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Journal articles on the topic 'Marketing solution'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Saul, Caroline Jennings, and Heiko Gebauer. "Born solution providers – Dynamic capabilities for providing solutions." Industrial Marketing Management 73 (August 2018): 31–46. http://dx.doi.org/10.1016/j.indmarman.2018.01.007.

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Rutkauskas, Aleksandras Vytautas, and Adomas Ginevičius. "INTEGRATED MANAGEMENT OF MARKETING RISK AND EFFICIENCY / INTEGRUOTAS MARKETINGO RIZIKOS IR EFEKTYVUMO VALDYMAS." Journal of Business Economics and Management 12, no. 1 (2011): 5–23. http://dx.doi.org/10.3846/16111699.2011.555357.

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There are two principal problems arising for marketing management: first—the increase of marketing ability to use effectively its resources, and second—to inventory the risks influencing marketing activity in order to develop their management strategy. Considering exceptional riskiness of marketing, the solution of marketing efficiency problems is not separable from identification of risks, influencing marketing, and their management strategies development. Integrated analysis of marketing efficiency and risk management problems is performed in two ways. First, a marketing risks portfolio mana

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Alfioni, Sovita, Idwal B, and Faisal Muttaqin. "STRATEGI MARKETING SYARIAH DALAM UPAYA MENINGKATKAN PENJUALAN DI TOKO ADZKIA KELURAHAN KEBUN GERAN KOTA BENGKULU." Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) 6, no. 2 (2023): 57–66. http://dx.doi.org/10.36085/jamekis.v6i2.4889.

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Traders or entrepreneurs are required to have a good and reliable marketing strategy so that it does not only sell well in the market but is also able to compete. The purpose of this study is to find out what sharia marketing strategies are and what are the obstacles to sharia marketing and their solutions. This research method uses qualitative research with a descriptive approach. The marketing concept at adzkia stores is in accordance with the four characteristics of marketing in Islam, namely: Theistic (rabbaniyyah), Ethical (akhlaqiyyah), realistic (al-waqiyyah), humanistic (insaniyyah). O

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Storbacka, Kaj. "A solution business model: Capabilities and management practices for integrated solutions." Industrial Marketing Management 40, no. 5 (2011): 699–711. http://dx.doi.org/10.1016/j.indmarman.2011.05.003.

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Alwendi, Alwendi. "Sosialisasi Digital Marketing Dalam Meningkatkan Pendapatan UMKM Di Desa Basilam Baru Kecamatan Muara Tais-II Kabupaten Tapanuli Selatan." Welfare : Jurnal Pengabdian Masyarakat 1, no. 1 (2023): 135–43. https://doi.org/10.30762/welfare.v1i1.333.

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The Awakened Indonesia UKM program provides a solution to overcome this problem, namely a solution to technological capacity constraints by procuring production machines such as cutting machines, drill presses, compressor machines, workbenches, and wheelbarrows. Solution to marketing/distribution and managerial constraints by designing and manufacturing an Android-based Management Information System (SIMBA) that can help partners use database-based information and communication technology so that partners can provide knowledge and expertise to carry out marketing activities (product updates, o

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Ihnatenko, R. V. "EVENT-MARKETING AS A TYPE OF CREATIVE SOLUTION FOR MARKETING ACTIVITIES." Visnik Zaporiz'kogo nacional'nogo universitetu. Ekonomicni nauki 53, no. 1 (2022): 107–10. http://dx.doi.org/10.26661/2414-0287-2022-1-53-19.

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Lindsay, Graeme, and Alan Murphy. "NSPCC: Marketing the “solution” not the “problem”." Journal of Marketing Management 12, no. 8 (1996): 707–18. http://dx.doi.org/10.1080/0267257x.1996.9964448.

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Cayemittes, M., W. Ward, N. Obanor, M. Leandre, M. Clark, and C. Clerisme. "Marketing oral rehydration solution in rural Haiti." Health Education Research 3, no. 4 (1988): 421–28. http://dx.doi.org/10.1093/her/3.4.421.

