Relevant bibliographies by topics / Marketing strategy of enterprises

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing strategy of enterprises'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Marketing strategy of enterprises.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Marketing strategy of enterprises"

1

BOIKO, R. "FORMATION THE STRATEGY DEVELOPMENT OF ENTERPRIZE." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 23–29. https://doi.org/10.31891/2307-5740-2020-286-5-5.

Full text
Abstract:
In the article the main problems of the management of the effective strategy of development of the enterprise on the market are discussed. It is indicated on the relevance of the topic under conditions of market relations for enterprises. The works of scientists involved in the study of these issues have been analyzed, and insufficiently investigated aspects are singled out. It is noted that in the complex dynamic conditions of the functioning of modern enterprises the value of strategic behavior has increased dramatically, which will allow companies to survive in the competitive struggle in t
APA, Harvard, Vancouver, ISO, and other styles
2

Piatachenko, Anna M. "DIGITALIZATION AS PART OF THE MARKETING STRATEGY FOR SMALL BUSINESSES." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 10/10, no. 151 (2024): 164–77. https://doi.org/10.36871/ek.up.p.r.2024.10.10.020.

Full text
Abstract:
In the modern world, digitalization of the economy is becoming one of the key factors influencing the competitiveness of enterprises in all areas of activity. For the Donetsk People’s Republic (DPR), striving for sustainable socio-economic development, the introduction of digital technologies in the financial and economic activities of enterprises is of particular relevance. Thanks to the development of information technologies, the process of adapting all areas of the enterprise’s activity to modern conditions is taking place. One of the main conditions for the successful functioning of an en
APA, Harvard, Vancouver, ISO, and other styles
3

Chunikhina, Tetіana, Mariia Saiensus, Andrii Sinko, Nadiia Iazvinska, Olha Klimovych, and Rostyslav Siryk. "Communication Strategies of Internet Marketing of Trading Enterprises." International Journal of Professional Business Review 8, no. 5 (2023): e01775. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1775.

Full text
Abstract:
Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to
APA, Harvard, Vancouver, ISO, and other styles
4

Chunikhina, Tetіana, Mariia Saiensus, Andrii Sinko, Nadiia Iazvinska, Olha Klimovych, and Rostyslav Siryk. "Communication Strategies of Internet Marketing of Trading Enterprises." Journal of Law and Sustainable Development 11, no. 3 (2023): e820. http://dx.doi.org/10.55908/sdgs.v11i3.820.

Full text
Abstract:
Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment.
 
 Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide rang
APA, Harvard, Vancouver, ISO, and other styles
5

PAVLISHYNA, Nina, and Valeriia RIEZANTSEVA. "MARKETING STRATEGY IN SMALL BUSINESS ENTERPRISES." Herald of Khmelnytskyi National University 302, no. 1 (2022): 185–88. http://dx.doi.org/10.31891/2307-5740-2022-302-1-31.

Full text
Abstract:
The article analyzes the features of marketing activities of enterprises related to small business Defines the criteria by which enterprises are classified in one way or another. It is noted that the use of only quantitative characteristics, such as the number of staff or turnover indicators can not fully characterize the peculiarities of small businesses. After all, a small enterprise is a specific subject of market relations, which has fundamentally new qualitative characteristics, namely: the union in one person owner and entrepreneur (and often half of the functions), focus on innovation,
APA, Harvard, Vancouver, ISO, and other styles
6

Mudra, Mariia, and Qian Jing. "MODERN TECHNOLOGIES FOR THE FORMATION OF MARKETING MANAGEMENT STRATEGIES OF ENTERPRISES AS AN IMPERATIVE FOR THEIR INNOVATIVE DEVELOPMENT." Spatial development, no. 4 (June 26, 2023): 176–85. http://dx.doi.org/10.32347/2786-7269.2023.4.176-185.

