Relevant bibliographies by topics / Marketing pricing policy

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing pricing policy'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Marketing pricing policy.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Marketing pricing policy"

1

Букало, Надія. "RESEARCH OF MARKETING PRICING OF ENTERPRISE POLICY." Economic journal of Lesya Ukrainka Volyn National University 2, no. 38 (2024): 112–18. http://dx.doi.org/10.29038/2786-4618-2024-02-112-118.

Full text
Abstract:
Abstract. Introduction. The article examines the economic concept of «price», «marketing pricing policy» and its interpretation by various domestic and foreign scientists. The process of the marketing policy of the enterprise's pricing and the use of various concepts of pricing, the choice of which depends on the characteristics of the product or service and the marketing goals of the enterprise, have been studied. Research in relation to a marketing pricing of enterprise policy is actual, as it will allow to decide the row of urgent problems, in particular, establishment of optimal price on p
APA, Harvard, Vancouver, ISO, and other styles
2

CHEREP, Оleksandr, and А. KOTSERUBA. "MARKETING PRICING IN A FREE MARKET." Herald of Khmelnytskyi National University 292, no. 2 (2021): 140–44. http://dx.doi.org/10.31891/2307-5740-2021-292-2-23.

Full text
Abstract:
The problems related to shaping a company’s pricing policy are the object of research conducted by the scholars in the fields of economics, management, marketing, entrepreneurship, finance, and accounting. This determines the multivariance of the approaches to interpreting the concept of “pricing policy”, determining the main stages of shaping the pricing policy and their content. The place of the marketing pricing policy in the company’s development policy and its relationship with other policies are established. The types of the company’s pricing policy are defined. In the process of systema
APA, Harvard, Vancouver, ISO, and other styles
3

Olena, LABURTSEVA. "MARKETING PRICING POLICY OF RETAIL CHAINS." Herald of Kyiv National University of Trade and Economics 137, no. 3 (2021): 92–107. http://dx.doi.org/10.31617/visnik.knute.2021(137)07.

Full text
Abstract:
Background. The problems of marketing pricing policy in the economic crisis caused by the COVID-19 pandemic are attracting more and more attention. In particular, there is a need for a theoretical generalization of the pricing practice of retail chains. Analysis of recent research and publications has revealed that theproblem of analysis of the practice of formation and implementation of pricing policy by retail chains in Ukraine is not solved. The aim of the article is to form a methodical approach to the analysis of marketing pricing policy of retail chains in the Ukrainian market, determini
APA, Harvard, Vancouver, ISO, and other styles
4

Fekete, (Bude) Adriana-Georgiana-Eliana. "Marketing Policy of S.C. OPTIROX S.R.L." BRAND. Broad Research in Accounting, Negotiation, and Distribution 13, no. 1 (2025): 25–29. https://doi.org/10.70594/brand/13.1/3.

Full text
Abstract:
<strong>Abstract</strong> This study explores the marketing strategies of S.C. OPTIROX S.R.L., focusing on product policy, pricing strategies, and a comprehensive market study. By analysing customer behaviour and satisfaction levels, the research highlights the company&rsquo;s strong market presence and strategic positioning. The study integrates insights from industry experts (Kotler, 1991; McCarthy, 1960; Vernette, 1992) to emphasize the importance of effective pricing and branding in retail optics. The findings provide a foundation for OPTIROX's continued growth through customer engagement,
APA, Harvard, Vancouver, ISO, and other styles
5

Fekete, Adriana-Georgiana-Eliana. "Marketing Policy of S.C. OPTIROX S.R.L." BRAND. Broad Research in Accounting, Negotiation, and Distribution 13, no. 1 (2022): 25. https://doi.org/10.70594/brand/13.1/3.

Full text
Abstract:
&lt;span id="docs-internal-guid-b4f8fef9-7fff-30e3-0740-0e11a1709537"&gt;&lt;span&gt;This study explores the marketing strategies of S.C. OPTIROX S.R.L., focusing on product policy, pricing strategies, and a comprehensive market study. By analysing customer behaviour and satisfaction levels, the research highlights the company’s strong market presence and strategic positioning. The study integrates insights from industry experts (Kotler, 1991; McCarthy, 1960; Vernette, 1992) to emphasize the importance of effective pricing and branding in retail optics. The findings provide a foundation for OP
APA, Harvard, Vancouver, ISO, and other styles
6

Haraldsson, Ingemar. "Agricultural Marketing Strategy and Pricing Policy." Agricultural Economics 3, no. 2 (1989): 166–68. http://dx.doi.org/10.1111/j.1574-0862.1989.tb00081.x.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Tarasovych, Lyudmyla. "Price policy in the marketing system of agricultural enterprises." Management Theory and Studies for Rural Business and Infrastructure Development 36, no. 3 (2014): 672–78. http://dx.doi.org/10.15544/mts.2014.064.

