Relevant bibliographies by topics / Marketing scales

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing scales'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Marketing scales"

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Jacobs, Laurence, and Reginald Worthley. "Using CAD scales for cross-cultural marketing." International Business Review 3, no. 3 (1994): 263–74. http://dx.doi.org/10.1016/0969-5931(94)90005-1.

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Stewart, David W., William O. Bearden, Richard G. Netemeyer, Mary F. Mobley, Gordon C. Bruner, and Paul J. Hensel. "Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research." Journal of Marketing Research 30, no. 4 (1993): 525. http://dx.doi.org/10.2307/3172696.

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Bassi, Francesca. "Latent Class Analysis for Marketing Scale Development." International Journal of Market Research 53, no. 2 (2011): 209–30. http://dx.doi.org/10.2501/ijmr-53-2-209-230.

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Measurement scales are a crucial instrument in marketing research for measuring unobservable variables such as attitudes, opinions and beliefs. In using, evaluating or developing multi-item scales, a number of guidelines and procedures are recommended, to ensure that the measure applied is psychometrically robust. These procedures have been outlined in the psychometric literature since the late 1970s and are composed of steps that refer to construct and domain definition, scale validity, reliability, dimensionality and generalisability. Various statistical instruments are used in the scale-dev
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Gilmore, Audrey, and Rosalind McMullan. "Scales in services marketing research: a critique and way forward." European Journal of Marketing 43, no. 5/6 (2009): 640–51. http://dx.doi.org/10.1108/03090560910946972.

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PurposeThe purpose of this paper is to discuss the use of measurement scales and to illustrate some of the drawbacks of using scales for measuring service quality without due recognition of the limitations and rigidity of such scales, especially when they are applied to the complexity of service marketing situations and contexts.Design/methodology/approachA review of the most widely used scales in services measurement, including SERVQUAL and SERVPERF is provided, along with some of the conceptual issues surrounding scale design and use in service contexts. Then some qualitative research techni
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Sharma, Subhash, and Danny Weathers. "Assessing generalizability of scales used in cross-national research." International Journal of Research in Marketing 20, no. 3 (2003): 287–95. http://dx.doi.org/10.1016/s0167-8116(03)00038-7.

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Abrantes-Braga, Farah Diba M. A., and Tania Veludo-de-Oliveira. "Development and validation of financial well-being related scales." International Journal of Bank Marketing 37, no. 4 (2019): 1025–40. http://dx.doi.org/10.1108/ijbm-03-2018-0074.

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PurposeThe purpose of this paper is to develop valid and reliable scales for assessing a driver and two obstacles potentially related to financial well-being (FWB): financial preparedness for emergency, beliefs of credit limits as additional income and risky indebtedness behaviour.Design/methodology/approachThe scales were developed from scratch across six studies, employing a two-step methodology, which encompassed both qualitative (e.g. focus group, interviews) and quantitative (i.e. online surveys) data collection. Exploratory and confirmatory factor analyses were employed to test and valid
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Pitt, Leyland. "Book Review: Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research." Journal of General Management 19, no. 2 (1993): 90–92. http://dx.doi.org/10.1177/030630709301900208.

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Matsuno, Ken, John T. Mentzer, and Joseph O. Rentz. "A conceptual and empirical comparison of three market orientation scales." Journal of Business Research 58, no. 1 (2005): 1–8. http://dx.doi.org/10.1016/s0148-2963(03)00075-4.

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Park, Chan Su. "The robustness of hierarchical Bayes conjoint analysis under alternative measurement scales." Journal of Business Research 57, no. 10 (2004): 1092–97. http://dx.doi.org/10.1016/s0148-2963(03)00039-0.

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Braunsberger, Karin, and Roger Gates. "Developing inventories for satisfaction and Likert scales in a service environment." Journal of Services Marketing 23, no. 4 (2009): 219–25. http://dx.doi.org/10.1108/08876040910965557.

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Dissertations / Theses on the topic "Marketing scales"

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Bryant, Will, Timothy J. Bartkoski, John P. Meriac, and C. Allen Gorman. "User Reactions to Frame-of-Reference Scales. An Experimental Study." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/2616.

