Relevant bibliographies by topics / Marketing solutions

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing solutions'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Marketing solutions"

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Якимова, Е. А., Д. А. Мусинцева, А. Н. Есина, К. Р. Зеков, А. В. Чусь, and Д. В. Неустроев. "Creative solutions in marketing: Event-marketing." Экономика и предпринимательство, no. 10(123) (November 15, 2020): 672–75. http://dx.doi.org/10.34925/eip.2020.123.10.127.

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В статье рассмотрены возможные методы использования event-маркетинга в сфере предоставления услуг или продажи продукции. Также определена сущность понятия event-маркетинга и приведены различные классификации и характеристики, сходства и различия. Ключевые показатели эффективности использования событийного маркетинга и результаты после его внедрения в структуру компаний позволяют улучшить конкурентоспособность и рейтинг организации. The article discusses possible methods of using event marketing in the field of providing services or selling products. The essence of the concept of event marketin
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Grenci, Richard T., and Peter A. Todd. "Solutions-driven marketing." Communications of the ACM 45, no. 3 (2002): 64–71. http://dx.doi.org/10.1145/504729.504730.

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Larson, Ronald. "Marketing Meal Solutions." Journal of Food Products Marketing 8, no. 1 (2002): 63–71. http://dx.doi.org/10.1300/j038v08n01_05.

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Saul, Caroline Jennings, and Heiko Gebauer. "Born solution providers – Dynamic capabilities for providing solutions." Industrial Marketing Management 73 (August 2018): 31–46. http://dx.doi.org/10.1016/j.indmarman.2018.01.007.

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Mizuno, Manabu, Mitsuru Nakagawa, and Daisuke Ishida. "A Mechanism to Support “Ambiguous Problems” and “Solutions”:." Japan Marketing Journal 43, no. 2 (2023): 18–29. http://dx.doi.org/10.7222/marketing.2023.047.

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Okada, Shoo, and Hidehiko Nishikawa. "Relationship between Consumer's Hedonic and Utilitarian Motives for Making and the Value of User-Developed Solutions and Sharing of Solutions:." Japan Marketing Journal 39, no. 1 (2019): 75–87. http://dx.doi.org/10.7222/marketing.2019.026.

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Storbacka, Kaj. "A solution business model: Capabilities and management practices for integrated solutions." Industrial Marketing Management 40, no. 5 (2011): 699–711. http://dx.doi.org/10.1016/j.indmarman.2011.05.003.

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Yeager, Bob. "The High Road to Solutions Marketing." IEEE Engineering Management Review 15, no. 4 (1987): 25–33. http://dx.doi.org/10.1109/emr.1987.4306314.

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Dumitriu, Dan, and Mirona Ana-Maria Popescu. "Artificial Intelligence Solutions for Digital Marketing." Procedia Manufacturing 46 (2020): 630–36. http://dx.doi.org/10.1016/j.promfg.2020.03.090.

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Cova, Bernard, and Robert Salle. "Introduction to the IMM special issue on ‘Project marketing and the marketing of solutions’ A comprehensive approach to project marketing and the marketing of solutions." Industrial Marketing Management 36, no. 2 (2007): 138–46. http://dx.doi.org/10.1016/j.indmarman.2006.04.008.

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Dissertations / Theses on the topic "Marketing solutions"

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Song, Xiaoxuan. "Automotive industry marketing channels : conflicts and solutions." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/117943.

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Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2018.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 79-80).<br>In the dynamic market, manufacturers constantly seek for optimal channel alignment for maximizing the channel benefits, which needs joint efforts by both manufacturer and channel partners. Driven by their own interests, dealers act very differently in the marketing channel cooperation. To motivate dealers to behave in a more cooperative way, the marketing channel incentive system is commonl
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Brian, Jordan. "Segmentation Marketing: A Case Study on Performance Solutions Group, LLC." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/honors/260.

