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Journal articles on the topic 'Marketing territorial'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Chechulin, A. V., A. L. Kuznecov, V. P. Grakhov, and M. B. Perfil’eva. "Communication and Marketing Technologies of Territory Promotion: Forming Professional Market in Russia." Science & Technique 19, no. 2 (2020): 125–29. http://dx.doi.org/10.21122/2227-1031-2020-19-2-125-129.

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The purpose of the paper is to analyze a market of territorial marketing as a special, significantly different from the commercial market in the post-Soviet space. Attempts to characterize this territorial marketing market in general have not yet been undertaken. The authors have set a task to answer questions about their understanding of the territorial marketing essence; nature of interest of any territories in general and post-Soviet territories, in particular, in the use of marketing tools in its strategic development; territorial marketing market structure – customers of such services on

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2

Придатько, Елла. "МАРКЕТИНГ ТЕРИТОРІЙ В СИСТЕМІ УПРАВЛІННЯ СОЦІАЛЬНО-ЕКОНОМІЧНИМ РОЗВИТКОМ ГРОМАДИ". Economical 1, № 1(22) (2020): 81–89. http://dx.doi.org/10.31474/1680-0044-2020-1(22)-81-89.

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Purpose. Research of the concept of marketing of territories and the features of the use of marketing tools and technologies by local governments in the field of social and economic development of territorial community in modern economic conditions. Method. The analysis of theoretical foundations and practical use of marketing of territories in activity of territorial communities is based on methods of theoretical generalization, grouping and concretization. Results. Attention is payed to the introduction and the use of marketing of territories in the activities of territorial communities, and

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Baray, Jérôme. "Marketing territorial." La Revue des Sciences de Gestion 234, no. 6 (2008): 27. http://dx.doi.org/10.3917/rsg.234.0027.

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4

Oleksyuk, Hanna V., Nazariy M. Popadynets, and Nataliya S. Samotiy. "Managing territorial communities based on territorial marketing: theoretical-methodological aspects." Regional Economy, no. 3(101) (2021): 15–27. http://dx.doi.org/10.36818/1562-0905-2021-3-2.

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After local elections were held in Ukraine in October 2020 based on the new territorial ground of communities and districts, all communities received equal competencies and basic opportunities to generate their capacity and development foundations (namely, the use of single terminology – rural, town, and municipal territorial communities). Nowadays, the authorities of territorial communities should continuously improve the management foundations and methods to create conditions for the dynamic development of the territory, since the competition among the territories is growing. The paper aims

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Bezrukova, Tatiana L. "MARKETING STRATEGY OF A TERRITORY IN THE DIGITAL SPACE." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 5/3, no. 158 (2025): 181–87. https://doi.org/10.36871/ek.up.p.r.2025.05.03.022.

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In the context of global transformation, state, federal, and municipal governments regulate the marketing of territories, which is strategically important for national, regional, and municipal development. Territorial marketing plays an important role in shaping a territorial development strategy, the purpose of which is to create a favorable image of territories, increase the loyalty of key indicators of territorial development, increase the loyalty of the population of territories and consumers by creating comfortable conditions for the population and maintaining conditions to meet the needs

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6

Безрукова, Т. Л. "Маркетинг территорий: цифровой аспект развития". Regional and Branch Economy, № 1 (4 березня 2025): 172–76. https://doi.org/10.47576/2949-1916.2025.1.1.021.

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В статье определена роль маркетинга в развитии территорий. Оценка деятельности практики управления территориями указывает на наличие системных проблем, решением которых является применение маркетингового подхода в управлении, развитие маркетинга территорий и применение цифровых технологий в управлении территориями. При формировании маркетинговой концепции развития территорий важно учитывать ключевые направления, на которые следует обратить внимание при определении стратегических инициатив, которые определены в ходе научного исследования. При рассмотрении цифрового аспекта развития маркетинга т

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Ilyasova, E. "Evolution of the Marketing Approach to Territorial Administration." Auditor 10, no. 11 (2025): 50–54. https://doi.org/10.12737/1998-0701-2024-10-11-50-54.