Full text
Abstract:
The aim of the research is to explain the peculiarities and mechanisms of price formation the system of agricultural enterprises’ marketing. Research methods have scientific and analytical comparison, induction and deduction, analysis and synthesis. Place, role, and peculiarities of price policy formation in the system of marketing of agricultural enterprises are explained. Theoretically proven that effective functioning of agricultural enterprises is determined by pricing policy formation which is efficient and corresponds to the market. The pricing policy is considered as a system of actions
APA, Harvard, Vancouver, ISO, and other styles
8

Suchard, Hazel T. "Understanding marketing and marketing policies in international markets." South African Journal of Business Management 16, no. 1 (1985): 49–53. http://dx.doi.org/10.4102/sajbm.v16i1.1073.

Full text
Abstract:
Marketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages in development and discusses the implications for product policy, pricing policy, promotion policy, and distribution policy. The impact of other economic factors, cultural forces, political and legal forces are also discussed. The authoress concludes by referring to rural versus urban distribution and its influence on international marketing.
APA, Harvard, Vancouver, ISO, and other styles
9

Kuzmynchuk, N. "Enterprises' Price Policy as an Element of Marketing Complex in Marketing-Management Systems." Modern Economics 31, no. 1 (2022): 82–89. http://dx.doi.org/10.31521/modecon.v31(2022)-12.

Full text
Abstract:
Abstract. Introduction. Price and pricing is a way to respond quickly and qualitatively to internal and external factors changing. This is why, at the current stage of market economy development, enterprises must constantly improve their price policy framework. Studying ways of price policy’s influencing, such as establishment factors, ways of formation, methods of calculation allow to increase the profit of the enterprise Purpose. The purpose of article is to establish a relevant methodology for creation an enterprises' price policy, with will meet the requirements of marketing-management sys
APA, Harvard, Vancouver, ISO, and other styles
10

Mogilevska, Olga, Anna Slobodyanyk, and Olga Danilevska-Zhugunisova. "KEY ASPECTS OF PRICING AS AN ELEMENT OF ENTERPRISE MARKETING POLICY." Economic Analysis, no. 32(2) (2022): 140–45. http://dx.doi.org/10.35774/econa2022.02.140.

Full text
Abstract:
Introduction. The article examines the main key aspects of product pricing, which is the main element of marketing policy of the enterprise. The authors emphasize that pricing for the products of the processing plant is one of the important ways to use economic laws for further development of production. The main goals of the pricing policy at the enterprise are outlined, which include: maximization of the enterprise profit; ensuring the survival of the enterprise in market conditions; maintenance of the market segment in which the company operates. It is proved that raising the price of produ
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Marketing pricing policy"

1

Baker, Bradley James. "Pricing Participant Sport: The Pricing Development Process in Long-Distance Running Events." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/423748.

Full text
Abstract:
Tourism and Sport<br>D.B.A.<br>The current research investigates pricing practices and consumer behavior in long-distance running events. Two studies address (1) current practices in pricing and registration policies for long-distance running events, and (2) factors that influence the decision-making process by which event organizers develop, adopt, and implement particular pricing policies. Study One involves a descriptive census of policies currently in use for a comprehensive list of running events in the United States that include races at the full or half marathon distance. Study Two adop
APA, Harvard, Vancouver, ISO, and other styles
2

Сагер, Людмила Юріївна, Людмила Юрьевна Сагер, Liudmyla Yuriivna Saher та І. В. Бондаренко. "Дослідження основних аспектів маркетингової цінової політики підприємства". Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/32607.

Full text
Abstract:
Ціна – це головна і універсальна форма зв’язку товаровиробника і ринку. Вона робить можливою купівлю-продаж товару, а отже, й саме економічне існування виробника товару. Можливості реалізації практично всіх економічних інтересів у кінцевому рахунку визначаються рівнем ціни, за якою продається і купується товар. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/32607
APA, Harvard, Vancouver, ISO, and other styles
3

Волошина, Д. О. "Міжнародні аспекти маркетингового ціноутворення (на прикладі ринку мобільних пристроїв)". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/64587.

