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Journal articles on the topic 'Marketing Programme Variables'

Author: Grafiati

Published: 4 June 2021

Last updated: 6 September 2023

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1

Esmark, Carol L., Stephanie M. Noble, and John E. Bell. "Open versus selective customer loyalty programmes." European Journal of Marketing 50, no. 5/6 (2016): 770–95. http://dx.doi.org/10.1108/ejm-11-2014-0730.

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Purpose This paper aims to examine the impact of an open loyalty programme (anyone can join) versus a selective programme (requirements must be met) to show what types of loyalty programmes are most effective. In-group identification, gratitude, stage of relationship and visibility are additionally examined. Design/methodology/approach Two studies use experimental methodology to initially test the relationships. A third study uses survey and panel data. Findings Open programmes lead to more in-group identification, while selective programmes lead to higher levels of gratitude, especially in ma

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Cant, Michael Colin, and Michael Du Toit. "Identifying The Factors That Influence Retail Customer Loyalty And Capitalising Them." International Business & Economics Research Journal (IBER) 11, no. 11 (2012): 1223. http://dx.doi.org/10.19030/iber.v11i11.7370.

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Much has been said about loyalty and the advantages that a loyal customer base offers to an organisation and more specifically to retail customers. With more than 2 billion loyalty programme memberships including hotel, supermarket, airline and financial services in the United States alone it is clear that loyalty programmes are an essential part of the marketing plan and strategy of retail organisations a road to survival, growth and profits. This study focussed on one particular clothing retailer in Gauteng that on its own represents 20.3% of the market making it the largest clothing retaile

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Mukherjee, Jaydeep. "Using New Case Studies for Evaluation of Marketing Student’s Academic Performance." Vision: The Journal of Business Perspective 22, no. 1 (2018): 61–67. http://dx.doi.org/10.1177/0972262917750246.

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Case method has been a popular pedagogy in management education. It is a preferred evaluation tool which is inherently subjective in nature. This article compares the results of case-based evaluation in marketing discipline, in announced and unannounced settings, for full-time and part-time management programmes and discusses its implications. The data were collected from the formal evaluation made by a faculty of an Association of MBAs (AMBA) accredited management institute of India. The results suggests that for full-time residential MBA programmes, use of relative marks for grading each com

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Yogitha, P., M. Anjugam, J. S. Amarnath, S. Padma Rani, and B. Sivasankari. "Determinants of Participation of Members in Farmer Producer Organization in Madurai District." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 10 (2023): 1–6. http://dx.doi.org/10.9734/ajaees/2023/v41i102133.

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Aims: The study aimed to identify the factors influencing the participation of members in FPO. Study Design: The study has utilized random sampling method to identify sample districts, sample blocks, sample villages and sample respondents for interview. Place and Duration of Study: The study was carried out in Madurai district of Tamil Nadu in the month of May 2023. Methodology: Primary data was used in the study. Logit regression model was used to identify the factors influencing the participation of members in FPO. A well-structured interview schedule was used to collect da

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Gutiérrez, M., J. Ballesteros, R. González-Oliveros, and J. Ruíz de Apodaka. "Retention rates in two naltrexone programmes for heroin addicts in Vitoria, Spain." European Psychiatry 10, no. 4 (1995): 183–88. http://dx.doi.org/10.1016/0767-399x(96)80062-9.

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SummaryThe main finding of a former Spanish multicenter study (SMS) on the effectiveness of naltrexone maintenance in heroin addicts, was the high retention rate achieved at 24 weeks of follow-up since naltrexone induction (40%). The authors claimed this rate was one of the highest ever reported in the literature for a non-selected sample of opiate addicts and discussed the possible relevance of a set of variables — like motivations and expectations due to a new treatment — on the findings. To assess the possible effects of these variables, we have compared the retention rates in two similar n

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Shrestha, Shankar Kumar, and Bikash Shrestha. "Choice of Management Specialisation Courses: Assessing the Role of Consideration of Prospects, and Individual and Social Factors." Journal of Business and Social Sciences Research 6, no. 2 (2021): 25–40. http://dx.doi.org/10.3126/jbssr.v6i2.44695.

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This paper presents the results of a survey that examined the decision-making variables influencing the specialisation choice of undergraduate management students from a consumer behaviour perspective. Tribhuvan University has designed their undergraduate BBA programme by offering students the facility to customise their educational programme through the specialisation in four different areas: banking & finance, industry and services management, micro enterprise management, and sales and marketing management. Using the factorial ANCOVA research design and multistage sampling technique, 114

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Baviera-Puig, Amparo, Tomás Baviera, Juan Buitrago-Vera, and Carmen Escribá-Pérez. "INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN." Journal of Business Economics and Management 21, no. 4 (2020): 1035–57. http://dx.doi.org/10.3846/jbem.2020.12393.