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The article analyzes the historical formation of the marketing approach in territorial administration, both in Russia and abroad. On the basis of various approaches, the essence of territorial marketing is revealed, its features, goals and objectives are characterized, and attention is also focused on the relationship of types of marketing in territorial management. The actual problems of the theory and practice of the marketing approach in the management of territories are considered. The necessity of developing a conceptual system theory and practical developments in the field of territorial

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Azaryan, Elena M., and Vladimir N. Antonov. "THE CONCEPT OF TERRITORY MARKETING DEVELOPMENT IN TERMS OF MARKETING MANAGEMENT." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/25, no. 153 (2024): 193–99. https://doi.org/10.36871/ek.up.p.r.2024.12.25.020.

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The article determines that the development of territorial marketing based on the developed concept is an important indicator reflecting the general condition and growth of enterprises and organizations in the real sector. In the general concept of territorial marketing development, in order to increase the capitalization of territories, it is necessary to develop and implement investment promotion programs based on marketing tools, such as: formation of a unique and individual offer and product strategy, formation of pricing policy in accordance with the specifics of territories, optimization

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9

BENDAHMANE, Maha. "Marketing territorial et promotion de la ville de Casablanca." International Journal of Financial Accountability, Economics, Management, and Auditing (IJFAEMA) 3, no. 4 (2021): 633–44. http://dx.doi.org/10.52502/ijfaema.v3i4.135.

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Cet article sera consacré à l’étude de l’utilité du Marketing territorial, et sa contribution dans la promotion du territoire de Casablanca. La réalisation de notre objectif a imposé la mobilisation d’une étude qualitative qui consiste à analyser des guides d’entretien adressés à l’ensemble des autorités territoriales à l’aide de l’outil « Nvivo ». Par ailleurs, l’analyse de ces guides d’entretien adressés aux différents acteurs du territoire de Casablanca, a montré que certes la création de la marque territoriale « Wecasablanca » est récente et donc les impacts ne peuvent être mesurés dans l’

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Meskhi, B., V. Bondarenko, I. Efremenko, T. Romanishina, D. Rudoy, and A. Olshevskaya. "Impact of globalization and digitalization on the efficiency of environmental development of territories." E3S Web of Conferences 217 (2020): 06012. http://dx.doi.org/10.1051/e3sconf/202021706012.

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Territory marketing is a popular area in terms of developing directions for territorial development and practical steps for the implementation of this activity. The interest in this area has been updated due to the development of globalization and increased competition of territories with each other. However, in the scientific literature there are many similar concepts related to territorial marketing, territorial marketing and regional marketing, which requires understanding and understanding of their essential characteristics and relationships. Along with this, it is of objective interest to

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Mezane, Youssef, and Chahoua Mohamed Abou. "The OURIKA Valley: 9 steps for successful territorial marketing." African Scientific Journal Vol 3, N°16 (2023): 775. https://doi.org/10.5281/zenodo.7756867.

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Résumé La mondialisation de l’économie et l’ouverture des frontières, La circulation croissante des personnes, des biens et de l’information, d’une part, et les pratiques récentes dans l’aménagement territoriales applique par différentes territoires de payes développée, constituent un monde d'opportunités pour les pays du tiers monde afin de renforcer leur économie. Dans   ce contexte les communes territorial dans notre payé sont donc obligés d’adopter di

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Camarena, Margarita, and Andrés Valdez. "Definiciones, desafíos y métodos del marketing territorial." Mercados y Negocios, no. 6 (February 3, 2002): 32–42. http://dx.doi.org/10.32870/myn.v0i6.4943.

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Abordar con cierta profundidad los conocimientos que proporciona el marketing territorial, requiere tratar las definiciones, desafíos territoriales y método de marketing territorial estratégico. Para ello, intentamos mostrar que el marketing territorial promueve comportamientos “racionales” tales que hace posible la maximización de utilidades, quizá especialmente cuando se presenta con un acto de intereses. Debido a que en la actualidad alrededor del marketing territorial giran nuevas interrogantes que gravitan acerca de la validez y efectividad e las técnicas de persuasión de los ciudadanos p

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Sokolov, Yaroslav A. "Mechanisms for Implementing Territorial Marketing for Strategic Development of Regions." Теория и практика общественного развития, no. 2 (February 28, 2024): 93–99. http://dx.doi.org/10.24158/tipor.2024.2.12.

