Relevant bibliographies by topics / Marketing producers

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing producers'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Marketing producers"

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Makhitha, K. M. "Do small craft businesses need strategic marketing to survive?" Investment Management and Financial Innovations 13, no. 2 (July 14, 2016): 399–404. http://dx.doi.org/10.21511/imfi.13(2-2).2016.15.

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The purpose of this paper was to determine if small craft producer businesses need strategic marketing to survive. Existing literature on strategic marketing and the craft industry in South Africa (SA) was used to answer the following question: do small craft businesses need strategic marketing to survive? Since craft producers lack access to the market, they face major challenges in marketing their products successfully. Secondary research was used to determine the need of strategic marketing by craft producers in SA. Strategic marketing is crucial since craft producers must research changes developments taking place in the market and to be able to develop an appropriate marketing strategy to sustain their businesses. This will enable craft producers to identify customers and to formulate an appropriate marketing strategy to reach their chosen target market. The research revealed it enables them to identify customers and to formulate an appropriate marketing strategy to reach their chosen target market. The study revealed that craft producers do need strategic marketing to survive in South Africa
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Mizuno, Manabu, and Takahiko Kozuka. "Co-Innovation between a Lead User and Producers:." Japan Marketing Journal 39, no. 2 (September 27, 2019): 6–21. http://dx.doi.org/10.7222/marketing.2019.034.

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Christina Sarkol, Maria, Lisa Kurniawati, and Sari Perwita. "Analisis Efisiensi Pemasaran Tempe (Studi Kasus di Sentra Produksi Tempe Sanan, Kelurahan Purwantoro, Kecamatan Blimbing, Kota Malang)." Jurnal BisTek PERTANIAN: Agribisnis dan Teknologi Hasil Pertanian 6, no. 01 (December 2, 2019): 57–67. http://dx.doi.org/10.37832/bistek.v6i01.10.

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Tempeh industry is a typical household business that requires little investment and has few workers. Efficient marketing could optimize the income of tempeh’s producers. This research aims to understand the marketing efficiency and factors that affect the purchasing margin of tempeh in selected areas. This research will study the value of farmer’s share and the marketing margin of tempeh to evaluate the commerce efficiency. The sampels are the producers and sellers. 58 tempeh’s producers are selected by the simple random sampling method. The sellers, on the other hand, are chosen using the snowball sampling, a technique that tracks down the marketing process. The variable studied in the research are as follows: 1) producer’s tempeh’s selling cost, 2) tempeh’s selling price on commercial institution, 3) marketing cost, 4) total amount of sold products, 5) numbers of marketing institution where the product passes, 6) the marketing margin, 7) the farmer’s share, and 8) marketing efficiency. The research finds three marketing channels on the case study areas. The first channel is from the producers to tempeh. The second channel is form producers to retailers to consumers. The third channel is from producers to peddlers to consumers. By using the farmer’s share, the calculation of commerce efficiency. The leading cause is the lack of middlemen. Moreover, the double regression analysis show the retailers tempeh selling cost (X4) to be the dominant factor in the marketing margin of tempeh.
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Vergara, Oscar, Keith H. Coble, Thomas O. Knight, George F. Patrick, and Alan E. Baquet. "Cotton producers' choice of marketing techniques." Agribusiness 20, no. 4 (2004): 465–79. http://dx.doi.org/10.1002/agr.20023.

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Ambo Upe, Jusni, and Andi Aswan. "The choice of a marketing channel to benefit corn producer’s welfare in Indonesia." Innovative Marketing 17, no. 2 (May 5, 2021): 45–57. http://dx.doi.org/10.21511/im.17(2).2021.05.

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This study aims to examine the marketing channel optionsavailable for corn producers in South Sulawesi, the production center in Indonesia, as well as impact of such a choice on their income level. The target group was corn producers and corn traders. The total sample comprised 150 people, consisting of 120 corn producers and 30 corn intermediary traders within South Sulawesi Province. The results showed that three marketing channels accessed by producers are zero-level, one-level, and two-level channels. The net profit margin obtained by intermediary traders per kg is different by types for each marketing channel due to different marketing activities leading to different costs spent. The most efficient marketing channel is the zero-level channel that conducts direct selling to breeders. It followed by the one-level channel (from farmers to collectors and consumers). Finally, the two-level channel (from producers to merchant traders) showed the lowest efficiency. It should be mentioned that the zero-level channel offers a slight price increase for producers compared to other channels. Its consumers only buy limited number of products so that it does not have a wide impact on producer’s welfare. The study also found high input costs spent to cultivate corn due to land rent, fertilizers, and pesticides. AcknowledgmentThe welfare of corn producers and marketing channel choice is part of an internal research grant project from Hasanuddin University. The research involves the regional government at village and sub-district level, and farmer groups in villages within the Province of South Sulawesi.
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Khairunnisa, Tsuraya, Muhammad Irfan Affandi, and Ani Suryani. "ANALISIS EFISIENSI PEMASARAN EMPING MELINJO DI KELURAHAN SUKAMAJU KECAMATAN TELUK BETUNG TIMUR KOTA BANDAR LAMPUNG." Jurnal Ilmu-Ilmu Agribisnis 6, no. 4 (May 8, 2019): 341. http://dx.doi.org/10.23960/jiia.v6i4.341-346.

