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Journal articles on the topic 'Marketing strategy'

Author: Grafiati
Published: 4 June 2021
Last updated: 11 September 2023

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1

Varadarajan, Rajan. "Strategic marketing, marketing strategy and market strategy." AMS Review 5, no. 3-4 (November 27, 2015): 78–90. http://dx.doi.org/10.1007/s13162-015-0073-9.

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2

Shaw, Eric H. "Marketing strategy." Journal of Historical Research in Marketing 4, no. 1 (January 27, 2012): 30–55. http://dx.doi.org/10.1108/17557501211195055.

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3

Feldman, Laurence P., and Albert L. Page. "MARKETING STRATEGY." Journal of Business Strategy 5, no. 4 (February 1985): 79–85. http://dx.doi.org/10.1108/eb039090.

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Nakamura, Sena. "Competitive Marketing Strategy." Japan Marketing Journal 39, no. 1 (June 28, 2019): 97–105. http://dx.doi.org/10.7222/marketing.2019.028.

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5

Abdullah Saif, Nashwan Mohammed. "How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success." International Journal Of Innovation And Economic Development 1, no. 3 (2015): 7–15. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.13.2001.

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Pandurangarao, Dasari. "http://researchleap.com/how-does-marketing-strategy-influence-firm-performance-implementation-of-marketing-strategy-for-firm-success/." International Journal Of Innovation And Economic Development 1, no. 3 (2015): 16–22. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.13.2002.

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Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance. Our study contributes to the existing study of marketing strategy by supporting a relationship between marketing strategy factors and overall firm performance. Deduction from existing literature enabled a construction of a conceptual model that explains overall firm performance. Promotion, pricing, distribution, and product standardization and adaptation have an impact on sales, customer and financial performance of firms. The study suggests that the impact is mediated by marketing strategy implementation success. At the same time the impact of moderating factors of product homogeneity, stage of product life cycle and competitive intensity are present.
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7

Mogilko, M. D. "DIGITAL MARKETING STRATEGY." Business Strategies, no. 5 (January 1, 2016): 5. http://dx.doi.org/10.17747/2311-7184-2016-5-5.

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8

Tsurska, B. "MARKETING COMMUNICATION STRATEGY." Scientific papers OF DMYTRO MOTORNYI TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES) 40 (2019): 264–70. http://dx.doi.org/10.31388/2519-884x-2019-40-264-270.

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9

Aleshnikova, V. I., T. A. Beregovskaya, and E. V. Sumarokova. "Omnichannel marketing strategy." Vestnik Universiteta, no. 2 (April 7, 2019): 39–45. http://dx.doi.org/10.26425/1816-4277-2019-2-39-45.

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Scientific and practical problem, associated with the organization of longterm mutually beneficial relations between the seller and the buyer based on digital marketing has been examined. The concepts of the marketing channel as a single channel of sales, service, control, which uses diff ent formats, media tools; as well as omnichannel strategy based on the interests of the seller and the buyer have been сlarified. The results of a comparative analysis of multichannel and omnichannel strategies in marketing according to nine characteristics; author’s model “omnichannel marketing wheel” have been introduced in the article. The model reflects the specifics of the omnichannel marketing strategy. Seven main groups of elements, that provide the conditions for a «seamless» continuous mutually beneficial interaction between seller and customer, have been presented in this model.
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10

McTavish, Ronald. "Implementing Marketing Strategy." Management Decision 26, no. 5 (May 1, 1988): 9–12. http://dx.doi.org/10.1108/eb001510.

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11

Adomah-Afari, Augustine, and Theophilus Maloreh-Nyamekye. "Relationship marketing strategy." International Journal of Health Care Quality Assurance 31, no. 6 (July 9, 2018): 631–45. http://dx.doi.org/10.1108/ijhcqa-05-2017-0086.