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The article discusses the mechanisms for implementing territorial marketing for the strategic development of regions. The relevance of this topic is due to the spatial imbalance in the economic situation of urban and more developed territories, while rural areas are in decline, which allows talking about the need to implement territo-rial marketing for a particular region. It is emphasized that as part of the economy globalization and increased competition between territories for resources, tourist flows, entrepreneurial initiatives, the principle “think global-ly – act locally” is the most ef

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Kyfyak, Vasyl, and Oleksandr Kyfyak. "REGIONAL MARKETING CYCLE AND TERRITORIAL MARKETING TOOLS." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS ІV, no. 92 (2023): 96–106. http://dx.doi.org/10.34025/2310-8185-2023-4.92.07.

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In the modern conditions of the development of the regional economy, there is a need to create a system of multi-level marketing-oriented management of the development of the region, which determines the relevance of the study of the regional marketing cycle and the establishment of territorial marketing tools. Determining the stages of the regional marketing cycle, where each subsequent process is based on the previous one, and solving the problem of correct positioning and promotion of the region on the interregional market is the most important factor in ensuring its sustainable development

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Purhani, Safar Hasan, Sevda Binyat Mamedova, Dilrabo Mukumova, and Nilufar Esanmurodova. "Digital marketing in mountain tourism: Challenges of the new time and development priorities." BIO Web of Conferences 151 (2025): 04019. https://doi.org/10.1051/bioconf/202515104019.

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The tourism industry is increasingly playing a special role in the economy of countries, regions, cities and individual locations. It not only becomes a source of replenishment of territorial budgets directly, but also contributes to the development of small and medium-sized businesses, contributes to the creation of new jobs, influences the technological and digital transformation of territories. Modern conditions impose their own restrictions on the development of the industry and, at the same time, open up new opportunities for domestic tourism in Russia. The purpose of the study was to ide

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Purhani, Safar Hasan, Sevda Binyat Mamedova, Shoira Mamatkulova, and Gulnoza Shodieva. "Digital marketing in mountain tourism: Challenges of the new time and development priorities." BIO Web of Conferences 151 (2025): 03002. https://doi.org/10.1051/bioconf/202515103002.

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The tourism industry is increasingly playing a special role in the economy of countries, regions, cities and individual locations. It not only becomes a source of replenishment of territorial budgets directly, but also contributes to the development of small and medium-sized businesses, contributes to the creation of new jobs, influences the technological and digital transformation of territories. Modern conditions impose their own restrictions on the development of the industry and, at the same time, open up new opportunities for domestic tourism in Russia. The purpose of the study was to ide

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17

KHANFAR, Fatima Ezzahra, and Hassan AZOUAOUI. "Territorial relationship marketing: a lever of territorial attractiveness." International Journal of Accounting, Finance, Auditing, Management and Economics 3, no. 1-1 (2022): 85–100. https://doi.org/10.5281/zenodo.5899103.

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The attractiveness of the territory is a strategic objective of public policies. This objective is explained by the contribution of Foreign Direct Investments (FDI) to economic growth and even to the sustainable development of the host country. Nevertheless, the frenzy of competition between territories on a global scale combined with a galloping globalization and the fragmentation of value chains on an international scale highlights the need to go beyond the promotion of location factors Multinational Firms (MNCs) providers of FDI. Inexorably, the factors of territorialization become signific

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Камалова, Т. А., and Х. М. Сидова. "The role of marketing in the development of the regional economy." Экономика и предпринимательство, no. 3(128) (May 13, 2021): 410–13. http://dx.doi.org/10.34925/eip.2021.128.3.078.