Full text
Abstract:
Політика ціноутворення важлива складова діяльності будь-якої фірми як на внутрішньому, так і на світовому ринках. В останньому випадку фірма стикається з новими різними проблемами, пов'язаними з особливостями міжнародного ціноутворення. Сучасні світові ринки характеризуються високим ступенем конкуренції та вимагають від компаній, які прагнуть бути конкурентоздатними прийняття активних та зважених маркетингових рішень, зокрема і в галузі цінової політики.
APA, Harvard, Vancouver, ISO, and other styles
4

Герез, А. Є. "Формування системи управління маркетинговою діяльністю підприємства (на матеріалах Фермерського госпораства «Хутірське»)". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25178.

Full text
Abstract:
Герез, А. Є. Формування системи управління маркетинговою діяльністю підприємства (на матеріалах Фермерського госпораства «Хутірське») : випускна кваліфікаційна робота : 075 "Маркетинг" / А. Є. Герез ; керівник роботи Л. В. Бабаченко ; НУ "Чернігівська політехніка", маркетингу, PR-технологій та логістики . – Чернігів, 2021. – 123 с.<br>У роботі обгрунтовано теоретико-методичні та практичні засади формування системи управління маркетинговою діяльністю підприємства. У першому розділі визначено поняття та розкрито принципи та підходи управління маркетинговою діяльністю підприємства; розглянуто п
APA, Harvard, Vancouver, ISO, and other styles
5

Ілляшенко, Наталія Сергіївна, Наталия Сергеевна Ильяшенко, Nataliia Serhiivna Illiashenko, Марина Ігорівна Мінько, Марина Игоревна Минько та Maryna Ihorivna Minko. "Напрямки розвитку фармацевтичного маркетингу в Україні". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/17037.

Full text
Abstract:
В умовах ринкового господарювання фармацевтична галузь входить в п’ятірку найбільш прибуткових галузей світової економіки. При цьому фармацевтичний ринок України відноситься до тих, що розвиваються і українські компанії поки що займаються малобюджетним маркетингом. Запропоновано напрямки розвитку фармацевтичного маркетингу у розрізі його комплексу. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/17037
APA, Harvard, Vancouver, ISO, and other styles
6

Столяр, Ю. В. "Удосконалення маркетингової політики туристичних підприємств (на прикладі туристичного агентства «Поїхали з нами»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Stolyar.pdf.

Full text
Abstract:
Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти інноваційної діяльності у сфері туристичного маркетингу на підприємстві. Висвітлено сутність та типи інноваційної діяльності в процесі ринкового просування туристичних продуктів. Досліджено існуючі методики планування та бюджетування маркетингової діяльності суб’єктів туристичного бізнесу, аналізує чинники ефективності політики підприємства у цій сфері. Проведено комплексний аналіз фінансово-господарською діяльності та маркетингової діяльності туристичног
APA, Harvard, Vancouver, ISO, and other styles
7

Охріменко, К. В. "Напрями удосконалення маркетингової політики підприємства в умовах загострення конкуренції". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25374.

Full text
Abstract:
Охріменко, К. В. Напрями удосконалення маркетингової політики підприємства в умовах загострення конкуренції : випускна кваліфікаційна робота : 073 «Менеджмент» / К. В. Охріменко ; керівник роботи О. С. Лашук ; НУ "Чернігівська політехніка", кафедра публічного управління та менеджменту організацій. – Чернігів, 2021. – 85 с.<br>Об’єктом дослідження є процес вдосконалення маркетингової діяльності Чернігівського відділення ПАТ КБ «Приватбанк» в умовах загострення конкуренції. Предметом дослідження є теоретичні положення та прикладні аспекти вдосконалення маркетингової діяльності Чернігівського ві
APA, Harvard, Vancouver, ISO, and other styles
8

Costa, José Miguel Freitas da Rocha e. "A reorganização da farmácia comunitária face à nova realidade económica." Master's thesis, [s.n.], 2014. http://hdl.handle.net/10284/4431.

Full text
Abstract:
Projeto de Pós-Graduação/Dissertação apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências Farmacêuticas<br>O agravamento da situação económica que Portugal tem sofrido nos últimos anos tem levado os sucessivos governos a implementar medidas de contenção da despesa nos diferentes setores que compõem o Estado. O setor da saúde não é exceção, tendo-se verificado sucessivos cortes nos últimos anos. Ao nível da farmácia comunitária, a realidade tem-se alterado profundamente. As sucessivas alterações legislativas que têm sido aprovadas des
APA, Harvard, Vancouver, ISO, and other styles
9

Pontoni, Federico. "Essays on water economics." Thesis, Paris 10, 2014. http://www.theses.fr/2014PA100053/document.

