Relevant bibliographies by topics / Marketing territorial

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing territorial'

Author: Grafiati
Published: 4 June 2021
Last updated: 15 March 2025

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Journal articles on the topic "Marketing territorial"

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Baray, Jérôme. "Marketing territorial." La Revue des Sciences de Gestion 234, no. 6 (2008): 27. http://dx.doi.org/10.3917/rsg.234.0027.

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Chechulin, A. V., A. L. Kuznecov, V. P. Grakhov, and M. B. Perfil’eva. "Communication and Marketing Technologies of Territory Promotion: Forming Professional Market in Russia." Science & Technique 19, no. 2 (April 1, 2020): 125–29. http://dx.doi.org/10.21122/2227-1031-2020-19-2-125-129.

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The purpose of the paper is to analyze a market of territorial marketing as a special, significantly different from the commercial market in the post-Soviet space. Attempts to characterize this territorial marketing market in general have not yet been undertaken. The authors have set a task to answer questions about their understanding of the territorial marketing essence; nature of interest of any territories in general and post-Soviet territories, in particular, in the use of marketing tools in its strategic development; territorial marketing market structure – customers of such services on behalf of territories, research organizations, marketing, advertising, design and other organizations creating convenient marketing products, and furthermore means for advertisement positioning and organizations providing opportunities for special events in the interests of territories promotion. On the basis of a comparative analysis of the territorial marketing markets of a number of countries leading in the post-Soviet space which are not members of the European Union, an analysis of statistical data and expert surveys, the conclusions have been made: Russia occupies the leading place in this field - and in absolute criteria (budgets, territories need), and in quality of work. But in the recent years Kazakhstan is actively developing territorial marketing technologies and this country is ahead of Russia in a number of areas. It is important that the territorial marketing markets of Russia, Kazakhstan and other post-Soviet countries are not isolated from international ideas and market structures. The main developments for the Russian territories are based on the ideas and methodology of the British school of territorial marketing. Foreign marketing structures, primarily from Great Britain and the Netherlands almost always participate (and often win) in significant tenders for territories ordering being held in Russia and other CIS countries.
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Придатько, Елла. "МАРКЕТИНГ ТЕРИТОРІЙ В СИСТЕМІ УПРАВЛІННЯ СОЦІАЛЬНО-ЕКОНОМІЧНИМ РОЗВИТКОМ ГРОМАДИ." Economical 1, no. 1(22) (2020): 81–89. http://dx.doi.org/10.31474/1680-0044-2020-1(22)-81-89.

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Purpose. Research of the concept of marketing of territories and the features of the use of marketing tools and technologies by local governments in the field of social and economic development of territorial community in modern economic conditions. Method. The analysis of theoretical foundations and practical use of marketing of territories in activity of territorial communities is based on methods of theoretical generalization, grouping and concretization. Results. Attention is payed to the introduction and the use of marketing of territories in the activities of territorial communities, and qualitative changes at the current stage of decentralization of power and resources are indicated. It is substantiated that the use of effective management tools, primarily through the use of marketing approaches, namely marketing and branding of territories will help to improving the welfare of the population, infrastructure development, providing quality services, attracting investment and qualified personnel, forming and promoting own brand, their self-identity and will contribute to the economic development of the community, the region and the country as a whole. The application of marketing of territories and branding by territorial communities of Donetsk region is analyzed. According to the results of the study, it is proposed to use simple and low-budget tools for marketing and branding of territories, as well as to involve all stakeholders of the territory (population, business structures, local governments) who are interested in competitiveness and attractiveness of a certain territorial community. Scientific novelty. The place of marketing of territories in activity of territorial communities in the context of management of social and economic development is defined. Practical significance. The results of the study form a scientific and practical basis for the use of marketing of territories in the activities of territorial communities in modern economic conditions, as well as the creation of an optimal and effective model of territorial community management.
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Oleksyuk, Hanna V., Nazariy M. Popadynets, and Nataliya S. Samotiy. "Managing territorial communities based on territorial marketing: theoretical-methodological aspects." Regional Economy, no. 3(101) (2021): 15–27. http://dx.doi.org/10.36818/1562-0905-2021-3-2.

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After local elections were held in Ukraine in October 2020 based on the new territorial ground of communities and districts, all communities received equal competencies and basic opportunities to generate their capacity and development foundations (namely, the use of single terminology – rural, town, and municipal territorial communities). Nowadays, the authorities of territorial communities should continuously improve the management foundations and methods to create conditions for the dynamic development of the territory, since the competition among the territories is growing. The paper aims to examine and research the available approaches to marketing of territorial communities’ territories and develop recommendations on modeling the management of territorial communities based on territorial marketing as the most efficient way to manage communities to secure their competitiveness and sustainable development. The conditions to improve new approaches in the management of territorial communities, in particular based on the advantages of territorial marketing, strengthen the role of marketing tools in the development of communities, and improve their competitive ability and attractiveness were created in the context of finalization of the process of authorities and finance decentralization in Ukraine, local governance reform, and administrative-territorial reform. On this ground, the need to use the marketing approach to the development of territorial management foundations using the marketing complex (goods, prices, promotion, distribution) and supplementing it with the features of qualitative and quantitative characteristics peculiar to territorial communities in current conditions is emphasized. The conceptual scheme of managing the communities based on territorial marketing using well-known elements of complex management like analysis, planning, organization, motivation, and control is suggested and substantiated.
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Ilyasova, E. "Evolution of the Marketing Approach to Territorial Administration." Auditor 10, no. 11 (January 21, 2025): 50–54. https://doi.org/10.12737/1998-0701-2024-10-11-50-54.