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Data Envelopment Analysis (DEA) is a relative measure of efficiency applied to a set of decision units and is being used more and more frequently in the supermarket sector. Nonetheless, given how strongly the sector’s financials depend on demand, companies need to combine this measurement with trade area information to best manage corporate efficiency. In this paper, the proposal consists of integrating DEA with a clearly articulated, structural typology so that supermarkets, based on their particular characteristics, can determine which variables are most critical for improving their efficien

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Gan, Christopher E. C., David A. Cohen, Baiding Hu, Minh Chau Tran, Weikang Dong, and Annie Wang. "The relationship between credit card attributes and the demographic characteristics of card users in China." International Journal of Bank Marketing 34, no. 7 (2016): 966–84. http://dx.doi.org/10.1108/ijbm-09-2015-0133.

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Purpose The purpose of this paper is to investigate the impact that several of these factors have on a consumer’s decision to hold a credit card, as well as those involved in determining the level of credit card limit. Design/methodology/approach Potential explanatory variables were identified in the literature, then used to build a binary logit model to test the impact of the card and consumer characteristics on credit card ownership. Data were collected via a structured interview of 409 consumers living in Hebei Province, China. Findings The results indicate that convenience in use, level of

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Md Kassim, Aza Azlina, Fazilah Tamsir, Zainal Azhar Zainal Azim, Juliza Mohamed, and Hairin Nisa Meor Nordin. "Determinants of Saving Behavior: An Empirical Study among Private Universities Students in Selangor." Asia Proceedings of Social Sciences 2, no. 2 (2018): 84–88. http://dx.doi.org/10.31580/apss.v2i2.345.

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Nowadays, most of the university students are already accumulating substantial debts from higher education fee loans, personal bank loans or overused of credit cards. The saving behaviour among students is significantly important as they are easily exposed to be blacklisted borrowers. Therefore, this study examines the factors that influence studentsâ€™ saving behaviour among private universities in Selangor. Six variables are included namely; education level, programme, gender, race, family background and financial literacy. The result indicates that saving behaviour is influenced by educatio

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Whiteley, Paul, Marianne Stewart, David Sanders, and Harold Clarke. "Do Institutions Really Influence Political Participation?" International Journal of Market Research 52, no. 1 (2010): 21–42. http://dx.doi.org/10.2501/s1470785310201041.

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This paper examines the influence of institutions and other contextual variables in a set of individual-level models of political participation, using a multi-level modelling strategy. It uses data from Citizenship Survey of the International Social Survey Programme conducted in 2004, to model relationships in many of the world's democracies. It examines the effects of variables that have been shown to be important in aggregate-level models of turnout, such as the effective number of parties, the distortions in representation associated with the electoral system, and the size of districts. It

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Meštrović, Dunja. "SUSTAINABLE MARKETING IN HIGHER EDUCATION." Tourism and hospitality management 28, no. 3 (2022): 691–94. http://dx.doi.org/10.20867/thm.28.3.12.

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Purpose Sustainable marketing, which emerged as the third development phase of green marketing, evolved from the economics of sustainable development. It is defined as a simultaneous balanced approach that incorporates and integrates economic, environmental and social goals, while meeting the needs of all stakeholders and respecting the needs of future generations. Such an approach is considered an obligation, rather than an option, and it represents the focus of this doctoral dissertation. In our post-industrial society, highly-educated human resources and knowledge are the most valuable reso

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Anderson, AS, LEG Porteous, E. Foster, et al. "The impact of a school-based nutrition education intervention on dietary intake and cognitive and attitudinal variables relating to fruits and vegetables." Public Health Nutrition 8, no. 6 (2005): 650–56. http://dx.doi.org/10.1079/phn2004721.

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AbstractObjectiveTo assess the impact of a school-based nutrition education intervention aimed at increasing the consumption of fruits and vegetables.DesignThe intervention programme increased the provision of fruits and vegetables in schools and provided a range of point-of-purchase marketing materials, newsletters for children and parents, and teacher information. Curriculum materials at age 6–7 and 10–11 years were also developed and utilised. Evaluation was undertaken with groups of younger (aged 6–7 years) and older (aged 10–11 years) children. Methods included 3-day dietary records with

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Chong, Kuok Wei, and Nik Mohd Hazrul Nik Hashim. "Threats to New Product Innovativeness and the Effects of Supplier Influence Processes." International Journal of Marketing Studies 8, no. 1 (2016): 170. http://dx.doi.org/10.5539/ijms.v8n1p170.