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Anwar Rifa’I, Prita Andini, and Hadidtyo Wisnu Wardani. "Program Kemitraan Masyarakat Kelompok Usaha Pembuatan Nugget Melalui Pelatihan Kewirausahaan, Digital Marketing dan Pelatihan Penggunaan Alat Pada Era Normal Baru di Paninggilan Tangerang Banten." Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 1, no. 4 (2023): 48–55. http://dx.doi.org/10.61132/pandawa.v1i4.151.

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This community partnership program focuses on using digital technology with utilize digital technology and information to help develop MSMEs in food sector. The partner in this activity is MSME Nugget which currently still has limitations in terms of production, management, and marketing. The purpose of the activity partnership to the community is to provide solutions to challenges that owned by MSME nuggets by carrying out activities that are able to empower employees of MSMEs. The method used is to conduct observations and interviews with the chairman and the entire business management team.

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Wei, Ruiqi, Roisin Vize, and Susi Geiger. "Boundary resource interactions in solution networks." European Journal of Marketing 56, no. 2 (2022): 532–61. http://dx.doi.org/10.1108/ejm-07-2020-0522.

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Purpose This study aims to explore the interactions between two different and potentially complementary boundary resources in coordinating solution networks in a digital platform context: boundary spanners (those individuals who span interorganizational boundaries) and boundary interfaces (the devices that help coordinate interfirm relationships, e.g. electronic data interchanges, algorithms or chatbots). Design/methodology/approach The authors conducted a multiple case study of three firms using digital platforms to coordinate solution networks in the information communication technology and

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Somantri, Suhandyana. "Carpet Marketing Activities Through Direct and Indirect Marketing." Lead Journal of Economy and Administration 1, no. 1 (2022): 20–25. http://dx.doi.org/10.56403/lejea.v1i1.35.

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The purpose of this study is to find out the carpet marketing activities, to find out the obstacles that occur in carpet marketing activities and to find out what solutions the company does in overcoming the obstacles when carrying out carpet marketing activities. The research methodology used is descriptive qualitative which aims to describe the conditions and analyze carpet marketing activities. In this study, data relating to the author's study are sourced from library studies, field studies, and documentation techniques. The results of the research on carpet marketing activities are as fol

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Jitendra, Sunte. "The optimization in marketing as offline and online processes." Journal of Research and Review in Digital Marketing and Communications 1, no. 1 (2024): 5–8. https://doi.org/10.5281/zenodo.10730878.

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<em>Optimization is defined as the minimum effort and maximum output or outcomes with the best feasible solution for any kind of marketing sector or stream. Here, there will be a lot of iterations, but among those, only one will be the most suitable solution for specific problems. Recently, technical software included MBA-related marketing software in the cloud system. One such DSS Dashault system is Delmia, one of the cloud-based software products available in the market, which also takes a step ahead in digital marketing solutions. This paper mainly focuses on optimization in the marketing f

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Madieva, Z. "Organizing Marketing Research and Information on Internet Marketing." Bulletin of Science and Practice 7, no. 4 (2021): 332–38. http://dx.doi.org/10.33619/2414-2948/65/38.

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The solution of issues related to the digitization of marketing activities in enterprises in the digital economy is in many respects related to the use of Internet marketing. It is important to organize marketing research, collect primary and secondary information, and conduct surveys through Internet marketing to ensure speed and accuracy in marketing decisions. Therefore, the article describes the conduct of Internet surveys, forms of surveys, methods of collecting marketing information. The focus is on methods of collecting primary marketing information.

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Suleman, Dede, Imelda Sari, Taat Kuspriyono, and Dedi Suharyadi. "Pelatihan Trik Pemasaran Dengan Meningkatkan Pendapatan Melalui Media Sosial." PaKMas: Jurnal Pengabdian Kepada Masyarakat 1, no. 2 (2021): 85–91. http://dx.doi.org/10.54259/pakmas.v1i2.92.

