Log in

Relevant bibliographies by topics / Marketing Programme Variables

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers
Reports

Academic literature on the topic 'Marketing Programme Variables'

Author: Grafiati

Published: 4 June 2021

Last updated: 6 September 2023

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Marketing Programme Variables.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Marketing Programme Variables"

1

Esmark, Carol L., Stephanie M. Noble, and John E. Bell. "Open versus selective customer loyalty programmes." European Journal of Marketing 50, no. 5/6 (2016): 770–95. http://dx.doi.org/10.1108/ejm-11-2014-0730.

Full text

Abstract:

Purpose This paper aims to examine the impact of an open loyalty programme (anyone can join) versus a selective programme (requirements must be met) to show what types of loyalty programmes are most effective. In-group identification, gratitude, stage of relationship and visibility are additionally examined. Design/methodology/approach Two studies use experimental methodology to initially test the relationships. A third study uses survey and panel data. Findings Open programmes lead to more in-group identification, while selective programmes lead to higher levels of gratitude, especially in ma

APA, Harvard, Vancouver, ISO, and other styles

2

Cant, Michael Colin, and Michael Du Toit. "Identifying The Factors That Influence Retail Customer Loyalty And Capitalising Them." International Business & Economics Research Journal (IBER) 11, no. 11 (2012): 1223. http://dx.doi.org/10.19030/iber.v11i11.7370.

Full text

Abstract:

Much has been said about loyalty and the advantages that a loyal customer base offers to an organisation and more specifically to retail customers. With more than 2 billion loyalty programme memberships including hotel, supermarket, airline and financial services in the United States alone it is clear that loyalty programmes are an essential part of the marketing plan and strategy of retail organisations a road to survival, growth and profits. This study focussed on one particular clothing retailer in Gauteng that on its own represents 20.3% of the market making it the largest clothing retaile

APA, Harvard, Vancouver, ISO, and other styles

3

Mukherjee, Jaydeep. "Using New Case Studies for Evaluation of Marketing Student’s Academic Performance." Vision: The Journal of Business Perspective 22, no. 1 (2018): 61–67. http://dx.doi.org/10.1177/0972262917750246.

Full text

Abstract:

Case method has been a popular pedagogy in management education. It is a preferred evaluation tool which is inherently subjective in nature. This article compares the results of case-based evaluation in marketing discipline, in announced and unannounced settings, for full-time and part-time management programmes and discusses its implications. The data were collected from the formal evaluation made by a faculty of an Association of MBAs (AMBA) accredited management institute of India. The results suggests that for full-time residential MBA programmes, use of relative marks for grading each com

APA, Harvard, Vancouver, ISO, and other styles

4

Yogitha, P., M. Anjugam, J. S. Amarnath, S. Padma Rani, and B. Sivasankari. "Determinants of Participation of Members in Farmer Producer Organization in Madurai District." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 10 (2023): 1–6. http://dx.doi.org/10.9734/ajaees/2023/v41i102133.

Full text

Abstract:

Aims: The study aimed to identify the factors influencing the participation of members in FPO. Study Design: The study has utilized random sampling method to identify sample districts, sample blocks, sample villages and sample respondents for interview. Place and Duration of Study: The study was carried out in Madurai district of Tamil Nadu in the month of May 2023. Methodology: Primary data was used in the study. Logit regression model was used to identify the factors influencing the participation of members in FPO. A well-structured interview schedule was used to collect da

APA, Harvard, Vancouver, ISO, and other styles

5

Gutiérrez, M., J. Ballesteros, R. González-Oliveros, and J. Ruíz de Apodaka. "Retention rates in two naltrexone programmes for heroin addicts in Vitoria, Spain." European Psychiatry 10, no. 4 (1995): 183–88. http://dx.doi.org/10.1016/0767-399x(96)80062-9.

Full text

Abstract:

SummaryThe main finding of a former Spanish multicenter study (SMS) on the effectiveness of naltrexone maintenance in heroin addicts, was the high retention rate achieved at 24 weeks of follow-up since naltrexone induction (40%). The authors claimed this rate was one of the highest ever reported in the literature for a non-selected sample of opiate addicts and discussed the possible relevance of a set of variables — like motivations and expectations due to a new treatment — on the findings. To assess the possible effects of these variables, we have compared the retention rates in two similar n

APA, Harvard, Vancouver, ISO, and other styles

6

Shrestha, Shankar Kumar, and Bikash Shrestha. "Choice of Management Specialisation Courses: Assessing the Role of Consideration of Prospects, and Individual and Social Factors." Journal of Business and Social Sciences Research 6, no. 2 (2021): 25–40. http://dx.doi.org/10.3126/jbssr.v6i2.44695.