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Raters have been shown to react differently to performance evaluation formats. However, reactions to a new and promising format, frame-of-reference scales (FORS), remains untested. This experiment found that FORS users reacted more positively compared to standard scale users overall, and results were attributable to perceived accuracy and fairness.
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Chang, Kyungro. "A systems view of quality in fitness services : development of a model and scales /." The Ohio State University, 1998. http://rave.ohiolink.edu/etdc/view?acc_num=osu1384446999.

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Kingsley, Paul Anthony. "The desktop survey as a research tool on the World Wide Web : theory and practice." Thesis, University of Ulster, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302234.

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Hellman, Karl G. "Optimizing Marketing Activities for Different Levels of Customer Relationships." Digital Archive @ GSU, 2013. http://digitalarchive.gsu.edu/bus_admin_diss/27.

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The discipline of marketing is evolving from a product centric paradigm where all value is invested in the product by the supplier and it is exchanged for a market determined price by means of an arm’s length transaction, to a service centric paradigm where value is co-created by customer and supplier through complex relationships in which the rewards are determined through negotiation. This study recognizes that in practice a supplier will and ought to continue to have some customer relationships that are transactional and others that involve higher levels of value co-creation. A five point
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Ghisi, Marcos Angeli. "Uma avaliação do desenvolvimento e da validação das escalas de marketing em periódicos e anais de eventos brasileiros." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-22072015-114221/.

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A atividade de mensuração constitui um pré-requisito central para o próprio desenvolvimento científico. Entretanto, ela não é um processo trivial e simples. A complexidade se deve ao fato de que dificilmente um estudo pode ser projetado e controlado para obter uma mensuração precisa e não ambígua, e por conta disso, a ocorrência de erro é praticamente inevitável. Alguns instrumentos podem ser altamente confiáveis, enquanto outros possuem menor grau de precisão. Alguns podem ser considerados altamente precisos, mas por outro lado, podem não medir aquilo que foram projetados para medir. Por essa
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Gorman, C. Allen. "Nothing But a “g” Thing? Developing and Testing an Individual Differences Model of Frame-of-Reference Rater Training Effectiveness." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/2615.

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Rater training is important for improving the quality of human resource decisions. However, there is little research that has examined the influence of trainee individual differences on rater training effectiveness. In Study 1, I found support for a partially mediated model in which learning goal orientation, internal locus of control, and promotion focus influenced rater training motivation through general self-efficacy. In Study 2, I extended the model to include rater training criteria, and I found that rater training motivation did not predict declarative knowledge, rating validity, or rat
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Matějka, Michal. "Analýza spokojenosti zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-264878.

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This Master's thesis deals with analyses of customer satisfaction and loyalty to the GiTy, a.s. company. The theoretical part of the thesis explains problems of customer satisfaction and loyalty and their measurement. Furthermore, it deals with marketing research, with a focus on questionnaire-based data acquisition. The practical part of the thesis includes the company presentation, survey design and methodology of the data analysis. This part also describes the continuous customer satisfaction measuring system of the company. The implementation of this measuring system was the aim of this th
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Festing, Harriet. "Direct marketing of fresh produce by small-scale farmers." Thesis, Imperial College London, 1995. http://hdl.handle.net/10044/1/11217.

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Audrezet, Alice. "L'ambivalence des consommateurs : proposition d'un nouvel outil de mesure." Thesis, Paris 9, 2014. http://www.theses.fr/2014PA090011/document.

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La littérature en méthodologie pointe un important problème lié à l’utilisation des différentiels sémantiques pour mesurer les évaluations globales des individus. Au centre de ces continua bipolaires opposant une paire d’adjectifs antagonistes, sont en effet agrégées de manière artificielle et fâcheuse deux types d’évaluations : les réactions indifférentes et les réactions ambivalentes. Or, la distinction entre ces deux types d’évaluation est un enjeu dans la mesure où elles recouvrent des réalités différentes. En effet, l’indifférence correspond à l’absence de réaction positive ou négative, t
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Ferreira, João Pedro Amaral. "International marketing and new Lux Brand relationship scale: questões de tradução." Master's thesis, Universidade de Évora, 2021. http://hdl.handle.net/10174/29321.

