Relevant bibliographies by topics / Marketing territorial

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing territorial'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Marketing territorial"

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Chechulin, A. V., A. L. Kuznecov, V. P. Grakhov, and M. B. Perfil’eva. "Communication and Marketing Technologies of Territory Promotion: Forming Professional Market in Russia." Science & Technique 19, no. 2 (2020): 125–29. http://dx.doi.org/10.21122/2227-1031-2020-19-2-125-129.

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The purpose of the paper is to analyze a market of territorial marketing as a special, significantly different from the commercial market in the post-Soviet space. Attempts to characterize this territorial marketing market in general have not yet been undertaken. The authors have set a task to answer questions about their understanding of the territorial marketing essence; nature of interest of any territories in general and post-Soviet territories, in particular, in the use of marketing tools in its strategic development; territorial marketing market structure – customers of such services on
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Придатько, Елла. "МАРКЕТИНГ ТЕРИТОРІЙ В СИСТЕМІ УПРАВЛІННЯ СОЦІАЛЬНО-ЕКОНОМІЧНИМ РОЗВИТКОМ ГРОМАДИ". Economical 1, № 1(22) (2020): 81–89. http://dx.doi.org/10.31474/1680-0044-2020-1(22)-81-89.

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Purpose. Research of the concept of marketing of territories and the features of the use of marketing tools and technologies by local governments in the field of social and economic development of territorial community in modern economic conditions. Method. The analysis of theoretical foundations and practical use of marketing of territories in activity of territorial communities is based on methods of theoretical generalization, grouping and concretization. Results. Attention is payed to the introduction and the use of marketing of territories in the activities of territorial communities, and
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Baray, Jérôme. "Marketing territorial." La Revue des Sciences de Gestion 234, no. 6 (2008): 27. http://dx.doi.org/10.3917/rsg.234.0027.

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Oleksyuk, Hanna V., Nazariy M. Popadynets, and Nataliya S. Samotiy. "Managing territorial communities based on territorial marketing: theoretical-methodological aspects." Regional Economy, no. 3(101) (2021): 15–27. http://dx.doi.org/10.36818/1562-0905-2021-3-2.

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After local elections were held in Ukraine in October 2020 based on the new territorial ground of communities and districts, all communities received equal competencies and basic opportunities to generate their capacity and development foundations (namely, the use of single terminology – rural, town, and municipal territorial communities). Nowadays, the authorities of territorial communities should continuously improve the management foundations and methods to create conditions for the dynamic development of the territory, since the competition among the territories is growing. The paper aims
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Bezrukova, Tatiana L. "MARKETING STRATEGY OF A TERRITORY IN THE DIGITAL SPACE." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 5/3, no. 158 (2025): 181–87. https://doi.org/10.36871/ek.up.p.r.2025.05.03.022.

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In the context of global transformation, state, federal, and municipal governments regulate the marketing of territories, which is strategically important for national, regional, and municipal development. Territorial marketing plays an important role in shaping a territorial development strategy, the purpose of which is to create a favorable image of territories, increase the loyalty of key indicators of territorial development, increase the loyalty of the population of territories and consumers by creating comfortable conditions for the population and maintaining conditions to meet the needs
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Безрукова, Т. Л. "Маркетинг территорий: цифровой аспект развития". Regional and Branch Economy, № 1 (4 березня 2025): 172–76. https://doi.org/10.47576/2949-1916.2025.1.1.021.

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В статье определена роль маркетинга в развитии территорий. Оценка деятельности практики управления территориями указывает на наличие системных проблем, решением которых является применение маркетингового подхода в управлении, развитие маркетинга территорий и применение цифровых технологий в управлении территориями. При формировании маркетинговой концепции развития территорий важно учитывать ключевые направления, на которые следует обратить внимание при определении стратегических инициатив, которые определены в ходе научного исследования. При рассмотрении цифрового аспекта развития маркетинга т
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Ilyasova, E. "Evolution of the Marketing Approach to Territorial Administration." Auditor 10, no. 11 (2025): 50–54. https://doi.org/10.12737/1998-0701-2024-10-11-50-54.