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This research aims to analyze the efficiency of marketing channels and margins of melinjo chips in Sukamaju village, Teluk Betung Timur Subdistrict, Bandar Lampung City. The research is conducted by survey method, in which location is determined purposively. Respondents of this research, producers of melinjo chips in Sukamaju village of Teluk Betung Timur, Bandar Lampung, are drawn by simple random sampling method. This research uses analysis method of marketing channel, margin producer's share analysis, and price transmission elasticity. The results of this study indicated that there were two types of marketing channels in Sukamaju village. The first channel was producer to consumer, and secondly was producer to retailer then consumer. The marketing of melinjo chips in Sukamaju village had a margin percentage and a market share of 42.00% and 58.00% on channel I; of 33.33% and 66.67% on channel II respectively. Marketing of melinjo chips had been economically efficient with competing margin percentage, but based on Price Transmission Elasticity (Et) marketing system was not efficient with Et by 1,13 (Et >1).Key words: efficiency, margin, marketing channels, melinjo chips
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Obolensky, Nikolay V., and Valery P. Agafonov. "Effective marketing strategies of local beer producers." Russian Journal of Entrepreneurship 16, no. 6 (April 10, 2015): 915. http://dx.doi.org/10.18334/rp.16.6.143.

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Willett, Robert E. "Small Producers' Tips on Marketing, Technology Management." Natural Gas 8, no. 11 (August 20, 2008): 24–25. http://dx.doi.org/10.1002/gas.3410081110.

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Zarić, Vlade, Zorica Vasiljević, Nebojša Nedić, and Danijela Petković. "The marketing strategies of Serbian honey producers." Applied Studies in Agribusiness and Commerce 7, no. 2-3 (September 30, 2013): 27–31. http://dx.doi.org/10.19041/apstract/2013/2-3/4.

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Serbian honey producers are exposed to the increased international competition of recent years. To face up to the new changes, producers are progressively using diversification strategies, such as direct sales and production diversification. The direct sales strategy allows the producers to increase the product added value, while diversification aims to offer new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers. The first part of the paper analyses the structure of production costs, production performances as well as the determinants of the honey supply. In the second part of the paper, analysis is focused on the determinants of direct sales. Finally, in the third part of the paper, diversification strategies are discussed. The data for this research has been obtained on the basis of a representative sample consisting of 84 Serbian honey producers interviewed in 2011 and 2012. The results show that the Serbian honey producers operate with more or less similar production costs and with production performances that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with consumers, and secondly, they aim to decrease the transaction costs, thereby keeping a higher share of the product’s final value. Offering new products to consumers is an attempt to create additional product demand.
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Shin, Bong-Sup. "The Australian Farmers' Strategies to Manage the Supply Chain." International Area Review 10, no. 2 (September 2007): 95–107. http://dx.doi.org/10.1177/223386590701000206.

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This study aims to research the marketing strategies developed to influence the supply chain to increase the stability of returns. The research looks at examples of the various ways in which producers, producer alliances or producer co-operatives have either moved up the supply chain or used marketing strategies of adding value to their produce by means of product differentiation, marketing co-operatives, branding or niche marketing to provide added to stability to both returns and the business.
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Dissertations / Theses on the topic "Marketing producers"

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Thomson, Tamara-Jo. "Marketing opportunities for Manitoba feeder cattle producers." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape7/PQDD_0001/MQ41637.pdf.

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Sowe, Amadou. "The marketing of horticultural produce from micro-scale producers in the Gambia." Thesis, University of Reading, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.288680.

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Goldberg, Andra Kellum 1955. "OPTIMAL MARKETING STRATEGIES FOR ARIZONA COTTON PRODUCERS, 1975-1985." Thesis, The University of Arizona, 1987. http://hdl.handle.net/10150/276459.

