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1

Zenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Marketing Science Institute, 1998.

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2

Zenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Marketing Science Institute, 1998.

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3

Gorte, Ross W. Federal sales of natural resources: Allocation and pricing systems. Congressional Research Service, Library of Congress, 1997.

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4

Gorte, Ross W. Federal sales of natural resources: Allocation and pricing systems. Congressional Research Service, Library of Congress, 1993.

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5

Gorte, Ross W. Federal sales of natural resources: Pricing and allocation mechanisms (1998). Congressional Research Service, Library of Congress, 1998.

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6

Grigoryan, Ekaterina. Marketing communications. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions.
 Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directi
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7

Haller, Thomas. Marketing im liberalisierten Strommarkt: Kommunikation und Produktplanung im Privatkundenmarkt. Peter Lang International Academic Publishers, 2018.

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8

Haller, Thomas. Marketing im liberalisierten Strommarkt: Kommunikation und Produktplanung im Privatkundenmarkt. Lang, 2005.

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9

United States. General Accounting Office., ed. International trade: Advertising and promoting U.S. cigarettes in selected Asian countries : report to Congressional requesters. The Office, 1992.

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10

United States. Congress. Joint Economic Committee. Subcommittee on Monetary and Fiscal Policy. Foreign agricultural investment reform: Hearing before the Subcommittee on Monetary and Fiscal Policy and the Subcommittee on Agriculture and Transportation of the Joint Economic Committee, Congress of the United States, Ninety-ninth Congress, second session, May 13, 1986. U.S. G.P.O., 1987.

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11

United States. Department of Homeland Security. Office of Inspector General. CBP's and USCG's controls over exports related to foreign military sales. Department of Homeland Security, Office of Inspector General, 2013.

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12

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection. E-commerce: The case of online wine sales and direct shipment : hearing before Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Eighth Congress, first session, October 30, 2003. U.S. G.P.O., 2004.

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13

United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry. Review of the dairy termination program and other ongoing dairy program initiatives mandated in the Food Security Act of 1985; and current and proposed U.S. trade policies and their effect on the competitiveness of the domestic livestock, dairy, and poultry industries: Hearing before the Subcommittee on Livestock, Dairy, and Poultry of the Committee on Agriculture, House of Representatives, One hundredth Congress, first session, March 4, 1987. U.S. G.P.O., 1987.

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14

United, States Congress House Committee on Agriculture Subcommittee on Department Operations Research and Foreign Agriculture. U.S. export competitiveness: Hearing before the Subcommittee on Department Operations, Research, and Foreign Agriculture of the Committee on Agriculture, House of Representatives, Ninety-ninth Congress, first session, April 16, 1985. U.S. G.P.O., 1986.

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15

United, States Congress House Committee on Agriculture Subcommittee on Department Operations Research and Foreign Agriculture. U.S. export competitiveness: Hearing before the Subcommittee on Department Operations, Research, and Foreign Agriculture of the Committee on Agriculture, House of Representatives, Ninety-ninth Congress, first session, April 16, 1985. U.S. G.P.O., 1986.

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16

United States. Congress. House. Committee on Agriculture. Subcommittee on Department Operations, Research, and Foreign Agriculture. U.S. export competitiveness: Hearing before the Subcommittee on Department Operations, Research, and Foreign Agriculture of the Committee on Agriculture, House of Representatives, Ninety-ninth Congress, first session, April 16, 1985. U.S. G.P.O., 1986.

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17

Czinkota, Michael R. Unlocking Japan's markets: Seizing marketing and distribution opportunities in today's Japan. Pitman, 1991.

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18

Czinkota, Michael R. Unlocking Japan's markets: Seizing marketing and distribution opportunities in today's Japan. Probus Pub. Co., 1991.

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19

Czinkota, Michael R. Unlocking Japan's markets: Seizing marketing and distribution opportunities in today's Japan. Charles E. Tuttle Co., 1993.

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20

O, Barclay Rebecca, Kennedy John M, United States. National Aeronautics and Space Administration., and United States. Dept. of Defense., eds. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 1 mail survey --service/maintenance and marketing/sales perspectives. National Aeronautics and Space Administration, 1996.

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21

O, Barclay Rebecca, Kennedy John M, United States. National Aeronautics and Space Administration., and United States. Dept. of Defense., eds. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 1 mail survey --service/maintenance and marketing/sales perspectives. National Aeronautics and Space Administration, 1996.

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22

Office, General Accounting. Agricultural trade: Long-term bilateral grain agreements with the Soviet Union and China : report to congressional requesters. The Office, 1989.

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23

Office, General Accounting. Agricultural trade: Government support calculations under the U.S.-Canadian Free Trade Agreement : report to the Honorable Kent Conrad, U.S. Senate. The Office, 1990.