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<p>Innovation can be best described as the adoption of an idea or behaviour pertaining to a product, service, device, system, policy or programme that is new to an organization. Many companies nowadays develop and pursue innovative new products as a strategic move to gain competitive share in the market, and many do so by launching new products before competitors moving in. However, to produce innovation effectively, they need support from various operating sections and one of the main sections comes from suppliers. Because managers are always confronted with competitive pressures from n

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Dhanalakshmi, J., and S. Malathi. "Effectiveness of video assisted teaching programme on knowledge and attitude regarding hemodialysis among patients with chronic renal failure." CARDIOMETRY, no. 25 (February 14, 2023): 141–44. http://dx.doi.org/10.18137/cardiometry.2022.25.141144.

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Chronic Renal Failure is a worldwide public health problem with an increasing incidence and prevalence, poor outcomes and high costs. The health teaching regarding hemodialysis and self care is important to improve the health and well being for patients with chronic renal failure. The aim of the study was to evaluate the effectiveness of video assisted teaching on knowledge and attitude regarding hemodialysis among patients with chronic renal failure. Pre experimental one group pretest post design was used. The setting of the study were out patient department at Dhanalakshmi Srinivasan Medical

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Kazancoglu, Ipek, and Hatice Aydin. "An investigation of consumers’ purchase intentions towards omni-channel shopping." International Journal of Retail & Distribution Management 46, no. 10 (2018): 959–76. http://dx.doi.org/10.1108/ijrdm-04-2018-0074.

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Purpose The growth of omni-channel retailing is causing consumers to change their habits and shopping behaviour. It is essential to understand the factors on purchase intention within the consumer context. The purpose of this paper is to explore factors that are influencing consumers to use omni-channel in their shopping behaviour – specifically in the apparel sector in Turkey as an emerging country. Design/methodology/approach Designed as exploratory research, this study used four different focus groups. Focus groups were conducted with university students who have experienced the company’s o

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Kaaria, Stephen Kinoti, and Reuben Njuguna. "Organizational Attributes and Implementation of Enterprise Resource Planning: A Case of Kenya Medical Research Institute, Kilifi County." International Journal of Current Aspects 3, no. II (2019): 231–42. http://dx.doi.org/10.35942/ijcab.v3iii.20.

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ERP technology has been embraced as an enterprise-wide package to integrate all necessary business functions into a single system with a shared database. It enhances decision making in business process and systemically harmonizes the activities of sales and marketing, manufacturing processes, operational management, product and service logistics, product purchasing, financial management, product development, and management of human resources. The study examined organizational attributes influencing implementation of enterprise resource planning in a medical research institute in Kenya. The stu

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EBIMOBOWEI, APPAH, and BANABO EKANKUMO. "MARKETING MIX AND THE PROVISION OF ACCOUNTING SERVICES IN NIGERIA." Australian Journal of Business and Management Research 01, no. 12 (2012): 19–32. http://dx.doi.org/10.52283/nswrca.ajbmr.20120112a03.

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This study examines marketing mix and the provision of accounting services in the Niger Delta of Nigeria. To achieve this objective, data was collected from primary and secondary sources. The secondary sources were from scholarly books and journals while the primary source involved a well structured questionnaire of three sections of sixty five items with an average reliability of 0.84. The data collected from the questionnaire were analyzed using relevant diagnostics tests and multiple regression models. The result revealed that marketing mix variables were positively correlated (0.05) to the

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Rivera, Jaime, and Víctor Alarcón. "Model for assessing the quality of marketing-management education." Journal of Economics, Finance and Administrative Science 25, no. 49 (2018): 5–25. http://dx.doi.org/10.1108/jefas-09-2017-0095.

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Purpose This study aims to propose and test a model of educational quality in marketing-management by incorporating resource-capability variables that are linked to learning outcomes for students and the competitive positioning of universities. Design/methodology/approach Drawing on the resource-dependence theory, this study develops a comprehensive model for measuring educational quality. A sample comprising Spanish university teachers has been used to test the hypothesised relationships by using a two-stage least squares regression analysis while controlling for the possible effect of the pu

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Acosta, Diego, Maira Horna, and Cristina Caiza. "The use of crowdfunding and its impact on entrepreneurship in the city of Ambato - Ecuador." Minerva 2, no. 6 (2021): 13–22. http://dx.doi.org/10.47460/minerva.v2i6.38.

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Crowdfunding and its impact on entrepreneurship in the city of Ambato are studied, according to several authors the variables are associated quite well when undertaking an idea and seeking financing. Within this process, the advantages and disadvantages of using crowdfunding are highlighted, as well as the process to undertake and finance projects. The results express that there is still the wrong thinking that financing is a limitation to undertake and they do not look for options in the market that can satisfy their needs. The results to entrepreneurs show that there is ignorance about crowd

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Kim, Juyoung, and Myung Suk Kim. "Analysis of automobile repeat-purchase behaviour on CRM." Industrial Management & Data Systems 114, no. 7 (2014): 994–1006. http://dx.doi.org/10.1108/imds-01-2014-0031.