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The article analyzes the historical formation of the marketing approach in territorial administration, both in Russia and abroad. On the basis of various approaches, the essence of territorial marketing is revealed, its features, goals and objectives are characterized, and attention is also focused on the relationship of types of marketing in territorial management. The actual problems of the theory and practice of the marketing approach in the management of territories are considered. The necessity of developing a conceptual system theory and practical developments in the field of territorial marketing is revealed. The article identifies a number of main problems, the solution of which will allow territorial marketing to be carried to a new level and increase its effectiveness.
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BENDAHMANE, Maha. "Marketing territorial et promotion de la ville de Casablanca." International Journal of Financial Accountability, Economics, Management, and Auditing (IJFAEMA) 3, no. 4 (August 28, 2021): 633–44. http://dx.doi.org/10.52502/ijfaema.v3i4.135.

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Cet article sera consacré à l’étude de l’utilité du Marketing territorial, et sa contribution dans la promotion du territoire de Casablanca. La réalisation de notre objectif a imposé la mobilisation d’une étude qualitative qui consiste à analyser des guides d’entretien adressés à l’ensemble des autorités territoriales à l’aide de l’outil « Nvivo ». Par ailleurs, l’analyse de ces guides d’entretien adressés aux différents acteurs du territoire de Casablanca, a montré que certes la création de la marque territoriale « Wecasablanca » est récente et donc les impacts ne peuvent être mesurés dans l’immédiat, mais la démarche est fédératrice, et actuellement avec la pratique du marketing territorial comme étant un outil majeur pour la ville qui est devenue la troisième position des villes les plus attractives pour les investissements en Afrique et dans le Moyen-Orient, la 3eme destination touristique nationale avec le tourisme d’affaires, néanmoins son attractivité nationale et internationale la confronte à plusieurs défis. En effet, le marketing territorial présente un outil parmi d’autres outils qui contribue à la promotion du territoire.
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Meskhi, B., V. Bondarenko, I. Efremenko, T. Romanishina, D. Rudoy, and A. Olshevskaya. "Impact of globalization and digitalization on the efficiency of environmental development of territories." E3S Web of Conferences 217 (2020): 06012. http://dx.doi.org/10.1051/e3sconf/202021706012.

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Territory marketing is a popular area in terms of developing directions for territorial development and practical steps for the implementation of this activity. The interest in this area has been updated due to the development of globalization and increased competition of territories with each other. However, in the scientific literature there are many similar concepts related to territorial marketing, territorial marketing and regional marketing, which requires understanding and understanding of their essential characteristics and relationships. Along with this, it is of objective interest to characterize the main approaches to territory marketing due to their high demand for Russian reality.
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Camarena, Margarita, and Andrés Valdez. "Definiciones, desafíos y métodos del marketing territorial." Mercados y Negocios, no. 6 (February 3, 2002): 32–42. http://dx.doi.org/10.32870/myn.v0i6.4943.

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Abordar con cierta profundidad los conocimientos que proporciona el marketing territorial, requiere tratar las definiciones, desafíos territoriales y método de marketing territorial estratégico. Para ello, intentamos mostrar que el marketing territorial promueve comportamientos “racionales” tales que hace posible la maximización de utilidades, quizá especialmente cuando se presenta con un acto de intereses. Debido a que en la actualidad alrededor del marketing territorial giran nuevas interrogantes que gravitan acerca de la validez y efectividad e las técnicas de persuasión de los ciudadanos para alcanzar los objetivos de poder por parte de determinadas formaciones políticas, aquí se pone de relieve su carácter de conocimiento aplicado a tareas prácticas, su orientación que persigue la obtención de utilidades, aun cuando incluyan principalmente las utilidades de carácter social y por ello, as que analizar la realidad se le observa para modificarla.
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Kyfyak, Vasyl, and Oleksandr Kyfyak. "REGIONAL MARKETING CYCLE AND TERRITORIAL MARKETING TOOLS." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS ІV, no. 92 (December 26, 2023): 96–106. http://dx.doi.org/10.34025/2310-8185-2023-4.92.07.

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In the modern conditions of the development of the regional economy, there is a need to create a system of multi-level marketing-oriented management of the development of the region, which determines the relevance of the study of the regional marketing cycle and the establishment of territorial marketing tools. Determining the stages of the regional marketing cycle, where each subsequent process is based on the previous one, and solving the problem of correct positioning and promotion of the region on the interregional market is the most important factor in ensuring its sustainable development. The purpose of the study is to determine the stages of the regional marketing cycle, their sequence, and establish the tools of territorial marketing. The theoretical and methodological basis of writing the article was the work of domestic and foreign scientists, the study of foreign experience, scientific methods of analysis and synthesis, observation and comparison. In the article, based on the study of foreign experience, observation and comparison of the work of regional marketing institutions in Suceava County (Romania) and marketing structures of the Chernivtsi Region, the main stages of the regional marketing cycle and their sequence are established. Analysis of the activities of regional marketing services contributed to the identification of separate tools of territorial marketing, which include the formation of the region's brand, advertising and communications, exhibition activities, and others. The determination of the stages of the regional marketing cycle and the tools of territorial marketing is a product of practical activity formed by summarizing foreign and domestic experience and using scientific methods, based on specific examples. The sequence of actions of the regional marketing cycle and the definition of territorial marketing tools will contribute to the improvement of activities for the promotion and positioning of the region, goods and services, to increase the efficiency of the relevant services that ensure the vitality of the region and affect the quality of life of the population.
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Sokolov, Yaroslav A. "Mechanisms for Implementing Territorial Marketing for Strategic Development of Regions." Теория и практика общественного развития, no. 2 (February 28, 2024): 93–99. http://dx.doi.org/10.24158/tipor.2024.2.12.