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24

Office, General Accounting. Agricultural trade: Improvements needed in management of Targeted Export Assistance Program : report to the Honorable Charles E. Schumer, House of Representatives. The Office, 1990.

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25

Office, General Accounting. Agricultural trade: Long-term bilateral grain agreements with the Soviet Union and China : report to congressional requesters. The Office, 1989.

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26

Razafimahefa, Ivohasina Fizara. International competitiveness in Africa: Policy implications in the Sub-Saharan region. Springer, 2007.

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27

Office, General Accounting. International trade: Advisory committee system should be updated to better serve U.S. policy needs : report to the ranking minority member, Committee on Finance, U.S. Senate. The Office, 2002.

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28

Resolution Trust Corporation (U.S.), ed. Resolution Trust Corporation: Survey results on RTC's communication and real estate marketing : briefing report to the Honorable Albert V. Casey, President and Chief Executive Officer, Resolution Trust Corporation. The Office, 1992.

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29

Office, General Accounting. Resolution Trust Corporation: Survey results on RTC's communication and real estate marketing : briefing report to the Honorable Albert V. Casey, President and Chief Executive Officer, Resolution Trust Corporation. The Office, 1992.

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30

Office, General Accounting. International trade: Canada and Australia rely heavily on wheat boards to market grain : report to the Chairman, Subcommittee on Domestic and Foreign Marketing and Product Promotion, Committee on Agriculture, Nutrition, and Forestry, U.S. Senate. U.S. General Accounting Office, 1992.

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31

Office, General Accounting. International trade: Czech trade data : briefing report to the Chairman, Committee on Finance, U.S. Senate. The Office, 1990.

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32

Office, General Accounting. International trade: Review of effectiveness of FAS Cooperator Market Development Program : report to Congressional requesters. The Office, 1987.

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33

Office, General Accounting. International trade: Long-term viability of U.S.-European Union aircraft agreement uncertain : report to the Honorable Richard Gephardt, Majority Leader, House of Representatives. The Office, 1994.

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34

Office, General Accounting. International trade: U.S. firms' views on Customs' protection of intellectual property rights : report to selected Congressional subcommittees. The Office, 1986.

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35

Office, General Accounting. International trade: Long-term viability of U.S.-European Union aircraft agreement uncertain : report to the Honorable Richard Gephardt, Majority Leader, House of Representatives. The Office, 1994.

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36

Office, General Accounting. International trade: Export Enhancement Program bonus overpayments : report to the Administrator, Foreign Agricultural Service, U.S. Department of Agriculture. The Office, 1990.

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37

Office, General Accounting. International trade: U.S. firms' views on Customs' protection of intellectual property rights : report to selected Congressional subcommittees. The Office, 1986.

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38

Office, General Accounting. International trade: Administration of short supply in steel import restraint agreements : report to congressional requesters. The Office, 1989.

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39

Office, General Accounting. International trade: Long-term bilateral grain agreements and grain countertrade : report to congressional requesters. The Office, 1989.

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40

Office, General Accounting. International trade: Long-term bilateral grain agreements and grain countertrade : report to congressional requesters. The Office, 1989.

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41

Office, General Accounting. International trade: Trade law remedies under floating exchange rates : report to the Chairman, Subcommittee on International Trade, Committee on Finance, United States Senate. The Office, 1986.

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42

Office, General Accounting. International trade: GATT treatment of nonmarket economy countries : fact sheet for the chairman, Committee on Finance, U.S. Senate. The Office, 1990.

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43

Office, General Accounting. International trade: Export of wood products under federally assisted export programs : report to the chairman, Subcommittee on Regulation, Business Opportunity, and Energy, Committee on Small Business, House of Representatives. The Office, 1990.

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44

Wratten, Simon. Sales and Marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780199574797.003.0006.

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Traditionally OUP relied on travellers to promote and sell its books in the UK and branch staff to do so overseas; these activities were managed from the Sales Department at Ely House. Feedback from the branches and UK travellers on customer preferences did not reliably reach editors in Oxford and London. Following the reorganization of the Press in the 1970s, publishing divisions took control of marketing their own books and a greater priority was given to market preferences in decisions about design, format, pricing, timing of publication, and projected sales. The chapter chronicles the chan
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45

Teisl, Mario. Labelling Strategies in Environmental Policy. Taylor & Francis Group, 2017.

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46

Teisl, Mario. Labelling Strategies in Environmental Policy. Taylor & Francis Group, 2017.

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47

Teisl, Mario. Labelling Strategies in Environmental Policy. Taylor & Francis Group, 2017.

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48

Labelling Strategies in Environmental Policy. Taylor & Francis Group, 2017.

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49

Federal timber sales. Congressional Research Service, Library of Congress, 1985.

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50

Thompson, Jim. Raising EBITDA : The Lessons of Nip Impressions Volume 4: Maintenance/Marketing&Sales/Optimism/Pessimism/Policy & Society. Press Nip Impressions, 2017.

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