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Journal articles on the topic 'Marketing pricing policy'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Букало, Надія. "RESEARCH OF MARKETING PRICING OF ENTERPRISE POLICY." Economic journal of Lesya Ukrainka Volyn National University 2, no. 38 (2024): 112–18. http://dx.doi.org/10.29038/2786-4618-2024-02-112-118.

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Abstract. Introduction. The article examines the economic concept of «price», «marketing pricing policy» and its interpretation by various domestic and foreign scientists. The process of the marketing policy of the enterprise's pricing and the use of various concepts of pricing, the choice of which depends on the characteristics of the product or service and the marketing goals of the enterprise, have been studied. Research in relation to a marketing pricing of enterprise policy is actual, as it will allow to decide the row of urgent problems, in particular, establishment of optimal price on p

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CHEREP, Оleksandr, and А. KOTSERUBA. "MARKETING PRICING IN A FREE MARKET." Herald of Khmelnytskyi National University 292, no. 2 (2021): 140–44. http://dx.doi.org/10.31891/2307-5740-2021-292-2-23.

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The problems related to shaping a company’s pricing policy are the object of research conducted by the scholars in the fields of economics, management, marketing, entrepreneurship, finance, and accounting. This determines the multivariance of the approaches to interpreting the concept of “pricing policy”, determining the main stages of shaping the pricing policy and their content. The place of the marketing pricing policy in the company’s development policy and its relationship with other policies are established. The types of the company’s pricing policy are defined. In the process of systema

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Olena, LABURTSEVA. "MARKETING PRICING POLICY OF RETAIL CHAINS." Herald of Kyiv National University of Trade and Economics 137, no. 3 (2021): 92–107. http://dx.doi.org/10.31617/visnik.knute.2021(137)07.

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Background. The problems of marketing pricing policy in the economic crisis caused by the COVID-19 pandemic are attracting more and more attention. In particular, there is a need for a theoretical generalization of the pricing practice of retail chains. Analysis of recent research and publications has revealed that theproblem of analysis of the practice of formation and implementation of pricing policy by retail chains in Ukraine is not solved. The aim of the article is to form a methodical approach to the analysis of marketing pricing policy of retail chains in the Ukrainian market, determini

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Fekete, (Bude) Adriana-Georgiana-Eliana. "Marketing Policy of S.C. OPTIROX S.R.L." BRAND. Broad Research in Accounting, Negotiation, and Distribution 13, no. 1 (2025): 25–29. https://doi.org/10.70594/brand/13.1/3.

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<strong>Abstract</strong> This study explores the marketing strategies of S.C. OPTIROX S.R.L., focusing on product policy, pricing strategies, and a comprehensive market study. By analysing customer behaviour and satisfaction levels, the research highlights the company’s strong market presence and strategic positioning. The study integrates insights from industry experts (Kotler, 1991; McCarthy, 1960; Vernette, 1992) to emphasize the importance of effective pricing and branding in retail optics. The findings provide a foundation for OPTIROX's continued growth through customer engagement,

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Fekete, Adriana-Georgiana-Eliana. "Marketing Policy of S.C. OPTIROX S.R.L." BRAND. Broad Research in Accounting, Negotiation, and Distribution 13, no. 1 (2022): 25. https://doi.org/10.70594/brand/13.1/3.

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<span id="docs-internal-guid-b4f8fef9-7fff-30e3-0740-0e11a1709537"><span>This study explores the marketing strategies of S.C. OPTIROX S.R.L., focusing on product policy, pricing strategies, and a comprehensive market study. By analysing customer behaviour and satisfaction levels, the research highlights the company’s strong market presence and strategic positioning. The study integrates insights from industry experts (Kotler, 1991; McCarthy, 1960; Vernette, 1992) to emphasize the importance of effective pricing and branding in retail optics. The findings provide a foundation for OP

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Haraldsson, Ingemar. "Agricultural Marketing Strategy and Pricing Policy." Agricultural Economics 3, no. 2 (1989): 166–68. http://dx.doi.org/10.1111/j.1574-0862.1989.tb00081.x.

