Relevant bibliographies by topics / Marketing sales funnel

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Marketing sales funnel'

Author: Grafiati
Published: 5 June 2025
Last updated: 1 August 2025

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Journal articles on the topic "Marketing sales funnel"

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Krause, Olga, and Iryna Pinyak. "Sales funnel – a marketing analytic tool." Socio-Economic Problems and the State 25, no. 2 (2021): 586–93. http://dx.doi.org/10.33108/sepd2022.02.586.

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The article is dedicated to determining the practical value of the principles of building such a marketing tool instrument as a sales tunnel. Sales are key to the success of any enterprise, sales are the most important task, research and decision-making at all levels of management. Efficient sales management practices are essential for the success of competitive and marketing strategy of the company. Sales funnel is a marketing model aimed at the client which accurately demonstrates all stages of customer promotion before purchase of a product. Analysis of client behavior, motivation, at each
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Georgius Erlangga Mahendra Yudantha and Dwi Sukma Donoriyanto. "Pengaruh Implementasi Strategi Marketing Funnel Terhadap Penjualan Produk Graha Office." Jurnal Riset dan Inovasi Manajemen 2, no. 1 (2024): 138–47. http://dx.doi.org/10.59581/jrim-widyakarya.v2i1.2550.

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In today's fiercely competitive digital business landscape, companies like Graha Office must leverage marketing funnels to enhance their sales strategies. This study delves into the implementation of funnel marketing strategies within Graha Office services, examining how funnel stages, market phases, clicks, impressions, and CTR correlate with product sales. The findings indicate a relationship between funnel stages and sales, although cautious interpretation of causality is warranted. This research establishes a foundation for the company's future actions using statistical methods, particular
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Golik-Górecka, Grażyna. "Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel." Marketing of Scientific and Research Organizations 50, no. 4 (2023): 73–92. http://dx.doi.org/10.2478/minib-2023-0023.

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ABSTRACT The purpose of the current article is to present the possibilities of using web and marketing analytics, in particular, the dominant marketing automation along with the sales funnel. The research question can be defined: how does the use of marketing automation support the impact on customers? The research method includes a review of the current literature, and a case study-the implementation of marketing automation and sales funnel additionally marketing analytics is included in the dashboard application. The illustration of this in-depth case study may indicate an understanding of t
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Tolstova, E. R., and L. V. Silakova. "Classification of management tools in small business organizations for developing a sales funnel." Omsk Scientific Bulletin. Series Society. History. Modernity 8, no. 2 (2023): 145–54. http://dx.doi.org/10.25206/2542-0488-2023-8-2-145-154.

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In the modern world, companies that use CRM systems, SMM marketing (digital marketing in social networks), provide this, cause of the demand to build a sales funnel. The main goal is to build an effective sales funnel that will attract customers and increase profits. This study is aimed at selecting a set of services that can help the development of a small business characterized by low revenue volumes, and, as a result, small budgets for promotion, as well as a small number of staff. The article discusses the current problems of small business, CRM systems and services that help promote socia
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SHEVCHENKO, I. V., and V. I. KHORUZHIN. "IMPROVING SALES FUNNEL EF CIENCY IN SMALL AND MEDIUM-SIZED ENTERPRISES USING ARTI CIAL INTELLIGENCE TOOLS." Economics: Theory and Practice 76, no. 4 (2024): 63–68. https://doi.org/10.31429/2224042x_2024_76_63.

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The sales funnel is one of the key models of customer interaction with an organization, reflecting each stage from initial contact to loyalty formation. One of the main characteristics of the funnel is the gradual reduction in the number of potential customers at each stage, which creates a constant task for the marketing director to optimize these losses to improve the sales funnel's efficiency. At the same time, efficiency at each stage of the funnel can be enhanced through the use of information technologies and artificial intelligence.
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Wiraguna, Rayie Tariaranie, and Dini Aulia. "Influence Of Sales Funnel Marketing On Brand Awareness Through Social Media Influencers." International Journal of Applied Management and Business 2, no. 1 (2024): 52–61. https://doi.org/10.54099/ijamb.v2i1.691.