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В статье проведен анализ использования концепции маркетинга в управлении территориями. Выявлено, что применение территориального маркетинга обусловлено конкуренцией между регионами за денежные поступления, миграцией населения и трудовых ресурсов на территории с более высоким качеством жизни. Показано, что маркетинг выступает инструментом экономического развития территорий, которые стараются привлечь к себе внимание. Обоснована необходимость внедрения в систему управления территориями маркетинговых подходов для обеспечения высокого качества жизни и конкурентоспособности территорий. The article

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Khadija, ELKAM. "LE MARKETING TERRITORIAL COMME OUTIL DE DEVELOPPEMENT DE L'ATTRACTIVITE TERRITORIALE : ÉLEMENTS DE REFLEXION PROSPECTIVE POUR LA REGION GUELMIM OUED-NOUN." Revue Economie et Société 1, no. 2 (2022): 20–38. https://doi.org/10.5281/zenodo.6941214.

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L’objectif de ce travail est de mettre en exergue la nécessité de la mise en place d’une démarche marketing territorial par et pour la région Guelmim Oued-Noun (GON) qui se dote d’un potentiel naturel, culturel et touristique important et qui dispose d’une offre produit-territoire attrayante mais moins communiquée. Sur la base d’une étude prospective, participative et exploratoire et en profitant des enseignements du marketing territorial, nous proposons quelques éléments de réflexion permettant le d&e

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Лавров, Александр, Aleksandr Lavrov, Лада Поликарпова, and Lada Polikarpova. "TERRITORIAL MARKETING AS BASIS FOR MULTILEVEL MANAGEMENT SYSTEM OF TERRITORIAL DEVELOPMENT." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2016, no. 2 (2016): 66–72. http://dx.doi.org/10.21603/2500-3372-2016-2-66-72.

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This article features results of research of specific properties and new possibilities of using marketing areas. For this purposes we analysed the main differences between traditional marketing and area marketing. We point out their most significant differences in the composition and content, evaluate competitive positions, purposes, methods, organizational support, place and role in the control system. The analysis disclosed the two-sided nature of the concept of "territory" in the marketplace as a special "commodity" with multiuseful value and as "major company" that produces a certain set o

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Bikmetov, Evgeniy, Marina Bogatyreva, Elena Kuznetsova, Igor Ruvenny, and Sergey Golikov. "Green marketing and territorial branding as a regional identity economy element." BIO Web of Conferences 130 (2024): 08010. http://dx.doi.org/10.1051/bioconf/202413008010.

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The aim of the study is to substantiate the idea of developing the identity economy of the socio-economic territorial system on the basis of adapting the classical marketing concept “4P” to territorial marketing taking into account the principles of green marketing. The study is based on the following methodological approaches: institutional and behavioral approaches to the identity economy, the integrated approach and the principle of complementarity, which involves the analysis of the organizational structure of the object, accounting for internal and external interactions, the practice-orie

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Melnyk, Alla. "Marketing technologies in the public administrationof the territorial community: problems of implementation." Herald of Economics, no. 3 (November 22, 2024): 24–44. https://doi.org/10.35774/visnyk2024.03.024.

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Introduction. Increasing the autonomy of the territorial communities activities as subjects of economic relations in making management decisions, which was a consequence of decentralization, the need to ensure their self-sufficiency, new approaches to understanding the territorial community as a kind of corporation, as a local “quasi-market”, as a society, actualization of the problem of increasing efficiency the economic potential of communities determine the need for new approaches to solving the problems of their development, the search for new technologies in the public administration syst

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Azaryan, E. M., D. E. Voziyanov, A. N. Beketov, and V. A. Kaderova. "The Origin of Territory Marketing." Vestnik of the Plekhanov Russian University of Economics 20, no. 1 (2023): 200–210. http://dx.doi.org/10.21686/2413-2829-2023-1-200-210.

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Today’s world is subjected to fast and deep changes, which is caused both by global transformations, their local specific features and profiles and wide proliferation of digitalization affecting all spheres of life for individuals, society and whole territories. Nowadays territories themselves need marketing so that entities of management could attain goals of different level. The goal of the article is to substantiate conceptual approach to territory marketing as a factor of social and economic city development in conditions of economy digitalization. The research used such general academic m

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Voskresenskaya, Olga V. "MARKETING OF TERRITORIES AS A FACTOR OF SOCIOECONOMIC DEVELOPMENT, INCREASING INVESTMENT ACTIVITY AND FORMING A FAVORABLE IMAGE OF THE TERRITORY." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 11/4, no. 152 (2024): 52–58. https://doi.org/10.36871/ek.up.p.r.2024.11.04.007.

