Relevant bibliographies by topics / Marketing strategy of the enterprise

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing strategy of the enterprise'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 May 2022

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Journal articles on the topic "Marketing strategy of the enterprise"

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PAVLISHYNA, Nina, and Valeriia RIEZANTSEVA. "MARKETING STRATEGY IN SMALL BUSINESS ENTERPRISES." Herald of Khmelnytskyi National University 302, no. 1 (January 2022): 185–88. http://dx.doi.org/10.31891/2307-5740-2022-302-1-31.

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The article analyzes the features of marketing activities of enterprises related to small business Defines the criteria by which enterprises are classified in one way or another. It is noted that the use of only quantitative characteristics, such as the number of staff or turnover indicators can not fully characterize the peculiarities of small businesses. After all, a small enterprise is a specific subject of market relations, which has fundamentally new qualitative characteristics, namely: the union in one person owner and entrepreneur (and often half of the functions), focus on innovation, simplified communication and information systems, work in conditions of fierce competition. The characteristic features inherent in the marketing strategy of an enterprise of any size are identified and specific features inherent exclusively in small businesses are given. Based on the selected features, marketing strategies that can be used by small businesses are summarized. Having a well-thought-out formalized marketing strategy, its adaptation to the conditions of the enterprise, allows to use such strategic advantages of a small enterprise as flexibility, maneuverability, adaptability and reduce the dependence on big business and competition in the market. A number of obstacles that hinder the full implementation of marketing strategy in the activities of small businesses are outlined. In particular, the most important of them are: intuition of marketing activities, lack of consistency between marketing strategy and other strategies in the enterprise, the lack of a separate specialist who would deal professionally with marketing issues and interaction with the target segment. Prospects for further research in this area are outlined, taking into account the requirements of the virtual environment and the focus of the market economy on digitalization.
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Shatalov, Danil Sergeevich. "Strategy development marketing commercial enterprise." Interactive science, no. 2 (April 19, 2016): 155–57. http://dx.doi.org/10.21661/r-18895.

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Berezhna, Y. H. "Marketing Strategy of Agricultural Enterprise." BULLETIN OF KHARKIV NATION AGRARIAN UNIVERSITY NAMED AFTER V.V.DOKUCHAYEVA. SERIES "ECONOMIC SCIENCES", no. 3 (2018): 53–60. http://dx.doi.org/10.31359/2312-3427-2018-3-53.

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POIASNYK, Heorhii. "Methodology for ensuring the formation of marketing strategy of enterprise development." Economics. Finances. Law, no. 10 (October 29, 2021): 13–15. http://dx.doi.org/10.37634/efp.2021.10.3.

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Introduction. Market conditions pose new problems for economic entities. Currently, Ukrainian enterprises develop a plan of their market activity on the long and short term scopes on their own, meaning that all the enterprises independently choose the raw materials suppliers, range and volume of production, consumers, profits range, and the order of profits distribution. Therefore, the important part in the activities of an enterprise is the development and the implementation of the enterprise strategy. The purpose of the paper is to increase the theoretical and methodological basis for the formation of marketing strategy for enterprise development. Results. The article analyzes the issues during the formation of marketing strategy for enterprise development, where it can be used for the decision-making on the resources distribution with a goal to achieve the competitive advantages in selected product markets. Enterprises should have a system of constant discussion and reviewing of their own general objectives, but should avoid the frequent and significant changes in the main field of their activities. The process of selection and substantiation for the formation of marketing strategy for the enterprises was studied; which resulted in developing the following stages: evaluation of the existing strategy, formation of the basic strategy, market analysis, choice of strategic alternatives. The principle of choosing the most efficient marketing strategies is to use the different methods, namely: field tests, mathematical analysis, simulation. Conclusion. It is very important to choose the right marketing strategy, which will choose the main focal point in the enterprise development in today's economic system. Each strategy is characterized by consistency, execution time and efficiency in order to achieve the goals of the enterprise. The analysis of the modern methodological base gives us the chance to offer efficient methods for formation of marketing strategy for enterprise growth. Thus, the purpose of the process of selection and justification of the strategy of marketing-oriented enterprises development is to achieve the competitive advantages which will provide the company with the high profitability and the long-term operation potential in today's market conditions.
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GORETA, LIUBOV. "MARKETING STRATEGIC ANALYSIS AS A MEANS OF ENERGY SAVING MEASURES FORMATION AT INDUSTRIAL ENTERPRISES OF UKRAINE." Herald of Khmelnytskyi National University 292, no. 2 (May 2021): 54–59. http://dx.doi.org/10.31891/2307-5740-2021-292-2-9.