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Purpose – The purpose of this paper is to suggest a method of selecting efficient customer service programmes and of providing relevant customer information to dealers, based on the analysis of repeat-purchase behaviour data in the automobile industry. Design/methodology/approach – A recurrent event model is proposed and employed to determine which variables affect repurchasing behaviour in consumers' repurchase cycles. Unlike the conventional recurrent event model, the proposed model uses common variables for all strata, as well as stratum-specific variables. Findings – Empirical results show

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Nayak, Archita, Kanti Paul, and Kanak Kanti Bagchi. "Production, Consumption and Marketing Status of Dairy Development in India: An Inter-state Analysis." PRAGATI: Journal of Indian Economy 9, no. 2 (2022): 1–17. http://dx.doi.org/10.17492/jpi.pragati.v9i2.922201.

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Dairy sector plays a vital role in the case of a nation’s food supply, engagement of rural workforce etc. Milk production, consumption and per capita availability in India have been increasing rapidly. Some of the challenges in dairy sector are pricing, low milk productivity due to intrinsic (low genetic potential) and extrinsic (poor nutrition/feed management, ineffective veterinary and inefficient execution of breed improvement programmes), shortage of feed/fodder and organized private sector. Access to technological innovations, improvement in infrastructural etc have been quite significant

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Morrison, Nicole Bronwin, Richardson Shambare, and Tarisai Fritz Rukuni. "Customer Loyalty Programmes in South Africa." International Journal of Customer Relationship Marketing and Management 14, no. 1 (2023): 1–16. http://dx.doi.org/10.4018/ijcrmm.325789.

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The study examines customer attitudes towards fast moving consumer goods (FMCG) retail outlets based on customer engagement, loyalty programmes, customer satisfaction and customer loyalty towards customer repurchasing decisions. More specifically, this study investigates the past, present, and future trajectories of loyalty programmes in South Africa. This study followed a descriptive and a quantitative research method. A non-probability sampling method was implemented using quota and convenience sampling. The study included a sample of 272 FMCG members that participated in the study. An adapt

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Garcia-De los Salmones, Maria del Mar, Angel Herrero, and Patricia Martinez. "CSR communication on Facebook: attitude towards the company and intention to share." International Journal of Contemporary Hospitality Management 33, no. 4 (2021): 1391–411. http://dx.doi.org/10.1108/ijchm-09-2020-1054.

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Purpose This paper aims to analysis the factors that explain the effectiveness of a corporate social responsibility (CSR) communication on Facebook by a hospitality company. Taking the affect transfer hypothesis (ATH) model as a basis, the influence of beliefs about the company (attributions and corporate image) is studied and variables related to the receiver (environmental consciousness and identification with the territory) as direct antecedents of the improvement of the attitude towards the company and attitude towards the post, which influence the intention to share the information. Desig

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Oyedele, Adesegun, and Monica D. Hernandez. "Effect of intergroup-based emotions on attitude towards cross-ethnic products." Journal of Consumer Marketing 34, no. 1 (2017): 29–42. http://dx.doi.org/10.1108/jcm-01-2015-1282.

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Purpose While researchers have argued that multicultural marketplaces are conceptually different from other types of marketplaces, the marketing literature has only recently begun to develop multicultural perspective studies, and very little research has been done to examine intergroup complexities in consumption contexts (Demangeot et al., 2015). The purpose of this study is to fill this research gap by developing and empirically testing a research model to examine the effects of socio-political constructs and intergroup-based emotional variables on consumer decisions to consume cross-ethnic

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Mohamed Naim, Asmadi, Mohd Liki Abd. Hamid, and Muhammad Zarunnaim Haji Wahab. "The Roles of Lifestyle, Future Need and Customer Preferences in Customer’s Satisfaction on Islamic Banks Products and Services." Journal of Muamalat and Islamic Finance Research 16, no. 2 (2019): 60–76. http://dx.doi.org/10.33102/jmifr.v16i2.223.

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This paper aims to address the relationship and the influence of lifestyle, future need, customer preferences toward customer’s satisfaction on Islamic banks products and services in northern region of Malaysia. This study used quantitative research method. Data were collected via questionnaires from 250 respondents from four different Islamic banks and data was analysed using SPSS v22 software. The study found that all the independent variables have positive significant relationship towards the satisfaction of Islamic banks’ services with the highest correlation is lifestyle and the lowest is

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Roy Chowdhury, Indranil, Sanjay Patro, Pingali Venugopal, and D. Israel. "A study on consumer adoption of technology-facilitated services." Journal of Services Marketing 28, no. 6 (2014): 471–83. http://dx.doi.org/10.1108/jsm-04-2013-0095.