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PurposeThe purpose of this paper is to explore how strategies are put in place to formulate policies regarding the introduction and implementation of relationship marketing (RM) in the health sector, and how RM strategies are designed as part of the curricula for the training of prospective health professionals in Ghana.Design/methodology/approachData were gathered using interviews and documentary review. A purposive sampling technique was used to recruit policy makers and health educationists in Accra for in-depth interviews. Qualitative interviews were analysed using framework analysis.FindingsThe findings revealed that, currently, there is no policy framework on RM in the health sector nor included in the curricula of health training institutions in the country.Research limitations/implicationsDue to limited time and funding constraints, the study could not include many policy makers, educationists, health providers, facilities and regions outside the Greater Accra region of Ghana. This means that the authors missed out on useful insights from other relevant policy makers/educationists who would have added to the knowledge that this study contributes. There were still some areas that this study could not cover, including the lack of an exploration of the perceptions of health providers and patients.Practical implicationsEvidence from the current research provides the basis for scaling up of a similar study to the whole country to address the perennial RM or quality of care/patient satisfaction issues persisting in health facilities in the country. The outcome of this large-scale study would help to confirm the findings of the current study on the adoption and incorporation of RM into both policy framework and curricula of health training institutions in Ghana. The findings would culminate in the preparation and utilisation of guidelines on RM for client-centred service delivery in the health sector of the country.Social implicationsThis paper argues that RM orientation could enable health professionals to improve upon their healthcare service performance and quality of care so as to enhance patient satisfaction.Originality/valueThe study recommends that RM should be adopted by health policy makers and designers of curricula for health training institutions.
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12

Lee, Yang‐Im, and Peter R. J. Trim. "Retail marketing strategy." Marketing Intelligence & Planning 24, no. 7 (December 2006): 730–45. http://dx.doi.org/10.1108/02634500610711888.

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13

Dodson, Don C., Michael Dotson, Thomas F. McIlwain, and Dave Young. "Implementing Marketing Strategy." Health Marketing Quarterly 11, no. 1-2 (February 25, 1994): 43–58. http://dx.doi.org/10.1300/j026v11n01_05.

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14

Cespedes, Frank V., and Nigel F. Piercy. "Implementing marketing strategy." Journal of Marketing Management 12, no. 1-3 (January 1996): 135–60. http://dx.doi.org/10.1080/0267257x.1996.9964405.

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15

Morgan, Robert E., and Shelby D. Hunt. "Determining marketing strategy." European Journal of Marketing 36, no. 4 (May 2002): 450–78. http://dx.doi.org/10.1108/03090560210417264.

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16

Dolan, Dennis J. "Industrial marketing strategy." Industrial Marketing Management 14, no. 3 (August 1985): 218–19. http://dx.doi.org/10.1016/0019-8501(85)90042-2.

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17

Hult, G. Tomas M., and David J. Ketchen. "Disruptive marketing strategy." AMS Review 7, no. 1-2 (June 2017): 20–25. http://dx.doi.org/10.1007/s13162-017-0097-4.

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18

Suchard, Hazel T. "Telecommunications marketing strategy." Telecommunications Policy 18, no. 7 (October 1994): 552–63. http://dx.doi.org/10.1016/0308-5961(94)90065-5.

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19

Morris, Michael H., Leyland F. Pitt, and Derek Bromfield. "Marketing as strategy." Futures 26, no. 4 (May 1994): 391–402. http://dx.doi.org/10.1016/0016-3287(94)90005-1.

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20

Shah, Syed Adil, Sarwar M. Azhar, and Niaz Ahmed Bhutto. "Halal marketing: a marketing strategy perspective." Journal of Islamic Marketing 11, no. 6 (November 18, 2019): 1641–55. http://dx.doi.org/10.1108/jima-11-2018-0211.

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Purpose The purpose of this paper is to conceptualize halal marketing from the marketing strategy perspective, particularly segmentation, targeting and positioning (STP). Design/methodology/approach A literature review is carried out for the study. Building on the STP framework, an attempt is made to conceptualize halal marketing from the marketing strategy perspective and provide its implications. Findings The findings suggest that halal marketing has emerged and is used as a segmentation strategy. Furthermore, halal marketing can be more effectively used as a positioning strategy. Research limitations/implications The paper presents the opportunity to use halal marketing by combining the Islamic principles for halal with the marketing positioning strategy. In this way, halal marketing can also be used to attract consumers from other religious segments. Originality/value The paper presents a marketing strategy perspective of segmentation and targeting. Furthermore, the paper proposes an approach for using halal as a positioning strategy.
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21

Mullin, R. "Creating a marketing strategy [marketing development]." Engineering Management 16, no. 6 (December 1, 2006): 40–41. http://dx.doi.org/10.1049/em:20060609.

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22

Ishii, Ryuta, and Akinori Ono. "Marketing Strategy by Traditional Craftsmen:." Japan Marketing Journal 41, no. 1 (June 30, 2021): 109–19. http://dx.doi.org/10.7222/marketing.2021.036.