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This journal contains the results of research related to training in marketing tricks to increase income with the help of social media. In the current marketing program, efforts to increase income need to be carried out apart from offline sales, it also needs to be done with online activities. One of the obstacles could be the lack of knowledge from the company team in using online marketing methods, especially through social media. Currently the company's marketing activities were previously carried out offline through advertising marketing and other print media in the form of distributing br

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Encep Sopandi, Nurdin, Ahmad Fadli, Badriyah, and Dadang Surya Kencana. "Roles of Telemarketing in Marketing of Marketplace at PT. LTP South Tangerang." MANAGER: Journal of Management and Administration Science 2, no. 1 (2023): 32–38. http://dx.doi.org/10.58738/manager.v2i1.371.

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This research was conducted to determine the role of telemarketing in job marketplace marketing at PT LTP South Tangerang, the main purpose of this study was to determine the role of telemarketing in marketing the installation of job vacancy information at PT LTP South Tangerang, Telemarketing obstacles in the marketing process of installing job vacancy information, and solutions carried out to overcome obstacles that occur during the marketing process of installing job vacancy information. This research was conducted using descriptive qualitative methods, with data collection methods carried

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Alenazi, Sultan Alaswad, Faraj Mazyed Faraj Aldaihani, Badrea Aloraini, et al. "The effect of integrated marketing mix model on customer retention." Uncertain Supply Chain Management 13, no. 2 (2025): 361–68. http://dx.doi.org/10.5267/j.uscm.2024.7.023.

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This study aims at exploring the effect of four elements of an integrated marketing mix. The mix consists of both elements of the 4Ps and SIVA marketing models. These elements are product-solution, promotion-information, place-access, and price-value. A questionnaire was used to collect the required data from a sample of retailing market customers in Saudi Arabia. The total number of the questionnaires used in data analysis was 378. The study found that product-solution and place-access from customers’ perspective had significant effects on customer retention. On the other hand, price-value ha

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유나영 and SuhHyunSuk. "Marketing Case Study on Domestic Carbon Reduction Solution." 전자무역연구 8, no. 3 (2010): 161–81. http://dx.doi.org/10.17255/etr.8.3.201008.161.

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Lee, Nancy R., and Margaret Miller. "Influencing positive financial behaviors: the social marketing solution." Journal of Social Marketing 2, no. 1 (2012): 70–86. http://dx.doi.org/10.1108/20426761211203265.

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Kollisch, D. O. "Of mugs and marketing: the Robin Hood solution." JAMA: The Journal of the American Medical Association 267, no. 1 (1992): 55b—55. http://dx.doi.org/10.1001/jama.267.1.55b.

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Kollisch, Donald O. "Of Mugs and Marketing: The Robin Hood Solution." JAMA: The Journal of the American Medical Association 267, no. 1 (1992): 55. http://dx.doi.org/10.1001/jama.1992.03480010063019.

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Jarosławska-Sobór, Sylwia, Mateusz Dulewski, and Filip Wasilewski. "Automation Marketing in Research Unit — Real Value or Effectiveness Fantasy." Marketing of Scientific and Research Organizations 34, no. 4 (2019): 21–42. http://dx.doi.org/10.2478/minib-2019-0050.

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Summary The aim of the article is to present the issue of Marketing Automation (MA, automation of marketing) and the possibilities of its use in the operational activity of research and scientific entities. MA is a modern, advanced technological solution aimed at improving marketing processes and wider use of data on the market and customers. In recent years it has been one of the most important trends in modern marketing, at the same time posing a real challenge for organizations operating in the field of science and research. The article discusses the experience of the Central Mining Institu

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Christina, Albert Rayed Assad. "Using business intelligence solutions for forecasting in marketing researches." International Journal of Informatics and Communication Technology (IJ-ICT) 8, no. 2 (2019): 102–10. https://doi.org/10.11591/ijict.v8i2.pp102-110.

