Journal articles: 'Marketing to kids'

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Pillot de Chenecey, Sean. "Trend Forecasting — Kids Marketing." International Journal of Advertising and Marketing to Children 2, no. 4 (January 2001): 287–93. http://dx.doi.org/10.1108/eb027661.

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Lawrence, David. "The role of characters in kids marketing." Young Consumers 4, no. 3 (June 2003): 43–48. http://dx.doi.org/10.1108/17473610310813898.

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Barlovic, Ingo. "Obesity, advertising to kids, and social marketing." Young Consumers 7, no. 4 (September 2006): 26–34. http://dx.doi.org/10.1108/17473610610717946.

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Montez de Oca, Jeffrey, Brandon Meyer, and Jeffrey Scholes. "Reaching the kids: NFL youth marketing and media." Popular Communication 14, no. 1 (January 2, 2016): 3–11. http://dx.doi.org/10.1080/15405702.2015.1084623.

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Stenhouse, Allan. "“Experience” marketing in action: the Fox Kids Cup." Young Consumers 4, no. 4 (September 2003): 11–16. http://dx.doi.org/10.1108/17473610310813933.

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Goudge, Peter, and Frances Green. "Child's Play—Developing a Savings Account for Kids." Marketing Intelligence & Planning 3, no. 2 (February 1985): 13–24. http://dx.doi.org/10.1108/eb045712.

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O'Sullivan, Terry. "Advertising and children: what do the kids think?" Qualitative Market Research: An International Journal 8, no. 4 (December 2005): 371–84. http://dx.doi.org/10.1108/13522750510619742.

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Šramová, Blandína. "Aggressive Marketing, Consumer Kids and Stereotyping of Media Contents." Procedia - Social and Behavioral Sciences 140 (August 2014): 255–59. http://dx.doi.org/10.1016/j.sbspro.2014.04.417.

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Rubin, Rita. "FTC Urged to Reduce Marketing of Unhealthy Foods to Kids." JAMA 312, no. 14 (October 8, 2014): 1389. http://dx.doi.org/10.1001/jama.2014.13250.

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Baxter, Stacey. "It's Not Kids’ Play!" International Journal of Market Research 53, no. 1 (January 2011): 63–74. http://dx.doi.org/10.2501/ijmr-53-1-063-074.

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Marketers are interested in the knowledge, opinions, attitudes and behaviours of today's young consumers. This paper explores the nature of child-orientated survey research by means of an unstructured observational study. A total of 376 children between the ages of 7 and 12 participated in a study that examined consumer knowledge and behaviour. Participant's behaviour was observed during the questionnaire administration process with four primary issues being noted: group management, peer interaction, the ability to maintain interest and the desire to be ‘correct’. When using a self-completed questionnaire, it is suggested that the administration group size should be limited to eight children, questionnaire length should be limited to approximately 100 items or 10 to 15 minutes' completion time, and questionnaires should be collected immediately after completion.

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Atencio, Matthew, Becky Beal, and Emily Chivers Yochim. "“It Ain’t Just Black Kids and White Kids”: The Representation and Reproduction of Authentic “Skurban” Masculinities." Sociology of Sport Journal 30, no. 2 (June 2013): 153–72. http://dx.doi.org/10.1123/ssj.30.2.153.

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The recent emergence of “skurban” (the fusion of skateboarding and urban) reflects the racially diverse history and culture of skateboarding within urban areas in the United States. Skurban follows on from skateboarding’s integral link with the urban since the 1980s. We aver that urban skateboarding is now underpinned by proliferating racial formations that reproduce a version of masculine authenticity that is highly marketable. Through our interrogation of two mainstream media skate videos featuring Stevie Williams and Paul Rodriguez, we propose that skurban reflects the ascendancy of highly valued urban racial masculinities. These masculinities enhance youth and action sport brand marketing strategies. Simultaneously, these diverse racial masculinities gain currency in alignment with discourses of individual entrepreneurialism, “free market” capitalism, and multicultural notions of diversity.

