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Dissertations / Theses on the topic 'Marketing scales'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Bryant, Will, Timothy J. Bartkoski, John P. Meriac, and C. Allen Gorman. "User Reactions to Frame-of-Reference Scales. An Experimental Study." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/2616.

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Raters have been shown to react differently to performance evaluation formats. However, reactions to a new and promising format, frame-of-reference scales (FORS), remains untested. This experiment found that FORS users reacted more positively compared to standard scale users overall, and results were attributable to perceived accuracy and fairness.

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2

Chang, Kyungro. "A systems view of quality in fitness services : development of a model and scales /." The Ohio State University, 1998. http://rave.ohiolink.edu/etdc/view?acc_num=osu1384446999.

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3

Kingsley, Paul Anthony. "The desktop survey as a research tool on the World Wide Web : theory and practice." Thesis, University of Ulster, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302234.

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4

Hellman, Karl G. "Optimizing Marketing Activities for Different Levels of Customer Relationships." Digital Archive @ GSU, 2013. http://digitalarchive.gsu.edu/bus_admin_diss/27.

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The discipline of marketing is evolving from a product centric paradigm where all value is invested in the product by the supplier and it is exchanged for a market determined price by means of an arm’s length transaction, to a service centric paradigm where value is co-created by customer and supplier through complex relationships in which the rewards are determined through negotiation. This study recognizes that in practice a supplier will and ought to continue to have some customer relationships that are transactional and others that involve higher levels of value co-creation. A five point

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5

Ghisi, Marcos Angeli. "Uma avaliação do desenvolvimento e da validação das escalas de marketing em periódicos e anais de eventos brasileiros." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-22072015-114221/.

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A atividade de mensuração constitui um pré-requisito central para o próprio desenvolvimento científico. Entretanto, ela não é um processo trivial e simples. A complexidade se deve ao fato de que dificilmente um estudo pode ser projetado e controlado para obter uma mensuração precisa e não ambígua, e por conta disso, a ocorrência de erro é praticamente inevitável. Alguns instrumentos podem ser altamente confiáveis, enquanto outros possuem menor grau de precisão. Alguns podem ser considerados altamente precisos, mas por outro lado, podem não medir aquilo que foram projetados para medir. Por essa

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6

Gorman, C. Allen. "Nothing But a “g” Thing? Developing and Testing an Individual Differences Model of Frame-of-Reference Rater Training Effectiveness." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/2615.

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Rater training is important for improving the quality of human resource decisions. However, there is little research that has examined the influence of trainee individual differences on rater training effectiveness. In Study 1, I found support for a partially mediated model in which learning goal orientation, internal locus of control, and promotion focus influenced rater training motivation through general self-efficacy. In Study 2, I extended the model to include rater training criteria, and I found that rater training motivation did not predict declarative knowledge, rating validity, or rat

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7

Matějka, Michal. "Analýza spokojenosti zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-264878.

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This Master's thesis deals with analyses of customer satisfaction and loyalty to the GiTy, a.s. company. The theoretical part of the thesis explains problems of customer satisfaction and loyalty and their measurement. Furthermore, it deals with marketing research, with a focus on questionnaire-based data acquisition. The practical part of the thesis includes the company presentation, survey design and methodology of the data analysis. This part also describes the continuous customer satisfaction measuring system of the company. The implementation of this measuring system was the aim of this th

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8

Festing, Harriet. "Direct marketing of fresh produce by small-scale farmers." Thesis, Imperial College London, 1995. http://hdl.handle.net/10044/1/11217.

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Audrezet, Alice. "L'ambivalence des consommateurs : proposition d'un nouvel outil de mesure." Thesis, Paris 9, 2014. http://www.theses.fr/2014PA090011/document.