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Business intelligence comprises of tools and applications that are leverages software and services to translate data into intelligent actions for strategic, tactical and operational decisions. The intelligent business solution facilitates and develops the service provided to the market researchers, saves time and effort needed to identify the customers predict demand and manage production more efficiently, ability to explore possibilities to increase revenue. The purpose of this paper is using business intelligence solutions for forecasting in Marketing Researches. The intelligence solutions a

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Jayadatta, S* Syed Ameen Ahmed. "AN INSIGHT INTO FUTURE OF ONLINE INTERNET MARKETING: BIOMETRICS A SOLUTION TO BEHAVIORAL MARKETING." Global Journal of Engineering Science and Research Management 3, no. 5 (2016): 77–81. https://doi.org/10.5281/zenodo.51758.

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Even though we are moving ahead with time, Internet marketing is still an experimental area that which continues to evolve, grow and adapt now and then. Also with the virtual limitlessness space of the www(world wide web), the strategic placements of the internet advertisements and promotional aspects is much more complex and also goes behind the traditional marketing approach of researching demographics as well as consumer’s tastes, preferences and attitudes. Several attempts are being made in the past and also in the present through the fields of marketing and technology to overcome th

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Tapio Salminen, Risto, Minna Oinonen, and Juha Haimala. "Managerial implications in solution business studies: analysis of type of relevance addressed." Journal of Business & Industrial Marketing 29, no. 7/8 (2014): 562–73. http://dx.doi.org/10.1108/jbim-09-2013-0197.

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Purpose – The purpose of this paper is to gain knowledge on the character of managerial implications within business-to-business (B2B) marketing, in terms of type of relevance addressed in research articles on solution business and integrated solutions. Design/methodology/approach – Use of Jaworski’s framework on role-relevance to classify the type of relevance addressed in 29 journal articles. A systematic literature review on solution business preceded the selection of articles and a concern to include different journal categories. Findings – Managerial implications in the studied articles w

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Kurnianti, Dinni, and Muchsin Muthohar. "Strategi Pemasaran yang Efektif: Kombinasi Teknik Direct Marketing dan Indirect Marketing dalam Meningkatkan Penerimaan Aplikasi Genius HR." Technologia : Jurnal Ilmiah 14, no. 3 (2023): 262. http://dx.doi.org/10.31602/tji.v14i3.11384.

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Aplikasi Genius HR merupakan produk baru dari PT GIT Solution sehingga sangat memerlukan brand awareness agar lebih dikenal oleh target pasarnya. Penelitian ini menggunakan metode kualitatif dengan teknik observasi, forum grup diskusi (FGD), wawancara, studi pustaka dan dokumentasi. Penelitian ini bertujuan untuk mengevaluasi penerapan teknik Direct Marketing dan Indirect Marketing terhadap pemasaran aplikasi Genius HR di PT GIT Solution, sehingga hasil dari penelitian ini menunjukkan kedua teknik tersebut dapat membantu dalam meningkatkan brand awareness serta meningkatkan jumlah pelanggan, y

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Khan, Dr. Md. Milan, and Dr. Mostafa Kamal Professor. "Marketing of Library and Information Services in University Libraries: A Practical Experience." Asian Journal of Multidisciplinary Studies 4, no. 1 (2016): 20–26. https://doi.org/10.5281/zenodo.10152944.

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Abstract: At present, libraries and information centers are facing a time of unprecedented change and challenge. Marketing concepts itself is changing and has different meaning from different renowned people. The concept of marketing is widely applicable in library and information environment. Now marketing is whole organization concept which requires years of continual activities. Marketing of library services is the effective execution of all the activities involved in enhancing satisfaction of users by providing maximum value of them. It is a total solution for library and information cente

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Storbacka, Kaj, Charlotta Windahl, Suvi Nenonen, and Anna Salonen. "Solution business models: Transformation along four continua." Industrial Marketing Management 42, no. 5 (2013): 705–16. http://dx.doi.org/10.1016/j.indmarman.2013.05.008.

