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Dissertations / Theses on the topic 'Marketing strategy of enterprises'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Mitchell, Alexander I. "Marketing Strategy in Social Enterprises: An Exploratory Study." Thèse, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/20101.

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Due to increasing emergence of social needs and problems throughout the world, accompanied by reduced government ability to provide the funding necessary to effectively combat these problems, it is expected that social enterprises will grow in number and importance. Because of this growing importance and the lack of research concerning marketing practices in such organizations, the purpose of this thesis is to develop a deeper understanding of both marketing in social enterprises and the context in social enterprises that has the potential to affect the marketing strategies employed in such or

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Thoumrungroje, Amonrat. "The effects of globalization on marketing strategy and performance." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Dissertations/Spring2004/a%5Fthoumrungroje%5F042804.pdf.

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3

Lin, Eric. "Marketing Practices of Chinese Township Enterprises : MBA-thesis in marketing." Thesis, Gävle : University of Gävle. Department of Business Administration and Economics, 2008. http://www.diva-portal.org/smash/get/diva2:126476/FULLTEXT01.

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4

Stoian, Maria-Cristina. "Internationalisation and international marketing: export behaviour, international marketing strategy and export performance in spanish small and medium-sized enterprises." Doctoral thesis, Universitat Autònoma de Barcelona, 2010. http://hdl.handle.net/10803/3979.

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La presente investigación tiene por objetivo hacer una aportación a la literatura en los campos de negocios y marketing internacionales con el fin de arrojar luz sobre el comportamiento y rendimiento exportador de las pequeñas y medianas empresas (PYME), enfocándose en el contexto geográfico Español, uno de los países Europeos caracterizados tanto por su alta densidad de PYMEs como por su alto número de empleados posicionados en estas empresas. El crecimiento económico de España es en gran medida dependiente de los resultados de la actividad exportadora. A pesar de su relevancia, hay una escas

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Ljunggren, Rebecca, and Elisabet Olin. "The Paradox of Duality and Marketing Strategy : A Study of Swedish Social Enterprises." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21326.

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Background: Social entrepreneurship is a phenomenon gaining increased attention from academia and business society. Social enterprises have a duality of social change and business logic, which aims to reach a social mission while offering a commodity. For the commodity to benefit the social mission, multiple targets groups are needed. This deserves a well-planned marketing strategy, however social entrepreneurs have scarce resources to conduct marketing in the best possible way. For these reasons, there is a need for further investigating on social entrepreneurship and marketing. Purpose: Thi

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Pettersson, Tobias, and Daniel Tadesse. "Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden." Thesis, Högskolan i Gävle, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30077.

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Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. An inductive approach was used to complete this study. The sample taken was seven small hotels and ten respondents who own and manage the hotels. Result & Conclusion: Findings of this study show that digital marketing tools demand fewer re

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7

Kitchenko, O. N. "Choice of marketing strategy of price determination." Thesis, Національний технічний університет "Харківський політехнічний інститут", 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/47019.

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8

Chan, Kit Weng. "Adaptive product strategy of China marketing for Macau clothing enterprise." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636689.

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Hau, Le Nguyen. "Acquiring marketing knowledge through international joint ventures." View thesis, 2005. http://handle.uws.edu.au:8081/1959.7/22517.

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Thesis (Ph.D.) -- University of Western Sydney, 2005.<br>"A thesis submitted for the degree of Doctor of Philosophy, University of Western Sydney, 2005". Includes bibliographical references and appendices.

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LIU, JUN. "Precision Marketing Management : probe into way of existence of chinese small and medium-sized enterprises (SMEs) by analyzing parker hannifin (china)." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-10532.

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Purpose/Research questions Aiming at the problem that the management efficiency of many Chinese small and medium-sized enterprises is generally low, the paper is to find the method in the aspect of marketing management to improve the management for the enterprise to meet challenges of globale market competition. According to the thoughts of Kotler(2006, p814), the future marketing shall be in a direction towards holistic marketing from marketing department . The paper discusses whether it is feasible for the Chinese small and medium-sized enterprises to use the precision marketing management m

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11

Herbst, Judith M. "How Australian social enterprises use strategic marketing and social marketing to drive accountability and change for sustainable development." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/103631/1/Judith%20Herbst%20Thesis.pdf.