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Taking into account changing factors and conditions, high level of competitiveness, emergence of new forms of digitalization, information platforms, development of measures to improve the socio-economic level creates an effective basis for investment attractiveness, favorable image of the territory. In turn, the image of the territory acts as a set of positive characteristics that serve as a concept for the formation of a sustainable economy of a particular territorial object, as well as attracting investments, tourist flow, consumers, population, business projects. This set of actions is larg

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Камалова, Т. А., and Д. А. Абдуллаева. "Territorial marketing as a tool for managing strategic development." Экономика и предпринимательство, no. 3(116) (May 15, 2020): 698–700. http://dx.doi.org/10.34925/eip.2020.116.3.144.

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В статье исследован территориальный маркетинг как инструмент управления стратегическим развитием. Предметом исследования является рассмотрение вопросов использования инструментов территориального маркетинга в целях повышения конкурентоспособности территорий. Выполнен анализ существующих подходов к определению категории «региональный маркетинг», на основе которого обосновано авторское определение исследуемой категории. Автором анализируется опыт стратегического планирования в регионах Российской Федерации и зарубежных странах, сформулированы выводы о системном характере использования принципов

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Hassib, Rehailia, and Saadi Ibtissem. "Territorial marketing: A tool for developing the attractiveness of territories." A/Z : ITU journal of Faculty of Architecture 15, no. 3 (2018): 61–69. http://dx.doi.org/10.5505/itujfa.2018.14622.

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Bliumska-Danko, Kseniia, and Nataliia Kolodnenko. "INTERCONNECTIONS BETWEEN TERRITORIAL MARKETING AND THE BRAND OF UNITED TERRITORIAL COMMUNITIES." Ukrainian Journal of Applied Economics 4, no. 3 (2019): 415–21. http://dx.doi.org/10.36887/2415-8453-2019-3-46.

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Introduction. The rapid implementation of administrative-territorial reform in Ukraine requires the search for new effective tools to increase the economic and social efficiency of united territorial communities. Given that the main factor in the successful economic activity of a legal entity is an effective marketing policy, we hypothesized that the formation of the economic system of UTC should take place on the basis of marketing with brand development in this area. In such circumstances, there is a need to define the nature and relationship between the marketing of the territory and the te

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ЯКУШЕВСЬКА, Оксана. "ЗАЛУЧЕННЯ ІНВЕСТОРІВ У ТЕРИТОРІАЛЬНОМУ МАРКЕТИНГУ". Herald of Khmelnytskyi National University. Economic sciences 324, № 6 (2024): 251–55. http://dx.doi.org/10.31891/2307-5740-2023-324-6-42.

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In the conditions of economic instability caused by the spread of the COVID-19 pandemic and military actions by the russian federation on our territory, local government authorities feel the impact of the "belt-tightening" strategy implemented by the central government. Faced with their own financial difficulties, the center reduces transfers, which were previously the main source of funds for supporting infrastructure and overall urban development. Therefore, territorial bodies aspiring to development must actively work on creating a positive image of their territory to diversify sources of c

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Lukyanova, Natalia, and Aleksandr Stremousov. "Development of a territorial tourism product using a marketing and analytical approach." E3S Web of Conferences 208 (2020): 08026. http://dx.doi.org/10.1051/e3sconf/202020808026.

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The article describes the author’s method of forming the concept of a territorial tourist product within the framework of a marketing and analytical approach. The methodology is based on marketing research, the use of statistical analysis to objectively substantiate the proposed investment decisions in the field of tourism infrastructure and the management of strategic development of the territories, as well as on the construction of a marketing multi-attribute model of a territorial tourism product. The proposed methodology is implemented in the municipal unit of the Kaliningrad region within

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Proulx, Marc-Urbain, and Dominic Tremblay. "Marketing territorial et positionnement mondial." Géographie, économie, société 8, no. 2 (2006): 239–56. http://dx.doi.org/10.3166/ges.8.193-211.

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Proulx, Marc-Urbain, and Dominic Tremblay. "Marketing territorial et positionnement mondial." Géographie, économie, société 8, no. 2 (2006): 239–56. http://dx.doi.org/10.3166/ges.8.239-256.