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Plouffe, Christopher R., Duane Nagel, Leff Bonney, Bryan Hochstein, and Jim Salas. "The Austrian view and value co-creation process in solution-oriented firms: A seven stage, “solution prototyping” framework." Journal of Marketing Theory and Practice 28, no. 1 (2019): 79–97. http://dx.doi.org/10.1080/10696679.2019.1671202.

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Alwendi, Alwendi. "Digitalisasi Ukm Dalam Hadapi Era Less Contact Economy Pada Masa Covid-19." Literasi Jurnal Pengabdian Masyarakat dan Inovasi 1, no. 2 (2021): 202–9. http://dx.doi.org/10.58466/literasi.v1i2.1274.

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The craft of marine wood waste has been practiced for almost 10 years by the UKM Fortuna Handycraf whose products have been exported to various countries in Europe and America. However, during a pandemic, SMEs find it difficult to increase productivity due to various constraints such as constraints on production technology, marketing and managerial capacity. The Indonesia Bangkit UKM Program provides solutions to overcome these problems, namely solutions to technological capacity constraints by procuring production machines such as cutting machines, sitting drilling machines, compressor machin

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Alwendi, Alwendi. "Digitalisasi Ukm Dalam Hadapi Era Less Contact Economy Pada Masa Covid-19." Literasi: Jurnal Pengabdian Masyarakat dan Inovasi 1, no. 2 (2021): 202–9. http://dx.doi.org/10.58466/literasi.v1i2.81.

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    The craft of marine wood waste has been practiced for almost 10 years by the UKM Fortuna Handycraf whose products have been exported to various countries in Europe and America. However, during a pandemic, SMEs find it difficult to increase productivity due to various constraints such as constraints on production technology, marketing and managerial capacity. The Indonesia Bangkit UKM Program provides solutions to overcome these problems, namely solutions to technological capacity constraints by procuring production machines such as cutting machines, sitting drilling

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Cerasale, Mark, Merlin Stone, Julie Adams, and Alan Clark. "From Products to Solutions: Transforming How Companies Serve Customers." Metamorphosis: A Journal of Management Research 2, no. 1-2 (2003): 47–67. http://dx.doi.org/10.1177/0972622520030105.

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This article is the second part of a two-part article explaining the development of the solutions market. The first article explained how the demand for solutions arose, and how suppliers in different industries reacted to the demand. This article explains how solutions providers meet the demand. It outlines the solution creation and delivery process, highlighting the importance of solution marketing and selling, innovation and knowledge management. It shows how these elements of the process require different roles. It concludes by explaining the importance of change management in achieving a

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Hou, Xinyue. "Research on Media Marketing Strategy of Disney China Market." SHS Web of Conferences 181 (2024): 01020. http://dx.doi.org/10.1051/shsconf/202418101020.

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The theme “Research on Media Marketing Strategies for Disney’s China Market” is crucial. As one of the major powers, China provides Disney with a large consumer base, which can help Disney expand its power effectively worldwide. Disney’s marketing strategy is a very good example for people to learn. Studying this theme can also help Disney Group better understand China and provide better services in the future paper, including the Case study of “The Little Mermaid”. The result of Theory and development status、Possible problems. The Discussion of “Solution for cultural difference”, ”Solution fo

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Dang, Zengkanzhuo, Mingxuan Li, and Xinyi Pang. "Accurate Perception of Market Demand: A Solution to Homogeneous Marketing of Holiland." Advances in Economics, Management and Political Sciences 63, no. 1 (2023): 160–65. http://dx.doi.org/10.54254/2754-1169/63/20231402.

