Relevant bibliographies by topics / Marketing regulation

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing regulation'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Marketing regulation"

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Fels, Allan. "Regulating markets: Marketing regulation." Australian Journal of Public Administration 63, no. 4 (December 2004): 29–36. http://dx.doi.org/10.1111/j.1467-8500.2004.00399.x.

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Ludwig, Dean C., and Judith A. Ludwig. "The Regulation of Green Marketing." Business and Professional Ethics Journal 11, no. 3 (1992): 73–91. http://dx.doi.org/10.5840/bpej1992113/412.

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Koterlin, І. В. "Legal regulation of marketing information." Legal position, no. 1 (2020): 48–51. http://dx.doi.org/10.32836/2521-6473.2020-1.10.

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Thomas, Richard. "A Balanced Approach to Marketing Regulation and Self-regulation." International Journal of Advertising 12, no. 4 (January 1993): 387–94. http://dx.doi.org/10.1080/02650487.1993.11104552.

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Brubaker, Steve. "Ethics and regulation in direct marketing." Direct Marketing: An International Journal 1, no. 1 (April 3, 2007): 55–58. http://dx.doi.org/10.1108/17505930710734134.

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Devlin, Elinor, Gerard Hastings, Anne Smith, Laura McDermott, and Gary Noble. "Pharmaceutical marketing: a question of regulation." Journal of Public Affairs 7, no. 2 (2007): 135–47. http://dx.doi.org/10.1002/pa.253.

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Jones, Sandra C., and David H. Jernigan. "Editorial: Alcohol advertising, marketing and regulation." Journal of Public Affairs 10, no. 1-2 (February 2010): 1–5. http://dx.doi.org/10.1002/pa.357.

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URZICEANU, RAMONA-MIHAELA, and VALENTINA-SIMONA PAŞCALĂU. "DIGITAL MARKETING REGULATIONS." Agora International Journal of Juridical Sciences 13, no. 1 (October 29, 2019): 25–30. http://dx.doi.org/10.15837/aijjs.v13i1.3729.

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The General Data Protection Regulation (GDPR) is a European law which grants rights regarding an individual’s personal data. Having been adopted in April 2016, its enforcement became effective as of 25th May 2018.This article aims to highlight who should do this, what exactly they should do and how to do it. Learn about the scope of GDPR in digital marketing, the definition of a personal data breach, the rights of data subjects, incident response under GDPR and more.
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Lim, Jolene, and Lorelle Frazer. "Introducing Franchising Regulation." Journal of Marketing Channels 10, no. 2 (October 2002): 39–56. http://dx.doi.org/10.1300/j049v10n02_04.

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Bech-Larsen, Tino, and Jessica Aschemann-Witzel. "A Macromarketing Perspective on Food Safety Regulation." Journal of Macromarketing 32, no. 2 (March 13, 2012): 208–19. http://dx.doi.org/10.1177/0276146711435262.

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This article discusses the implementation and diffusion of mandatory and voluntary food safety regulations from a marketing systems perspective, and specifically applies this framework to an analysis of the antecedents and implications of the Danish 2003 ban on trans-fatty acids (TFAs). The analysis is based on reviews of published material and on interviews with food marketers, nutrition experts, and policy makers. It is established that the ban was implemented due to scientific proof of health risks associated with the intake of TFAs but also as a result of aligned interests and efforts of the major stakeholders in the Danish food marketing system. Adding to the literature on diffusion of regulatory initiatives, the analysis shows that the Danish ban on trans-fats had—and still has—an important impact on trans-fat regulation in other European and overseas countries. In the final section, insights from the analysis are used as a starting point for a discussion of how public authorities, food marketers, and macromarketing researchers can apply the marketing systems perspective when designing, managing, and studying future cases of food safety regulation.
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Dissertations / Theses on the topic "Marketing regulation"

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Gordon, Ross. "Critical social marketing : assessing the cumulative impact of alcohol marketing on youth drinking." Thesis, University of Stirling, 2011. http://hdl.handle.net/1893/3135.

