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Dissertations / Theses on the topic 'Marketing solutions'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Song, Xiaoxuan. "Automotive industry marketing channels : conflicts and solutions." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/117943.

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Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2018.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 79-80).<br>In the dynamic market, manufacturers constantly seek for optimal channel alignment for maximizing the channel benefits, which needs joint efforts by both manufacturer and channel partners. Driven by their own interests, dealers act very differently in the marketing channel cooperation. To motivate dealers to behave in a more cooperative way, the marketing channel incentive system is commonl

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2

Brian, Jordan. "Segmentation Marketing: A Case Study on Performance Solutions Group, LLC." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/honors/260.

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The purpose of this research is to show how Performance Solutions Group, LLC can effectively use segmentation marketing both in their current market and in expansion. The goal is to find a solution and suggest changes that should be made to the marketing team at Performance Solutions Group. This research was completed by looking at how segmentation marketing is used in broad industries currently and investigating how Performance Solutions Group can use it in their company. This case study shows that segmentation marketing is an effective way for Performance Solutions Group to market its servic

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Li, Chenghui. "Data mining for direct marketing, problems and solutions." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ39847.pdf.

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4

Soo, Jackie. "Point-of-Purchase Food Marketing and Policy Solutions." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:27201724.

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Background: Food marketing has been implicated as a driver of obesity. However, few studies have examined point-of-purchase marketing in supermarkets and restaurants, or marketing in lower-income countries. Furthermore, policy solutions to counteract marketing and provide consumers with objective nutritional information require evidence of efficacy. Paper 1. We documented child-oriented marketing practices, product claims, and health-evoking images on 106 cereals sold in Guatemala City, Guatemala. Linear regression was used to evaluate the association between various marketing strategies and n

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Liu, Xiao. "Marketing Solutions Enabled by Big Data Using Structural Models." Research Showcase @ CMU, 2015. http://repository.cmu.edu/dissertations/512.

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Digital marketing has brought in enormous capture of consumer data. In quantitative marketing, researchers have adopted structural models to explain the (dynamic) decision process and incentives of consumers. However, due to computational burdens, structural models have rarely been applied to big data. Machine learning algorithms that perform well on big data, however, hardly have any theoretical support. Equipped with both economics perspective and machine leaning techniques, in this dissertation, I aim to combine rigorous economic theory with machine learning methods and apply them to data o

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Tenhunen, A. (Anna). "Digital marketing plan for VTT’s conventional and renewable energy solutions." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201701111038.

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Social media has an integral role in today’s businesses due to the rapid development of the internet and digitalization. Still, businesses do not fully utilize the potential of social media and majority of companies do not have a digital marketing plan. Strong social media profiles facilitate a platform to showcase the expertise and research facilities, and strong, active social media profiles do better in search engines. Social media profiles can also be used for starting discussions on related topics or participating in them by writing as administrator. The fundamental purpose of the social

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Yu, Xing 1974. "Comparing electronic commerce solutions for small businesses." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=31562.

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E-commerce is a new way of doing business. It is becoming increasingly important to everybody. The objective of this thesis is to compare various design approaches and to find out the best solution for small businesses. Some commonly used technologies in developing e-commerce systems are introduced in the first three chapters. The topics covered are from Web standards and protocols to Web planning and design, from Web servers to server side programming, and most importantly, Java technology and IBM's WebSphere. Based on these technologies, two solutions are presented: building from scratch wit

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Samaniego, Figueroa Omar, Diez-Canseco Fiorella Campos, and de Oliveira Livia Mendonça Fintelman. "Plan de marketing para la empresa de capacitación virtual Quality Consulting Solutions." Master's thesis, Universidad del Pacífico, 2019. http://hdl.handle.net/11354/2346.