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The article discusses the mechanisms for implementing territorial marketing for the strategic development of regions. The relevance of this topic is due to the spatial imbalance in the economic situation of urban and more developed territories, while rural areas are in decline, which allows talking about the need to implement territo-rial marketing for a particular region. It is emphasized that as part of the economy globalization and increased competition between territories for resources, tourist flows, entrepreneurial initiatives, the principle “think global-ly – act locally” is the most effective. It is revealed that territorial marketing, aimed at the strategic development of the region, includes integrated resource management, promotion of economic development of the region, ensuring social well-being and stakeholder satisfaction, determination of business attraction strategies, and interaction with the local population. Both foreign and Russian experience of territorial marketing in the sphere of strategic development of regions is analyzed. The mechanisms of its realization are presented: regional marketing management, formation of an effective system of sales market, demand and supply, creation of a positive image and brand development. Conclusion dwells upon the fact that the mechanisms of territorial marketing, taking into account the interests of all parties, comprehensively affect the development of the re-gion.
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Dissertations / Theses on the topic "Marketing territorial"

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Alsdai, Mhmed. "Marketing territorial et développement touristique." Thesis, Reims, 2017. http://www.theses.fr/2017REIME001/document.

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Ce travail s’intéresse au rôle du marketing territorial dans l’évaluation des ressources touristiques qui sont le moteur du développement touristique. Il s’intéresse particulièrement à la relation entre le marketing territorial et l’évaluation du patrimoine touristique. L’étude d’un cas de comparaison entre Tripoli en Libye et Oran en Algérie va nous permettre de diagnostiquer les points de ressemblances et de divergences entre les composantes de l’environnement spatial (les moyens, l’organisation, les stratégies, l’évaluation…) dans le but de déterminer la façon d’exercer le marketing territorial et le degré d’implication des acteurs pour évaluer le patrimoine dans les deux régions
Our research deals with the role of territorial marketing in the evaluation of tourism resources that drive tourism development. We foucus especially on the relationship between territorial marketing and the evaluation of the tourist heritage. The study of a case of comparison between Tripoli in Libya and Oran in Algeria will allow us to diagnose the points of resemblances and divergences between the components of the space environment (means, organization, strategies, Evaluation ...). The goal is to determine how to carry out the territorial marketing and the degree of involvement of the actors to evaluate the heritage in the two regions
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Correia, Ricardo Alexandre Fontes. "Marketing Territorial: Interacção entre Redes Industriais e Regionais." Tese, Faculdade de Economia da Universidade do Porto, 2010. http://hdl.handle.net/10216/49768.

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Correia, Ricardo. "Marketing territorial: interacção entre redes industriais e regionais." Doctoral thesis, Universidade do Porto, Faculdade de Economia, 2010. http://hdl.handle.net/10198/4498.

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As regiões dependem de factores que extravasam as suas fronteiras geográficas. Tais factores podem ser protagonizados por actores empresariais, fazendo com que a dinâmica e estrutura territorial dependa da sua actuação. As empresas, no decorrer da sua actividade, criam redes de relacionamentos que as conectam com diversas contrapartes localizadas em múltiplas regiões e que podem, por isso, condicionar a estrutura e dinâmica dos territórios nos quais se inserem. Por outro lado, o espaço não é um elemento neutro uma vez que as características territoriais também influenciam em maior ou menor escala a própria estratégia das empresas. Neste contexto, o propósito desta tese é compreender a forma como a actuação estratégica das empresas se reflecte na dinâmica e estrutura territoriais, e como estes factores regionais afectam a actuação das empresas. Para a concretização deste objectivo recorreu-se aos contributos teóricos quer da Geografia Relacional quer ainda da Abordagem de Interacção e Redes. Este quadro conceptual permitiu analisar os efeitos da acção e interacção económica e a especificidade dos actores empresariais que são entendidos como uma combinação particular de recursos, que pode ser tomada como parte de uma vasta constelação que se manifesta numa região. A conectividade de relacionamentos, sustentada pela abordagem de interacção e redes, possibilitou que se percepcionasse os acontecimentos ocorridos em diversas escalas em interligação. Estes conceitos estiveram na base de um modelo de análise multidimensional que procura captar a influência recíproca entre a actuação estratégica das empresas e a estrutura e dinâmica territoriais. A análise de seis casos, localizados no Norte de Portugal e na Galiza, constituiu o campo de aplicação desse modelo. O estudo evidenciou uma clara ligação entre os elementos condicionadores da actuação estratégica das empresas e a sua ligação territorial, permitindo ultrapassar o nível abstracto que caracterizava a influência recíproca entre esses dois elementos. Regions depend on several events which overcome their own geographical borders. Such events are mainly played by industrial actors, which register the dynamic and the territorial structure to their action. During their activity companies create networks that connect them with other actors located in several scales and limiting, therefore, their way of relationships, as well as the territorial structure and dynamics. On the other hand, the space is not a neutral element as the territorial features influence, on different ways, the strategic action of the companies. The aim of this thesis is to understand how the strategic action of companies is reflected on the dynamics and territorial structure, and how these territorial factors affect companies’ actions. To attain this aim, it was necessary to look at the theoretical contributes of the Relational Geography as well as of the Interaction and Network Approach. This theoretical background is on the basis of the integration of the effects of the economic action and interaction as well as the specific company agents that are seen as a special combination of resources that may be understood as part of a wide group that acts in a specific region. The connection of relationships, sustained by the Interaction and Network Approach, has allowed realizing the events occurred in several interconnection scales. These concepts have structured a multidimensional model of analysis that puts in evidence the mutual influence between the companies’ strategic action, and the structure and territorial dynamic. The analysis of six cases located in Northern Portugal and Galicia has constituted the empirical field of research. The study puts in evidence a connection between the conditioned elements of the companies’ strategic action and their territorial connection, allowing, therefore, to overcome the abstract way that had characterized the mutual influence between these two elements.
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Correia, Ricardo Alexandre Fontes. "Marketing Territorial: Interacção entre Redes Industriais e Regionais." Doctoral thesis, Faculdade de Economia da Universidade do Porto, 2010. http://hdl.handle.net/10216/49768.