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This study concerns the analysis of marketing strategies for Arizona cotton producers. Cash sale, forward contracting, futures contracting, and cooperative marketing strategies were evaluated for the years 1975 through 1985. Unique to this study was the use of variable cotton quality to calculate revenues for Arizona growers. Stochastic dominance and mean-variance analysis were the tools used to analyze the data. The results indicate that: (1) stochastic dominance was successful in reducing the efficient set found with mean-variance analysis; (2) given the model assumptions, forward contracting early in the production year was the dominant strategy for the grower defined by the model as risk averse; and (3) the results of the analysis were not significantly different when only strict low middling was used.
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FERREIRA, VICTOR MENDES REDOVALIO. "INTERNATIONAL MARKETING STRATEGIES: A CASE STUDY WITH ORGANIC COFFEE PRODUCERS IN BRAZIL." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2007. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10113@1.

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O café é hoje o segundo maior gerador de riquezas no planeta, ficando atrás apenas do petróleo. Dentre os US$ 91 bilhões movimentados anualmente pelo mercado do café, apenas 9% ficam com os países produtores. No Brasil, maior país produtor e exportador de café verde, os pequenos produtores buscam, através do cultivo de cafés especiais (como o café orgânico) e da produção de cafés industrializados, a valorização do produto exportado, melhorando assim a rentabilidade das exportações. No entanto, são poucas as empresas brasileiras desse porte que conseguem se consolidar no mercado internacional, principalmente no segmento de cafés industrializados. Diante desse cenário, tornar-se relevante analisar as empresas desse perfil, que já exportam, para identificar as estratégias adotadas para a comercialização do produto no mercado internacional e os resultados obtidos através delas. Para isso, um estudo de caso foi realizado com 2 empresas exportadoras de café orgânico, ambas objetivando atuar tanto no segmento de cafés verdes quanto no de industrializados. O resultado da análise aponta que, apesar de embora a estrutura pequena e familiar afete negativamente os negócios, principalmente no que diz respeito ao comprometimento financeiro e gerencial do negócio, e do fato de adotarem estratégias diferentes, ambas conseguem ser bem sucedidas na exportação do produto in natura. Ainda assim, não há como identificar qual das duas é mais bem sucedida nesse segmento. Já no segmento de cafés industrializados essa dúvida é eliminada, pois apenas uma das empresas consegue exportar seu produto. Por fim, constatou-se que, independentemente das estratégias adotadas pelas empresas, o ambiente externo às organizações é consideravelmente mais vantajoso para a exportação de café verde do que de café industrializado.
Coffee is the world`s second biggest wealth producer, but only 9% remain with the coffee producers. In Brazil, world`s major producing country and exporter of green coffee, the small and medium producers, through the harvesting of special coffees (such as the organic) and through the production of industrialized coffee, try to increase the value of their exported products. By doing so, they expect to increase their profitability. However, few small and medium size Brazilian organizations are able to successfully establish themselves in the international marketplace, especially in the industrialized coffee segment. Given this situation, it becomes relevant to analyze the companies with this profile, that already export, in order to identify the strategies adopted by them for commercializing the product in the international marketplace, and also to identify the outcomes obtained by the adoption of these strategies. In order to do that, a case study was conducted with two Brazilian organic coffee exporter companies, both aiming at both coffee segments, green and industrialized. The analysis` outcomes indicate that, although the small and family-run business characteristics affect the export business in a negative way, especially when regarding the necessary financial and managerial compromises, and the fact that each adopts different international marketing strategies, both are successful in exporting the green coffee. Still, it cannot be determined which company has the best performance in this segment. This doubt does not exist when analyzing the industrialized coffee segment, since only one of the studied companies is successful in exporting its product in this segment. Lastly, it was revealed that, independently from the strategies adopted by the companies, the external environment, which surrounds the studied organizations, present far more advantages for the export of the green coffee, rather than the industrialized.
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Kazmierczak, Tamra Kirkpatrick. "The Horticultural Producers Federation : a comprehensive approach for addressing the problems of small-scale vegetable marketing cooperatives /." Thesis, This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-03122009-040752/.

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Smith, Allister John. "A study of export performance as related to Cape vegetable producers." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52708.

