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Journal articles on the topic 'Marketing strategy'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Varadarajan, Rajan. "Strategic marketing, marketing strategy and market strategy." AMS Review 5, no. 3-4 (2015): 78–90. http://dx.doi.org/10.1007/s13162-015-0073-9.

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2

Shaw, Eric H. "Marketing strategy." Journal of Historical Research in Marketing 4, no. 1 (2012): 30–55. http://dx.doi.org/10.1108/17557501211195055.

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3

Feldman, Laurence P., and Albert L. Page. "MARKETING STRATEGY." Journal of Business Strategy 5, no. 4 (1985): 79–85. http://dx.doi.org/10.1108/eb039090.

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4

Nakamura, Sena. "Competitive Marketing Strategy." Japan Marketing Journal 39, no. 1 (2019): 97–105. http://dx.doi.org/10.7222/marketing.2019.028.

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5

Abdullah Saif, Nashwan Mohammed. "How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success." International Journal Of Innovation And Economic Development 1, no. 3 (2015): 7–15. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.13.2001.

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6

Li, Xiaofei. "Analysis of Nike's Advertising Marketing Strategy." Advances in Economics, Management and Political Sciences 27, no. 1 (2023): 163–68. http://dx.doi.org/10.54254/2754-1169/27/20231247.

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In the age of marketing's predominance, individuals should learn the fundamentals of corporate marketing and the vital components of effective marketing. The paper through a literature review approach, utilizes Nike's 2012 marketing advertisement as an example to discuss the fundamental marketing approaches and techniques incorporated in it. This study's significance is in analyzing and comprehending how to conduct good corporate marketing and how to design marketing strategies to reach sales objectives. Business marketing strategies enable organizations to outperform their competitors, and ma

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7

Shah, Syed Adil, Sarwar M. Azhar, and Niaz Ahmed Bhutto. "Halal marketing: a marketing strategy perspective." Journal of Islamic Marketing 11, no. 6 (2019): 1641–55. http://dx.doi.org/10.1108/jima-11-2018-0211.

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Purpose The purpose of this paper is to conceptualize halal marketing from the marketing strategy perspective, particularly segmentation, targeting and positioning (STP). Design/methodology/approach A literature review is carried out for the study. Building on the STP framework, an attempt is made to conceptualize halal marketing from the marketing strategy perspective and provide its implications. Findings The findings suggest that halal marketing has emerged and is used as a segmentation strategy. Furthermore, halal marketing can be more effectively used as a positioning strategy. Research l

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8

Mullin, R. "Creating a marketing strategy [marketing development]." Engineering Management 16, no. 6 (2006): 40–41. http://dx.doi.org/10.1049/em:20060609.

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9

Mogilko, M. D. "DIGITAL MARKETING STRATEGY." Business Strategies, no. 5 (January 1, 2016): 5. http://dx.doi.org/10.17747/2311-7184-2016-5-5.

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10

Tsurska, B. "MARKETING COMMUNICATION STRATEGY." Scientific papers OF DMYTRO MOTORNYI TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES) 40 (2019): 264–70. http://dx.doi.org/10.31388/2519-884x-2019-40-264-270.

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11

Aleshnikova, V. I., T. A. Beregovskaya, and E. V. Sumarokova. "Omnichannel marketing strategy." Vestnik Universiteta, no. 2 (April 7, 2019): 39–45. http://dx.doi.org/10.26425/1816-4277-2019-2-39-45.

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Scientific and practical problem, associated with the organization of longterm mutually beneficial relations between the seller and the buyer based on digital marketing has been examined. The concepts of the marketing channel as a single channel of sales, service, control, which uses diff ent formats, media tools; as well as omnichannel strategy based on the interests of the seller and the buyer have been сlarified. The results of a comparative analysis of multichannel and omnichannel strategies in marketing according to nine characteristics; author’s model “omnichannel marketing wheel” have b

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12

McTavish, Ronald. "Implementing Marketing Strategy." Management Decision 26, no. 5 (1988): 9–12. http://dx.doi.org/10.1108/eb001510.