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En las siguientes páginas, se presenta el plan de marketing para la empresa Quality Consulting Solutions, dedicada a la capacitación virtual en gestión de proyectos de ingeniería y construcción. La empresa, en la actualidad, se encuentra en su cuarto año de operación, y presenta retos para su crecimiento, sobre todo para aprovechar las oportunidades del contexto, el mercado, el perfil de sus clientes y la era tecnológica que se encuentra en constante cambios. Durante la última década, el aprendizaje online se ha convertido en una tendencia que viene impulsando la educación y la capacitación.

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9

Pointer, Martha M. "Accounting Doctoral Faculty: Problem, Data, and Solutions." Digital Commons @ East Tennessee State University, 2008. https://dc.etsu.edu/etsu-works/3022.

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10

Rodrigues, Ana Sofia Cardoso Ferreira. "Lor’s - women personal rain protection solutions." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/11643.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>LOR’s intends to be a world specialist brand in trendy women personal rain protection. On average a European woman has a need for personal rain protection more than a half of the days of a year and my first hypothesis to test is that there is no brand clearly targeting this need and the preferences of the regular consumer for this product. LOR’s addresses this need in a Glocal perspective: a global solution that can be a feasible alternativ

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Ferreira, Luís Filipe Colvier de Assunção. "Plano de comunicação integrada de marketing para a empresa Extra Time Solutions, Lda." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/11620.

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Mestrado em Marketing<br>Neste trabalho é apresentado o plano de comunicação integrada de marketing para uma empresa em fase de constituição, que irá prestar serviços de assistência pessoal virtual em contexto Business-to-Consumer, atualmente a serem prestados pela fundadora como trabalhadora independente. O plano traça uma linha orientadora de ações operacionais e táticas de marketing para a fase de arranque e desenvolvimento da empresa, sendo os principais objetivos: (i) a angariação de novos clientes particulares e (ii) a construção e aumento de base de dados de potenciais clientes particu

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Orajärvi, P. (Paavo). "Use of social media as a part of organizations marketing strategy:opportunities, challenges and solutions." Bachelor's thesis, University of Oulu, 2015. http://urn.fi/URN:NBN:fi:oulu-201512112296.

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The aim of this thesis is to provide companies guidance on how to adopt social media as a part of their marketing strategy and efforts. Social media has been making its way to being a crucial part of marketing communications for over a decade now and its importance has been steadily growing over the years. Marketers and managers have started to see the potential in the channel, and early research on the phenomenon has provided them with insight on how to use the channel properly. With use of literature the author wants to show how companies can benefit from the use of social media in marketin

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Helg, Vincent. "Distribution management in the Swiss-horlogerie sector Today's challenges, options and successful solutions /." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/04603312001/$FILE/04603312001.pdf.

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Windahl, Charlotta. "Integrated Solutions in the Capital Goods Sector : Exploring innovation, service and network perspectives." Doctoral thesis, Linköping : Department of Mangement and Engineering, Linköpings universitet, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-8869.

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BM, Khalid, and Priyanka Pulikanti Rani. "Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35234.

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This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. Most of the articles and the reports in the early stage were mainly about the concept of digital marketing, technology, implementation in day-to-day business. Lesser studies have been conducted keeping the pandemic in view. Covid-19 is the most influencing topic today around the world and because of this, digital marketing has become the important marketing strategy

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Шипіль, А. С. "Поетапний підхід до розроблення стратегії". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/38186.

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В сучасних умовах кожне підприємство зацікавлено в ефективному управлінні своєю маркетинговою діяльністю. Зокрема, йому необхідно знати, як аналізувати ринкові можливості, відбирати підходящі цільові ринки, розробляти ефективний комплекс маркетингу і успішно управляти втіленням у життя маркетингових зусиль. Таким чином, суть стратегічного маркетингу полягає в пошуку рішень, спрямованих на задоволення потреб споживачів і спеціальних ринкових заходів. Актуальність обраної теми полягає в тому, що грамотне, обґрунтоване маркетингове рішення та правильно сформована маркетингова стратегія допоможу

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Chen, Bo. "Seeking creative solutions in marketing : three essays on enhancing the creativity of companies and their customers." Thesis, Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2016. http://www.theses.fr/2016ESEC0007.