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Chanoux, Maëva. "La rencontre entre la marque et le territoire : intégration du concept de marque dans les pratiques de marketing territorial : les cas de Bretagne et Only Lyon." Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1129.

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Notre recherche s’inscrit au cœur du phénomène nouveau des marques de territoires. Nous avons abordé cet engouement territorial en le situant au cœur des pratiques de marketing territorial. Cette discipline a retenu notre attention pour différentes raisons : il s’agit d’une discipline jeune et énormément critiquée pour son « insuffisance de connaissances ». Mais il s’agit également d’une discipline en attente d’une nouvelle structuration. Au cœur de cette étude, nous avons déterminé les liens très forts unissant les pratiques de marketing territorial et l’attractivité. Nous nous sommes donc positionnés en faveur d’une analyse de ce phénomène nouveau, que sont les marques de territoire, afin de le matérialiser, le décortiquer et surtout de comprendre sa place dans les logiques de marketing appliquées au territoire. Nous avons retenu deux cas d’études de cette pratique : Only Lyon et Bretagne
This research joins at the heart of the new phenomenon of place branding. We approached this territorial craze by placing it in the heart of the practices of place marketing. This discipline caught our attention for various reasons: it is about a young discipline and enormously criticized for its " insufficiency of knowledge ". But it is also about a discipline awaiting a new structuring. At the heart of this research, we determined the very strong links uniting the practices of place marketing and the attractiveness. We positioned in favour of an analysis of this new phenomenon, that are place brands, and especially to understand its place in the applied logics of place marketing. We have analyzed two places brands cases : Only Lyon and Bretagne
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Martin, Thierry. "Droit du développement économique et marketing des territoires." Nice, 1992. http://www.theses.fr/1992NICE0017.

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La recherche a pour but de prouver que se cree une matiere transversale qui peut se formuler sous l'intitule de : "droit du developpement economique et marketing des territoires". Cette matiere a comme fondement l'amenagement du territoire ainsi que la planification et le developpement economique, consideres a la lumiere de la decentralisation d'une part et, d'autre part, de la politique regionale de la c. E. E. Mais cette matiere est aussi nourrie d'economie, et plus particulierement de la problematique de la localisation des investissements et entreprises mobiles. Les collectivites locales sont ainsi conduites a integrer des notions de marketing dans leur politique d'amenagement et de developpement, pour rationaliser l'organisation de leur "territoire produit", et professionnaliser leurs actions d'attraction d'entreprises. Parallelement, les travaux des geographes economiques montrent qu'analyses dans une perspective comparative europeenne, les territoire francais representant les agglomerations de plus de 200000 habitants se classent dans un rang moyen. Ces classements mettent en cause a la fois la politique d'amenagement du territoire et la tres forte fragmentation territoriale francaise. Pour repondre a cette double question le gouvernement francais met en place une nouvelle politique fondee sur l'idee de "reseaux". Mais ceux-ci ne risquent-ils pas, a terme, de s'inserer dans des "euro-territoires" qui feraient eclater l'unite du territoire national ?
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Vieira, Inês Isabel das Neves. "O desenvolvimento da Nazaré através do marketing territorial e do branding." Master's thesis, FEUC, 2015. http://hdl.handle.net/10316/28512.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.
O Marketing Territorial é considerado um instrumento estratégico, cuja principal finalidade é melhorar a competitividade e o desenvolvimento do território, através da sua promoção e comunicação. Este instrumento estratégico pretende desenvolver um território, garantindo-lhe uma nova imagem, mantendo características de valor e “apagando” velhos conceitos ou preconceitos que possam existir por parte tanto dos residentes como dos visitantes (Barros, Gama, 2010). A presente investigação focar-se-á no estudo de um caso em particular, o desenvolvimento da Nazaré através do Marketing Territorial e do Branding. A Nazaré, conhecida como uma das vilas piscatórias mas típicas de Portugal, é atualmente reconhecida pela prestação do surfista havaiano Garrett McNamara na Praia do Norte (uma das praias da Nazaré), tendo conquistado o título de Maior Onda Surfada do Ano, pelo Billabong XXL (Diário de Notícias, 2012). Esta vila é compreendida por sete praias, sendo que a Praia da Vila e a Praia do Norte são as mais conhecidas e divulgadas pelo Município, pelo Turismo do Centro de Portugal, onde atualmente está integrada a Nazaré e pelo Turismo de Portugal (Turismo de Portugal, Revista Nazaré, 2014). Tendo em conta os objetivos da investigação, esta passará por entender quais as principais características definidoras e qual o potencial do território em questão, determinando assim como o desenvolvimento da indústria do surf na Nazaré poderá contribuir para o crescimento sustentável do território. Pretende-se que sejam aprofundados os conhecimentos já existentes sobre a Vila e a sua ligação à cultura do surf, recriando a marca Nazaré, bem como explorar o potencial da Vila, tornando-a num local mais atrativo tanto para os turistas como para os residentes. É extremamente importante captar a capacidade que a Vila tem de se expandir e entender as qualidades que a mesma já tem e os seus recursos naturais.
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Nunes, Elsa Maria Ferreira. "Factores de sucesso em marketing territorial: desafios de desenvolvimento na região Alentejo." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2011. http://hdl.handle.net/10400.5/3535.