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23

Bhaskar, Dr N. Lakshmi. "‘Relationship Marketing’ – A Lucrative Hospital Marketing Strategy." IOSR Journal of Business and Management 3, no. 6 (2012): 46–48. http://dx.doi.org/10.9790/487x-0364648.

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24

Ahmed, Gouher. "Sovereign Marketing: A New Strategy of Marketing." Theoretical Economics Letters 07, no. 05 (2017): 1492–504. http://dx.doi.org/10.4236/tel.2017.75100.

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25

Rizaldi, A., F. Margareta, K. Simehate, S. N Hikmah, C. N Albar, and A. A Rafdhi. "Digital Marketing as a Marketing Communication Strategy." International Journal of Research and Applied Technology 1, no. 1 (June 25, 2021): 61–69. http://dx.doi.org/10.34010/injuratech.v1i1.5639.

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Digital marketing is a strategy that is quite impactful to increase the number of consumers in the organic fertilizer business sector in an era like today. The purpose of this research is to analyze the marketing strategy of organic fertilizers and the increase in the number of consumers. The research method used was escriptive methods, namely data collection and questionnaires. Methods of data collection carried out by observation, interviews and literature study. The questionnaire was used in analyzing consumers who use organic fertilizers on chilies. The results of this research show that digital marketing as marketing communication is useful in increasing selling power and promotion. This study discusses the use of digital marketing in marketing communications and whether consumers prefer organic fertilizers or not.
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26

Paswan, Audhesh K., Charles Blankson, and Francisco Guzman. "Relationalism in marketing channels and marketing strategy." European Journal of Marketing 45, no. 3 (April 5, 2011): 311–33. http://dx.doi.org/10.1108/03090561111107212.

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27

Ishii, Ryuta, Hidetoshi Shiroishi, and Akinori Ono. "A Dual Sourcing Strategy:." Japan Marketing Journal 40, no. 2 (September 29, 2020): 83–93. http://dx.doi.org/10.7222/marketing.2020.051.

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28

Rizaldi, Arjuna, and H. Hidayat. "Digital Marketing Communication Strategy." Jurnal Entrepreneur dan Entrepreneurship 9, no. 2 (December 14, 2020): 57–66. http://dx.doi.org/10.37715/jee.v9i2.1340.

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The purpose of this research is to see how digital marketing strategies can affect the increase in sales and number of customers. The method used to support this research is descriptive qualitative method by collecting data through literature study in order to describe the elements that exist in a digital marketing strategy in depth. The results of this study show that the development of information technology is necessary for the community to support a variety of business activities both large and small. one of them is using digital marketing in the marketing system of a business unit to increase sales volume and the number of consumers that affect competitiveness in global competition. It is because technology will facilitate human work in meeting their needs related to the development of business units.
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29

Andreeva, K. V., and N. S. Ishmuhametov. "SOCIAL MEDIA MARKETING STRATEGY." Vector Economy, no. 12 (2020): 12. http://dx.doi.org/10.51691/2500-3666_2020_12_1.

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30

Romadhona, Prabadika Hadyan. "Marketing strategy for spotless." Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan 4, no. 10 (May 25, 2022): 4299–314. http://dx.doi.org/10.32670/fairvalue.v4i10.1644.

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Spotless is a pioneering brand in the shoe care and hygiene category. Spotless was founded in 2015 with a vision of being a one-stop solution for all shoe hygiene and care needs. In the last six months, Spotless has experienced a significant increase in sales from July to December 2021. Spotless has experienced a 6-fold increase in sales and a 10-fold increase in marketing costs. Spotless's current goal is to maximize marketing strategies on digital platforms to introduce its products to a broader market and improve its operations that are still adjusting to current sales conditions to make it grow and stabilize existing sales. This study aims to identify marketing strategies or activities that can be used to effectuate and optimize marketing costs. These marketing strategy activities can help to increase sales and reduce marketing costs that now account for up to half of sales. This study will use qualitative research methods to observe all of Spotless's marketing activities and plan marketing strategies. The primary data for this study came from interviews with employees, consumers, and management. Secondary data for this study comes from journals, books, and articles to gain information and understanding about the theory and internal and external conditions of Spotless. Data analysis techniques in this study used internal analysis and also external analysis. This study aims to analyse the internal and external conditions of Spotless, aiming at planning and developing business and marketing strategies and providing implementation of programs that Spotless will run.
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31

Saka, Lutfi. "COMPETITIVE STRATEGY IN MARKETING." Pressacademia 1, no. 1 (April 26, 2016): 11. http://dx.doi.org/10.17261/pressacademia.2016118135.