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The article proposes the using of a marketing strategic analysis tool ‒ the GE / McKinsey matrix. The matrix is based on two factors: «enterprise competitiveness» and «market attractiveness». The proposals were tested at the machine-building enterprise of Public JSC NASOSENERGOMASH (Sumy, Ukraine). The enterprise`s strategic state is determined; the marketing strategy of the enterprise development is proposed and a set of energy saving measures is formed. For formations of the marketing strategy of Ukrainian industrial enterprises it is necessary to conduct a strategic analysis of the market situation, determine marketing goals, develop a marketing plan aimed at effective strategy`s implementation. Energy saving measures of industrial enterprises should be aimed at: improving their energy security; reduction of harmful ecological action of production; increase their level of competitiveness. The mechanism for implementing the industrial enterprises marketing strategy should be able to refine (change) measures at all stages of its implementation (with further adjustment or development of a new marketing strategy). Therefore, in the strategy’s formation of an important step is to monitor its implementation in order to study the effectiveness of the choice of the chosen marketing strategy. The strategic matrix models the system of relations between the given enterprise`s marketing factors and indicators of market attractiveness. The obtained results allow to form a enterprises marketing strategy. The GE/McKinsey matrix allowed to determine the strategic position of Public JSC NASOSENERGOMASH on ratings of its potential competitiveness (horizontal axis) and market attractiveness (vertical axis). Competitiveness indicator is a list of the enterprise competitive positions (internal resources). The market attractiveness considers the absolute size of the market, its growth rate, capacity, pricing mechanism, competitive forces, etc. The paper uses a quantitative evaluation method (scoring method) and a modelling method (matrix method). The methods are common, easy to use and relevant. Their comprehensive use allowed to solve the research tasks. The work`s results for Ukrainian industrial enterprises are: the strategic actions formation to increase their competitiveness; providing recommendations on the organization of an efficient system of their energy saving.
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Shevchenko, Anna, and Olena Borysenko. "MARKETING APPROACH TO THE FORMATION OF MANAGEMENT SYSTEM FOR ENTERPRISE STRATEGIC DEVELOPMENT IN THE CONTEXT OF GLOBALISATION." Journal of International Legal Communication 1 (June 29, 2021): 186–96. http://dx.doi.org/10.32612/uw.27201643.2021.1.pp.186-196.

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In the context of global consumer and financial market formation, international economic institutions, taking into account special aspects of the present stage in economic development in Ukraine, it becomes necessary to focus enterprises on their own goods competitiveness not only in the domestic, but, moreover, at the foreign markets. In order to achieve objectives in view the enterprise should make maximum use of its internal resources, explore the market environment, predict its development and demands, using all tools of the strategic marketing. Special attention should be paid to the development of marketing strategies since they determine the enterprise course of action and they are aimed at achieving stated targets. Marketing strategy formation is one the most important and essential marketing stages at the enterprise. Marketing strategy is one of the main long-term plans of the enterprise marketing activity, aimed at choosing target consumer segments. It combines elements of marketing complex, basing on which the enterprise creates its effective marketing events targeted to the marketing goals achieving. Successfully chosen and effectively implemented strategy provides enterprise the opportunity to gain competitive advantage not only in the domestic market, but additionally meet demands of international consumers. Based on research of the issue the article highlights the main features of the management system in the strategic development of marketing strategy at the enterprise. The article substantiates the necessity of using marketing approach to the management of enterprises and the finding the new ways in the formation of appropriate organisational structures. Marketing approach to the management of enterprise characterises it as a complex system that allows to link the capabilities of this economic entity with the needs of the market and gain advantages over competitors. It was defined the main factors influencing the organisation of marketing activities of enterprises (external and internal) and factors influencing the behaviour of their end users (social, informational and consumer attitudes).
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PRAVDIUK, Nataliia. "ACCOUNTING SUPPORT OF THE MARKETING STRATEGY MANAGEMENT OF AN ENTERPRISE." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 2 (42) (February 2019): 100–115. http://dx.doi.org/10.37128/2411-4413-2019-2-9.