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People live in the era of the internet, and information spreads rapidly. People's demands for quality of life are gradually increasing, and they are also paying more attention to product innovation in their diet. However, due to the targeted push of big data and fierce competition among brands, many brands have encountered the serious problem of product homogenization. This article takes Holiland as a case study to analyze its marketing strategy of breaking homogenization marketing and breaking away from traditional brands and becoming a trendsetter. Starting from a youth-oriented marketing mo

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Rayed, Christina Albert. "Using Business Intelligence Solutions for forecasting in Marketing Researches." International Journal of Informatics and Communication Technology (IJ-ICT) 8, no. 2 (2019): 102. http://dx.doi.org/10.11591/ijict.v8i2.pp102-110.

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<span style="font-size: xx-small;"><span style="line-height: normal;">Business intelligence comprises of tools and applications that are leverages software and services to translate data into intelligent actions for strategic, tactical and operational decisions. The intelligent business solution facilitates and develops the service provided to the market researchers, saves time and effort needed to identify the customers predict demand and manage production more efficiently, ability to explore possibilities to increase revenue. The purpose of this paper is using business intelligen

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Ivakhnenko, Grigoriy A. ,. "Application of Forecasting GMDH Algorithms for Marketing Problems Solution." Journal of Automation and Information Sciences 40, no. 3 (2008): 70–82. http://dx.doi.org/10.1615/jautomatinfscien.v40.i3.70.

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Holienčinová, Mária, Ľudmila Nagyová, and Ingrida Sedliaková. "SOLUTION OF THE QUESTION OF CSR AND MARKETING CHALLENGES." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 12(61) (December 18, 2014): 43–54. http://dx.doi.org/10.22630/pefim.2014.12.61.25.

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The topic of sustainability has taken center stage around the world and has driven the attention and focus of a growing number of powerful voices and interests around the world. Constantly increasing competitive and social tension forces companies to find new approaches in business behaviour. Increasing needs force companies to support these demands sustainably. Initiatives of corporate social responsibility (CSR) should be incorporated into strategy in every business entity. The purpose of this paper is to determine the importance of CSR and new marketing approaches through sustainable market

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Sumarmi, Saptaningsih, Vientika Ravintan Anindyasari, Lintang Adhiany, Fransisca Jenny Eka Lestari, Atika Fauziana, and Meilany Nonsi Tentua. "Digital Marketing: Solution for Market Expansion of MSME Products." Dinamisia : Jurnal Pengabdian Kepada Masyarakat 7, no. 6 (2023): 1540–46. http://dx.doi.org/10.31849/dinamisia.v7i6.15854.

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The creative economy has emerged as a catalyst for economic advancement in Bantul Regency, and through the proliferation of craft centers, culinary and industrial enterprises, and the tourism sector, all poised to offer investment prospects. Nonetheless, the advancement of this sector is hindered by the limited capacity of business stakeholders to extend their market outreach. Focusing on the culinary domain, the outreach team assists Small and Medium Enterprises (SMEs) by imparting knowledge and guidance concerning the significance of adhering to business regulations and licensing. They are a

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Jordaan, Yolanda. "Direct marketing as a solution to unsafe retail shopping." Acta Academica: Critical views on society, culture and politics 34, no. 2 (2002): 182–202. https://doi.org/10.38140/aa.v34i2.766.

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Fear of crime has become an important issue, largely because of its perceived effects on people’s social behaviour. The purpose of this article is to focus on the impact of crime on South African consumers and on how the retail environment is influenced by the changes in social behaviour brought about by fear of victimisation. Special attention is paid to the implications for South African retailers because, in a society plagued by crime, retailers can consider direct marketing as a value-added shopping channel to consumers in need of a safer alternative. The main findings of an exploratory st

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Golik, Vadim. "The current trends in the development of marketing in the republic of Belarus." Obshchestvo i ekonomika, no. 5 (2023): 48. http://dx.doi.org/10.31857/s020736760025545-8.