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Alcohol related harm is one of the major public health and societal concerns in the UK. Per capita alcohol consumption has risen considerably over the last twenty years and binge drinking has increased. Alcohol related harms including crime and social disorder, lost productivity, family breakdown and health harms such as rising incidence of liver disease and increases in alcohol related hospital admissions, are considerable. Particular concern has focused upon alcohol and young people, with levels of youth binge drinking in the UK among the highest in Europe and alcohol related hospital admissions of young people increasing. Furthermore, youth drinking behaviours are strong predictors of alcohol dependence in later life and contribute to long term health harms. As a result there has been an increased focus on factors that may potentially influence youth drinking behaviours including alcohol marketing. The evidence base on the impact of alcohol marketing on youth drinking has developed since the topic was first examined in the early 1980s. Recent systematic reviews have suggested a causal link between alcohol marketing and youth drinking behaviour. However gaps in the evidence base remain. The research project presented in this PhD contains six publications which aim to address these gaps, being the first longitudinal consumer study on the impact of alcohol marketing on youth drinking in the UK. The study used a critical social marketing framework to assess the cumulative impact of alcohol marketing on youth drinking, with findings intended to help upstream social marketing efforts, inform policy and regulation and targeted behaviour change interventions. The project examined the impact of alcohol marketing across a comprehensive range of communications channels including less well researched areas such as new media and sponsorship. The project involved three discrete stages of research. First, a brand website and press audit of contemporary alcohol marketing communications in the UK was conducted, supplemented by interviews with key informants from the marketing profession and regulatory bodies. Second, qualitative focus group research was conducted with young people to explore the role and meaning of alcohol in their lives and their attitudes towards alcohol marketing. Third, a two wave cohort study design featuring a questionnaire survey was conducted to assess the impact of alcohol marketing on youth drinking. The survey consisted of a two part interviewer administered and self completion questionnaire in home with 920 second year school pupils at baseline, and follow up of a cohort of 552 in fourth year. The audit revealed that alcohol marketing is ubiquitous in the UK with most brands having a dedicated website featuring sophisticated content that appeals to youth including music, sport and video games. The press audit found that alcopop brands concentrated advertising in youth magazines, and that supermarket advertising of alcohol was considerable in the printed press. Focus group research revealed a sophisticated level of awareness of and involvement in alcohol marketing among respondents across several channels. Marketing activities often featuring content with youth appeal seemed to influence young people’s well developed brand attitudes. Cross sectional regression analysis found significant associations between awareness of, and involvement with alcohol marketing and drinking status and future drinking intentions. Bivariate and multi-variate longitudinal analysis indicated that alcohol marketing was associated with youth drinking behaviour, including initiation of drinking, and increased frequency of drinking between wave one and wave two. The implications of these findings for theory, practice and public policy are discussed.
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Li, Alex Sai Hoi. "To stop or not to stop? - Investigating the differential effects of two self-control stategies on self-regulatory resource depletion." University of Sydney, 2010. http://hdl.handle.net/2123/6410.

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PhD
Self-regulation is a vital function to humanity, and is an important factor in the dominant paradigm of consumer research, whereby consumer decisions are characterised by the battle between long- and short-term interests. The current research examined the relative effectiveness of two self-regulatory strategies: stopping an already-commenced consumption episode, or to not commence one at all. Traditional economic theories, including the principle of diminishing marginal utility, would predict that not starting is harder to accomplish; whereas a proposal by Thaler (1983) suggests that not starting is in fact the optimal strategy. Two studies were conducted whereby participants were asked to either perform a less-favoured task and resist from starting a more-favoured one (Not Start), or to cease performing a more-favoured task to complete the less-favoured task (Stop). Study 1 found that Stop was more difficult than Not Start, which tentatively supported Thaler’s argument; however there was an explanation which could not be ruled out, namely the psychological distance of the anticipated second task. Study 2 addressed this issue by manipulating that factor by incorporating it into the experimental design. It was found that Not Start became as depleting as Stop when psychological distance of the second task was reduced. This research contributed to the literature by establishing a boundary condition upon the strength model of self-regulatory resource depletion, and adds to the discussion on the descriptive validity of the principle of diminishing marginal utility.
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Lunina, Yulia. "Marketing communications in conditions of strict regulation of advertising: case of the alcohol market." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50976.