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The article substantiates and develops organizational and economic mechanism for the formation of accounting support for the marketing strategy management at the enterprise. The methodological basis of the research is the historical and logical method used to study the essence of the marketing strategy and its constituent elements in the overall hierarchy of enterprise development strategies. The dialectical method and comparative analysis are used to study the information support of the marketing strategy management at the enterprise and current practice of representing the costs of marketing activities of the enterprise in the accounting. The methods of scientific abstraction, induction and deduction, analysis and synthesis are used to improve the plan of accounts and financial reporting in terms of cost accounting for the marketing activities. The structure of the information support of marketing strategy management, which includes information resources generated by the external and internal environment of the enterprise, is investigated based on the substantiation of the importance of developing and implementing the marketing strategy of the enterprise under conditions of modern business environment. It is established that the basis of information support of the marketing strategy management at the enterprise is the accounting system of the enterprise. To form a qualitative accounting and information support of the marketing strategy management at the enterprise, the classification of expenses for the marketing activity and the procedure of their documentary registration are generalized, and guidelines on the display of accounting information in the accounts and financial statements are provided, which will enable to assess the efficiency and cost effectiveness of implementation of the marketing strategy by the business entity, as well as to estimate the level of achievement of the target parameters of the activity. Elements of scientific novelty consists in the organizational and methodical mechanism of formation of the accounting and information support of the marketing strategy management at the enterprise in accordance with the components of the marketing complex (commodity, sales, price and communication policy), which enables to generate information flows in necessary analytical terms according to the needs and specifics of management, is suggested. Proposals on the cost accounting of marketing activities of the enterprise are suggested, which meet the requirements of the current legislation, which regulates accounting and financial reporting in Ukraine, and they may be used in the accounting practice of domestic enterprises.
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Korzh, Maryna, Andriy Gaievskyi, and Karyna Hurdzhyian. "Assessment of the enterprise marketing performance." Problems and Perspectives in Management 15, no. 4 (December 12, 2017): 1–16. http://dx.doi.org/10.21511/ppm.15(4).2017.01.

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Nowadays, the Ukrainian economic system is facing difficulties because of country’s integration into the world globalization processes, and crisis phenomena create uncertainty and lack of stability to entrepreneurship that results in the increase in risk of international business processes. Therefore, assessing the marketing performance of a domestic enterprise under the instability is of particular interest. This requires for quantitative and qualitative system-based and situational reasoning of its marketing development plan. The main objective of the paper is to determine the methodological approaches to assessing both the quantitative and qualitative results of an enterprise’s marketing performance. It is determined that in the current context of the national economic system, the operation of business must include the actions directed to mutually agreed economic, image-building, informational, environmental, and social goals. In this regard, the concept of marketing strategy of an enterprise’s functioning and development in a volatile environment based on the system-based and situational approach is developed, and the assessment tools to evaluate marketing strategy performance are proposed (marketing performance evaluation model based on sales revenue index; forecasting the amount of profit from participation in international business processes; plan of actions in cases of forecasting the profit from participation in international business processes taking into account the effectiveness of marketing strategies realization; PSR-FM method that allows to integrate evaluation results of customers’ perceptual and transactional loyalty). The approaches to assessing the effectiveness of the enterprise’s marketing strategy development allow to analyze both the marketing performance of an enterprise at large and the specific marketing initiative regardless of area of economic activity.
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Amelnytska, Olena, Olena Mizina, and Maryia Amelnytska. "IMPROVEMENT OF MARKETING STRATEGIC MANAGEMENT AT THE INDUSTRIAL ENTERPRISE." Economical 1, no. 1(22) (2020): 5–17. http://dx.doi.org/10.31474/1680-0044-2020-1(22)-5-17.