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전미화 and 조재경. "A Case Study of Gold Kids Service Marketing for Domestic Hotels." Journal of Product Research 33, no. 3 (June 2015): 59–68. http://dx.doi.org/10.36345/kacst.2015.33.3.006.

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Knarr, Thomas C., and Kay Dell Knarr. "Kids are everybody's business in Hammond, Indiana." Business Horizons 36, no. 5 (September 1993): 52–56. http://dx.doi.org/10.1016/s0007-6813(05)80054-0.

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Mendonça, Tamiris Sacho, Lúcio Garcia Caldeira, Sheldon William Silva, Joel Corsini, and Rafael de Almeida Moreira. "MARKETING INFANTIL TELEVISIVO." Interação - Revista de Ensino, Pesquisa e Extensão 19, no. 2 (March 8, 2019): 211–28. http://dx.doi.org/10.33836/interacao.v19i2.148.

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As empresas lutam no mercado competitivo e se desdobram na busca de novos consumidores, encontrando nas crianças uma alternativa e a oportunidade torná-los fieis consumidores futuro. O objetivo do presente artigo foi verificar como as marcas voltadas para o publico infantil utilizam a propaganda televisiva para influenciar as crianças e seus pais. Concluiu-se que as propagandas, estruturadas de acordo com a segmentação demográfica por idade, vem se tornando estratégia de marketing, onde os mercados não medem esforços para a conquista e sedução desse novo, e precoce, mercado consumidor. Sob o critério de segmentação demográfica com base na idade, as principais marcas/empresas que se utilizam do marketing infantil publicitário televisivo, principalmente nos canais fechados (Discovery Kids, Nickelodeon, Cartoon Network e Disney Chanel) são: Fisher Price e Cotiplás (0 a 2 anos); Play Doh e Danoninho (2 a 7 anos); PlayKids e Lego (7 a 11 anos) e; Beach Park e Estrela (12 anos).

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Elliott, Charlene. "Tracking Kids’ Food: Comparing the Nutritional Value and Marketing Appeals of Child-Targeted Supermarket Products Over Time." Nutrients 11, no. 8 (August 9, 2019): 1850. http://dx.doi.org/10.3390/nu11081850.

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Marketing unhealthy foods negatively impacts children’s food preferences, dietary habits and health, prompting calls for regulations that will help to create an “enabling” food environment for children. One powerful food marketing technique is product packaging, but little is known about the nature or quality of child-targeted food products over time. This study assesses how child-targeted supermarket foods in Canada have transformed with respect to nutritional profile and types of marketing appeals (that is, the power of such marketing). Products from 2009 (n = 354) and from 2017 (n = 374) were first evaluated and compared in light of two established nutritional criteria, and then compared in terms of marketing techniques on packages. Overall, child-targeted supermarket foods did not improve nutritionally over time: 88% of child-targeted products (across both datasets) would not be permitted to be marketed to children, according to the World Health Organization (WHO) criteria, and sugar levels remained consistently high. Despite this poor nutritional quality, the use of nutrition claims increased significantly over time, as did the use of cartoon characters and appealing fonts to attract children’s attention. Character licensing—using characters from entertainment companies—remained consistent. The findings reveal the critical need to consider packaging as part of the strategy for protecting children from unhealthy food marketing. Given the poor nutritional quality and appealing nature of child-oriented supermarket foods, food product packaging needs to be included in the WHO’s call to improve the restrictions on unhealthy food marketing to children.

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Asada, Yuka, Jennifer L. Harris, Sally Mancini, Marlene B. Schwartz, and Jamie F. Chriqui. "Food and beverage marketing in schools: school superintendents’ perspectives and practices after the healthy, Hunger-Free Kids Act." Public Health Nutrition 23, no. 11 (April 29, 2020): 2024–31. http://dx.doi.org/10.1017/s1368980019004804.