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Kondrashova, Olga N., and Victoria S. Bober. "DIGITAL ECONOMY AND TERRITORIAL MARKETING." Economy, labor, management in agriculture, no. 3 (2021): 110–15. http://dx.doi.org/10.33938/213-110.

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Khokhuliak, Olesia. "Formation of marketing strategies for sustainable development of territorial communities." PROBLEMS AND PROSPECTS OF ECONOMIC AND MANAGEMENT, no. 4 (40) (December 30, 2024): 130–37. https://doi.org/10.25140/2411-5215-2024-4(40)-130-137.

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The article provides a scientific rationale and theoretical-methodological foundations for developing marketing strategies for the sustainable development of territorial communities. It highlights the role of territorial marketing in ensuring the sustainable development of territorial communities. The main trends in the evolution of marketing strategies within territorial governance are analyzed, including the positioning of territorial communities as a key function. The importance of considering both qualitative and quantitative indicators in the positioning process is emphasized, and methods

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Yuklasova, Anastasiya V. "Territorial marketing as a key element of socio-economic development and strengthening the investment attractiveness of the Samara region." Vestnik of Samara University. Economics and Management 16, no. 1 (2025): 198–209. https://doi.org/10.18287/2542-0461-2025-16-1-198-209.

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The article examines the role of territorial marketing in increasing the investment attractiveness and socio-economic development of regions using the Samara Region as an example. The key economic indicators of the region are analyzed, including the dynamics of investment in fixed assets, the development of small and medium-sized businesses, and the impact of marketing strategies on economic growth. The tools of territorial marketing, such as the creation of special economic zones (SEZ), territories of advanced socio-economic development (TOSER), the formation of an investment brand of the reg

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Sushchenko, Olena, Nadiya Dekhtyar, and Iryna Chernysh. "The Use of Strategic Marketing Tools for Territories to Develop the Domestic Tourism Resource Potential." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 4(79) (December 28, 2020): 28–34. http://dx.doi.org/10.26906/eir.2020.4(79).2163.

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The aim of the article is to research of the features and to develop a set of recommendations for the use of strategic marketing tools for territories to develop the resource potential in Ukraine. The use of tourism resource potential is played an important role in the domestic tourism development. It is shown that the domestic tourism resource potential development is determined by the tourist product, the tourist infrastructure, the territory promotion, and the destination brand. The use of strategic marketing innovative tools and marketing support is grounded. The components of strategic ma

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Chamard, Camille, and Lee Schlenker. "La place du marketing territorial dans le processus de transformation territoriale." Gestion et management public 6/1, no. 3 (2017): 41. http://dx.doi.org/10.3917/gmp.061.0041.

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Bilyk, Ruslana S., and Mykola M. Kitsak. "Modern marketing tools for the management of territorial communities." Regional Economy, no. 4(110) (2023): 5–12. http://dx.doi.org/10.36818/1562-0905-2023-4-1.

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The territorial marketing toolkit includes a variety of methods and actions aimed at analyzing the marketing opportunities of the region, as well as strategic planning and implementing measures for effective positioning of the territory. It also includes identifying and meeting the needs of the community’s key customers, carefully organized and targeted within a comprehensive marketing plan. The article aims to identify the marketing tools for the management of territorial communities to ensure competitiveness and promote sustainable development of the territory. The article presents theoretic

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Fahmi, Sanaa, and Sarah Touati. "Place branding at service of cities: What success for the Metropolis of Casablanca?" African Scientific Journal Vol 3, N° 6 (2021): 321. https://doi.org/10.5281/zenodo.5650749.

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<strong>Résumé </strong> Ces dernières années, le phénomène de la création de marques territoriales est devenu une décision stratégique qui concerne les villes, les régions ou même les pays et qui constitue depuis la fin des années 1990 un courant de recherche actif (Anholt, 2010), mais très centré sur les villes (city branding) (Kavaratzis, 2004 ; Virgo et Chernatory, 2006). Cet article met en lumière les enjeux de la marque territoriale ainsi que les défis à surmonter de cett

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Shabanova, Madina M., Sakina A. Aydaeva, and Enara B. Atueva. "THE DIRECTIONS FOR THE TERRITORIAL MARKETING DEVELOPMENT IN THE REGIONAL MANAGEMENT SYSTEM OF THE REPUBLIC OF DAGESTAN." Scientific Review. Series 1. Economics and Law, no. 2 (2021): 15–24. http://dx.doi.org/10.26653/2076-4650-2021-2-02.