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Purpose. Development of theoretical foundations and development of methodological recommendations for the formation and improvement of marketing management strategies in industrial enterprises, taking into account the specifics of their industry affiliation. Method. The study of the essence and components of strategic marketing management is based on the methods of systems analysis and synthesis. The analysis of the stages of formation of strategic marketing management at an industrial enterprise is carried out on the basis of structural and logical methods. Results. The approaches of different scientific schools to the formation of concepts of strategic management of marketing activities are analyzed. It is found out that strategic management of marketing activity uses methods of development of the general strategy which is a basis of certain functional strategies (marketing, production, financial, personnel, innovative), and mechanisms of their realization for the purpose of achievement of conformity of mission, the purposes and internal potential of the enterprise. external environment. The directions of formation of marketing management strategy at the coal mining enterprise on the basis of the carried-out researches are substantiated: definition of mission, the purposes and tasks of marketing at all levels of marketing management; substantiation of the strategy of partnership interaction. The stages of formation of marketing management strategy at the coal mining enterprise are offered. On the basis of the collected quantitative and qualitative data, with the use of the information received at filling in of the questionnaire and the analytical information the SWOT-analysis of marketing activity of mine is carried out. Based on the generalization of the analysis, it is appropriate to propose a general sequence of interaction strategy using the allocation of the integrator as a sequence of stages of strategy planning in the supply and marketing channels based on marketing partnerships. Scientific novelty. The stages of formation of marketing management strategy at an industrial enterprise are substantiated taking into account the specifics of its branch affiliation and strategy of interaction on the basis of allocation of the integrator enterprise and formation of marketing of partnership relations. Practical significance. The obtained results of the research determine the general directions of improvement of marketing strategic management at the industrial enterprise by definition of strategy formation stages of marketing and marketing of partner relations
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Gogol, Inna. "MAIN FACTORS OF FORMATION AND METHODS OF IMPLEMENTATION OF MARKETING STRATEGY OF AGRICULTURAL ENTERPRISES." Economic discourse, no. 4 (December 30, 2020): 27–33. http://dx.doi.org/10.36742/2410-0919-2020-4-3.

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Introduction. The marketing strategy of the enterprise is outlined as a way to achieve the goals and a scientific way to manage the actions of economic entities in order to achieve the goal. For a successful solution the problems of development of any agricultural enterprise it is needed to develop marketing strategies based on increasing the efficiency of their activities and improving it in the future. The method of marketing strategy formation differs from each other, because enterprises are different in size and capabilities. It is necessary to choose different development strategies for each type of economic entity depending on the type of production and the specifics of agricultural production, and only after conducting an in-depth analysis and verifying all mechanisms for implementing this strategy will we be able to achieve positive results in the future. Methods. The following main methods of the research are used during the research and performance of the tasks: generalization (for the formation of theoretical definitions and conclusions); monographic (to study the peculiarities of the marketing strategy formation of enterprises); comparison (to assess the state of marketing activities of enterprises); expert assessments (to determine the main directions of marketing strategy development) and others. Results. The essence and expediency of use marketing strategies are considered, and developed an algorithm for their formation for increase the competitiveness of agricultural enterprises on the basis on joint and collaborative interaction of all structural units of enterprise. An idea of the basic alternative strategies is formed and the main ways of their formation and implementation are determined. Discussion. Prospects for further research will focus on conducting an analysis of the activity of agricultural enterprises, which focus on marketing based on the algorithm of marketing strategies, maintaining a balance between short-term effect and long-term profitability and efficiency. Keywords: marketing, strategy, enterprises, formation, factors, methods.
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Dissertations / Theses on the topic "Marketing strategy of the enterprise"

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Mitchell, Alexander I. "Marketing Strategy in Social Enterprises: An Exploratory Study." Thèse, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/20101.