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The article analyzes the historical formation of the marketing approach in territorial administration, both in Russia and abroad. On the basis of various approaches, the essence of territorial marketing is revealed, its features, goals and objectives are characterized, and attention is also focused on the relationship of types of marketing in territorial management. The actual problems of the theory and practice of the marketing approach in the management of territories are considered. The necessity of developing a conceptual system theory and practical developments in the field of territorial
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Azaryan, Elena M., and Vladimir N. Antonov. "THE CONCEPT OF TERRITORY MARKETING DEVELOPMENT IN TERMS OF MARKETING MANAGEMENT." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/25, no. 153 (2024): 193–99. https://doi.org/10.36871/ek.up.p.r.2024.12.25.020.

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The article determines that the development of territorial marketing based on the developed concept is an important indicator reflecting the general condition and growth of enterprises and organizations in the real sector. In the general concept of territorial marketing development, in order to increase the capitalization of territories, it is necessary to develop and implement investment promotion programs based on marketing tools, such as: formation of a unique and individual offer and product strategy, formation of pricing policy in accordance with the specifics of territories, optimization
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BENDAHMANE, Maha. "Marketing territorial et promotion de la ville de Casablanca." International Journal of Financial Accountability, Economics, Management, and Auditing (IJFAEMA) 3, no. 4 (2021): 633–44. http://dx.doi.org/10.52502/ijfaema.v3i4.135.

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Cet article sera consacré à l’étude de l’utilité du Marketing territorial, et sa contribution dans la promotion du territoire de Casablanca. La réalisation de notre objectif a imposé la mobilisation d’une étude qualitative qui consiste à analyser des guides d’entretien adressés à l’ensemble des autorités territoriales à l’aide de l’outil « Nvivo ». Par ailleurs, l’analyse de ces guides d’entretien adressés aux différents acteurs du territoire de Casablanca, a montré que certes la création de la marque territoriale « Wecasablanca » est récente et donc les impacts ne peuvent être mesurés dans l’
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Meskhi, B., V. Bondarenko, I. Efremenko, T. Romanishina, D. Rudoy, and A. Olshevskaya. "Impact of globalization and digitalization on the efficiency of environmental development of territories." E3S Web of Conferences 217 (2020): 06012. http://dx.doi.org/10.1051/e3sconf/202021706012.

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Territory marketing is a popular area in terms of developing directions for territorial development and practical steps for the implementation of this activity. The interest in this area has been updated due to the development of globalization and increased competition of territories with each other. However, in the scientific literature there are many similar concepts related to territorial marketing, territorial marketing and regional marketing, which requires understanding and understanding of their essential characteristics and relationships. Along with this, it is of objective interest to
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Dissertations / Theses on the topic "Marketing territorial"

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Alsdai, Mhmed. "Marketing territorial et développement touristique." Thesis, Reims, 2017. http://www.theses.fr/2017REIME001/document.

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Ce travail s’intéresse au rôle du marketing territorial dans l’évaluation des ressources touristiques qui sont le moteur du développement touristique. Il s’intéresse particulièrement à la relation entre le marketing territorial et l’évaluation du patrimoine touristique. L’étude d’un cas de comparaison entre Tripoli en Libye et Oran en Algérie va nous permettre de diagnostiquer les points de ressemblances et de divergences entre les composantes de l’environnement spatial (les moyens, l’organisation, les stratégies, l’évaluation…) dans le but de déterminer la façon d’exercer le marketing territo
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Correia, Ricardo Alexandre Fontes. "Marketing Territorial: Interacção entre Redes Industriais e Regionais." Tese, Faculdade de Economia da Universidade do Porto, 2010. http://hdl.handle.net/10216/49768.

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Correia, Ricardo. "Marketing territorial: interacção entre redes industriais e regionais." Doctoral thesis, Universidade do Porto, Faculdade de Economia, 2010. http://hdl.handle.net/10198/4498.

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As regiões dependem de factores que extravasam as suas fronteiras geográficas. Tais factores podem ser protagonizados por actores empresariais, fazendo com que a dinâmica e estrutura territorial dependa da sua actuação. As empresas, no decorrer da sua actividade, criam redes de relacionamentos que as conectam com diversas contrapartes localizadas em múltiplas regiões e que podem, por isso, condicionar a estrutura e dinâmica dos territórios nos quais se inserem. Por outro lado, o espaço não é um elemento neutro uma vez que as características territoriais também influenciam em maior ou menor esc
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Correia, Ricardo Alexandre Fontes. "Marketing Territorial: Interacção entre Redes Industriais e Regionais." Doctoral thesis, Faculdade de Economia da Universidade do Porto, 2010. http://hdl.handle.net/10216/49768.

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Chanoux, Maëva. "La rencontre entre la marque et le territoire : intégration du concept de marque dans les pratiques de marketing territorial : les cas de Bretagne et Only Lyon." Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1129.

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Notre recherche s’inscrit au cœur du phénomène nouveau des marques de territoires. Nous avons abordé cet engouement territorial en le situant au cœur des pratiques de marketing territorial. Cette discipline a retenu notre attention pour différentes raisons : il s’agit d’une discipline jeune et énormément critiquée pour son « insuffisance de connaissances ». Mais il s’agit également d’une discipline en attente d’une nouvelle structuration. Au cœur de cette étude, nous avons déterminé les liens très forts unissant les pratiques de marketing territorial et l’attractivité. Nous nous sommes donc po
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Martin, Thierry. "Droit du développement économique et marketing des territoires." Nice, 1992. http://www.theses.fr/1992NICE0017.

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La recherche a pour but de prouver que se cree une matiere transversale qui peut se formuler sous l'intitule de : "droit du developpement economique et marketing des territoires". Cette matiere a comme fondement l'amenagement du territoire ainsi que la planification et le developpement economique, consideres a la lumiere de la decentralisation d'une part et, d'autre part, de la politique regionale de la c. E. E. Mais cette matiere est aussi nourrie d'economie, et plus particulierement de la problematique de la localisation des investissements et entreprises mobiles. Les collectivites locales s
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Vieira, Inês Isabel das Neves. "O desenvolvimento da Nazaré através do marketing territorial e do branding." Master's thesis, FEUC, 2015. http://hdl.handle.net/10316/28512.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.<br>O Marketing Territorial é considerado um instrumento estratégico, cuja principal finalidade é melhorar a competitividade e o desenvolvimento do território, através da sua promoção e comunicação. Este instrumento estratégico pretende desenvolver um território, garantindo-lhe uma nova imagem, mantendo características de valor e “apagando” velhos conceitos ou preconceitos que possam existir por parte tanto dos residentes como dos visitantes (
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Nunes, Elsa Maria Ferreira. "Factores de sucesso em marketing territorial: desafios de desenvolvimento na região Alentejo." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2011. http://hdl.handle.net/10400.5/3535.

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Dissertação de Mestrado em Sociologia das Organizações e do Trabalho<br>O processo de globalização e a debilitação do plano nacional como unidade espacial de referência vieram dar destaque a novos territórios estratégicos, nomeadamente regiões e cidades. Os sucessos ou fracassos do desenvolvimento de cidades e regiões influenciam, decisivamente, os sucessos e fracassos dos países onde as mesmas se situam. O marketing territorial é um processo de promoção territorial, que tem como objectivo último o desenvolvimento local, mobilizando recursos e tirando partido das vantagens comparativas da
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Patrício, Sophie Vaz. "O papel do marketing territorial na atração de investimento : a importância dos incentivos locais." Master's thesis, FEUC, 2016. http://hdl.handle.net/10316/31840.

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Relatório de estágio do mestrado em Gestão, apresentado à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Coelho e António Martins.<br>Vivemos num mundo onde as empresas e as pessoas passaram a ser um peão, que pode movimentar-se livremente pelo mundo e que, neste quadro, tomam decisões sobre as suas deslocações, numa base diária e, conscientemente ou não, a perceção que têm de determinado lugar pode afetar essas decisões (Ispas, et al., 2015). Os investidores, para além disso, ao tomarem as suas decisões têm em atenção outros elementos como os benefícios oferecid
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Chanoux, Maëva. "La rencontre entre la marque et le territoire : intégration du concept de marque dans les pratiques de marketing territorial : les cas de Bretagne et Only Lyon." Electronic Thesis or Diss., Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1129.

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Notre recherche s’inscrit au cœur du phénomène nouveau des marques de territoires. Nous avons abordé cet engouement territorial en le situant au cœur des pratiques de marketing territorial. Cette discipline a retenu notre attention pour différentes raisons : il s’agit d’une discipline jeune et énormément critiquée pour son « insuffisance de connaissances ». Mais il s’agit également d’une discipline en attente d’une nouvelle structuration. Au cœur de cette étude, nous avons déterminé les liens très forts unissant les pratiques de marketing territorial et l’attractivité. Nous nous sommes donc po
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Books on the topic "Marketing territorial"

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Sachuk, Tat'yana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2062425.

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The textbook presents the modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the subjects and the complex of means of implementing territorial marketing, consumer behavior, macro- and micro-segmentation, differentiation and competitiveness of the territory, positioning and branding of the territory, etc. The textbook reflects such categories as public benefit, local community, cultural, social and symbolic capitals of the territory, tourist destination, institutions of territorial development, etc.
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Sachuk, Tatyana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/24423.

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Morelli, Pierre, and Mongi Sghaïer. Communication et développement territorial en zones fragiles au Maghreb. L'Harmattan, 2012.

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Makarski, Sylwester. Marketing w zarządzaniu jednostką terytorialną: Na przykładzie województwa podkarpackiego = Marketing in management of territorial unit : on example of Podkarpackie Voivodeship. Wydawn. Uniwersytetu Rzeszowskiego, 2009.

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Alfonso, Escobar López Heraldo, Instituto de Estudios Agrarios y Rurales (Guatemala), and Deutscher Entwicklungsdienst, eds. Cadenas productivas, cuentas sociales de base agraria y el desarrollo económico territorial: El caso de el Quiché. Instituto de Estudios Agrarios y Rurales (IDEAR), Coordinación de ONG y Cooperativas (CONGCOOP), 2009.

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Conférence fédérale-provinciale-territoriale des ministres et sous-ministres de l'agriculture (1994 Winnipeg, Manitoba). Federal-Provincial-Territorial Conference of Ministers and Deputy Ministers of Agriculture, Winnipeg, Manitoba, July 4-6, 1994: [documents] = Conférence fédérale-provinciale-territoriale des ministres et sous-ministres de l'agriculture, Winnipeg, Manitoba, du 4 au 6 juillet 1994 : [documents]. The Conference, 1994.

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Latusi, Sabrina. Marketing territoriale per gli investimenti. Egea, 2002.

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Dall'Ara, Giancarlo. Come progettare un piano di sviluppo turistico territoriale: Normativa, marketing, casi di eccellenza. Halley, 2006.

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Amaduzzi, Salvatore. Geomarketing: I sistemi informativi territoriali (SIT-GIS) a supporto delle aziende e della pubblica amministrazione. EPC editore, 2011.

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Petrucci, Enrica. Il restauro come strumento di marketing territoriale: Il caso del centro storico di Ascoli Piceno. FrancoAngeli, 2012.

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Book chapters on the topic "Marketing territorial"

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Belyaev, Victor I., and Oksana N. Pyatkova. "The Strategy for Sustainable Development of Territorial Entities: Territorial Marketing." In Advances in Natural, Human-Made, and Coupled Human-Natural Systems Research. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-030-75483-9_5.

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Zolkiewski, Judy, Jamie Burton, Vicky M. Story, Chris Raddats, Tim Baines, and Dominic Medway. "Overcoming Territorial Tensions in Servitized Networks: An Abstract." In Enlightened Marketing in Challenging Times. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_81.

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Murgante, Beniamino, Lucia Tilio, Francesco Scorza, and Viviana Lanza. "Crowd-Cloud Tourism, New Approaches to Territorial Marketing." In Computational Science and Its Applications - ICCSA 2011. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-21887-3_21.

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Zaragoza, María Pilar Peñarrubia, and Moisés Simancas Cruz. "The Territorial Organization of Public Tourism Statistics in Spain: A Problem of Date Generation and Use in Geomarketing." In Marketing and Smart Technologies. Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-33-4183-8_19.

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Di Pietro, Laura, Roberta Guglielmetti Mugion, Maria Francesca Renzi, and Martina Toni. "Technology and Cultural Heritage Management: Can Technology Have an Impact on Word-of-Mouth and Territorial Attractiveness?" In Rediscovering the Essentiality of Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_184.

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Burgos-Vigna, Diana. "Villa El Salvador: From a Self-Management Project to Territorial Marketing." In Learning from the Slums for the Development of Emerging Cities. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-31794-6_6.

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Prato, Giuliana B. "From Nationalization to Neoliberalism: Territorial Development and City Marketing in Brindisi." In Market Versus Society. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-74189-5_5.

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Balandina, Iryna, Serhii Pohasii, Giuseppe T. Cirella, Olena Uhodnikova, Nataliia Vlashchenko, and Olga Sokolova. "Marketing Strategies and Communication Dynamics for Territorial Development in Post-Conflict Ukraine." In Contributions to Economics. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-48735-4_18.

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Dolores, Luigi, Maria Macchiaroli, and Gianluigi De Mare. "Awareness Campaigns and Sustainable Marketing for an Efficient Use of Territorial Resources." In Lecture Notes in Networks and Systems. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-06825-6_131.

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Sobczak, Anna. "Tourism, Leisure Development and Quality of Life for Local People." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_26.

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AbstractSustainable development of tourism is an important tool to stimulate the development of tourist areas. An important role in this process is played by the local community, which is an important capital in the development of tourism, as well as a beneficiary of changes. Their attitudes, behaviors and involvement in development processes have a key impact on achieving environmental, social and economic goals of sustainable tourism development. The analysis will consider the role of residents in the following aspects: co-creator of the tourist product, beneficiary of the introduced improve
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Conference papers on the topic "Marketing territorial"

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Uhodnikova, Olena, Roman Oleksenko, Mariia Pokolodna, Oksana Yurynets, and Kostiantyn Viatkin. "MECHANISMS OF PUBLIC MARKETING IN THE SYSTEM OF POST-WAR SOCIO-ECONOMIC RECOVERY OF TERRITORIAL COMMUNITIES." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.71.

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After war conflicts or crisis situations, the recovery of territorial communities becomes the most important task for ensuring stability and development. However, effective recovery requires not only material but also informational and communication efforts aimed at forming a positive image and attracting investment. Ukraine has suffered significant damage as a result of the full-scale military aggression, so there is a great need for the implementation of public administration mechanisms to attract investment for the reconstruction of territories. Problem statement: the problem is that the la
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Herbočková, Lucie. "Teritoriální marketing jako faktor regionálního rozvoje na příkladu města Curych." In XXIII. mezinárodní kolokvium o regionálních vědách / 23rd International Colloquium on Regional Sciences. Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9610-2020-35.

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The article introduces the concept of territorial marketing and its reflection in the attractiveness of Zurich territory. Even though the process of globalization brings benefits, it also challenges the small territories to compete in the global market. Regarding regional development, the concept helps to maximize the level of the attractiveness of the city, thus economic growth. In general, territorial marketing strategies are quite successful in innovative regions, as well as cities. The primary reason for choosing such a city is precisely its innovative potential and strategy, as the city c
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Antonov, Vladimir Nikolaevich. "MARKETING TOOLS FOR THE DEVELOPMENT OF TERRITORIES AS A FACTOR IN ENSURING THE QUALITY OF THE ENVIRONMENT FOR THE LIFE OF THE POPULATION." In Themed collection of papers from Foreign International Scientific Conference «Modern research on the way to a new scientific revolution». by HNRI «National development» in cooperation with AFP (Puerto Cabezas, Nicaragua). November 2024. – Havana (Cuba). Crossref, 2025. https://doi.org/10.37539/241128.2024.70.74.030.

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The development of territories is recognized as a catalyst for economic growth, marketing of territories becomes a key element combining the identification of unique territorial features with innovative strategies aimed at strengthening local pride and global recognition. This approach not only emphasizes the identity of the Territories, but also engages its communities, using their ideas and experience to create authentic and compelling stories and events in the development of the Territories. Tools for the development of territory marketing are considered, with the help of which territories
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Tartaraj, Azeta, and Brunela Trebicka. "Marketing of the Territory of Tirana City, Albania: Strategies for Economic Development and Tourism Promotion." In 9th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/eraz.2023.583.

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This study examines the role of territorial marketing in enhanc­ing economic growth and tourism in Tirana City, Albania. Employing a mixed-methods approach, including stakeholder interviews and tourism data analysis, the research highlights the significant impact of effective marketing strategies tailored to Tirana’s unique attractions. These strategies not only at­tract tourists but also stimulate local economic activities. The study under­scores the importance of public-private partnerships and digital marketing in boosting territorial marketing efforts. However, its focus on Tirana limits t
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Alaoui, Yasmine. "Towards a territorial marketing based on citizen involvement." In Intelligent Human Systems Integration (IHSI 2023) Integrating People and Intelligent Systems. AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1002865.

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The aim of this research is to examine how local authorities, and more particularly municipalities, should focus on the local population in order to develop their territorial strategies. The study of governance falls within the scope of research on the transformation of local public action and on new forms of multi-level and multi-associates coordination: what roles do the devices and tools, in this case marketing in the fabric of local governance, play for a successful attractiveness, and how can governance be promoted on the basis of an endogenous strategy? The main purpose of this document
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6

David Claumann, Alan, PAOLA BEATRIZ MAY REBOLLAR, and ADEMIR ANTONIO CAZELLA. "MARKETING TERRITORIAL APLICADO A INICIATIVAS DE DESENVOLVIMENTO SUSTENTÁVEL." In 61º Congresso da SOBER. Even3, 2023. http://dx.doi.org/10.29327/sober2023.626696.

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Khodko, S. Т. "PERMANENT RESIDENTS AS A GOAL OF CUSTOMER ORIENTATION IN THE TERRITORIAL MANAGEMENT." In Regional economy and territorial development. INSTITUTE OF PROBLEMS OF REGIONAL ECONOMICS OF THE RUSSIAN ACADEMY OF SCIENCES, 2021. http://dx.doi.org/10.52897/978-5-8088-1636-7-2021-15-1-157-163.

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The article covers a list of approaches to the state and municipal management as well as clarification of the territorial marketing states form the position of various consumers in the “permanent resident” target group: customers and clients. Customer-centric orientation approaches are presented.
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Rua, Sandra. "Estrategias de marketing territorial aplicadas a un gran proyecto urbano desde la perspectiva de sus actores: el caso de Puerto Madero en Buenos Aires." In Seminario Internacional de Investigación en Urbanismo. Facultad de Arquitectura. Universidad de la República, 2015. http://dx.doi.org/10.5821/siiu.6168.

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La revitalización económica-social y territorial de Puerto Madero (antiguo puerto de Buenos Aires), produjo nuevas geografías socio-económicas sustentadas en la construcción de una nueva imagen de ciudad, que redefinió el “sentido del lugar” y tiñó al área de nuevos significados.&#x0D; Las estrategias de marketing territorial potenciaron la reactivación de un mercado de suelo (uno de los más importante) que se encontraba inmóvil.&#x0D; Este artículo indaga sobre cuáles han sido las estrategias de marketing territorial aplicadas en un gran proyecto urbano (GPU) como es Puerto Madero, desde la m
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Zamozhnykh, Elena A., Eugene A. Pobedinskaya, and Natalya Yu Omarova. "Marketing Communications in Territorial Brand Promotion: The Regional Aspect." In International Scientific and Practical Conference Strategy of Development of Regional Ecosystems “Education-Science-Industry” (ISPCR 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220208.075.

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Bezpartochnyi, Maksym, and Olesia Bezpartochna. "Inclusive rural development of territorial communities of Lviv region through financial decentralisation and territorial marketing." In Research for Rural Development 2024 : annual 30th international scientific conference. Latvia University of Life Sciences and Technologies, 2024. https://doi.org/10.22616/rrd.30.2024.016.

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Ensuring inclusive rural development of territorial communities requires a comprehensive study and the use of special methods and tools. To ensure such growth, it is advisable to apply financial decentralisation and territorial marketing. The aim of the study is to determine the level of inclusive rural development of territorial communities of Lviv region. The study is based on the analysis of the budgetary indicators of rural territorial communities of Lviv region, a study of the political, economic and social inclusion of active groups of entities of rural territorial communities of Lviv re
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Reports on the topic "Marketing territorial"

1

Caviedes Villegas, Clara Sofía. Plan estratégico de marketing territorial para el municipio de Pitalito Huila. Universidad Nacional Abierta y a Distancia, 2019. http://dx.doi.org/10.22490/ecacen.3488.

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