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This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. As such, communications with consumers in these markets are strongly regulated by the government. The study provides an overview of current trends in the alcohol market in the world and in Russia. The purpose of this study is to analyse Russian consumers' perceptions of marketing tools and the impact of these promotion tools on the purchase of strong alcohol under the AIDA model. For this purpose, the study examines the legislation governing the Russian alcohol market. The paper provides a description and classification of channels and instruments used in communications with consumers in the dark market conditions. Further, the perception of these methods by Russian consumers under the AIDA model is considered. The study identified the most effective channels of communication for marketing companies. Moreover, the ethical aspect of promoting alcohol products was discussed. The survey results showed that Russian consumers are loyal to both alcohol advertising and the market in general, as well as to their own brands. These results can be used by companies to create marketing campaigns and plan their budgets.
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Astromskis, Paulius. "Model of Payday Lending Transactions Regulation." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20141223_094500-48379.

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Consumer credit has become a common source of finance for households, inevitable for the majority of them. Developments of credit markets that emerged as a result of economic hardship in 2008-2009, leads to the high relevance of the scientific researches on the topic. Traditional consumer loans provided by banks or credit unions are supplemented by the new debt instruments. The most popular and well known ones are payday loans (small amount, short term and high cost loans), having the high credit price (in APR terms) and are easily accessible. Because of such rapid growth and popularity of payday loans among socially vulnerable borrowers, these transactions became the object of regulation. The regulator here faces a very complex task - to balance the interests of the payday loan transaction parties (borrower and lender) throughout the process of the transaction. In the Baltic States, including Lithuania, payday lending transactions and their regulation is a well underexplored field of scientific research. Analysis of the scientific literature has revealed that there is a general disagreement on whether payday loans benefit or harm borrowers? Usually studies does not provide complete answer on how to regulate payday lending transactions in order to ensure access to credit and balance the interests of creditors and debtors. No one has offered a model of payday lending transactions regulation yet. Moreover, there is no generally established view on the balance of borrowers’ and... [to full text]
Vartojimo kreditavimas yra įprastas namų ūkių poreikių finansavimo šaltinis, neišvengiamas daugeliui jų. Kreditavimo rinkos pokyčiai, atsiradę ekonomikos sunkmečio laikotarpiu 2008-2009 metais, lemia ypatingai didelį šios tematikos mokslinių tyrimų aktualumą. Tradicines bankų ar kredito unijų teikiamas vartojimo paskolas papildė nauji skolinimo instrumentai, tarp kurių populiarūs ir žinomi – mažieji vartojimo kreditai, pasižymintys aukšta palūkanų norma ir lengvu prieinamumu. Dėl mažųjų vartojimo kreditų populiarumo tarp socialiai pažeidžiamų asmenų ir augimo, šie sandoriai tapo reguliavimo objektu. Reguliuotojui čia kyla sudėtingas uždavinys subalansuoti reguliavimo objekto – mažojo vartojimo kreditavimo sandorio šalių (skolininko ir kreditoriaus) interesus šio sandorio proceso metu. Baltijos šalyse, įskaitant ir Lietuvoje, mažojo vartojimo kreditavimo sandoriai ir jų reguliavimas yra visiškai mokslininkų netyrinėtas reiškinys.Mokslinės literatūros analizė parodė, kad tyrėjai nesutaria ar visumoj mažieji vartojimo kreditai labiau padeda vartotojams, ar yra jiems labiau žalingi. Dažnai moksliniai tyrimai neatsako į klausimą - kaip reguliuoti mažojo vartojimo kreditavimo sandorius, kad būtų užtikrintas kredito prieinamumas ir subalansuota skolininko bei kreditorių interesų apsauga. Mokslinėje literatūroje nėra pasiūlyto mažojo vartojimo kreditavimo sandorių reguliavimo modelio, nėra nusistovėjusio požiūrio į priešingų skolininko ir kreditorių interesų balansavimą ar mažojo... [toliau žr. visą tekstą]
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Ho, Ming Shen. "How unexpected factors impact goal pursuit." University of Cincinnati / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1560867233289766.

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Jánová, Jitka. "Regulace internetové reklamy." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72152.

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The diploma thesis deals with the current internet advertising legislation and self-regulation and provides a summary of the internet advertising forms. For analysis the thesis uses the standards of national and international self-regulatory organisations and complements them with Czech legislation. The thesis compiles and compares particular standards and legislation and on this basis it reviews the current state of advertising regulation, discusses the necessity of legal regulation and efficiency of self-regulation.
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Sherman, Lauren. "Eco-Labeling: An Argument for Regulation and Reform." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/pomona_theses/49.

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This thesis analyzes the strengths and weaknesses of various types of eco-labels, focusing primarily on differences between mandatory and voluntary eco-labeling programs. I argue that many of the problems with eco-labeling could be addressed by improving regulations. The current regulation of eco-labeling in the United States is discussed, especially the shortcomings of the FTC’s Green Guides. I recommend creating enforceable national legislation to regulate environmental claims that includes involvement of key stakeholders, a list of acceptable environmental claims, enforceable national definitions of environmental terms, an avenue for manufacturers and consumers to challenge environmental claims, consumer education, and periodic review and revision.
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Funke, Michael. "Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971." Doctoral thesis, Uppsala universitet, Ekonomisk-historiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260201.

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This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. When self-regulation was overtaken by state policies in 1971, it included several interlocking systems, of which parts survived the introduction of the state regime. The thesis’ aim has been to analyze how the rapid regime transitions in the self-regulation regime can be understood. The existing literature identifies four major transitions that occurred during the studied time period. To understand them, the thesis has studied the policy processes leading up to these transitions. Focus has been on the business interest organizations that controlled the regime and their regulatory strategies. Theoretically, the analysis has departed from the hypothesis that tensions between these organizations, due to their members’ different market interests and varying levels of exposure to regulation and public badwill, to a significant degree informed their strategic choices as well as policy outcomes. The results show that the policy processes preceding the regime transitions were characterized by internal tensions, whereby organizations representing advertisers, and to a lesser degree media carriers, due to their members’ higher level of exposure to regulation and public badwill, successfully supported stronger market policing, while ad agencies, being less exposed, as well as a peak industry organization for the proliferation of marketing largely opposed such measures, preferring a more lenient regulation. However, due to increased exposure to regulation and bad will, the ad agencies finally abandoned their opposition and took the lead in regulatory innovation through the introduction of an extensive clearance program that survived the launch of the state regime, becoming a key component in the co-regulatory structure that followed.
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Chace, Meredith Joy. "Evaluating Intended and Unintended Consequences of Health Policy and Regulation in Vulnerable Populations." Thesis, Harvard University, 2012. http://dissertations.umi.com/gsas.harvard:10725.

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The objective of this dissertation is to evaluate whether two different types of policy interventions in the United States are associated with health service utilization and economic outcomes. Paper 1: The number of government lawsuits accusing pharmaceutical companies of off-label marketing has risen in recent years. We use Medicare and Medicaid claims data to evaluate how an off-label marketing lawsuit and its accompanying media coverage affected utilization and spending on gabapentin as well as other anticonvulsant medications. In this interrupted time series analysis of dual eligible patients with bipolar disorder, we found that the lawsuit and accompanying media coverage corresponded with a decrease in market share of gabapentin, a substitution of newer and expensive anticonvulsants, and a substantial increase in overall spending on anticonvulsants. Paper 2: Medicare Part D was a major expansion of Medicare benefits to cover pharmaceuticals. There were initial concerns about how the dually eligible population who previously had drug coverage through Medicaid would fare after transitioning to Part D plans. Using a nationally representative longitudinal panel survey of Medicare Beneficiaries that are dually eligible for Medicaid, we investigated whether differences in generosity of Medicaid drug benefits were associated with differential changes in drug utilization and out-of-pocket spending for duals after they transitioned to Part D. Our finding suggest that those who previously encountered a monthly drug cap prior to Part D implementation experienced a differentially higher increase in annual prescription drug fills compared with those who did not face a cap.
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Khan, Muhammad Arif, and Saqib Saeed Khan. "Is it possible for Apoteket AB to retain its customers after de-regulation? : A Case Study." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-39759.