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AbstractObjective:Children are surrounded by ubiquitous forms of unhealthy food marketing at home and in schools. The US Department of Agriculture now restricts food and beverage marketing that does not meet Smart Snacks in School standards. School superintendents, as districts’ top administrators, play a critical role in ensuring marketing policies are implemented and adhered to; however, there is limited research involving this stakeholder group. The current study examined superintendents’ perspectives on food marketing in schools and the marketing provision in wellness policies, as well as experiences with the implementation of such policies.Design:Qualitative focus groups and follow-up interviews (with focus group participants) were conducted by trained researchers.Setting:Focus groups occurred at The School Superintendents’ annual meeting; follow-up interviews were over the telephone.Participants:Superintendents and assistant superintendents (n 39) from twenty-three states participated. Interviews were recorded and professionally transcribed; transcripts were team-coded in Atlas.ti using an iteratively revised coding guide to facilitate theme generation.Results:Despite common concerns that marketing to children was ‘insidious’, superintendents reported a wide range of food and beverage marketing policies. In addition, the main issue is fundraising – such as ‘restaurant nights’ – that results in marketing that occurs on- and off-campus and afterschool.Conclusions:Discrepancies between perspectives and practices point to the challenges that superintendents face with budgetary constraints, as well as relationships with parent–teacher organisations. These findings provide important insights about superintendents’ perspectives and challenges, particularly for government and child health advocates supporting school districts, to implement these policies.

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Nairn, Agnes. "Generation Text: Raising Well Adjusted Kids in an Age of Instant Everything." International Journal of Advertising 28, no. 2 (January 2009): 396–98. http://dx.doi.org/10.2501/s0265048709200643.

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Linneman, Robert E., and Patrick J. Kirschling. "Targeting the Double Income with Kids Households?" Journal of Food Products Marketing 5, no. 2 (March 19, 1999): 73–86. http://dx.doi.org/10.1300/j038v05n02_05.

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Nabec, Lydiane. "Les formes de résistance parentale à la consommation enfantine et au kids marketing." Management & Avenir 60, no. 2 (2013): 157. http://dx.doi.org/10.3917/mav.060.0157.

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Reardon, Kathleen K., Steve Sussman, and Brian R. Flay. "Are we marketing the right message: Can kids “just say ‘no’” to smoking?" Communication Monographs 56, no. 4 (December 1989): 307–24. http://dx.doi.org/10.1080/03637758909390267.

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Elliott, Charlene. "From fun to fraught: marketing to kids and regulating “risky foods” in Canada." Senses and Society 15, no. 1 (January 2, 2020): 41–53. http://dx.doi.org/10.1080/17458927.2020.1715114.

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Stanbrook, Lionel. "Marketing to Kids in the 21st Century — Policy and Legislation Affecting Advertising to Children." International Journal of Advertising and Marketing to Children 1, no. 4 (January 2000): 325–32. http://dx.doi.org/10.1108/eb027627.

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Callens, Hanna. "Kidfluencer marketing in the video game industry." Interactive Entertainment Law Review 3, no. 1 (September 1, 2020): 44–54. http://dx.doi.org/10.4337/ielr.2020.01.04.

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Children spend a tremendous number of hours online these days watching kids their age play video games on YouTube. The videos of these young stars, also called ‘kidfluencers’, have become an essential avenue for marketers to advertise games and merchandise. However, the game promotions of these kidfluencers can easily deceive children, as the paid collaboration with companies is not always properly disclosed. Therefore, this article aims to investigate if the European advertising regulations sufficiently protect children against misleading promotions in the videos of kidfluencers. It starts by analysing the effectiveness of kidfluencer marketing and its applicable European advertising legislation. After this analysis, it shows that the current regulations of kidfluencer marketing require a European approach that harmonizes the use of advertising disclosures and YouTube's responsibility regarding commercial communication.

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Evans, Nathaniel J., Les Carlson, and Mariea Grubbs Hoy. "Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?" Journal of Advertising 42, no. 2-3 (April 3, 2013): 228–40. http://dx.doi.org/10.1080/00913367.2013.774602.

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An, Soontae, and Hannah Kang. "Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?" International Journal of Advertising 32, no. 4 (January 2013): 655–78. http://dx.doi.org/10.2501/ija-32-4-655-678.

