPMENT OF PRICE STRATEGIES TO SUPPORT BRAND POSITIONING: STRATEGIC ISSUES FOR MARKETING POLICIES." Economic innovations 20, no. 4(69) (2018): 44–54. http://dx.doi.org/10.31520/ei.2018.20.4(69).44-54.

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Topicality. Marketing policies become more sophisticated and more focused nowadays. On many consumer markets there is a trend for differentiating and branding products as a response to defragmentation of the market. Brand is no more just a promotion tool; it shapes the company-customer relations for a long period. Brand is a concept completely based on understanding customer needs and evaluating related values. Meanwhile pricing policy remains a conservative part of marketing, which relies mostly on internal factors. Brand requires a careful positioning and price has to follow. Transforming th

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OLIINYK, Ihor. "THE PRICE STRATEGY DEVELOPMENT IN THE MARKETING SYSTEM OF A MECHANICAL ENGINEERING COMPANY." Scientific Bulletin of Flight Academy. Section: Economics, Management and Law 7 (2022): 86–93. http://dx.doi.org/10.33251/2707-8620-2022-7-86-93.

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Abstract. Objective. The research problem for this study is to analyze the mechanism of the price strategy development of a mechanical engineering company in a competitive environment. To achieve the goal, it is necessary to generalize theoretical approaches to determining the strategic direction of the company's price policy and analyze the main factors of the market situation in the field of domestic mechanical engineering. Methods. The issues of evolution and analysis of the strategic direction of the price policy of a mechanical engineering company were analyzed in the works of such resear

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Iacocca, Kathleen, James Sawhill, and Yao Zhao. "Why brand drugs priced higher than generic equivalents." International Journal of Pharmaceutical and Healthcare Marketing 9, no. 1 (2015): 3–19. http://dx.doi.org/10.1108/ijphm-01-2014-0005.

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Purpose – This paper aims to investigate why brand-name drugs are priced higher than their generic equivalents in the US market. The authors hypothesize that some consumers have a preference for brand names, which outweighs the cost savings realized by switching to generics. Consumers may prefer a brand drug because the brand may have a higher perceived quality due to advertising and other promotional activities. Additionally, individuals are habitual in their consumption of prescription drugs, which leads to continued use of the brand in the face of generic competition. Design/methodology/app

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Zhang, Yuxiang, Deqing Tan, and Zhi Liu. "Leasing or Selling? Durable Goods Manufacturer Marketing Model Selection under a Mixed Carbon Trading-and-Tax Policy Scenario." International Journal of Environmental Research and Public Health 16, no. 2 (2019): 251. http://dx.doi.org/10.3390/ijerph16020251.

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Many carbon reduction policies have been implemented to reduce carbon dioxide in the manufacturing process of products. However, many products emit more carbon dioxide in the consumption process. From the consumer’s utility perspective, this paper firstly analyses the manufacturing and marketing model selection decisions of a monopoly manufacturer under the mixed carbon policy, and then a win-win result that can encourage the manufacturer to choose the marketing model with lower carbon emissions while at the same time obtaining the optimal profit is discussed. The results show that the product

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Tanjuakio, Rudolfo V., Conrado M. Gempesaw, and G. Joachim Elterich. "An Optimal Control Framework for Inter-regional Dairy Policy Analysis." Journal of Agricultural and Applied Economics 24, no. 2 (1992): 137–47. http://dx.doi.org/10.1017/s0081305200018458.

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AbstractAn eleven-region stochastic coefficient econometric model was estimated and used in an optimal control framework to evaluate the effectiveness of the dairy price support program and marketing orders in reducing and stabilizing government purchases of dairy products. The results showed significant pressure on the reduction of the support price both in the presence and absence of Class I differentials. The optimal control model also showed that the drop in price support levels did not dramatically alter the regional distribution of milk production.

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Trojanowski, Tomasz. "Culture of Marketing Actions of a Company in the Area of Sustainable Marketing Mix." Journal of Intercultural Management 6, no. 4-2 (2014): 67–74. http://dx.doi.org/10.2478/joim-2014-0057.

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Abstract The article focuses on the essence and importance of a sustainable marketing mix in business enterprises. In the first chapter the concept of this work the concept of sustainable product is brought closer. The characteristics of a sustainable product are presented. The further part of the article describes the prices of the products in terms of sustainability. Inter alia, the impact of the use of sustainable corporate policy on the price level of products is indicated. The third chapter addresses the issues of sustainable products distribution including the description of sustainable

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Putri, Nadya, Raden Hanung Ismono, and Ktut Murniati. "EFEKTIVITAS KEBIJAKAN HARGA ECERAN TERTINGGI (HET) DAN RANTAI PASOK BERAS MEDIUM DI PROVINSI LAMPUNG." Jurnal Ilmu-Ilmu Agribisnis 8, no. 2 (2020): 318. http://dx.doi.org/10.23960/jiia.v8i2.4071.