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This multiple case study investigation examines how strategic marketing, social marketing and accountability were applied across diverse Australian social enterprises to attain sustainable missions. Evidence revealed that organisations exploit horizontal and vertical marketing to forge partnerships that enhance their resources and capabilities. This research has implications for marketing management by highlighting the benefits of coopetition to enrich interorganisational relationships within the third sector. Working in this systematic way facilitates co-creation of social value to enhance li

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12

Qiu, Yong. "Studies on managerial system of state-owned enterprises in China." Thesis, University of Macau, 1995. http://umaclib3.umac.mo/record=b1636760.

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13

Hau, Le Nguyen. "Acquiring marketing knowledge through international joint ventures." Thesis, View thesis, 2005. http://handle.uws.edu.au:8081/1959.7/22517.

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The research stream on interpartner learning in international strategic alliances has evolved in recent years. Although several research problems have been addressed, there remain gaps in the literature about the facilitators and outcomes of knowledge acquisition in international joint ventures. To bridge these gaps, this research has two main objectives. Firstly, it identifies various antecedents and tests their effects on the acquisition of marketing know-how by the local partner from the foreign partner. Secondly, it investigates how the acquired marketing know-how impacts on the learning o

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Бановська, К. О. "Маркетингова стратегія підприємств в умовах сучасного розвитку бізнесу". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Banovska.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти щодо трактування сутності поняття маркетингової стратегії підприємства та її складових. Проаналізовано сутність, види та етапи формування стратегії підприємства; сукупність та особливості комплексу маркетингу, проблематика якісного маркетиногово відділу та маркетингової політики на українських підприємствах. Запропоновано розробку рекомендацій щодо поліпшення маркетингової політики у ТОВ «КАТАДИН-ЕКОТЕХН» – одній з провідних торговельних мереж Укра

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Chu, Son I. "Electronic commerce for the small-to-medium enterprises in Macao : an exploratory study." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636706.

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16

Kamený, Štěpán. "Návrh vnitropodnikové strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73641.

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The main aim of this graduation thesis is a proposal of future marketing strategy for a particular micro-enterprise based on its strategic analysis. Micro-enterprise is specialty retailer in field of cell phones and accessories. In theoretical part (two chapters) are firstly defined small and middle entrepreneurs and specified their importance. The second chapter describes strategic marketing, marketing mix and useful methods for marketing analysis. Introduction to practical part is third chapter describing history of mobile communication, current cell phone market and incoming progress. The f

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Вода, Г. "Маркетингова стратегія підприємства". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/64573.

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Стратегічний маркетинг – це перш за все вид маркетингу, який спрямований на аналіз стратегічних ринкових позицій підприємства та процес планування і втілення маркетингових заходів, які допоможуть підприємству вийти на новий рівень.

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Cheeseman, Noel. "Do Queensland food exporters seek strategic competitive advantage in overseas markets, or are they opportunistic exporters : an export case study." Thesis, Queensland University of Technology, 1998. https://eprints.qut.edu.au/36335/1/36335_Cheeseman_2000.pdf.

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The subject of this thesis deals with the participation of Queensland firms in international markets. Many opportunities exist in international markets and this is illustrated using the markets of Taiwan, Japan and the United Arab Emirates (UAE) as examples. Whilst there appears to be strong opportunities in international markets, companies also face strong international competition and an increasingly sophisticated and demanding consumer. Companies need to better understand these target markets and develop the assets and skills that will provide a Strategic Competitive Advantage (SCA) a

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Demuthová, Denisa. "Analýza komunikačního mixu společnosti Enterprise." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360507.

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This Masters Thesis deals with an analysis of promotion mix of the company Enterprise. The objective of this thesis is to introduce company Enterprise Holdings along with its marketing and communication strategies. Furthermore, it includes a survey that was conducted in order to discover respondents awareness of Enterprise Rent A Car marketing activities and additional products. The recommendations are introduced on the basis of the surveys results. Moreover, in the theoretical part there are explained the basic marketing terms, e.g., integrated marketing communication, marketing mix, SWOT ana

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Stáhalová, Irena. "Strategie rozvoje malé firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222256.

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The thesis analyses the current situation of a small company and describes a strategy of its future development. My proposal of the development and propagation of the confectionery manufactury is processed on the basis of the real data. The main goals are to obtain competitive advantages, to attract new customers and to improve the company standards.

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21

Makaravičius, Lorenas. "UAB „Real Estate“ strategijos metmenys." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090504_093925-75998.