Full text

Abstract:

This paper presents the results of a survey that examined the decision-making variables influencing the specialisation choice of undergraduate management students from a consumer behaviour perspective. Tribhuvan University has designed their undergraduate BBA programme by offering students the facility to customise their educational programme through the specialisation in four different areas: banking & finance, industry and services management, micro enterprise management, and sales and marketing management. Using the factorial ANCOVA research design and multistage sampling technique, 114

APA, Harvard, Vancouver, ISO, and other styles

7

Baviera-Puig, Amparo, Tomás Baviera, Juan Buitrago-Vera, and Carmen Escribá-Pérez. "INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN." Journal of Business Economics and Management 21, no. 4 (2020): 1035–57. http://dx.doi.org/10.3846/jbem.2020.12393.

Full text

Abstract:

Data Envelopment Analysis (DEA) is a relative measure of efficiency applied to a set of decision units and is being used more and more frequently in the supermarket sector. Nonetheless, given how strongly the sector’s financials depend on demand, companies need to combine this measurement with trade area information to best manage corporate efficiency. In this paper, the proposal consists of integrating DEA with a clearly articulated, structural typology so that supermarkets, based on their particular characteristics, can determine which variables are most critical for improving their efficien

APA, Harvard, Vancouver, ISO, and other styles

8

Gan, Christopher E. C., David A. Cohen, Baiding Hu, Minh Chau Tran, Weikang Dong, and Annie Wang. "The relationship between credit card attributes and the demographic characteristics of card users in China." International Journal of Bank Marketing 34, no. 7 (2016): 966–84. http://dx.doi.org/10.1108/ijbm-09-2015-0133.

Full text

Abstract:

Purpose The purpose of this paper is to investigate the impact that several of these factors have on a consumer’s decision to hold a credit card, as well as those involved in determining the level of credit card limit. Design/methodology/approach Potential explanatory variables were identified in the literature, then used to build a binary logit model to test the impact of the card and consumer characteristics on credit card ownership. Data were collected via a structured interview of 409 consumers living in Hebei Province, China. Findings The results indicate that convenience in use, level of

APA, Harvard, Vancouver, ISO, and other styles

9

Md Kassim, Aza Azlina, Fazilah Tamsir, Zainal Azhar Zainal Azim, Juliza Mohamed, and Hairin Nisa Meor Nordin. "Determinants of Saving Behavior: An Empirical Study among Private Universities Students in Selangor." Asia Proceedings of Social Sciences 2, no. 2 (2018): 84–88. http://dx.doi.org/10.31580/apss.v2i2.345.

Full text

Abstract:

Nowadays, most of the university students are already accumulating substantial debts from higher education fee loans, personal bank loans or overused of credit cards. The saving behaviour among students is significantly important as they are easily exposed to be blacklisted borrowers. Therefore, this study examines the factors that influence studentsâ€™ saving behaviour among private universities in Selangor. Six variables are included namely; education level, programme, gender, race, family background and financial literacy. The result indicates that saving behaviour is influenced by educatio

APA, Harvard, Vancouver, ISO, and other styles

10

Whiteley, Paul, Marianne Stewart, David Sanders, and Harold Clarke. "Do Institutions Really Influence Political Participation?" International Journal of Market Research 52, no. 1 (2010): 21–42. http://dx.doi.org/10.2501/s1470785310201041.

