Log in

Relevant bibliographies by topics / Marketing strategy of enterprises / Books

To see the other types of publications on this topic, follow the link: Marketing strategy of enterprises.

Books on the topic 'Marketing strategy of enterprises'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 books for your research on the topic 'Marketing strategy of enterprises.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse books on a wide variety of disciplines and organise your bibliography correctly.

1

Roger, Bennett. International marketing: Strategy, planning, market entry & implementation. Kogan Page, 1995.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

2

Kindervatter, Suzanne. Marketing strategy: Training activities for entrepreneurs. OEF International, 1986.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Magai, George. Business development and marketing strategy for natural resource based enterprises. Community Partnerships for Sustainable Resource Management in Malawi, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Adhikary, Deepak. Market development in practice: Sector development & business services strategy : experience of SEDF, Bangladesh. South Asia Enterprise Development Facility, 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

Yip, George S. Do American businesses use global strategy? Marketing Science Institute, 1991.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

6

Yip, George S. Do American businesses use global strategy?: Working paper. Marketing Science Institute, 1991.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

Stasch, Stanley F. Creating a successful marketing strategy for your small new business. Praeger, 2010.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

Toyne, Brian. Global marketing management: A strategic perspective. Allyn and Bacon, 1989.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

Toyne, Brian. Global marketing management: A strategic perspective. 2nd ed. Allyn and Bacon, 1993.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

Grigoryan, Ekaterina, Elena Sokolova, and Galiya Pikanina. Marketing in public catering. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1025220.

Full text

Abstract:

The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation

APA, Harvard, Vancouver, ISO, and other styles

11

Panibratov, A. I︠U︡. Marketingovye strategii mnogonat︠s︡ionalʹnykh kompaniĭ v stranakh s perekhodnoĭ ėkonomikoĭ: Monografii︠a︡. ROST, 2005.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

12

Karpova, S. V. Innovat︠s︡ionnye strategii marketingovoĭ politiki sovremennykh TNK: Monografii︠a︡. Ėlʹf IPR, 2009.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

13

Riedl, Rene̋, Herbert Grünberger, and Volker Frühling. Das Vereinshandbuch: Recht - Steuern und Finanzen - Strategie - IT - Marketing. Linde International, 2010.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

14

Grigoryan, Ekaterina. Marketing communications. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

Full text

Abstract:

The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions. Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directi

APA, Harvard, Vancouver, ISO, and other styles

15

Overton, Rodney. Sponsorships: Finding and selling marketing partnerships. Martin Books, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

16

Palepu, Krishna G. Winning in emerging markets: A road map for strategy and execution. Harvard Business Press, 2010.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

17

Melewar, T. C. Strategic international marketing: An advanced perspective. Palgrave Macmillan, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

18

Nyberg, Göran. Training needs and capacity analysis: A tool for strategy formulation : methodological guidelines. ITC, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

19

Melewar, T. C. Strategic international marketing: An advanced perspective. Palgrave Macmillan, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

20

Tarun, Khanna, ed. Winning in emerging markets: A road map for strategy and execution. Harvard Business Press, 2010.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

21

Burresi, Aldo, ed. Il marketing della moda. Firenze University Press, 2006. http://dx.doi.org/10.36253/978-88-6453-103-8.

Full text

Abstract:

This work addresses issues of strategic marketing and business management in the fashion system, highlighting the specific and differentiated elements. The authors analyse the textile-clothing sector, with special focus on the processes of innovation, the dynamics and the new agents emerging in the distribution field, the role of the brand and the internationalisaton of the enterprises. In conclusion, the study identifies various emerging marketing strategies on which a specific research approach to fashion marketing can be constructed.