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Purpose of the Study To study how Apoteket AB can retain its customers after the government decision to implement de-regulation in Swedish pharmaceutical market. Apoteket AB was the only state-owned pharmacy for more than 38 years but now they are in competition with other pharmacy operators including supermarkets and gas stations. The main purpose of this study is to find out those vital factors which are important to customers in selecting pharmacy operators for buying prescription and non-prescription products. Approach The study begins by reviewing the Swedish pharmaceutical market and parliament decision of de-regulation about Apoteket AB monopoly. The literature then reviews the PESTEL framework, Porter model, customer relationship management and 7 P’s of marketing mix. We use Umeå university library for gathering material for our literature review. After that the authors reviewed different pharmacy operators and potential entrants in the Swedish pharmacy market. For this case study the authors have gathered the data through customer survey and semi-structured interview. The data was collected in Umeå (Sweden) with the help of questionnaire. We have collected the data with the help of convenience sampling technique at different locations in Umeå. Interview was conducted with Apoteket AB brand manager to understand their point of view about our research question. SPSS was used for analyzing the quantitative data, mainly descriptive statistic and Mann-Whitney U test were used for this purpose. Finally all the information’s were carefully analyzed by comparing with theories before drawing the final conclusion. Findings Four important aspects of customer’s retention were found; which are more community pharmacies, extended opening hours, low prices of over the counter products and added value to individual customers. Our respondents also show great confidence over the Apoteket AB personnel (Pharmacists). On the other hand we have also found that people appreciate the removal of Apoteket AB monopoly. Furthermore, we have found that after the implementation of de-regulation in Swedish pharmacy market over the counter (OTC) products have shown a 20% growth. The reason behind this growth may be the easy excess to such products and extended opening hours of supermarkets. The authors have also observed that people are willing to buy prescription products from other operators.
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Books on the topic "Marketing regulation"

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Fahimuddin. State regulation in foodgrain marketing. Lucknow: Print House (India), 1992.

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Sweden. The Swedish marketing act. Stockholm: Ministry of Public Administration, 1996.

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Clark, E. Eugene. Australian marketing law. Sydney: Law Book Co., 1994.

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Santos, Fernando Gherardini. Direito do marketing: Uma abordagem jurídica do marketing empresarial. São Paulo, SP, Brasil: Editora Revista dos Tribunais, 2000.

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Wilson, Aubrey. Emancipating the professions: Marketing opportunities fromde-regulation. Chichester: Wiley, 1994.

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Emancipating the professions: Marketing opportunities from de-regulation. Chichester, England: J. Wiley & Sons, 1994.

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Ellis, Billie J. Regulation of land sales marketing: A practical approach. [Chicago, Ill.]: The Association, 1994.

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Tim, Burke. Federal regulation of the U.S. food marketing system. St. Paul, Minn: Minnesota Agricultural Experiment Station, University of Minnesota, 1985.

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Glefjell, Sidsel. Successful regulation?: Evaluation of the Marketing Control Act. Lysaker: National Institute for Consumer Research, 1991.

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Legal and economic regulation in marketing: A practitioner's guide. New York: Quorum Books, 1989.

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Book chapters on the topic "Marketing regulation"

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Dahl, Stephan, and Kathleen Mortimer. "Legislation, Regulation and Ethics." In Marketing Ethics & Society, 265–78. 1 Oliver’s Yard, 55 City Road London EC1Y 1SP: SAGE Publications Ltd, 2015. http://dx.doi.org/10.4135/9781473920415.n12.

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Edgar, Laura, and David McArdle. "Selling Your Sole: e-Europe, Eu Law and Sports Marketing." In Professional Sport in the EU: Regulation and Re-regulation, 141–62. The Hague: T.M.C. Asser Press, 2000. http://dx.doi.org/10.1007/978-90-6704-455-4_9.