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Įvade aprašoma ir apibūdinama organizacijos veikla, jos dalyvavimas nekilnojamojo turto vystymo rinkoje, problemos su kuriomis ji susiduria tiek vidaus, tiek išorinės aplinkoje. Šio darbo tikslas analizuoja perspektyvas tikrame versle ir padaro teorišką strategiją iš būsimo įmonės veiksmo. Pirma dalis duoda teorišką analizę pagal mokslinį metodą strateginio verslo planui. Antra dalis apžvelgia verslo aplinką įmonės ir duoda einamojo veiksmo analizę. Trečia dalis susitelkia ties strateginėmis alternatyvomis ir jų teorišku pritaikymu konkrečioje įmonės strategijoje. Ten kuriama misija ir vizija

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22

Науменко, В. В. "Маркетингові рішення виробничого підприємства на цільовому ринку (на прикладі ТОВ «ТАН»)". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/24952.

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Науменко, В. В. Маркетингові рішення виробничого підприємства на цільовому ринку (на прикладі ТОВ «ТАН») : випускна кваліфікаційна робота : 076 «Підприємництво, торгівля та біржова діяльність» / В. В. Науменко ; керівник роботи Н. В. Іванова ; НУ "Чернігівська політехніка", кафедра підприємництва і торгівлі. – Чернігів, 2021. – 95 с.<br>Об’єкт дослідження – процеси прийняття маркетингових рішень в ТОВ «ТАН». Предмет дослідження – сукупність методів і засобів прийняття маркетингових рішень підприємства на цільовому ринку. Метою роботи є обґрунтування маркетингових рішень виробничого підприємс

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Buhalis, Dimitrios. "The impact of information telecommunications technologies on tourism distribution channels : implications for the small and medium sized tourism enterprises' strategic management and marketing." Thesis, University of Surrey, 1995. http://epubs.surrey.ac.uk/789/.

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Василенко, Є. О. "Управління маркетинговою діяльністю підприємств АПК". Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/33153.

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Маркетинг є одним з найважливіших різновидів економічної і суспільної діяльності, однак, його дуже часто неправильно розуміють. Ціль маркетингу – підвищення якості товарів і послуг, поліпшення умов їхнього придбання, що у свою чергу приведе до підвищення рівня життя в країні, підвищення якості життя. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/33153

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Козак, М. О. "Формування маркетингової стратегії підприємства ФОП «Мисловський О.В.»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12504.

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У роботі розглядаються теоретичні аспекти маркетингової стратегії на підприємстві та особливості їх впровадження на ринку меблів. Проаналізовано маркетингові стратегії на підприємстві ФОП “Мисловський.О.В.”. Запропоновано покращення існуючої маркетингової стратегії, та впровадження нової для покращення виробництва та функціонування ФОП “Мисловський.О.В.”.<br>Thesis consists of three chapters. Object of study marketing efficiency of the enterprise of the FOP "Mislovsky OV" on the furniture market. Diploma thesis deals with theoretical aspects of a new marketing strategy, which is new f

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Posoldová, Michaela. "Strategie vstupu na nové trhy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-356996.

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V diplomové práci je představena strategie vstupu na geograficky nový trh pro nedávno založenou společnost. Misí společnosti je skrze ukázky pražení kávy, ochutnávky kávy přiblížit svět kávy, a zároveň poskytnout zákazníkům kvalitní čerstvě upraženou kávu. Cílem práce je na základě kritické analýzy nového trhu navrhnout strategii na jeho vstup. Diplomová práce obsahuje teoretické poznatky, analýzu vnějšího a vnitřního prostředí (Porterovu analýzu pěti sil, PEST analýzu, SWOT analýzu a marketingový výzkum) a návrhy řešení.

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Сусленко, Ю. М. "Формування маркетингової стратегії торгового підприємства". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Suslenko.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти формування маркетингової стратегії торгового підприємства. Проаналізовано фактори, що впливають на розвиток аграрних підприємств України, конкурентну позицію аграрного підприємства. Розроблено маркетингову стратегію торгового підприємства.<br>Diploma thesis deals with theoretical aspects of formation of the commercial enterprise marketing strategy. The factors influencing the development of trading enterprises of Ukraine, the competitive position of ag

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Muchanga, Aurélio Ernesto. "O e-marketing como estratégia de comunicação dos empreendimentos turísticos da Praia do Bilene." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2016. http://hdl.handle.net/10400.26/18267.