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Purpose – This research aims to examine more deeply how sales funnel marketing can influence brand awareness trough social media influencers and develop marketing management knowledge on this topic.. Methodology/approach –The method used in this research is a quantitative method with path analysis using the Smart PLS 4 application. The data measurement technique in this study uses a likert scale range from strongly agree 5 to strongly disagree 1. The subject of this research are followers of the @erigostore Instagram account as many as 132 respondent male or female with age 18-45 years. Findin
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Bartolomeus Herawan Mintardjo. "PERAN ORIENTASI PELANGGAN DEPARTEMEN SALES DAN MARKETING DALAM MENINGKATKAN PENDAPATAN DI PETIT BOUTIQUE HOTEL SOLO." NAWASENA : Jurnal Ilmiah Pariwisata 1, no. 3 (2023): 45–55. http://dx.doi.org/10.56910/nawasena.v1i3.391.

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The purpose of this study was to determine the role of customer orientation carried out by the sales and marketing department to increase revenue at Petit Boutique Hotel Solo, using qualitative descriptive research methods with data collection techniques through observation and interviews. The result of this research is that the orientation role applied by the sales and marketing department has succeeded in increasing revenue for Petit Boutique Hotel Solo. In addition to customer orientation that is applied to increase revenue, the sales and marketing department of Petit Boutique Hotel Solo us
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Bovsh, Liudmyla, Ihor Komarnitskyi, and Kseniia Prykhodko. "Fulfillment of Digital Marketing in the Restaurant Business." Restaurant and hotel consulting. Innovations 5, no. 1 (2022): 37–51. http://dx.doi.org/10.31866/2616-7468.5.1.2022.260872.

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Topicality. Digital marketing fulfillment allows the restaurant business entities to diversify sales opportunities and increase the economic profit. The digital space has not been mastered enough, therefore, it offers the conditions of an uncompetitive environment, some niches of “blue ocean”. The problems of fulfillment models implementation into the operational marketing activity has become an important component of the development strategy and a research object in the context of digitalization. The relevance of the study is to determine the main aspects of digital marketing fulfillment, bas
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Bovsh, Liudmyla, Ihor Komarnitskyi, and Kseniia Prykhodko. "Fulfillment of Digital Marketing in the Restaurant Business." Restaurant and Hotel Consulting. Innovations 5, no. 1 (2022): 37–51. https://doi.org/10.31866/2616-7468.5.1.2022.260872.

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Topicality. Digital marketing fulfillment allows the restaurant business entities to diversify sales opportunities and increase the economic profit. The digital space has not been mastered enough, therefore, it offers the conditions of an uncompetitive environment, some niches of “blue ocean”. The problems of fulfillment models implementation into the operational marketing activity has become an important component of the development strategy and a research object in the context of digitalization. The relevance of the study is to determine the main aspects of digital marketing
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Araujo, Cristiane Gontijo, and Juliana Maria Magalhães Christino. "O Impacto do Inbound Marketing na conversão de leads em oportunidades de vendas em um funil B2B ao longo do tempo." Prisma.com, no. 49 (2023): 24–43. http://dx.doi.org/10.21747/16463153/49a3.

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This study aimed to prove if the practice of Inbound Marketing, anchored in the Digital Content Marketing strategy and its respective online media campaigns, influenced the stage change from a qualified lead to a sales opportunity in a B2B funnel over time. The data comprised the period between March 2018 and February 2020 and were analyzed using Cox Regression, as it is a suitable method for explaining the influence of independent variables on the occurrence of an event over time. Each conversion type was analyzed as an independent variable, considering top, middle, and bottom of funnel conte
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Dissertations / Theses on the topic "Marketing sales funnel"

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Galvez-Torres, Erika, Milagros Cruz-Alfaro, Carlos Cespedes-Blanco, Carlos Raymundo, Nestor Mamani-Macedo, and Francisco Dominguez. "B2B Marketing Method Adapted to Sales Improvement Through the Implementation of ABC Classification Tool and Inbound Marketing in SMEs." Springer, 2020. http://hdl.handle.net/10757/656372.