Full text

Abstract:

This paper examines the influence of institutions and other contextual variables in a set of individual-level models of political participation, using a multi-level modelling strategy. It uses data from Citizenship Survey of the International Social Survey Programme conducted in 2004, to model relationships in many of the world's democracies. It examines the effects of variables that have been shown to be important in aggregate-level models of turnout, such as the effective number of parties, the distortions in representation associated with the electoral system, and the size of districts. It

APA, Harvard, Vancouver, ISO, and other styles

More sources

Dissertations / Theses on the topic "Marketing Programme Variables"

1

Mohan, Avvari V. "Marketing Programmes And Technological Developments Across Product Life Cycle : An Exploratory Study In Indian Machine Building Sector." Thesis, 1995. https://etd.iisc.ac.in/handle/2005/1842.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Mohan, Avvari V. "Marketing Programmes And Technological Developments Across Product Life Cycle : An Exploratory Study In Indian Machine Building Sector." Thesis, 1995. http://etd.iisc.ernet.in/handle/2005/1842.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Marketing Programme Variables"

1

Saccone, Elena, and Paula Bonatto, eds. Experiencia Marketing. Editorial de la Universidad Nacional de La Plata (EDULP), 2018. http://dx.doi.org/10.35537/10915/69659.

Full text

Abstract:

Este libro aborda la metodología utilizada por la cátedra Administración de la Comercialización I, en el desarrollo del Programa Experiencia Marketing. - El Capítulo 2 “Convocatoria y propuesta de trabajo” explica el proceso de convocatoria y selección de las organizaciones participantes del Programa. Se describen los distintos medios que se utilizan para contactarse con las organizaciones, la explicación del programa y cómo se las motiva a participar. Asimismo, se comenta la forma de recibir y clasificar las solicitudes y se detallan los criterios de evaluación para la selección de los casos.

APA, Harvard, Vancouver, ISO, and other styles

2

(Editor), Vincenzo Esposito Vinzi, Wynne W. Chin (Editor), Joerg Henseler (Editor), and Huiwen Wang (Editor), eds. Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields (Springer Handbooks of Computational Statistics). Springer, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Marketing Programme Variables"

1

Mudzengi, Boycen. "Towards Sustainable Community Conservation in Tropical Savanna Landscapes: A Management Intervention Framework for Ecotourism Projects in a Changing Global Climate." In Protected Area Management - Recent Advances. IntechOpen, 2022. http://dx.doi.org/10.5772/intechopen.101589.

Full text

Abstract:

Community-based conservation embedded in the Communal Areas Management Programme for Indigenous Resources, as exemplified by the Mahenye ecotourism project, faces numerous challenges due to climate change. It, therefore, becomes imperative to adopt community-based conservation models for the changing global climatic dynamics. The specific objectives of the research were to do the following: (i) identify the shocks emanating from climate change at Mahenye ecotourism project, (ii) indicate adaptations to make the ecotourism model at Mahenye more resilient in the face of shocks emanating from climate change, and (iii) develop a management intervention framework for ecotourism projects in a changing global climate. We approached the research from a qualitative perspective. The shocks emanating from climate change at the Mahenye ecotourism project included a shortage of water and forage for wild animals during drought years, flood-induced damage of buildings and roads due to increased incidence and severity of tropical cyclones, reduced bioclimatic comfort due to temperature rises, and increased theft of flora and fauna due to climate change-related socio-economic deprivation. The adaptations include recalibrating variables ranging from amenities, income streams, marketing, and linkages. The research results could inform environmental planners on strategies for ensuring the sustainability of community ecotourism in a changing climate.

APA, Harvard, Vancouver, ISO, and other styles

2

Ortigosa Hernández, Mauricio. "Indicador de confianza del consumidor en méxico a través de un sistema de inferencia difuso." In Tópicos de marketing. Universidad Nacional Abierta y a Distancia, 2021. http://dx.doi.org/10.22490/9789586517492.03.

Full text

Abstract:

El presente escrito es una aplicación al marketing de los llamados sistemas de inferencia difusos. Estos sistemas tienen la propiedad de trabajar con información similar a como lo hace el pensamiento humano utilizando variables lingüísticas de entrada y salida, y un conjunto de reglas difusas elaboradas previamente a través del conocimiento sobre el tema y/o con apoyo de expertos. En México el Instituto Nacional de Estadística y Geografía (INEGI) publica mensualmente un indicador de confianza del consumidor a partir de una encuesta de 15 preguntas de las cuales cinco de ellas son utilizadas para obtener dicho indicador. El sistema difuso propuesto, toma como base la misma información del INEGI con la diferencia de obtener el indicador de confianza a través de un conjunto de reglas difusas y mecanismos de inferencia por el método Mamdani mediante el programa Mathlab. Para probar la consistencia en los resultados que arroja el sistema, se calcularon para cada mes los indicadores de confianza del consumidor de diciembre del 2012 a noviembre del 2020 y se compararon con las cifras oficiales obteniendo una buena correlación entre ambos.