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Dissertação de Mestrado em Sociologia das Organizações e do Trabalho
O processo de globalização e a debilitação do plano nacional como unidade espacial de referência vieram dar destaque a novos territórios estratégicos, nomeadamente regiões e cidades. Os sucessos ou fracassos do desenvolvimento de cidades e regiões influenciam, decisivamente, os sucessos e fracassos dos países onde as mesmas se situam. O marketing territorial é um processo de promoção territorial, que tem como objectivo último o desenvolvimento local, mobilizando recursos e tirando partido das vantagens comparativas da região, por forma a potenciar o seu desenvolvimento socioeconómico. Com o presente trabalho pretende-se avaliar quais são os factores críticos de sucesso na promoção territorial do Alentejo e verificar se existem condições para que esta região se afirme como região competitiva, nomeadamente no contexto das regiões europeias. A persistência dos problemas estruturais que foram sendo elencados e que têm vindo a reflectir-se nos fracos resultados da região Alentejo ao nível da dinamização do tecido empresarial e consequente projecção nacional e internacional apontam para a necessidade de reforço ao nível do planeamento estratégico, com vista à definição dos caminhos que levem à criação de modelos de desenvolvimento regional sustentável.
The globalization process and the weakness of the national unity as spatial reference has highlighted new strategic territorial units namely regions and cities. The success or failure of developing cities and regions influences decisively the successes and failures of the countries where they are located. Place marketing is a process of territorial promotion, and its ultimate goal is the local development, mobilizing resources and highlighting the region's comparative advantages, in order to enhance their socioeconomic development. The main objective of this study is to assess what are the critical success factors in territorial promotion of Alentejo region and check for the conditions that this region is already using in order to become competitive, particularly in the context of European regions. The persistence of structural problems that have been listed and have been reflected in the poor results that Alentejo region as achieved in what regards the promotion of business environment and subsequent national and international projection point the need of strategic planning as a mean to define the paths that lead to the creation of sustainable regional development models.
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Patrício, Sophie Vaz. "O papel do marketing territorial na atração de investimento : a importância dos incentivos locais." Master's thesis, FEUC, 2016. http://hdl.handle.net/10316/31840.

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Relatório de estágio do mestrado em Gestão, apresentado à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Coelho e António Martins.
Vivemos num mundo onde as empresas e as pessoas passaram a ser um peão, que pode movimentar-se livremente pelo mundo e que, neste quadro, tomam decisões sobre as suas deslocações, numa base diária e, conscientemente ou não, a perceção que têm de determinado lugar pode afetar essas decisões (Ispas, et al., 2015). Os investidores, para além disso, ao tomarem as suas decisões têm em atenção outros elementos como os benefícios oferecidos pelo local. É assim que entra em jogo o Marketing Territorial, como ferramenta que permite promover o território para diferentes grupos, enquanto atrai investimentos, que irão desenvolver as regiões, utilizando, para isso, como arma a seu favor os incentivos locais existentes. É também esta estratégia de marketing que quando bem desenvolvida e pensada pode dar origem à formação de uma marca territorial.
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Chanoux, Maëva. "La rencontre entre la marque et le territoire : intégration du concept de marque dans les pratiques de marketing territorial : les cas de Bretagne et Only Lyon." Electronic Thesis or Diss., Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1129.

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Notre recherche s’inscrit au cœur du phénomène nouveau des marques de territoires. Nous avons abordé cet engouement territorial en le situant au cœur des pratiques de marketing territorial. Cette discipline a retenu notre attention pour différentes raisons : il s’agit d’une discipline jeune et énormément critiquée pour son « insuffisance de connaissances ». Mais il s’agit également d’une discipline en attente d’une nouvelle structuration. Au cœur de cette étude, nous avons déterminé les liens très forts unissant les pratiques de marketing territorial et l’attractivité. Nous nous sommes donc positionnés en faveur d’une analyse de ce phénomène nouveau, que sont les marques de territoire, afin de le matérialiser, le décortiquer et surtout de comprendre sa place dans les logiques de marketing appliquées au territoire. Nous avons retenu deux cas d’études de cette pratique : Only Lyon et Bretagne
This research joins at the heart of the new phenomenon of place branding. We approached this territorial craze by placing it in the heart of the practices of place marketing. This discipline caught our attention for various reasons: it is about a young discipline and enormously criticized for its " insufficiency of knowledge ". But it is also about a discipline awaiting a new structuring. At the heart of this research, we determined the very strong links uniting the practices of place marketing and the attractiveness. We positioned in favour of an analysis of this new phenomenon, that are place brands, and especially to understand its place in the applied logics of place marketing. We have analyzed two places brands cases : Only Lyon and Bretagne
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Books on the topic "Marketing territorial"

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Sachuk, Tat'yana. Territorial marketing: theory and practice. ru: INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2062425.

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The textbook presents the modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the subjects and the complex of means of implementing territorial marketing, consumer behavior, macro- and micro-segmentation, differentiation and competitiveness of the territory, positioning and branding of the territory, etc. The textbook reflects such categories as public benefit, local community, cultural, social and symbolic capitals of the territory, tourist destination, institutions of territorial development, etc. The process of client-oriented strategic planning of socio-economic development of the territory based on territorial marketing is presented. The process of organizing and managing territorial marketing is shown. Specific examples of territorial marketing of a country, region, municipality, or locality are given. Meets the requirements of the federal state educational standards of higher education of the latest generation. Designed for bachelors studying in the field of "State and municipal management", it will be useful for masters and postgraduates of the field of training "Management in state and municipal management", as well as marketers, entrepreneurs, communication managers, urbanists, specialists in the field of strategic management — anyone who solves issues of complex socio-economic development of the territory of various scale.
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Sachuk, Tatyana. Territorial marketing: theory and practice. ru: INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/24423.

