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Books on the topic 'Marketing relationnel'

Author: Grafiati

Published: 4 June 2021

Last updated: 31 July 2024

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1

Hetzel, Patrick. Le marketing relationnel. Paris: Presses universitaires de France, 2004.

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2

Michel, Langlois. Marketing des services: Le défi relationnel. Boucherville, Québec: G. Morin, 1992.

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3

Maisonnas, Stéphane. Marketing et services: Du transactionnel au relationnel. Montréal, Qué: Chenelière éducation, 2006.

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4

Dufour, Jean-Claude. Marketing et services: Du transactionnel au relationnel. [Sainte-Foy, Québec]: Presses de l'Université Laval, 1997.

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5

Boisdevésy, Jean-Claude. Le marketing relationnel: À la découverte du conso-acteur. Paris: Les Editions d'Organisation, 1996.

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6

Newell, Frederick. The new rules of marketing: How to use one-to-one relationship marketing to be the leader in your industry. New York: McGraw-Hill, 1997.

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7

Schüller, Anne M. Total Loyalty Marketing: Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg. 4th ed. Wiesbaden: Gabler, 2007.

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8

E, Schultz Don, ed. Building customer-brand relationships. Armonk, N.Y: M.E. Sharpe, 2009.

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9

Luca, Nathalie. Y CROIRE ET EN RÊVER - Réussir dans le marketing relationnel de multiniveaux. Paris: Editions L'Harmattan, 2012.

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10

Hippner, Hajo, and Klaus D. Wilde. Grundlagen des CRM: Konzepte und Gestaltung. 2nd ed. Wiesbaden: Gabler, 2006.

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11

Martin, Christopher. Relationship marketing: Bringing quality, customer service, and marketing together. Oxford: Butterworth-Heinemann, 1991.

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12

Adrian, Payne, and Ballantyne David, eds. Relationship marketing: Creating shareholder value. Oxford ; Burlington, MA: Elsevier Butterworth-Heinemann, 2002.

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13

Boisdevésy, Jean-Claude. Le Marketing relationnel. Editions d'Organisation, 2001.

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14

GRANDJEAN, Clément. Entrepreneurz Le marketing relationnel. POINTEROLLE EDITIONS, 2017.

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15

GRANDJEAN, Clément. Entrepreneurz Le marketing relationnel. POINTEROLLE EDITIONS, 2017.

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16

Bombomme, Kankpiebe. Ma Boussole en Marketing Relationnel. Independently Published, 2019.

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17

Bombomme, Kankpiebe. Ma Boussole en Marketing Relationnel. Independently Published, 2019.

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18

Marketing management: A relationship marketing perspective. New York: St. Martin's Press, 2000.

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19

Ma Boussole en Marketing Relationnel: L'Édition Intégrale. Independently Published, 2019.

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20

Haupt, Alice. Marketing Relationnel Dans le Secteur du Luxe. GRIN Verlag GmbH, 2006.

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21

Schüller, Anne M., and Gerhard Fuchs. Total Loyalty Marketing. Springer Fachmedien Wiesbaden GmbH, 2013.

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22

Godin, Seth. We Are All Weird: The Myth of Mass and The End of Compliance. Brilliance Audio, 2011.

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23

Kergrohenn, Yves. Le marketing promo-relationnel - vade-mecum: Best-of. EMS GEODIF, 2004.

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24

Relationship Marketing. Routledge, 2013.

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25

Relationship Marketing. Routledge, 2013.

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26

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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27

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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28

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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29

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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30

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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31

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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32

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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33

Guanxi : Relationship Marketing in a Chinese Context. Haworth Press, 2001.

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34

WADOUX, Jacques. Revenu Supplémentaire Grâce Au Marketing Relationnel à la Française. Independently Published, 2019.

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35

Relationship Marketing: Strategy and Implementation (The Chartered Institute of Marketing series). Butterworth-Heinemann, 1999.

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36

Chatter Marketing Putting The Relationship Back In Customer Relationship Marketing. Emerald Book Co, 2011.

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37

Schüller, Anne M., and Gerhard Fuchs. Total Loyalty Marketing: Mit Begeisterten Kunden und Loyalen Mitarbeitern Zum Unternehmenserfolg. Westdeutscher Verlag GmbH, 2009.

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38

Schüller, Anne M., and Gerhard Fuchs. Total Loyalty Marketing: Mit Begeisterten Kunden und Loyalen Mitarbeitern Zum Unternehmenserfolg. Westdeutscher Verlag GmbH, 2013.

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39

Schüller, Anne M., and Gerhard Fuchs. Total Loyalty Marketing: Mit Loyalen Mitarbeitern und Treuen Kunden Zum Unternehmenserfolg. Westdeutscher Verlag GmbH, 2013.

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40

Schüller, Anne M., and Gerhard Fuchs. Total Loyalty Marketing: Mit Begeisterten Kunden und Loyalen Mitarbeitern Zum Unternehmenserfolg. Westdeutscher Verlag GmbH, 2007.

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41

Schüller, Anne M., and Gerhard Fuchs. Total Loyalty Marketing: Mit Begeisterten Kunden und Loyalen Mitarbeitern Zum Unternehmenserfolg. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2013.

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42

Ahmed, Pervaiz K., and Mohammed Rafiq. Internal Marketing. Taylor & Francis Group, 2013.

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43

Ahmed, Pervaiz K., and Mohammed Rafiq. Internal Marketing. Taylor & Francis Group, 2013.

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44

Ahmed, Pervaiz K., and Mohammed Rafiq. Internal Marketing. Taylor & Francis Group, 2013.

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45

Internal Marketing. San Diego: Elsevier Science, 2009.

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46

Internal Marketing. Routledge, 2013.

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47

Internal Marketing. Emerald Publishing Limited, 2003.

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48

(Editor), David Bejou, and Adrian Palmer (Editor), eds. Future of Relationship Marketing. Best Business Books, 2006.

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49

Bejou, David, and Adrian Palmer. Future of Relationship Marketing. Taylor & Francis Group, 2013.

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50

Bejou, David, and Adrian Palmer. Future of Relationship Marketing. Taylor & Francis Group, 2013.

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