APA, Harvard, Vancouver, ISO, and other styles

3

Galib, Mohammad Hasan. "Social CRM." In Diverse Methods in Customer Relationship Marketing and Management. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5619-0.ch004.

Full text

Abstract:

This chapter is based on an empirical research study that attempts to gain an understanding of the social customers' behavior by identifying the factors that influence their decision to participate in social customer relationship management (CRM) programs. A social behavioral model (SBM) was developed in this study. The construction of the SBM was partly based on two popular models: technology acceptance model and theory of planned behavior. The data (n=305) were analyzed with exploratory factor analysis, confirmatory factor analysis, and path analysis. Attitude, usefulness, and perceived risk are the most influential factors in SBM. Other variables—social identity, perceived ease of use, perceived behavioral control, perceived enjoyment, and satisfaction—affected intention indirectly. Subjective norm and image did not affect intention directly or indirectly; therefore, these two variables were dropped from the SBM. The resultant conceptual framework provides a stronger theoretical basis for understanding the behavioral aspect of social CRM implementation.

APA, Harvard, Vancouver, ISO, and other styles

4

Ríos-Manríquez, Martha. "Entrepreneur Woman and the Information and Communication Technologies for Business Management Improvement." In Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-6307-5.ch005.

Full text

Abstract:

In the women entrepreneur management environment, information and communication technologies (ICTs) are internal and external efficiency tools. Therefore, this chapter determines if the dimensions of the variable “incorporation of ICT in: Basic ICT stage, ICT development stage, ICT maturity stage,” improve the management of the entrepreneur women in micro, small and medium enterprises (MSMEs) located in Guanajuato, Mexico. This is done using a quantitative approach, with a descriptive, correlational and regression analysis of a sample of 133 enterprising women. The results show that the stages of incorporation of ICT, along with the size of the MSME, influence their management. This chapter aims to raise awareness among governments (state and federal) about the situations of these MSMEs to promote the change in public policies and establishing training programs to empower entrepreneur women with tools such as ICT, giving them the opportunity to strengthen their decisions, conduct e-business and increase the creation of jobs.

APA, Harvard, Vancouver, ISO, and other styles

5

Balonas, Sara. "Social Change: Bringing Allies to the Field. An Interdisciplinary Model." In Strategic Communication in Context: Theoretical Debates and Applied Research. UMinho Editora/CECS, 2021. http://dx.doi.org/10.21814/uminho.ed.46.8.

Full text

Abstract:

This chapter discusses the proposition that development programmes may not place sufficient value on the use of strategic communication, and instead focus on information and awareness campaigns that offer no guarantee of effective change. The chapter seeks to emphasise the importance of strategic communication when applied to behavioural change and effective social change. To this end, certain fundamental concepts will be revisited, such as communication for development and social change and its capacity to embed strategic thinking. Furthermore, we will try to understand the essentials of participatory communication, social marketing, and behavioural sciences, as disciplines to be convened in communication strategies for social change. Assuming that any act of communication of development programmes aims to influence attitudes and behaviours that will foster better living conditions for communities or a more sustainable future, communication should be viewed less as an isolated task and more as a tool to promote effective change. It is not sufficient to launch information campaigns or create awareness about a specific topic. It is necessary to identify what kind of reaction is intended and set corresponding behavioural objectives. Setting concrete, delimited, and measurable objectives is one of the mandatory variables of strategic communication planning in many fields and must underpin social change strategies. Strategic communication is also characterised by the attention given to situation analysis, making it possible to obtain objective data and an overview of the context, in order to support strategic decisions. This is a traditional practice in activities that are pursued by private organisations and should always remain top of mind in contexts of societal development. Strategic communication must also increase interdisciplinarity, as has been pointed out by academic experts. Revisiting the associated arguments inspires us to create a strategic communication matrix for social change, based on a cross-disciplinary perspective. As an ultimate goal, this chapter defends the transposition, with the necessary adaptations, of consolidated practices in other field, to the arena of social change. On this basis, a working model will be proposed that articulates the contributions of the various aforementioned disciplines to be adopted, for instance, in the communication strategies of sustainable development goals.