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Due to increasing emergence of social needs and problems throughout the world, accompanied by reduced government ability to provide the funding necessary to effectively combat these problems, it is expected that social enterprises will grow in number and importance. Because of this growing importance and the lack of research concerning marketing practices in such organizations, the purpose of this thesis is to develop a deeper understanding of both marketing in social enterprises and the context in social enterprises that has the potential to affect the marketing strategies employed in such organizations. Based upon this enhanced understanding, I develop and propose a model of marketing strategy in social enterprises. To develop this enhanced understanding and model, I conducted empirical qualitative research consisting of a comparative study of fifteen cases of social enterprises. Results show that four major dualities represent the critical context of social enterprises that influence the marketing strategies employed. Marketing is viewed as important by these enterprises and the strategies employed are quite well developed in the areas of market research, product quality, branding, and promotion.
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Chan, Kit Weng. "Adaptive product strategy of China marketing for Macau clothing enterprise." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636689.

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Kitchenko, O. N. "Choice of marketing strategy of price determination." Thesis, Національний технічний університет "Харківський політехнічний інститут", 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/47019.

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Demuthová, Denisa. "Analýza komunikačního mixu společnosti Enterprise." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360507.

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This Masters Thesis deals with an analysis of promotion mix of the company Enterprise. The objective of this thesis is to introduce company Enterprise Holdings along with its marketing and communication strategies. Furthermore, it includes a survey that was conducted in order to discover respondents awareness of Enterprise Rent A Car marketing activities and additional products. The recommendations are introduced on the basis of the surveys results. Moreover, in the theoretical part there are explained the basic marketing terms, e.g., integrated marketing communication, marketing mix, SWOT analysis and communication strategies. These strategies are crucial for understanding the thesis practical part. The marketing research and the methods of information collection are explained in the last chapter of the thesis theoretical part. The practical part is divided into three main chapters. The company Enterprise Holdings is introduced in the first chapter including its brands. There were conducted two analyses in the first chapter: a competitive analysis and SWOT analysis. The second and also the most elaborated part is focused on the marketing and communication strategies of the company. Additionally, the objectives of the entire company are described there as well as the goal achievement. The conclusion does not include only the survey evaluation but also the authors recommendations. These recommendations target at companys weak points and try to increase awareness of the company among European citizens.
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Ljunggren, Rebecca, and Elisabet Olin. "The Paradox of Duality and Marketing Strategy : A Study of Swedish Social Enterprises." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21326.

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Background: Social entrepreneurship is a phenomenon gaining increased attention from academia and business society. Social enterprises have a duality of social change and business logic, which aims to reach a social mission while offering a commodity. For the commodity to benefit the social mission, multiple targets groups are needed. This deserves a well-planned marketing strategy, however social entrepreneurs have scarce resources to conduct marketing in the best possible way. For these reasons, there is a need for further investigating on social entrepreneurship and marketing.  Purpose: This thesis aims to investigate how the duality in social enterprises coexists in marketing strategies. Additionally, we will address how and why social enterprises prioritize the duality in marketing strategies, and what consequences it carries.  Method: A qualitative research approach has been chosen, consisting of a multiple case study of four Swedish social enterprises. Data was collected through in-depth interviews and an observation, and analyzed through a cross-case comparison.  Conclusion: It can be concluded that duality coexist and is obvious in a social enterprise setting. A social enterprise’s marketing strategy has to balance the duality, since business logic is essential to achieve social change. Values reflect how the duality is prioritized in marketing strategies. Marketing the duality is done with different purposes; awareness creation and promotion. If marketing is done with transparency and clearness, a social enterprise can be financially stable and enhance their social good, which can positively affect all stakeholders.
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Bechtle, Scott Edward. "Crimson Eagle Global Enterprise." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2340.