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Morelli, Pierre, and Mongi Sghaïer. Communication et développement territorial en zones fragiles au Maghreb. Paris: L'Harmattan, 2012.

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Makarski, Sylwester. Marketing w zarządzaniu jednostką terytorialną: Na przykładzie województwa podkarpackiego = Marketing in management of territorial unit : on example of Podkarpackie Voivodeship. Rzeszów: Wydawn. Uniwersytetu Rzeszowskiego, 2009.

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Alfonso, Escobar López Heraldo, Instituto de Estudios Agrarios y Rurales (Guatemala), and Deutscher Entwicklungsdienst, eds. Cadenas productivas, cuentas sociales de base agraria y el desarrollo económico territorial: El caso de el Quiché. Mixco, Guatemala: Instituto de Estudios Agrarios y Rurales (IDEAR), Coordinación de ONG y Cooperativas (CONGCOOP), 2009.

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Conférence fédérale-provinciale-territoriale des ministres et sous-ministres de l'agriculture (1994 Winnipeg, Manitoba). Federal-Provincial-Territorial Conference of Ministers and Deputy Ministers of Agriculture, Winnipeg, Manitoba, July 4-6, 1994: [documents] = Conférence fédérale-provinciale-territoriale des ministres et sous-ministres de l'agriculture, Winnipeg, Manitoba, du 4 au 6 juillet 1994 : [documents]. Winnipeg, Manitoba: The Conference, 1994.

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Latusi, Sabrina. Marketing territoriale per gli investimenti. Milano: Egea, 2002.

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Dall'Ara, Giancarlo. Come progettare un piano di sviluppo turistico territoriale: Normativa, marketing, casi di eccellenza. Matelica (Macerata): Halley, 2006.

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Amaduzzi, Salvatore. Geomarketing: I sistemi informativi territoriali (SIT-GIS) a supporto delle aziende e della pubblica amministrazione. Roma: EPC editore, 2011.

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Petrucci, Enrica. Il restauro come strumento di marketing territoriale: Il caso del centro storico di Ascoli Piceno. Milano, Italy: FrancoAngeli, 2012.

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Book chapters on the topic "Marketing territorial"

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Belyaev, Victor I., and Oksana N. Pyatkova. "The Strategy for Sustainable Development of Territorial Entities: Territorial Marketing." In Advances in Natural, Human-Made, and Coupled Human-Natural Systems Research, 47–59. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-030-75483-9_5.

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Zolkiewski, Judy, Jamie Burton, Vicky M. Story, Chris Raddats, Tim Baines, and Dominic Medway. "Overcoming Territorial Tensions in Servitized Networks: An Abstract." In Enlightened Marketing in Challenging Times, 273–74. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_81.

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Murgante, Beniamino, Lucia Tilio, Francesco Scorza, and Viviana Lanza. "Crowd-Cloud Tourism, New Approaches to Territorial Marketing." In Computational Science and Its Applications - ICCSA 2011, 265–76. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-21887-3_21.

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Zaragoza, María Pilar Peñarrubia, and Moisés Simancas Cruz. "The Territorial Organization of Public Tourism Statistics in Spain: A Problem of Date Generation and Use in Geomarketing." In Marketing and Smart Technologies, 225–37. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-33-4183-8_19.

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Di Pietro, Laura, Roberta Guglielmetti Mugion, Maria Francesca Renzi, and Martina Toni. "Technology and Cultural Heritage Management: Can Technology Have an Impact on Word-of-Mouth and Territorial Attractiveness?" In Rediscovering the Essentiality of Marketing, 927–31. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_184.

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Burgos-Vigna, Diana. "Villa El Salvador: From a Self-Management Project to Territorial Marketing." In Learning from the Slums for the Development of Emerging Cities, 59–69. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-31794-6_6.

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Prato, Giuliana B. "From Nationalization to Neoliberalism: Territorial Development and City Marketing in Brindisi." In Market Versus Society, 81–100. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-74189-5_5.

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Balandina, Iryna, Serhii Pohasii, Giuseppe T. Cirella, Olena Uhodnikova, Nataliia Vlashchenko, and Olga Sokolova. "Marketing Strategies and Communication Dynamics for Territorial Development in Post-Conflict Ukraine." In Contributions to Economics, 313–29. Cham: Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-48735-4_18.

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Dolores, Luigi, Maria Macchiaroli, and Gianluigi De Mare. "Awareness Campaigns and Sustainable Marketing for an Efficient Use of Territorial Resources." In Lecture Notes in Networks and Systems, 1347–54. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-06825-6_131.

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Sobczak, Anna. "Tourism, Leisure Development and Quality of Life for Local People." In Strategic Innovative Marketing and Tourism, 231–38. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_26.

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AbstractSustainable development of tourism is an important tool to stimulate the development of tourist areas. An important role in this process is played by the local community, which is an important capital in the development of tourism, as well as a beneficiary of changes. Their attitudes, behaviors and involvement in development processes have a key impact on achieving environmental, social and economic goals of sustainable tourism development. The analysis will consider the role of residents in the following aspects: co-creator of the tourist product, beneficiary of the introduced improvements and changes, and direct recipient of the positive and negative effects of the development of tourism and recreation. The development of tourism has contributed to the significant development of regions frequently visited by tourists, but the dissatisfaction of local communities with the inappropriate attitude of tourists and their impact on the quality of life is growing. The aim of the work is to identify the factors of the quality of life of the inhabitants, on the example of Poland, which stimulate and the development of tourism in a sustainable process. The author of this study obtained the consent of selected communes to publish the survey on their websites. A total of 4257 respondents were surveyed. There is a change in the standard of living of users and socio-economic changes in the scale of a territorial unit. These changes are local in nature and are noticeable to both residents and tourists. The author's research, the results of which are presented, indicate that there are groups of local communities that have different views on the implementation of local tourist goals. There are strong links between the quality of life of the local population and their contribution to the tourism product and the problems that tourism brings. The study complements the analysis of individual tourist regions in Poland presented so far and provide a broader view of the opportunities and threats in sustainable development.
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Conference papers on the topic "Marketing territorial"

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Uhodnikova, Olena, Roman Oleksenko, Mariia Pokolodna, Oksana Yurynets, and Kostiantyn Viatkin. "MECHANISMS OF PUBLIC MARKETING IN THE SYSTEM OF POST-WAR SOCIO-ECONOMIC RECOVERY OF TERRITORIAL COMMUNITIES." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024, 571–78. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.71.