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Jacob, James E., Paul Rodenhauser, and Ronald J. Markert. "The Benign Exploitation of Human Emotions: Adult Women and the Marketing of Cabbage Patch Kids." Journal of American Culture 10, no. 3 (September 1987): 61–71. http://dx.doi.org/10.1111/j.1542-734x.1987.1003_61.x.

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Thomas, L. C. "Finding Your Kids When They Are Lost." Journal of the Operational Research Society 43, no. 6 (June 1992): 637. http://dx.doi.org/10.2307/2583019.

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Thomas, L. C. "Finding Your Kids When They Are Lost." Journal of the Operational Research Society 43, no. 6 (June 1992): 637–39. http://dx.doi.org/10.1057/jors.1992.89.

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Thomas, L. C. "Finding Your Kids When They Are Lost." Journal of the Operational Research Society 43, no. 6 (June 1, 1992): 637–39. http://dx.doi.org/10.1038/sj/jors/0430609.

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Cobb Walgren, Cathy. "Kids complain – do companies respond?" Young Consumers 17, no. 4 (November 21, 2016): 299–320. http://dx.doi.org/10.1108/yc-02-2016-00583.

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Purpose Most of the research on children’s consumer behavior focuses on pre-purchase processes, with brand choice typically being the last stage investigated. This paper aims to examine the outcome of children’s purchase decisions, with an emphasis on dissatisfaction and outcome resolution. Of particular interest was the comprehension level of the corporate communication and the extent to which clear, understandable communication influenced children’s ultimate satisfaction. Design/methodology/approach Eighty-seven children wrote authentic letters of complaint to manufacturers about a recent product purchase. The study examined what happened after the children complained – i.e. how companies responded to children, and how satisfied children were with the resolution and the overall complaint handling process. Two widely regarded readability formulas were used to measure the complexity of the written correspondence. Findings The present study suggests that child complainants are the most concerned with the bottom-line results of their communication efforts. Like adults, they want the problem corrected. Unfortunately, the majority of children did not feel fully satisfied with the corporate complaint handling process. Over one-third of the companies in the sample did not even bother to respond to children’s legitimate complaints, despite the fact that each child specifically asked the company to write back. Those firms which did were more likely to respond with a letter only than with a letter plus add-on. And the corporate letters, by and large, were written at an educational level which would preclude full understanding by the child. Research limitations/implications Because consumer complaint behavior is not randomly distributed in the population, the use of probability sampling was precluded. Published studies which have used consumer complaint letters as the data collection method have relied primarily on convenience sampling. In the present study, judgmental sampling was used to select children participants. Three criteria were applied. Children had to be aged between 10 and 13 years. Children had to have experienced dissatisfaction with a product purchase made over the previous six months. Children could not have taken any public action to resolve their dissatisfaction. But they had to be willing to write a letter of complaint at this point. It was considered of utmost importance that the letters used in this study be authentic. They had to be composed and penned by the children themselves. This criterion, coupled with the fact that the complaints were legitimate, avoided the obvious ethical dilemma associated with the use of fabricated letters. Practical implications It seems ironic that in the present era of consumer consciousness, corporations do not place greater emphasis on truly communicating with their customers, where communication is viewed as a process of establishing shared meaning. How can there be shared meaning when the message sender fails to consider the characteristics of the receiver – characteristics such as age and cognitive development? Businesses may argue that their corporate communication policies and practices are based on a concern for cost efficiency. This argument carries little merit, unfortunately. Even the federal government, through the Plain Writing Act of 2010, acknowledges the importance of using common, everyday words and plain English in all written documents. Social implications On the surface, American businesses state that they welcome customer feedback. The comments of children are more sought after now than ever before, particularly in the area of advertising and new product development. But the results of this study show that companies have a long way to go before they can claim to be truly receiver-oriented in their managerial communication policies. Perhaps this is why consumers – certainly child consumers – are only beginning to believe that when kids complain, companies will respond. Originality/value The vast body of complaint research focuses almost exclusively on adults. Despite their sophistication and marketing literacy, children are not miniature adults. It is not known whether the same models and findings with respect to adult complaint behavior apply to children. Unfortunately, there are very few studies of children’s complaint behavior and corporate responses.