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Tarasovych, Lyudmyla. "Price policy in the marketing system of agricultural enterprises." Management Theory and Studies for Rural Business and Infrastructure Development 36, no. 3 (2014): 672–78. http://dx.doi.org/10.15544/mts.2014.064.

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The aim of the research is to explain the peculiarities and mechanisms of price formation the system of agricultural enterprises’ marketing. Research methods have scientific and analytical comparison, induction and deduction, analysis and synthesis. Place, role, and peculiarities of price policy formation in the system of marketing of agricultural enterprises are explained. Theoretically proven that effective functioning of agricultural enterprises is determined by pricing policy formation which is efficient and corresponds to the market. The pricing policy is considered as a system of actions

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Suchard, Hazel T. "Understanding marketing and marketing policies in international markets." South African Journal of Business Management 16, no. 1 (1985): 49–53. http://dx.doi.org/10.4102/sajbm.v16i1.1073.

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Marketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages in development and discusses the implications for product policy, pricing policy, promotion policy, and distribution policy. The impact of other economic factors, cultural forces, political and legal forces are also discussed. The authoress concludes by referring to rural versus urban distribution and its influence on international marketing.

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Kuzmynchuk, N. "Enterprises' Price Policy as an Element of Marketing Complex in Marketing-Management Systems." Modern Economics 31, no. 1 (2022): 82–89. http://dx.doi.org/10.31521/modecon.v31(2022)-12.

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Abstract. Introduction. Price and pricing is a way to respond quickly and qualitatively to internal and external factors changing. This is why, at the current stage of market economy development, enterprises must constantly improve their price policy framework. Studying ways of price policy’s influencing, such as establishment factors, ways of formation, methods of calculation allow to increase the profit of the enterprise Purpose. The purpose of article is to establish a relevant methodology for creation an enterprises' price policy, with will meet the requirements of marketing-management sys

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Mogilevska, Olga, Anna Slobodyanyk, and Olga Danilevska-Zhugunisova. "KEY ASPECTS OF PRICING AS AN ELEMENT OF ENTERPRISE MARKETING POLICY." Economic Analysis, no. 32(2) (2022): 140–45. http://dx.doi.org/10.35774/econa2022.02.140.

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Introduction. The article examines the main key aspects of product pricing, which is the main element of marketing policy of the enterprise. The authors emphasize that pricing for the products of the processing plant is one of the important ways to use economic laws for further development of production. The main goals of the pricing policy at the enterprise are outlined, which include: maximization of the enterprise profit; ensuring the survival of the enterprise in market conditions; maintenance of the market segment in which the company operates. It is proved that raising the price of produ

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CHUKURNA, Оlena, Liudmyla HALAN, and Nataliia KALUHINA. "THEORETICAL AND METHODOLOGICAL PRINCIPLES OF TRANSFER PRICING POLICY IN THE MARKETING SYSTEM IN THE CONDITIONS OF GLOBALIZATION." Development Service Industry Management, no. 2 (May 15, 2025): 280–87. https://doi.org/10.31891/dsim-2025-10(37).

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The main purpose of the article is to study the evolution of theoretical and methodological approaches to transfer pricing in the context of marketing. In the context of constant economic transformation and technological changes, pricing processes are also undergoing changes under the influence of a number of economic, in particular globalization, factors. Therefore, there is a need for a comprehensive scientific analysis of changes in approaches to transfer pricing and in determining the globalization influences that shape its modern foundations. The research methodology is based on a combina

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Букало, Надія. "МАРКЕТИНГОВІ ДОСЛІДЖЕННЯ ВПЛИВУ ЦІНОВОЇ ПОЛІТИКИ НА ПОВЕДІНКУ СПОЖИВАЧІВ". Economic journal of Lesya Ukrainka Volyn National University 3, № 39 (2024): 142–48. http://dx.doi.org/10.29038/2786-4618-2024-03-142-148.