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This project for Crimson Eagle Global Enterprise is the initial step in developing a strategic business plan. The traditional business plan contains many sections (business description, marketing, competition, operating procedures, personnel, business insurance, and finacial data). Using a different style, this project simply highlights those sections, rather than going into detail.
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Thoumrungroje, Amonrat. "The effects of globalization on marketing strategy and performance." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Dissertations/Spring2004/a%5Fthoumrungroje%5F042804.pdf.

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Kamený, Štěpán. "Návrh vnitropodnikové strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73641.

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The main aim of this graduation thesis is a proposal of future marketing strategy for a particular micro-enterprise based on its strategic analysis. Micro-enterprise is specialty retailer in field of cell phones and accessories. In theoretical part (two chapters) are firstly defined small and middle entrepreneurs and specified their importance. The second chapter describes strategic marketing, marketing mix and useful methods for marketing analysis. Introduction to practical part is third chapter describing history of mobile communication, current cell phone market and incoming progress. The fourth chapter introduces the analyzed company. In chapters five and six is conducted situational analysis and an overview of the current marketing mix. The seventh chapter is based on results of the previous chapters. It contains suggestions and recommendations for marketing mix strategy of the company.
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Lin, Eric. "Marketing Practices of Chinese Township Enterprises : MBA-thesis in marketing." Thesis, Gävle : University of Gävle. Department of Business Administration and Economics, 2008. http://www.diva-portal.org/smash/get/diva2:126476/FULLTEXT01.

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Вода, Г. "Маркетингова стратегія підприємства." Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/64573.

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Стратегічний маркетинг – це перш за все вид маркетингу, який спрямований на аналіз стратегічних ринкових позицій підприємства та процес планування і втілення маркетингових заходів, які допоможуть підприємству вийти на новий рівень.
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Books on the topic "Marketing strategy of the enterprise"

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Marketing strategy in international business. London: McGraw-Hill, 1989.

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Kindervatter, Suzanne. Marketing strategy: Training activities for entrepreneurs. Washington, D.C: OEF International, 1986.

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Grigoryan, Ekaterina, Elena Sokolova, and Galiya Pikanina. Marketing in public catering. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1025220.

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The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation of the acquired knowledge and the independent development of marketing management skills in public catering enterprises. Meets the requirements of the federal state educational standards of higher education of the latest generation and the current bachelor's degree program in the areas of training 19.03.04 "Product technology and catering", 38.03.02 " Management "(profile"Marketing"). It can be useful and interesting for students, undergraduates, postgraduates, as well as teachers of marketing disciplines and practitioners.
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Tuten, Tracy L. The Strategic Enterprise. Santa Barbara, Calif: Praeger, 2010.

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Magai, George. Business development and marketing strategy for natural resource based enterprises. Blantyre, Malawi: Community Partnerships for Sustainable Resource Management in Malawi, 2002.

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Grigoryan, Ekaterina. Marketing communications. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions. Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directions 38.03.02 "Management" (profile "Management", "Marketing"), 38.03.05 "Business-Informatics", 38.03.06 "trading business" (specialization "Commerce"), etc. For anyone interested in the issues of marketing communications: teachers, graduate students, researchers and practitioners.
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Global sourcing strategy: R&D, manufacturing, and marketing interfaces. New York: Quorum Books, 1992.

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Yip, George S. Do American businesses use global strategy? Cambridge, Mass: Marketing Science Institute, 1991.

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Prince Edward Island. Interdepartmental Study Committee on Cultural Industries. Towards a strategy for cultural enterprise development in Prince Edward Island: Report of the Interdepartmental Study Committee on Cultural Industries. [P.E.I: s.n., 1985.