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Thesis (MBA)--Stellenbosch University, 2002.
ENGLISH ABSTRACT: The aim of this study is to define export performance and to identify factors which influence or improve export performance. There is a considerable lack of coherence among scholars on what export performance is; from whose viewpoint to measure it, namely the government, the company, the product or the specific market exported to and the time frame. A variety of factors was found to influence export performance positively and these are tested on a Cape Town based pumpkin exporter. It was concluded that net profit is the only consistently valid measure of export performance .. To achieve success in exports require the expertise of overseas distributors and agents as well as a world-oriented approach where delivery and services is important. When exporting a perishable agricultural product it is important to compete on superior quality and to concentrate on a few major markets. Success in any export venture depends primarily on top-management commitment, management being prepared to endure setbacks in order to become successful and channelling its attitude towards risk-taking into positively influencing export performarice.
AFRIKAANSE OPSOMMING: Die doel van hierdie studie is om uitvoerprestasie te meet en die faktore wat uitvoerprestasie bepaal, te identifiseer. Daar is teenstrydigheid tussen navorsers oor presies wat uitvoerprestasie is, asook die uitgangspunt vanwaar dit gemeet word, naamlik die regering, die maatskappy, die produk, die spesifieke mark waarheen uitgevoer word en die tydraam. 'n Verskeidenheid faktore is geïdentifiseer wat uitvoerprestasie positief beïnvloed en dit word getoets op 'n Kaapstadse pampoenuitvoerder. Daar is gevind dat nettowins die enigste betroubare en geldige maatstaf is om uitvoerprestasie te meet. Die gebruik van oorsese verspreiders en agente, asook 'n wêreld-georiënteerde benadering van lewering en diens is belangrik vir suksesvolle uitvoere. Wanneer 'n bederfbare landbouproduk uitgevoer word, is dit belangrik om mee te ding op grond van voortreflike diens en deur te konsentreer op 'n paar hoofmarkte. Sukses in enige uitvoerprojek hang hoofsaaklik af van die toewyding van topbestuur, of bestuur bereid is om terugslae te verduur ten einde suksesvol te raak en deurdat bestuur sy benadering jeens risiko in die regte rigting kanaliseer ten einde uitvoere positief te beïnvloed.
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McCorkle, Dean Alexander. "Measuring the impact of an intensive commodity price risk management education program on agricultural producers." Texas A&M University, 2003. http://hdl.handle.net/1969.1/2281.

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The purposes of the study were to measure change in knowledge, adoption of practices, and economic impact, and to investigate relationships between selected personal and business parameters, and satisfaction, knowledge, adoption of practices, and economic impact of the Master Marketer program and marketing clubs. A census was attempted to collect data from the 520 Master Marketer graduates and 1,058 marketing club members. Using recommendations from Dillman (2000), data from participants were collected using two mail questionnaires. This process yielded 326 usable responses from Master Marketer graduates for a return rate of 62.7%, and 407 usable responses from marketing club members for a response rate of 38.4%. Master Marketer respondents had a statistically significant increase in selfperceived knowledge with a change in mean score of 2.06 (pre-knowledge mean = 3.33, post-knowledge mean = 5.40, where 1 = low, and 7 = excellent). Using a paired samples t-test, the 2-tail level of significance was beyond the .05 level of significance. Marketing club respondents also showed a statistically significant increase in self-perceived knowledge. Adoption of price risk management practices was measured with an adjusted response scale ranging from 0 to 12. Master Marketer respondents showed a pre-mean score of 3.15, a post-mean score of 6.61, and a change of 3.46. The 2-tailed level of significance for the overall adoption scale was less than 0.01. Marketing club respondents also showed a statistically significant increase in adoption of these practices. Economic impact in terms of change in net income was derived using respondents?? self-reported changes in commodity price received for each commodity produced, and each respondent??s typical level of production. The total farm impact had a mean of $32,288. The 2-tailed level of significance for the total farm impact was less than 0.01. The mean impact per farm of $12,361 for marketing club respondents was also statistically significant. For Master Marketer respondents, notable findings with respect to the correlation of independent variable with dependent variables was total gross revenue was negatively correlated with knowledge change. Participants who reported a large change in knowledge tended to also report a large change (increase) in time spent on marketing.
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Groover, Gordon Eugene. "An evaluation of production and marketing strategies for eastern Virginia cash grain producers /." This resource online, 1988. http://scholar.lib.vt.edu/theses/available/etd-04272010-020401/.

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Groover, Gordon E. "An evaluation of production and marketing strategies for eastern Virginia cash grain producers." Thesis, Virginia Tech, 1988. http://hdl.handle.net/10919/42345.

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Eastern Virginia grain producers face production and marketing decisions under conditions of considerable yield and price variability. Traditionally MOTAD and other risk programming models have relied on the variability of historical returns series as a proxy for the risk an individual producer experiences. The mean forecast deviation method provides an alternative to the standard method of calculating deviations for MOT AD models. This method was applied to an eastern Virginia cash grain farm to provide a farm plan based on expected prices during the first week of February. The acreages of com, soybeans, and small grains were specified based on soil type, government program participation, sales at harvest, storage, pre-harvest hedging, and post-harvest hedging. The expected farm plans for the 1987 crop year resulted in participation in the government commodity programs at all levels of risk aversion and for each crop and soil type. Elimination of government commodity programs from the model resulted in two major findings: wheat and barley doubled cropped with soybeans preformed well on both soil types and at all levels of risk aversion, and given 1987 expected prices, idling lower quality land was a profitable decision at all levels of risk aversion.
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Ward, Lacey L. "Profitability of storage hedges for Kansas wheat producers." Thesis, Kansas State University, 2015. http://hdl.handle.net/2097/19054.