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13

Adomah-Afari, Augustine, and Theophilus Maloreh-Nyamekye. "Relationship marketing strategy." International Journal of Health Care Quality Assurance 31, no. 6 (2018): 631–45. http://dx.doi.org/10.1108/ijhcqa-05-2017-0086.

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PurposeThe purpose of this paper is to explore how strategies are put in place to formulate policies regarding the introduction and implementation of relationship marketing (RM) in the health sector, and how RM strategies are designed as part of the curricula for the training of prospective health professionals in Ghana.Design/methodology/approachData were gathered using interviews and documentary review. A purposive sampling technique was used to recruit policy makers and health educationists in Accra for in-depth interviews. Qualitative interviews were analysed using framework analysis.Findi

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14

Lee, Yang‐Im, and Peter R. J. Trim. "Retail marketing strategy." Marketing Intelligence & Planning 24, no. 7 (2006): 730–45. http://dx.doi.org/10.1108/02634500610711888.

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15

Dodson, Don C., Michael Dotson, Thomas F. McIlwain, and Dave Young. "Implementing Marketing Strategy." Health Marketing Quarterly 11, no. 1-2 (1994): 43–58. http://dx.doi.org/10.1300/j026v11n01_05.

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16

Cespedes, Frank V., and Nigel F. Piercy. "Implementing marketing strategy." Journal of Marketing Management 12, no. 1-3 (1996): 135–60. http://dx.doi.org/10.1080/0267257x.1996.9964405.

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17

Morgan, Robert E., and Shelby D. Hunt. "Determining marketing strategy." European Journal of Marketing 36, no. 4 (2002): 450–78. http://dx.doi.org/10.1108/03090560210417264.

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18

Dolan, Dennis J. "Industrial marketing strategy." Industrial Marketing Management 14, no. 3 (1985): 218–19. http://dx.doi.org/10.1016/0019-8501(85)90042-2.

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19

Hult, G. Tomas M., and David J. Ketchen. "Disruptive marketing strategy." AMS Review 7, no. 1-2 (2017): 20–25. http://dx.doi.org/10.1007/s13162-017-0097-4.

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20

Suchard, Hazel T. "Telecommunications marketing strategy." Telecommunications Policy 18, no. 7 (1994): 552–63. http://dx.doi.org/10.1016/0308-5961(94)90065-5.

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21

Morris, Michael H., Leyland F. Pitt, and Derek Bromfield. "Marketing as strategy." Futures 26, no. 4 (1994): 391–402. http://dx.doi.org/10.1016/0016-3287(94)90005-1.

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22

Pandurangarao, Dasari. "http://researchleap.com/how-does-marketing-strategy-influence-firm-performance-implementation-of-marketing-strategy-for-firm-success/." International Journal Of Innovation And Economic Development 1, no. 3 (2015): 16–22. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.13.2002.

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Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance. Our study contributes to the existing study of marketing strategy by supporting a relationship between marketing strategy factors and overall firm performance. Deduction from existing literature enabled a construction of a conceptual model that explains overall firm performance. Promotion, pricing, distribution, and product standardization and adaptation have an impact on sales, customer and financial performance of firms. The study suggests that the impact is mediated by marketing strategy

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23

Ishii, Ryuta, and Akinori Ono. "Marketing Strategy by Traditional Craftsmen:." Japan Marketing Journal 41, no. 1 (2021): 109–19. http://dx.doi.org/10.7222/marketing.2021.036.

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24

Nurjaman, Kadar. "Sustainable Marketing: Integrating Green Marketing Practices into Marketing Strategy." INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW 6, no. 2 (2024): 71–89. http://dx.doi.org/10.54783/influencejournal.v6i2.232.