Full text
Abstract:
The essence and features of the main modern strategies of marketing activity of enterprises are considered through the prism of the latest management trends. It is substantiated that the system of marketing strategic management of the enterprise is the basis of the efficiency of its activity, which affects competitiveness and determines the direction of further development. An analysis of the evolution of the species diversity of marketing tools was carried out. The stages of formation and development of the enterprise's marketing management strategy are revealed. It is noted that the use of m
APA, Harvard, Vancouver, ISO, and other styles
7

Krasnorutskyy, Oleksiy. "CONCEPTUAL PRINCIPLES OF FORMATION MARKETING STRATEGY OF AGRICULTURAL ENTERPRISES IN THE CONDITIONS OF WARTIME." Actual problems of innovative economy and law 2023, no. 3 (2023): 48–59. https://doi.org/10.36887/2524-0455-2023-3-8.

Full text
Abstract:
The article is devoted to the characteristics and justification of improving the mechanism of formation of the marketing strategy of agrarian enterprises in wartime conditions. It was determined that the marketing strategy acquires the status of a priority in the system of enterprise strategies and should be organically combined with the overall corporate strategy. It was found that there are different approaches to revealing the essence of the terms "marketing", "marketing management", and "marketing strategy", which require their author's definition. In the article, marketing is understood a
APA, Harvard, Vancouver, ISO, and other styles
8

Wang, Kang. "Dilemma and innovation countermeasures of enterprise marketing under the background of big data and Internet of Things." Journal of Computational Methods in Sciences and Engineering 24, no. 6 (2024): 3420–33. https://doi.org/10.1177/14727978241295901.

Full text
Abstract:
This paper studies the dilemma and innovation countermeasures of enterprise marketing under the background of big data and Internet of Things. Through questionnaire survey and simulation data analysis, it is found that the development of big data and Internet of Things technology has brought new opportunities and challenges to enterprise marketing. Enterprises should make full use of new technologies, improve the precision of marketing, build a multi-channel and integrated marketing model, strengthen internal collaboration and innovation capabilities, and optimize policies, regulations, and in
APA, Harvard, Vancouver, ISO, and other styles
9

Korniyenko, Ganna, Tetiana Кurman, Mykhailo Pokalchuk, Valerii Stanislavskyi, and Mykola Chabanenko. "Models for Supporting Agribusiness in the Face of Food Security Threats." International Journal of Professional Business Review 8, no. 5 (2023): e01876. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1876.

Full text
Abstract:
Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to
APA, Harvard, Vancouver, ISO, and other styles
10

Purwoko, Agus, Iskandar Muda, Pindi Patana, and Azda Fanya Ramadhany. "Willingness to Pay Analysis, Ideal Price and Determinants of Visitor Entrance Ticket Prices in Tangkahan Nature Tourism Area, Gunung Leuser National Park." International Journal of Professional Business Review 8, no. 5 (2023): e01358. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1358.

Full text
Abstract:
Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Marketing strategy of enterprises"

1

Mitchell, Alexander I. "Marketing Strategy in Social Enterprises: An Exploratory Study." Thèse, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/20101.

Full text
Abstract:
Due to increasing emergence of social needs and problems throughout the world, accompanied by reduced government ability to provide the funding necessary to effectively combat these problems, it is expected that social enterprises will grow in number and importance. Because of this growing importance and the lack of research concerning marketing practices in such organizations, the purpose of this thesis is to develop a deeper understanding of both marketing in social enterprises and the context in social enterprises that has the potential to affect the marketing strategies employed in such or
APA, Harvard, Vancouver, ISO, and other styles
2

Thoumrungroje, Amonrat. "The effects of globalization on marketing strategy and performance." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Dissertations/Spring2004/a%5Fthoumrungroje%5F042804.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Lin, Eric. "Marketing Practices of Chinese Township Enterprises : MBA-thesis in marketing." Thesis, Gävle : University of Gävle. Department of Business Administration and Economics, 2008. http://www.diva-portal.org/smash/get/diva2:126476/FULLTEXT01.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Stoian, Maria-Cristina. "Internationalisation and international marketing: export behaviour, international marketing strategy and export performance in spanish small and medium-sized enterprises." Doctoral thesis, Universitat Autònoma de Barcelona, 2010. http://hdl.handle.net/10803/3979.