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The purpose of this research is to show how Performance Solutions Group, LLC can effectively use segmentation marketing both in their current market and in expansion. The goal is to find a solution and suggest changes that should be made to the marketing team at Performance Solutions Group. This research was completed by looking at how segmentation marketing is used in broad industries currently and investigating how Performance Solutions Group can use it in their company. This case study shows that segmentation marketing is an effective way for Performance Solutions Group to market its servic
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Li, Chenghui. "Data mining for direct marketing, problems and solutions." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ39847.pdf.

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Soo, Jackie. "Point-of-Purchase Food Marketing and Policy Solutions." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:27201724.

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Background: Food marketing has been implicated as a driver of obesity. However, few studies have examined point-of-purchase marketing in supermarkets and restaurants, or marketing in lower-income countries. Furthermore, policy solutions to counteract marketing and provide consumers with objective nutritional information require evidence of efficacy. Paper 1. We documented child-oriented marketing practices, product claims, and health-evoking images on 106 cereals sold in Guatemala City, Guatemala. Linear regression was used to evaluate the association between various marketing strategies and n
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Liu, Xiao. "Marketing Solutions Enabled by Big Data Using Structural Models." Research Showcase @ CMU, 2015. http://repository.cmu.edu/dissertations/512.

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Digital marketing has brought in enormous capture of consumer data. In quantitative marketing, researchers have adopted structural models to explain the (dynamic) decision process and incentives of consumers. However, due to computational burdens, structural models have rarely been applied to big data. Machine learning algorithms that perform well on big data, however, hardly have any theoretical support. Equipped with both economics perspective and machine leaning techniques, in this dissertation, I aim to combine rigorous economic theory with machine learning methods and apply them to data o
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Tenhunen, A. (Anna). "Digital marketing plan for VTT’s conventional and renewable energy solutions." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201701111038.

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Social media has an integral role in today’s businesses due to the rapid development of the internet and digitalization. Still, businesses do not fully utilize the potential of social media and majority of companies do not have a digital marketing plan. Strong social media profiles facilitate a platform to showcase the expertise and research facilities, and strong, active social media profiles do better in search engines. Social media profiles can also be used for starting discussions on related topics or participating in them by writing as administrator. The fundamental purpose of the social
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Yu, Xing 1974. "Comparing electronic commerce solutions for small businesses." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=31562.

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E-commerce is a new way of doing business. It is becoming increasingly important to everybody. The objective of this thesis is to compare various design approaches and to find out the best solution for small businesses. Some commonly used technologies in developing e-commerce systems are introduced in the first three chapters. The topics covered are from Web standards and protocols to Web planning and design, from Web servers to server side programming, and most importantly, Java technology and IBM's WebSphere. Based on these technologies, two solutions are presented: building from scratch wit
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Samaniego, Figueroa Omar, Diez-Canseco Fiorella Campos, and de Oliveira Livia Mendonça Fintelman. "Plan de marketing para la empresa de capacitación virtual Quality Consulting Solutions." Master's thesis, Universidad del Pacífico, 2019. http://hdl.handle.net/11354/2346.

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En las siguientes páginas, se presenta el plan de marketing para la empresa Quality Consulting Solutions, dedicada a la capacitación virtual en gestión de proyectos de ingeniería y construcción. La empresa, en la actualidad, se encuentra en su cuarto año de operación, y presenta retos para su crecimiento, sobre todo para aprovechar las oportunidades del contexto, el mercado, el perfil de sus clientes y la era tecnológica que se encuentra en constante cambios. Durante la última década, el aprendizaje online se ha convertido en una tendencia que viene impulsando la educación y la capacitación.
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Pointer, Martha M. "Accounting Doctoral Faculty: Problem, Data, and Solutions." Digital Commons @ East Tennessee State University, 2008. https://dc.etsu.edu/etsu-works/3022.