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Purpose – The aim of this paper is to study the factors affecting the customer’s “Intention to Adopt TFS” (I-TFS), and a conceptual model has been proposed, while most previous studies have focused on the study of self-service technology (SST). Interactions between customer and service provider during delivery of a service is termed as “service-encounter”. The technology that enables service delivery without customer having a face-to-face service-encounter is known as “self-service technology” (SST). Froehle and Roth described five different ways in which technology can be used in service-enco

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Rοnο, Flοrence Chepkurui, та Lawrence Wainaina. "Entrepreneurship Training and Sustainability of Entrepreneurial Activities: A Case of Cοcοnut Sub-Sectοr in Kwale Cοunty, Kenya". International Journal of Current Aspects 3, № VI (2019): 327–53. http://dx.doi.org/10.35942/ijcab.v3ivi.92.

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Extensive studies have been conducted on entrepreneurship training and sustainability of entrepreneurial activities. Findings from these studies have shown that entrepreneurship training greatly influence the sustainability of entrepreneurial activities. These studies have however created cοntextual and methοdοlοgical gaps since they have fοcused οn different cοntext οther than Kwale Cοunty and cοncentrated οn different pοpulatiοns such as students in variοus settings. Lack of entrepreneurship training has dealt a major blow to most of the coconut sub-sector enterprises leading to their unsust

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Bennett, Roger. "Facilitators and barriers to the assimilation of function-specific executives into senior management roles." Career Development International 20, no. 4 (2015): 315–38. http://dx.doi.org/10.1108/cdi-08-2014-0120.

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Purpose – The purpose of this paper is to examine the factors that might contribute to the ease with which marketing executives in UK charities who have been promoted to senior general management positions adjust to the occupancy of these roles. Design/methodology/approach – In total, 37 individuals with functional marketing backgrounds currently holding top general management positions in large fundraising charities were interviewed using a frame-worked occupational autobiographic narrative approach. The research was informed by aspects of newcomer adjustment theory, notably uncertainty reduc

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Alves, Helena, Ana María Campón-Cerro, and José Manuel Hernández-Mogollón. "Enhancing rural destinations’ loyalty through relationship quality." Spanish Journal of Marketing - ESIC 23, no. 2 (2019): 185–204. http://dx.doi.org/10.1108/sjme-09-2018-0041.

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Purpose The literature on the factors generating loyalty towards tourism destinations has seldom focussed its attention on relationship marketing, which has left a gap in the understanding of destination loyalty. This paper aims to examine the influence of relationship quality on rural destination loyalty, approaching this through the variables of trust, attachment and satisfaction. Design/methodology/approach This study used a quantitative methodology based on an on line survey conducted in Spain. The sample consisted of 464 tourists who participate in rural tourism. The analysis of the propo

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Al-Shawi, Hani Fadhil Jumaah. "Solving the Problematic Relationship between Irregular Marketing Behaviours and the Principles of Social Responsibility." Business and Management Studies 7, no. 3 (2021): 34. http://dx.doi.org/10.11114/bms.v7i3.5331.

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Reckless marketing has recently become a dirty tool played by modern pirates with a network of gangs, as they tried hard to mix facts as poker cards are on the table, and its danger to social responsibility values has become very worrying in Iraq. Planning, tactics, probabilities and forecasting, and the Iraqi economy has become based on the unknown.Where, unfortunately, the mafia played in its squares, empty polemics from here and there, deceptions and tricks, until they entered the core of factories, and the inputs turned into numbers, and the operations turned into illusions, and the output

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Koulath, B., T. Paul Lazarus, F. Thasnimol, Malini Nilamudeen, and Pratheesh P. Gopinath. "Consumer Willingness to Pay (WTP) for Pesticide-Free Vegetables in Palakkad District of Kerala, India." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 4 (2023): 47–54. http://dx.doi.org/10.9734/ajaees/2023/v41i41877.

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Aims: To find the Willingness To Pay (WTP) for pesticide-free vegetables by the consumers of Palakkad district in Kerala and the factors influencing the decision. Place and Duration of Study: The study was conducted in the Palakkad district of Kerala, between March 2022 and December 2022. Methodology: A sample of 80 consumers spread across the district was randomly selected. The factors influencing the WTP behaviour of the consumers were analysed using a logistic regression model with WTP as the dependent variable and annual income, awareness regarding the presence of pesticide res

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Ichwan, Ichwan, and Rachmatina Kasri. "WHY ARE YOUTH INTENT ON INVESTING THROUGH PEER TO PEER LENDING? EVIDENCE FROM INDONESIA." Journal of Islamic Monetary Economics and Finance 5, no. 4 (2019): 741–62. http://dx.doi.org/10.21098/jimf.v5i4.1157.