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La littérature en méthodologie pointe un important problème lié à l’utilisation des différentiels sémantiques pour mesurer les évaluations globales des individus. Au centre de ces continua bipolaires opposant une paire d’adjectifs antagonistes, sont en effet agrégées de manière artificielle et fâcheuse deux types d’évaluations : les réactions indifférentes et les réactions ambivalentes. Or, la distinction entre ces deux types d’évaluation est un enjeu dans la mesure où elles recouvrent des réalités différentes. En effet, l’indifférence correspond à l’absence de réaction positive ou négative, t

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Ferreira, João Pedro Amaral. "International marketing and new Lux Brand relationship scale: questões de tradução." Master's thesis, Universidade de Évora, 2021. http://hdl.handle.net/10174/29321.

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O presente Relatório, elaborado na sequência do Estágio realizado no Departamento de Gestão desta Universidade, no âmbito do curso de Mestrado em Língua e Linguística: Tradução e Ciências da Linguagem, centra-se na tradução para língua portuguesa do primeiro capítulo do manual intitulado International Marketing, publicado em 2011, por Pervez Ghauri e Philip Cateora, e do artigo científico NewLux Brand Relationship Scale , publicado em 2019, por Helena Nobre e Claúdia Simões. O objetivo que norteou tal trabalho foi o de contribuir para o aprofundamento do conhecimento naquela área das Ciências

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11

HUO, Yue. "Susceptibility to global consumer culture : scale development and purchase behaviour of Shanghai consumers." Digital Commons @ Lingnan University, 2008. https://commons.ln.edu.hk/mkt_etd/7.

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Global Consumer Culture (GCC) is a term emerged in early 1990s. It refers to generally accepted beliefs and consumer tendencies toward globally shared consumption-related symbols such as brands, product categories, and consumption activities and events. Although researchers sought insights in this area in the last decade, they mainly focused on the specific topic of Brand Positioning method under the context of GCC. Little efforts were made to examine what global consumers actually do and think when making their buying decision, and what the common characteristics global consumers share in the

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12

Sowe, Amadou. "The marketing of horticultural produce from micro-scale producers in the Gambia." Thesis, University of Reading, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.288680.

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Lopes, Rui Alexandre Sousa. "Development of a scale to measure cool brands." Master's thesis, Universidade de Aveiro, 2011. http://hdl.handle.net/10773/7926.

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Mestrado em Gestão<br>The meaning of cool brands has attracted the attention of many marketing practitioners, but little attention has been given in academia. This study reports the development of a scale measuring characteristics of cool brands and the model is grounded in the accepted paradigm for scale development provided by Churchill (1979). Based on an exploratory qualitative and quantitative analysis (two national samples), a seven-dimension scale of a cool brand is identified: contemporary, singularity, remarkable experience, sub-group, social conscience, classic and preciousness. Cons

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Lightman, Deborah. "Community-based social marketing at the neighborhood scale : sustainable behavior or neighborhood sustainability?" Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/67228.

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Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2011.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 113-119).<br>Social marketing has long been used in the field of public health, but its application in the environmental world is only a decade old. Although McKenzie-Mohr and Smith's (1999) guide to "community-based social marketing" (CBSM) has gained increasing support, there have been few attempts to delineate when CBSM can (and should) be used. In this thesis, I explore the use of CBSM at the neighborhood scal

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Pareek, Vandana. "Towards re-conceptualising and measuring brand identity in services : a consumer perspective." Thesis, University of Edinburgh, 2015. http://hdl.handle.net/1842/17867.

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This thesis focuses on conceptualizing and measuring brand identity in services. The lack of a wider-accepted measure of brand identity is surprising given that it a) provides meaning to the brand, makes it unique and communicates what the brand stands for (Rosengren et al., 2010), and b) is the driver of one of the four principal dimensions of brand equity, namely, brand association (Keller, 1993). Despite its acknowledged importance, brand identity measurement has received remarkably little attention, and efforts to develop a valid and comprehensive measure have been limited. While prior wor

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Diniz, Gleison MendonÃa. "The orientation of the propagandist work of the pharmaceutical industry: application of the scale punch." Universidade Federal do CearÃ, 2007. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3535.