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The authors consider the strategy of territorial marketing as a mechanism for increasing the competitiveness of the region and its investment activity. Within the framework of this approach, based on the SWOT analysis of the republic's existing potential, the competitive advantages’ factors are identified and the territorial marketing development in the region is evaluated. The authors conducted the analysis of the best practices of territorial marketing in the regions of Russia, which showed that all of them have specialized structures for the territorial marketing development. To solve the e

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Kataeva, Natalia, Darya Starkova, Alexey Sysolyatin, and Vitaly Lukinov. "Financial problems of territorial marketing as an instrument of strategic spatial development." E3S Web of Conferences 110 (2019): 02152. http://dx.doi.org/10.1051/e3sconf/201911002152.

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This article analyzes the aspects of territorial marketing and their influence on the spatial development of the territory, as well as the financial components of this problem. Having applied economic-mathematical and statistical methods, the authors have analyzed the socio-economic indicators and investment potential of Kirov region. They have come to the conclusion that the financing of spatial development of the territory’s investment potential is performed mainly using the federal and regional budget funds within the framework of the approved Development Strategy of Territories, considerin

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Echattabi, Hicham. "L' offre territoriale, un levier d’attractivité des investissements : vers une revue systématique de la littérature." Revue Organisations & territoires 33, no. 3 (2025): 235–54. https://doi.org/10.1522/revueot.v33n3.1875.

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L’attractivité d’investissements demeure une préoccupation majeure pour les décideurs et les acteurs économiques, car elle influence les dimensions économiques, sociales et environnementales d’un territoire. L’offre territoriale constitue le pilier fondamental de cette attractivité. Cependant, dans un contexte marqué par l’apparition de nouveaux enjeux territoriaux, l’offre territoriale doit être repensée. La question de savoir comment tous les acteurs territoriaux peuvent collaborer pour coconstruire une offre territoriale diversifiée et intégrée reste un enjeu complexe et peu exploré. Cette

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Krasnorutskyy, Oleksiy, Tetiana Marenych, Valerii Marchenko, and Nataliia Pomohalova. "Transformation of marketing of agricultural enterprises in wartime conditions." Ukrainian Journal of Applied Economics and Technology 8, no. 3 (2023): 10–17. http://dx.doi.org/10.36887/2415-8453-2023-3-1.

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The growing need to ensure balanced and harmonious development of both entrepreneurship and territorial complexes, considering practical and strategic aspects of sustainable development, proves the relevance of the chosen topic. This approach involves aligning the interests of various parties, such as entrepreneurs, local authorities, public organizations, and other stakeholders, to promote sustainable progress and improve the quality of life in the territory. This study aims to create an effective interaction between entrepreneurial activity and the development of regions, which will contribu

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Rohozian, Yu S. "USE OF LUHANSK AND DONETSK REGIONS POSITIONING TOOLS THROUGH AMALGAMATED TERRITORIAL COMMUNITIES DEVELOPMENT PRISM." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 1 (72) 2020 (2020): 40–48. http://dx.doi.org/10.33274/2079-4819-2020-72-1-40-48.

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Objective. The objective of the article is to research the current provisions of the development strategies of the amalgamated territorial communities in the context of using the positioning tools of Luhansk and Donetsk regions in order to form a positive image of the territories and increase their competitiveness. Methods. To achieve the objective an abstract logical method is used (when substantiating the use of a marketing approach for the development of local territories); the method of structural and logical analysis (when determining the prerequisites for positioning the communities of t

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Knapik, Anna. "Territorial marketing – thoughts and acts of local authorities." Equilibrium 3, no. 2 (2009): 167–77. http://dx.doi.org/10.12775/equil.2009.029.