Full text
Abstract:
La thèse est structurée autour de quatre articles. Le premier article - What determines efficiency? An analysis of the Italian water sector – offre une évaluation d’efficience du plus grand échantillon d’entreprises italiennes dans le secteur de l’eau qui ait jamais été rassemblé. Cela sur un horizon temporel de quatre ans. Le deuxième article – Hydropower rent in Northern Italy: economic and environmental concerns in the renewal procedure – a deux objectifs: le premier est d’estimer la rente de l’hydroélectricité en Italie, ce qui n’a jamais été intenté auparavant ; le seconde est d’analyser
APA, Harvard, Vancouver, ISO, and other styles
10

Гайдукович, Д. С., Д. С. Гайдукович та D. Gaidukovich. "Формування комплексу маркетингу банку в умовах конкуренції". Diss., Одеський національний економічний університет, 2012. http://dspace.oneu.edu.ua/jspui/handle/123456789/3842.

Full text
Abstract:
Дисертацію присвячено дослідженню процесів формування комплексу маркетингу сучасного банку в умовах конкуренції. У роботі розширено теоретико-методологічні та організаційні основи розуміння сутності й ефективності використання складових комплексу маркетингу банку. Визначено етапи розвитку банківського маркетингу в Україні за ознакою використання вітчизняними банками елементів комплексу маркетингу. Проаналізовано процеси конкуренції та концентрації на банківському ринку України. Проведено маркетинговий аналіз особливостей ринку банківських продуктів та послуг Одеського регіону. За результатами
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Marketing pricing policy"

1

Bank, World, ed. Thailand: Pricing and marketing policy for intensification of rice agriculture. World Bank, 1985.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Land and Agriculture Policy Centre (South Africa), ed. Agricultural marketing and pricing in a democratic South Africa. Land and Agriculture Policy Centre, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Zenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Marketing Science Institute, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Gorte, Ross W. Federal sales of natural resources: Allocation and pricing systems. Congressional Research Service, Library of Congress, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Gorte, Ross W. Federal sales of natural resources: Allocation and pricing systems. Congressional Research Service, Library of Congress, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Gorte, Ross W. Federal sales of natural resources: Pricing and allocation mechanisms (1998). Congressional Research Service, Library of Congress, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Ayto, Jonathan. New Zealand distributive trades: Pricing, regulation and structural change. NZ Institute of Economic Research, 1987.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Ayto, Jonathan. New Zealand distributive trades: Pricing, regulation, and structural change. NZ Institute of Economic Research, 1987.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Gas, India Ministry of Petroleum &. Natural. Report of the Comptroller and Auditor General of India on pricing mechanism of major petroleum products in central public sector oil marketing companies for the year ended March 2013. Comptroller and Auditor General of India, 2014.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Office, General Accounting. Medicaid: States' efforts to educate and enroll beneficiaries in managed care. The Office, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Marketing pricing policy"

1

Malaval, Philippe, and Christophe Bénaroya. "Pricing Policy." In Aerospace Marketing Management. Springer US, 2002. http://dx.doi.org/10.1007/978-1-4615-1065-9_8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Baker, Michael J. "Pricing and price policy." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_13.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Evans, Martin, and Luiz Moutinho. "Pricing Policy." In Contemporary Issues in Marketing. Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14299-6_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Cooper, John, and Peter Lane. "Pricing for the Market: Pricing Policy." In Practical Marketing Planning. Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25551-1_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Baker, Michael J. "Pricing Policy and Management." In Marketing Strategy and Management. Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-22167-7_15.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Baker, Michael J. "Pricing and Price Policy." In Marketing: An Introductory Text. Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_13.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Baker, Michael J. "Pricing Policy and Management." In Marketing Strategy and Management. Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-34213-3_16.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Jain, Dipak C., and James G. Conley. "Patent Expiry and Pharmaceutical Market Opportunities at the Nexus of Pricing and Innovation Policy." In International Series in Quantitative Marketing. Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4614-7801-0_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Eliasson, Gunnar. "The Art of Defining, Pricing, and Marketing Advanced Multidimensional Products that Spill Technology." In Advanced Public Procurement as Industrial Policy. Springer New York, 2010. http://dx.doi.org/10.1007/978-1-4419-5849-5_2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Masters, William A., and Amelia B. Finaret. "From Local to Global: International Trade and Value Chains." In Food Economics. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-53840-7_11.