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Esta dissertaÃÃo analisou a orientaÃÃo de trabalho do propagandista da indÃstria farmacÃutica no mercado de Fortaleza, mediante a aplicaÃÃo da escala SOCO (OrientaÃÃo a Vendas - OrientaÃÃo ao Cliente), que, por sua vez, teve o objetivo de medir o grau de comprometimento dos propagandistas na venda orientada aos mÃdicos, ajudando-os a tomar decisÃes de compra que irÃo satisfazer suas necessidades. Foi avaliada a orientaÃÃo de trabalho do propagandista da indÃstria farmacÃutica na opiniÃo do prÃprio propagandista e do mÃdico, alÃm de comparadas suas respectivas percepÃÃes sobre a orientaÃÃo de t

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Campomar, Marcelo Barbieri. "Economias de escala e de escopo na fixação de preços em marketing: estudo de caso no setor bancário." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-11062012-154931/.

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Em um ambiente globalizado e dinâmico como o atual, no qual as oportunidades surgem e as vantagens desaparecem muito rapidamente, as estratégias, que estão refletidas na Administração de Marketing, precisam ser ágeis para possibilitar adaptação e ligação entre empresa e mercado. Tais estratégias são refletidas na decisão do composto de marketing (4P\'s), do qual se destaca a variável preço, por sua relevância como elemento estratégico. As teorias de precificação apresentam pouca aplicabilidade prática, o que leva ao desenvolvimento de técnicas simplificadas que favoreçam a praticidade e aplica

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18

Ellis, Seth Robert. "A psychometric investigation of a scale for the evaluation of the aesthetic element in consumer durable goods." Diss., The University of Arizona, 1993. http://hdl.handle.net/10150/186560.

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A psychometric scale to measure consumer perceptions of the aesthetic dimensions of consumer durable goods is developed in this dissertation. The scale contributes an approach to measuring how a consumer durable is perceived along various aesthetic dimensions of judgment, an approach to comparing alternative product designs along these dimensions, and a basis for segmenting markets based on consumer responses to aesthetic criteria. The scale development process followed here established the feasibility of a psychometric approach to measuring the perception and evaluation of the aesthetic quali

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Burhan, Ahmad Mtengwa. "Marketers' perceptions of negotiation behaviour in a global scale." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1013705.

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The success of international business depends on effective negotiations. Such negotiations do no happen in a vacuum, but usually in a specific environment that includes; time, surrounding, place, culture and people. The business environmental setting includes legal and political pluralism, currency fluctuations, foreign exchange, foreign government controls, bureaucracy, instability, change, ideological and cultural differences, as well as the influence of external stakeholders. These business negotiations environments can influence the behaviour of negotiation in global firms, impacting firms

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20

Dapko, Jennifer. "Perceived Firm Transparency: Scale and Model Development." Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/4025.

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In the last few years alone, calls for transparency by consumers have grown louder. No longer are consumers willing to sit back and allow firms to make `closed door' decisions that benefit the company (and its executives) at the expense of consumers and society. This dissertation begins to answer the call for a greater understanding of transparency from both practitioner and academic perspectives. In particular, this dissertation focuses on systematically developing a succinct definition of perceived firm transparency, developing a valid measure of transparency, and empirically testing antec

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Kazmierczak, Tamra Kirkpatrick. "The Horticultural Producers Federation : a comprehensive approach for addressing the problems of small-scale vegetable marketing cooperatives /." Thesis, This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-03122009-040752/.

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Ndou, Khangale Seth. "Marketing of agricultural produce with particular reference to vegetables:the case of small-scale farmers in the Northern Province." Thesis, University of Limpopo, 2001. http://hdl.handle.net/10386/2104.

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Lyon, Fergus. "Trust and power in farmer-trader relations : a study of small scale vegetable production and marketing systems in Ghana." Thesis, Durham University, 2000. http://etheses.dur.ac.uk/1474/.