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Abstract Introduction. Economic terms "marketing pricing policy" are considered in the article, "behavior of consumers", interpretation different foreign and home scientists, it is given their description. The role of marketing pricing policy is investigational for companies and consumers of products or services. It is considered types of consumer behavior and their reaction on a price. The purpose of the article. Research of approaches in relation to determination of concept "marketing pricing policy" their value and terms of pricing, consideration of term "behavior of consumers", research of

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Yevtushenko, Natalia, and Natalia Vasilkova. "PRICING POLICY OF AN ENTERPRISE IN CONDITIONS OF INSTABILITY." Economic scope, no. 197 (February 11, 2025): 167–73. https://doi.org/10.30838/ep.197.167-173.

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The article proves the role of price as a complex economic category in enterprise management. It found that it is an essential element of the marketing toolkit. The article considers interrelated indicators that characterize the dynamics of prices on the market from the side of consumers and producers. These include the consumer price index and the producer price index. The indices' analysis (2016-2024) revealed their unstable dynamics. There are also separate periods (2019; 2021) with significant imbalances in the economic law of supply and demand in the goods (services) market and inflationa

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Ratushnyak, Olga, and Larisa Glushenko. "FORMULATION OF THE MARKETING PRICE POLICY OF THE ENTERPRISE TAKING INTO ACCOUNT THE PSYCHOLOGICAL EFFECTS OF PRICE PERCEPTION." Innovation and Sustainability, no. 1 (April 18, 2023): 91–98. http://dx.doi.org/10.31649/ins.2023.1.91.98.

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This study aims to explore the main objectives of marketing price policy and the various pricingstrategies available to achieve these objectives. The research distinguishes between two types ofprices in marketing price policy: basic price, which is seller-oriented, and fair price, which isbuyer-oriented. Additionally, the study differentiates between price policy and pricemanagement policy, with the former involving setting the maximum price for the product and itspositioning, and the latter maintaining actual prices and regulating conditional prices through discounts and price discrimination.

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Kalinichenko, Olena. "PRICE AND ITS ROLE IN THE MARKETING MIX." Economics. Management. Innovations, no. 2(35) (December 9, 2024): 53–65. https://doi.org/10.35433/issn2410-3748-2024-2(35)-4.

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The article considers the main objectives of marketing pricing policy. It is found that by properly developing marketing pricing policy, companies can form their strategic direction, establish relationships with consumers and improve the conditions for the sale of goods, which is an important part of the marketing-mix complex in the marketing management system. Price in the market economy is of key importance, because it is not only a means of exchange, but also an important mechanism affecting the production, distribution, exchange and consumption of goods and services. In the article on the

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Pererva, Petro, Tetiana Kobielieva, Andriy Kosenko, Oleksandra Kosenko, and Nadezhda Tkacheva. "LOGISTICS SERVICES MARKETING STRATEGY IN ENTREPRENEURIAL ACTIVITY: PRICING AND DISTRIBUTION POLICY." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 1 (February 19, 2021): 91–97. http://dx.doi.org/10.20998/2519-4461.2021.1.91.

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The article proves that marketing logistics is the planning, operational management and control of physical flows of materials and finished products,starting from the places of origin of flows of raw materials, components, etc. and ending with the delivery of final products to consumers, in order tomost effectively meet their demands. Marketing logistics is based on combining the ideas of marketing and logistics, which addresses issues ofmarketing pricing and marketing policy distribution. Also here the tasks of assortment loading of production on the basis of the portfolio of ordersformed by

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Levaggi, Rosella, Grazia Orizio, Serena Domenighini, et al. "Marketing and pricing strategies of online pharmacies." Health Policy 92, no. 2-3 (2009): 187–96. http://dx.doi.org/10.1016/j.healthpol.2009.03.010.

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Rusudan Kutateladze, Rusudan Kutateladze, and Lia Motskobili Lia Motskobili. "Discount and Its Place in the Pricing Policy of the Enterprise." Economics 105, no. 4-5 (2022): 09–20. http://dx.doi.org/10.36962/ecs105/4-5/2022-09.