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Adhikary, Deepak. Market development in practice: Sector development & business services strategy : experience of SEDF, Bangladesh. Dhaka: South Asia Enterprise Development Facility, 2006.

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Book chapters on the topic "Marketing strategy of the enterprise"

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Toymentseva, I. A., O. N. Denisova, and V. D. Chichkina. "The Rational Enterprise Strategy Development: Marketing Aspect." In Engineering Economics: Decisions and Solutions from Eurasian Perspective, 54–65. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-53277-2_7.

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Li, Yangyang, and Ting Wang. "Study on Enterprise Microblog Marketing SWOT Analysis and Marketing Strategy." In Proceedings of the 2012 International Conference on Cybernetics and Informatics, 897–904. New York, NY: Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4614-3872-4_116.

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Han, Shengzong, Chenglong Li, Peng Li, Mei Zhao, and Na Liu. "Enterprise Marketing Strategy Based on Data Mining Technology." In Cyber Security Intelligence and Analytics, 353–58. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-97874-7_45.

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Mitchell, Alex, Judith J. Madill, and Samia Chreim. "Marketing Strategy In Social Enterprise Organizations in Canada: A Structured Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 61–64. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_29.

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Nawrocki, Tomasz L., and Danuta Szwajca. "Assessing Reputation of an Enterprise as a Socially Responsible Organization." In Strategic Innovative Marketing, 143–50. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16099-9_19.

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Horváth, László. "Marketing and Innovation Strategy in a Major Hungarian Enterprise — Taurus." In Macroeconomic Management and the Enterprise in East and West, 279–93. London: Palgrave Macmillan UK, 1988. http://dx.doi.org/10.1007/978-1-349-08375-6_16.

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Gudas, Saulius. "Information Systems Engineering and Knowledge-Based Enterprise Modelling: Towards Foundations of Theory." In Strategic Innovative Marketing, 481–97. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_59.

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Rodionova, Elena V., Yuri D. Myakishev, and Alexey A. Zverev. "Practical Aspects of Forming an Enterprise Marketing Strategy for Improving Competitiveness." In Lecture Notes in Networks and Systems, 447–53. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-80485-5_52.

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Qiu, Jingjing. "An Enterprise Marketing Channel Optimization Strategy in the Context of “Internet + ”." In The 2021 International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy, 314–21. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-89508-2_40.

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Canel, Cem, David Bejou, and Basheer M. Khumawala. "International Facility Locations: A Competitive Marketing Strategy for Multinational Enterprises." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 612–16. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_130.

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Conference papers on the topic "Marketing strategy of the enterprise"

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Luo, ZHe, and Lei Li. "Sports Marketing Strategy Research of China Enterprise." In 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/essaeme-16.2016.60.

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Xuyang, Qin. "E-Business in Enterprise Marketing Strategy Analysis." In EBIMCS 2020: 2020 3rd International Conference on E-Business, Information Management and Computer Science. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3453187.3453323.

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Solov’eva, S. V. "THE THEORETICAL ASPECTS OF THE DEVELOPMENT AND IMPLEMENTATION OF THE COMPANY'S PRODUCT STRATEGY." In New forms of production and entrepreneurship in the coordinates of neo-industrial development of the economy. PD of KSUEL, 2020. http://dx.doi.org/10.38161/978-5-7823-0731-8-2020-164-168.

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The article discusses the theoretical aspects of the formation of the enterprise’s product strategy. Formed tasks to be solved using the product strategy. An example of classification of product strategies is given. The necessity of orientation of the product policy of the enterprise to the market segment, positioning for the successful operation of the enterprise is shown. The significant role of product strategy in making marketing decisions by enterprise management.
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Ektoros, Elena, Andreas Gregoriades, and Michael Georgiades. "Online Consumers’ Opinions Analysis for Marketing Strategy Evaluation." In 21st International Conference on Enterprise Information Systems. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0007838802660273.