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Territorial marketing is a marketing orientation created on the basis of other trade kinds of marketing, i.e. industrial marketing, service marketing and social marketing. The idea of territorial marketing assumes that local authorities direct their activities to specific target groups in order to satisfy their needs and ensure that they are provided with the most comfortable environment to live and run a business. Whilst creating a particular policy, local authorities take into consideration the creation of favorable living and working conditions, especially for inhabitants, investors, and to

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Denisov, Andrey A., and Marina V. Chuvashlova. "METHODOLOGICAL TOOLKIT OF TERRITORIAL MARKETING AS A FACTOR OF SOCIO-ECONOMIC DEVELOPMENT." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 10/5, no. 139 (2023): 87–91. http://dx.doi.org/10.36871/ek.up.p.r.2023.10.05.010.

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The article analyzes the methodological tools of territorial marketing as a factor of socio-economic development. The concept, essence, functions and role of territory marketing in their socio-economic development are considered. The stages of organizing territorial marketing are given, the importance of regular assessment of the effectiveness of implemented marketing programs is noted. The specifics of territory branding within the framework of territorial marketing are revealed.

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Pukas, Anetta. "Dynamic capabilities in territorial marketing – the possibilities of concept adaptation." Scientific Papers of Silesian University of Technology. Organization and Management Series 2023, no. 174 (2023): 191–205. http://dx.doi.org/10.29119/1641-3466.2023.174.14.

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Purpose: The purpose of this paper is to develop a conceptual understanding of territorial marketing using the dynamic approach and explore the Dynamic Marketing Capabilities that extend the place's competitive advantage. Design/methodology/approach: This paper has taken a conceptual approach to provide an analytical conceptualisation of Dynamic Marketing Capabilities and to guide future studies in territorial marketing. This article introduces a novel dynamic approach towards Territorial units, adopting a view based on the relationship between the dynamic capabilities view and place marketing

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Malanchuk, L., and C. Sinyutych. "MARKETING APPROACH IN TERRITORIAL DEVELOPMENT MANAGEMENT." Investytsiyi: praktyka ta dosvid, no. 20 (October 30, 2021): 121. http://dx.doi.org/10.32702/2306-6814.2021.20.121.

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Dubova, Yuliya I., Evgenii V. Frank, and Liliya V. Ermolina. "TERRITORIAL MARKETING: RESTRICTIONSON APPLICATION IN RUSSIA." Вестник Пермского университета. Серия «Экономика» = Perm University Herald. ECONOMY 12, no. 1 (2017): 110–23. http://dx.doi.org/10.17072/1994-9960-2017-1-110-123.

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Петенко, И. В. "Маркетинг территорий: современные реалии развития". Regional and Branch Economy, № 1 (4 березня 2025): 177–81. https://doi.org/10.47576/2949-1916.2025.1.1.022.

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В статье установлено, что реализация маркетинга территорий трансформирует способы, с помощью которых территории реализуют свою политику привлекательности, посредством ряда действий в краткосрочной и среднесрочной перспективе, направленных на то, чтобы убедить участников и целевые объекты в привлекательности этой территории для инвестирования или реинвестирования в нее. Способность привлекать и/или удерживать людей и бизнес является ключевым вопросом в стратегиях развития территорий. Целью исследования является определение основных особенностей современного развития маркетинга территорий, котор

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Jasnikowski, Adam, Ievgen Neiman, Maksym Dubovenko, and Oleksandr Kaylyuk. "TERRITORY MARKETING: STUDY OF KEY TRENDS IN THE SCIENTIFIC RESEARCH DEVELOPMENT." Vìsnik Sumsʹkogo deržavnogo unìversitetu 2024, no. 2 (2024): 47–54. http://dx.doi.org/10.21272/1817-9215.2024.2-05.

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Territorial marketing is a multifaceted scientific direction that includes elements of branding, use of digital technologies, performance evaluation and consideration of cultural factors. It is an important tool for territories' economic, social, cultural and ecological development. It helps attract investment, support local businesses, improve the quality of life for residents, preserve cultural heritage and promote sustainable development. The purpose of the article is to study the main trends in publishing activity on the subject of territory marketing. The authors have systematised the res

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