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Books on the topic 'Marketing strategy of the enterprise'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 May 2022

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1

Marketing strategy in international business. London: McGraw-Hill, 1989.

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2

Kindervatter, Suzanne. Marketing strategy: Training activities for entrepreneurs. Washington, D.C: OEF International, 1986.

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3

Grigoryan, Ekaterina, Elena Sokolova, and Galiya Pikanina. Marketing in public catering. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1025220.

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The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation of the acquired knowledge and the independent development of marketing management skills in public catering enterprises. Meets the requirements of the federal state educational standards of higher education of the latest generation and the current bachelor's degree program in the areas of training 19.03.04 "Product technology and catering", 38.03.02 " Management "(profile"Marketing"). It can be useful and interesting for students, undergraduates, postgraduates, as well as teachers of marketing disciplines and practitioners.

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4

Tuten, Tracy L. The Strategic Enterprise. Santa Barbara, Calif: Praeger, 2010.

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5

Magai, George. Business development and marketing strategy for natural resource based enterprises. Blantyre, Malawi: Community Partnerships for Sustainable Resource Management in Malawi, 2002.

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6

Grigoryan, Ekaterina. Marketing communications. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions. Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directions 38.03.02 "Management" (profile "Management", "Marketing"), 38.03.05 "Business-Informatics", 38.03.06 "trading business" (specialization "Commerce"), etc. For anyone interested in the issues of marketing communications: teachers, graduate students, researchers and practitioners.

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7

Global sourcing strategy: R&D, manufacturing, and marketing interfaces. New York: Quorum Books, 1992.

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8

Yip, George S. Do American businesses use global strategy? Cambridge, Mass: Marketing Science Institute, 1991.

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9

Prince Edward Island. Interdepartmental Study Committee on Cultural Industries. Towards a strategy for cultural enterprise development in Prince Edward Island: Report of the Interdepartmental Study Committee on Cultural Industries. [P.E.I: s.n., 1985.

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10

Adhikary, Deepak. Market development in practice: Sector development & business services strategy : experience of SEDF, Bangladesh. Dhaka: South Asia Enterprise Development Facility, 2006.

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11

Stasch, Stanley F. Creating a successful marketing strategy for your small new business. Santa Barbara, Calif: Praeger, 2010.

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12

Yip, George S. Do American businesses use global strategy?: Working paper. Cambridge, Mass: Marketing Science Institute, 1991.

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13

J, Gardner David. Mass Customization: An Enterprise-Wide Business Strategy : How Build to Order, Assemble to Order, Configure to Order, Make to Order, and Engineer to Order Manufacturers Increase Profits and Better Satisfy Customers. Cupertino, CA: Happy About, 2009.

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14

Conversations with women who export: Inspiration, motivation, and strategy. Washington, D.C: All American Small Business Exporters Association, 2000.

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15

Palepu, Krishna G. Winning in emerging markets: A road map for strategy and execution. Boston, Mass: Harvard Business Press, 2010.

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16

Tarun, Khanna, ed. Winning in emerging markets: A road map for strategy and execution. Boston, Mass: Harvard Business Press, 2010.

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17

Zuo, Xuh. "Dancing with the wolves": Haier Group Enterprise's globalised marketing and branding strategy formulation and implementation : an assessment. Oxford: Oxford Brookes University, 2003.

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18

Nyberg, Göran. Training needs and capacity analysis: A tool for strategy formulation : methodological guidelines. Geneva: ITC, 1997.

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19

Chartered Institute of Management Accountants. Enterprise strategy. 3rd ed. London: BPP Learning Media Ltd., 2011.

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20

Haig, Matt. How come you don't have an e-strategy?: The essential guide to online business. London: Kogan Page, 2002.

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21

Chartered Institute of Management Accountants, ed. E3--enterprise strategy. Oxford: CIMA Pub., 2009.

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22

D, Hartline Michael, ed. Marketing strategy. 5th ed. Australia: South-Western Cengage Learning, 2011.

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23

D, Hartline Michael, ed. Marketing strategy. 4th ed. Mason, OH: Thomson South-Western, 2008.