Full text
Abstract:
La presente investigación tiene por objetivo hacer una aportación a la literatura en los campos de negocios y marketing internacionales con el fin de arrojar luz sobre el comportamiento y rendimiento exportador de las pequeñas y medianas empresas (PYME), enfocándose en el contexto geográfico Español, uno de los países Europeos caracterizados tanto por su alta densidad de PYMEs como por su alto número de empleados posicionados en estas empresas. El crecimiento económico de España es en gran medida dependiente de los resultados de la actividad exportadora. A pesar de su relevancia, hay una escas
APA, Harvard, Vancouver, ISO, and other styles
5

Ljunggren, Rebecca, and Elisabet Olin. "The Paradox of Duality and Marketing Strategy : A Study of Swedish Social Enterprises." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21326.

Full text
Abstract:
Background: Social entrepreneurship is a phenomenon gaining increased attention from academia and business society. Social enterprises have a duality of social change and business logic, which aims to reach a social mission while offering a commodity. For the commodity to benefit the social mission, multiple targets groups are needed. This deserves a well-planned marketing strategy, however social entrepreneurs have scarce resources to conduct marketing in the best possible way. For these reasons, there is a need for further investigating on social entrepreneurship and marketing.  Purpose: Thi
APA, Harvard, Vancouver, ISO, and other styles
6

Pettersson, Tobias, and Daniel Tadesse. "Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden." Thesis, Högskolan i Gävle, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30077.

Full text
Abstract:
Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. An inductive approach was used to complete this study. The sample taken was seven small hotels and ten respondents who own and manage the hotels. Result & Conclusion: Findings of this study show that digital marketing tools demand fewer re
APA, Harvard, Vancouver, ISO, and other styles
7

Kitchenko, O. N. "Choice of marketing strategy of price determination." Thesis, Національний технічний університет "Харківський політехнічний інститут", 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/47019.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Chan, Kit Weng. "Adaptive product strategy of China marketing for Macau clothing enterprise." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636689.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Hau, Le Nguyen. "Acquiring marketing knowledge through international joint ventures." View thesis, 2005. http://handle.uws.edu.au:8081/1959.7/22517.

Full text
Abstract:
Thesis (Ph.D.) -- University of Western Sydney, 2005.<br>"A thesis submitted for the degree of Doctor of Philosophy, University of Western Sydney, 2005". Includes bibliographical references and appendices.
APA, Harvard, Vancouver, ISO, and other styles
10

LIU, JUN. "Precision Marketing Management : probe into way of existence of chinese small and medium-sized enterprises (SMEs) by analyzing parker hannifin (china)." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-10532.

Full text
Abstract:
Purpose/Research questions Aiming at the problem that the management efficiency of many Chinese small and medium-sized enterprises is generally low, the paper is to find the method in the aspect of marketing management to improve the management for the enterprise to meet challenges of globale market competition. According to the thoughts of Kotler(2006, p814), the future marketing shall be in a direction towards holistic marketing from marketing department . The paper discusses whether it is feasible for the Chinese small and medium-sized enterprises to use the precision marketing management m
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Marketing strategy of enterprises"

1

Roger, Bennett. International marketing: Strategy, planning, market entry & implementation. Kogan Page, 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Kindervatter, Suzanne. Marketing strategy: Training activities for entrepreneurs. OEF International, 1986.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Magai, George. Business development and marketing strategy for natural resource based enterprises. Community Partnerships for Sustainable Resource Management in Malawi, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Adhikary, Deepak. Market development in practice: Sector development & business services strategy : experience of SEDF, Bangladesh. South Asia Enterprise Development Facility, 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Yip, George S. Do American businesses use global strategy? Marketing Science Institute, 1991.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Yip, George S. Do American businesses use global strategy?: Working paper. Marketing Science Institute, 1991.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Stasch, Stanley F. Creating a successful marketing strategy for your small new business. Praeger, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Toyne, Brian. Global marketing management: A strategic perspective. Allyn and Bacon, 1989.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Toyne, Brian. Global marketing management: A strategic perspective. 2nd ed. Allyn and Bacon, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Grigoryan, Ekaterina, Elena Sokolova, and Galiya Pikanina. Marketing in public catering. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1025220.

