Log in

Relevant bibliographies by topics / Marketing strategy of a company

Contents

Journal articles

Academic literature on the topic 'Marketing strategy of a company'

Author: Grafiati

Published: 4 June 2021

Last updated: 9 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Marketing strategy of a company.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Marketing strategy of a company"

1

Sahir, Syafrida Hafni, and Rosmawati Rosmawati. "Improve Marketing Mix for Marketing Plan Strategic in Coffeeshop Business." Management Analysis Journal 9, no. 4 (2020): 459–66. http://dx.doi.org/10.15294/maj.v9i4.42613.

Full text

Abstract:

This research aims to establish a strategic marketing strategy for the Medan City coffee shop company. The methodology used in this study was descriptive qualitative research through the method of the marketing combination 4Ps and Porters five strategic forces theory. The outcome of the analysis provided strategic marketing strategy for all facets of the 4Ps marketing mix, such as product, price, venue, and promotion. As five competitive forces are generated based on Porters, the resulting strategic marketing strategy becomes more oriented. This analysis will be useful for the company owner to

APA, Harvard, Vancouver, ISO, and other styles

2

Oliynyk, Anna. "The use of marketing tools for effective marketing strategy development and implementation." Problems of Innovation and Investment Development, no. 19 (May 28, 2019): 4–16. http://dx.doi.org/10.33813/2224-1213.19.2019.1.

Full text

Abstract:

The subject of research is a mix of theoretical and practical aspects in terms of the use of marketing tools for effective marketing strategy development and implementation. The purpose of the research is to figure out and enhance the key theoretical approaches during marketing tools usage, suggest step-by-step marketing tools instructions for each particular stage of marketing strategy. Methodology. The article was written with the use of the methods of critical analysis of scientific literature and Internet sources, abstraction, generalization, the ascent from abstract to the concrete, compa

APA, Harvard, Vancouver, ISO, and other styles

3

Zaraswati, Cut, Ujang Sumarwan, and Hari Wijayanto. "MARKETING STRATEGY OF COMMERCIAL HEALTH INSURANCE COMPANY." Indonesian Journal of Business and Entrepreneurship 3, no. 1 (2017): 1–13. http://dx.doi.org/10.17358/ijbe.3.1.1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Angel, D. "Management Of Change In Company Strategy." Marketing Intelligence & Planning 5, no. 3 (1987): 27–32. http://dx.doi.org/10.1108/eb045753.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Suhandi, Nazori, and Rendra Gustriansyah. "Marketing Strategy Using Frequent Pattern Growth." Journal of Computer Networks, Architecture and High Performance Computing 3, no. 2 (2021): 194–201. http://dx.doi.org/10.47709/cnahpc.v3i2.1039.

Full text

Abstract:

The biggest problem faced by printing companies during the Covid-19 pandemic was that the number of orders was unstable and tends to decrease, which had the potential to harm the company. Therefore, various appropriate marketing strategies were needed so that the number of product orders was relatively stable and even increases. The impact was that the company could survive and continued to grow. This study aimed to assist company managers in developing appropriate marketing strategies based on association rules generated from one of the data mining methods, namely the Frequent Pattern Growth

APA, Harvard, Vancouver, ISO, and other styles

6

Burhan, Gilang Fatikhul, and Agus Mansur. "Marketing Strategy Planning Based on Customer Value." PROZIMA (Productivity, Optimization and Manufacturing System Engineering) 4, no. 2 (2021): 29–40. http://dx.doi.org/10.21070/prozima.v4i2.1309.

Full text

Abstract:

Determination of marketing strategies is crucial in the process of running a company. The concept of customer value has become increasingly used in marketing strategies and literature in recent years. Understanding customer needs and desires is very important in designing effective market strategies. Strategy makers must consider the complexity of factors when evaluating and choosing marketing strategies. CV Rumah Mesin is a company engaged in the supply and manufacture of various types of machinery. CV Rumah Mesin has difficulty in maintaining sales consistency which has an impact on sales tu

APA, Harvard, Vancouver, ISO, and other styles

7

Movsisyan, S. A. "Social media marketing strategy of Yerevan brandy company." Annals of Agrarian Science 14, no. 3 (2016): 243–48. http://dx.doi.org/10.1016/j.aasci.2016.08.010.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Lugovskaya, O. K., and M. A. Simakina. "THE TRANSFORMATION OF THE MARKETING STRATEGY OF THE TELECOMMUNICATIONS COMPANY." Vestnik Universiteta, no. 4 (May 27, 2019): 35–42. http://dx.doi.org/10.26425/1816-4277-2019-4-35-42.

Full text

Abstract:

The experience of building the marketing strategy by the Russian telecommunications company Tele2 has been considered. Based on the description of the varied stages of the company’s development, the strategic choices of various years has been substantiated. The central point has been focused on determining the position of Tele2 in the telecommunications services market. It has been compared the approach to building the marketing strategy in Tele2 and other market participants. The new step of the company in the creation of the marketing strategy related to solving the problem of saturation of

APA, Harvard, Vancouver, ISO, and other styles

9

Mohapatra, Subhalaxmi, and Subhadip Roy. "Renault Duster: dusting away competition or facing a dust storm?" Emerald Emerging Markets Case Studies 5, no. 3 (2015): 1–9. http://dx.doi.org/10.1108/eemcs-04-2014-0080.

Full text

Abstract:

Subject area The major issues discussed in the case are related to first-mover advantage, segmenting, targeting and positioning and marketing strategy. Study level/applicability The case could be discussed in a postgraduate program for marketing and brand management and also for strategic management. It could also be used for an executive development program for marketing and business strategy. Case overview The present case is on the Renault Duster, a compact SUV (sports utility vehicle) launched by Renault India in 2012. Equipped with attractive design, innovative features and smart technolo

APA, Harvard, Vancouver, ISO, and other styles

10

Abiddin, Moh Zainal, Ilyas Mas’udin, and Dana Marsetiya Utama. "Pemilihan Strategi Pemasaran Dengan Metode SWOT Dan TOPSIS." Jurnal Teknik Industri 18, no. 1 (2017): 55. http://dx.doi.org/10.22219/jtiumm.vol18.no1.55-67.

Full text

Abstract:

Marketing is an important activity of the company. The main purpose of company marketing is to increase profit. CV X is a trading company. The company’s problem is the stable product sales. Companies must determine the right marketing strategy. This study uses SWOT analysis to identify factors and formulate appropriate marketing strategies. The TOPSIS method is used to rank alternative marketing strategies. TOPSIS ranking show best and ideal strategy. Based on SWOT analysis are four marketing strategies alternative. the first priority marketing strategy is to expand the product marketing distr

APA, Harvard, Vancouver, ISO, and other styles

More sources

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!