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This study aims to analyse the factors that influence the intention of youths/millennials in Jakarta, the capital of Indonesia, to invest in Peer to Peer (P2P) lending. Due to the relative newness of P2P lending in Indonesia, the framework utilised is the Technology Acceptance Model (TAM), and the study involves around 400 youths, the majority of whom are Muslims. Further, the study employs Structural Equation Modelling (SEM) and logistic regression to analyse the influence of socio-demographic variables (gender, religion, marital status, education, employment, religion and income) on the inte

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Kataike, Joanita, Durga Prasad Venkata Modekurti, Eric Butali, et al. "A parametric test evaluating smallholder farmers’ training needs in Uganda." Journal of Agribusiness in Developing and Emerging Economies 8, no. 3 (2018): 537–53. http://dx.doi.org/10.1108/jadee-08-2016-0053.

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PurposeEffective rural agribusiness development requires dedicated training programmes therefore, this paper is an attempt to investigate smallholder farmers’ TNs in the dairy agribusiness sector. The purpose of this paper is to study a bigger research project of the dairy value chain in agribusiness framework in the Rwenzori region.Design/methodology/approachA sample size of 100 dairy farmers were randomly selected from two Districts in the Rwenzori region. The descriptive statistics (mean and standard deviation) provided a basis for discussion. Furthermore, parametric Pearson coefficient tes

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Lotha, Benthunglo. "Imperatives of Technology Adoption Among Farmers Growing Horticultural Crops in Wokha District of Nagaland." Indian Research Journal of Extension Education 22, no. 5 (2022): 35–39. http://dx.doi.org/10.54986/irjee/2022/dec_spl/35-39.

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A study was undertaken in the state of Nagaland to examine the socio-economic & psychological characteristics of the respondents, level of technology adoption and its association with the selected variables. Ex-post facto research design was followed for the study. The study was conducted purposively in Wokha district of Nagaland comprising three blocks viz., Wokha, Bhandari and Wozhuro. Further 15 respondents from two villages each for Orange, Banana, Pineapple and Litchi crops were selected making a sample size of 120 respondents. Major fi ndings of the study revealed that the majority o

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Čavlin, Miroslav, Nedeljko Prdić, Svetlana Ignjatijević, Jelena Vapa Tankosić, Nemanja Lekić, and Sara Kostić. "Research on the Determination of the Factors Affecting Business Performance in Beekeeping Production." Agriculture 13, no. 3 (2023): 686. http://dx.doi.org/10.3390/agriculture13030686.

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A competitive business environment pushes beekeepers to the creation of value at a higher level than the competition in a way that is difficult to imitate. In order to survive in a competitive business environment, beekeeping producers must direct their resources towards innovative solutions, which can include honey quality assurance programmes and further product development, as well as creation of value-added honey products that is translated in good business performance. As the potential of the Republic of Serbia’s beekeeping production can be strengthened and its products exported beyond t

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Muzekenyi, M., J. Zuwarimwe J, and BM Kilonzo. "Economic challenges limiting small-scale commercial farming development in rural areas of South Africa." African Journal of Food, Agriculture, Nutrition and Development 23, no. 04 (2023): 23026–38. http://dx.doi.org/10.18697/ajfand.119.22900.

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Small-scale commercial farming has been recognised as a congruent strategy for local economic development. However, there are entrepreneurial challenges that are aggravated by the state of the economy, natural factors and weak agrarian edification system limiting growth in this sector. The fact that small-scale commercial farming is prioritized in the development agendas of the majority of African nations reflects how important it is in promoting food security and job creation. A number of agronomic limitations, including a limited farming entrepreneurship skill, severe climate change, drought

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Hero, Laura-Maija, and Eila Lindfors. "Students’ learning experience in a multidisciplinary innovation project." Education + Training 61, no. 4 (2019): 500–522. http://dx.doi.org/10.1108/et-06-2018-0138.

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PurposeCollaboration between universities and industry is increasingly perceived as a vehicle to enhance innovation. Educational institutions are encouraged to build partnerships and multidisciplinary projects based around real-world open problems. Projects need to benefit student learning, not only the organisations looking for innovations. The context of this study is a multidisciplinary innovation project, as experienced by the students of an University of Applied Sciences in Finland. The purpose of this paper is to unfold students’ conceptions of the learning experience, to help teachers a

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Latif, Latifah Abdol, Ramli Bahroom, and Mohamad Afzhan Khan Mohamad Khalil. "Prioritizing services and facilities in a higher education institution." Asian Association of Open Universities Journal 11, no. 1 (2016): 64–77. http://dx.doi.org/10.1108/aaouj-07-2016-0020.

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Purpose The purpose of this paper is to identify the “selling points” for Open University Malaysia (OUM) to be used in its marketing activities and the “critical points” that OUM should focus on for further improvements in providing its services to its students. These selling and critical points are derived from the analysis of the importance and satisfaction data collected from OUM’s postgraduate students. Design/methodology/approach This study employs a two-dimensional, i.e., Importance-Satisfaction Survey which consists of 47 items, categorized under eight dimensions. Items are phrased as p

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Viloria, Rulina. "Sustainable practices of selected publiclylisted higher educational institutions in ensuring good health and well-being." Bedan Research Journal 7, no. 1 (2022): 128–57. http://dx.doi.org/10.58870/berj.v7i1.35.

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This study investigated the sustainability practices of two (2) selected publicly-listed higher education institutions in the Philippines that ensure health and well-being. Research and publication, course offerings leading to health professions, and collaborations and health services were used as variables to measure sustainable practices that ensure good health and well-being. On the other hand, sustainable development was chosen to assess the assurance of good health and well-being. This study is based on the theories of health, well-being, sustainable development, and stakeholder theory. T

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DASH, SAMIR RANJAN. "A Comparative study on Yield performance of Finger Millet Varieties under rainfed conditions in South Eastern Ghat Zone of Odisha." Journal of Advanced Agriculture & Horticulture Research 1, no. 1 (2021): 17–23. http://dx.doi.org/10.55124/jahr.v1i1.63.

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ABSTRACT Finger millet (Eleusine coracana (L) commonly known as ragi is an important crop used for food, forage and industrial products. Finger millet has a wide ecological and geographical adaptability and resilience to various agro-climatic adversities hence, it is highly suited to drought condition and marginal land and requires low external input in cultivation.. Farmers participatory field demonstrations of ragi variety Arjun and Bhairabi were conducted at two villages ie Pedawada of Malkangiri block and MPV -1 of Kalimela block of Malkangiri district, comprising 40 farmers in clust

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Rai, Shashibala, and Saswata Narayan Biswas. "Adoption of safe motherhood practices and the moderating role of facilitating conditions." Journal of Social Marketing, April 12, 2022. http://dx.doi.org/10.1108/jsocm-04-2020-0072.

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Purpose The purpose of the study is to investigate the factors responsible for the utilisation of safe motherhood practices under the Government of India (GOI)-run maternal health programme Janani Suraksha Yojana (JSY). Design/methodology/approach Data for the survey were collected from 435 expectant mothers registered under JSY from seven districts of western Uttar Pradesh, India. Based on the existing theories of behaviour change and the social marketing framework, a model of antecedents of adoption of safe motherhood practices was tested out empirically. Findings The results suggested that

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Rajasekar, D., and P. S. Aithal. "Influencing Choice of Private Maritime University: Enrolment factors for cadets at Maritime Educational Institutions using Digital Marketing." International Journal of Applied Engineering and Management Letters, October 31, 2022, 264–70. http://dx.doi.org/10.47992/ijaeml.2581.7000.0157.

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Purpose: This study's goal was to identify the variables that affect cadet’s decisions in maritime educational institutions. Design/Methodology/approach: One hundred cadets in the marine engineering programme has participated in the study as respondents. The study made use of the non-probability sample method and the Likert five scale evaluation. The self-administered questionnaire was created following validation by marine engineering experts. For gathering data, the questionnaire was emailed to the cadets. The T-Test was used to ascertain the elements that influenced cadets' university selec

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Namdeo, Sheshpal. "REVIEW OF THE LITERATURE ON THE EFFECTS OF MARKETING ACTIVITIES ON CHILDREN." SCHOLARLY RESEARCH JOURNAL FOR INTERDISCIPLINARY STUDIES 9, no. 70 (2022). http://dx.doi.org/10.21922/srjis.v9i70.10078.

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Given that certain marketing efforts have been developed expressly to target and appeal to youngsters, these advertising may have an impact on the way that young people think or change their view of what they desire. However, although certain marketing methods, such as those taught in a health and social change communication programme, are intended to promote good social change, others are intended to encourage negative conduct in children. Anyone interested in learning more about the many ways children have been influenced by advertising in the media need look no further. This paper is an att

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Grigoroiu, M. C., and C. Turcanu. "Impact and Prospects of a Second Chance Educational Support Programme as a School Reintegration Measure for Young People and Adults from Disadvantaged Backgrounds." Bulletin of the Transilvania University of Brasov Series V Economic Sciences, December 22, 2022, 173–80. http://dx.doi.org/10.31926/but.es.2022.15.64.2.19.