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24

D, Hartline Michael, and Lucas George, eds. Marketing strategy. 2nd ed. Fort Worth: Harcourt College Publishers, 2002.

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25

Marketing strategy. Oxford: Butterworth-Heinemann, 1992.

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26

Palmatier, Robert W., and Shrihari Sridhar. Marketing Strategy. London: Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-52624-3.

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27

Marketing, Chartered Institute of, ed. Marketing strategy. 2nd ed. Oxford: Butterworth-Heinemann, 1998.

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28

Cadogan, John. Marketing Strategy. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2009. http://dx.doi.org/10.4135/9781446262443.

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29

Ferrell, O. C. Marketing strategy. Fort Worth, TX: Dryden Press, 1999.

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30

Spiegelberg, Domenik. Enterprise Marketing Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-00532-0.

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31

R, Cateora Philip, ed. Strategic international marketing. Homewood, Ill: Dow Jones-Irwin, 1985.

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32

S, Carter, ed. Global marketing management. New York: Oxford University Press, 2005.

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33

Mah, Yun-zhong. International Enterprise & International Marketing. Minneapolis: Yun-zhong Mah [c/o Joyce Vincent, 38 Seventh Ave. N.E.], 1987.

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34

Marketing: Principles & strategy. Chicago: Dryden Press, 1990.

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35

Competitive marketing strategy. Englewood Cliffs, NJ: Prentice Hall, 1992.

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36

Marketing planning & strategy. 3rd ed. Cincinnati, OH: South-Western Pub., 1990.

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37

Marketing planning & strategy. 4th ed. Cincinnati, Ohio: College Division, South-Western Pub. Co., 1993.

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38

Douglas, Susan P. Global marketing strategy. New York: McGraw-Hill, 1995.

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39

Marketing planning & strategy. 6th ed. Cincinnati, Ohio: South-Western College Pub., 2000.

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40

W, Palmatier Robert, and Ansary Adel I, eds. Marketing channel strategy. Boston: Pearson, 2015.

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41

Owusu-Bour, Yaw. Creative marketing strategy. Accra, Ghana: Advanced Management and Planning Institute, 1988.

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42

C, Jain Subhash. Marketing planning & strategy. 5th ed. Cincinnati, Ohio: South-Western Pub., 1997.

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43

Marketing Strategy (Fundraising). Directory of Social Change, 2003.

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44

1921-, Thorelli Hans Birger, and Cavusgil S. Tamer, eds. International marketing strategy. 3rd ed. Oxford: Pergamon Press, 1990.

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45

McDonald, Malcolm, Martin Christopher, and Simon Majaro. Strategy: A Guide to Marketing for Senior Executives (Gower Business Enterprise Series). 2nd ed. Wildwood House, 1989.

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46

International Marketing: Strategy Planning, Market Entry & Implementation. 3rd ed. Kogan Page, 2002.

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47

Ilan, Alon, ed. Chinese economic transition and international marketing strategy. Westport, Conn: Praeger, 2003.

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48

Aggarwal, Raj. Restructuring Japanese Business for Growth: Strategy, Finance, Management and Marketing Perspective. Springer, 2012.

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49

Raj, Aggarwal, ed. Restructuring Japanese business for growth: Strategy, finance, management and marketing perspective. Boston: Kluwer Academic, 1999.

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50

Landreth Grau, Stacy. Marketing for Nonprofit Organizations. 2nd ed. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190090807.001.0001.

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Marketing for Nonprofit Organizations: Insights and Innovations, Second Edition, is a comprehensive overview of the marketing process written specifically for nonprofit and social impact organizations. This book covers topics important to nonprofit professionals: branding; target audience selection; strategy; promotional tactics, including social media; and marketing evaluation. The “Insights” sections are based primarily on academic research that has been published and now translated into usable information for marketing professionals. The “Innovations” sections highlight organizations that are doing things in a different way and topics that are relatively new to the field. This second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact, and narratives in nonprofits. Readers will find an organized, easy-to-read overview of important considerations in marketing for new and established nonprofit organizations and foundations.

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