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This study aims to explore the impact of Green Marketing practices on the financial performance of companies in Indonesia, focusing on variables such as Environmental Practices, Consumer Knowledge, and Company Commitment. The research method used involves quantitative analysis by collecting data through questionnaires distributed to managers and staff in the banking sector. The data obtained were then analyzed using descriptive and inferential statistical techniques, including validity, reliability, and direct effect hypothesis testing. The results of the study indicate that Company Commitment

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25

Juju, Undang, and Tatang Supriadi. "MARKETING MIX STRATEGY, MARKETING RELATIONSHIP STRATEGY, AND MARKETING PERFORMANCE: THE MEDIATING ROLE OF COMPETITIVE ADVANTAGE." Jurnal Riset Bisnis dan Manajemen 17, no. 1 (2024): 29–40. http://dx.doi.org/10.23969/jrbm.v17i1.12062.

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The purpose of this study is to determine the Effect of Marketing Mix Strategies and Marketing Relationship Strategies on Competitive Advantage and Its Implications for Marketing Performance Partially and Simultaneously. The method used in this study is a verifiative method with a quantitative approach. This research is a causal/verifiative research because it intends to determine the relationship between the above research variables with causal relationships so that there are independent variables (influencing variables) and dependent variables (influenced). comparative, associative and struc

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26

Bhaskar, Dr N. Lakshmi. "‘Relationship Marketing’ – A Lucrative Hospital Marketing Strategy." IOSR Journal of Business and Management 3, no. 6 (2012): 46–48. http://dx.doi.org/10.9790/487x-0364648.

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27

Ahmed, Gouher. "Sovereign Marketing: A New Strategy of Marketing." Theoretical Economics Letters 07, no. 05 (2017): 1492–504. http://dx.doi.org/10.4236/tel.2017.75100.

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28

Rizaldi, A., F. Margareta, K. Simehate, S. N Hikmah, C. N Albar, and A. A Rafdhi. "Digital Marketing as a Marketing Communication Strategy." International Journal of Research and Applied Technology 1, no. 1 (2021): 61–69. http://dx.doi.org/10.34010/injuratech.v1i1.5639.

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Digital marketing is a strategy that is quite impactful to increase the number of consumers in the organic fertilizer business sector in an era like today. The purpose of this research is to analyze the marketing strategy of organic fertilizers and the increase in the number of consumers. The research method used was escriptive methods, namely data collection and questionnaires. Methods of data collection carried out by observation, interviews and literature study. The questionnaire was used in analyzing consumers who use organic fertilizers on chilies. The results of this research show that d

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29

Paswan, Audhesh K., Charles Blankson, and Francisco Guzman. "Relationalism in marketing channels and marketing strategy." European Journal of Marketing 45, no. 3 (2011): 311–33. http://dx.doi.org/10.1108/03090561111107212.

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30

Susanti, Leni. "Product Marketing Strategy Using Digital Marketing Technology." Journal of Social Science and Business Studies 3, no. 1 (2025): 386–91. https://doi.org/10.61487/jssbs.v3i1.128.

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The rapid evolution of digital marketing technologies has transformed the landscape of product marketing, enabling businesses to reach broader audiences and deliver personalized experiences. This paper explores effective product marketing strategies using digital marketing tools and technologies, focusing on their impact on customer engagement, brand awareness, and sales performance. Key strategies include leveraging social media platforms, search engine optimization (SEO), content marketing, and data-driven analytics to enhance campaign effectiveness. Integrating artificial intelligence (AI)

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31

Kuga, Masashi. "Kao’s Marketing Strategy and Marketing Intelligence System." Journal of Advertising Research 30, no. 2 (1990): 20–25. https://doi.org/10.1080/00218499.1990.12466714.

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32

Sagala, Riski Bayuni, and Yatri Indah Kusumastuti. "Efektivitas Strategi Komunikasi Pemasaran Sosial Kampanye Sustainable Seafood, WWF-Indonesia." Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] 1, no. 1 (2017): 55. http://dx.doi.org/10.29244/jskpm.1.1.55-64.