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O presente Relatório, elaborado na sequência do Estágio realizado no Departamento de Gestão desta Universidade, no âmbito do curso de Mestrado em Língua e Linguística: Tradução e Ciências da Linguagem, centra-se na tradução para língua portuguesa do primeiro capítulo do manual intitulado International Marketing, publicado em 2011, por Pervez Ghauri e Philip Cateora, e do artigo científico NewLux Brand Relationship Scale , publicado em 2019, por Helena Nobre e Claúdia Simões. O objetivo que norteou tal trabalho foi o de contribuir para o aprofundamento do conhecimento naquela área das Ciências
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Books on the topic "Marketing scales"

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Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. 3rd ed. SAGE, 2011.

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Bearden, William O. Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. Sage in cooperation with the Association for Consumer Research, 1993.

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Bearden, William O. Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. Sage Publications, 1993.

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Bearden, William O. Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. 2nd ed. Sage Publications, 1999.

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Bearden, William O. Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. 3rd ed. SAGE, 2011.

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J, Hensel Paul, ed. Marketing scales handbook: A compilation of multi-item measures. American Marketing Association, 1994.

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Skip. Marketing scales handbook: A compilation of multi-item measures. American Marketing Association, 1992.

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Skip. Marketing scales handbook: A compilation of multi-item measures. American Marketing Association, 1994.

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Deshpande, Rohit. Understanding market orientation: A prospectively designed meta-analysis of three market orientation scales. Marketing Science Institute, 1996.

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Parasuraman, A. Moving forward in service quality research: Measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intentions link. Marketing Science Institute, 1994.

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Book chapters on the topic "Marketing scales"

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Huang, Hui-Ling, and Yue-Yang Chen. "Developing and Validating Internet Compulsive Buying Tendency Measurement Scales." In Marketing Transformation: Marketing Practice in an Ever Changing World. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-68750-6_2.

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Brudvig, Susan. "Consumer-Based Brand Trust Scales: Validation and Assessment." In Revolution in Marketing: Market Driving Changes. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11761-4_12.

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van Minden, Jack, and Tev Dalgic. "Job Satisfaction: Do the Indsales Scales Hold up in International Markets?" In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13141-2_37.

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Bacon, Donald R. "Further Comparisons of Semantic Differential Scales and Monopolar Scales: Test-Retest Reliabilities and Order Effects." In Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13159-7_73.

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Sehgal, Pooja, and Mahim Sagar. "High Impact Scales in Marketing: A Mathematical Equation for Evaluating the Impact of Popular Scales." In Organisational Flexibility and Competitiveness. Springer India, 2014. http://dx.doi.org/10.1007/978-81-322-1668-1_23.

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Dominguez, Luis V., Jaqueline Pels, and Leopoldo Arias. "Three Scales for Assessing the Antecedents of Institutionalization of Marketing Practices in Transitional Economies*." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_27.

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Sun, Zhongwei, Theo Arentze, and Harry Timmermans. "Uncertain Travel Environments And Risk Attitudes Scales." In Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11797-3_27.

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Terblanche, Nic S. "Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging Markets." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_16.

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Quester, Pascale G., Simon Romaniuk, and John W. Wilkinson. "A Test of Four Service Quality Measurement Scales: The Case of the Australian Advertising Industry." In Proceedings of the 1995 World Marketing Congress. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17311-5_54.

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Thyne, Maree A., and Rob Lawson. "Developing two Types of Social Distance Scales to be Used in the Host-Guest Relationship Context." In Proceedings of the 1998 Multicultural Marketing Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17383-2_107.

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Conference papers on the topic "Marketing scales"

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Elke, Cabooter, Geuens Maggie, Weijters Bert, and Vermeir Iris. "RATING SCALES INFLUENCE RESPONSE BEHAVIOR." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.04.09.02.

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Çifci, Sertaç, Yüksel Ekinci, and Georgina Whyatt. "A CROSS VALIDATION OF CONSUMER-BASED BRAND EQUITY (CBBE) SCALES IN FASHION RETAIL INDUSTRY." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.07.09.02.

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Ergenç, İsmail Erkut. "Customer Requirement Factors in Selection of E-Commerce Infrastructure Service Provider in Post-Covid-19: An AHP Application." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.006.

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In today’s complex world, businesses actively use various methods to deliver goods and services to customers. Due to the active entry of the internet into people’s lives and the increase in the number of purchases made on the internet recently, businesses must actively use the internet in their marketing activities to achieve a competitive advantage. Especially after COVID-19, many businesses have had to perform their activities over the internet due to public health measures. In addition to supporting the promotion activities of the internet, direct marketing, customers purchasing products th
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Bernadic, Ursa, and Benjamin Scheibehenne. "Familiarity Attracts Consumer Attention: Two Methods to Objectively Measure Consumer Brand Familiarity." In Digital Support from Crisis to Progressive Change. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-485-9.11.