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Master of Science
Agricultural Economics
John A. Fox
Hard Red Winter Wheat is an extremely important part of the Kansas agricultural industry. In Kansas, this type of wheat is planted in the fall and harvested in mid-June. After harvest, producers have the option to either store or sell their wheat. If they decide to store, the wheat can be stored on-farm or in a commercial facility. Another storage decision is whether to store the wheat hedged or unhedged (speculative) storage. Hedging is a technique to limit the price risk associated with selling or buying commodities. This study compared hedged and speculative decisions for both on-farm and commercial storage scenarios for 108 locations geographically dispersed across Kansas. Wednesday prices were gathered for each location during the 10-year time period from 2004 to 2013. All monthly storage period possibilities from July to May were examined to determine the storage returns potential. All results are displayed as the profit or loss achieved compared to selling in June at harvest. Averages for Kansas were negative or slightly positive for all storage scenarios, but hedged returns showed much less variability in results compared to speculative returns. Regional differences showed that North Central Kansas displayed the highest level of basis improvement over the 10-year period followed by South Central Kansas. A regression analysis using nearby basis in June, harvest price, and futures contract spreads as independent variables and storage returns as a dependent variable showed emphasis on the futures spread having the biggest influence on storage profits.
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Books on the topic "Marketing producers"

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Popp, Michael P. Marketing practices of Arkansas beef cattle producers. Fayetteville, Ark: Arkansas Agricultural Experiment Station, 1998.

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Debrah, Siegfried. Dairy marketing in Ethiopia: Markets of first sale and producers' marketing patterns. Addis Ababa, Ethiopia: International Livestock Centre for Africa, 1991.

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Rutherford, Beverly. Women food producers in Guyana: Technology and marketing. Coronado, Costa Rica: Inter-American Institute for Cooperation on Agriculture, 1996.

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Harwood, Joy L. Year-specific estimation of optimal hedges for central Illinois soybean producers. Ithaca, N.Y: Dept. of Agricultural Economics, Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University, 1987.

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Haydu, John J. Market expansion strategies for turfgrass producers in the eastern United States. Gainesville, FL: University of Florida, Institute of Food and Agricultureal Sciences, Food and Resource Economics Dept., Florida Agriculture Experiment Stations, Florida Cooperative Extension Service, 2000.

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Wood, Wendell C. Frequency and duration of short hedging opportunities for Texas cotton producers, 1980-1986. College Station, Tex: Dept. of Agricultural Economics, Texas Agricultural Experiment Station, Texas A&M University System, 1988.

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Farrell-Green, Simon. Food heroes: Celebrating New Zealand's artisan producers and growers. Auckland, New Zealand: Penguin, 2012.

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Raindance Producers' Lab: Lo-to-no [sic] budget filmmaking. Oxford [England]: Focal Press, 2004.

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Varma, M. Madhusudana. Production and marketing of milk and milk products: A study of Chittoor Union. Tirupati: Sri Venkateswara University, 2004.

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Peurell, Erik. Users and producers on line: Producing, marketing, and reading Swedish literature using digital technology. Stockholm: Kungl. biblioteket, 2000.

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Book chapters on the topic "Marketing producers"

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Msangi, Josephine Phillip. "Policies and Legislations Governing Marketing and Food Trade: Southern Africa." In Food Security Among Small-Scale Agricultural Producers in Southern Africa, 21–41. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-09495-3_2.

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Mráček, Pavel, and Martin Mucha. "The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech Republic." In Strategic Innovative Marketing, 227–33. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_29.

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Karamouzi, Eugenia, Eleni Tsironi, and Panopoulos Panagiotis. "Legislation of the EU on organic cultivation." In Manuali – Scienze Tecnologiche, 39. Florence: Firenze University Press, 2020. http://dx.doi.org/10.36253/978-88-5518-044-3.39.