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Andrascik, Jaclyn Marie. "A Deeper Examination of Stretch Goals: A Literature Review and Multi-Dimensional Scale Development." Ohio University Honors Tutorial College / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1556025800928765.

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25

Svensson, Christina. "Ideologi eller strategi : en analys av (s) och (fp):s ställningstagande till Gy2011 och den nya sex-gradiga betygsskalan." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12678.

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The main purpose of this analytic study which has a theoretical focus, Is to find out if the two Swedish parties Socialdemokraterna (s) - The Social Democrats - and Folkpartiet (p) - The Liberal Party - has taken position ideologically or strategically to the new sex-degree grading scale. The theory section describes the concepts of ideology and strategy. Despite the talk of the death of the ideologies, this don't need to be the case, they only adjust över time. The second key-point of this essay is strategy, a model based on Frostbergs reasoning illustrates this. A number of problem areas are

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Browne, Jennifer Michelle. "Advertising and the Internet : a study of agency-client expectations of the Internet as a promotional tool." Queensland University of Technology, 2006. http://eprints.qut.edu.au/16431/.

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Undoubtedly one of the most significant developments to affect marketing worldwide in the 21st century has been the development of the Internet. As a communication tool the Internet is emerging as a new challenge to mass media advertising. As a result advertising agencies need to readdress their techniques, services and agency structure. Additionally, the shape and form of the traditional advertising agency will need to change along with the adoption and usage of this new interactive media channel. Agencies are now being forced to consider broadening their service offerings to clients.

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Cazzuffi, Chiara. "Small scale farmers in the market and the role of processing and marketing cooperatives : a case study of Italian dairy farmers." Thesis, University of Sussex, 2013. http://sro.sussex.ac.uk/id/eprint/45117/.

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Agricultural markets are often characterised by imperfect competition between buyers of farm produce. Cooperatives are often regarded as one possible way to enhance welfare for small producers, while others view them as an inefficient historical relic. My thesis investigates empirically the coexistence of cooperative and capitalistic processing and marketing firms in the market for raw milk in three Italian provinces, using a dataset I collected via a survey of dairy farmers. First, I analyse what accounts for variation in market structure within each province and what drives coop membership w

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Janse, van Noordwyk H. S. "The development of a scale for the measurement of the perceived importance of the dimensions of apparel store image." Thesis, Link to the online version, 2008. http://hdl.handle.net/10019/849.

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Abdelsalam, Yusri A. "Using the extended MARKOR scale in assessing market orientation and firm's performance : a study of Libyan manufacturing companies." Thesis, University of Gloucestershire, 2011. http://eprints.glos.ac.uk/3283/.

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Libya is seen by many investors from across the World as a market of immense potential even though the degree of openness of the Libyan market has until recently remained comparatively limited. There are signs now however, that the government is pursuing a more conciliatory approach towards foreign businesses. The Libyan authorities are now encouraging private-sector involvement and inward investment, but appreciate that a fundamental change in organisational culture will be necessary. Therefore the movement in Libya today, toward improvement in organisations and the Government has introduced

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Hildebrand, Diogo Fajardo Nunes. "A identificação do consumidor com a empresa : desenvolvimento de uma escala." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2007. http://hdl.handle.net/10183/10067.

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A identificação do consumidor com a empresa é um assunto relativamente novo dentro da academia de Marketing. Preocupados com os relacionamentos de alto nível mantidos entre empresas e clientes e fundamentados na teoria da Identidade Social, Bhattacharya e Sen (2003) estabelecem a identificação consumidor-empresa como o primeiro substrato psicológico que resulta em relações profundas, comprometidas e significativas entre os clientes e as organizações. Aproveitando as sugestões dos autores e procurando oferecer um instrumento que auxilie a academia a encontrar subsídio empírico que sustente o mo

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Vosloo, Gideon John. "A conceptual framework of critical success factors for organisations to consider as they move towards full-scale B2B e-commerce." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53236.