Full text
Abstract:
AbstractThis chapter shows how local and national food systems are interconnected through trade, storage and processing, forming a global system that links each country’s producers and consumers. We define the concept of comparative advantage and extend our analytical diagrams to explain the prices observed in international trade, including the influence of transportation costs and commodity storage on price levels and price volatility in each country. We address the role of tariffs, quotas and other policies, showing their impact on income distribution within each country and the incentives t
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Marketing pricing policy"

1

Ralyk, Dinara Vladimirovna, and Vladislav Igorevich Khrushchev. "Marketing Mix of Construction Services." In International Scientific and Practical Conference. TSNS Interaktiv Plus, 2020. http://dx.doi.org/10.21661/r-541478.

Full text
Abstract:
The article is devoted to the analysis of the features of marketing support for the commercial activities of an enterprise in the professional services market. The authors consider the key elements of the marketing mix for the design and installation of internal engineering networks using the example of BMT VSTM Сompany, revealing the specifics of the product, pricing policy, as well as promotion and marketing.
APA, Harvard, Vancouver, ISO, and other styles
2

Amelicichin, Ecaterina. "Aplicarea cercetării de marketing în sport." In Congresul Ştiinţific Internaţional "Sport. Olimpism. Sănătate". State University of Physical Education and Sport, Republic of Moldova, 2022. http://dx.doi.org/10.52449/soh22.01.

Full text
Abstract:
Sports organizations, regardless of their level in the sports hierarchy, realize the importance of smart marketing and management tailored to market requirements. Moreover, for each sports entity (public or private sports club, sports federation, sports school), the environments presented in the form of media and financial competitions that force them to think in strategic terms. All these components can be distinct topics in the curricular content of the study disciplines for the acquisition of marketing skills by sports specialists. At the national level, sports marketing is insufficiently a
APA, Harvard, Vancouver, ISO, and other styles
3

Ковалева, И. Н., and И. В. Фомичев. "Mathematical methods and models of design and management in the field of tourism and hotel management." In Международная научно-практическая конференция «МИРОВАЯ ГЛОБАЛИЗАЦИЯ: ФУНДАМЕНТАЛЬНЫЕ И ПРИКЛАДНЫЕ АСПЕКТЫ». Crossref, 2024. http://dx.doi.org/10.26118/5045.2023.38.15.012.

Full text
Abstract:
Математическое моделирование в сфере туризма и гостеприимства играет важную роль в принятии стратегических решений, оптимизации бизнес-процессов, прогнозировании спроса и предложения, а также в управлении ресурсами. В данной области математические модели могут быть использованы для оптимизации ценовой политики, управления запасами, прогнозирования туристического потока, анализа предпочтений потребителей, разработки маркетинговых стратегий и многих других задач. Mathematical modeling in the field of tourism and hospitality plays an important role in making strategic decisions, optimizing busine
APA, Harvard, Vancouver, ISO, and other styles
4

Fedorova, A. "Research and analysis of business processes in a catering enterprise." In International Conference "Computing for Physics and Technology - CPT2020". ANO «Scientific and Research Center for Information in Physics and Technique», 2020. http://dx.doi.org/10.30987/conferencearticle_5fd755c0127bd9.87408786.

Full text
Abstract:
The restaurant business is currently experiencing a noticeable rise. The recent trend towards an increase in the standard of living of the population increases the demand for the services of enterprises in the hospitality industry, far from the last role in which restaurant-type catering enterprises play. A modern restaurant serves not only as a catering enterprise, but also as an entertainment center, where people come not only to satisfy their hunger, but also to relax, to get positive emotions from the atmosphere of hospitality. The most important aspect in the restaurant business is the qu
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Marketing pricing policy"

1

Yim, Chea, and Bruce McKenney. Domestic Fish Trade: A Case Study of Fish Marketing from the Great Lake of Phnom Penh. Cambodia Development Resource Institute, 2003. https://doi.org/10.64202/wp.29.200311.

Full text
Abstract:
This study investigates the domestic freshwater fish trade in Cambodia, focusing on the marketing chain from the Tonle Sap (Great Lake) to retail markets in Phnom Penh. As one of Cambodia’s most traded commodities, freshwater fish play a vital role in rural livelihoods and food security. The research examines market structures, transaction dynamics, and key constraints affecting trade efficiency. Based on interviews with fishers, traders, distributors, and retailers, as well as direct observation of trade activities, the study reveals a tightly linked credit-dependent system. Fishers are often
APA, Harvard, Vancouver, ISO, and other styles
2

Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

Full text
Abstract:
Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Marketing pricing policy' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography