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Relevant bibliographies by topics / Marketing stimuli

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Journal articles

Academic literature on the topic 'Marketing stimuli'

Author: Grafiati

Published: 4 June 2021

Last updated: 14 June 2025

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Journal articles on the topic "Marketing stimuli"

1

하홍열. "Brand Equity Model and Marketing Stimuli." Seoul Journal of Business 17, no. 2 (2011): 31–60. http://dx.doi.org/10.35152/snusjb.2011.17.2.002.

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2

Lu, Chin-Shan, Ho Yee Poon, and Hsiang-Kai Weng. "A safety marketing stimuli-response model of passenger behaviour in the ferry context." Maritime Business Review 3, no. 4 (2018): 354–74. http://dx.doi.org/10.1108/mabr-09-2018-0039.

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PurposeThis study aims to propose a safety marketing stimuli-response model to explain passengers’ safety behavior in the ferry services context.Design/methodology/approachStructural equation modeling was conducted to examine the impact of safety marketing stimuli on passengers’ safety awareness and behavior by using data obtained from a survey of 316 ferry passengers in Hong Kong.FindingsThe authors found that passengers’ perceptions of ferry safety marketing stimuli positively affected their safety awareness and safety awareness positively affected passengers’ safety behaviors. Specifically, they found that safety awareness played a mediating role in the relationship between ferry safety marketing stimuli and passengers’ safety behaviors.Practical/implicationsThe empirically validated scales can be adapted to practices of safety marketing, while providing helpful information for ferry operators to evaluate their efforts of safety marketing and implications for improvement.Originality/valueAccording to the authors' knowledge, this study is one of the first attempts to fill this research gap by empirically validating and theoretically conceptualizing measures of safety marketing stimuli based on the marketing stimulus-response model.

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Labenz, Franziska, Klaus-Peter Wiedmann, Jannick Bettels, and Janina Haase. "Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 3, no. 2 (2018): 7–15. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.32.3001.

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The multisensory marketing approach is often associated with the creation of memorable consumer experiences. In contrast, the broad field of advertisement is increasingly struggling to appeal effectively to the consumer. Thus, the implementation of multisensory aspects in traditional advertisement activities might be promising. In the given context of the print advertisement, the empirical results of this research provide evidence that the application of multisensory stimuli is an important success factor in creating experiences and influencing the perception of product design. As there is great potential in the haptic and olfactory senses, marketing managers can appeal to consumers by using, for example, singular scents or special materials. However, to address consumers effectively, marketing managers must be aware of both the explicit and implicit effects when implementing different sensory stimuli to ensure that there is no conflict between the perception levels.

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4

Asra, Yunelly. "MODEL RANGSANG TANGGAPAN KONSUMEN MAHASISWA DI BENGKALIS." Inovbiz: Jurnal Inovasi Bisnis 3, no. 2 (2015): 1. http://dx.doi.org/10.35314/inovbiz.v3i2.21.

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Absract :This study aims to determine the model of marketing stimuli for consumers teenagers, especially students in Bengkalis by the response they give the market encouragement that they received. Data collected in a non-probability sampling of 245 respondents with methods survey. Data collected through questionnaires with observational techniques. The results showed that the tendency of the responses given to the marketing stimuli is low. This is caused they are already accustomed to stimuli that exist today , they will be difficult to accept when there are new stimuli. Keywords: Marketing Stimuli, Consumer Response

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5

Moschis, G. P., A. Mathur, and R. B. Smith. "Older Consumers' Orientations toward Age-Based Marketing Stimuli." Journal of the Academy of Marketing Science 21, no. 3 (1993): 195–205. http://dx.doi.org/10.1177/0092070393213003.

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6

Risdwiyanto, Andriya, and Yuli Kurniyati. "Strategi Pemasaran Perguruan Tinggi Swasta di Kabupaten Sleman Yogyakarta Berbasis Rangsangan Pemasaran." Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship 5, no. 1 (2015): 1. http://dx.doi.org/10.30588/jmp.v5i1.142.

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This study is a replication of research conducted Risdwiyanto and Dharmmesta (2001), which seeks to develop a concept of higher education services based on the wishes of potential customers. This study examined the effect of marketing mix models to the selection of private universities (PTS) in Sleman, Yogyakarta. Sleman Regency is one of the areas in the Province of Yogyakarta Special Region which has a lot of colleges. The model in this study based on marketing mix consisting of seven marketing stimuli, namely product, price, place, promotion, people, physical evidence, and process. This study aimed to analyze the influence of factors of marketing stimuli to the selection of private universities in Sleman Yogyakarta by prospective students and know the significance rank of the influence of each marketing stimuli factor. This study uses the Focus Group Discussion (FGD) to collect preliminary data and surveys to obtain primary data. By using the 142 students of XII class of High School (SMA) in Sleman as samples, this study proves that the replication model used may indicate a significant influence of marketing stimuli on the election of PTS. The important contribution of this research is the development model of the influence of marketing stimuli factors on the selection of PTS that can be used as a basis for decision making PTS marketing strategy.

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Das, Gopal, and Henrik Hagtvedt. "Consumer responses to combined arousal-inducing stimuli." International Journal of Research in Marketing 33, no. 1 (2016): 213–15. http://dx.doi.org/10.1016/j.ijresmar.2015.11.003.

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8

Noel, Hayden. "The Spacing Effect: Enhancing Memory for Repeated Marketing Stimuli." Journal of Consumer Psychology 16, no. 3 (2006): 306–20. http://dx.doi.org/10.1207/s15327663jcp1603_12.

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9

Tom, Gail. "Classical conditioning of unattended stimuli." Psychology and Marketing 12, no. 1 (1995): 79–87. http://dx.doi.org/10.1002/mar.4220120106.

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10

Alsharif, Ahmed H., Nor Zafir Md Salleh, and Rohaizat Baharun. "Neuromarketing: The popularity of the brain-imaging and physiological tools." Neuroscience Research Notes 3, no. 5 (2021): 13–22. http://dx.doi.org/10.31117/neuroscirn.v3i5.80.

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In the last two decades, neuromarketing (NM) studies are snowballed because scientists and researchers are looking for understanding the mechanisms of decision-making in the consumer's brain toward marketing stimuli, for example, but not limited to advertising and brands that have not changed overnight. For this purpose, NM research is using state-of-the-art technology to gauge the responses of consumers’ minds to marketing stimuli, which is impossible by traditional marketing methods. In this paper, we have concentrated on neuromarketing tools such as functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and eye-tracking (ET). Literature indicates that EEG, fMRI, and ET enable to gauge consumers' neurometrics and biometrics responses; thereby, they provide valuable information about the physiological and mental reactions toward marketing stimuli, which can be used to improve marketing research. Neuromarketing can provide valuable information about consumer behaviour, which is impossible by traditional methods. We hope that this study provides valuable insights into neuromarketing and future directions.

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