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El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.<br>It has been found that the main causes of insufficient sales of different small and medium-sized enterprises (SMEs) is the low conversion rate of quotes into sales, which entails poor business performance and low economic impact. Therefore, a marketing methodology called inbound marketing is planned, which is modified and adapted to the case study. In contrast, tools such as ABC classification, workflow, and inbound marketing have been used as
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Rouse, Tyler. "Analysis of marketing strategies and advanced retail sales processes to improve Company A’s position in the segment." Thesis, Kansas State University, 2018. http://hdl.handle.net/2097/38788.

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Master of Agribusiness<br>Department of Agricultural Economics<br>Aleksan Shanoyan<br>In recent years across the United States, product sales have seen a downward trend when compared to the robust sales figures posted around the 2010 time period across the major players in the product manufacturing space. Due to depressed commodity prices, large product sales have caused a lot of the dealers to shift in its prioritization of sales from a predominant large product business model, to a more diverse large product and small product strategy portfolio to stay profitable amidst economic headwinds. T
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Hendén, Stefan, and Andreas Dahlgren. "Marketing Automation – en studie om ett modernt marknadsföringsverktyg i en svensk kontext." Thesis, Högskolan Dalarna, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:du-23507.

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I takt med att digitala medier har utvecklats under de senaste åren har köpresan för-ändrats till att kunder idag i ett mycket senare skede släpper in leverantörer i dialogen. Marketing Automation adresserar den problembilden och har växt fram som en brygga mellan sälj- och marknadsprocessen. Systemet ger möjlighet att effektivt och automatiserat utveckla leads (potentiell kund). Syftet med denna studie är att undersöka hur Marketing Automation påverkar sälj- och marknadsprocesserna. Vilka förutsättningar krävs för en implementation? Ökar lönsamheten? Vi har därför valt att i det teoretiska ra
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Sapian, A. S. "How to create a brand for 3 steps? Building successful sales funnels in business." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/14356.

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Броновицька, А. О. "Особливості інтернет-маркетингу освітніх послуг закладів вищої освіти (на матеріалах Національного університету "Чернігівська політехніка")". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/22464.

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Броновицька, А. О. Особливості інтернет-маркетингу освітніх послуг закладів вищої освіти (на матеріалах Національного університету "Чернігівська політехніка") : магістерська робота : 075 Маркетинг / А. О. Броновицька ; керівник роботи С. В. Кульпінський ; НУ "Чернігівська політехніка", кафедра маркетингу, PR-технологій та логістики. - Чернігів, 2021. - 85 с.<br>Метою кваліфікаційної роботи є вдосконалення інструментів інтернет-маркетингу для залучення вступників в НУ "Чернігівська політехніка". Об’єктом проведеного дослідження є інструменти інтернет-маркетингу в НУ «Чернігівська політехніка».
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Лиходід, Анастасія Анатоліївна. "Інтернет маркетинг у діяльності підприємства ТОВ «Інструменти Продакт Лайфсайкл менеджмент»". Магістерська робота, 2021. https://dspace.znu.edu.ua/jspui/handle/12345/6323.