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A pesquisa aborda a temática de Marketing com enfoque para as plataformas de internet emergidas graças ao desenvolvimento das Tecnologias de Informação e Comunicação (TIC), tendo como caso de estudo a Praia de Bilene- (e-marketing como estratégia de comunicação dos empreendimentos turísticos da Praia do Bilene). Metodologicamente, a pesquisa recorreu a revisão da literatura, pesquisa online e aplicação de inquérito por questionário a 312 turistas dos 5 estabelecimentos que constituem a amostra do trabalho (complexos turísticos- Aquárius, Humula, Palmeira, Ferroviário e Massala beach). O trata

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Кузьмак, Олег Іванович. "Формування напрямів комунального сервісно-виробничого забезпечення розвитку промислових підприємств". Thesis, Тернопільський національний технічний університет ім. Івана Пулюя, 2016. http://elartu.tntu.edu.ua/handle/123456789/18126.

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Poбoтa викoнaнa в Теpнoпiльcькoму нaцioнaльнoму технiчнoму унiвеpcитетi iменi Iвaнa Пулюя Мiнicтеpcтвa ocвiти i нaуки Укpaїни.<br>Зaхиcт вiдбудетьcя “25” лиcтoпaдa 2016p. o 10 30 гoдинi нa зaciдaннi cпецiaлiзoвaнoї вченoї paди Д 58.052.05 у Теpнoпiльcькoму нaцioнaльнoму технiчнoму унiвеpcитетi iменi Iвaнa Пулюя зa aдpеcoю: 46008, м. Теpнoпiль, вул. Бiлoгipcькa, 50, зaлa зaciдaнь. З диcеpтaцiєю мoжнa oзнaйoмитиcя у бiблioтецi Теpнoпiльcькoгo нaцioнaльнoгo технiчнoгo унiвеpcитету iменi Iвaнa Пулюя зa aдpеcoю: 46001, м. Теpнoпiль, вул. Pуcькa, 56. Aвтopефеpaт poзicлaний «24» жoвтня 2016 p

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Gultová, Pavla. "Marketingový plán personálního informačního systému Kompas2." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224422.

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The diploma thesis focuses on creation of the marketing plan for the HR information system Kompas2 that is produced and distributed by PC HELP, a.s. The theoretical part also deals with mapping of modern marketing trends. When designing marketing activities, great attention is paid to Internet marketing, with an emphasis on content marketing.

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Войтенко, О. В. "Особливості асортиментної політики підприємства та шляхи її вдосконалення (на матеріалах ТОВ «Галка-Чернігів»)". Thesis, Чернігів, 2020. http://ir.stu.cn.ua/123456789/19583.

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Войтенко, О. В. Особливості асортиментної політики підприємства та шляхи її вдосконалення (на матеріалах ТОВ «Галка-Чернігів») : магістерська робота : 075 Маркетинг / О. В. Войтенко ; керівник роботи Бондар В. В.; Національний університет «Чернігівська політехніка», кафедра маркетингу, PR-технологій та логістики. – Чернігів, 2020. – 108 с.<br>У випускній кваліфікаційній роботі розглянуто питання управління асортиментною політикою підприємства, її особливості та шляхи вдосконалення. Випускна кваліфікаційна робота містить такі розділи: –теоретичні засади управління товарною політикою підпри

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Кобизський, Денис Сергійович, Денис Сергеевич Кобизский та Denys Serhiiovych Kobyzskyi. "Теоретико-методичні засади реінжинірингу бізнес-процесів маркетингової сфери промислових підприємств". Thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/84059.

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У дисертаційній роботі системно досліджено та розвинуто організаційно-економічні основи реінжинірингу бізнес-процесів в маркетинговій діяльності промислових підприємств, з метою суттєвого підвищення рівня економічної ефективності діяльності промислових підприємств в період різких трансформаційних перетворень внутрішнього та зовнішнього бізнес-середовищ. Зокрема у роботі розвинуто теоретичні положення щодо розуміння реінжинірингу бізнес процесів у маркетинговій діяльності шляхом уточнення понятійного апарату реінжинірингу бізнес-процесів у маркетинговій діяльності промислових підприємств. Так

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Bechtle, Scott Edward. "Crimson Eagle Global Enterprise." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2340.