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Thesis (MBA)--Stellenbosch University, 2003.<br>ENGLISH ABSTRACT: Corporate alliances have never been stronger than in the current environment. The more people that have access to the organisation’s products and services the better. Success is achieved through alliances with partners, direct contact with customers and collaboration with competitors. Today the focus is on identifying customer demands and integrating those demands across all business processes. Based on the above statements it is clearly evident that forward thinking organisations must develop deeper relationships with strategic

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King, Karen Deborah. "An evaluation of a tourist role scale technique as a foundation for the development of theory and practice of tourism marketing strategies." Thesis, University of Birmingham, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.312154.

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Donofrio, Jennifer M. "DOWNTOWN REVITALIZATION: CONSUMERS’ AND CITY PLANNERS’ PERCEIVED BARRIERS TO INTEGRATING LARGE-SCALE RETAIL INTO THE DOWNTOWN." DigitalCommons@CalPoly, 2008. https://digitalcommons.calpoly.edu/theses/30.

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Statement of Problem Revitalization of downtowns across America continues to be challenged by the shift to the suburbs. The barriers to integrating large-scale retail in a small, medium, and large city downtown were examined. Forces of Data The System View Planning Theory (Taylor, 1998) guided the study of city planners’ and consumers’ perceived barriers to integrating large scale retail into the downtown. In order to ascertain the barriers to integrating large-scale retail into the downtown intercept-surveys with consumers (n=30, responded to the intercept survey in each city) and interview

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Campos, Junior Henrique de. "Percepção de adoção de instrumentos de mensuração de resultados de marketing relacionado à maturidade da indústria." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/11539.

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Submitted by Henrique Campos (henriquedecamposjunior@gmail.com) on 2014-03-17T15:33:48Z No. of bitstreams: 1 Percepção de Adoção de Instrumentos de Mensuração de Resultados de Marketing e Maturidade da Indústria 20140310 - escalas de cinza.pdf: 2361856 bytes, checksum: 9c9fe2d336591f53d373cf288b704cbe (MD5)<br>Rejected by PAMELA BELTRAN TONSA (pamela.tonsa@fgv.br), reason: Prezado Henrique, Segundo as normas da ABNT não teria a quinta pagina Por gentileza retirar. A dedicatória precisa ser no meio da folha no cabeçario e não no rodapé. Qualquer duvida estou a disposição. Pâmela To

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Plymoth, Hjalmarsson Louisa, and Douglas Svinge. "Varumärkens personlighet: En kvalitativ undersökning av relevanta faktorer." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32403.

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Titel: Varumärkens personlighet: En kvalitativ undersökning av relevanta faktorer. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Douglas Svinge, Louisa Plymoth Hjalmarsson Handledare: Jonas Molin och Lars-Johan Åge Examinator: Maria Fregidou-Malama Datum: 2020 – 05 – 25 Syfte: Då det råder en brist på kvalitativa undersökningar – samt en brist på kunskap angående vilka faktorer som påverkar hur konsumenter upplever en varumärkespersonlighet – anser vi att det är av intresse att med hjälp av en kvalitativ undersökning skapa en djupare förståelse för vilka

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Rinaldo, Shannon Bridgmon. "THE INTERACTION OF HAPTIC IMAGERY WITH HAPTIC PERCEPTION FOR SIGHTED AND VISUALLY IMPAIRED CONSUMERS." UKnowledge, 2008. http://uknowledge.uky.edu/gradschool_diss/687.

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Consumers evaluate products in the market place using their senses and often form mental representations of product properties. These mental representations have been studied extensively. Imagery has been shown to interact with perception within many perceptual modalities including vision, auditory, olfactory, and motor. This dissertation draws on the vast visual imagery literature to examine imagery in the haptic, or touch, modality. Two studies were undertaken to examine the relationship between haptic imagery and haptic perception The first study is based on studies from cognitive psycholog

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Nguyen, Carlin A. "Essays on Sales Coaching." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6917.

