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Relevant bibliographies by topics / Marketing Theory practice gap

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Dissertations / Theses
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Academic literature on the topic 'Marketing Theory practice gap'

Author: Grafiati

Published: 4 June 2021

Last updated: 2 February 2022

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Journal articles on the topic "Marketing Theory practice gap"

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Lilien, Gary L., Arvind Rangaswamy, Gerrit H. van Bruggen, and Berend Wierenga. "Bridging the marketing theory–practice gap with marketing engineering." Journal of Business Research 55, no. 2 (2002): 111–21. http://dx.doi.org/10.1016/s0148-2963(00)00146-6.

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de los Santos, Gilberto, and Thomas D. Jensen. "Client-Sponsored Projects: Bridging the Gap between Theory and Practice." Journal of Marketing Education 7, no. 2 (1985): 45–50. http://dx.doi.org/10.1177/027347538500700207.

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Pfeffer, Jeffrey. "The Theory-Practice Gap: Myth or Reality?" Academy of Management Perspectives 1, no. 1 (1987): 31–32. http://dx.doi.org/10.5465/ame.1987.4275885.

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Gummesson, Evert. "The theory/practice gap in B2B marketing: reflections and search for solutions." Journal of Business & Industrial Marketing 29, no. 7/8 (2014): 619–25. http://dx.doi.org/10.1108/jbim-10-2013-0222.

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Purpose – The purpose of this study was to suggest pragmatic ways of dealing with the business-to-business (B2B) theory/practice gap. Design/methodology/approach – Reflecting on experience both as a researcher and practitioner. Findings – B2B marketing is characterized by complexity. There is no straight way to harmonize the relationship between its theory and practice but there are ways to make the two benefit from each other. A dilemma is that academics and practitioners are rewarded for different types of achievements. Research limitations/implications – Scholars can be made aware of the ne

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Beatson, Amanda, Udo Gottlieb, and Katrina Pleming. "Green consumption practices for sustainability: an exploration through social practice theory." Journal of Social Marketing 10, no. 2 (2020): 197–213. http://dx.doi.org/10.1108/jsocm-07-2019-0102.

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Purpose By applying social practice theory to green consumption, this paper extends our understanding of consumer insight on green consumption processes beyond linear decision-making. The purpose of this paper is to provide knowledge about how best to mitigate perceived barriers to green consumption processes including the purchase and disposal of household products and to contribute to current discourse about widening social marketing research beyond a predominant focus on individuals’ behaviours. Design/methodology/approach Thematic content analysis exploring the lived experiences of partici

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Hossain, Md Shamim, Sofri Bin Yahya, and Shaian Kiumarsi. "Islamic marketing: bridging the gap between research and practice." Journal of Islamic Marketing 9, no. 4 (2018): 901–12. http://dx.doi.org/10.1108/jima-09-2017-0100.

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PurposeThe purpose of this study is to examine the link between research and practice within the context of Islamic marketing (IM), an issue which is controversial in the literature. It offers reasonable answers that bridge the gap between research and practice, as well as the way to mitigate it.Design/methodology/approachThis study uses a critical approach to analytically review the literature on IM, and relates it to research and practice.FindingsThe study finds that the advancement of knowledge on IM necessitates research and practice. There is a gap between research and practice which evol

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Brodie, Roderick J., Suvi Nenonen, Linda D. Peters, and Kaj Storbacka. "Theorizing with managers to bridge the theory-praxis gap." European Journal of Marketing 51, no. 7/8 (2017): 1173–77. http://dx.doi.org/10.1108/ejm-03-2017-0175.

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Purpose The purpose of this paper is to refine an agenda concerning the theory–praxis gap to develop a foundation for a research tradition. Design/methodology/approach The paper synthesizes and builds on the suggestions in commentary articles by Kohli (2017), Leeflang (2017) and Möller (2017). Findings The authors develop a research agenda consisting of the following issues: the need for a systemic view of business practice; the need for innovative and meaningful theoretical understanding; the need to identify conditions and approaches for collaborative theorizing; to further define and instru

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Kavaratzis, Mihalis. "What can We Learn from City Marketing Practice?" European Spatial Research and Policy 16, no. 1 (2009): 41–58. http://dx.doi.org/10.2478/v10105-009-0003-7.

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It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated. There remain, however, several issues that need clarification before an agreement can be reached as to the exact effects and potential of city marketing as a tool of economic and socio-cultural development. A particular gap can be noticed between theoretical suggestions on the ways in which marketing should be understood and used within cities and the practical implementation as this can be observed in contemporary

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Elías, María Verónica. "Phenomenology in Public Administration: Bridging the Theory–Practice Gap." Administration & Society 52, no. 10 (2020): 1516–37. http://dx.doi.org/10.1177/0095399720911467.