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Marketing Programme Variables"

1

Jabbori Al- Khafaji, Hakim. "Digital Marketing and its effect on reducing the Customer Incivility." In 11th International Conference of Economic and Administrative Reform: Necessities and Challenges. University of Human Development, 2022. http://dx.doi.org/10.21928/icearnc/34.

Full text

Abstract:

The purpose of the research is how to reduce customer incivility to which service providers are exposed during the process of providing various services that lead to abuse, and the problem of research emerges in how to reduce the exposure of service providers to customer incivility that leads to negative effects on them through the adoption of digital marketing, The research aims to test and measure the correlation and effect between the research variables, diagnose the causes of customer incivility and reduce them, and test by developing the two hypotheses of correlation and effect between th

APA, Harvard, Vancouver, ISO, and other styles

2

Jabbori Al- Khafaji, Hakim. "Digital Marketing and its effect on reducing the Customer Incivility." In 11th International Conference of Economic and Administrative Reform: Necessities and Challenges. University of Human Development, 2022. http://dx.doi.org/10.21928/uhdicearnc/34.

Full text

Abstract:

The purpose of the research is how to reduce customer incivility to which service providers are exposed during the process of providing various services that lead to abuse, and the problem of research emerges in how to reduce the exposure of service providers to customer incivility that leads to negative effects on them through the adoption of digital marketing, The research aims to test and measure the correlation and effect between the research variables, diagnose the causes of customer incivility and reduce them, and test by developing the two hypotheses of correlation and effect between th

APA, Harvard, Vancouver, ISO, and other styles

3

Avinante, Mara Dinna P., Jay-Arr C. Tayao, Margarita J. Mangalile, Pilipino Ramos, and Krissa Marie Japco. "Examining the Critical Thinking and Decision Making Skills as Graduate Attributes." In GLOCAL Conference on Asian Linguistic Anthropology 2019. The GLOCAL Unit, SOAS University of London, 2019. http://dx.doi.org/10.47298/cala2019.9-1.

Full text

Abstract:

The purpose of the study is to examine the critical thinking and decision-making skills of graduating students taking up a Business Administration major in Management Accounting, Marketing and Finance as well as their language proficiency levels as a determinant of critical thinking and decision-making skills. A total of 176 respondents from the three different degree programs participated in the study. Results revealed a Beginning Thinker with an over all CT score of 25.92. While Decision Making skills fall under the “often” category. Language Proficiency appeared to be significant for CT but

APA, Harvard, Vancouver, ISO, and other styles

4

ŠPIČKA, Jindřich. "WHAT DETERMINES PROPENSITY TO GET PUBLIC INVESTMENT SUBSIDIES? A CASE STUDY OF THE CZECH FOOD INDUSTRY." In RURAL DEVELOPMENT. Aleksandras Stulginskis University, 2018. http://dx.doi.org/10.15544/rd.2017.052.

Full text

Abstract:

The aim of the paper is to is to quantify differences in structural and economic indicators between participants and nonparticipants of the investment support programmes in the Czech food industry at the beginning of the old programming period (2007). Research was conducted on a dataset of supported projects from the Ministry of Agriculture and Ministry of Industry and Trade combined with structural and economic indicators of participating and nonparticipating companies provided by MagnusWeb database. Final database contained 1 225 companies. However, not all indicators were available for all

APA, Harvard, Vancouver, ISO, and other styles

5

María Vallina-Hernández, Ana, Hanns De La Fuente-Mella, Jose Barrera, and Hugo Mansilla. "Active Learning Methods to Enhance Higher Education in Business." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002292.

Full text

Abstract:

The environment of a knowledge society is dynamic, active, oriented towards innovation. Therefore, the development of skills for the 21st century, such as the fundamental ones, content, and professionals in the Business career, is becoming more critical. Furthermore, the active-cooperative methodologies take more prominence in developing an undergraduate career in business and economics, whose significant increases with the uncertainty, social, and environmental changes that the pandemic is causing.Business education always has the challenge to achieve that student comprehend business dynamics

APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Marketing Programme Variables"

1

Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

Full text

Abstract:

The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia.

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!