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This topic will provide an overview of the Legislation on organic cultivation. The EU sets out a number of rules and regulations governing the production, distribution and marketing of organic products in the EU. This is to satisfy consumer demand for trustworthy organic products whilst providing a fair marketplace for producers, distributors and marketers. Organic farming is a fast growing area in European agriculture, which is a direct result of increased consumer interest in organic products. In response to the challenges posed by this rapid expansion and in order to provide an effective legal framework for the industry, the EU has passed new legislation that will come into force on 1 January 2021
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Lancaster, Geoff, and Paul Reynolds. "Products and Services." In Marketing, 137–68. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_7.

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Lancaster, Geoff, and Paul Reynolds. "Products and Services." In Marketing, 118–48. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14039-8_7.

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Foster, Douglas. "Managing products." In Mastering Marketing, 104–26. London: Macmillan Education UK, 1994. http://dx.doi.org/10.1007/978-1-349-13238-6_5.

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Groucutt, Jonathan. "Products." In Foundations of Marketing, 167–207. London: Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-0-230-21227-5_9.

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Ottosson, Stig. "Marketing New Products." In Developing and Managing Innovation in a Fast Changing and Complex World, 169–211. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-94045-8_8.

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Knox, S. "Marketing Consumer Products." In Key Marketing Concepts, 33–36. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_7.

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Meldrum, Mike, and Malcolm McDonald. "Marketing Industrial Products." In Key Marketing Concepts, 37–40. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_8.

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Conference papers on the topic "Marketing producers"

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Bormane, Santa. "The role of integrated marketing communication for ustainable development in food production." In 22nd International Scientific Conference. “Economic Science for Rural Development 2021”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2021. http://dx.doi.org/10.22616/esrd.2021.55.008.

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The decrease in food production output, the suspension of production, and the decrease in product demand have influenced the operation of producers and their communication with customers in 2020. This brings to the forefront the producer's role in the use of IMC for sustainable development in Latvia. The purpose of the survey of leading specialists at Latvian food producers was to find out their opinion on the trends of development and a sustainable use of IMC in business. The object of the research: IMC for sustainable development. The subject: IMC for sustainable marketing at Latvian food producers. The study uses monographic, quantitative, qualitative methods – interviews of leading specialists of producers. It represents a follow-up to the author's previous studies in the food retail industry where she researched food retail chains and conducted a survey of buyers. She developed a conceptual model of IMC for sustainable business development and found that each sector has peculiarities in product selling, service provision, etc., yet there are also common trends that apply to all industries. The author urges further market research, covering producers. The results show some trends: 1) the motivation to use IMC for sustainable development has grown due to the increased use of technologies; 2) extended periods of sedentarism have exacerbated the problem of overweight in society and given rise to demand for healthy ecological products, including natural ingredients in production; 3) the risk of employee illness and the reorganization of production has contributed to the use of digital marketing.
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Koita, Mohamed El Bechir, and Hakan Adanacıoğlu. "Marketing Channels of Mango Farmers in Mali." In International Students Science Congress. Izmir International Guest Student Association, 2021. http://dx.doi.org/10.52460/issc.2021.008.

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Mango (Mangifera indica Linn) plays a central role as fruit crop among the horticultural fruits in Mali. Mali is among the largest mango producers in West Africa and among the fastest growing mango exporters in the world. The volume of mangoes produced is estimated at 575000 tons per year. Mango production is an important socio-economic activity in Mali, providing employment in rural areas and income through exportation. The study focused on marketing channels of mango famers in Mali. The secondary data were used to investigate marketing channels of mango in Mali. This paper consists of three parts. In the first part, the socio-economic characteristics of mango farmers in Mali were explained. In the second part, information about the development of Mango production and trade in Mali was given. In the third part, marketing channels of Mango farmers were examined. In general, it is difficult to say that Mango marketing channels operate effectively in Mali. The ineffectiveness of marketing channels occurs mostly at the local market level. It is important to strengthen the marketing infrastructure for Mango's marketing channels in Mali to be more effective. The government of Mali needs to implement a special incentive program, especially for wholesalers, who play an important role in increasing post-harvest losses. There is a need for financial support and training of wholesalers during the transportation, storage and processing of fresh mango. It is also important to extend these supports for mango producers.
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Mihailović, Branko, and Vesna Popović. "DIGITAL MARKETING OF AGRI-FOOD PRODUCTS IN SUPPORT OF RURAL TOURISM DURING THE COVID PANDEMIC." In The Sixth International Scientific Conference - TOURISM CHALLENGES AMID COVID-19, Thematic Proceedings. FACULTY OF HOTEL MANAGEMENT AND TOURISM IN VRNJAČKA BANJA UNIVERSITY OF KRAGUJEVAC, 2021. http://dx.doi.org/10.52370/tisc21111bm.