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Sarıçiçek, Burak, and Erdoğan Taşkın. "Marketing Management Effectiveness and Measurement of Implementation." In International Conference on Eurasian Economies. Eurasian Economists Association, 2017. http://dx.doi.org/10.36880/c08.01837.

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Marketing audit is a tool inciting the development and the evaluation of marketing efforts of an enterprise. In addition to this, marketing audit is also an effort to evaluate the potential, the resources and the goals of an enterprise against the effectiveness and efficiency of its marketing principles and strategies. In this research, the effectiveness levels of different enterprises will be investigated and measured with the help of the scoring system used in determining the effectiveness of the marketing management, the strategic orientation, the marketing management structure, the market and the marketing knowledge, the customer value creation capacity and the efficiency in implementation of marketing policies of an enterprise, using Philip Kotler's Strategic Auditing Approach. The effectiveness of marketing management will be analyzed and commented from the point of view of practicing marketing managers in the area.
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Wang, Yihan. "Analysis on the Marketing Strategy of Hermes." In 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210601.045.

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"Research on Enterprise Marketing Strategy based on Consumer Behavior." In 2018 International Conference on Economics, Finance, Business, and Development. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icefbd.18.018.

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Delu, Wang. "Enterprise Network Marketing Strategy Based on SNS Social Network." In 2019 12th International Conference on Intelligent Computation Technology and Automation (ICICTA). IEEE, 2019. http://dx.doi.org/10.1109/icicta49267.2019.00069.

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Liu, Jialong. "Research on Nintendo’s Marketing Strategy During the Epidemic." In 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210601.027.

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"Research on Marketing Strategy Innovation of Enterprise in Mobile Internet." In 2018 4th International Conference on Social Sciences, Modern Management and Economics. Clausius Scientific Press, 2018. http://dx.doi.org/10.23977/ssmme.2018.62211.

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Reports on the topic "Marketing strategy of the enterprise"

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Scott, Paul W. Marketing Strategy for Merchant Shipbuilders. Fort Belvoir, VA: Defense Technical Information Center, January 1995. http://dx.doi.org/10.21236/ada446052.

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Bird, L. A., and E. S. Brown. Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), April 2006. http://dx.doi.org/10.2172/882040.

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Nagel, Roger N. 21ST Century Manufacturing Enterprise Strategy Report. Fort Belvoir, VA: Defense Technical Information Center, January 1992. http://dx.doi.org/10.21236/ada257032.

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Achmetyanova, E. A., I. I. Eremina, and D. M. Lyisanov. Marketing analysis of the enterprise by means of 1C:Enterprises. OFERNIO, October 2021. http://dx.doi.org/10.12731/ofernio.2021.24900.

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Smith, Wayne J. Sustaining Our Space Enterprise: Strategy and People. Fort Belvoir, VA: Defense Technical Information Center, March 2009. http://dx.doi.org/10.21236/ada499165.

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Nell, James G. A standardization strategy that matches enterprise operation. Gaithersburg, MD: National Institute of Standards and Technology, 1997. http://dx.doi.org/10.6028/nist.ir.6049.

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Kang, Myong H., and Judith N. Froscher. A Strategy of Security Services for Enterprise Applications. Fort Belvoir, VA: Defense Technical Information Center, August 2000. http://dx.doi.org/10.21236/ada383467.

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Aldrich, Susan. IBM’s Enterprise Content Management Strategy: Bigger than ERP? Boston, MA: Patricia Seybold Group, November 2009. http://dx.doi.org/10.1571/vs11-25-09cc.

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Kraynova, O. S., and T. V. Palenova. Contracting technique for checking the quality of service in enterprise marketing logistics. Ljournal, 2017. http://dx.doi.org/10.18411/kray-2017-artc-00044.

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Grimes, John G. Strategy for a Net-Centric, Service Oriented DoD Enterprise. Fort Belvoir, VA: Defense Technical Information Center, May 2007. http://dx.doi.org/10.21236/ada481511.

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