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Лиходід А. А. Інтернет маркетинг у діяльності підприємства ТОВ «Інструменти Продакт Лайфсайкл менеджмент» : кваліфікаційна робота магістра спеціальності 075 «Маркетинг» / наук. керівник О. Г. Череп. Запоріжжя : ЗНУ, 2021. 88 с.<br>UA : Кваліфікаційна робота викладена на 88 сторінках друкованого тексту, містить 10 таблиць, 14 рисунків, 1 додаток. Перелік посилань включає 57 джерел, з них 9 іноземною мовою. Об’єктом дослідження є Інтернет маркетинг у діяльності підприємства ТОВ «Інструменти Продакт Лайфсайкл менеджмент». Предметом дослідження є теоретичні та методичних підходи щодо вдосконалення
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Рыбинцев, В. А., та V. A. Rybintsev. "Посадочные страницы как инструмент продвижения книжных изданий : магистерская диссертация". Master's thesis, 2019. http://hdl.handle.net/10995/78079.

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В диссертации изучаются структурно-содержательные, визуально-функциональные и рекламно-маркетинговые составляющие посадочных страниц. На основе анализа и систематизации информации о посадочных страницах автор разработал посадочную страницу книжного издания. Новизна ВКР заключается в определении критериев создания максимально конверсионной посадочной страницы и формулировке рекомендаций по методике разработки посадочных страниц для продвижения в сети Интернет издательской продукции. Работа состоит из двух частей, содержит 83 страницы, 3 таблицы, 31 рисунок. В списке литературы содержится 50 биб
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Books on the topic "Marketing sales funnel"

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Larsson, Tanner. The six figure sales funnel: The ultimate big profit customer keeping lead generating small business marketing system. Digital LowDown, 2010.

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Schayer, Kasey. Sales and Marketing Funnel : Learn the Logic Behind a Sales Funnel: Sales Funnel Stages. Independently Published, 2021.

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Sales Funnel Marketing for Beginners: Learn How to Make a Sales Funnel, Build a Sales Funnel, Manage Sales Funnel, ... with Sales Funnel Examples and Email Marketing Tools. Independently Published, 2020.

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Sales Funnel Marketing for Dummies: Learn How to Make a Sales Funnel, Build a Sales Funnel, Manage Sales Funnel, ... with Sales Funnel Examples and Email Marketing Tools. Independently Published, 2020.

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Addey, O. How to Build Super Sales Funnel for Consistent Sales: Sales Funnel Marketing. Independently Published, 2021.

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Sales Funnel Marketing: Schritt-Für-Schritt-Anleitung Zur Automatisierten Kundengewinnung und Umsatzsteigerung Mit Sales Funnel-Marketing. Independently Published, 2018.

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Keyna, Yuonne. Marketing Measurement Strategy: How to Build Marketing and Sales Funnel Effectively. Independently Published, 2021.

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Chill, Peter. Selling Funnel: A Marketing and Sales Strategy That Works. Independently Published, 2020.

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Clayton, Ian R. Digital Media Marketing Hotels: Driving Traffic to Your Sales Funnel. Independently Published, 2018.

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Bailard, Bert. Marketing Measurement Strategy : How to Build Marketing and Sales Funnel Effectively: The Structure of the Marketing Organization. Independently Published, 2021.

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Book chapters on the topic "Marketing sales funnel"

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Beco, Jan. "Funnel Performance Management." In Marketing und Sales Automation. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-21688-7_21.

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Detscher, Stefan, and Mona Stoll. "Impact of AI on the Digital Sales Funnel in E-Commerce." In Digitales Management und Marketing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33731-5_23.

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"The Sales Funnel Model." In Vulcans, Earthlings and Marketing ROI. Wilfrid Laurier Press, 2007. http://dx.doi.org/10.51644/9781554581252-033.

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Upreti, Kamal, Vishakha Kuwar, and Mustafizul Haque. "Innovative CRM Strategies for the Modern Social Marketing Landscape." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-3924-4.ch011.