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Rodrigues, Ana Sofia Cardoso Ferreira. "Lor’s - women personal rain protection solutions." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/11643.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>LOR’s intends to be a world specialist brand in trendy women personal rain protection. On average a European woman has a need for personal rain protection more than a half of the days of a year and my first hypothesis to test is that there is no brand clearly targeting this need and the preferences of the regular consumer for this product. LOR’s addresses this need in a Glocal perspective: a global solution that can be a feasible alternativ
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Books on the topic "Marketing solutions"

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Woisetschläger, David, Manuel Michaelis, Heiner Evanschitzky, Alexander Eiting, and Christof Backhaus, eds. Marketing von Solutions. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6302-4.

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Marc, Slutsky, ed. Streetfighter marketing solutions. Free Press, 2007.

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Panditharathna, Roshan, Denis Hyams-Ssekasi, and David Bamber, eds. Contemporary Marketing Solutions. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-74657-4.

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Wagner, Jack. Global solutions marketing: Solutions survival guide. IBM, 2003.

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American Bar Association. Section of Natural Resources, Energy, and Environmental Law. Committee on Oil Refining and Marketing., ed. Petroleum marketing conflicts and solutions. American Bar Association?, 1991.

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Yves, Chirouze, ed. Cas et solutions de marketing. Chotard et Associés, 1987.

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Yves, Chirouze, ed. Cas et solutions de marketing. 2nd ed. Chotard et Associés, 1990.

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Conning & Company., ed. Affinity marketing: Old formula, new solutions. Conning & Company, 1998.

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Sok, Borey. Musique 2.0: Solutions pratiques pour nouveaux usages marketing. IRMA, 2007.

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Woisetschläger, David. Marketing von Solutions: Innovative Ansätze und Best Practices. Gabler, 2010.

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Book chapters on the topic "Marketing solutions"

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Saren, Michael. "Creating Solutions." In Marketing Graffiti. Routledge, 2017. http://dx.doi.org/10.4324/9781315795300-4.

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Koppelmann, Udo. "Possible Solutions." In Procurement Marketing. Springer Berlin Heidelberg, 1998. http://dx.doi.org/10.1007/978-3-662-09459-4_3.

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Woisetschläger, David M., Christof Backhaus, Manuel Michaelis, Alexander Eiting, and Heiner Evanschitzky. "Marketing von Solutions." In Marketing von Solutions. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6302-4_1.

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van Husen, Christian. "Systematische Anforderungsanalyse für Solutions." In Marketing von Solutions. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6302-4_10.

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Paluch, Stefanie, and Michael Wagner. "Healthcare Solutions und Remote Services." In Marketing von Solutions. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6302-4_11.

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Wüller, Florian. "Die Bedeutung und effektive Ausgestaltung der Nachkaufphase im Softwaremarkt." In Marketing von Solutions. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6302-4_12.

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Bröker, Tillmann. "Moving Ideas Forward." In Marketing von Solutions. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6302-4_13.

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Kes, Peter, and Isabelle Kes. "Schmitz Cargobull: Lösungsorientierung als Anker in der Krise." In Marketing von Solutions. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6302-4_14.

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Horstmann, Rembert. "Solutions made by Fiege." In Marketing von Solutions. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6302-4_15.

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Ungrade, Carsten, and Stefan Erlenkämper. "Erfolgsfaktoren des Transformationsprozesses zum Lösungsanbieter." In Marketing von Solutions. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6302-4_16.

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Conference papers on the topic "Marketing solutions"

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Thandayuthapani, Dr S., Dr Irfan Abdul Karim Shaikh, Dr Govind Soni, Dr Manesh R. Palav, Dr Ashok Kumar Sahoo, and Anjana C A. "Comparing Supervised and Unsupervised Learning Techniques for Customer Segmentation in Marketing." In 2025 International Conference on Frontier Technologies and Solutions (ICFTS). IEEE, 2025. https://doi.org/10.1109/icfts62006.2025.11031908.

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Vijyakumar, R., and A. Geetha. "Enhancing Green Marketing Strategies with Reinforcement Learning for Dynamic Product Design." In 2025 International Conference on Frontier Technologies and Solutions (ICFTS). IEEE, 2025. https://doi.org/10.1109/icfts62006.2025.11031485.

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Rahila, Joseph Mary, D. Revathi, R. Nadanasabai, and S. Chandrasekaran. "Cross-Platform Marketing Strategies using Reinforcement Learning to Maximize Multi-Channel Engagement." In 2025 International Conference on Frontier Technologies and Solutions (ICFTS). IEEE, 2025. https://doi.org/10.1109/icfts62006.2025.11031658.

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Heywood, Murray. "Truth or Marketing? Hocus Pocus or Real Information? How Are You Selecting Products for Your Projects?" In Coatings+ 2020. SSPC, 2020. https://doi.org/10.5006/s2020-00022.

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A common frustration in our industry is the project submittal process. Engineers, Consultants, owners and manufactures are frustrated by the process. How do you really know what products are right for your project? Data from recent studies show that projects where two or more manufacturers products are specified, results in overall project savings of 23% or more. This demands a closer look at the selection and specification process. What's true and what are simply marketing ploys? Can I compare products using ASTM test data provided on manufacturers data sheets? Is the test data being presente
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Viet Lam, Nguyen. "STRATEGIES AND SOLUTIONS TO BUILD STRONG BRANDS FOR VIETNAM COMMERCIAL BANKS." In International Conference on Marketing. The International Institute of Knowledge Management - TIIKM, 2019. http://dx.doi.org/10.17501/23572655.2018.5102.

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Todorova, Ana, and Diana Antonova. "Smart Marketing Solutions: Applications with Artificial Intelligence to Increase the Effectiveness of Marketing Operations." In 2023 7th International Symposium on Multidisciplinary Studies and Innovative Technologies (ISMSIT). IEEE, 2023. http://dx.doi.org/10.1109/ismsit58785.2023.10304899.

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Othman, Abdul Kadir. "Identifying Challenges and Potential Solutions for Fisherpreneurs." In The 9th International Conference on Marketing and Retailing. European Publisher, 2024. http://dx.doi.org/10.15405/epsbs.2024.05.24.

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Smolevschi, Vlada, and Mirela Tcaci. "Innovation in banking marketing: from traditional products to personalized solutions." In Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a. Academy of Economic Studies, 2025. https://doi.org/10.53486/sstc2024.v2.81.

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This research investigates the transformative journey of the banking sector from a product-centric to a personalized marketing approach, driven by technological advancements and shifting consumer expectations. Traditional banking products are increasingly deemed insufficient in meeting the diverse and evolving needs of today's customers, prompting banks to prioritize customization. Through a comprehensive examination of industry trends and case studies, this study elucidates the strategic methodologies employed by financial institutions to tailor their offerings to individual customer requirem
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Corcevscaia, Lilia, and Maria Prokopiv. "New marketing trends in the conditions of digitalization." In Conferinta stiintifica internationala "Strategii si politici de management in economia contemporana", editia VII. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2022.52.

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This work is devoted to the study and systematization of new trends in the field of marketing in the context of digitalization and the study of the impact of the war in Ukraine on this industry. Opportunities and trends in all aspects of marketing in the context of digitalization have been explored. The influence of the war on marketing in Ukraine was studied. The reactions of domestic marketing agencies to the current situation in the country are considered and the types of solutions to problematic issues are highlighted. The use of new marketing trends to increase the competitiveness and via
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Singh, Ajay, Vivek Sharma, Shweta Pandey, Anita Gehlot, Akshita Gusain, and Purushottam Das. "Effectiveness of Digital Marketing to Protect Customer's Through Artificial Intelligence." In 2023 International Conference on Computational Intelligence and Sustainable Engineering Solutions (CISES). IEEE, 2023. http://dx.doi.org/10.1109/cises58720.2023.10183618.

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Reports on the topic "Marketing solutions"

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Ambiel, Suzanne. The Case for Confidential Computing: Delivering Business Value Through Protected, Confidential Data Processing. The Linux Foundation, 2024. https://doi.org/10.70828/iynl6589.

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As the collection, storage, and analysis of data becomes increasingly important across industries, businesses are looking for solutions that keep data secure and processes compliant with regulations. Confidential computing is one of these solutions, involving the use of a trusted execution environment that runs on shared infrastructure but processes data away from unauthorized users. This use case report interviewed members of the confidential computing community on the ways they have implemented the technology and what they believe its future holds. The report looks at the use of confidential
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Jourdain, Jean-Loup. Evaluation Tool to Implement Good Practices in the Area of Customer Management for Water and Sewerage Operators. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0008832.

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The following is a tool developed by the Water and Sanitation Division of the IDB for evaluating customer management practices in use by water and sewerage utilities. In order to facilitate the use of this tool, all matters which relate to customer management have been grouped into four main functional areas: the "Billing Factory" (or the recurrent billing and collection activities); Revenue Management; Customer Care (management of contacts with customers); and Customer Marketing, a relatively new activity in water and sewerage companies, which aims to study and propose solutions tailored for
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Jebrail, F. F., and R. S. Kistler. L51753 Natural Draft Aerial Coolers. Pipeline Research Council International, Inc. (PRCI), 1996. http://dx.doi.org/10.55274/r0010422.

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In recent years, environmental regulations have tightened and community involvement in environmental issues has increased. The pipeline industry has responded by attempting to reduce the negative economic and environmental impact of conventional air-cooled heat exchangers, which are characterized by high noise levels, excessive energy consumption, and high maintenance costs. While industry has had limited success in reducing air cooler noise using silencers and timed variable-speed fans, these solutions are costly. The most effective noise reduction method is to reduce or eliminate noise at it
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Lee, W. S., Victor Alchanatis, and Asher Levi. Innovative yield mapping system using hyperspectral and thermal imaging for precision tree crop management. United States Department of Agriculture, 2014. http://dx.doi.org/10.32747/2014.7598158.bard.

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Original objectives and revisions – The original overall objective was to develop, test and validate a prototype yield mapping system for unit area to increase yield and profit for tree crops. Specific objectives were: (1) to develop a yield mapping system for a static situation, using hyperspectral and thermal imaging independently, (2) to integrate hyperspectral and thermal imaging for improved yield estimation by combining thermal images with hyperspectral images to improve fruit detection, and (3) to expand the system to a mobile platform for a stop-measure- and-go situation. There were no
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Avis, William. Responsible E-Waste Value Chains in Africa. Institute of Development Studies (IDS), 2022. http://dx.doi.org/10.19088/k4d.2022.015.

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Population growth, increasing prosperity and changing consumer habits globally are increasing demand for consumer electronics. Further to this, rapid changes in technology, falling prices, increased affordability and consumer appetite for new products have exacerbated e-waste management challenges and seen millions of tons of electronic devices become obsolete. This rapid literature review collates evidence from academic, policy focussed and grey literature on e-waste value chains. The report should be read I conjunction with an earlier report on e-waste management. E-waste is any electrical o
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Lers, Amnon, Majid R. Foolad, and Haya Friedman. genetic basis for postharvest chilling tolerance in tomato fruit. United States Department of Agriculture, 2014. http://dx.doi.org/10.32747/2014.7600014.bard.

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ABSTRACT Postharvest losses of fresh produce are estimated globally to be around 30%. Reducing these losses is considered a major solution to ensure global food security. Storage at low temperatures is an efficient practice to prolong postharvest performance of crops with minimal negative impact on produce quality or human health and the environment. However, many fresh produce commodities are susceptible to chilling temperatures, and the application of cold storage is limited as it would cause physiological chilling injury (CI) leading to reduced produce quality. Further, the primary CI becom
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