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Baldassarre, Fabrizio, Raffaele Campo, and Amedeo Falcone. "Food for Kids: How Children Influence their Parents Purchasing Decisions." Journal of Food Products Marketing 22, no. 5 (July 3, 2016): 596–609. http://dx.doi.org/10.1080/10454446.2016.1141143.

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Baig, Farah Naz. "Pediasure: children’s health problem now a history!" Emerald Emerging Markets Case Studies 6, no. 2 (June 14, 2016): 1–21. http://dx.doi.org/10.1108/eemcs-06-2015-0150.

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Subject area Advertising, Marketing Management, Integrated Marketing Communications. Study level/applicability Undergraduate third year/fourth year students. The case is positioned at the beginning of the course. Case overview The case aims to help the students in understanding the concepts of push and pull marketing in the nutritional supplement category which is different from the FMCG sector in terms of the decision-making process and consumer behavior. The brand is bought by the mother, consumed by the kids and endorsed by the doctors. The brand manager faces the dilemma of budget division on push vs pull marketing considering the previous back lash from the doctors when the company shifted toward pull marketing. Expected learning outcomes By the end of the case, the students should have understood the following concepts: push versus pull marketing, decision-making unit, decision-making process and customer acquisition vs retention efforts. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing

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Lindenberger, James H., and Carol A. Bryant. "SMQ Centerpiece:An interview with William D. Novelli President, national center for tobacco‐free kids." Social Marketing Quarterly 3, no. 3-4 (December 1996): 27–50. http://dx.doi.org/10.1080/15245004.1996.9960976.

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Torres-Schiaffino, Daniella, and Lorena Saavedra-Garcia. "Relationship between Marketing to Children on Food Labeling and Critical Nutrient Content in Processed and Ultra-Processed Products Sold in Supermarkets in Lima, Peru." Nutrients 12, no. 12 (November 28, 2020): 3666. http://dx.doi.org/10.3390/nu12123666.

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Consumption of ultra-processed foods has increased alarmingly, representing a risk to children’s health. Different techniques in marketing to kids (M2K) used on food labels are influencing the purchasing decisions of these products. This study aims to provide useful information about M2K found in labeling of food products sold in a supermarket chain in Lima, Peru and to determine its relationship with critical nutrient content. This was an observational, correlational, descriptive study. Data were collected by photographing the front-of-pack (FoP) of 2747 product labels sold in three supermarkets in Lima, but only those that met all the inclusion criteria were evaluated (n = 1092). A relationship was found between the use of techniques in marketing to kids and the level of critical nutrient regarding saturated fat (PR = 0.56; CI95%: 0.52–0.63), total sugar (PR = 1.70; CI95%: 1.64–1.77), and sodium (PR = 1.05; CI95%: 1.03–1.07). Particularly with sugar, the presence of M2K is a risk factor. New regulatory policies for the use of these food labeling techniques should be implemented to improve children’s health at the population level.

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Rola, A. "Guerrilla marketing in child injury prevention—winning the war to keep kids safe in New Zealand." Injury Prevention 18, Suppl 1 (October 2012): A104.1—A104. http://dx.doi.org/10.1136/injuryprev-2012-040590d.25.

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Silhouette-Dercourt, Virginie, and Christel de Lassus. "Shopping for kids’ luxury brands: young mothers’ identity quest in retail spaces." International Journal of Retail & Distribution Management 44, no. 11 (November 14, 2016): 1084–99. http://dx.doi.org/10.1108/ijrdm-08-2015-0133.