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The article analyzes the main directions of marketing development in the Republic of Belarus. The data of a survey among employees of companies in various sectors on the development of marketing, branding, marketing technologies, the use of various marketing techniques and the solution of marketing problems are given.

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Alwendi, Alwendi, Andi Saputra Mandopa, and Erwina Azizah Hasibuan. "Pelatihan Pemasaran Online Berbasis Digital untuk UMKM di Kecamatan Tanotombangan, Angkola, Kabupaten Tapanuli Selatan." Welfare : Jurnal Pengabdian Masyarakat 1, no. 4 (2023): 667–72. https://doi.org/10.30762/welfare.v1i4.1002.

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Online media is a method of presenting and marketing products, for example, through advertising. The explanation in the webinar includes the benefits of online marketing and the activities required. Service Method, a preliminary survey to understand partner needs. Planning online marketing activities. Counseling on the creation and use of online marketing for each branch. Evaluate activities to ensure they are in accordance with planning. Online media now plays a key role in buying, selling, and product introduction. SME Fortuna Handycraft, with 10 years of experience, is faced with technologi

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Hikmah Fratiwi, Tria, Edwar, I. Putu Arie Pratama, Cherlin Anggelina, and Anak Agung Bagus Pramana Putra Suada. "Penguatan Branding dan Pemasaran Digital bagi UMKM Kerupuk Rambak Sapi Sapariyah." Jurnal Ilmiah Pengabdian dan Inovasi 3, no. 4 (2025): 379–94. https://doi.org/10.57248/jilpi.v3i4.587.

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This community service activity aims to enhance the sustainability and competitiveness of the Kerupuk Rambak Sapi Sapariyah business in the digital era through the Participatory Action Research (PAR) approach. The program consists of five main stages: resource identification (to know), problem identification (to understand), solution strategy planning (to plan), solution strategy implementation (to action), and evaluation (to reflection). The initial stages focus on identifying resources and core issues, such as unappealing branding, limited digital marketing capabilities, and production ineff

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Kano, Katoyusyi, Lee Kyung Choi, Bob subhan Riza, and Regina Dinda octavyra. "Implications of Digital Marketing Strategy The Competitive Advantages of Small Businesses in Indonesia." Startupreneur Business Digital (SABDA Journal) 1, no. 1 (2022): 44–62. http://dx.doi.org/10.34306/sabda.v1i1.72.

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In the current era of technology, it provides many impacts and innovations that can provide more effective solutions in various fields. With digital marketing as an alternative solution, digital marketing can now overcome problems such as lack of funds and limited promotions faced by medium to low-income businesses. The alternative solution is obtained with the current social media such as Twitter, Instagram, Website, and Facebook to create brand awareness, loyalty, sales, and engagement. So the purpose of this study is to find out the use of marketing strategies from several lower-middle busi

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Kano, Katoyusyi, Lee Kyung Choi, Bob subhan Riza, and Regina Dinda octavyra. "Implications of Digital Marketing Strategy The Competitive Advantages of Small Businesses in Indonesia." Startupreneur Business Digital (SABDA Journal) 1, no. 1 (2022): 44–62. http://dx.doi.org/10.33050/sabda.v1i1.72.

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In the current era of technology, it provides many impacts and innovations that can provide more effective solutions in various fields. With digital marketing as an alternative solution, digital marketing can now overcome problems such as lack of funds and limited promotions faced by medium to low-income businesses. The alternative solution is obtained with the current social media such as Twitter, Instagram, Website, and Facebook to create brand awareness, loyalty, sales, and engagement. So the purpose of this study is to find out the use of marketing strategies from several lower-middle busi

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Owen Raddats, Chris, and Jamie Burton. "Creating multi-vendor solutions: the resources and capabilities required." Journal of Business & Industrial Marketing 29, no. 2 (2014): 132–42. http://dx.doi.org/10.1108/jbim-04-2012-0061.

