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Books on the topic 'Marketing to kids'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Guber, Selina S. Marketing to and through kids. New York: McGraw-Hill Inc., 1993.

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2

Guber, Selina. Marketing to and through kids. New York: McGraw, 1993.

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3

Acuff, Dan S. What kids buy and why: The psychology of marketing to kids. New York: Free Press, 1999.

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4

H, Reiher Robert, ed. What kids buy and why: The psychology of marketing to kids. New York: Free Press, 1997.

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5

The kids market: Myths and realities. Ithaca, NY: Paramount Market, 1999.

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6

Designing for children: Marketing design that speaks to kids. Gloucester, Mass: Rockport, 2001.

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7

McNeal, James U. Kids as customers: A handbook of marketing to children. New York: Lexington Books, 1992.

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8

Linn, Susan. Consuming Kids: The Hostile Takeover of Childhood. New York: New Press, 2004.

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9

Consuming kids: The hostile takeover of childhood. New York: New Press, 2004.

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10

Mackall, Dandi Daley. Kids are still saying the darndest things. Rocklin, CA: Prima Pub., 1994.

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11

Roach, Palmer Fannie, ed. Dolls aren't just for kids: The ultimate guide for doll lovers. South Berwick, ME: Garrison Oaks Pub., 2000.

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12

Molnar, Alex. Giving kids the business: The commercialization of America's schools. Boulder, Colo: Westview Press, 1996.

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13

Kids dine out: Attracting the family foodservice market with children's menus and pint-sized promotions. New York: J. Wiley, 1993.

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14

Agnes, Nairn, ed. Consumer kids: How big business is grooming our children for profit. London: Constable, 2009.

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15

B, Seybold Patricia, and Millward Brown (Firm), eds. Brandchild: Remarkable insights into the minds of today's global kids and their relationship with brands. London: Kogan Page, 2004.

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16

B, Seybold Patricia, ed. Brandchild: Remarkable insights into the minds of today's global kids and their relationships with brands. London: Kogan Page, 2003.

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17

Giving kids the bu$iness [sic]: The commercialization of America's schools. Oxford: Westview Press, 1996.

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18

name, No. Kid stuff: Marketing sex and violence to America's children. Baltimore, MD: Johns Hopkins University Press, 2003.

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19

Eric, Suben, ed. Ten steps to publishing children's books: How to develop, revise & sell all kinds of books for children. Cincinnati, Ohio: Writer's Digest Books, 1997.

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20

Vecchio, Gene Del. Creating ever-cool: A marketer's guide to a kid's heart. Gretna, La: Pelican Pub. Co., 1997.

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21

United States. Congress. Senate. Committee on Appropriations. Subcommittee on Financial Services and General Government., ed. Watch what you eat: Food marketing to kids : joint hearing before the Subcommittee on Departments of Labor, Health and Human Services, Education, and Related Agencies and the Subcommittee on Financial Services and General Government of the Committee on Appropriations, United States Senate, One Hundred Tenth Congress, second session, special hearing, September 23, 2008, Washington, DC. Washington: U.S. G.P.O., 2009.

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22

United States. Congress. Senate. Committee on Foreign Relations. Prohibiting the sale of integrated avionics system kits to the People's Republic of China: Report together with additional views (to accompany S.J. Res. 331). [Washington, D.C.?: U.S. G.P.O., 1986.

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23

You gotta have balls: How a kid from Brooklyn started from scratch, bought Yankee Stadium, and created a sports empire. Hoboken, N.J: Wiley, 2012.

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24

Miller, Lucy. Kid tech: Hands-on problem solving with design technology for grades 5-8. Menlo Park, CA: Dale Seymour, 1998.

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25

A, Conaway Wayne, ed. Kiss, bow, or shake hands, sales and marketing: The essential cultural guide--from presentations and promotions to communicating and closing. New York: McGraw-Hill, 2012.

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26

Kathie, Scarrah, ed. Ready, set, talk!: A guide to getting your message heard by millions on talk radio, talk television, and talk internet : a must-have resource for campaigns of all kinds. White River Junction, Vt: Chelsea Green Pub. Co., 2006.

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27

Dammler, Axel, Ingo Barlovic, and Brigitte Melzer-Lena. Marketing für Kids und Teens. MI, 2000.

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28

Acuff, Daniel, and Robert H. Reiher. What Kids Buy: The Psychology of Marketing to Kids. Touchstone, 1999.

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29

(Firm), Packaged Facts, and Scenehouse Productions, eds. The kids market. New York, N.Y: Packaged Facts, 1997.

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30

The kids market. New York, N.Y: Packaged Facts, 1998.

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31

Acuff, Daniel. What Kids Buy and Why: The Psychology of Marketing to Kids. Free Press, 1998.

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32

McNeal, James U. Kids as Customers : A Handbook of Marketing to Children. DIANE Publishing Company, 1998.

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33

Kids and branding in a digital world. 2016.

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34

Gunter, Barry. Kids and Branding in a Digital World. Manchester University Press, 2015.

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35

Karpyn, Allison. Healthy Food Marketing. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190626686.003.0005.

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Abstract:

This chapter is organized into two parts. It begins with a review of recent efforts to curb unhealthy marketing to kids and then moves on to discuss current efforts to apply marketing strategies for health promotion. The chapter discusses the ways in which changes in the media environment have affected food marketing to kids. Strategies to address healthy food purchases in the supermarket and in the school cafeteria also are discussed. The chapter concludes with reflections on the challenges that public health practitioners will likely continue to face as shifts in the ways we shop and spend our leisure time increasingly go online.

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36

Fromm, Jeff, and Marissa Vidler. Milennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents. AMACOM, 2015.

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37

Linn, Susan. Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising. Anchor, 2005.

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38

Mackall, Dandi Daley. Kids Are Still Saying the Darndest Things. iUniverse.com, 2000.

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39

author, Vidler Marissa, ed. Millennials with kids: Marketing to this powerful and surprisingly different generation of parents. 2015.

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40

Molnar and Alex Molnar. Giving Kids the Business: The Commercialization of America's Schools. Westview Press, 2001.

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41

Seybold, Patricia B., and Martin Lindstrom. BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands. Kogan Page, 2003.

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42

Seybold, Patricia B., and Martin Lindstrom. Brand Child: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands. Kogan Page, 2004.

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43

Designing Games for Children: Developmental, Usability, and Design Considerations for Making Games for Kids. Taylor & Francis Group, 2014.

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44

Press, Yadira. Online Marketing Activity Book: 30 Fun Smartphone, Smartphone, Newspaper, Seo, File, Analysis, Searchengine, Discount for Kids Ages 2-4 Image Quiz Words Activity and Coloring Book. Independently Published, 2020.

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45

Sales & Marketing, 1980, Library Kits. NTC Publishing Group,U.S., 2001.

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46

Marketing Careers, 1988, Library Kits. NTC Publishing Group,U.S., 2001.

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47

Design, Bourd. I'm a MARKETING EXECUTIVE I Never Lose Either I Win or I Learn : Lined Journal Notebook , College Ruled Lined Paper, Birthday Gifts for Women Men Kids: 6 X 9 Inches, 120 Pages, Matte Cover. Independently Published, 2020.

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48

Marketing to the New Super Consumer: Mom & Kid. Paramount Market Publishing, Inc., 2005.

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49

Kid Stuff: Marketing Sex and Violence to America's Children. The Johns Hopkins University Press, 2003.

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50

Diane, Ravitch, and Viteritti Joseph P. 1946-, eds. Kid stuff: Marketing sex and violence to America's children. Baltimore: Johns Hopkins University Press, 2003.

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