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Purpose The purpose of this paper is to focus on mothers as key influencers in luxury retailing contexts. Design/methodology/approach Using a semiotic interpretation of mothers’ discourses, the authors underline the identity motivations for purchasing luxury apparel for their pre-adolescent children. Findings The paper shows that when shopping for luxury brands for their pre-adolescent children, mothers manage discrepancies between their “real” and “idealised” selves as well as the pushes and pulls of being a mother and a woman. Research limitations/implications The findings point to possible future research on this topic, particularly with regard to investigating how luxury stores and retailers can adapt so as to satisfy mothers’ identity quest. Practical implications Managers of luxury brand retail spaces looking at the future of retailing could analyse their store environment in the light of these mothers’ identity-related motivations. As well as focussing on how children look, store layout and merchandising should provide different spaces for mothers’ identity expression, using new in-store digital technologies. Originality/value This study is one of the first to analyse luxury shopping for children taking the point of view of mothers. The paper underlines how young mothers build their new maternal identity and their projected relationship with their child through purchases of children’s luxury goods in specific retail environments.

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Ritch, Elaine L., and Douglas Brownlie. "Doing it for the kids: the role of sustainability in family consumption." International Journal of Retail & Distribution Management 44, no. 11 (November 14, 2016): 1100–1117. http://dx.doi.org/10.1108/ijrdm-08-2015-0136.

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Purpose The purpose of this paper is to explore social dynamics around food and clothing provisioning for young families and how involvement in environmental concerns shapes those dynamics and presents challenges and opportunities to in terms of evolving consumer tastes. Through collecting and analysing narratives of mothering, the authors explore the influence of children on decision making in household provisioning; in particular, how their education into sustainable concepts through the European initiative of eco-schools impacts provisioning. Design/methodology/approach The exploratory research design specifically sought the demographic profile identified in extant literature as engaging with sustainability issues to explore how they were interpreted into familial consumption. This resulted in 28 unstructured interviews exploring a range of related topics with a group of highly educated working mothers with a profession. Findings The study finds that family consumption behaviour is mediated by relations towards environmental concerns and taste positions taken by both parents and children. It illustrates how care for children’s safety, social resilience and health and well-being is habitus informed as well as being the subject of wider institutional logics including educational interventions such as school eco-status and participation in mother and child activity groups. However, tensions arose surrounding the children’s socialisation with peers and space was provided to help the children self-actualise. Research limitations/implications The exploratory goal of the study limited the scope of its empirical work to a small group of participants sharing consumer characteristics and geographical location. Practical implications The research provides ideas for retailers, brands and marketers to better position their product offering as it relates to growing family concerns for ecological issues and sustainable consumption, as well as what motivates sustainable behaviours, from both the child and mothers perspective. Social implications The research identifies the immersion of sustainability into family households when there are no financial implications, influenced through campaigns, schools and society. This provides examples of what motivates sustainable behaviours for retailers and marketers to develop strategies that can be capitalised on. Originality/value The originality of the research emerges through examining how children influence sustainability within households and decision making, moving beyond health implications to educate children to be responsible consumers through play and authentic experiences.

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Lindenberger, James H., and Carol A. Bryant. "SMQ Centerpiece: An Interview with William D. Novelli President, National Center for Tobacco-Free Kids." Social Marketing Quarterly 3, no. 3-4 (February 1997): 27–50. http://dx.doi.org/10.1177/152450049700300304.

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Dinnie, Keith. "BRANDchild: Remarkable Insights into the Minds of Today's Global Kids and their Relationships with Brands." Journal of Brand Management 11, no. 1 (September 2003): 81–83. http://dx.doi.org/10.1057/palgrave.bm.2540150.

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Deli-Gray, Zsuzsa, Marie-Pierre Pinto, Cécile McLaughlin, and Roland Szilas. "Perception of young children of the ideal shopping experience." International Journal of Retail & Distribution Management 44, no. 10 (October 10, 2016): 996–1012. http://dx.doi.org/10.1108/ijrdm-09-2015-0139.