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The paper explores the possibilities of restructuring the activities of rural tourism in Serbia, during the COVID pandemic. Having in mind the shock experienced by the tourism sector, as well as the area of rural tourism, digital marketing of agricultural and food products is imposed as one of the solutions. Namely, through online platforms and modern logistics, producers can consolidate business revenues during a pandemic, when rural tourism is almost impossible. The move can be seen as a short-term business restructuring caused by a pandemic. In that way, with the measures of state support, the area of rural tourism in Serbia can be preserved, in order to be ready for the period after the pandemic. Digitization enables small agricultural producers to survive and strengthen their market position in conditions of intensified global competition. This is achieved through digital cooperation, which can play the role of one large agricultural producer, thus achieving the effects of economies of scale, size and breadth.
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Hallas, P. A. "The Future of UK Gas Marketing: Impact on North Sea Producers." In Offshore Europe. Society of Petroleum Engineers, 1991. http://dx.doi.org/10.2118/23158-ms.

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Michalek, Jeremy J., Panos Y. Papalambros, and Steven J. Skerlos. "A Study of Emission Policy Effects on Optimal Vehicle Design Decisions." In ASME 2003 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2003. http://dx.doi.org/10.1115/detc2003/dac-48767.

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A methodology is presented for studying the effects of automobile emission policies on the design decisions of profit-seeking automobile producers in a free-entry oligopoly market. The study does not attempt to model short-term decisions of specific producers. Instead, mathematical models of engineering performance, consumer demand, cost, and competition are integrated to predict the effects of design decisions on manufacturing cost, demand, and producer profit. Game theory is then used to predict vehicle designs that producers would have economic incentive to produce at market equilibrium under several policy scenarios. The methodology is illustrated with three policy alternatives for the small car market: corporate average fuel economy (CAFE) regulations, carbon dioxide emissions taxes, and diesel fuel vehicle quotas. Interesting results are derived, for example, it is predicted that in some cases a stiffer regulatory penalty can result in lower producer costs because of competition. This mathematical formulation establishes a link between engineering design, business, and marketing through an integrated optimization model that is used to provide insight necessary to make informed environmental policy.
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Janzen, Todd S., and W. Norval Horner. "The Alliance Pipeline: A Design Shift in Long Distance Gas Transmission." In 1998 2nd International Pipeline Conference. American Society of Mechanical Engineers, 1998. http://dx.doi.org/10.1115/ipc1998-2010.

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Competition in the natural gas industry grows steadily. The demand for natural gas transportation has typically exceeded the capability of the existing natural gas pipelines within Canada for several years. Even though intense competition exists with producing and marketing natural gas, limited transportation options limits the business opportunities available for energy companies. This competitive spirit is driving the Alliance Pipeline Project. Once the pipeline is complete, producers will have an additional transportation option to move their products to Chicago, Illinois, which is emerging as an important business hub for natural gas marketing. Designing and constructing a natural gas pipeline in the late 1990’s will allow Alliance Pipeline Limited the ability to implement the latest technology into all aspects of the design.
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Hasdemir, Mehmet, Bülent Miran, Mine Hasdemir, and Tijen Özüdoğru. "Analysis of Effective Factors on Legumes Production in Terms of Sustainability in Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2015. http://dx.doi.org/10.36880/c06.01405.

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The changes in the economic, social and cultural life affect the agricultural and food sector from production to consumption. All these changes affect the protection of soil and water resources and the production and consumption of legumes which is the protein source of over 2 billion people. On the other hand, while cereal production has increased by 6.1%, oil seed production has increased by 100.2%, legumes production has decreased by 28.8% in Turkey. This situation is very important for sustainability in Turkey which is 3rd lentil producer, 4th chickpea producer and 23rd dry beans producer all over the world. The objective of the study is examined the effective factors on legumes production in terms of sustaining the production. For this purpose, the relationship between the legumes producers socio-economical characteristics and other factors (as price, marketing etc.), and sustainability of production is analysing by Logit analysis method. In this context, in 2014, a face to face survey is conducted by 835 producers in 14 provinces. According the results, total farm size and crop price are determined as effective factors for sustainability.
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Matthews, Jason, Baljinder Singh, Glen Mullineux, and Tony Medland. "Modelling the Evolution of Packaging Systems for Product Variation." In ASME 2008 9th Biennial Conference on Engineering Systems Design and Analysis. ASMEDC, 2008. http://dx.doi.org/10.1115/esda2008-59144.