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Social marketing communication strategy is a tool used by the company to achieve its goal. The effectiveness of social marketing communication strategy can be seen from the change in the attitude of the campaign target refers to the cognitive, affective, and conative. The purpose of this study was to analyze the social marketing communication strategy undertaken by WWF in running campaigns, analyze the effectiveness of social marketing communications conducted by WWF in running his campaign, and analyze correlation between strategy of social marketing and effectiveness of social marketing comm

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33

Achmad Daengs GS. "USAHA MENINGKATKAN STRATEGI PEMASARAN PADA CV. SINAR BAJA ELECTRIC DI SURABAYA (Kegiatan Pengabdian Masyarakat) BUSINESS TO IMPROVE MARKETING STRATEGY ON CV. ELECTRIC STEEL SINAR IN SURABAYA (Community Service Activities)." Jurnal Suara Pengabdian 45 1, no. 2 (2022): 09–24. http://dx.doi.org/10.56444/pengabdian45.v1i2.86.

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Plan strategic in competitive marketing started by analyze of competitor. Company differ value and customer satisfaction by value that be given price product,promotion, and distribution (marketing mix) on his competitor. With high competition in trading, so strategic in marketing denotes me of important thing on enhance of selling. Basically stratergy on marketing are wholl planning, integrated, and merge in marketing fuld, can give guidance about activity will be done to get reach target of marketing in compary. So strategy of marketing is very important to be needed to enhance of selling in

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34

Achmad Daengs GS. "USAHA MENINGKATKAN STRATEGI PEMASARAN PADA CV. SINAR BAJA ELECTRIC DI SURABAYA (Kegiatan Pengabdian Masyarakat) BUSINESS TO IMPROVE MARKETING STRATEGY ON CV. ELECTRIC STEEL SINAR IN SURABAYA (Community Service Activities)." Jurnal Suara Pengabdian 45 1, no. 2 (2022): 09–24. http://dx.doi.org/10.56444/pengabdian45.v1i2.86.

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Plan strategic in competitive marketing started by analyze of competitor. Company differ value and customer satisfaction by value that be given price product,promotion, and distribution (marketing mix) on his competitor. With high competition in trading, so strategic in marketing denotes me of important thing on enhance of selling. Basically stratergy on marketing are wholl planning, integrated, and merge in marketing fuld, can give guidance about activity will be done to get reach target of marketing in compary. So strategy of marketing is very important to be needed to enhance of selling in

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35

Rizaldi, Arjuna, and H. Hidayat. "Digital Marketing Communication Strategy." Jurnal Entrepreneur dan Entrepreneurship 9, no. 2 (2020): 57–66. http://dx.doi.org/10.37715/jee.v9i2.1340.

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The purpose of this research is to see how digital marketing strategies can affect the increase in sales and number of customers. The method used to support this research is descriptive qualitative method by collecting data through literature study in order to describe the elements that exist in a digital marketing strategy in depth. The results of this study show that the development of information technology is necessary for the community to support a variety of business activities both large and small. one of them is using digital marketing in the marketing system of a business unit to incr

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36

Andreeva, K. V., and N. S. Ishmuhametov. "SOCIAL MEDIA MARKETING STRATEGY." Vector Economy, no. 12 (2020): 12. http://dx.doi.org/10.51691/2500-3666_2020_12_1.

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37

Romadhona, Prabadika Hadyan. "Marketing strategy for spotless." Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan 4, no. 10 (2022): 4299–314. http://dx.doi.org/10.32670/fairvalue.v4i10.1644.

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Spotless is a pioneering brand in the shoe care and hygiene category. Spotless was founded in 2015 with a vision of being a one-stop solution for all shoe hygiene and care needs. In the last six months, Spotless has experienced a significant increase in sales from July to December 2021. Spotless has experienced a 6-fold increase in sales and a 10-fold increase in marketing costs. Spotless's current goal is to maximize marketing strategies on digital platforms to introduce its products to a broader market and improve its operations that are still adjusting to current sales conditions to make it

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38

Saka, Lutfi. "COMPETITIVE STRATEGY IN MARKETING." Pressacademia 1, no. 1 (2016): 11. http://dx.doi.org/10.17261/pressacademia.2016118135.