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Purpose The purpose of the paper is to discover how very young (three- to six-year-old) children describe their “actual” shopping process and how they characterise an “ideal” shopping. The perceived role of new technological devices in such an ideal shopping process is also analysed. Design/methodology/approach A review of literature is followed by the description and findings of an exploratory study done in two European countries. Data collection was performed in three distinct phases. First, focus group discussions were conducted with 176 children. Second, interviews were organised with 30 children and one of their parents individually. Third, children were asked to prepare drawings about their actual and their ideal shopping. Findings The results show that very young children would like to actively participate in the shopping process no matter where they live. When describing their shopping experiences French kids focus on the products they buy, while Hungarian children talk about how they take part in the purchase process. The findings demonstrate that children have a great knowledge about technical devices and while French kids would be happy to replace offline shopping by online shopping, Hungarian kids find it as a bad idea. Interestingly, both French and Hungarian kids explain their opinion with their desire to spend more time with their parents. Originality/value The value of the paper lies in the focus of the research (opinion and feelings of very young children about the shopping process) as well as in the methodology used.

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Raelin, Joseph A. "The '60s Kids in the Corporation: More Than Just “Daydream Believers”." Academy of Management Perspectives 1, no. 1 (February 1987): 21–30. http://dx.doi.org/10.5465/ame.1987.4275879.

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Czerw, Aleksandra. "Możliwości kształtowania postaw zdrowotnych dzieci i młodzieży w Polsce." Kwartalnik Kolegium Ekonomiczno-Społecznego. Studia i Prace, no. 4 (December 3, 2012): 147–57. http://dx.doi.org/10.33119/kkessip.2012.4.6.

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Lifestyle, environment, genetics and usage of health care are the classical health determinants. Each of these factors influences personal health to certain degree. Lifestyle has the biggest impact (50–52%), followed by environment (18–20%), genes (15–20%) and finally usage of health care (10–15%). Acknowledgement of negative health behaviours as key reason for diseases of modern civilization formed the basis for many preventive actions. Implementation of preventive health programs is aimed at shaping healthy lifestyle and healthy behaviours in society. The objective of this article is to present links between social marketing and possibilities to influence healthy behaviours of kids and youth. Necessity for holistic approach to health and examples of healthy behaviours of kids and young people in Poland are discussed.

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Scott, Marcia, P. MConaughy, V. Long, and S. Cullen. "Results of the Michigan Nutrition Network Grow Your Kids They Learn from Watching You Social Marketing Campaign." Journal of Nutrition Education and Behavior 45, no. 4 (July 2013): S24—S25. http://dx.doi.org/10.1016/j.jneb.2013.04.067.

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Hamilton, Kathy. "Book Review: Consumer Kids - How Big Business is Grooming Our Children for Profit." International Journal of Market Research 51, no. 5 (January 2009): 1–4. http://dx.doi.org/10.1177/147078530905100501.

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Janeczko, Paul B. "Eight things I've learned about kids and poetry." Publishing Research Quarterly 8, no. 1 (March 1992): 55–63. http://dx.doi.org/10.1007/bf02680521.

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Baldassarre, H., B. Wang, C. L. Keefer, A. Lazaris, and C. N. Karatzas. "State of the art in the production of transgenic goats." Reproduction, Fertility and Development 16, no. 4 (2004): 465. http://dx.doi.org/10.1071/rd04028.

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This review summarises recent advances in the field of transgenic goats for the purpose of producing recombinant proteins in their milk. Production of transgenic goats via pronuclear microinjection of DNA expression vectors has been the traditional method, but this results in low efficiencies. Somatic cell nuclear transfer has dramatically improved efficiencies in rates of transgenesis. Characterisation of transfected cells in vitro before use in nuclear transfer guarantees that kids born are transgenic and of predetermined gender. Using these platform technologies, several recombinant proteins of commercial interest have been produced, although none of them has yet gained marketing approval. Before these technologies are implemented in goat improvement programmes, efficiencies must be improved, costs reduced, and regulatory approval obtained for the marketing of food products derived from such animals.

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Bauer, Michelle E. E., Mariana Brussoni, Audrey R. Giles, and Pamela Fuselli. "Safe Kids Week: Analysis of gender bias in a national child safety campaign, 1997–2016." Injury Prevention 25, no. 2 (September 29, 2017): 104–9. http://dx.doi.org/10.1136/injuryprev-2017-042442.

