Relevant bibliographies by topics / Marketing to kids

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  1. Journal articles

Academic literature on the topic 'Marketing to kids'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Marketing to kids"

1

Pillot de Chenecey, Sean. "Trend Forecasting — Kids Marketing." International Journal of Advertising and Marketing to Children 2, no. 4 (2001): 287–93. http://dx.doi.org/10.1108/eb027661.

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2

Lawrence, David. "The role of characters in kids marketing." Young Consumers 4, no. 3 (2003): 43–48. http://dx.doi.org/10.1108/17473610310813898.

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3

Barlovic, Ingo. "Obesity, advertising to kids, and social marketing." Young Consumers 7, no. 4 (2006): 26–34. http://dx.doi.org/10.1108/17473610610717946.

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4

Montez de Oca, Jeffrey, Brandon Meyer, and Jeffrey Scholes. "Reaching the kids: NFL youth marketing and media." Popular Communication 14, no. 1 (2016): 3–11. http://dx.doi.org/10.1080/15405702.2015.1084623.

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5

Stenhouse, Allan. "“Experience” marketing in action: the Fox Kids Cup." Young Consumers 4, no. 4 (2003): 11–16. http://dx.doi.org/10.1108/17473610310813933.

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6

Goudge, Peter, and Frances Green. "Child's Play—Developing a Savings Account for Kids." Marketing Intelligence & Planning 3, no. 2 (1985): 13–24. http://dx.doi.org/10.1108/eb045712.

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7

O'Sullivan, Terry. "Advertising and children: what do the kids think?" Qualitative Market Research: An International Journal 8, no. 4 (2005): 371–84. http://dx.doi.org/10.1108/13522750510619742.

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8

Šramová, Blandína. "Aggressive Marketing, Consumer Kids and Stereotyping of Media Contents." Procedia - Social and Behavioral Sciences 140 (August 2014): 255–59. http://dx.doi.org/10.1016/j.sbspro.2014.04.417.

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9

Rubin, Rita. "FTC Urged to Reduce Marketing of Unhealthy Foods to Kids." JAMA 312, no. 14 (2014): 1389. http://dx.doi.org/10.1001/jama.2014.13250.

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10

Baxter, Stacey. "It's Not Kids’ Play!" International Journal of Market Research 53, no. 1 (2011): 63–74. http://dx.doi.org/10.2501/ijmr-53-1-063-074.

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Abstract:
Marketers are interested in the knowledge, opinions, attitudes and behaviours of today's young consumers. This paper explores the nature of child-orientated survey research by means of an unstructured observational study. A total of 376 children between the ages of 7 and 12 participated in a study that examined consumer knowledge and behaviour. Participant's behaviour was observed during the questionnaire administration process with four primary issues being noted: group management, peer interaction, the ability to maintain interest and the desire to be ‘correct’. When using a self-completed questionnaire, it is suggested that the administration group size should be limited to eight children, questionnaire length should be limited to approximately 100 items or 10 to 15 minutes' completion time, and questionnaires should be collected immediately after completion.
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