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This project for Crimson Eagle Global Enterprise is the initial step in developing a strategic business plan. The traditional business plan contains many sections (business description, marketing, competition, operating procedures, personnel, business insurance, and finacial data). Using a different style, this project simply highlights those sections, rather than going into detail.

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Li, Xiao Wen. "Strategic supply chain management : application of QAD, a leading provider of industry-specific e-business software and services to manufacturers in China." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636662.

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Петровська, Світлана Володимирівна, М. О. Березюк, Svitlana Volodymyrivna Petrovska, and M. O. Bereziuk. "MARKETING ACTIVITIES OF AVIATION ENTERPRISES." Thesis, Національний авіаційний університет, 2017. http://er.nau.edu.ua/handle/NAU/30931.

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Prášek, Dalibor. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223634.

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This Master’s Thesis is engaged with creating an Entreprenurial Project. The Thesis includes appropriate and right strategies to accomplish a high success of a business firm. To considerate the level of progress, a detailed marketing plan and financial analysis were created. Thesis also deals with human resources management as well as other important parts of an entreprenurial project This Thesis consists of the theoretical part, analysis of the current situation and of the part designing own business solution.

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Gao, Dawei. "Internationalization and entry strategy of enterprises." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1754.

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<p>A lot of theories have been propounded that has made great contribution to the </p><p>enterprise internationalization and entry strategy. However, no acceptable conclusion </p><p>has been made on how firms internationalized and what is factors influenced firms </p><p>choose their strategy. This development necessitates further study on the firms </p><p>internationalization and entry strategy. Hence the research was explorative in nature </p><p>and adductive approach was comprehensive adopted with interview. </p><p> </p><p>Further more, the firms have been using various approaches in enterin

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Abouhamada, Abdelmawgoud Abdalla. "Negotiation strategy in Egyptian multinational enterprises." Thesis, University of Derby, 2001. http://hdl.handle.net/10545/325015.

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The negotiation process (NP) is the process by which two or more negotiation parties try to achieve a mutual agreement. The negotiation strategy selection (NSS) is an important part in this process. As the proportion of the international to domestic trade increased in recent years so the frequency of the negotiation processes between people from different countries and cultures increased. Most of the relevant studies in the negotiation field focussed on NP generally and a very few of these studies focussed on the negotiation strategy (NS). There are many factors that influence NSS but from the

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Chen, Ching-Yang, and 陳景陽. "The marketing strategy of Puremilk social enterprises." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/95315211747530030258.

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碩士<br>國立臺灣科技大學<br>資訊管理系<br>104<br>In Taiwan, the dairy market has been possessed by three dairies for a long time. There are few options provided to consumers in the consumptive market. Consumers only can believe the brands that are proposed by the three dairies and make the selection from them. However, consumers’ confidence in the brands of those three manufacturers is hit by the turmoil of food security. As well, it affects the trust in fresh milk. It’s hard for dairy farmers to establish its own brand in the traditional marketing mechanism. In the development of sales channels, it’s also d

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TSAI, TSUNG-CHENG, and 蔡宗成. "Investigating Complimentary e-marketing Strategy for Enterprises at Growth Phase." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/y4xw45.

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碩士<br>明道大學<br>企業高階管理碩士班<br>106<br>With the development of network and technology, it has led to a rapid increase in the penetration and use of mobile device. This trend has actually changed the lives of consumers and their media exposure habits. Consumers have gradually reduced their exposure to traditional media and took online media as a replacement. In order to increase the probability of contact with consumers, many companies cut the traditional media budget and increase the online marketing budget. Competition between enterprises gradually shifts from real world market to the internet mar

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林淑慧. "The shining enterprise at the corner ─ Investigating creativity marketing strategy adopted by middle and small enterprises." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/34415303262560311268.

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碩士<br>國立彰化師範大學<br>商業教育學系<br>91<br>The purpose of the study was to investigate how to made the enterprise creativity utilize in marketing . First collect related literature and analysis. It divided into the creative origin and the generating process, influence factor of the inside and outside environment, the creativity marketing, the related value chain and so on. The creativity marketing strategy belonged to marketing link, nowadays less scholars involve this domain. Look from the other side, it’s worth developing, and moreover increased the extraordinary significance. This researc

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Phokwane, Legodi Cedric. "Factors influencing marketing strategy formulation for small and medium enterprises in Polokwane." Diss., 2020. http://hdl.handle.net/10500/26651.