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The article is dedicated to the pricing policy of the enterprise and its characteristic features. The authors believe that pricing policy is the activity of the management of an organization or enterprise to set, maintain and change the prices of goods for sale, which are aimed at achieving the goals and objectives of the company. The authors believe that when determining the price of certain products, it is necessary to take into account a number of factors in the marketing strategy of the enterprise, and among these factors, they consider the pricing policy to be the most important. In the s

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Heshmat, Shahram. "Pricing Model:." Journal of Hospital Marketing 3, no. 1 (1989): 147–51. http://dx.doi.org/10.1300/j043v03n01_13.

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Dudyak, G., A. Berezovskaya, and S. Bugel. "Marketing pricing policy in the market of tourist services." Vìsnik Lʹvìvsʹkogo nacìonalʹnogo agrarnogo unìversitetu. Ekonomìka APK 25 (December 2018): 149–55. http://dx.doi.org/10.31734/economics2018.25.149.

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21

Kang, Zh, and V. Golik. "Strategies for promoting Chinese cars in the international market." Science and Innovations, no. 6 (July 7, 2022): 53–57. http://dx.doi.org/10.29235/1818-9857-2022-6-53-57.

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This article discusses the strategies for promoting Chinese cars (adaptation, positioning, pricing policy, brand promotion, sales strategy). Important attention is paid to modern approaches in the marketing activities of automotive companies, internet marketing tools, emphasizes the need to use content marketing and marketing analytics

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КОЗАК, Катерина, Богдан ЄГОРОВ, Катерина ОЗАРКО та Ольга ГОЛОДОНЮК. "ВИКОРИСТАННЯ ШТУЧНОГО ІНТЕЛЕКТУ ДЛЯ ОПТИМІЗАЦІЇ МАРКЕТИНГОВОГО ЦІНОУТВОРЕННЯ". Herald of Khmelnytskyi National University. Economic sciences 336, № 6 (2024): 492–99. https://doi.org/10.31891/2307-5740-2024-336-75.

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The article studies implementing artificial intelligence tools to optimize marketing pricing. The research aims to analyze, systematize, and improve the existing theoretical and methodological foundations for using artificial intelligence tools in this process. The article examines marketing pricing as a key element in forming an effective pricing policy for enterprises. The research presents a systematization of factors influencing the pricing process, categorized into internal and external ones, and their interaction in the modern market environment. Internal factors of marketing pricing inc

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Huang, Yongcheng. "A Review of Research on Pricing Strategies and Pricing Factors of Enterprise Products." Frontiers in Business, Economics and Management 15, no. 1 (2024): 388–92. http://dx.doi.org/10.54097/a2stnk37.

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As one of the core strategies of enterprise marketing activities, product pricing has an important impact on the market share, profit level and brand image of enterprise products. There are many factors that enterprises consider in product pricing, such as cost, customer demand, brand awareness, market penetration, market trend, market development prospects, market competition environment, policy and other factors, which are important factors affecting enterprise product pricing. This paper firstly introduces the importance of product pricing in marketing strategy, combined with the nature of

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Chukurna, Olena. "Methodical Approach to Accounting Intangible Assets and Brand Values in Marketing Pricing." Marketing and Digital Technologies 4, no. 3 (2020): 63–72. http://dx.doi.org/10.15276/mdt.4.3.2020.7.

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The article presents a methodological approach to the valuation of intangible assets and brand value in marketing pricing policy. This approach takes into account the specifics of the formation of intangible assets and sources of brand value in the B2B markets. It was proposed a modified ROI (Return on Investment) to assess the effectiveness of the brand promotion system as an intangible asset. It was proved the interrelation of an estimation of efficiency of marketing activity with pricing on the basis of the complex account of quantitative and qualitative characteristics of the goods. With t

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Guiltinan, Joseph P., and Gregory T. Gundlach. "Aggressive and Predatory Pricing: A Framework for Analysis." Journal of Marketing 60, no. 3 (1996): 87–102. http://dx.doi.org/10.1177/002224299606000306.

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The authors examine competitive interaction in the context of aggressive pricing strategies. Although aggressive pricing by one firm may initially provide lower prices to consumers, the behavior also can be predatory and ultimately result in undesirable welfare consequences. To date, public policy analysis of such behavior has relied on traditional economic theory, with State and Federal policies creating conflicting guidelines for managers. The authors offer a framework for understanding aggressive and predatory pricing that incorporates research from marketing and related disciplines as well

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Iyengar, Renganthan. "PHARMACEUTICAL PRICING POLICY AND CONTROL– INDIAN PERSPECTIVE." Asian Journal of Pharmaceutical and Clinical Research 9, no. 6 (2016): 305. http://dx.doi.org/10.22159/ajpcr.2016.v9i6.14461.

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ABSTRACTPharmaceutical sector is playing a vital role towards the wellness of the people and economic development of India. The innovation, development, production and marketing of medicines are accountable to pharmaceutical industry. Drugs and pharmaceuticals, healthcare delivery, medical devices among others come under the purview of healthcare sector. It is the duty of the Government to ensure the availability of the lifesaving drugs at reasonable prices by means of considering the interest of both the producers and the buyers. In order to safeguard the public health, National Pharmaceutica

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Mochtar, Krishna, and David Arditi. "Role of Marketing Intelligence in Making Pricing Policy in Construction." Journal of Management in Engineering 17, no. 3 (2001): 140–48. http://dx.doi.org/10.1061/(asce)0742-597x(2001)17:3(140).

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HRINCHENKO, Y. L., I. V. ROBUL, and L. M. ZALUBINSKA. "DEVELOPMENT OF PRICE STRATEGIES TO SUPPORT BRAND POSITIONING: STRATEGIC ISSUES FOR MARKETING POLICIES." Economic innovations 20, no. 4(69) (2018): 44–54. http://dx.doi.org/10.31520/ei.2018.20.4(69).44-54.

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Topicality. Marketing policies become more sophisticated and more focused nowadays. On many consumer markets there is a trend for differentiating and branding products as a response to defragmentation of the market. Brand is no more just a promotion tool; it shapes the company-customer relations for a long period. Brand is a concept completely based on understanding customer needs and evaluating related values. Meanwhile pricing policy remains a conservative part of marketing, which relies mostly on internal factors. Brand requires a careful positioning and price has to follow. Transforming th

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ARAKELOVA, INNA, NATALIIA SHULPINA, VALENTYNA TOKAREVA, et al. "RESEARCH AND MANAGEMENT OF THE PRICE POLICY IN THE FIELD OF MARKETING SERVICES OF THE ENTERPRISE USING MODERN INFORMATION TECHNOLOGIES IN THE CONDITIONS OF SUSTAINABLE DEVELOPMENT." AD ALTA: 14/01-XL. 14, no. 1 (2024): 240–44. http://dx.doi.org/10.33543/j.140140.240244.

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The article determines that in modern conditions of a competitive market environment, effective management of price policy is a crucial aspect of strategic marketing of enterprises. Modern approaches to pricing management in marketing services using modern information technologies are considered. Data analysis, price modelling tools, and automated management systems are essential to optimise pricing strategies effectively. The importance of considering demand, the competitive situation on the market and the total cost of services when setting prices by the enterprise is proven. The influence o

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OLIINYK, Ihor. "THE PRICE STRATEGY DEVELOPMENT IN THE MARKETING SYSTEM OF A MECHANICAL ENGINEERING COMPANY." Scientific Bulletin of Flight Academy. Section: Economics, Management and Law 7 (2022): 86–93. http://dx.doi.org/10.33251/2707-8620-2022-7-86-93.