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Gálik, Mihály. "Changing Media Regulation in Europe: VIASAT3 in Hungary." In Diversity in European Marketing, 77–92. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-6976-7_3.

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Drivas, Ioannis C., Apostolos S. Sarlis, Damianos P. Sakas, and Alexandros Varveris. "Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences." In Strategic Innovative Marketing, 117–23. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_17.

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Büttner, Oliver B., and Gunnar Mau. "Kognitive und emotionale Regulation von Kaufhandlungen: Theoretische Impulse für eine prozessorientierte Betrachtung des Konsumentenverhaltens." In Fundierung des Marketing, 341–61. Wiesbaden: Deutscher Universitätsverlag, 2004. http://dx.doi.org/10.1007/978-3-322-81694-8_16.

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Braunsberger, Karin, Laurie A. Lucas, Dave Roach, and Michael Luckett. "The Effectiveness of Credit-Card Regulation for Vulnerable Consumers." In Creating and Delivering Value in Marketing, 113. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11848-2_37.

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Orth, Ulrich R., and Steffi Gal. "Affect-Regulation Through Nostalgia-Shopping." In Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference, 174. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10864-3_91.

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Armbruster, Walter J. "Market Structure, Trade Practice Regulation, and Competition Policy." In US Programs Affecting Food and Agricultural Marketing, 65–102. New York, NY: Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-4930-0_4.

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Lehnert, Kevin, and Kelly Cowart. "Mortality Salience, Mood Regulation and Materialism." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, 521. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_173.

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How, R. Brian. "Trade Practices, Credit Ratings, and Regulation of Trading (Perishable Agricultural Commodities Act)." In Marketing Fresh Fruits and Vegetables, 151–62. Boston, MA: Springer US, 1991. http://dx.doi.org/10.1007/978-1-4615-2031-3_9.

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Conference papers on the topic "Marketing regulation"

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Farrel, Tom, and Benoît Lecat. "ALCOHOL MARKETING REGULATION: A COMPARISON BETWEEN FRANCE & THE UNITED KINGDOM." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.09.04.01.

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Zou, Peng, and Yan Liu. "HOW CHINESE FIRMS RESPONSE TO FOOD NUTRITION LABEL REGULATION." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.05.01.05.

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Agasti, Sarmistha, and Partha Pratim Sengupta. "Business regulation for consumer welfare- consumer protection in India, related to marketing." In 2014 2nd International Conference on Business and Information Management (ICBIM). IEEE, 2014. http://dx.doi.org/10.1109/icbim.2014.6970958.

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Wang, Zehua, Sameer Deshpande, David S. Waller, and B. Zafer Erdogan. "THE INFLUENCE OF RELIGION ON PERCEPTIONS TOWARD THE REGULATION OF CONTROVERSIAL ADVERTISING." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.03.07.02.

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Tsytsulina, Dina, and Svetlana Avdasheva. "“SOFT PRICE REGULATION” IN THE NON-REGULATED INDUSTRY: PRICE CAP INFLUENCE ON THE INCENTIVES TO COLLUDE." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.09.

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Kamalova, Anara. "State Marketing as a Factor in the Strengthening of Macroeconomic Indicators." In International Conference on Eurasian Economies. Eurasian Economists Association, 2015. http://dx.doi.org/10.36880/c06.01439.

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This article deals with the state of marketing and its role in strengthening macroeconomic indicators of the Kyrgyz Republic, but it does not apply in the country properly. The need for the use of state marketing is intensifying with the entering of Kyrgyzstan to EEU as a member. To improve the structure of foreign trade, it is proposed marketing initiatives and research on the study of the external market, the internal potential of the country, specialization of production, the creation of "umbrella brand" for the country, the best way of satisfying consumers of public services, effective control of the quality and safety of products, regulation of the relevant parameters, that meet international standards, the fight against counterfeit, creating a positive image of Kyrgyzstan in the world and others.
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Zhang, Yi, and Limei Zhang. "The Effects of ICT Innovation and Industry Regulation on Chinese Travel Website's Marketing Logic." In 2012 IEEE 14th International Conference on Commerce and Enterprise Computing (CEC). IEEE, 2012. http://dx.doi.org/10.1109/cec.2012.22.