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32

Misra, N. D., and N. N. Saxena. "Technological and Marketing Strategy." SEDME (Small Enterprises Development, Management & Extension Journal): A worldwide window on MSME Studies 14, no. 1 (March 1987): 69–73. http://dx.doi.org/10.1177/0970846419870107.

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33

Agrawal, Chakradhari. "Marketing Strategy of SMEs." SEDME (Small Enterprises Development, Management & Extension Journal): A worldwide window on MSME Studies 25, no. 4 (December 1998): 9–20. http://dx.doi.org/10.1177/0970846419980402.

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34

Au-Yong-Oliveira, Manuel, and Maria José Sousa. "Sustainable Marketing and Strategy." Sustainability 14, no. 6 (March 20, 2022): 3642. http://dx.doi.org/10.3390/su14063642.

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The theme of this Special Issue (SI) is Sustainable Marketing and Strategy, as in the literature, we have seen growing evidence of how sustainability efforts are increasingly bringing significant benefits to enterprises [...]
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35

Lee, Sun Hee. "Customer-oriented Marketing Strategy." Journal of the Korean Medical Association 44, no. 11 (2001): 1241. http://dx.doi.org/10.5124/jkma.2001.44.11.1241.

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36

Konobeeva, O. E. "MARKETING STRATEGY OF BUSINESS." Education and Science without Limits: Fundamental and Applied Researches, no. 10 (November 25, 2019): 119–24. http://dx.doi.org/10.36683/2500-249x-2019-10-119-124.

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Working out and realization of marketing strategy requires certain conditions: clear idea about the purposes of production and sale in prospect, marketing activity strategy of the firm; knowledge of the market and its requirements; clear idea about the possibilities and resources (research, scientific and technical, industrial, marketing). The article is devoted to these problems.
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37

Easton, G. "Competition and Marketing Strategy." European Journal of Marketing 22, no. 2 (February 1988): 31–49. http://dx.doi.org/10.1108/eb027337.

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38

Ronkainen, Ilkka A., and Ivan Menezes. "Implementing global marketing strategy." International Marketing Review 13, no. 3 (June 1996): 56–63. http://dx.doi.org/10.1108/02651339610122991.

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39

Baker, M. J. "Globalisation and Marketing Strategy*." Journal of the Textile Institute 87, no. 3 (January 1996): 13–23. http://dx.doi.org/10.1080/00405009608659114.

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40

Genestre, Alain, Paul Herbig, and Alan T. Shao. "Japanese international marketing strategy." Marketing Intelligence & Planning 13, no. 11 (December 1, 1995): 36–46. http://dx.doi.org/10.1108/02634509510102183.

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In the last 30 years, Japan has come from a second‐rate status to the world′s economic giant, leading the world in electronics, automobiles, steel, shipbuilding and virtually anything else to which she has set her mind. The Japanese aim was and still is to be world‐class suppliers of the major high volume items in the largest international markets. This focus on middle‐ to lower‐end volume markets made increased efficiency essential. The mentality of jimae shugi – Japan should be virtually self‐sufficient in all important product areas – is as strong as ever. How did the Japanese become such superb marketers? What is their international marketing strategy? Examines the Japanese international marketing strategy from its evolution; and analyses its strengths and weaknesses in allowing Western corporations to be able to compete more effectively against it.
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41

Easton, G. "Competition and Marketing Strategy." European Journal of Marketing 22, no. 2 (1988): 31–69. http://dx.doi.org/10.1108/eum0000000005270.

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42

Beaupre, Beverley A. "An Administrative Marketing Strategy." JONA: The Journal of Nursing Administration 18, no. 11 (November 1988): 37. http://dx.doi.org/10.1097/00005110-198811010-00006.

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43

Nielsen, Richard P. "Cooperative strategy in marketing." Business Horizons 30, no. 4 (July 1987): 61–68. http://dx.doi.org/10.1016/0007-6813(87)90067-x.

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44

Kennedy, Ann-Marie, Joya A. Kemper, and Andrew Grant Parsons. "Upstream social marketing strategy." Journal of Social Marketing 8, no. 3 (July 9, 2018): 258–79. http://dx.doi.org/10.1108/jsocm-03-2017-0016.