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After war conflicts or crisis situations, the recovery of territorial communities becomes the most important task for ensuring stability and development. However, effective recovery requires not only material but also informational and communication efforts aimed at forming a positive image and attracting investment. Ukraine has suffered significant damage as a result of the full-scale military aggression, so there is a great need for the implementation of public administration mechanisms to attract investment for the reconstruction of territories. Problem statement: the problem is that the lack of a systematic approach to using public marketing mechanisms in the system of post-war socio-economic recovery of territorial communities will hinder the achievement of effective results. Research aim: the aim of this research is to analyze and systematize public marketing mechanisms in the context of the recovery of territorial communities after the war, in order to determine their role and importance in shaping a positive image and attracting the necessary resources. Research object and subject: the object of the research is the system of post-war socio-economic recovery of territorial communities, and the subject is the public marketing mechanisms used to achieve this goal. Research methods: the research is based on the analysis of domestic and foreign research in the field of public marketing, as well as on the author's own experience of participation in scientific conferences and publications on this topic. Analytical methods, study of practical cases of application of marketing strategies in the context of the recovery of territorial communities, statistical methods and correlation analysis were used. Research results: an analysis of the world experience of post-war reconstruction was carried out and the differences between the situation in Ukraine and similar processes in Europe were determined. The advantages and disadvantages of economic system management models were investigated and a grouping of KPI factors was carried out. Conclusions and recommendations: public marketing mechanisms are an important tool in the system of post-war recovery of territorial communities. It is recommended to implement individual marketing strategies, taking into account the specifics of each community, in order to ensure stable and effective development.
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Herbočková, Lucie. "Teritoriální marketing jako faktor regionálního rozvoje na příkladu města Curych." In XXIII. mezinárodní kolokvium o regionálních vědách / 23rd International Colloquium on Regional Sciences. Brno: Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9610-2020-35.

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The article introduces the concept of territorial marketing and its reflection in the attractiveness of Zurich territory. Even though the process of globalization brings benefits, it also challenges the small territories to compete in the global market. Regarding regional development, the concept helps to maximize the level of the attractiveness of the city, thus economic growth. In general, territorial marketing strategies are quite successful in innovative regions, as well as cities. The primary reason for choosing such a city is precisely its innovative potential and strategy, as the city council effectively works with elements of territorial marketing and develops its territory sustainably. The article aims to analyze the relevance of the concept in the city of Zurich, applying the method of secondary data analysis. Zurich is a representative city that the implementation of the concept of territorial marketing may increase the attractiveness of the territory. The city council works effectively with important segments and knows its preferences. It uses local entrepreneurs, employees and residents, visitors, potential investors, and international companies to identify its target groups. The city's priorities are the development and cooperation of local entities, innovative activities, and attractiveness for potential external investors, which brings opportunities to the city.
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Antonov, Vladimir Nikolaevich. "MARKETING TOOLS FOR THE DEVELOPMENT OF TERRITORIES AS A FACTOR IN ENSURING THE QUALITY OF THE ENVIRONMENT FOR THE LIFE OF THE POPULATION." In Themed collection of papers from Foreign International Scientific Conference «Modern research on the way to a new scientific revolution». by HNRI «National development» in cooperation with AFP (Puerto Cabezas, Nicaragua). November 2024. – Havana (Cuba), 114–16. Crossref, 2025. https://doi.org/10.37539/241128.2024.70.74.030.

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The development of territories is recognized as a catalyst for economic growth, marketing of territories becomes a key element combining the identification of unique territorial features with innovative strategies aimed at strengthening local pride and global recognition. This approach not only emphasizes the identity of the Territories, but also engages its communities, using their ideas and experience to create authentic and compelling stories and events in the development of the Territories. Tools for the development of territory marketing are considered, with the help of which territories will be able to increase their attractiveness and contribute to sustainable development. Marketing tools for the development of territories, which act as a factor in ensuring the quality of the environment for the life of the population, are various tools and means of influencing target audiences aimed at creating competitive advantages and a positive image of the territory.
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Tartaraj, Azeta, and Brunela Trebicka. "Marketing of the Territory of Tirana City, Albania: Strategies for Economic Development and Tourism Promotion." In 9th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/eraz.2023.583.

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This study examines the role of territorial marketing in enhanc­ing economic growth and tourism in Tirana City, Albania. Employing a mixed-methods approach, including stakeholder interviews and tourism data analysis, the research highlights the significant impact of effective marketing strategies tailored to Tirana’s unique attractions. These strategies not only at­tract tourists but also stimulate local economic activities. The study under­scores the importance of public-private partnerships and digital marketing in boosting territorial marketing efforts. However, its focus on Tirana limits the findings’ applicability to other areas, and the reliance on existing tourism sta­tistics may not fully reflect all marketing activities. Future research could delve into the long-term impacts of marketing initiatives and tourist preferences. Ultimately, strategic marketing of Tirana’s territory could make it a more ap­pealing destination, offering valuable insights for policymakers and tourism professionals aiming for sustainable development and tourism growth.
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Alaoui, Yasmine. "Towards a territorial marketing based on citizen involvement." In Intelligent Human Systems Integration (IHSI 2023) Integrating People and Intelligent Systems. AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1002865.