Full text
Abstract:
The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Marketing strategy of enterprises"

1

Canel, Cem, David Bejou, and Basheer M. Khumawala. "International Facility Locations: A Competitive Marketing Strategy for Multinational Enterprises." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_130.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Adeola, Ogechi, Nathaniel Boso, and James Adeniji. "Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises." In Emerging Issues in Global Marketing. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-74129-1_8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Wang, Peng. "Analysis of Short Video Algorithm Marketing Strategy of Enterprises." In Application of Intelligent Systems in Multi-modal Information Analytics. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-05484-6_34.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Li, Yangyang, and Ting Wang. "Study on Enterprise Microblog Marketing SWOT Analysis and Marketing Strategy." In Proceedings of the 2012 International Conference on Cybernetics and Informatics. Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4614-3872-4_116.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Chronopoulos, Vasilis I., Anastasios Sepetis, and George Pierrakos. "Work Integration Social Enterprises (WISEs) in Public Sector." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_51.

Full text
Abstract:
AbstractWork Integration Social Enterprises (WISEs) are one of the leading forms of Social Enterprises in Europe. The analogy of the Public Procurements that Greek Work Integration Social Enterprises (WISEs) acquire on the total monetary resources of the WISE, was connected to the ability of the WISE to develop job positions that are sufficient to keep the employ above the monetary poverty line and bring it closer to the concept of a full-time job. A response rate of 62.50% resulted in primary data from 51.47% of the population of WISEs in Greece. Ordinal Regression Analysis showed that WISEs
APA, Harvard, Vancouver, ISO, and other styles
6

Varelas, Sotirios, Panagiotis Georgitseas, Florin Nechita, and Alexandros Sahinidis. "Strategic Innovations in Tourism Enterprises Through Blockchain Technology." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_102.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Singh, Ranjeet. "Strategic Market Segmentation for B2B Enterprises." In Strategic Marketing Issues in Emerging Markets. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-6505-7_25.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Samarasinghe, T. D., and Thilini C. Gamage. "Crafting a Winning Digital Marketing Strategy for Small and Medium-Sized Enterprises: Evidence from the Batik Industry in Sri Lanka." In Contemporary Marketing Solutions. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-74657-4_3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Toymentseva, I. A., O. N. Denisova, and V. D. Chichkina. "The Rational Enterprise Strategy Development: Marketing Aspect." In Engineering Economics: Decisions and Solutions from Eurasian Perspective. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-53277-2_7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Christou, Dimitra, Ioannis Antoniadis, and Vaggelis Saprikis. "Factors Influencing the Acceptance of Blockchain Technology in the Tourism Industry." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_98.

Full text
Abstract:
AbstractThis study investigates the acceptance of blockchain technology in the tourism industry, focusing on the role of intention and trust in influencing its acceptance. Through a literature review and quantitative analysis using regression analysis, key factors catalyzing the acceptance of blockchain technology in tourism were identified. Notably, individuals engaged in travel for entertainment showed lower intention to accept blockchain solutions. Trust in this technology within the tourism industry is observed to stem from individuals with prior experience in its usage. The research offer
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Marketing strategy of enterprises"

1

Hung-Yi, Tsai. "Bp Neural Network Research on Enterprise Marketing Strategy Combination." In 2024 IEEE International Conference on Information Technology, Electronics and Intelligent Communication Systems (ICITEICS). IEEE, 2024. http://dx.doi.org/10.1109/iciteics61368.2024.10625346.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Taranych, Andrii, and Oksana Taranych. "Corporate culture management as a component of marketing strategy of enterprise development." In Conferinta stiintifica internationala "Strategii si politici de management in economia contemporana", editia VII. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2022.11.