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Purpose – The purpose of this paper is to investigate the resources and capabilities required by manufacturers to develop and deliver multi-vendor solutions. Design/methodology/approach – A multi-case design comprising six UK-based manufacturers: two from each of the aerospace/defence, information technology and telecommunications sectors. Findings – Manufacturers can be characterized by their propensity to include products from other vendors in their solutions; single vendor solution providers (SVSPs) focus on solutions comprising their own products, while multi-vendor solution providers (MVS

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Gruca, Thomas S., and D. Sudharshan. "Equilibrium Characteristics of Multinomial Logit Market Share Models." Journal of Marketing Research 28, no. 4 (1991): 480–82. http://dx.doi.org/10.1177/002224379102800410.

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Previous research suggests that a multinomial logit model of market share can be used in optimization or equilibrium analyses of marketing decision making. However, there are significant problems with the solutions obtained from such an analysis. The authors show that for any firm with less than a 50% market share, the profit maximizing solution is to increase advertising as much as possible. The same holds true for any other positively signed marketing mix variable. The exponential property of the MNL model precludes reasonable descriptions of firm behavior in this case. Thus, the MNL market

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Avis, Mark, and Isaac Levi Henderson. "A solution to the problem of brand definition." European Journal of Marketing 56, no. 2 (2021): 351–74. http://dx.doi.org/10.1108/ejm-09-2020-0700.

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Purpose This paper aims to critically evaluate the definition of the brand concept, support the critique with an empirical study and provide a definition to resolve the problems that have been identified. Design/methodology/approach This paper combines a conceptual critique with empirical research using a sample of 730 journal papers to analyse the scope and number of brand-related concepts in extant literature. Findings The brand concept has evolved to become problematic with no clarity of definition. There has been an explosion in the number of brand-related concepts that make the brand conc

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Kenny, Colum. "“The advertising problem”: an Irish solution of 1910." Journal of Historical Research in Marketing 6, no. 1 (2014): 116–30. http://dx.doi.org/10.1108/jhrm-03-2013-0010.

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Purpose – The aim of this paper is to discuss a unique and significant article about advertising that was published in Dublin in 1910. Design/methodology/approach – The article, entitled “The advertising problem” (reproduced in its entirety in the Appendix) is analysed and contextualised. Findings – It is demonstrated that at least some early Irish advertising practitioners had a reflexive understanding of the tools of marketing and advertising as used then in Ireland and abroad, and that their own use of such tools served not only manufacturers and other clients, but also the ideological proj

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Koponen, Jonna, Saara Julkunen, and Akiko Asai. "Sales communication competence in international B2B solution selling." Industrial Marketing Management 82 (October 2019): 238–52. http://dx.doi.org/10.1016/j.indmarman.2019.01.009.

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Elgeti, Laura, Ilias Danatzis, and Michael Kleinaltenkamp. "Customer capabilities for solution offerings in business markets." Industrial Marketing Management 90 (October 2020): 44–59. http://dx.doi.org/10.1016/j.indmarman.2020.05.032.

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Ордабаева, Майнур, Раушан Таракбаева, and Корлан Кадырова. "FOREIGN EXPERIENCE OF USING SERVITIZATION AS A MARKETING STRATEGY." «МЕМЛЕКЕТТІК АУДИТ – ГОСУДАРСТВЕННЫЙ АУДИТ» 63, no. 2 (2024): 183–91. http://dx.doi.org/10.55871/2072-9847-2024-63-2-183-191.

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The article considers the main issues of the world practice of servitization as the basis of marketing strategy of the enterprise. Marketing strategies of the enterprise are unique, there are no universal solutions suitable for all cases, the formation of marketing strategies is a creative process, for which there are no set options for action. The essence of marketing strategy is to determine the courses of action for the future development and achievement of corporate goals of the enterprise strategy with the help of marketing tools. Due to the fact that any enterprise operates in a socio-ec

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