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Phenomenology is the study of things as they “appear” (phenomena) to us in their own terms, prior to formal conceptualization. This article traces the development of phenomenology in public administration within the larger realm of interpretive approaches. It describes applied phenomenology as developed by Ralph Hummel and discusses its usefulness in the study of public organizations and administrative practice. As a way of studying process, phenomenology allows administrators to bridge the theory–practice gap. Since understanding a situation depends on different kinds of knowledge, phenomenol

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Morgado, Andre Vilares. "The Role of Business Schools in Marketing Education." International Journal of Marketing and Sales Education 2, no. 1 (2019): 45–58. http://dx.doi.org/10.4018/ijmse.2019010104.

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Business schools play a key role in training marketing professionals. However, there is a strong divide between the expectations held by marketing professionals and those held in academia. This article considers this phenomenon from a theoretical point of view and explores its causes. The author argues that business schools are able to play a key role in bridging theory and practice in marketing. The article closes by offering several suggestions for how business schools might increase the relevance of marketing research while reducing the gap between marketing theory and practice. In particul

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Dissertations / Theses on the topic "Marketing Theory practice gap"

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Sellhed, Oscar, and Ludwig Andersson. "The gap between theory and practice : An investigation of how service companies practices the theories of segmentation." Thesis, Umeå universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-95727.

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Segmentation is one of the most fundamental corner stones in the theory of marketing. It has been a subject for research for over 60 years. The subject has been actualised because of the lack of research within the practice of segmentation. There is an obvious gap between how the theories are recommending the companies to practice segmentation and how the companies actually do it. Attempts have been made to cover the gaps between theory and practice through providing implementation strategies, but still the gap remains. We will in our degree project focus on the gap between theoretical segment

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Chareonsakdi, Thidarat. "Package design for children: do practitioners get it right?" AUT University, 2009. http://hdl.handle.net/10292/892.

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The literature indicates that children are highly influenced by product packaging and that it is the packaging that will make the product stand out from the crowd and hopefully making a sale. There have been a number of valuable studies offering practitioners principles and guidelines on how to enhance package design for products that target children; however the extent to which practitioners adhere to the principles proposed by academics has had limited attention. This study is therefore aimed at examining the degree to which practitioners implement current knowledge relating to the principle

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Ash, Malcolm. "Knowledge that counts : an examination of the theory practice gap between business and marketing academics and business practitioners examined in respect of their respective epistemic stances." Thesis, University of Derby, 2014. http://hdl.handle.net/10545/333867.

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This work examines and presents evidence for the existence of a gap in epistemological views between academic and practice marketers. Few if any academics would seem to challenge the ‘gap’ premise but the importance of any gap and its nature are issues about which little agreement exists. The intractable nature of the academic practitioner gap has a long history of interesting and diverse debate ranging from Dewey’s argument about the true nature of knowing to contributions based on epistemic adolescence, ontological differences and more pragmatic suggestions about different tribes. Others inc

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Cousins, Laura. "Marketing planning in theory and practice." Thesis, London Business School (University of London), 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.296594.

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Dodd, William Michael. "Reservoir operating policy : closing the gap between practice and theory." Thesis, Heriot-Watt University, 2006. http://hdl.handle.net/10399/127.

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Davies, Carolyn Anne. "Community work in Britain : the gap between theory and practice." Thesis, London School of Economics and Political Science (University of London), 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.265869.

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Longo, Galea Jake. "Side-channel attacks : bridging the gap between theory and practice." Thesis, University of Bristol, 2016. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.720828.

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Cahill, Mildred Frances. "Towards bridging the gap between theory and practice in career development." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/nq21553.pdf.

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Evans, Deborah Susan Julia. "Professional practice and intra personal functioning : an exploration of the theory practice gap in trainee nurses." Thesis, University of Wolverhampton, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.287961.

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Arnold, Kathryn. "The Clinical Scholar Model| A strategy to bridge the theory-practice gap." Thesis, Florida Atlantic University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3571441.

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<p> The purpose of this study was to evaluate student outcomes following implementation of a clinical scholar model of clinical education in one of four placement sites of a college of nursing grounded in a caring philosophy. The question guiding the study was to determine if the clinical scholar model has an influence on student perceptions and outcomes when used with second-degree accelerated BSN students.</p><p> Watson’s Human Caring theory, based on ten caritas processes, serves as the theoretical framework for this study (Watson, 2007). A sequential mixed-methods approach that com

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Books on the topic "Marketing Theory practice gap"

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Wang luo ying xiao ji chu yu shi jian: Web marketing theory and practice. 5th ed. Qing hua da xue chu ban she, 2016.

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Baker, Michael J. Marketing: Theory and practice. Macmillan, 1990.

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Baker, Michael J., Olivier Badot, Ken Bernard, et al., eds. Marketing Theory and Practice. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3.

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1936-, Walters David, ed. Retail marketing: Theory and practice. Prentice Hall, 1991.

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Fashion marketing: Theory, principles & practice. Fairchild Books, 2010.

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Sachuk, Tatyana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/24423.

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Michael, Oldroyd, ed. Economic theory and marketing practice. Butterworth-Heinemann, 1992.

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Buttle, Francis. Relationship Marketing: Theory and Practice. SAGE Publications Ltd, 1996. http://dx.doi.org/10.4135/9781446252062.

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John, Leppard, ed. The marketing audit: Translating marketing theory into practice. Butterworth-Heinemann, 1991.

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Palmer, Adrian. Introduction to marketing: Theory and practice. 2nd ed. Oxford University Press, 2009.

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Book chapters on the topic "Marketing Theory practice gap"

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Crosier, Keith. "Marketing Communications." In Marketing Theory and Practice. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3_13.

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Webb, John. "Marketing Research." In Marketing Theory and Practice. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3_7.

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Baker, Michael J. "Diffusion Theory and Marketing." In Marketing Theory and Practice. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3_9.

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Bernard, Ken. "Business to Business Marketing." In Marketing Theory and Practice. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3_15.

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Ghauri, Pervez. "Marketing to Eastern Europe." In Marketing Theory and Practice. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3_20.

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Duchowski, Andrew T. "Marketing/Advertising." In Eye Tracking Methodology: Theory and Practice. Springer London, 2003. http://dx.doi.org/10.1007/978-1-4471-3750-4_13.

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Baker, Michael J. "Evolution of the Marketing Concept." In Marketing Theory and Practice. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3_1.

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Hart, Susan J. "New Product Development." In Marketing Theory and Practice. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3_10.

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Diamantopoulos, Adamantios. "Pricing." In Marketing Theory and Practice. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3_11.

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Ennis, Sean. "Channel Management." In Marketing Theory and Practice. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3_12.

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Conference papers on the topic "Marketing Theory practice gap"

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Gloukhovtsev, Alexei, Antti Vassinen, and Pekka Mattila. "DON'T GIVE ME ATTITUDE: HOW CAN MARKETERS BRIDGE THE ATTITUDE-BEHAVIOR GAP IN ETHICAL CONSUMER BEHAVIOR?" In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.07.03.02.

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Hwang, Sungjae, and Sukyoung Ryu. "Gap between theory and practice." In ICSE '20: 42nd International Conference on Software Engineering. ACM, 2020. http://dx.doi.org/10.1145/3377811.3380424.

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Remy, Christian, Silke Gegenbauer, and Elaine M. Huang. "Bridging the Theory-Practice Gap." In CHI '15: CHI Conference on Human Factors in Computing Systems. ACM, 2015. http://dx.doi.org/10.1145/2702123.2702567.

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Czerwinski, Mary. "Bridging the gap from theory to practice." In the 17th annual ACM symposium. ACM Press, 2004. http://dx.doi.org/10.1145/1029632.1029633.

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Beck, Jordan, and Hamid R. Ekbia. "The Theory-Practice Gap as Generative Metaphor." In CHI '18: CHI Conference on Human Factors in Computing Systems. ACM, 2018. http://dx.doi.org/10.1145/3173574.3174194.

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Douglass, Mike. "FILMMAKING FOR RESPONSIBLE MARKETING." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.02.07.02.

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Vesna, Zabkar, and Arslanagic-Kalajdzic Maja. "LONG-TERM STRATEGIC ORIENTATION IN MARKETING-DRIVEN ORGANIZATIONS: THE ROLE OF MARKETING ANALYTICS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.03.01.03.

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Puiu, Silvia. "WHISTLEBLOWING IN ROMANIA - THE GAP BETWEEN THEORY AND PRACTICE." In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgemsocial2015/b23/s7.129.

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Buccoliero, Luca, and Elena Bellio. "Marketing and Citizen Web Empowerment." In ICEGOV '15-16: 9th International Conference on Theory and Practice of Electronic Governance. ACM, 2016. http://dx.doi.org/10.1145/2910019.2910057.

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Kim, Juran. "SUSTAINABLE MARKETING IN SOCIAL BRAND COMMUNITIES." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.20.

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Reports on the topic "Marketing Theory practice gap"

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Gomes, Carla P. Bridging the Gap Between Theory and Practice: Structure and Randomization in Large Scale Combinatorial Search. Defense Technical Information Center, 2012. http://dx.doi.org/10.21236/ada564027.

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