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Cette thèse en trois essais s’appuie sur la recherche en cognition créatrice (« creative cognition ») (e.g., Finke, Ward, et Smith, 1992; Ward, 1998), avec pour objectif d’étudier la possibilité pour les entreprises d’engendrer plus efficacement de nouvelles idées créatives en s’appropriant les (nouveaux) outils et stratégies de marketing. Le premier essai résume les nombreuses études ayant trait à la créativité et propose un nouveau cadre, basé sur l’offre et la demande en matière de créativité dans le marketing, qui se veut un support pratique à la prise de décisions. Les essais 2 et 3 se pe

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18

Antún, Cecilia Elena. "Plan de negocio de using control, winning solutions." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2011. http://bdigital.uncu.edu.ar/5287.

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En el presente estudio se definirá el concepto de emprendedores y emprendimientos; teorías respecto a su origen, sus características, habilidades y capacitación. Seguidamente, se expondrá por qué Argentina siendo uno de los diez países más emprendedores del mundo tiene una alta tasa de emprendimientos que fracasan y se hará un análisis de las principales causas del fracaso de un emprendedor. Se finalizará esta primera parte con las recomendaciones de Kawasaki para emprender un negocio. Luego se analizará todo lo inherente a un plan de negocio desde el concepto, usos y estructura hasta lo que i

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19

Windler, Katharina. "The development, deployment, and redeployment of business solutions - a systematic review." Thesis, Cranfield University, 2012. http://dspace.lib.cranfield.ac.uk/handle/1826/7882.

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Offering business solutions instead of selling products has been identified by many firms as a strategy to fight against price pressure through commoditisation, to strengthen relationships with customers, and to increase ‘share of wallet’. Yet, three out of four companies selling business solutions fail to see a sustainable economic impact (Johansson et al., 2003). One approach to understanding how business solution suppliers could change this situation is to develop an understanding of the life cycle of business solutions, from idea generation to redeployment. This systematic review examines

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Kielienė, Lina. "Žmogiškųjų išteklių atnaujinimo sprendimai projektavimo įmonėje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20081202_101344-79701.

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Pagrindinis šio darbo tikslas – nustatyti galimus žmogiškųjų išteklių proceso problemų sprendinius projektavimo įmonėje. Esminė analizuojamos įmonės problema yra žmogiškųjų išteklių atnaujinimas dėl esamų darbuotojų amžiaus, kuris atskirais atvejais viršija 70 metų. Kadangi tokio pobūdžio problema nėra nauja, jos sprendimui pasitelkiamos mokslinės žinios ir teoriškai pagrįsti metodai. Pirmoje darbo dalyje yra analizuojama su darbo problema tiesiogiai susijusi mokslinė literatūra. Ši analizė apima žmogiškųjų išteklių sampratos, atnaujinimo metodų ir priemonių temas bei įvertina personalo motyva

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21

Verran, Ginny Britt. "The application of value co-creation in advancing solutions to sustainable consumption." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/26575.

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The environmental sustainability challenges faced by society represent a discontinuity that requires new systemic ways of thinking and approaching problems. For business and consumers this entails finding new ways of creating value. In this respect, this study argues that an important source of value lies in efficient service co-creation between business and consumers in the consumption process. To this end, this study set out to explore the potential of business-to-consumer co-creation to advance solutions to sustainable consumption in the grocery retail setting. Exploratory qualitative resea

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BERN, PATRIK, and Joakim Larsen. "How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema." Thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189466.

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The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. One way of retaining customers is to provide a more prominent customer experience. This study focuses on technological solutions for the food retail industry that enables the creation of this experience, more specifically self-scanning applications provided by the Swedish company Datema.The Swedish ma

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Грищенко, Олена Федорівна, Елена Федоровна Грищенко та Olena Fedorivna Hryshchenko. "Маркетингові інноваційні рішення як інструмент реалізації концепції інноваційного маркетингу". Thesis, Видавництво СумДУ, 2012. http://essuir.sumdu.edu.ua/handle/123456789/26032.

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Здатність українських підприємств розробляти та впроваджувати МІР в значній мірі залежить від наявності та кваліфікації персоналу, особливостей процедури пошуку та можливості залучення суб’єктом господарювання капіталу для інноваційного проекту, доступності нових технологій, особливостей співпраці бізнесу та наукових установ тощо. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/26032

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Kritzinger, Brian. "An analysis of the residential user electricity market and the marketing of green electricity product solutions in the City of Cape Town." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/927.

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Thesis (MBA (Business Management)) -- University of Stellenbosch, 2009.<br>AFRIKAANSE OPSOMMING: Hierdie navorsingstudie het ’n telefoniese vraelys behels wat aan die einde van 2007 deur 405 respondente voltooi is. Die doel van die vraelys was om die opinies van ’n verteenwoordigende steekproef Kaapstadse residensiële elektrisiteitsverbruikers te bepaal ten opsigte van kwessies wat verband hou met die opwekking, verkoop en gebruik van hernubare of groen elektrisiteit. Dit is gedoen ten einde ’n ingeligte formulering te kan doen van toepaslike groen elektrisiteitsprodukte vir verkoop aan d

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Alipour, Alireza, and Mehdi Rahimpour. "Sustainability Barriers in SMEs : A study of strength of sustainability barriers and practical solutions in Green product lifecycle at SMEs." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50426.

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Background: Small and medium-sized firms (SMEs) have their impact on the environment besides their benefits. While a business grows, naturally destroying impacts are also growing. SMEs have a variety of barriers to be green and sustainable. There are some simple and non-complicated actions that firms can take, to reduce their destructive impacts on the environment. This study analyses the existing barriers and focuses on small and medium sizes firms (SMEs) around Jonkoping. Besides, this study includes interviews with successful and sustainable companies and reflects their solutions to overc

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Eliopoulos, Maria Fernanda. "Managing New Service Development through Relationship Marketing.- : An application of Six Sigma DMAIC methodology in a Telecom Company." Thesis, KTH, Industriell Management, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-103057.

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Customer-oriented processes are essential to achieve customer satisfaction. This research describes the application of the concepts of Relationship Marketing as a starting point in the process of developing new services in a telecommunications service provider in Spain. In the quest to increase customer satisfaction, this paper seeks to understand whether the structure of internal processes is the most suitable to channel customer requirements using relationship marketing philosophy but in order to use a systematics tool and a robust method; DMAIC methodology of Six Sigma is applied. Previous

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Kondratienė, Laima. "Ekologiškų pieno produktų pardavimų skatinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140616_112307-76935.

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Tyrimo objektas - ekologiškų pieno produktų pardavimai. Tyrimo tikslas - nustačius ekologiškų pieno produktų pardavimų Lietuvoje būklę, pateikti jų pardavimų skatinimo sprendimus. Tyrimo tikslui įgyvendinti numatyti tokie uždaviniai: 1. atskleisti ekologiškų pieno produktų ypatumus ir jų pardavimus įtakojančius veiksnius; 2. išanalizuoti ekologiškų pieno produktų rinką ir jų būklę; 3. parengti ekologiškų pieno produktų pardavimų skatinimo veiksmų planą. Tyrimo metodai - Lietuvos ir kitų šalių autorių mokslinės literatūros analizė, sisteminimas ir apibendrinimas, anketinė apklausa, duomenų gr

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Fišerová, Andrea Bc. "Marketingové řízení ve vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1947.

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Cílem práce je provést analýzu marketingových činností a procesů ve společnosti Hewlett-Packard s.r.o. se zaměřením na podstatu a fungování Event Marketingu ve skupině Technology Solutions Group. Navrhnout opatření pro zvýšení účinnosti marketingového řízení.

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Kolacz, Michelle S. Park. "Unpackaging Online Retail: Impact of Message Framing and Reference PoInts on Consumers' Choice of (Reduced) Packaging and Brand Attitude." Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent1587337288243754.

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Jaudženis, Rolandas. "Įstatymų ir kitų teisės aktų, reglamentuojančių asmenų, grįžusių iš įkalinimo įstaigų, socialinę integraciją, įgyvendinimas: Akmenės rajono pataisos inspekcijos atvejis." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100903_161250-75227.

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Bakalauro baigiamajame darbe nagrinėjamas įstatymų ir kitų teisės aktų, reglamentuojančių asmenų, grįžusių iš įkalinimo įstaigų, socialinę integraciją, įgyvendinimas Akmenės rajono pataisos inspekcijos atveju. Darbo teorinėje dalyje pateikiamos asmenų, grįžusių iš įkalinimo įstaigų, socialinės atskirties ir jų socialinės integracijos, bei įstatymų ir kitų teisės aktų, reglamentuojančių asmenų, grįžusių iš įkalinimo įstaigų, socialinę integraciją, sampratos, atskleidžiamas visuomenės ir valstybės vaidmuo sprendžiant asmenų, grįžusių iš įkalinimo įstaigų, socialinės integracijos problemas. Darbo

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Groppfeldt, Philip, and Oscar Frisk. "Säljares personliga egenskaper vid tjänstefiering : Behovet av förtroende och relationer." Thesis, Linköpings universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-134912.

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Bakgrund/problem: Produktföretag skapar nya erbjudanden utformade som tjänster och helhetslösningar. Företaget säljer paket inkluderande produkten samt tillhörande. Kärnverksamheten utvidgas. Kräver dessa lösningar en annan typ av säljare än den som idag är dominant på tillverkande företag? Syfte: Med denna uppsats vill vi finna ifall dagens säljare ser att det finns vissa personliga egenskaper som är anses vara mer gynnsamma än andra vid försäljning av dessa helhetslösningar. Metod: Det är en komparativ flerfallsstudie med en kvalitativ forskningsansats. Med hjälp av sex stycken semistrukture

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Shaw, Alan. "Enhancing the social ecological framework : a social marketing solution." Thesis, University of Hull, 2016. http://eprints.hud.ac.uk/31188/.

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Purpose – Social marketing has been criticised for mainly focusing on the individual and not the wider environmental impacts. Collins, Tapp and Pressley (2010) began the process of tackling this issue by introducing the Social Ecological Framework (SEF). The SEF is based on Bronfenbrenner’s (1977) Ecological Theory, but it utilises his first iteration. This thesis has enhanced the framework by incorporating Bronfenbrenner’s (2005) Person-Process-Context-Time Model. Design/methodology/approach – The study utilises a mixed methods approach with a single case study: examining why individuals livi

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Hanson, Cara C. "Pizzapreneurship: A Creative Solution Directed at College-aged Consumers to Enable Better Access to Little Caesars Pizza." Ohio University Honors Tutorial College / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1492689430373602.

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Boardman, Gary. "The international used ship market as a temporary solution to U.S. sealift requirements." Thesis, Monterey, California : Naval Postgraduate School, 1990. http://handle.dtic.mil/100.2/ADA233084.

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Thesis (M.S. in Management)--Naval Postgraduate School, June 1990.<br>Thesis Advisor(s): Boger, Dan C. Second Reader: Roberts, Benjamin J. "June 2009." Description based on title screen as viewed on October 19, 2009. DTIC Descriptor(s): Accelerated testing, cycles, emergencies, global, international, marine transportation, marketing, military reserves, patterns, procurement, requirements, ships DTIC Indicator(s): Airlift operations, Sealift operations, Military reserves, Ready reserve force, Market research, International trade, Theses. Author(s) subject terms: Sealift, used ship market. Inclu

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Mažeikaitė, Aistė. "UAB „Nukas“ darbuotojų motyvavimo sistemos problemų diagnozavimas ir jų sprendimo krypčių numatymas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060601_130940-68566.

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The objective of the research is to diagnose problems of the employee motivation system of UAB “Nukas” and to anticipate their solution tendencies. During the research, upon evaluation of main weakness of groups of motivation parameters and upon accomplishment of analysis of factors, decreasing motivation of employees according various demographical variables, it was determined that the main problems of the system of employees motivation are insufficient possibilities to raise qualification, insufficient level of available wages and insufficient possibility to participate in management of the

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Petrauskienė, Lina. "Vartotojų elgsenos modeliai sprendimo priėmimo procese (remiantis UAB „Verbūnų duona“ pavyzdžiu)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090827_104924-72069.

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Magistro darbe išanalizuota vartotojų elgsenos samprata, esmė bei vartotojų elgsenos reikšmė organizacijai; įvertinta vartotojų elgsenos modelių įvairovė; atskleisti vartotojų elgseną lemiantys veiksniai, kurie daro įtaką sprendimo pirkti priėmimo procesui. Darbe atskleistos vartotojų elgsenos veiksnių, turinčių įtakos sprendimo pirkti priėmimo procesui, tyrimo projektavimo ir organizavimo procedūros, kurios nulėmė tyrimo imties bei metodų pasirinkimą. Praktinėje darbo dalyje apibendrinti UAB „Verbūnų duona“ vartotojų elgsenos tyrimo rezultatai, t.y. identifikuoti ir įvertinti pagrindiniai vei

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Anggrahita, Hayuning. "Le marketing social est-il la solution au problème de la consommation de l'eau à Jakarta (Indonésie)?" Thesis, Paris 4, 2014. http://www.theses.fr/2014PA040081.

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La ressource en eau à Jakarta est abondante,du fait que la pluviométrie annuelle moyenne à Jakarta est de 2500 mm/an et que la ville est traversée par 13 cours d’eau d’importance. Cependant, elle ne peut pas répondre aux besoins de ses habitants en matière d’approvisionnement en eau. De plus, l’accès à l’eau propre est inégal en fonction des critères socio-spatiaux de la communauté jakartanaise. Par ailleurs, la société indonésienne, dans son ensemble et la société jakartanaise en particulier, ont tendance à penser que la ressource en eauest illimitée. Cela conduit à une utilisation excessive

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Boudreau, Valérie. "Problématique de l'évaluation des campagnes de communication publique. La technique de l'évaluation continue : une solution méthodologique ?" Thesis, Université Laval, 2006. http://www.theses.ulaval.ca/2006/24085/24085.pdf.

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Ooi, Tjan-Chao, and Nils Pundurasi. "PIVOTING TOWARDS AN INSIGHT SELLING METHODOLOGY WITH A SALES PROCESS." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-128558.

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Sales are a subject that most people consider to be an art. The truth is that there are several sophisticated methodologies on how to successfully close a deal. However, time goes by, customers get smarter and the markets shifts. As a result sales methods start to fade away and do not necessarily work the way they used to. This thesis was conducted in co-operation with SimCorp A/S and aims to examine the concept of Insight Selling. The concept was developed by analysing top performers and how they manage to sell in an economic downturn. The purpose is to investigate how an organisation can app

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Jokūbaitytė, Jolita. "Kelionių agentūrų personalo konfliktai bei jų sprendimo būdai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080618_120641-66441.

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Temos aktualumas: konfliktų kilimo priežasčių aiškinimas yra aktualus kelionių agentūrų personalui, nes puikūs santykiai užtikrina efektyvius rezultatus. Kadangi konfliktų, kurie pastoviai lydi kasdieninėje veikloje išvengti neįmanoma, todėl juos būtina analizuoti ir spręsti. Magistrinio darbo tyrimo rezultatai buvo pristatyti 8-ojoje jaunųjų mokslininkų darbų konferencijoje „Ekonomikos ir vadybos aktualijos“, vadybos sekcijoje įvykusioje 2008 m.balandžio 24d. Šiaulių universitete, Socialinių mokslų fakultete. Darbo objektas: personalo konfliktai ir jų sprendimo būdai. Mokslinė problema: perso

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Lecoeuvre, Laurence. "Le marketing de projet en situation Business to Business : Etudes de cas et proposition d'un modèle dynamique d'évaluation et de suivi." Phd thesis, Ecole Centrale Paris, 2005. http://tel.archives-ouvertes.fr/tel-00270114.

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Cette recherche a pour objet d'expliciter le marketing de projet dans ses environnements et sa complexité, de mieux comprendre les phénomènes liés à cette activité et, en particulier, les actions propices au processus de marketing de projet, et à son développement au sein du secteur de Business to Business.<br />Six variables - actions déterminantes dans l'avancée du processus de marketing de projet sont mises en avant, ainsi que les ressources internes et externes à mobiliser en fonction des quatre phases de marketing de projet : le marketing hors projet, le marketing en amont du projet, le m

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Budnikienė, Agnė. "M. Montesori sistemos taikymas konfliktų mokykloje sprendimui ir valdymui." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20061212_182910-76462.

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Šiame darbe siekta išanalizuoti M. Montesori sistemos ugdymo įtaką konfliktų sprendimui Lietuvos montesorinėse ikimokyklinio ir pradinio ugdymo įstaigose. Siekiant šio tikslo, išnagrinėta M. Montesori pedagoginio metodo samprata, aptarti pagrindiniai teoriniai pedagoginės sistemos ir ugdymo ypatumai, palygintos tradicinės ir M Montesori ugdymo sistemos struktūra ir mokymo procesai, kurie įtakoja bendravimo ir konfliktų sprendimo kultūrą. Analizuojant M. Montesori pedagoginės sistemos įtaką konfliktiškumui Lietuvoje, bandyta nustatyti, aktualiausias šiuo metodu dirbančiose institucijose, proble

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Grigorovič, Jurgita. "Personalo valdymo problemų sprendimas Lietuvos pramonės įmonėse." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080930_090419-45337.

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Baigiamajame magistro darbe nagrinėjamos personalo valdymo problemos Lietuvos pramonės įmonėse: tarpusavio santykiai, profesionalumo ir kvalifikacijos kėlimas, motyvacija, etiketas bei nuobaudos ir pagyrimai. Darbe pateikiama susisteminta mokslinės literatūros apžvalga. Atlikta septynių, skirtingų įmonių pagal specializaciją personalo valdymo analizė bei anketinė personalo apklausa. Pateikiami apklausos rezultatai ir įmonių situacijos įvertinimai, kurie leidžia suformuluoti pagrindines Lietuvos pramonės įmonių personalo valdymo problemas. Pagrindinė personalo valdymo problema – tai konfliktas

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Polák, Peter. "Marketingový plán zavedení nového výrobku na trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222092.

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The point of my work is to consider resources for implementation process of marketing plan of new product launch that is dealing with the analysis of market segments and opportunities in this branch for concrete product.

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Ouhel, Radek. "Business Intelligence řešení pro síť čerpacích stanic." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198020.

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The main idea of this thesis is to find an optimal Business Intelligence solution for monitoring and analysis of petrol stations, which would be provided as a complementary product to the current production system, and would aim to contribute both to the business of the customer, and provider of this software. Main goal is to design the solution, as well as to develop consequent marketing strategy, all the while taking many factors into consideration. These factors are e.g. status of current production system, competitive environment, customer requirements and many others. In order to fulfill

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Летуновська, Наталія Євгенівна, Наталия Евгеньевна Летуновская, Nataliia Yevhenivna Letunovska та К. В. Богомолова. "Своєчасність маркетингових рішень як невід’ємна складова перспективного науково-технологічного розвитку підприємства". Thesis, Харківський національний університет будівництва та архітектури, 2018. http://essuir.sumdu.edu.ua/handle/123456789/68106.

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У тезах доведено, що своєчасність ухвалення маркетингових рішень є дуже важливою для підприємства, адже вчасна реалізація конкретних цілей маркетингу забезпечує перспективний розвиток підприємства на майбутнє, отримання максимального прибутку, підвищення рівня рентабельності та покращення конкурентоспроможності підприємства в цілому. Наведено приклад реалізації маркетингових рішень компанією "Nokia" та їх наслідки для ринкових позицій цього підприємства.<br>В тезисах доведено, что своевременность принятия маркетинговых решений является очень важной для предприятия, так как своевременная реализ

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Diallo, Marlyatou. "Protection de l'environnement : validité du Modèle étendu des processus parallèles (MEPP) lorsque la menace et la solution proposée sont de nature collective." Master's thesis, Université Laval, 2017. http://hdl.handle.net/20.500.11794/28139.

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Le Modèle étendu des processus parallèles (MEPP) sert de guide pour la conception de messages de peur visant à sensibiliser à des problèmes sociaux. D'après ce modèle, un message apeurant doit d'abord présenter une menace sérieuse et pertinente sans laquelle le message ne suscitera pas de réactions. Ainsi donc le modèle recommande de recourir à une forte menace à laquelle on adjoindra une forte efficacité pour provoquer les réactions les plus favorables. Au contraire, si on associe une forte menace à une faible efficacité, l'appel à la peur suscitera des réactions négatives. Nous avons voulu t

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Mysliveček, David. "Využití sociálních sítí pro podporu webového portálu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358815.

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This diploma thesis deals with the use of social networks for business support. Its main focus lies in designing a strategy for working with Facebook's social network of Coffee Media s.r.o. The first part of this work summarizes general theoretical knowledge from the field of social networks and competitive intelligence. The individual concepts are explained and the area that the thesis deals with is determined. The second part of this work consists of the proposal of the web solution of Coffee Media. The first is the comparison of individual web site creation options, the key factors and crea

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Rauckienė, Asta. "Konfliktai ir jų poveikis prekybos įmonių konkurencingumui." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050531_115050-91100.

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Term paper of master degree contains 123 pages, 21 pictures, 12 tables, 58 references, 4 appendixes, in Lithuanian language. KEY WORDS: conflicts, management, organization, manager, employee, causes of conflicts, competitiveness, factors of competitiveness, solution of conflicts, reduction of conflicts, management style, organizational culture, managerial culture. Purpose of the work – to explore the essence of conflicts, causes and outcomes of their emergence, and to prepare a framework of conflicts reduction measures that improves competitiveness of the company. Research object – trading com

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Figueira, Luís Diogo Nóbrega. "Relatório de estágio curricular : ACIN iCloud Solutions." Master's thesis, 2021. http://hdl.handle.net/10437/12075.

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Orientação: Rui Carlos de Lemos Correia Estrela<br>Abordar a constante evolução do marketing digital, é inevitável. As empresas precisam de acompanhar esta evolução de modo a alcançarem resultados acima da média, e para alcançarem resultados acima da média, têm que fazer o que a média não faz. As ideias falham, as pessoas não! Esqueça o erro, mas nunca a lição. As empresas precisam de acompanhar os consumidores, traçar os seus novos perfis, e acima de tudo ganhar a sua confiança. E para isso, é necessário transmitir o seu verdadeiro valor, serem transparentes. Deste modo, no s

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