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The aim of the study was to investigate the factors influencing marketing strategy formulation for small and medium enterprises (SMEs) in Polokwane. SMEs, worldwide, are regarded as the cornerstone for economic development. However, SMEs are faced with business marketing constraints that lead to their downfall. The study objectives were set and led to the formation of the hypotheses. The study adopted a quantitative approach and collected data from a sample of 412 SMEs from Polokwane using non-probability sampling methods, which are convenience and snowball sampling. A survey questionnaire so

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Petersen, Warren G. B. "Guidelines for the development of a marketing strategy to achieve sustainable growth." Thesis, 2008. http://hdl.handle.net/10210/745.

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Wang, Samuel, and 王聖閔. "The Study on Relationships Among Internationalization Stage, Marketing Strategy and Performance of Enterprises." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/17810359268809761213.

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Lin, Jae-Ming, and 林佳佲. "The Business Strategy of Telecommunication Enterprises in 3rd Mobile Marketing An illustration case - Taiwan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/79229013290378182067.

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Chang, Ren-Yu, and 張任瑜. "The Influence of Marketing Strategy on Corporate Performance for Taiwanese Securities Investment Trust Enterprises." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2j663w.

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碩士<br>國立高雄科技大學<br>金融系<br>107<br>The study sample consists of 35 securities investment trust enterprises from the period 2009 to 2017. This paper uses the panel data model to examine the influence of marketing strategy on corporate performance. The empirical results show that both of the product average scale and management consultation service income ratio have a significantly positive impact on corporate performance. The selling and administrative expense ratio has a significantly negative impact on corporate performance. The bank channel ratio has a significantly positive impact on EPS. The

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Shen, Hsueh-Ju, and 沈雪茹. "The Marketing Strategy of Taiwan Home Textile Enterprises: A Case Study for Jacquard Fabric Manufacturers." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/32053812285748005640.

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碩士<br>輔仁大學<br>織品服裝學系<br>96<br>In Taiwan, Home textiles have been developed with functional properties conforming to environmental protection. Among them, jacquard fabrics have large percentage in domestic home textiles. So it becomes the encouraged segment issues by government with high value-added development, yet the promotion outcome in the past 10 years could not catch the predicted effects that the ratio of apparel, home and industry textiles had been inversely changed from 69：13：18 in 2004 to 67：11：22 in 2006. In other words, the proportion of the domestic home textiles declined 2%, wher

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Chen, Mei-jyun, and 陳玫君. "Study of Enterprises to Adopt a Strategic Experiential Marketing." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/61954129866160888192.

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碩士<br>國立中正大學<br>企業管理研究所<br>100<br>With the evolution of economy and consumer awareness, consumers are now more active than before. They would love to have a look and really “touch” the product which they want to buy before actually purchasing the product. Therefore, enterprises would try to use experiential marketing to give consumers more impression and connection of the product and service. Besides, enterprises can also communicate with consumers by such method and increase the chance of receiving more positive feedback. Therefore, this research collected eighteen cases of experiential mark

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Rui, Fan. "Research on service enhancement strategy for China’s construction enterprises." Doctoral thesis, 2015. http://hdl.handle.net/10071/9640.

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A indústria da construção, um dos pilares da economia chinesa, contribuiu muito, nos últimos anos, para o crescimento rápido do PNB chinês. O Anuário Estatístico Chinês de 2011, mostra que no final do ano de 2010, o valor acrescentado da construção foi de 2645,1 biliões de Yuans, sendo 6,65% do total do PNB e ocupando o 5º lugar. As estatísticas mostram também que muitas empresas chinesas de construção (CREC, CSCE, CRCC) tem vindo a ocupar lugares entre as 500 maiores do mundo. Contudo, deve ser dito que a indústria de construção chinesa está focada no baixo custo, o que faz com que tenha lucr

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Huang, Jyun-Ching, and 黃俊卿. "The Business Strategy of Telecommunication Enterprises in China Marketing-- A Case Study of Asia Pacific Telecom." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/11134820891803337755.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>98<br>In 1989, Chunghwa Telecom first provided the service of 1G system(090) in the beginning of mobile communication industry in Taiwan，and it created enormous effect and started remarkable new age of telecom communication service. In 1995, Chunghwa Telecom promoted the service of 2G (GSM) system which offered furthering connection and communication skills. 2G system provided only regular communication function, however, because it spreaded wide region, Chunghwa Telecom still owns massive market until now. After 1997, the liberation of telecom industry encouraged p

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