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39

Misra, N. D., and N. N. Saxena. "Technological and Marketing Strategy." SEDME (Small Enterprises Development, Management & Extension Journal): A worldwide window on MSME Studies 14, no. 1 (1987): 69–73. http://dx.doi.org/10.1177/0970846419870107.

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40

Agrawal, Chakradhari. "Marketing Strategy of SMEs." SEDME (Small Enterprises Development, Management & Extension Journal): A worldwide window on MSME Studies 25, no. 4 (1998): 9–20. http://dx.doi.org/10.1177/0970846419980402.

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41

Au-Yong-Oliveira, Manuel, and Maria José Sousa. "Sustainable Marketing and Strategy." Sustainability 14, no. 6 (2022): 3642. http://dx.doi.org/10.3390/su14063642.

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The theme of this Special Issue (SI) is Sustainable Marketing and Strategy, as in the literature, we have seen growing evidence of how sustainability efforts are increasingly bringing significant benefits to enterprises [...]

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42

Lee, Sun Hee. "Customer-oriented Marketing Strategy." Journal of the Korean Medical Association 44, no. 11 (2001): 1241. http://dx.doi.org/10.5124/jkma.2001.44.11.1241.

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43

Konobeeva, O. E. "MARKETING STRATEGY OF BUSINESS." Education and Science without Limits: Fundamental and Applied Researches, no. 10 (November 25, 2019): 119–24. http://dx.doi.org/10.36683/2500-249x-2019-10-119-124.

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Working out and realization of marketing strategy requires certain conditions: clear idea about the purposes of production and sale in prospect, marketing activity strategy of the firm; knowledge of the market and its requirements; clear idea about the possibilities and resources (research, scientific and technical, industrial, marketing). The article is devoted to these problems.

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44

Easton, G. "Competition and Marketing Strategy." European Journal of Marketing 22, no. 2 (1988): 31–49. http://dx.doi.org/10.1108/eb027337.

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45

Ronkainen, Ilkka A., and Ivan Menezes. "Implementing global marketing strategy." International Marketing Review 13, no. 3 (1996): 56–63. http://dx.doi.org/10.1108/02651339610122991.

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46

Baker, M. J. "Globalisation and Marketing Strategy*." Journal of the Textile Institute 87, no. 3 (1996): 13–23. http://dx.doi.org/10.1080/00405009608659114.

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47

Genestre, Alain, Paul Herbig, and Alan T. Shao. "Japanese international marketing strategy." Marketing Intelligence & Planning 13, no. 11 (1995): 36–46. http://dx.doi.org/10.1108/02634509510102183.

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In the last 30 years, Japan has come from a second‐rate status to the world′s economic giant, leading the world in electronics, automobiles, steel, shipbuilding and virtually anything else to which she has set her mind. The Japanese aim was and still is to be world‐class suppliers of the major high volume items in the largest international markets. This focus on middle‐ to lower‐end volume markets made increased efficiency essential. The mentality of jimae shugi – Japan should be virtually self‐sufficient in all important product areas – is as strong as ever. How did the Japanese become such s

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48

Easton, G. "Competition and Marketing Strategy." European Journal of Marketing 22, no. 2 (1988): 31–69. http://dx.doi.org/10.1108/eum0000000005270.

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49

Sikumbang, Syafei. "Strategy Marketing Narasi TV." Marcommers : Jurnal Marketing Communication and Advertising 11, no. 1 (2024): 32. http://dx.doi.org/10.22441/marcommers.v11i1.15220.

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This study aims to find out how Narasi.tv's marketing strategy is in producing messages that will be broadcast through social media youtube. Every stage that exists must be the result of the thoughts of professional officers who are members of a solid team. The stages of the production process that we want to study are the production of the Narasi.tv program which starts with Pre-Production, Production and Post-Production. The research method used is a case study with a qualitative approach, and the type of research is descriptive, the researchers used interviews. The results of the research t

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50

Beaupre, Beverley A. "An Administrative Marketing Strategy." JONA: The Journal of Nursing Administration 18, no. 11 (1988): 37. http://dx.doi.org/10.1097/00005110-198811010-00006.

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