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Abstract. Objective. The research problem for this study is to analyze the mechanism of the price strategy development of a mechanical engineering company in a competitive environment. To achieve the goal, it is necessary to generalize theoretical approaches to determining the strategic direction of the company's price policy and analyze the main factors of the market situation in the field of domestic mechanical engineering. Methods. The issues of evolution and analysis of the strategic direction of the price policy of a mechanical engineering company were analyzed in the works of such resear

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Dixit, Ashutosh, Karin Braunsberger, George M. Zinkhan, and Yue Pan. "Information technology–enhanced pricing strategies: managerial and public policy implications." Journal of Business Research 58, no. 9 (2005): 1169–77. http://dx.doi.org/10.1016/j.jbusres.2004.04.003.

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Ponsford, Brenda J., and David Barlow. "Marketing Environment Dynamics and Implications for Pricing Strategies." Journal of Hospital Marketing 13, no. 1 (1999): 13–41. http://dx.doi.org/10.1300/j043v13n01_02.

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LARINA, Yaroslava, Julia GALCHYNSKA, and Anna DICHENKO. "INNOVATIVE MARKETING IN MARKETING MANAGEMENT SYSTEM OF ENTERPRISES: REASONS AND KEY VECTORS OF DEVELOPMENT." Herald of Khmelnytskyi National University. Economic sciences 320, no. 4 (2023): 176–82. http://dx.doi.org/10.31891/2307-5740-2023-320-4-26.

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The article considers the issues of terminology, essence and meaning of the concept of “innovative marketing” from the historical and practical points of view, characterizes the main vectors of development and trends in Ukraine. The purpose of the article is to clarify the content and identify the characteristic features of innovative marketing in the marketing management system of enterprises at the current stage, structuring the elements of innovative marketing of the enterprise. Innovative marketing is considered in the article as a component of marketing management which involves the analy

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ركيمة, فارس, and عمر لعبني. "Factors Affecting International Price Policy in Algerian Small and Medium-Sized Exporting Companies." Finance and Business Economies Review 5, no. 4 (2021): 171–93. http://dx.doi.org/10.58205/fber.v5i4.699.

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We have tried, through this study, to shed light on the impact of different elements of the international marketing environment on the implementation of pricing strategies in small and medium-sized Algerian companies that have an export activity. In order to better understand the different dimensions of the study, the statistical program Spss version 22 was used to determine how the independent variable affects the dependent variable. This research concluded with a set of results, the most important of which is the presence of a low impact, with statistical significance, of the ele

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Hess, James D., and Eitan Gerstner. "Loss Leader Pricing and Rain Check Policy." Marketing Science 6, no. 4 (1987): 358–74. http://dx.doi.org/10.1287/mksc.6.4.358.

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Quoquab, Farzana, Fauziah Sh Ahmad, Nor Hazarina, and Maisarah Ahmad. "Baby Dreams: pricing for products and apparel." Emerald Emerging Markets Case Studies 6, no. 1 (2016): 1–13. http://dx.doi.org/10.1108/eemcs-03-2015-0056.

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Subject area Marketing Management, Entrepreneurship. Study level/applicability This case meant for advanced undergraduate students, taking courses of marketing management that covers the topics related to pricing strategies. With regard to strategic marketing class, this case can be used to explain how pricing strategy plays significant role in attracting and retaining customers. Case overview This case teaches about the importance of understanding the marketing strategies pertaining to pricing. Nora the entrepreneur of Baby Dreams focusing on baby items was in a dilemma in deciding the approp

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Girfanova, Elena Y. "ANALYSIS OF PRICING POLICY AND MEASURES TO IMPROVE IT SMART RETAIL LLC." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 10/13, no. 151 (2024): 19–27. https://doi.org/10.36871/ek.up.p.r.2024.10.13.003.

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Based on the conducted research, the problems of pricing policy in the organization are identified using the example of Smart Retail LLC and recommendations for its improvement are given. These recommendations can be used in the practical activities of various organizations to improve pricing policies based on the analysis and assessment of product quality. Pricing in the organization under study directly depends on the quality of the products in the application, purchasing managers select only the highest quality and most relevant mass-market products. At the same time, the facts that affect

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Barabanova, V. V., and N. S. Pryimak. "THE EFFECT OF MARKET PRICING ON CONSUMER BEHAVIOR IN CONDITIONS OF UNCERTAINTY." TRADE AND MARKET OF UKRAINE, no. 2(54) 2023 (December 30, 2023): 71–78. http://dx.doi.org/10.33274/2079-4762-2023-54-2-71-78.