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Manufacturing practices such as mass customization mean producers are often making changes to their product and its respective packaging. Many of these changes arise over short periods due to marketing and customer demands. Some products are stable over long periods whilst others are short lived or seasonal. This paper presents an approach employing the capability of a constraint-based modelling environment to model and simulate variations in machine design configuration to cope with evolving product. The paper continues to explain the product effects, and how understanding product constraint relationships can offer the full understanding of the processing capability for the change product.
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George, Majo, and Elsa Cherian. "The Emergent Global Marketing Challenges For Kerala Cardamom Producers Vis-à-Vis The Role Of The Spices Board Of India." In InSITE 2017: Informing Science + IT Education Conferences: Vietnam. Informing Science Institute, 2017. http://dx.doi.org/10.28945/3709.

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Aim/Purpose: Since the late 1980s the Indian monopoly on the export of Cardamom has suffered a sharp and devastating setback from which India cannot recover. The research is looking into the reasons and suggests remedies. Background: The main problems are the competition from Guatemala, higher production costs, an increasing domestic demand, the lack of action from the Spices Board of India Methodology : The methodology used was not the conventional one, with an aim to obtain truthful and unbiased responses from all those involved using a mixture of all available methods. Contribution: The paper focuses on the provocations, limitations and seriousness of the situation and highlights the facts and figures to make the plantation sector to regain its prosperity. Findings: Lack of awareness among the farmers about the latest farming and post harvesting technologies and marketing strategies. Recommendations for Practitioners: This paper suggests measures to be taken by the cardamom farmers and the market intermediaries, and analyses the future role of the Spices Board of India Recommendation for Researchers: Further detailed studies are needed to ascertain current market share of the main competitors, to reduce the cost of production Impact on Society: If the findings in this paper are followed, the Indian Cardamom industry could retain its previous position in the market Future Research: Studies can be done export market, the use technology and export.
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Zadbood, Amineh, Nicholas Russo, and Steven Hoffenson. "Word-of-Mouth Recommendations in an Automobile Market System." In ASME 2019 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/detc2019-97680.

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Abstract Improving design in the context of market systems requires an understanding of how consumers learn about and evaluate competing products. Marketing models frequently assume that consumers choose the product with the highest utility, which provides businesses insights into how to design and price their products to maximize profits. While recent research has shown the impacts of consumer interactions within social networks on their purchasing decisions, they typically model market systems using a top-down approach. This paper applies an agent-based modeling approach with social network models to investigate the extent to which word-of-mouth (WOM) communications are influential in changing consumer preferences and producer market performance. Using a random network, we study the effects of the number of referrals for a product and the degrees of similarity between the senders and receivers of referrals on purchase decisions. In addition, the eigenvector centrality metric is used to analyze the spread of WOM referrals. The simulation results show that the most influential consumers in the network can create significant shifts in the market share, and a statistical analysis reveals a significant change in the system-level metrics of interest for the competing firms when WOM recommendations are included. The findings incentivize producers to invest in supporting their product development efforts with rigorous social networks analysis so as to increase their market success.
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Reports on the topic "Marketing producers"

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Wiley, Jenny L., Camille K. Gourdet, and Brian F. Thomas. Cannabidiol: Science, Marketing, and Legal Perspectives. RTI Press, April 2020. http://dx.doi.org/10.3768/rtipress.2020.op.0065.2004.

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Recent loosening of legal restrictions on cannabis and its chemical constituents, including phytocannabinoids such as Δ9-tetrahydrocannabinol (THC) and cannabidiol (CBD), has led to rapid proliferation and wide availability of products containing CBD. Although using pure CBD does not result in THC-like intoxication, it is not risk-free. In this review, we examine CBD from scientific, marketing, and regulatory perspectives. Specifically, we evaluate the evidence used to support statements concerning CBD’s real and putative medical effects and discuss misleading information that has been used in marketing approaches. Also, we explore the current legal landscape surrounding CBD. We conclude that further research is necessary to clarify legitimate therapeutic effects of CBD. Federal regulation is also necessary to assure quality, safety, and efficacy of CBD products. Until new regulations are enacted to ensure purity and label accuracy, consumers should balance any perceived benefits of CBD use against potential risks associated with using products of unknown quality.
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Shiferaw, Bekele, G. A. Obare, and Geoffrey Muricho. Rural institutions and producer organizations in imperfect markets: experiences from producer marketing groups in semi-arid eastern Kenya. Washington, DC: International Food Policy Research Institute, 2006. http://dx.doi.org/10.2499/capriwp60.

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Donovan, Geoffrey H., David L. Nicholls, and Joseph Roos. Marketing recommendations for wood products from Alaska birch, red alder, and Alaska yellow-cedar. Portland, OR: U.S. Department of Agriculture, Forest Service, Pacific Northwest Research Station, 2003. http://dx.doi.org/10.2737/pnw-gtr-589.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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