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The aim of this research is to examine how local authorities, and more particularly municipalities, should focus on the local population in order to develop their territorial strategies. The study of governance falls within the scope of research on the transformation of local public action and on new forms of multi-level and multi-associates coordination: what roles do the devices and tools, in this case marketing in the fabric of local governance, play for a successful attractiveness, and how can governance be promoted on the basis of an endogenous strategy? The main purpose of this document is to provide a tool enabling deep reflections on better ways to strengthen territorial governance. It sets out the issues involved and proposes to contribute to the engineering of territorial governance defined as "the set of methods and tools enabling the coordination, participation and learning of actors and the piloting of territorial projects".Keywords: Territorial governance, endogenous strategy, territorial attractiveness, citizen
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David Claumann, Alan, PAOLA BEATRIZ MAY REBOLLAR, and ADEMIR ANTONIO CAZELLA. "MARKETING TERRITORIAL APLICADO A INICIATIVAS DE DESENVOLVIMENTO SUSTENTÁVEL." In 61º Congresso da SOBER. Piracicaba, São Paulo: Even3, 2023. http://dx.doi.org/10.29327/sober2023.626696.

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Khodko, S. Т. "PERMANENT RESIDENTS AS A GOAL OF CUSTOMER ORIENTATION IN THE TERRITORIAL MANAGEMENT." In Regional economy and territorial development. INSTITUTE OF PROBLEMS OF REGIONAL ECONOMICS OF THE RUSSIAN ACADEMY OF SCIENCES, 2021. http://dx.doi.org/10.52897/978-5-8088-1636-7-2021-15-1-157-163.

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The article covers a list of approaches to the state and municipal management as well as clarification of the territorial marketing states form the position of various consumers in the “permanent resident” target group: customers and clients. Customer-centric orientation approaches are presented.
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Rua, Sandra. "Estrategias de marketing territorial aplicadas a un gran proyecto urbano desde la perspectiva de sus actores: el caso de Puerto Madero en Buenos Aires." In Seminario Internacional de Investigación en Urbanismo. Barcelona: Facultad de Arquitectura. Universidad de la República, 2015. http://dx.doi.org/10.5821/siiu.6168.

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La revitalización económica-social y territorial de Puerto Madero (antiguo puerto de Buenos Aires), produjo nuevas geografías socio-económicas sustentadas en la construcción de una nueva imagen de ciudad, que redefinió el “sentido del lugar” y tiñó al área de nuevos significados. Las estrategias de marketing territorial potenciaron la reactivación de un mercado de suelo (uno de los más importante) que se encontraba inmóvil. Este artículo indaga sobre cuáles han sido las estrategias de marketing territorial aplicadas en un gran proyecto urbano (GPU) como es Puerto Madero, desde la mirada de los Actores intervinientes (constructores y beneficiarios/usuarios del proyecto), con el objetivo de la reconversión económica de un área. The economic-social and territorial revitalization of Puerto Madero (the old port of Buenos Aires), produced new socio-economic geographies supported by the construction of a new image of the city, which redefined the "sense of place" and dyed the area of new meanings. Territorial marketing strategies enhanced the revival of a land market (one of the most important) that was motionless. This article explores what were the territorial marketing strategies applied in a large urban project (GPU) as Puerto Madero, from the perspective of the participants Actors (builders and beneficiaries / users of the project), with the objective of economic restructuring the area.
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Zamozhnykh, Elena A., Eugene A. Pobedinskaya, and Natalya Yu Omarova. "Marketing Communications in Territorial Brand Promotion: The Regional Aspect." In International Scientific and Practical Conference Strategy of Development of Regional Ecosystems “Education-Science-Industry” (ISPCR 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220208.075.

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Bezpartochnyi, Maksym, and Olesia Bezpartochna. "Inclusive rural development of territorial communities of Lviv region through financial decentralisation and territorial marketing." In Research for Rural Development 2024 : annual 30th international scientific conference, 94–100. Latvia University of Life Sciences and Technologies, 2024. https://doi.org/10.22616/rrd.30.2024.016.

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Ensuring inclusive rural development of territorial communities requires a comprehensive study and the use of special methods and tools. To ensure such growth, it is advisable to apply financial decentralisation and territorial marketing. The aim of the study is to determine the level of inclusive rural development of territorial communities of Lviv region. The study is based on the analysis of the budgetary indicators of rural territorial communities of Lviv region, a study of the political, economic and social inclusion of active groups of entities of rural territorial communities of Lviv region. The budgetary indicators of rural territorial communities of Lviv region are analysed, taking into account the average values for the region and the country. Based on the results of questionnaire surveys of active groups of entities of rural territorial communities of Lviv region, the level of political, economic and social inclusion is determined. The research identified indicators of political, economic and social inclusion that shape the perceptions of active groups of entities on further improvements aimed at enhancing inclusive rural development of territorial communities. The results of the research show that the level of inclusive rural development of territorial communities of Lviv region is above average. Prospects are aimed at ensuring permanent monitoring of the integrated index of inclusive rural development of territorial communities as an indicator of the efficiency of budgetary funds (financial decentralisation) and meeting the needs of active groups of entities of rural communities (territorial marketing) in Ukraine.
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Reports on the topic "Marketing territorial"

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Caviedes Villegas, Clara Sofía. Plan estratégico de marketing territorial para el municipio de Pitalito Huila. Universidad Nacional Abierta y a Distancia, November 2019. http://dx.doi.org/10.22490/ecacen.3488.

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