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Brand familiarity is an important and frequently used concept in marketing research and practice. Existing measures of brand familiarity typically rely on subjective self-reports and Likert scales. Here we develop and empirically test two implicit measures to quantify brand familiarity. Based on research in visual attention and computer image processing, observers in a first visual search task are incentivized to quickly find a target brand among varying numbers of competitor brands. In the second approach, we measure the speed at which observers can identify a target brand that is gradually r
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Kutluk, Aysegül. "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00765.

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At the present time, managements which can see and use alterations, they can remain stand and strive with their competitors. Changes are in managements only able to possible by using new strategies, that can make a management comperior under the competition clause. These strategies are: last trends, fun promotions, flash mobbings, guerrilla advertising and even the viral applications that can make people unwittingly a marketer. On the other hand, at the first times, while guerilla marketing was a method that small scale enterprise can struggle against the big bussiness, nowadays it is a very s
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Almberg, Evan R., Michael P. Twedt, Christina Gerometta, and Stephen P. Gent. "Economic Feasibility of Corn Stover Torrefaction for Distributed Processing Systems." In ASME 2016 10th International Conference on Energy Sustainability collocated with the ASME 2016 Power Conference and the ASME 2016 14th International Conference on Fuel Cell Science, Engineering and Technology. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/es2016-59530.

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This study investigated the economic feasibility of distributed or decentralized torrefaction bio-refining using corn stover feedstock to generate value added products. Distributed bio-refining systems would be able to operate on private farm and commercial scales, eliminating the need for large capital investment for large processing facilities and decreasing logistical concerns for harvesting and marketing corn stover. A techno-economic model was developed to analyze the economics of harvesting techniques, logistics, processing requirements, and end product utilization. With the model, a bas
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Geçit, Barış Batuhan, and Erdoğan Taşkın. "Digital Marketing Usage and Measurement in Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2018. http://dx.doi.org/10.36880/c10.02204.

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Technological advances force firms to adapt new strategies and be more innovative. As firms changed their strategies, they also had to change their marketing strategies. There has been the necessity of surviving and obtaining more competitive advantage as world advance. In order to gain competitive advantage, marketing strategies should have been applied more technologically. This made firms adapt to the concept of digital marketing. Digital marketing is simply the application of marketing tools via digital or technological devices. 
 This research focuses on exploring the digital marketi
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Wong, James, Brendan Collins, and Ganesh Venkataraman. "Large Scale Search Engine Marketing (SEM) at Airbnb." In SIGIR '18: The 41st International ACM SIGIR conference on research and development in Information Retrieval. ACM, 2018. http://dx.doi.org/10.1145/3209978.3210207.

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Nguyen, Hung T., Thang N. Dinh, and My T. Thaip. "Cost-aware Targeted Viral Marketing in billion-scale networks." In IEEE INFOCOM 2016 - IEEE Conference on Computer Communications. IEEE, 2016. http://dx.doi.org/10.1109/infocom.2016.7524377.

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Edwina, Danica Elma, and Rahma Wahdiniwaty. "Analysis of Entrepreneurial Marketing Canvas on Small-Scale Business." In Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200108.012.

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Reports on the topic "Marketing scales"

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Silk, Alvin, and Ernst Berndt. Scale and Scope Economies in the Global Advertising and Marketing Services Business. National Bureau of Economic Research, 2003. http://dx.doi.org/10.3386/w9965.

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Brackney, Larry J. Portfolio-Scale Optimization of Customer Energy Efficiency Incentive and Marketing: Cooperative Research and Development Final Report, CRADA Number CRD-13-535. Office of Scientific and Technical Information (OSTI), 2016. http://dx.doi.org/10.2172/1240079.

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Yoginder P. Chugh. DEVELOPMENT AND DEMONSTRATION OF A PILOT SCALE FACILITY FOR FABRICATION AND MARKETING OF LIGHTWEIGHT-COAL COMBUSTION BYPRODUCTS-BASED SUPPORTS AND MINE VENTILATION BLOCKS FOR UNDERGROUND MINES. Office of Scientific and Technical Information (OSTI), 2002. http://dx.doi.org/10.2172/833436.

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