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Indonesia is a country that consumes and produces rice, so rice is a primary need in Indonesia. The government stipulates the highest retail price (HET) of rice policy to maintain the stability of rice price. The purposes of this study are to fin out the effectiveness of rice HET policy in Lampung Province, to analyze the impacts of thepolicy stipulation, and to find out the difference between medium rice supply chains before and after the HET Policy. This research uses quantitative and qualitative descriptive method. Data collection techniques used were interviews using questionnaires and als

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CHEREP, Оleksandr, and А. KOTSERUBA. "MARKETING PRICING IN A FREE MARKET." Herald of Khmelnytskyi National University 292, no. 2 (2021): 140–44. http://dx.doi.org/10.31891/2307-5740-2021-292-2-23.

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The problems related to shaping a company’s pricing policy are the object of research conducted by the scholars in the fields of economics, management, marketing, entrepreneurship, finance, and accounting. This determines the multivariance of the approaches to interpreting the concept of “pricing policy”, determining the main stages of shaping the pricing policy and their content. The place of the marketing pricing policy in the company’s development policy and its relationship with other policies are established. The types of the company’s pricing policy are defined. In the process of systema

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Ike, Pius Chinwuba. "Structure, Causality and Price Transmission Tests in Marketing of Irvingia Seed (Ogbono) in Enugu State, Nigeria." Agricultura Tropica et Subtropica 47, no. 1 (2014): 29–35. http://dx.doi.org/10.2478/ats-2014-0004.

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Abstract This study examined the marketing of Irvingia seeds (ogbono) in Enugu state, Nigeria, especially as it concerns margins, structure and causality as well as price transmission tests. Primary data were collected from 180 respondents composed of 36 producers, 54 wholesalers and 90 retailers. Data were analysed with descriptive and inferential statistical tools including the Gini coefficient. Irvingia seed marketing margins were generally high, apparently due to poor socioeconomic environments of the actors. The margins were, however, on the average, lower than the producer’s share of the

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Drozdovich, L. I. "INNOVATIVE MARKETING CONCEPTS WITHIN THE DIGITAL ECONOMY." BULLETIN OF THE INSTITUTE OF ECONOMICS OF NAS OF BELARUS, no. 3 (December 27, 2021): 44–54. http://dx.doi.org/10.47612/2789-5122-2021-3-44-54.

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The article examines the main trends in the development of modern marketing concepts, due to the digitalization of consumer behavior, identifies approaches to the concepts of "foresight of marketing technologies", "interaction marketing", "systemic-reflexive marketing" due to the use of digital communications. The features of the formation of the product and price policy in the framework of the marketing activities of the enterprise are considered.

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Dittmann, Iwona. "Setting Offer Prices by Housing Developers - Selected Issues in the Light of Literature Review." Real Estate Management and Valuation 22, no. 4 (2015): 17–26. http://dx.doi.org/10.2478/remav-2014-0033.

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Abstract This paper deals with selected theoretical issues pertaining to the setting of asking prices by housing developers. Determinants of the buyer’s and seller’s reservation prices have been identified. The advantages and disadvantages, in terms of behavioral economics, of the pricing strategies practiced by housing developers have been indicated. The strategy based on fixing an asking price roughly equal to the estimated market value of the property was compared with the strategy based on offering an inflated asking price (with the assumption of price negotiations). A second comparison co

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Tien, Dr Nguyen Hoang, Dr Nguyen Thanh Long, and Dang Thi Phuong Chi. "Price policy in international marketing comparative analysis between Samsung and Apple." International Journal of Research in Marketing Management and Sales 1, no. 2 (2019): 144–47. http://dx.doi.org/10.33545/26633329.2019.v1.i2b.29.

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Rodwin, Marc A., and Sara Gerke. "German Pharmaceutical Pricing: Lessons for the United States." International Journal of Health Services 52, no. 1 (2021): 146–58. http://dx.doi.org/10.1177/00207314211040948.

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To control pharmaceutical spending and improve access, the United States could adopt strategies similar to those introduced in Germany by the 2011 German Pharmaceutical Market Reorganization Act. In Germany, manufacturers sell new drugs immediately upon receiving marketing approval. During the first year, the German Federal Joint Committee assesses new drugs to determine their added medical benefit. It assigns them a score indicating their added benefit. New drugs comparable to drugs in a reference price group are assigned to that group and receive the same reimbursement, unless they are thera

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Mogilevska, Olga, Anna Slobodyanyk, and Olga Danilevska-Zhugunisova. "KEY ASPECTS OF PRICING AS AN ELEMENT OF ENTERPRISE MARKETING POLICY." Economic Analysis, no. 32(2) (2022): 140–45. http://dx.doi.org/10.35774/econa2022.02.140.

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Introduction. The article examines the main key aspects of product pricing, which is the main element of marketing policy of the enterprise. The authors emphasize that pricing for the products of the processing plant is one of the important ways to use economic laws for further development of production. The main goals of the pricing policy at the enterprise are outlined, which include: maximization of the enterprise profit; ensuring the survival of the enterprise in market conditions; maintenance of the market segment in which the company operates. It is proved that raising the price of produ

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