Full text
Abstract:
Corporate culture management determines the increase of efficiency of enterprise development in the market both direct stimulation of work of the personnel, and influence on external environment and consumers. The paper considers corporate culture as a component of marketing strategy of enterprise development. The purpose of the work is to determine the theoretical foundations of corporate culture in the organization, and to identify ways to improve the management of corporate culture as part of the marketing strategy of enterprise development on the example of PJSC «Volynholding». The work is
APA, Harvard, Vancouver, ISO, and other styles
3

Sarıçiçek, Burak, and Erdoğan Taşkın. "Marketing Management Effectiveness and Measurement of Implementation." In International Conference on Eurasian Economies. Eurasian Economists Association, 2017. http://dx.doi.org/10.36880/c08.01837.

Full text
Abstract:
Marketing audit is a tool inciting the development and the evaluation of marketing efforts of an enterprise. In addition to this, marketing audit is also an effort to evaluate the potential, the resources and the goals of an enterprise against the effectiveness and efficiency of its marketing principles and strategies. &#x0D; In this research, the effectiveness levels of different enterprises will be investigated and measured with the help of the scoring system used in determining the effectiveness of the marketing management, the strategic orientation, the marketing management structure, the
APA, Harvard, Vancouver, ISO, and other styles
4

Berkutova, T. A., T. N. Ivanova, and B. A. Yakimovich. "The Concept of Change Management in the Marketing Activities of Enterprises." In International scientific and practical conference “Smart cities and sustainable development of regions” (SMARTGREENS 2024). Crossref, 2025. https://doi.org/10.63550/iceip.2025.1.1.058.

Full text
Abstract:
In the context of the formation of technological independence of Russia, the most important task is to ensure the market orientation of the production capabilities of domestic enterprises of the military-industrial complex. Possessing significant scientific, technological, production and personnel potential, they are capable of implementing large-scale goals for the production of high-tech civilian and dual-purpose products aimed at achieving the goals of import substitution and overcoming the sanctions regime against the Russian Federation. Without transformations in marketing activities at e
APA, Harvard, Vancouver, ISO, and other styles
5

Su Liqin and Li Hongmei. "Management of enterprises' marketing strategy under e-commerce environment." In 2011 International Conference on Computer Science and Service System (CSSS). IEEE, 2011. http://dx.doi.org/10.1109/csss.2011.5974755.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Zhang, Yuanyuan, and Zhixiang Wang. "Research on Network Visual Marketing Strategy of Garment Enterprises." In 2013 International Conference on Information, Business and Education Technology (ICIBET-2013). Atlantis Press, 2013. http://dx.doi.org/10.2991/icibet.2013.222.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Babukh, Ilona, and Iryna Havrysh. "PRICE STRATEGY OF ENTERPRISES IN THE MARKETING ANALYSIS SYSTEM." In Innovation and investment mechanisms for the development of international relations and market economy. Publishing House “Baltija Publishing”, 2024. http://dx.doi.org/10.30525/978-9934-26-417-7-25.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Wang, Xuedan, and Duangsamorn Rungsawanpho. "RESEARCH ON MARKETING STRATEGY OF EARLY EDUCATION ENTERPRISES——TAKE SHANTOU GYMBOREE EARLY EDUCATION CENTER AS AN EXAMPLE." In THE 2023 INTERNATIONAL CONFERENCE ON CREATIITY, MANAGEMENT, EDUCATION, TECHNOLOGY AND SCIENCES. EDUCATION STUDIO, 2023. http://dx.doi.org/10.62788/hh455dw.

Full text
Abstract:
Since the reform and opening, China's economy has developed rapidly. Its Comprehensive National Power has grown with each passing day, and the people's living standards have improved day by day. At the same time, people's attitude towards education is also changing, with more and more parents paying attention to early education. The purpose of this research is to study the marketing strategy of Early Education Enterprises. This paper carries out corresponding marketing strategy exploration from the four perspectives of product settings, customer groups, sales channels and communication service
APA, Harvard, Vancouver, ISO, and other styles
9

Wang, Haohai, Chaiyawit Muangmee, Nusanee Meekaewkunchorn, Honghua Cao, and Tatchapong Sattabut. "Evaluating the Marketing Strategy of Sports and Fitness Enterprises based on 4C Marketing Theory." In MSIE 2022: 2022 4th International Conference on Management Science and Industrial Engineering. ACM, 2022. http://dx.doi.org/10.1145/3535782.3535787.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Zhang, Liming. "Research on the Marketing Strategy of Enterprises Based on the Change of Marketing Environment." In 8th International Conference on Social Network, Communication and Education (SNCE 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/snce-18.2018.16.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Marketing strategy of enterprises"

1

Casimiro, June Ann, Karenina Romualdo, and Via Shane Santiago. Innovation Strategies in Traditional Cultural Expressions MSMEs in the Philippines: A Case Study. Philippine Institute for Development Studies, 2025. https://doi.org/10.62986/dp2024.48.