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Background and Purpose Child safety campaigns play an important role in disseminating injury prevention information to families. A critical discourse analysis of gender bias in child safety campaign marketing materials can offer important insights into how families are represented and the potential influence that gender bias may have on uptake of injury prevention information.Methods Our approach was informed by poststructural feminist theory, and we used critical discourse analysis to identify discourses within the poster materials. We examined the national Safe Kids Canada Safe Kids Week campaign poster material spanning twenty years (1997-2016). Specifically, we analyzed the posters’ typeface, colour, images, and language to identify gender bias in relation to discourses surrounding parenting, safety, and societal perceptions of gender.Results The findings show that there is gender bias present in the Safe Kids Week poster material. The posters represent gender as binary, mothers as primary caregivers, and showcase stereotypically masculine sporting equipment among boys and stereotypically feminine equipment among girls. Interestingly, we found that the colour and typeface of the text both challenge and perpetuate the feminization of safety.Discussion It is recommended that future child safety campaigns represent changing family dynamics, include representations of children with non-traditionally gendered sporting equipment, and avoid the representation of gender as binary. This analysis contributes to the discussion of the feminization of safety in injury prevention research and challenges the ways in which gender is represented in child safety campaigns.

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Choi, Seung-Nyun. "A Study on the Determinants of Fans' Team Identification in KBO League : Focused on the Effects of Kids Marketing." Journal of the Korea Academia-Industrial cooperation Society 17, no. 1 (January 31, 2016): 99–110. http://dx.doi.org/10.5762/kais.2016.17.1.99.

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Leonard, Bridget, Margaret C. Campbell, and Kenneth C. Manning. "Kids, Caregivers, and Cartoons: The Impact of Licensed Characters on Food Choices and Consumption." Journal of Public Policy & Marketing 38, no. 2 (February 6, 2019): 214–31. http://dx.doi.org/10.1177/0743915619827919.

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This research examines effects of on-package licensed characters on children’s and caregivers’ choices of healthy and indulgent food and children’s consumption amount. The authors propose that food liking exerts the greatest influence on children’s choices and consumption, such that the impact of on-package characters will be limited to choices between equally liked options. Caregivers’ choices are primarily influenced by their food goals for their children; thus, the impact of characters will likewise be limited to caregivers’ within-category choices. Two experiments show that a character influences children’s choices between two same-category options but not between indulgent and healthier options. A third experiment reveals that food liking influences amount consumed, while the presence of a character influences neither amount consumed nor food liking. Two additional experiments show that characters influence caregivers’ choice between the same foods, but not between different food types or intention to purchase a food. The expanded framework for the effects of licensed characters—taking into account choice versus consumption, children versus caregivers, and healthy versus unhealthy foods—enhances understanding for consumers, practitioners, and policy makers.

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Chaudhary, Monica, Alberto Lopez, and Rachel Rodriguez. "Children’s relationships with brands: intergenerational and transgressions." Marketing Intelligence & Planning 38, no. 1 (November 25, 2019): 75–88. http://dx.doi.org/10.1108/mip-03-2019-0137.

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Purpose The purpose of this paper is to understand and explore how young children relate to brands. The paper specifically attempts to explore their favourite and everyday brands with which they interact, understand the phenomenon of intergenerational transfer of brands, and study how child consumers experience and cope with brand transgressions. Design/methodology/approach This is a qualitative study where 20 in-depth interviews were conducted among young Indian children in the age-group of 8–12 years. For data analysis “iterative method” is used. Inspiration was taken from Spiggle’s (1994), Ereaut’s (2002) and Holt and Thompson (2004). Findings Children’s relationships with brands are mainly characterised by four categories: their favourite brands, everyday brands, intergenerational brands and brand transgressions. Children’s favourite brands can be categorised in fantasy, yummy, identity construction, social bonding, technology and trusted brands. Parents have a big influence on kids’ lives leading to intergenerational brand-transfer. Children consumers also reveal having experience brand transgressions, more importantly, they also show signs of brand forgiveness. Originality/value This qualitative study has addressed the pressing need to understand child understands of brands. This is one of the very few empirical studies that have investigated child consumer behaviour regarding their association with brands.

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Journal articles on the topic 'Marketing to kids'

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