APA, Harvard, Vancouver, ISO, and other styles

22

James, Barrie G. Business wargames. Penguin, 1985.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

23

Walsh, Nuala G. Ireland's strategic response to competitive change in international markets. University College Dublin, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

24

Schmid, Peter. Strategisches Bankmarketing zur Betreuung multinationaler Unternehmungen: Grundlagen und Anwendungen bei Schweizer Grossbanken. P. Haupt, 1990.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

25

Yip, George S. Global market strategies of U.S. and Japanese businesses. Marketing Science Institute, 1993.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

26

Haig, Matt. How come you don't have an e-strategy?: The essential guide to online business. Kogan Page, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

27

Zuo, Xuh. "Dancing with the wolves": Haier Group Enterprise's globalised marketing and branding strategy formulation and implementation : an assessment. Oxford Brookes University, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

28

Prince Edward Island. Interdepartmental Study Committee on Cultural Industries. Towards a strategy for cultural enterprise development in Prince Edward Island: Report of the Interdepartmental Study Committee on Cultural Industries. s.n., 1985.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

29

Pérez, Matilde Alonso, and Elies Furió Blasco. Nuevo siglo, nuevos retos: Diez casos de estrategia empresarial. Septem, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

30

Peru) Foro La Gerencia en el Perú en el Siglo XXI (Lima. Foro la gerencia en el Perú en el siglo XXI: Presente y futuro de la dirección empresarial. 2nd ed. Pontificia Universidad Católica del Perú, CENTRUM Centro de Negocios, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

31

J, Gardner David. Mass Customization: An Enterprise-Wide Business Strategy : How Build to Order, Assemble to Order, Configure to Order, Make to Order, and Engineer to Order Manufacturers Increase Profits and Better Satisfy Customers. Happy About, 2009.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

32

Seemann, Nikolaus von. Planung des persönlichen Vertriebs im Pharmamarketing. P. Lang, 1995.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

33

James, Harvey S. When businesses cross international borders: Strategic alliances and their alternatives. Praeger, 1993.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

34

Marketing strategy in international business. McGraw-Hill, 1989.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

35

Bennett, Roger. International Marketing: Strategy, Planning, Market Entry & Implementation. Kogan Page, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

36

Bennett, Roger. International Marketing: Strategy, Planning, Market Entry & Implementation. 2nd ed. Kogan Page Business Books, 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

37

Alon, Ilan. Chinese Economic Transition and International Marketing Strategy. ABC-CLIO, LLC, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

38

Doole, Isobel, Robin Lowe, and Alexandra Kenyon. International Marketing Strategy: Analysis, Development and Implementation. Cengage Learning, 2022.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

39

Yamazaki, Katsuo. Japanese Global Strategy: Overseas Operations and Global Marketing. Palgrave Macmillan, 2018.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

40

Aggarwal, Raj. Restructuring Japanese Business for Growth: Strategy, Finance, Management and Marketing Perspective. Springer London, Limited, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

41

Aggarwal, Raj. Restructuring Japanese Business for Growth: Strategy, Finance, Management and Marketing Perspective. Springer, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

42

The story of engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing. CreateSpace Independent Publishing Platform, 2016.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

43

Chiweshe, Nigel, and Debbie Vigar-Ellis. Strategic Marketing for Social Enterprises in Developing Nations. IGI Global, 2019.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

44

Chiweshe, Nigel, and Debbie Ellis. Strategic Marketing for Social Enterprises in Developing Nations. IGI Global, 2019.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

45

Goh, Sunny T. H. Marketing*Wise: An Unconventional Approach to Strategic Marketing in Asia. Pearson Education Ltd, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

46

Toyne, Brian. Global marketing management: A strategic perspective. 2nd ed. Prentice Hall International Paperback Editions, 1991.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

47

Toyne, Brian. Global Marketing Management: A Strategic Perspective. Allyn & B., 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

48

Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling. Springer Gabler, 2017.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

49

Klein, Kristina. Identity-Based Brand Management: Fundamentals--Strategy--Implementation--Controlling. Springer Fachmedien Wiesbaden GmbH, 2023.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

50

Deshpande, Rohit, and John A. Quelch. Global Market: Developing a Strategy to Manage Across Borders. Wiley & Sons, Incorporated, John, 2007.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!