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Objective. Purpose of the article is to highlight and find ways to solve the problem of assessing the impact of marketing pricing on consumer behavior in conditions of uncertainty. Methods. he theoretical and methodological basis of the research is inductive and deductive research methods for the systematization of marketing pricing concepts; scientific works of domestic scientists regarding the impact of marketing pricing on consumer behavior in conditions of uncertainty. The research used methods that provide the method of scientific knowledge, the method of system-structural analysis. The r

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Miahkykh, Iryna M., Mariana S. Shkoda, and Oleksandr М. Peresypko. "ENHANCING THE ENTERPRISE PRICING STRATEGY MANAGEMENT." Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 137, no. 4 (2019): 95–103. http://dx.doi.org/10.30857/2413-0117.2019.4.9.

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The fundamental objectives of this study is to provide insights to the “pricing policy” concept, to explore the factors that affect pricing of commercial products, as well as to develop recommendations to enhance the company's strategic management in the area of its pricing policy. To attain the above objectives, the following research methods have been employed: system analysis and logical generalization – to improve the framework for the enterprise pricing strategy management optimization; a substrate approach – to justify and group the internal and external factors affecting the pricing pol

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Wu, Xiang, Jie Xiong, Haitao Li, and Han Wu. "The myth of retail pricing policy for developing organic vegetable markets." Journal of Retailing and Consumer Services 51 (November 2019): 8–13. http://dx.doi.org/10.1016/j.jretconser.2019.02.013.

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Kingsley, Bernard. "Health Care Services and Pricing." Journal of Hospital Marketing 4, no. 1 (1990): 47–54. http://dx.doi.org/10.1300/j043v04n01_05.

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Lo, Ching Wing,. "MARKETERâ€™S PRICING STRATEGY VS. COMPETITION LAW." Labuan e-Journal of Muamalat and Society (LJMS) 12 (June 30, 2018): 101–10. http://dx.doi.org/10.51200/ljms.v12i.1353.

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Marketers put greater emphasis in pricing strategy during their marketing planning simply because pricing is one of the most important elements of marketing mix that can generate revenue. Formulating of product or service prices is a strategic activity because the price or prices assigned to a product or range of products will create an impact on consumerâ€™s perception towards a companyâ€™s products and determine its subsequent purchase. Marketers need to exercise creativity in pricing strategy in order to attract consumerâ€™s positive perceptions and purchase decisions. As a result, various

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Stevenson, Thomas H., and David W. E. Cabell. "Integrating Transfer Pricing Policy and Activity-Based Costing." Journal of International Marketing 10, no. 4 (2002): 77–88. http://dx.doi.org/10.1509/jimk.10.4.77.19552.

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The activity-based costing approach justifies the transfer prices a multinational corporation uses to transfer unique company parts or services among its divisions located in different countries. This article illustrates how this approach reduces the probability of costly tax audits and assists in obtaining an advanced pricing agreement.

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E. Schramm, Mary, Jennifer L. Herbst, and Angela Mattie. "The False Claims Act: a review and policy recommendations." International Journal of Pharmaceutical and Healthcare Marketing 8, no. 3 (2014): 295–313. http://dx.doi.org/10.1108/ijphm-04-2014-0020.

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Purpose – The purpose of the study is to review The False Claims Act (FCA) settlements and challenges facing the industry to suggest the motivation behind firms’ alleged fraudulent activity. FCA has been applied against pharmaceutical companies by the US Government to combat marketing fraud including kickbacks, improper pricing and off-label promotion. The interests of the US Government and medical professionals are also considered. Changes to the law governing pharmaceutical marketing practices are recommended. Design/methodology/approach – Cases settled under the FCA between 2005 and 2012 we

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Tarmizi, Tarmizi. "MARKETING STRATEGY TO INCREASE SALES VOLUME." Jurnal Ilmiah Teunuleh 2, no. 2 (2021): 321–28. http://dx.doi.org/10.51612/teunuleh.v2i2.49.

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Competition between entrepreneurs, especially traders in luring consumers so as to increase sales. And one way is to implement a marketing strategy. Marketing strategies must be done effectively so that sales can increase. Marketing activities generally focus on products, pricing, policy ditribusi, and promotional methods that in this case are known as the marketing mix. Marketing mix activities play an important role for the survival of a company. But marketing strategies are sometimes carried out on the basis of conventional economic principles, therefore in this study will be researched abo

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Coskun, Hilmi, Ercan Erdis, and Mustafa Demirci. "PRICING POLICIES AS A MARKETING STRATEGY IN THE CONSTRUCTION INDUSTRY: CASE STUDY OF TURKISH COMPANIES." Technological and Economic Development of Economy 19, Supplement_1 (2014): S1—S21. http://dx.doi.org/10.3846/20294913.2013.821688.

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The firms in the construction industry have to determine pricing and promotion policies, then these policies must be carefully and systematically integrated with the marketing strategies. Not only the demand and cost are important in pricing decisions but competition is also a significant variable to be considered. To determine the difficulties and the affecting factors in applying pricing decisions within the marketing concepts in construction sector, a survey was carried out among the Turkish companies as a sample group. In total 49 companies, mostly medium-size firms have been surveyed. The

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Ivanitskyi, Y., and I. Ivanitskyi. "Marketing in the management of enterprise sales activities." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 27, no. 105 (2025): 67–70. https://doi.org/10.32718/nvlvet-e10510.

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The article examines the impact of marketing tools, particularly sales and pricing policies, on the enterprise management system with the aim of creating competitive products. One of the key aspects of this process is effective sales activity. The performance of an enterprise is influenced by a number of factors, including political, economic, and social conditions. The competitiveness of an enterprise is largely determined by its pricing policy, which directly affects the main business objective – generating profit. The relationships between sales and pricing strategies, which play a decisive

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Kolomytseva, Olena, Lidiia Vasylchenko, Tetiana Burtseva, Serhii Pepchuk, and Ludmila Denga. "METHODS OF MARKETING RESEARCH OF RETAIL ENTERPRISES PRICING POLICY AND THEIR INFLUENCE ON CONSUMER BEHAVIOR." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 62 (September 27, 2021): 93–100. http://dx.doi.org/10.24025/2306-4420.62.2021.241846.

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The article examines and groups the factors influencing the purchasing behavior of consumers: cultural factors, social, economic, personal, psychological, climatic, marketing, organizational, situational. The impact of the COVID-19 pandemic and related quarantine restrictions on consumer behavior has been identified. The study found that for the optimal choice of an effective pricing strategy, the company needs to understand the relationship between price and consumer purchases, which is determined by the fact that in market relations, the price of goods is set as a result of mutual "pressure"

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Shpak, N. O., and I. V. Hrabovych. "Tendencies in the Development of Enterprise Marketing Instrumentarium in the Context of Digitalization." Business Inform 9, no. 524 (2021): 259–65. http://dx.doi.org/10.32983/2222-4459-2021-9-259-265.

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Modern trends in the development of enterprises are formed under the influence of such factors as activation of globalization processes, growth of consumer requirements, unpredictability of the external environment, transformation of the world market conditions under the influence of the COVID-19 pandemic, strengthening of digitalization and intellectualization processes, development of artificial intelligence, etc. In the context of the formation of Industry 4.0, in order to maintain or strengthen competitive advantages, any enterprise must function taking into account the modern achievements

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Jayne, T. S., and Stephen Jones. "Food marketing and pricing policy in Eastern and Southern Africa: A survey." World Development 25, no. 9 (1997): 1505–27. http://dx.doi.org/10.1016/s0305-750x(97)00049-1.

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