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Chen, X. L., and P. H. Wang. "RESEARCH ON THE ASSESSMENT METHOD OF RESIDENTIAL DISTRICT LINE LOSS RATE BASED ON STATISTICAL REGULATION OF MARKETING DATA." In 2015 International Conference on Energy and Mechanical Engineering. WORLD SCIENTIFIC, 2016. http://dx.doi.org/10.1142/9789814749503_0015.

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9

D. Weerakkody, Niranjala. "More Dominant in their Inactivity: Consumer Response and the Adoption of Digital TV in Australia." In 2003 Informing Science + IT Education Conference. Informing Science Institute, 2003. http://dx.doi.org/10.28945/2686.

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After much hesitation, discussion, and power brokering, Australia adopted digital TV for its Free-to air broadcasting on January 1, 2001. However, by December 2002, only a few thousand homes had adopted the technology. This paper examines the implementation and regulation of digital TV in Australia from the point of view of the ‘established base’ the new technology will replace, theories on diffusion and innovation of new technologies, and the Justification Model, which sees technology choice as social gambling. It then evaluates the various protectionist regulations and limitations imposed on the technology to safeguard the various stakeholders, the implementation strategies used, lack of digital content, marketing efforts, negative media coverage, and the economic realities of the technology, and argues that if consumers reject the technology altogether, it would lead to Australia missing the future applications of digital technology and the opportunity to address the issue of the ‘digital divide’ in the 21st century.
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Mihajlović, Borko. "DVOSTRUKI KVALITET PROIZVODA KAO POSEBAN OBLIK DISKRIMINACIJE POTROŠAČA." In XVII majsko savetovanje. Pravni fakultet Univerziteta u Kragujevcu, 2021. http://dx.doi.org/10.46793/uvp21.851m.

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The modern market is characterized by the existence of several phenomena that threaten the realization of basic consumer rights and require changes or amendments to the existing regulation of consumer law. One such phenomenon is the frequent practice, especially prevalent among large multinational companies, of placing wellknown, recognizable ("branded") products of identical appearance but with certain differences in terms of content and structure of the product, its weight or other basic characteristics, depending on the geographic market in which they are placed. If these differences lead to different quality of a recognizable product in the markets of different countries, then we are talking about the dual quality of product. The subject of this paper is the analysis of legal mechanisms that can influence the cessation of the practice of marketing products and services of dual quality by large companies. This analysis is performed through a review of the development path of EU law regarding the practice of dual quality, with a reference to the amendment of the legal regulation on unfair business practices with the provision on dual quality of products. In the concluding remarks, the author assesses the possibility of applying the experience of EU law into Serbian law in order to suppress practices of dual quality of products.
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Reports on the topic "Marketing regulation"

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Wiley, Jenny L., Camille K. Gourdet, and Brian F. Thomas. Cannabidiol: Science, Marketing, and Legal Perspectives. RTI Press, April 2020. http://dx.doi.org/10.3768/rtipress.2020.op.0065.2004.

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Recent loosening of legal restrictions on cannabis and its chemical constituents, including phytocannabinoids such as Δ9-tetrahydrocannabinol (THC) and cannabidiol (CBD), has led to rapid proliferation and wide availability of products containing CBD. Although using pure CBD does not result in THC-like intoxication, it is not risk-free. In this review, we examine CBD from scientific, marketing, and regulatory perspectives. Specifically, we evaluate the evidence used to support statements concerning CBD’s real and putative medical effects and discuss misleading information that has been used in marketing approaches. Also, we explore the current legal landscape surrounding CBD. We conclude that further research is necessary to clarify legitimate therapeutic effects of CBD. Federal regulation is also necessary to assure quality, safety, and efficacy of CBD products. Until new regulations are enacted to ensure purity and label accuracy, consumers should balance any perceived benefits of CBD use against potential risks associated with using products of unknown quality.
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David, Guy, Sara Markowitz, and Seth Richards. The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation. Cambridge, MA: National Bureau of Economic Research, January 2009. http://dx.doi.org/10.3386/w14634.

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