Full text
Abstract:
This study investigates the innovation strategies of cultural micro, small, and medium enterprises (MSMEs) in Northern and Central Luzon, Philippines, operating within the domain of traditional cultural expressions, particularly traditional crafts and culinary crafts. These enterprises play a dual role in preserving cultural heritage and contributing to local economic development. As cultural and creative industries (CCIs) gain increasing recognition for their economic and social contributions, cultural MSMEs in developing regions face unique challenges. Through a qualitative case study approa
APA, Harvard, Vancouver, ISO, and other styles
2

O'Dair, Marcus. Enterprise Blockchain and the Hyperledger Brand: Challenges and Opportunities. The Linux Foundation, 2021. https://doi.org/10.70828/jwen4242.

Full text
Abstract:
This report, commissioned by the Linux Foundation, examines perceptions of Hyperledger and enterprise blockchain more widely. The focus is the Hyperledger brand, rather than Hyperledger’s technology. Drawing on survey and interview data as well as secondary sources, it identifies both challenges and points of leverage with the aim of informing Hyperledger’s strategic development, particularly in terms of marketing, communications, and community building.
APA, Harvard, Vancouver, ISO, and other styles
3

Scott, Paul W. Marketing Strategy for Merchant Shipbuilders. Defense Technical Information Center, 1995. http://dx.doi.org/10.21236/ada446052.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Bird, L. A., and E. S. Brown. Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), 2006. http://dx.doi.org/10.2172/882040.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

Full text
Abstract:
Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.
APA, Harvard, Vancouver, ISO, and other styles
6

Kraynova, O. S. Expert evaluation of the competitiveness of enterprises in the definitions of marketing-logistics. Ljournal, 2019. http://dx.doi.org/10.18411/kray-2017-artc-00052.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Bird, L. A., and E. S. Brown. Utility-Marketer Partnerships. An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), 2006. http://dx.doi.org/10.2172/1219305.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

ERSHOVA, E. PROBLEMS OF DETERMINING EFFECTIVENESS CONTENT MARKETING. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-6-1-23-27.

Full text
Abstract:
The article discusses the problems of determining the effectiveness of content marketing. Constant monitoring of content marketing helps to identify the most effective tools, themes, channels. By paying sufficient attention to effective ways to promote a product or service, marketers have the opportunity to choose a more successful content marketing strategy.
APA, Harvard, Vancouver, ISO, and other styles
9

Chen, Jinqiang, and Bolormaa Luvsandorj. Rebuilding Micro, Small, and Medium-Sized Enterprises Post-COVID-19 in Mongolia. Asian Development Bank, 2023. http://dx.doi.org/10.22617/brf230408-2.

Full text
Abstract:
This brief looks at how projects to build entrepreneurial capacity and improve access to finance and equipment can strengthen the resilience of Mongolia’s micro, small, and medium-sized enterprises (MSMEs). It details how MSMEs, which account for around 70% of Mongolia’s employment, suffered financially during the COVID-19 pandemic and shares feedback from needs assessments, capacity building, and equipment provision programs. It recommends future programs focus on improving access to loans, offer e-commerce and digital marketing training, and support the growth of local cooperatives to bolste
APA, Harvard, Vancouver, ISO, and other styles
10

Kraynova, O. S., A. A. Pulaikina, and V. S. Hilmanov. Increase efficiency of logistics business-processes of enterprises under the strategy of import substitution. Ljournal, 2016. http://dx.doi.org/10.18411/kray-2016-artc-00065.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Marketing strategy of enterprises' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography