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Books on the topic 'Marketing territorial'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Sachuk, Tat'yana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2062425.

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The textbook presents the modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the subjects and the complex of means of implementing territorial marketing, consumer behavior, macro- and micro-segmentation, differentiation and competitiveness of the territory, positioning and branding of the territory, etc. The textbook reflects such categories as public benefit, local community, cultural, social and symbolic capitals of the territory, tourist destination, institutions of territorial development, etc.

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2

Sachuk, Tatyana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/24423.

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3

Morelli, Pierre, and Mongi Sghaïer. Communication et développement territorial en zones fragiles au Maghreb. L'Harmattan, 2012.

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4

Makarski, Sylwester. Marketing w zarządzaniu jednostką terytorialną: Na przykładzie województwa podkarpackiego = Marketing in management of territorial unit : on example of Podkarpackie Voivodeship. Wydawn. Uniwersytetu Rzeszowskiego, 2009.

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5

Alfonso, Escobar López Heraldo, Instituto de Estudios Agrarios y Rurales (Guatemala), and Deutscher Entwicklungsdienst, eds. Cadenas productivas, cuentas sociales de base agraria y el desarrollo económico territorial: El caso de el Quiché. Instituto de Estudios Agrarios y Rurales (IDEAR), Coordinación de ONG y Cooperativas (CONGCOOP), 2009.

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6

Conférence fédérale-provinciale-territoriale des ministres et sous-ministres de l'agriculture (1994 Winnipeg, Manitoba). Federal-Provincial-Territorial Conference of Ministers and Deputy Ministers of Agriculture, Winnipeg, Manitoba, July 4-6, 1994: [documents] = Conférence fédérale-provinciale-territoriale des ministres et sous-ministres de l'agriculture, Winnipeg, Manitoba, du 4 au 6 juillet 1994 : [documents]. The Conference, 1994.

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7

Latusi, Sabrina. Marketing territoriale per gli investimenti. Egea, 2002.

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8

Dall'Ara, Giancarlo. Come progettare un piano di sviluppo turistico territoriale: Normativa, marketing, casi di eccellenza. Halley, 2006.

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9

Amaduzzi, Salvatore. Geomarketing: I sistemi informativi territoriali (SIT-GIS) a supporto delle aziende e della pubblica amministrazione. EPC editore, 2011.

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10

Petrucci, Enrica. Il restauro come strumento di marketing territoriale: Il caso del centro storico di Ascoli Piceno. FrancoAngeli, 2012.

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11

Markus, Zander, Rosales Mazariegos Sergio Armando, Molina Loza Jorge Estuardo, Hernández Marroquín Elder Alexander, and Instituto de Estudios Agrarios y Rurales (Guatemala), eds. Cadenas productivas, dinámicas agrarias y cuentas territoriales de base agropecuaria: El sur de Petén. Coordinación de ONG y Cooperativas, Instituto de Estudios Agrarios y Rurales, 2010.

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12

Carricart, Pedro E. Cooperativas rurales y territorios en la región pampeana argentina: Transformaciones sociales, económicas y organizacionales. Editorial La Colmena, 2012.

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13

Marketing technologiczny i marketing terytorialny =: (Technological and territorial marketing). Komitet Przestrzennego Zagospodarowania Kraju PAN, 2007.

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14

O valor global do produto local: A identidade territorial como estratégia de marketing. Editora Senac São Paulo, 2019.

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15

Geomarketing : cómo sacar partido al marketing territorial para vender y fidelizar más - 1. ed. ESIC Editorial, 2012.

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16

Girard, Valerie. Contribution a l'etude du marketing territorial: Le cas des projets de ville et d'agglomération franc̦aises. 1999.

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17

Patchell, Jerry. Territorial Organization of Variety: Cooperation and Competition in Bordeaux, Napa and Chianti Classico. Taylor & Francis Group, 2016.

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18

Patchell, Jerry. Territorial Organization of Variety: Cooperation and Competition in Bordeaux, Napa and Chianti Classico. Taylor & Francis Group, 2016.

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19

Patchell, Jerry. Territorial Organization of Variety: Cooperation and Competition in Bordeaux, Napa and Chianti Classico. Taylor & Francis Group, 2016.

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20

Patchell, Jerry. Territorial Organization of Variety: Cooperation and Competition in Bordeaux, Napa and Chianti Classico. Taylor & Francis Group, 2016.

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21

Patchell, Jerry. Territorial Organization of Variety: Cooperation and Competition in Bordeaux, Napa and Chianti Classico. Taylor & Francis Group, 2016.

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22

Pike, Steven. Destination Marketing Organisations: Bridging Theory and Practice (Advances in Tourism Research). Elsevier Science, 2004.

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23

The territorial organization of variety: Cooperation and competition in Bordeaux, Napa and Chianti Classico. Ashgate, 2010.

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24

Destination Marketing Organisations: Bridging Theory and Practice (Advances in Tourism Research). Elsevier Science, 2004.

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25

Linero Bocanegra, James Paul, and Gustavo Riveros Polania. Identificación de los aspectos que permiten la construcción de marketing territorial en uno de los barrios de la localidad de Usme de la ciudad de Bogotá D.C. Universidad Santo Tomas, 2019. http://dx.doi.org/10.15332/dt.inv.2021.02462.

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26

Tecnopoli: L'articolazione territoriale della competitività in Italia. F. Angeli, 2006.

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27

Marketing de ciudades y territorios : una visión renovada. Dextra Editorial, 2017.

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28

Mele, Christopher. Selling the Lower East Side: Culture, Real Estate, and Resistance in New York City. University of Minnesota Press, 2000.

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29

Jin, Byoungho Ellie. Global Fashion Business. Bloomsbury Publishing Plc, 2024. http://dx.doi.org/10.5040/9781350180215.

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In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. InGlobal Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know

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30

Canada Maps, Canadian Provinces, Territories and Flags Coloring Book: Blank, Outline and Detailed Maps for Coloring, Marketing and Education. CreateSpace Independent Publishing Platform, 2015.

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31

Samuel, Lawrence R. Boomers 3.0. ABC-CLIO, LLC, 2017. http://dx.doi.org/10.5040/9798400620706.

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Capitalizing on what is arguably the most important social phenomenon of our time and place―the aging of America―this book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029―the year when the last boomer will have turned 65―there will still be more than 61 million boomers, roughly 17 percent of the projected population of the

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32

Mendoza Lafourie, Sandra Ester. Implementación del Place Marketing en Colombia y su relación con la creación de productos para el turismo cultural y marcas territorio. Universidad EAN, 2016. http://dx.doi.org/10.21158/9789587564136.

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33

Smale, Bob. Exploring Trade Union Identities. Policy Press, 2020. http://dx.doi.org/10.1332/policypress/9781529204070.001.0001.

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This book explores questions of trade union identities and what is termed ‘niche unionism’ in the work. It exposes the inadequacy of the extant industrial relations literature in explaining both contemporary union identities and the significance of niche to union organisation. It explores the contribution of alternative bodies of literature including organisational identity theory, social identity theory and marketing. The work introduces a new approach to understanding unions’ projected identities in the form of a multidimensional framework of analysis developed from more than ten years resea

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34

Manuale dell'Export manager (6a ed., 2008); I mercati dell'Europa socialista (1979); La grande distribuzione europea (3a ed., 1991); La nuova Cina (1981); I mercati dell'Opec (1982); Il commercio estero delle tecnologie, dei progetti industriali e dei know-how (4a ed., 2005); La strategia di marketing internazionale (4a ed., 2005); Il marketing agroalimentare (9a ed., 2007), Il marketing globale (3a ed., 2004); Il marketing operativo (2a ed 2004); Euromarketing e mercato unico europeo (1994); Marketing strategico e competitivo (2a ed., 1995); Countertrade e commercio estero 2000 (1996); Alleanze strategiche per l’impresa (1997); Vendere alla grande distribuzione (2a ed., 2005); Azienda obiettivo vendita (1998); Strategie di vendita per l’impresa (2a ed., 2005); Il marketing industriale (2a ed, 2007); Il marketing politico ed elettorale (4a ed., 2010); Il marketing della moda (8a ed., 2010); E-commerce e web marketing (5a ed. 2010); Il marketing non profit (2003); Il marketing pubblico (2a ed., 2006); Decisioni di marketing e problem solving (2003); Il glocal marketing (2004), Il marketing dell’arte (2005), Il marketing dello spettacolo (2005); Il marketing della cultura (2005); Obiettivo competitività (2006); Il marketing urbano e territoriale (2006); Il marketing sanitario (2a ed., 2009); Il marketing personale (2007); L’arte dello shopping (2008); Marketing relazionale e consumatori alleati (2008); Il marketing ecologico (2008); Start up. La guida completa per chi vuole mettersi in proprio e creare da zero un’impresa di successo (2009); Turnaround. Ripensare e riprogettare l’impresa. (2010); Lavoro e gioco di squadra (2010), Dagli errori al manager di successo. Gestire gli errori come risorse e opportunità (2011). Franco Angeli, 2011.

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35

Padovesi, Luigi. MAPS HACKS Local Marketing: Promuovi la Tua Impresa Sul Territorio con una Strategia per Vincere la Guerra Del SEO Nella Tua Città Su Google Maps Senza Ottimizzazione Risultati Di Ricerca o Pubblicità. Independently Published, 2018.

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