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Getting young people and adults who have not completed compulsory education back into school is one of the current challenges facing most schools in disadvantaged areas. In this study, we aim to analyze the extent to which a complementary educational support program represents a viable solution to this major problem. To this end, marketing research was carried out based on the case study, which monitored the impact of the program on the 41 young and adult participants. Research results reveal a positive impact of the program with significant progress being recorded by the participants on all t

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Agam, Beryaldi. "EFFECTIVENESS OF DEVELOPMENT PROGRAMME IMPLEMENTATION MINAPOLITAN SEAWEED CULTIVATION IN DISTRICT PINRANG." JURNAL MINA SAINS 5, no. 2 (2019). http://dx.doi.org/10.30997/jms.v5i2.2359.

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Minapolitan program policy implementation should be carried out effectively in accordance with predetermined rules because it determines the success of a program. This study aimed to analyze the effectiveness of the implementation of the development program Minapolitan seaweed farming in Pinrang in terms of output and outcome Program. This type of research is research survey using descriptive data analysis of qualitative and quantitative through the analysis of the Likert scale (the assessment criteria very effective = 4, effective = 3, less effective = 2, and Effective = 1) to measure the lev

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Gianfredi, V., F. Rabica, G. Dallagiacoma, C. Fatigoni, M. Moretti, and D. Nucci. "Television marketing of food and beverage targeted to children, Italy." European Journal of Public Health 30, Supplement_5 (2020). http://dx.doi.org/10.1093/eurpub/ckaa165.899.

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Abstract Aim According to the World Health Organization (WHO), 40 million children aged &lt; 5 and 131 million of children aged 5-9 are overweight or obese. Growing evidence is focusing on the association between number of hours spent watching television (TV) and children's food behaviour. Our aim was to assess the amount of TV food marketing targeted to Italian children, and to qualitatively analyse the ads. Methods The 5 most viewed TV channels were selected and recorded for 20 days (non-consecutive, both week and week-end days) and analysed through the WHO's tool to asses food -beverage

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Liu, Matthew Tingchi, Zhu Zhenghao Colin, and Chih-Chung Chen. "Influence Factor of Chinese Elders’ Wealth Management Behaviour: An Empirical Study." International Journal of Management Studies, December 28, 2009. http://dx.doi.org/10.32890/ijms.16.2.2009.9972.

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The main purpose of this paper is to discuss the influential demographic variables of elders’ wealth management behaviour. Purpose sampling for 122 older consumers (aged over 65) who participate in wealth management programme with instrument, was conducted in April 2007 in China (Taiwan area). Regression was performed for the data analysis. The results showed gender, educational background, and living location being key factors affecting elder consumers’ wealth-management behaviours, including consumers’ familiarity with financial products/services, sources of professional information, sources

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"The duration of technical elements in rhythmic gymnastics jumps – a longitudinal and correlational study." Discobolul – Physical Education, Sport and Kinetotherapy Journal, September 30, 2021, 265–79. http://dx.doi.org/10.35189/dpeskj.2021.60.3.6.

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Abstract. The research purpose is to identify the development level of some skills/components that condition the execution of Body Difficulties in the group of Jumps/Leaps according to the requirements of the FIG Code of Points and increase the value of technical elements in competition routines. The research was conducted on 14 rhythmic gymnasts, members of the National Junior Team of Romania, and included two stages as follows: the first test took place in December 2019, and the second, in August 2020. Motor and biomechanical information was collected to objectify some motor skills involved

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Charinsarn, Alisara Rungnontarat, Mbaye Fall Diallo, and Christine Lambey-Checchin. "How do cultural factors affect loyalty behaviour in retailing? The central role of social proximity." International Journal of Retail & Distribution Management, March 2, 2023. http://dx.doi.org/10.1108/ijrdm-09-2022-0314.

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PurposeRetail store loyalty is essential to the survival and success of a retailer. The intangible benefits provided by the social exchange in-store influence the way consumers consider their relationships with the retailer. However, its relationships with social proximity and cultural factors are not clear. Therefore, this article investigates the effects of specific cultural dimensions on loyalty behaviour, as well as the mediating role of social proximity on the relationship investigated.Design/methodology/approachThis research is based on an empirical investigation undertaken in Thailand w

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Arutyun, Amalyan. "CUSTOMER LOYALTY PROGRAMMES ACCOUNTING ISSUES (SELLER’S SIDE)." PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY, no. 6(86) (2021). http://dx.doi.org/10.32782/2520-2200/2021-6-11.

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The article provides a brief overview of national and international standards for accounting discounts compared with bonuses accounting. While domestic bookkeepers still treat the costs of redeeming bonuses as selling/marketing expenses, IFRIC 13 ‘Customer Loyalty Programmes’ since 2007 has constituted the procedure of reporting information about the nature, amount and timing of revenue and cash flows under such program. In subsequent years in accordance with IFRS 15 ‘Revenue from contracts with customers’, the procedure of bonuses accounting was supplemented by the introduction of additional

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