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Purpose This paper aims to provide guidelines for upstream social marketing strategy on to whom, how and when social marketers can undertake upstream social marketing. Design/methodology/approach This article is a conceptual piece using academic literature to justify and conceptualise an approach to communicating with and influencing upstream actors. Findings Specifically, it looks at the characteristics of policymakers targeted, then targeting methods, with a special focus on the use of media advocacy. Finally, a process of government decision-making is presented to explain message timing and content. Practical implications Specific criteria to judge time of decision-making and implementation guidelines are provided for social marketers. Originality/value In the case of complex social problems, such as obesity and environmental degradation, structural change is needed to provide people with the ability to change (Andreasen, 2006). Strategic social marketing has identified upstream social marketing as a method to influence structural change through policymakers (French and Gordon, 2015); however, literature in the area tends to be descriptive and there are no clear guidelines to its implementation (Dibb, 2014). This article seeks to provide those guidelines.
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45

Beaupre, Beverely A. "An Administration Marketing Strategy." JONA: The Journal of Nursing Administration 19, no. 11 (November 1989): 37. http://dx.doi.org/10.1097/00005110-198911010-00006.

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46

Hanssens, D. M. "Information-driven marketing strategy." Journal of Medical Marketing 2, no. 3 (May 1, 2002): 219–24. http://dx.doi.org/10.1057/palgrave.jmm.5040079.

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47

Palmatier, Robert W. "Advancing marketing strategy research." Journal of the Academy of Marketing Science 46, no. 6 (October 4, 2018): 983–86. http://dx.doi.org/10.1007/s11747-018-0595-4.

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48

Morgan, Neil A., Kimberly A. Whitler, Hui Feng, and Simos Chari. "Research in marketing strategy." Journal of the Academy of Marketing Science 47, no. 1 (August 18, 2018): 4–29. http://dx.doi.org/10.1007/s11747-018-0598-1.

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49

Irwan Suriadi and Didy Ika Supryadi. "Marketing Strategy Pariwisata Melalui Marketing Mix Strategy Dan Pengembangan Pariwisata di Kabupaten Lombok Utara (KLU)." Journal of Economics and Business 3, no. 2 (September 29, 2017): 136–53. http://dx.doi.org/10.29303/ekonobis.v3i2.12.

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Penelitian ini berjudul “Marketing Strategy Pariwisata Melalui Marketing Mix Strategy dan pengembangan Pariwisata di Kabupaten Lombok Utara (KLU)”. Rumusan masalah dalam penelitian ini adalah (a) Bagaimana strategi bauran pemasaran pariwisata di Kabupaten Lombok Utara (KLU) (b) Faktor-faktor apa saja yang menjadi kekuatan,kelemahan,ancaman dan peluang pengembangan pariwisata di Kabupaten Lombok Utara (KLU), (c)Bagaimana pengembangan pariwisata di Kabupaten Lombok Utara (KLU),Tujuan penelitian ini adalah (a) Untuk Menganalisis bagaimana strategi bauran pemasaran pariwisata di kabupaten Lombok utara.(b)Faktor-faktor apa saja yang menjadi kekuatan,kelemahan,ancaman dan peluang pengembangan pariwisata di kabupaten Lombok Utara (c) Untuk merumuskan strategi pengembangan pariwisata di Kabupaten Lombok Utara. Jenis penelitian ini adalah penelitian kualitatif yang mencoba mencari gambaran dan strategi pemasarn pariwisata yang sesuai di kabupaten Lombok utara (KLU). Metode Analisis yang digunakan dalam penelitian ini adalah Analisis Deskriptif dan SWOT Analisys. Hasil penelitian menunjukkan bahwa Faktor strategi internal (kekuatan) yang memiliki kekuatan utama adalah Keunikan di tempat wisata, Faktor strategi internal (Kelemahan) yang memiliki kelemahan yang utama adalah Faktor Palayanan kepada wisatawan di kawasan wisata, Peluang utama pariwisata KLU adalah Letak daerah wisata yang strategis, Faktor strategi Eksternal (Ancaman) yang memiliki ancaman utama adalah Persaingan pariwisata yang semakin ketat, Strategi pengembangan pariwisata di KLU adalah Dinas pariwisata kabupaten Lombok utara (KLU) harus sering mengadakan iven-iven pariwisata di kabupaten Lombok utara (KLU) dan mengikuti ivent promosi di dalam dan diluar negeri.
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50

Hanssens, Dominique M., Roland T. Rust, and Rajendra K. Srivastava. "Marketing Strategy and Wall Street: Nailing down Marketing's Impact." Journal of Marketing 73, no. 6 (November 2009): 115–18. http://dx.doi.org/10.1509/jmkg.73.6.115.

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