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1

Palmatier, Robert W., and Shrihari Sridhar. Marketing Strategy. London: Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-52624-3.

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Cadogan, John. Marketing Strategy. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2009. http://dx.doi.org/10.4135/9781446262443.

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3

D, Hartline Michael, ed. Marketing strategy. 5th ed. Australia: South-Western Cengage Learning, 2011.

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4

Ferrell, O. C. Marketing strategy. Fort Worth, TX: Dryden Press, 1999.

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5

1968-, Cadogan John W., ed. Marketing strategy. London: SAGE, 2009.

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6

D, Hartline Michael, and Lucas George, eds. Marketing strategy. 2nd ed. Fort Worth: Harcourt College Publishers, 2002.

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7

Marketing strategy. Oxford: Butterworth-Heinemann, 1992.

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8

Dale, Littler, and Wilson Dominic, eds. Marketing strategy. Oxford: Butterworth-Heinemann, 1995.

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9

1968-, Cadogan John W., ed. Marketing strategy. London: SAGE, 2009.

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10

Marketing, Chartered Institute of, ed. Marketing strategy. 2nd ed. Oxford: Butterworth-Heinemann, 1998.

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11

D, Hartline Michael, ed. Marketing strategy. 4th ed. Mason, OH: Thomson South-Western, 2008.

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12

A, Weitz Barton, and Wensley Robin 1944-, eds. Marketing strategy. Amsterdam: North-Holland, 1992.

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13

Strategic account strategy. Bronxville, New York: Wessex Inc., 2011.

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14

Competitive marketing strategy. Englewood Cliffs, NJ: Prentice Hall, 1992.

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15

Marketing: Principles & strategy. Chicago: Dryden Press, 1990.

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16

Keith, Lewis, and Chartered Institute of Marketing, eds. International marketing strategy. Oxford: Butterworth-Heinemann, 1995.

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17

Marketing, Chartered Institute of, ed. Marketing communications strategy. Oxford: Butterworth-Heinemann, 1995.

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18

Phillips, Chris. International marketing strategy. London: Routledge, 1995.

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19

Schlegelmilch, Bodo B. Global Marketing Strategy. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-90665-8.

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20

Rajagopal. Contemporary Marketing Strategy. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11911-9.

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21

Pegan, Giovanna, Donata Vianelli, and Patrizia de Luca. International Marketing Strategy. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-33588-5.

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22

Schlegelmilch, Bodo B. Global Marketing Strategy. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-26279-6.

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23

Owusu-Bour, Yaw. Creative marketing strategy. Accra, Ghana: Advanced Management and Planning Institute, 1988.

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24

Bradley, Frank. International marketing strategy. New York: Prentice Hall, 1991.

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25

International marketing strategy. 3rd ed. New York: Prentice Hall Europe, 1999.

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26

International marketing strategy. 2nd ed. Lomdon: Prentice Hall, 1995.

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27

W, Palmatier Robert, and Ansary Adel I, eds. Marketing channel strategy. Boston: Pearson, 2015.

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28

C, Jain Subhash. Marketing planning & strategy. 5th ed. Cincinnati, Ohio: South-Western College Publishing, 1997.

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29

Davies, Gary. Trade marketing strategy. London: Paul Chapman Publishing, 1993.

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30

International marketing strategy. 4th ed. Upper Saddle River, NJ: Financial Times, 2002.

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31

Marketing planning & strategy. 3rd ed. Cincinnati, OH: South-Western Pub., 1990.

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32

Marketing: Principles & strategy. 2nd ed. Forth Worth: Dryden Press, 1993.

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33

1921-, Thorelli Hans Birger, and Cavusgil S. Tamer, eds. International marketing strategy. 3rd ed. Oxford: Pergamon Press, 1990.

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34

Marketing Strategy. Cengage South-Western, 2021.

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35

Fifield, Paul. Marketing Strategy. Taylor & Francis Group, 2008.

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36

Fifield, Paul. Marketing Strategy. Routledge, 2012. http://dx.doi.org/10.4324/9780080511139.

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37

Fifield, Paul. Marketing Strategy. Routledge, 2008. http://dx.doi.org/10.4324/9780080560717.

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38

MARKETING STRATEGY. kn, 2018.

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39

Hartline, Michael, and O. C. Ferrell. Marketing Strategy. 4th ed. South-Western College Pub, 2007.

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40

Walker. Marketing Strategy. McGraw-Hill Australia, 2015.

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41

Jozsa, Laslo. Marketing Strategy. Akademiai Kiado, 2005.

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42

Walker, Orville C., Jean-Claude Larreche, and Harper W. Boyd. Marketing Strategy. 4th ed. McGraw Hill Higher Education, 2002.

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43

Lucas and Edmund Ferrell. Marketing Strategy. Thomson South-Western, 1994.

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44

Fifield, Paul. Marketing Strategy. Taylor & Francis Group, 2008.

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45

Walker, Orville C., John Mullins, and Jr Harper W. Boyd. Marketing Strategy. McGraw-Hill Education (ISE Editions), 2007.

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46

Marketing Strategy. Routledge, 2012.

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47

Marketing Strategy. Routledge, 2008.

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48

Fifield, Paul. Marketing Strategy. Taylor & Francis Group, 2008.

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49

Blythe, Jim. Marketing Strategy. McGraw-Hill Education, 2002.

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50

Marketing Strategy. Havard Business School Publishing, 2002.

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