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In general, scholars and practitioners agree that sales coaching enhances sales performance. Sales firms continue to invest billions of dollars towards coaching endeavors. However, despite the positive benefits of sales coaching, the fact is that most sales coaches are ineffective. In three essays, this dissertation aims to offer insight that will help companies and coaching programs improve the effectiveness of their sales coaches. The first essay explores the sales coaching process and how it is affected by factors related to the sales manager (coach) and the salesperson (coachee). Using in-

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Taljaard, Aimee. "Developing a scale to measure the benefits of co-production in the tourism industry." Thesis, Stellenbosch : Stellenbosch University, 2013. http://hdl.handle.net/10019.1/79866.

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Thesis (MComm)--Stellenbosch University, 2013.<br>ENGLISH ABSTRACT: Value underlies the notion of marketing, yet it has not received as much attention in marketing literature as it demands. The importance of value co-creation and co-production has confirmed the importance of the active role customers play in value creation. Customers use functional and emotional benefits to guide their interactions with suppliers, which stem from value perceptions. To attract customers to engage in co-production, suppliers offer certain benefits via their value propositions, requiring suppliers to have a thoro

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Grant, Lisanne F. M. "Dimensions and Validation of Perceived Message Sensation Value Scale for Print Messages." UKnowledge, 2014. http://uknowledge.uky.edu/comm_etds/29.

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The purpose of this research project was to develop a reliable and valid scale to assess the perceived message sensation value (PMSV) of print messages. The goal of this project was accomplished by conducting two studies. Study one involved collecting 397 undergraduate students’ responses to one high and one low sensation value anti-smoking message, while for study two, 284 undergraduate students’ responses to one high and one low sensation value anti-crystal meth message were collected. The results of the studies highlighted that the PMSV of a print message can be assessed using three dimensi

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Briggs, Maxwell James. "Facilitating a large scale collaborative venture (LSCV) project : an approach to economic growth based on a strategic marketing evaluation of the Multifunction Polis Project (1987 - 1990) /." [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18253.pdf.

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Stephens, Susan Helm. "Attitudes toward socially responsible consumption: development and validation of a scale and investigation of relationships to clothing acquisition and discard behaviors." Diss., Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/49876.

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Environmental deterioration has been and continues to be a serious problem in our consumer-oriented society. The ecologically detrimental effects of clothing waste are often unappreciated even by those who attempt to practice social responsibility in other areas of consumption. The purpose of this research was to examine the degree of social responsibility exhibited by individuals in their consumption of clothing. The specific clothing acquisition and discard (CAD) behaviors studied were garment recycling. purchase of secondhand clothing purchase of classic style apparel, and general clothing

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Kim, Hyowon. "Improving Inferences about Preferences in Choice Modeling." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1587524882296023.

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Yang, Zhiguo. "MODELING LARGE-SCALE CROSS EFFECT IN CO-PURCHASE INCIDENCE: COMPARING ARTIFICIAL NEURAL NETWORK TECHNIQUES AND MULTIVARIATE PROBIT MODELING." UKnowledge, 2015. http://uknowledge.uky.edu/busadmin_etds/6.

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This dissertation examines cross-category effects in consumer purchases from the big data and analytics perspectives. It uses data from Nielsen Consumer Panel and Scanner databases for its investigations. With big data analytics it becomes possible to examine the cross effects of many product categories on each other. The number of categories whose cross effects are studied is called category scale or just scale in this dissertation. The larger the category scale the higher the number of categories whose cross effects are studied. This dissertation extends research on models of cross effects b

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Sutter, Mariana Bassi. "Desenvolvimento e validação de escala da importância da imagem do país de origem (COI) como recurso na estratégia." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-22112016-112304/.

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A área de estratégia, por meio da teoria baseada em recursos (RBT), desenvolve estudos que procuram compreender as características, recursos, capacidades e processos que levam algumas empresas, na mesma indústria, a terem um desempenho melhor que seus concorrentes. A RBT atingiu a maturidade teórica exigindo novos rumos para a sua revitalização. Simultaneamente, os estudiosos de marketing internacional afirmam que a teoria sobre a imagem do país de origem (COI) precisa ser revigorada e recomendam que ela seja analisada à luz da literatura de estratégia. É sob essa perspectiva que esta tese apr

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Sengès, Eloïse. "Antécédents, manifestations et effets du Bien Vieillir Désiré sur la consommation des seniors." Thesis, Paris Sciences et Lettres (ComUE), 2016. http://www.theses.fr/2016PSLED033.

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Enjeu important pour le marketing des seniors, le concept de bien vieillir demeure peu investigué par la recherche en marketing. Nous introduisons un nouveau concept, le Bien Vieillir Désiré (BVD), qui fait référence aux objectifs psychologiques, physiques, sociaux et financiers, poursuivis dans la quête du bien vieillir. Nous en proposons un modèle de mesure bifactoriel, fiable et valide, en quatre dimensions : le BVD général, le BVD physique, le BVD social et le BVD financier. Son influence est testée sur huit comportements de consommation relatifs aux secteurs suivants : alimentation, e-san

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Hobeika, Janine. "Les bénéfices relationnels attendus expliqués par le stéréotype du personnel en contact, l'attitude du client, ses valeurs et les incidents critiques : une application à la gestion de patrimoine et à la banque de réseau." Thesis, Paris Sciences et Lettres (ComUE), 2017. http://www.theses.fr/2017PSLED041/document.

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La réussite du marketing relationnel dépend des préférences individuelles des clients, ceux-ci n'étant pas tous également réceptifs aux approches relationnelles. Il apparaît, à ce titre, nécessaire d'approfondir la connaissance des bénéfices relationnels attendus par les clients. Dans un design mixte séquentiel, des entretiens non-directifs menés auprès de clients en gestion de patrimoine, puis auprès de clients de banques de réseau, montrent et confirment l'existence de trois profils relationnels distincts : transactionnel, relationnel psychologique et relationnel socio-valorisable. Une matri

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Phillips, WooMi Jo. "Senior casino motivation and gaming intention : an extended theory of planned behavior model." Diss., Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/1124.

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Han, Heesup. "Restaurant customers' emotional experiences and perceived switching barriers : a full-service restaurant setting." Diss., Manhattan, Kan. : Kansas State University, 2007. http://hdl.handle.net/2097/438.

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Le, Clinche Servane. "Etude de la prise en considération de la spécificité du contexte sportif dans l’attachement des spectateurs aux composantes des événements sportifs liés : Cas de la place du cheval dans les concours équestres." Thesis, Université Paris-Saclay (ComUE), 2016. http://www.theses.fr/2016SACLS370/document.

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Ce projet doctoral a pour finalité d’investiguer la place de la spécificité d’un contexte sportif, dans le processus d’adaptation de l’échelle de mesure Points of Attachment Index à un terrain d’étude particulier. Cette échelle se propose de mesurer l’attachement des spectateurs à l’égard des composantes des événements sportifs. Les concepts d’attachement, voire d’attachement émotionnel sont mobilisés dans les recherches sur la relation spectateurs - événements sportifs. Considéré comme animal, athlète et coproducteur de la pratique en tant que spécificité du milieu sportif, le cheval est étud

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Bugandwa, Mungu Akonkwa Déogratias. "Orientation-marché: une stratégie pertinente pour la gestion des institutions d'enseignement supérieur ?" Doctoral thesis, Universite Libre de Bruxelles, 2008. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/210426.

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Market orientation is generally defined as the implementation of the marketing concept within organizations. It has been operationalized by such dimensions as customer orientation (the pursuit of customer satisfaction), Competitor Orientation, Inter-functional Coordination, and Responsiveness. According to a growing body of literature, this strategy is likely to help higher educational institutions in their effort overcome the challenges and pressures of their changing environment (these are: massification, professionalisation, budget constraints, the rise of stakeholders’ requirements in term

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