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Social Marketing inspires changes of attitudes and behavior. It is not commercial. Social marketing encourages non-commercial organization to create social good. Social Marketing does not sell or advertise commercial product or service, it offers and promotes healthy, harmony of life with its type of behavior and the attitude. But despite all of this it needs to study CRM data with a significant role. It was found a gap in the literature, considering the scarcity of pertinent case studies within the academic literature. Study delves into a range of performance indicators, including conversion
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Szymkowiak, Andrzej. "Marketing in Online Sales Funnels." In Fostering Entrepreneurial and Sales Competencies in Higher Education. Bogucki Wydawnictwo Naukowe, 2019. http://dx.doi.org/10.12657/9788379862801-5.

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Conference papers on the topic "Marketing sales funnel"

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Morgina, Elena Sergeevna. "THE EVOLUTION OF VIEWS ON THE GENESIS OF THE SALES FUNNEL MARKETING CONCEPT AND ITS MODERN CONTENT." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-239/246.

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Currently there is a significant lag in theoretical and practical ideas regarding approaches to sales management from the realities of modern business. This article is devoted to the study of the actual marketing concept of sales management by systematizing practical and scientific provisions. The result of the study is the formation of a modern approach to sales management based on the cross-functional integration of marketing, sales and service, providing a comprehensive building of relationships with the buyer and effective interaction with him.
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DUCMAN, Anca Alexandra. "WINE MARKETING THROUGH SENSORY PERCEPTION." In Competitiveness of Agro-Food and Environmental Economy. Editura ASE, 2022. http://dx.doi.org/10.24818/cafee/2020/9/03.

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This article aims to investigate wine marketing studies in connection with multisensory experiences. The study was conducted using a funnel-type search on Web of Science and Scopus indexed papers, following the indications from the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) statement. The purpose of the metaanalyses was to answer the following questions: (1) Who is the most influential author in wine-related crossmodal perception? (2) Are there proofs regarding the impact of multisensorial experience during wine tastings? (3) Are there proofs regarding the impa
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Pedrós Cayo, Lorena, María Márquez Gómez, Esther Giménez Carbó, and M. Gómez Martín. "Know-how transfer in an entrepreneurial ecosystem." In SEFI 50th Annual conference of The European Society for Engineering Education. Universitat Politècnica de Catalunya, 2022. http://dx.doi.org/10.5821/conference-9788412322262.1242.

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Universities have a very important role in entrepreneurial education. University students are not only trained in their specific areas, but they are also trained in entrepreneurial skills to lead teams and to develop leading innovations that will be applied into different markets. Since 2012, the entrepreneurial ecosystem from Polytechnic University of Valencia (Spain), StartUPV, has implemented several education programs for its community, creating a whole learning roadmap with specific training for each stage of the startup. For instance: hypothesis validation, sales funnel, finance, etc. Ho
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Girbu, Ana-Maria, and Ion Sochichiu. "Tools and techniques for researching consumer behaviour online." In Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a. Academy of Economic Studies, 2025. https://doi.org/10.53486/sstc2024.v1.49.

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The aim of this study is to explore the approaches and strategies used for studying customer behavior online. Understanding how consumers act on the web is extremely valuable, as well as necessary for organizations seeking to prosper in today's competitive market. Consumer decision-making dynamics have adapted tremendously as e-commerce platforms, social media, and digital marketing channels have grown at an exponential rate. As a result, businesses need to adjust their strategy to coincide with these shifts, which necessitates a better understanding of customer actions in the virtual world. T
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Nikolajeva, Anna, and Artis Teilans. "Machine Learning Technology Overview In Terms Of Digital Marketing And Personalization." In 35th ECMS International Conference on Modelling and Simulation. ECMS, 2021. http://dx.doi.org/10.7148/2021-0125.

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The research is dedicated to artificial intelligence technology usage in digital marketing personalization. The doctoral theses will aim to create a machine learning algorithm that will increase sales by personalized marketing in electronic commerce website. Machine learning algorithms can be used to find the unobservable probability density function in density estimation problems. Learning algorithms learn on their own based on previous experience and generate their sequences of learning experiences, to acquire new skills through self-guided exploration and social interaction with humans. An
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