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1

1938-, McDonald Malcolm, ed. Marketing: An introductory text. Basingstoke: Macmillan, 1995.

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2

Baker, Michael J. Marketing: An introductory text. 4th ed. London: Macmillan, 1985.

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3

Baker, Michael J. Marketing: An introductory text. 5th ed. Basingstoke: Macmillan, 1991.

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4

Martin, Christopher. Marketing: An introductory text. London: Macmillan, 1995.

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5

Baker, Michael J. Marketing: An Introductory Text. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1.

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6

Baker, Michael J. Marketing: An introductory text. London: Macmillan, 1990.

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7

Marketing: An introductory text. 4th ed. Basingstoke: Macmillan Education, 1985.

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8

Kim, Cassidy, and Hilton Toni, eds. Services marketing: Text and cases. 3rd ed. New York: Palgrave Macmillan, 2009.

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9

1942-, Stevens Robert E., and Loudon David L, eds. Marketing research: Text and cases. 2nd ed. New York: Best Business Books, 2007.

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10

Quelch, John A. Marketing management: Text and cases. Homewood, IL: Irwin, 1993.

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11

Hay, Robert D. Sports marketing: Text and cases. Santa Barbara, Calif: Kinko's Publishing Group, 1985.

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12

J, Parsons Leonard, ed. Marketing management: Text and cases. 6th ed. New York: Wiley, 1995.

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13

A, Quelch John, and Rangan V. Kasturi, eds. Marketing management: Text and cases. New York, N.Y: McGraw-Hill/Irwin, 2005.

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14

CIM study text: Marketing communications. London: BPP Professional Education, 2003.

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15

Baron, Steve. Services marketing: Text and cases. Basingstoke: Macmillan, 1995.

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16

Tangermann, Kay. Die Stellenanzeige: Text, Gestaltung, Marketing. [Frankfurt am Main]: Frankfurter Allgemeine Zeitung, 1986.

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17

L, Westfall Ralph, and Stasch Stanley F, eds. Marketing research: Text and cases. 7th ed. Homewood, Ill: Irwin, 1989.

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18

Baker, Michael, and Michael Saren. Marketing Theory: A Student Text. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2010. http://dx.doi.org/10.4135/9781446280096.

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19

Marketing theory: A student text. 2nd ed. Los Angeles: SAGE, 2010.

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20

Bonoma, Thomas V. Marketing management: Text and cases. Homewood, IL: Irwin, 1990.

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21

Marketing management: Text and cases. Boston: McGraw-Hill Irwin, 2002.

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22

Boyd, Harper W. Marketing research: Text and cases. 6th ed. Homewood, Ill: R.D. Irwin, 1985.

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23

1942-, Stevens Robert E., and Wrenn Bruce, eds. Marketing management: Text and cases. New York: Best Business Books, an imprint of The Haworth Press, 2005.

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24

Wrenn, Bruce. Marketing research: Text and cases. New York: Best Business Books, 2002.

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25

Czinkota, Michael R. Marketing management: Text and cases. Cambridge, Mass: Blackwell, 1997.

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26

Marketing, Chartered Institute of. CIM study text. London: BPP, 1996.

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27

Seetharaman, S. P. Rural marketing & communication: Cases and text. Ahmedabad: Centre for Management in Agriculture, Indian Institute of Management, 2003.

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28

Bateson, John E. G. Managing services marketing: Text and readings. 2nd ed. Fort Worth: Dryden Press, 1992.

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29

Mathur, U. C. International marketing management: Text and cases. New Delhi: SAGE Publications, 2008.

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30

Managing global marketing: Cases and text. Boston: PWS-Kent Pub., 1992.

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31

Managing services marketing: Text and readings. 2nd ed. Fort Worth: Dryden Press, 1992.

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32

Industrial marketing management: Text and cases. 3rd ed. Boston, Mass: Kent Pub. Co., 1986.

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33

Lancaster, Geoffrey. Essentials of marketing: Text and cases. 2nd ed. London: McGraw-Hill Book Co., 1993.

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34

Lancaster, Geoffrey. Essentials of marketing: Text and cases. London: McGraw-Hill, 1988.

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35

Bateson, John E. G. Managing services marketing: Text and readings. 3rd ed. Fort Worth: Dryden Press, 1995.

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36

Haas, Robert W. Industrial marketing management: Text and cases. 4th ed. Boston, Mass: PWS-KENT Pub. Co., 1989.

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37

Managing services marketing: Text and readings. Chicago: Dryden Press, 1989.

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38

Managing services marketing: Text and readings. 3rd ed. Fort Worth, Tex: Dryden Press, Harcourt Brace College, 1995.

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39

Seetharaman, S. P. Rural marketing & communication: Cases and text. Ahmedabad: Centre for Management in Agriculture, Indian Institute of Management, 2003.

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40

Digital marketing strategy: Text and cases. Upper Saddle River, N.J: Pearson Prentice Hall, 2004.

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41

Bateson, John E. G. Managing services marketing: Text and readings. 4th ed. Fort Worth: Dryden Press, 1999.

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42

H, Lucas George, and Luck David Johnston, eds. Strategic marketing management: Text and cases. Cincinnati, Ohio: College Division, South-Western Pub.Co., 1994.

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43

Abbate, Sandro. Text und Konzeption im Content Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17431-6.

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44

Marketing Introductory Text. 5th ed. Palgrave Macmillan, 1997.

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45

Foster. Marketing Hospitality -Text + 3.5". Schools, 1992.

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46

Baker, M. J. Marketing: An Introductory Text. 6th ed. Palgrave Macmillan, 1996.

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47

Chandrasekar. Marketing Management: Text & Cases. Mcgraw Hill Education (India) Private Limited, 2010.

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48

Krishnamacharyulu, C. S. G. Rural Marketing Text & Cases. Pearson Education (Singapore) PTE Ltd., 2003.

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49

Marketing Research (Student Text). Houghton Mifflin Company, 2003.

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50

Baker, Michael J. Marketing: An Introductory Text. Palgrave Macmillan, 1985.

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